An Opportunity for Dillard's at Cumberland Mall
AN OPPORTUNITY FOR DILLARD’S AT CUMBERLAND MALL atlanta is an underserved market Compared to other large and mid-sized markets within southern states, Atlanta can sustain another full-line Dillard’s location with Cumberland Mall being the best choice for expansion. atlanta, ga phoenix, az tampa, fl number of dillard's stores 7 10 8 base counts Population 5,806,085 4,732,910 3,045,329 5yr Projected Pop Growth 7.2% 9.2% 6.7% Households 2,130,156 1,718,173 1,242,566 affluence & education Households Earning $75,000+ 859,934 389,078 354,585 Average Household Income $84,297 $77,596 $71,015 % of Population [25+] Bachelor’s Degree+ 39% 31% 31% population per dillard’s store 829,411 Proposed 8 Stores 473,291 725,761/store 380,666 Source: ESRI 2017 providing access to northwestern atlanta’s thriving, affluent market Serving the affl uent communities of Smyrna, Cobb, and Marietta, mall of georgia a new Dillard’s location at Cumberland Mall enables the Dillard’s dillard’s: $23m brand to fully serve the Atlanta area. macys: $43m Situated near the interchange of I-75 and I-285, Cumberland trade area alpharetta Mall is convenient to over a million residents within the northwestern portion of the market. ggp northpoint mall dillard’s: $23m macy’s: $40m cumberland mall demographics base counts 5 miles trade area marietta 5 mile ggp perimeter mall Population 198,637 1,032,768 dillard’s: $25m 5yr Projected Pop Growth 6.8% 6.5% macy’s: $40m Households 88,407 400,971 cumberland mall macy's: $39m affluence & education smyrna buckhead Households Earning $75,000+
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