Obitel Bilingue Inglês 2020 Color
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IBERO-AMERICAN OBSERVATORY OF TELEVISION FICTION OBITEL 2020 MELODRAMA IN TIMES OF STREAMING IBERO-AMERICAN OBSERVATORY OF TELEVISION FICTION OBITEL 2020 MELODRAMA IN TIMES OF STREAMING General coordinators Maria Immacolata Vassallo de Lopes Guillermo Orozco Gómez Coordinator of this edition Gabriela Gómez Rodríguez National coordinators Morella Alvarado, Gustavo Aprea, Fernando Aranguren, Catarina Burnay, Borys Bustamante, Giuliana Cassano, Gabriela Gómez, Mónica Kirchheimer, Charo Lacalle, Pedro Lopes, Guillermo Orozco Gómez, Ligia Prezia Lemos, Juan Piñón, Rosario Sánchez, Luisa Torrealba, Guillermo Vásquez, Maria Immacolata Vassallo de Lopes © Globo Comunicação e Participações S.A., 2020 Capa: Letícia Lampert Projeto gráfico e editoração: Niura Fernanda Souza Produção editorial: Felícia Xavier Volkweis Revisão do texto: Felícia Xavier Volkweis Revisão gráfica: Niura Fernanda Souza Editor: Luis Antônio Paim Gomes Foto de capa: Louie Psihoyos – High-definition televisions in the information era Bibliotecária responsável: Denise Mari de Andrade Souza – CRB 10/960 M528 Melodrama in times of streaming [digital book] / general coordinators Maria Immacolata Vassallo de Lopes and Guillermo Orozco Gómez. -- Por- to Alegre: Sulina, 2020. 383 p.; [recurso eletrônico] ISBN: 978-65-5759-013-3 1. Television – Internet. 2. Streaming – Television Programs. 3. Fiction – Streaming. 4. Technology – Ibero-American Television – Streaming. 5. Television – Ibero-American. 6. Social Communication. I. Lopes, Maria Im- macolata Vassallo de. II. Gómez, Guillermo Orozco. CDU: 654.19 659.3 CDD: 301.161 791.445 Direitos desta edição adquiridos por Globo Comunicação e Participações S.A. Edição digital disponível em obitel.net. Editora Meridional Ltda. Rua Leopoldo Bier, 644, 4º andar – Santana Cep: 90620-100 – Porto Alegre/RS Fone: (0xx51) 3310.9801 www.editorasulina.com.br e-mail: [email protected] Setembro/2020 INDEX PRESENTATION ............................................................................................9 OBITEL NATIONAL RESEARCH TEAMS .................................................11 EDITOR’S NOTE ..........................................................................................13 METHODOLOGICAL NOTE .......................................................................17 FIRST PART: FICTION IN THE IBERO-AMERICAN SPACE IN 2019 INTRODUCTION: Ibero-American fiction in the midst of political and technological changes: the persistence of melodrama as a narrative matrix ............................................................23 Authors: Gustavo Aprea, Mónica Kirchheimer, Ezequiel Rivero 1. Obitel countries and open TV ..........................................................23 2. Television fiction in Obitel countries ...............................................26 3. VoD monitoring ...............................................................................31 4. Fiction analysis: open TV, VoD and transmedia expressions in networks ...................................................................34 5. Highlights of the year ......................................................................36 6. Theme of the year: melodrama in times of streaming .....................38 SECOND PART: FICTION IN OBITEL COUNTRIES IN 2019 1. ARGENTINA: the fall of open TV continues: production companies bet on platforms with themes regarding marginality and corruption ................................................................45 Authors: Gustavo Aprea, Mónica S. Kirchheimer, Ezequiel A. Rivero 1. Argentina’s audiovisual context in 2019..........................................45 2. Analysis of the year: national and Ibero-American premiere fiction ................................................................................54 3. VoD monitoring ...............................................................................61 4. Fiction analysis: open TV, VoD and transmedia expressions in networks .......................................................................................66 5. Highlights of the year ......................................................................68 6. Theme of the year: melodrama in times of streaming .....................70 2. BRAZIL: time of Brazilian streaming ..............................................77 Authors: Maria Immacolata Vassallo de Lopes, Ligia Prezia Lemos Team: Larissa Leda Rocha, Mariana Lima, Tissiana Pereira, Lucas Martins Néia, Andreza Almeida Santos, Gabriela Torres, Anderson Luiz Melo 1. Brazil’s audiovisual context in 2019 ................................................78 2. Analysis of the year: national and Ibero-American premiere fiction ................................................................................86 3. VoD monitoring ...............................................................................93 4. Fiction analysis: open TV, VoD and transmedia expressions in networks .......................................................................................99 5. Highlights of the year ....................................................................100 6. Theme of the year: melodrama in times of streaming ...................102 3. COLOMBIA: melodrama lives in times of streaming ...................109 Authors: Fernando Aranguren Díaz, Borys Bustamante Bohórquez, Hernán Javier Riveros Solórzano Team: Diana María Lozano Prat, María Teresa Garzón Carreño, Gloria Yuliana Sepúlveda, Víctor Hugo Henao, Jorge Cáceres Parra, Fabián Andrés Urbina, Daniela Buitrago Pastrana 1. Colombia’s audiovisual context in 2019 ........................................110 2. Analysis of the year: national and Ibero-American premiere fiction ..............................................................................117 3. VoD monitoring .............................................................................123 4. Fiction analysis: open TV, VoD and transmedia expressions in networks .....................................................................................128 5. Highlights of the year ....................................................................130 6. Theme of the year: melodrama in times of streaming ...................132 4. MEXICO: the melodrama on Netflix: transformation or evolution? ......................................................................................139 Authors: Guillermo Orozco, Gabriela Gómez, Darwin Franco 1. Mexico’s audiovisual context in 2019 ...........................................139 2. Analysis of the year: national and Ibero-American premiere fiction ..............................................................................145 3. VoD monitoring .............................................................................151 4. Fiction analysis: open TV, VoD and transmedia expressions in networks .................................................................156 5. Highlights of the year ....................................................................160 6. Theme of the year: melodrama in times of streaming ...................163 5. PERU: social issues and comedy in fiction .....................................173 Authors: Giuliana Cassano, Guillermo Vásquez, James A. Dettleff Team: Renzo Miranda, Thalía Dancuart, Nataly Vergara, Brunella Bertocchi, Mary Bustinza, María Isabel Ato, Lissi Torres, Kimbeli López, Priscilla Castro, Daniella Huamán, Andrea Soplin, César Moncayo, Rodrigo Nava 1. Peru’s audiovisual context in 2019 ................................................173 2. Analysis of the year: national and Ibero-American premiere fiction ..............................................................................181 3. VoD monitoring .............................................................................191 4. Fiction analysis: open TV, VoD and transmedia expressions in networks .....................................................................................195 5. Highlights of the year ....................................................................201 6. Theme of the year: melodrama in times of streaming ...................202 6. PORTUGAL: FTA and VoD: a generation gap ..............................207 Authors: Catarina Duff Burnay, Pedro Lopes, Marta Neves de Sousa, João Félix, Ana Lúcia Carvalho 1. Portugal’s audiovisual context in 2019 ..........................................208 2. Analysis of the year: national and Ibero-American premiere fiction ..............................................................................216 3. VoD monitoring .............................................................................223 4. Fiction analysis: open TV, VoD and transmedia expressions in networks .....................................................................................229 5. Highlights of the year ....................................................................231 6. Theme of the year: melodrama in times of streaming ...................232 7. SPAIN: premiere fiction increases competitiveness .......................239 Authors: Charo Lacalle, Beatriz Gómez, Mariluz Sánchez Team: Sara Narvaiza, Rosa Ferrer, Daria Dergacheva, Raquel Crisóstomo, Tatiana Hidalgo, Berta Trullàs 1. Spain’s audiovisual context in 2019 ..............................................239 2. Analysis of the year: national and Ibero-American premiere fiction ..............................................................................248 3. VoD monitoring .............................................................................257 4. Fiction analysis: open TV,