Long Island University Digital Commons @ LIU Undergraduate Honors College Theses 2016- LIU Post 2018 The Role of Music in Sports-Related Branding James Di Michele Long Island University,
[email protected] Follow this and additional works at: https://digitalcommons.liu.edu/post_honors_theses Recommended Citation Di Michele, James, "The Role of Music in Sports-Related Branding" (2018). Undergraduate Honors College Theses 2016-. 40. https://digitalcommons.liu.edu/post_honors_theses/40 This Thesis is brought to you for free and open access by the LIU Post at Digital Commons @ LIU. It has been accepted for inclusion in Undergraduate Honors College Theses 2016- by an authorized administrator of Digital Commons @ LIU. For more information, please contact
[email protected]. The Role of Music in Sports-Related Branding An Honors College Thesis by James Di Michele Fall, 2018 Business Administration ______________________________ Faculty Advisor (Jared Wolfe) ______________________________ Reader (Tony Bao) ______________________________ Date Table of Contents Abstract……………………………………………………………………………………………2 Introduction………………………………………………………………….…………...………..3 General Relationship Between Music and Advertising…………………………………………3 History of Music and Advertising………………………………...……………………3 The General Effects of Music on Consumer Behavior…………..................................10 The General Effects of Music in Advertising on Consumer Behavior………….……14 General Relationship Between Sports Marketing and Music…………………………………24 Types and Uses of Sports