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INGKA CENTRES RUSSIA INGKA Centres — One Vision Across 45 SHOPPING the Globe CENTRES 480MILLION WORLDWIDE VISITORS GLOBALLY Clear and Simple Unique and Visionary

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INGKA CENTRES RUSSIA INGKA Centres — One Vision Across 45 SHOPPING the Globe CENTRES 480MILLION WORLDWIDE VISITORS GLOBALLY Clear and Simple Unique and Visionary INGKA Centres Places to meet, discover and be inspired INGKA CENTRES RUSSIA INGKA Centres — one vision across 45 SHOPPING the globe CENTRES 480MILLION WORLDWIDE VISITORS GLOBALLY Clear and simple Unique and visionary INGKA Centres is part of IKEA business, INGKA Centres (named after it's founder Ingvar Kamprad) is global shopping centre company — present in China, Europe and Russia, owning and operating 45 shopping MILLION centres in 15 countries, totalling more than 3.5 3.5 million m2 of GLA with over 480 million visitors annually. The IKEA brand was founded on amazing shopping experiences that people love. And it is this same principle that we at INGKA М² GLA Centres Russia apply to our shopping malls. Making it possible for everyone to enjoy better everyday lives. 15 COUNTRIES RUSSIA CHINA CZECH REPUBLIC FINLAND FRANCE NORWAY POLAND PORTUGAL SLOVAKIA SPAIN GERMANY ITALY SWEDEN SWITZERLAND CROATIA We know Favourable tax Customs: plain and Business transparency High quality human conditions simple Zero tolerance on corruption. Whilst Russia has resources upgraded it's Anti-Corruption Laws and aligned the market In terms of tax rates for foreign corporations, Russia Since 2012, the institution of Authorised The quality of staff in Russia remains one of legislation with best international practices. is very competitive. Import duties are governed by Economic Operators (AEO) has functioned the best in the world. More companies plan In INGKA Group we put high expectations the World Trade Organization at 5%. The maximum in Russia. By gaining AEO status, Russian to hire new staff in Russia than in any other on ourselves to perform our business in an corporation tax is 20% and this has seen a number legal entities can utilise special, simplified CEEMEA market. Russia has the most college- honest, open and ethical way. We developed of businesses experiencing excellent early gains. procedures, such as releasing some kinds of level or higher graduates, As a percentage a Code of Conduct that clearly declares zero The average tax payable in Russia is 13% for an goods prior to the filing of customs declarations, of population, in the world. INGKA Centres tolerance towards corruption in any form. individual on income, and 30% for non-residents. storage of goods at their own premises before Russia can help you can access the best staff There is a VAT rate of 18%. Corporation taxes customs release (avoiding costs for temporary and ensure that you remain compliant with are paid in advance based on the profits from the storage services), etc. All this helps to make local employment law. previous quarter. customs procedures much clearer and more transparent. 480 sq m Retail per capita turnover € 461 in 2017 billion Quality retail space in 2017 New brands wanted The low inflation rate that has been established in Russia simultaneously with the high interest rates, will Franchising practice in Russia make a significant impact on the increase in consumer demand. Since April Rosstat shows the growth in turnover, with each month increasing, and now it is possible to consider it as a trend. During the last few years the number of foreign franchising agreements has grown by 40%. It is a common practice for international chains to enter the market with local partners. Main partners of foreign fashion The consumer confidence index continues to grow. For the first time in the last three years, Russian retailers in Russia are Fiba Group, Jamilco, Jeans Symphony, BNS Group and Moneks Trading. Totally they citizens agree that the economic situation has improved and exceeded 10%. have more than 1,100 stores across in Russia. Since January 2017, the Russian market has 36 new international brands. Sixteen of them opened their first stores in the 3rd quarter. Newcomers generally prefer to start their operations in shopping centres. Most of the new companies in the Russian market are represented on the average price segment and IKEA stores in Russia specialize in selling clothes. Almost 40% of them are from Italy. IKEA became a loved brand by the many Russians with growing popularity. In 2017 financial year, all 14 IKEA stores in Russia showed 34,1billion euro sales with 67 million visitors. IKEA stores are and will stay Overall, for the last 10 years 288 international brands have entered the Russian market. 15% of them our strong anchors, providing a unique offer for the MEGA guests, attracting stable visitor flow from an preferred MEGA shopping centres as a partner to start their business in Russia. impressively big catchment area. Some international brands that entered Russia in 2017 Hunkemoller Netherlands, middle Lindt Switzerland, F&B, middle-up Julius Meinl Austria, F&B, middle-up Superdry UK, clothing, middle-up Aquazzura Italy, clothing and shoes, middle-up Eataly Italy, F&B, middle-up Eglo Austria, house goods, middle-up and shoes, middle-up BioTechUSA USA, sport nutrition, middle Huawei China, Electronics, middle Japonica Japan, Cosmetics, middle L.K.Bennett UK, clothing and shoes, middle-up Mandarina Duck Italy, Accessories, middle-up Il Gufo Italy, Kids clothing, middle-up Meet the modern Russians Customers in Russia are a new breed of shopper. They remember the past, have resources and passion for buying and are quickly trying to embrace a technological revolution. Having a lot in common with Europeans, Russian consumers have four attributes that are driving their retail spending behaviors. Kids in focus Healthy is trendy More than dining Online or offline? Following decades of demographic crises, Russia is finally seeing a Goods labelled as “natural” and "organic" are increasingly popular Most celebrations in Russia are traditionally undertaken at the dining In Russia 30,5 million Internet users (from 85.5 million) became online baby boom, as the reaching the 12,9 per 1,000 inhabitants (2017). due to the health and wellness trend, around 60% of urban residents table, with the richness of food on offer a traditional symbol of wellbeing. shoppers in 2017, which equals 22% of adult population. But there are Couples with children make up the largest household profile in the in Moscow and St. Petersburg are happy to pay more for eco-friendly And this dining table becomes “out of home” more and more often, still psychological barriers, such as possibility to return, need to touch country, by 2017 predicted to reach 17 million of such homes. produce. Active lifestyle dictates increasing demand for fitness, as eating out has become more common. People are willing to be and see, trust to online retailers. Physical stores still play a key role: 81% Modern Russian parents are eager to invest in their kids, spending sports, outdoor activities related goods. Healthy eating is a growing entertained and eat out with spending more 30% of MEGA shopping of customers said it is important to have an access to a physical store to more for better education, higher quality clothing and food and trend. This drives popularity of farms and organic food, use of fresh visitors are coming for the widest cafe and restaurants offer. Russians are touch and try the product before buying. entertainment. vegetables and cereals. Russians are ready to spend more on quality increasingly interested in food from around the world. Italian, Japanese To create a seamless customer experience we have launched a single products. and North American food is already popular, with the Panasian cuisine Besides, parents are looking for opportunities to spend time with digital platform including an updated website mega.ru, mobile application, seeing an increasing rise in popularity. Coffee shops are becoming the kids outside - with secure infrastructure and recreation services By the end of 2017 expected growth of sport retail market would social networks and a customer support call center. Now we are always «home away from home» or temporary offices for selfemployed. for children. That is why we create more and more parks around reach +4,6%. By expert estimations, sports products market in touch with our guests - online and offline. MEGA shopping centres. MEGA Dybenko, MEGA Kazan and volume would be doubled in 5 years. MEGA Khimki parks are already in place. Next summer MEGA Ekaterinburg & MEGA Ufa guests will enjoy a great time outside together with family and friends. 246 Million visitors across Russia INGKA Centres in Russia Great opportunities to grow your business 5 Our desired market position 2020+ together with IKEA and our Partners we engage the many people billion in the Community around our Meeting Place to co- euro created thier lifestyle and make better thier everyday sales in life. MEGA 16 years shopping At INGKA Centres Russia, we speak your language. billion euro We know it’s not easy entering a new market, no OF PROVEN retail turnover centres in matter how big the opportunity. That’s why our English SUCCESS in 2017 speaking team of local market experts is committed to 461 according to Rosstat financial year 2017 exceeding your expectations. Supported by INGKA Centres global resources and with 16 years of proven success in the region, we’ve million m2 become the biggest shopping developer in Russia. Our modern retail space MEGA branded shopping centres are located in Russia’s 27 in Russia,2017 11 largest cities with more than 246 million visitors annually. We have the experience and the talent to deliver appealing market conditions for entering and cities taking advantage of Russia’s fast-developing retail 11 2 2 m 2 million m market. retail stock per 131 1,000 capita Our portfolio in Russia MEGA Dybenko MEGA Parnas MEGA Nizhny Novgorod MEGA Kazan MEGA Ekaterinburg MEGA Ufa Opened 2011 Opened 2006 Opened 2006 Opened 2006 Opened 2005 Opened 2006 115,000 м² GLA 142,450 м² GLA 107,000 м² GLA 108,000 м² GLA 92,000 м² GLA 102,000 м² GLA 171 stores 187 stores 140 stores 160 stores 138 stores 155 stores 5,500 parking spaces 5,000 parking spaces 5,800 parking spaces 6,600 parking spaces 7,400 parking spaces 6,000 parking spaces 14 MEGA centres & one new development MEGA Novoselye in pipeline Opening 2020 140,000 м² GLA 5,800 parking spaces MEGA Rostov-on-Don Opened 2007 112,300 м² GLA 210 stores St.
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