Moscow, Russia

INGKA Centres The bridge 370 STORES 38,6 MLN to millions of customers VISITORS ANNUALLY

From families to fashionistas, there’s something for everyone meeting place where people connect, socialise, get inspired, at MEGA Belaya Dacha that connects people with inspirational experience new things, shop, eat and naturally feel attracted lifestyle experiences. Supported by IKEA, with more than to spend time. 370 stores, family entertainment and on-trend leisure and dining Our meeting places will meet people's needs & desires, build clusters — it’s no wonder millions of visitors keep coming back. trust and make a positive difference for local communities, Together with our partners and guests we are creating a great the planet and the many people.

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Volgogradskiy Prospect

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Catchment Areas People Distance Kashirskoe Hwy Lytkarino Novoryazanskoe Hwy ● Primary 1,600,000 < 20 km

● Secondary 1,600,000 20–35 km

● Tertiary 3,800,000 35–47 km Gorki Total area: <47 km: 7,000,000 Leninskiye Volodarskogo 55% 25 3 METRO 34 MIN CUSTOMERS BUS ROUTES STATIONS AVERAGE COME BY CAR NEAR BY COMMUTE TIME A region with Loyal customers

MEGA Belaya Dacha is located at the heart of the very dynamic population development in strong potential the South-East of Moscow and attracts shoppers from all over Moscow and surrounding areas. MEGA is loved by families, lifestyle and experienced guests alike.

The Moscow region The city of Moscow

Moscow and the Moscow region are two independent parts The capital of the Russian Federation, Moscow, is situated GUESTS VISIT MEGA 123 MIN of the Russian Federation and form part of the Central in the Central Federal District of European Russia, AVERAGE 2,4 TIMES PER MOTHS 37% 61% Federal District. The Moscow region has a well-developed on the banks of the Moskva River. The city is the political, DWELL TIME HAVE KIDS UNDER 16 OF CUSTOMERS infrastructure with a good transport network including financial, economic, cultural and scientific centre of Russia. ARE MARRIED railways, roads and waterways. Moscow is also the financial centre of Russia with half of the country-registered..banks..situated..here..Most..of..Russia’s.. The region’s major cities are Khimki, Mytishchi, Klin, large..companies..also.have their offices here...... Sergiev-Posad, Balashikha, Lyubertsy, Podolsk, Kolomna ...... and Serpukhov. 1.400 EUR AVERAGE MONTHLY 74% 34 YEARS OLD 56% INCOME REGULAR AVERAGE WOMEN CUSTOMERS CUSTOMER

Moscow region: Moscow

103,5 BILLION EUR RETAIL TURNOVER 45.800 km2 REGION AREA 30.980.000 POPULATION REGION INCLUDING CITY

Moscow:

2,561 км2 72.5 BILLION EUR CITY AREA RETAIL TURNOVER 2 MEGA Belaya Dacha II Level 1

2 MEGA Belaya Dacha II Level 2

BAON DESAM

1 MEGA Belaya Dacha I

ORIGINALS

REEBOK

M MAA C C

SHARLY

Community center FINN FLARE (library, co-working, lounge RENDEZ-VOU

zone) LEONARDO

S PAUL

3 The Bridge

Family fashion

Sport

Young fashion

Electronics

Classic fashion

Service

Food

Entertainment 225.000 SQM 133.000 SQM 370 9.100 1 BILLION EUR GLA MALL STORES PARKING SPACES TOTAL SALES MEGA Belaya Dacha I Inspired by fashion

A combination of strong anchor tenants and fashion favourites drives traffic from all catchment areas through the centre. And a new fashion cluster with brands for every customer segment will really keep the sales flow.

125.000 SQM GLA

123 MIN 174 AVERAGE STORES DWELL TIME The Bridge Experience with a view

The two main buildings at MEGA Belaya Dacha are including XiaoMi, Beba Kids, Nature Republic, IQ Toys, connected by a footbridge that doubles as a retail Bartek, Beeline, Mixit, Mosigra, Costa Coffee, Tutti- and leisure experience. After a refit, the footbridge Frutti and Konplott. Ensuring our guests are engaged offers cafés with panoramic views, new shopping and entertained, every step of the way. and resting zones with sofas for MEGA visitors,

15 750 SQM 12 MLN PEOPLE CAFE AND STORES GLA CROSSING ANNUALLY MEGA Belaya Dacha II Meeting place for the whole family

MEGA Belaya Dacha is designed to meet the needs of all the Our guests of all ages could also enjoy a great time in Community family. Including sports, children, entertainment, electronics, centre which offers free library, co-working space and lounge area. edutainment and casual dining, complemented by one of the And it is always something happening here: master classes, lectures, most visited cinemas in the city. games, dancing and sport activities.

Our newly opened edutainment concept Kidburg, a game format And the fun doesn’t stop there. Future projects include — upgrading city for kids, provides hours of excitement while helping children the mezzanine area to widen our leisure and dining offer 12 restaurants understand their future profession and develop self-confidence. and cafe in future, with even more edutainment and children shops.

37% 180 100.000 SQM FAMILIES WITH STORES KIDS GLA INGKA Centres

INGKA Centres Russia | +7 495 221 33 11 | [email protected] | www.ikeascr.com