Amd Server Solutions Playbook

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Amd Server Solutions Playbook A Complete Guide to the AMD Opteron™ 4000 and 6000 Server Processors and Infrastructure Support AMD SERVER SOLUTIONS PLAYBOOK PERFORMANCE > CONSISTENCY > VALUE Your Guide to Selling AMD Server Platforms TABLE OF CONTENTS Choose the server platform that’s right for your customer > AMD Server Platforms 3 > How AMD compares to the Competition 4 How AMD Opteron™ benefits your customer’s workload needs > Virtualization 5 > Database 6 > Cloud Computing 7 > High Performance Computing 8 > IT Infrastructure 9 AMD Opteron™ 6100 Series Parts & Specifications 10 AMD Opteron™ 4100 Series Parts & Specifications 13 AMD Opteron™ Chipset Specifications 16 Infrastructure Support > Asus 17 > MSI 22 > Supermicro 25 > Tyan 38 Resources 47 AMD SERVER SOLUTIONS PLAYBOOK - 2 Choose the server platform that’s right for your customer AMD Server Platforms Deliver Performance, Consistency and Value Choose the server platform that’s right for your customer AMD Opteron™ AMD Opteron™ 6000 Series Platform 4000 Series Platform VIRTUALIZATION WEB/CLOUD IT INFRASTRUCTURE Scalability Large, dense Power and and efficiency deployments, cost efficiency power sensitive for large deployments DATABASE HPC EMAIL/COLLABORATION Optimized for Memory and Handle growing multi-user computer-bound messaging applications applications needs AMD Opteron™ 6100 Series Processors AMD Opteron™ 4100 Series Processors > The industry’s only solution with 12 physical cores > The world's lowest power per core server processor 1 > The only solution offering a choice of 12 and 8 cores > The world’s first 1P & 2P capable processor at sub $100 pricing2 Provides the power to tackle larger, increasingly complex Sets the foundation for cloud workloads and affordability and multi-threaded applications for mainstream infrastructure servers 1 As of March 15, 2010, AMD Opteron™ processor Models 4158 EE /4160 EE have the lowest known power per core of any server processor, at 5.83W (35W/6 = 5.83W/core). Intel’s L5609 is 10W/core (40W/4 cores) see http://www.intel.com/p/en_US/products/server/processor/xeon5000/specifications. 2 Planned AMD Opteron™ processor Model 4122 1ku pricing at time of introduction. AMD SERVER SOLUTIONS PLAYBOOK - 3 How AMD Compares to The Competition 4P and 2P 1P > AMD Opteron™ 6100 and 4100 PROCESSOR AMD Opteron™ 6100 Intel® Xeon 7500 AMD Opteron™ 4100 Intel Xeon 5600 COMPARISON Series processor Series processor Series processor Series processor Series Processors are less expensive at top bin AND SPECS AND PRICING starting price TARGET CONFIGURATIONS 2P or 4P 4P 1P and 2P 1P and 2P > AMD Opteron™ 6100 and 4100 CORES PER PROCESSOR 8 or 12 cores 4, 6, or 8 cores 4 or 6 cores 4 or 6 cores Series have lower wattage MEMORY CH./PROCESSOR 4 4 2 3 per core TOTAL DIMM SLOTS/SOCKET 12/socket 16/socket 6/socket 9/socket > The AMD Opteron™ 6100 Series GFLOPS PER PROCESSOR 110 72 55 79 Processors have more cores WATTS PER CORE <6 16 <6 10 and GLOPS per processor TOP BIN PROCESSOR PRICE $1,386 $3,692 $316 $1,663 > In 2P vs. 2P, the AMD Opteron™ LOWEST COST $266 $856 $99 $440 PROCESSOR OPTION 6100 Series has more memory channels and more total DIMMs IDEAL USE CASES than Intel Xeon 5600 Series VIRTUALIZATION High performance, large Power and cost efficiency, # of VMs per server, SMB and disaster recovery consolidation, legacy dbase apps DATABASE Processing large SMB database databases, data analysis (i.e. business intelligence) HPC High performance Low cost, power efficient INFRASTRUCTURE Enterprise email and virtual Power/cost efficiency, infrastructure SMB, low cost enterprise virtualization WEB/CLOUD Database and computation Web serving, gateway nodes nodes in cloud cluster SOURCES Intel specs: http://www.intel.com/p/en_US/products/server/processor Intel pricing: http://files.shareholder.com/downloads/INTC/1040995550x0x409912/9D4C4F36-2486-4B8B-86D1-09722295EC2C/Oct_17_1ku_Price.xls.pdf AMD specs: http://www.amd.com/US/PRODUCTS/SERVER/Pages/server.aspx AMD pricing: http://www.amd.com/us/products/pricing/Pages/server-opteron.aspx Intel watts/core, http://www.intel.com/Assets/en _US/PDF/prodbrief/323501.pdf Pricing as of 11/28/10 for top bin and lowest cost Intel® Xeon® processor 5600 and 7500 series, http://www.intc.com/priceList.cfm CALCULATION METHODOLOGY GFLOPS = # processors x processor clock speed x # cores per processor x # 32-bit operations per second Watts/core = processor wattage / number of cores AMD SERVER SOLUTIONS PLAYBOOK - 4 How AMD Opteron™ benefits your customer’s workload needs AMD SERVER SOLUTIONS PLAYBOOK - 5 Virtualization Workloads How to Sell > Understand how the customer is using virtualization > Find out from customers how many VMs (Virtual Machines) per core they are using (1 VM per core is average) > Did you know that up to 28% of the server market How AMD compares to the competition: runs workloads in VMs with > Intel®’s frequently changing platforms prevent seamless migration, so this is an opportunity to position AMD to enter into the datacenter anticipated 50% of workloads > VMMark scores are based on running numerous, lightly loaded VMs per core, which does not represent real world usage; in reality, most customers are running one VM per core under heavy utilization running in VMs by 2012*? WORKLOAD NEED AMD PLATFORM BENEFITS CONSOLIDATE AMD offers up to 12 cores/processor; a server with more cores/processor can support more single LARGE NUMBERS OF core VMs or more robust VMs with multi-core configurations SERVERS ON SINGLE PLATFORM RUN APPLICATION Reduce latency associated with virtualization via hardware enhancements AT NEAR NATIVE (e.g. memory mapping and much more found in AMD Virtualization (AMD-V ™) Technology) — PERFORMANCE See Product Specs for more info on AMD-V ™ Technology REDUCE POWER AND AMD-P technology power saving features allow consolidation with great power efficiency; rack SPACE dense servers and blades reduce space requirements SEAMLESS Consistent features, images, and software between the AMD Opteron™ 6100 and MIGRATION 4100 Series Platforms * Virtualization as percentage of server market based on Gartner, http://www.cio.com/article/505444 Gartner Server Virtualization Now At 18 of Server Workload AMD SERVER SOLUTIONS PLAYBOOK - 5 Database Workloads How to Sell > Understand how the customer is using database > Focus on presenting the price/performance advantages of AMD servers rather than just raw performance > Did you know that How AMD compares to the competition: Database workloads > AMD configurations hold many database performance and price/performance records contribute up to 21% > More cores and more memory channels to do a better job of scaling with workloads of the server market*? WORKLOAD NEED AMD PLATFORM BENEFITS HANDLE DATA MANAGEMENT Up to 12 cores with 4 memory channels per CPU for updating, searching, AND ANALYSIS ON SAME and analyzing data PLATFORM CONSOLIDATE DATABASES More cores per processor (up to 12 cores/CPU) to drive multiple databases per server TO SAVE COST SCALE DURING PEAK CYCLES Up to 48 cores, 16 memory channels, and I/O capabilities (PCI Express® Gen 2 for high speed I/O peripherals) in 4P REDUCE POWER AMD-P power saving features allow consolidation with great power efficiency CONSUMPTION DURING LOW USAGE BALANCE OF PRICE AND 4P servers with up to 48 cores allow for 4P performance at 2P economics – Removing PERFORMANCE the “4P tax.”** More memory sockets help minimize need to meet high memory requirements *Database as percentage of server market, based on internal analysis done on the 2009 IDC Workload Study ** Based on standard power Six-Core AMD Opteron™ processor Model 2435 1ku pricing of $989 as of 01/05/10 vs. standard power AMD Opteron™ processor Model 6172 (“Magny-Cours”) 1ku planned pricing AMD SERVER SOLUTIONS PLAYBOOK - 6 Cloud Computing Workloads How to Sell > Balanced platforms (performance, power, and price) designed for internet-based computing > Did you know that 8% of > Specialized ultra-low power platform to optimize energy efficiency > High core density allows for fewer physical servers to manage servers sold in 2010 were for cloud computing workloads? How AMD compares to the competition: > Intel® may use desktop or laptop components for low power web/cloud bids That's forecasted to grow to > Intel will lead with price, while AMD will lead with price AND platform functionality 14.7% of servers sold by 2014.* WORKLOAD NEED AMD PLATFORM BENEFITS LOW POWER SERVERS AMD Opteron™ 4100 Series processor has lowest two-socket server TDP (35W), drawing <6 Watts per core (AMD Opteron™ 4100 Series)** HANDLE LARGE QUANTITY Up to 48 Cores, 16 memory channels, and I/O capabilities to handle heavy user demand; OF TRANSACTIONS WHILE I/O capabilities include PCI Express® Gen 2 for high speed I/O peripherals KEEPING USER RESPONSE TIME LOW STABLE PLATFORMS WITH Designed for price/performance and expandability (AMD Opteron™ 6100 Series) and/or BALANCE OF CPU, I/O, AND performance / per watt (AMD Opteron™ 4100 Series) POWER EASIER MANAGEMENT WITH Current AMD technology-based platforms use the same API, same BIOS code, and CONSISTENT SOFTWARE same drivers IMAGES *Cloud as a percentage of server market, IDC’s Worldwide Enterprise Server Cloud Computing 2010–2014 Forecast **As of 9/15/10, AMD Opteron™ processor Models 4162 EE /4164 EE have the lowest known power per core of any server processor, at 5.83W (35W/6 = 5.83W/core). Intel’s L5609 is 10W/core (40W/4 cores) see http://www.intel.com/p/en_US/products/server/processor/xeon5000/specifications AMD SERVER SOLUTIONS PLAYBOOK - 7 High Performance Computing Workloads How to Sell > AMD dedicated cores deliver consistent thread performance for highly scalable workloads. Intel Hyper-Threading Technology (i.e. shared cores) at high utilization can be detrimental > Did you know that HPC to computational intensive performance is up to 8% of the x86 > 33% larger memory configurations possible with 4 channels per processor market?* HPC are typically - > 400 GFlops in a 4P config** high volume deals.
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