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Lady Gaga amfAR New York Gala Wednesday, February 5, 2014

A Golden Opportunity The amfAR New York Gala is one of the most coveted tickets of the New York social season. This high-visibility annual event kicks off New York Fashion Week and honors leading public figures who have made important contributions to the fight against AIDS.

The gala attracts leaders from the worlds of fashion, business, entertainment, and the arts, and generates international media coverage in leading print, television, and Internet media outlets. The evening includes cocktails, dinner, entertainment, a curated live auction, and special tributes to the honorees.

2013 saw amfAR’s Chairman of the Board Kenneth Cole Michael Kors, Mayor Michael Bloomberg, and honored, along with amfAR Ambassador Janet Jackson and long-time amfAR supporter Heidi Klum. Guests at Cipriani Wall Street were treated to performances by Cee-Lo Green, Santigold, and Alan Cumming, with Sarah Jessica Parker, Michael Kors, and Governor Andrew Cuomo.

The 2012 Gala rocked Cipriani Wall Street with electrifying performances by Theophilus and Janelle Monáe. Seamlessly hosted by Sarah Jessica Parker, the evening served to honor , Caroline Scheufele of Chopard, and Goldman Sachs Gives for their exceptional contributions to amfAR and the fight against AIDS.

In 2011, the event featured a moving tribute to amfAR Founding International Chairman Dame delivered by Sir Elton John. President Bill Clinton was Chloë Sevigny also honored. Another highlight of the evening was a historic reunion performance of the song “That’s What Friends are For” by all of the original artists: Sir Elton John, Gladys Knight, Dionne Warwick, and Stevie Wonder. They originally recorded the song in 1985 as a benefit single that raised $3 million for amfAR, and this was the first time the four had performed it together since 1988.

In 2010, Lady Gaga electrified the crowd with her performance in a stunning pearl-encrusted outfit at a Terence Koh-designed piano embellished with crushed pearls and crushed M•A•C cosmetics. Sir Elton John and David Furnish and Chairman Yves Carcelle were honored. Vanessa Redgrave gave a moving tribute to her late daughter , and delivered her own mesmerizing tribute with an a capella rendition of the Irish folk song “The Parting Glass.” Meryl Streep President Bill Clinton Sharon Stone and Beyoncé Knowles

Lady Gaga, John Demsey, and Cyndi Lauper A Star-Studded Cast amfAR’s fundraising events are world renowned for their ability to attract a glittering list of top celebrities, entertainment industry elite, and international society.

Past honorees at the New York Gala include:

President Bill Clinton • Kenneth Cole • Clive Davis John Demsey/ M•A•C AIDS Fund • • Tom Hanks • Janet Jackson Sir Elton John and David Furnish • Quincy Jones • Heidi Klum • Patti LaBelle • Lorne Michaels Liza Minnelli • Rosie O’Donnell • Natasha Richardson Bill Roedy/MTV Networks • Sumner Redstone/Viacom Carine Roitfeld • • Sharon Stone Dame Elizabeth Taylor • Diane von Furstenberg Barbara Walters • Robin Williams •

Past speakers, presenters, and performers include:

Woody Allen • Harry Belafonte • Tracy Chapman Chelsea Clinton • Secretary of State Hillary Rodham Clinton Sean “P. Diddy” Combs • • Alan Cumming Sarah Jessica Parker, Michael Strahan, and Nicole Murphy Governor Andrew Cuomo • • Eve Cee-Lo Green • Whitney Houston • Wyclef Jean • Gladys Knight • Beyoncé Knowles Michael Kors • Lady Gaga • Cyndi Lauper • Barry Manilow Joan Osborne • Sarah Jessica Parker • Vanessa Redgrave Lou Reed • Natasha Richardson • Jon Stewart • Meryl Streep Uma Thurman • Stanley Tucci • Rufus Wainwright Dionne Warwick • Anna Wintour • Stevie Wonder

Marc Jacobs and Zoe Saldana Stevie Wonder, Gladys Knight, Sir Elton John, and Dionne Warwick

Anna Wintour Virginie and Claire Courtin-Clarins

Cee-Lo Green Janet Jackson Liev Schreiber Chris Cuomo, Maria Cuomo Cole, and Donna Karan

Margherita Missoni, Jack McCollough, and Mary Kate Olsen

Carine Roitfeld and Diane von Fürstenberg Terry Richardson and Sky Ferreira

Maggie Rizer Harvey Weinstein Alan Cumming and Julianna Margulies Brooke Shields and Kenneth Cole

Elizabeth Hurley Vanessa Redgrave Janelle Monáe Julian Schnabel

Cheyenne Jackson and Theophilus London Nina Garcia John Benjamin Hickey and Cindy Rachofsky and Roberto Cavalli

Nigel Barker Governor Andrew Cuomo Former Secretary of State Hillary Rodham Clinton, Anna Wintour, and Oscar de la Renta

Helena Christensen

Lily Donaldson Whoopi Goldberg Alexa Chung David Bowie and Iman

Karen Elson Santigold Press Coverage The celebrities in attendance at the New York Gala guarantee substantial and widespread print, TV, and online media coverage of the event. The Gala is invariably featured in the major daily media outlets, the fashion press, and popular monthly magazines. It is also covered in regional and national outlets, and garners significant international coverage.

The 2013 event, for example, was covered in outlets as varied as The New York Times, New York Post, New York, New York Observer, The Wall Street Journal, Women’s Wear Daily, W, Vanity Fair, Style.com, People, Billboard, The Daily Telegraph, Harper’s Bazaar, InStyle UK, Vogue Paris, Vogue España, Corriere della Sera, Bild am Sonntag, and Bunte. The event was also featured on national broadcast programs such as Entertainment Tonight, Access Hollywood, Extra, E! News, and VH1 News. Total media impressions for the event exceeded 8,000,000,000.

Sponsorship Levels Presenting Sponsor • Prominent, above the title, inclusion as a Presenting Sponsor in all printed and electronic materials related to the amfAR New York Gala • Prominent, top-level logo inclusion on amfAR New York Gala media backdrop on the red carpet • Onstage recognition during the program

• Corporate message to receive prominent mention in pre- Kellan Lutz and post-event press releases and tip sheets • Opportunity for one corporate executive to be listed as an Event Chair on all related materials (press releases, invitations, programs, amfAR website) • Corporate logo prominently displayed on video screens at various points during event • Full-page corporate message on inside cover of event journal • Category exclusivity — No other brands competitive to your core business will be in the Presenting Sponsor or Signature Sponsor category. • Top level company logo placement on event page on www..org • Prime gala dinner seating with two tables for ten guests each • Creation of a very visible association with one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy Limited availability—please call for details.

Eliza Dushku Richard Gere

Andy Cohen Leighton Meester Chrissy Teigen and John Legend Zac Posen and Emilia Clarke

Lorraine Schwartz and Ashley Greene Michelle Yeoh

Kenneth Cole and Rosie O’Donnell Gloria Estefan Sponsorship Levels Signature Sponsor • Inclusion as a Signature Sponsor in all printed and electronic materials related to the amfAR New York Gala • Logo inclusion on amfAR New York Gala media backdrop on the red carpet • Onstage recognition during the program • Corporate message to receive mention in pre- and post- event press releases and tip sheets • Opportunity for one corporate executive to be listed as an Event Co-chair on all related materials (press releases, invitations, programs, amfAR website) • Corporate logo displayed on video screens at various points during event • Full-page corporate message in the event journal • Company logo inclusion on event page on www.amfar.org • Premium gala dinner seating with one table for ten guests • Creation of a visible association with one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy

Limited availability—please call for details. Cuba Gooding Jr.

Stanley Tucci

Harry Belafonte and Pamela Frank Marc Mezvinsky, Chelsea Clinton, and Kenneth Cole Rachel Zoe

Woody Allen and Soon-Yi Previn James Gandolfini amfAR, The Foundation for AIDS Research, is dedicated to ending the global AIDS epidemic through innovative research. Since its founding in 1985, amfAR has accelerated the pace of HIV/AIDS research and contributed to numerous breakthroughs that are extending and saving lives around the world. amfAR identifies critical gaps in our knowledge of HIV/AIDS and supports promising early-stage studies that often lack the preliminary data required by more traditional funders. Through its Research program, amfAR is advancing efforts to prevent HIV infection in those who are vulnerable and to improve treatment for people living with HIV/AIDS, with the ultimate goal of eradicating the virus. amfAR’s TREAT Asia program is a network of clinics, hospitals, and research institutions working with civil society to ensure the safe and effective delivery of HIV/AIDS treatments throughout Asia and the Pacific. TREAT Asia has become a model for regional collaboration on treatment preparedness, education, training, and clinical research.

The GMT Initiative (formerly the MSM Initiative) strives to reduce worldwide rates of HIV infection among gay men, other men who have sex with men (MSM), and transgender individuals (collectively GMT) in developing countries by providing small grants to grassroots groups that help expand HIV education and prevention. The GMT Initiative also works to build understanding and awareness of HIV epidemics among GMT, and advocates for effective policies and increased funding. Informed by thorough research and analysis, amfAR is a highly respected advocate of rational and compassionate AIDS-related public policy. The Foundation’s Public Policy program is engaged in efforts to increase investments in HIV/AIDS research; ensure a robust response to the global epidemic; expand access to prevention, treatment, and care; and protect the civil rights of all people affected by HIV/AIDS.

Through its Public Information program, amfAR generates awareness of the need for better treatment and prevention methods, and publishes educational materials on important AIDS-related research, treatment, prevention, and policy issues. As a respected voice on HIV/AIDS, amfAR frequently provides media commentary on research developments and other aspects of the epidemic.

www.amfar.org