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Using Tech to Elevate Event Engagement

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Using Tech to Elevate Event Engagement A COASTAL COMMUNICATIONS CORPORATION PUBLICATION OCTOBER 2019 VOL. 26 NO. 5 $10.00 Using Tech to Elevate Event Engagement a new IN THIS ISSUE: technique MEETING FORMATS WELLNESS TRENDS CLICK HERE TO CUSTOMER VIEW / DOWNLOAD EXPERIENCE TABLET VERSION DESTINATION: Photo: DepositPhotos.com Photo: LAS VEGAS/RENO ISSN 1095-9726 USPS 012-991 16 OCTOBER 2019 Vol. 26 No. 5 We know features 16 A New Technique Using Tech to Elevate Event just the place Engagement By Christine Loomis 22 Making it Personal Introducing a new way to source hotels by Wyndham: Attendees Want Events to Meet Their Specific Needs By Maura Keller wyndhamhotels.com/meetings 28 Making Wellness a Whether you’re planning a business meeting or social event, or booking a Meeting Priority Putting Attendees’ Health on block of rooms for a wedding, tournament, or conference, we make finding the Agenda. By Maura Keller the perfect hotel easier and less stressful than ever before. With more than 34 Keeping it Positive 22 15 million square feet of meeting and event space — and 9,000+ hotels in Customer Experience Is the New 80+ countries — a great venue or group stay is closer than you think. Competitive Advantage By Maura Keller 28 Use booking code MP2019 for 5% off your master bill departments at participating properties. 4 Publisher’s Message 6 News & Notes 9 Snapshots 10 Behavior Modification 34 Nine Ways to Get Attendees to Respond How You Want By Amy Kelley 12 Transparency in Communication Listening and Understanding Is the Most Important Part By Meg D’Angelo, CIS 40 14 The F&B Experience 5 Hotel Food and Beverage Trends That Arose in 2019 By David Koretz 50 Corporate Ladder destinations 40 A Mecca For Meetings Las Vegas and Reno Continue to Terms and conditions: Offer begins 9/9/2019. Book by 12/31/2019 for travel by 6/30/2020. This offer is only available for events in which the peak night includes no less than twenty-five (25) sleeping rooms. Attract Top Events By Maura Keller Must be new business as of 9/9/2019 (meaning new lead opportunities contracted on or after 9/9/2019) and does not apply to citywide bookings. Cannot be combined with any other offer. Hotel availability and cancellation policies vary. This offer must be specifically referenced as MP2019 within the event/group hotel contract for benefits advertised here to apply. Void where prohibited by law. Wyndham Hotels & Resorts, Inc. reserves the right to change/terminate this offer at any time without notice. © 2019 Wyndham Hotels & Resorts, Inc. All rights reserved. All hotels are independently owned and operated except certain hotels managed or owned by a subsidiary of Wyndham Hotels & Resorts, Inc. themeetingmagazines.com INSURANCE & FINANCIAL MEETINGS MANAGEMENT | OCTOBER 2019 3 PUBLISHER’SMESSAGE Keeping up With Technology A COASTAL COMMUNICATIONS CORPORATION PUBLICATION PUBLISHER/EDITOR-IN-CHIEF Harvey Grotsky Our cover story focuses on using technology to elevate your event en- [email protected] gagement. Technology today comes in many forms, and as most profes- CREATIVE DIRECTOR sional and seasoned meeting planners agree, the speed of change keeps Kristin Bjornsen getting faster and faster. Keeping up with changes in technology is not just [email protected] important, it is a positive step for planners to incorporate in their day-to- MANAGING EDITOR Henry Fitzgerald day planning functions and succeed in [email protected] delivering a winning program. Consider EDITORIAL COORDINATOR your objectives, then see if there is a Heather Ballis technology tool to reach your goals, and [email protected] design engagement around what you DIGITAL CONTENT COORDINATOR want your attendees to achieve. The best Christine Smith [email protected] advice is to integrate, reduce complexity and make your technology deployment CONTRIBUTING EDITORS Sophia Bennett as simple as possible. Sara Churchville Cynthia Dial While food and beverage is always a Maura Keller Christine Loomis priority with meeting planners, making Derek Reveron wellness a meeting priority now ranks Patrick Simms David Swanson high on the to-do list. Aside from pro- viding nutritious foods, researchers are PRESIDENT & CEO Harvey Grotsky increasingly saying that sitting for long periods of time at meetings is compared to smoking when it comes to VICE PRESIDENT OF OPERATIONS David Middlebrook health outcomes. Recommendations to achieve wellness in meeting pro- [email protected] grams should include considering spa experiences, age-appropriate activi- ADVERTISING SALES OFFICES Rock Solid ties, stretch breaks and perhaps including a meditation room or guided- 2700 N. Military Trail, Suite 120 Boca Raton, FL 33431-6394 meditation sessions. 561-989-0600 Fax: 561-989-9509 Also in this issue, there are few places on earth that provide as much va- [email protected] Meetings riety, entertainment or excitement as Las Vegas. There are always choices REGIONAL MANAGER, TEXAS/ OKLAHOMA/ARKANSAS/LOUISIANA From two championship golf courses, private for any budget and location preference. Meeting space in Las Vegas con- Tim Kedzuch tinues to expand in hotels, the Las Vegas Convention Center and with 630-728-9204 casitas and a 33,000 sq. ft. luxury Spa, to [email protected] CAESARS FORUM scheduled to open next year with 550,000 sf of confer- five award-winning restaurants and meeting ence space. While Las Vegas is a favorite locale, Reno has become a popular Insurance & Financial Meetings Management is published bi-monthly by spaces with breathtaking desert views – the destination for meetings and events. Area hotels have invested millions of Coastal Communications Corporation, 2700 N. Military Trail, Ste. 120, Boca Raton, FL 33431-6394; 561-989-0600. Single copies $10.00 U.S.A.; back cop- Boulders is a place of unprecedented beauty dollars in renovations there to satisfy planners’ needs. ies $12. Yearly subscription price is $65.00 in the U.S.A.; $135.00 in Canada. Distributed without charge to qualified personnel. Periodicals Postage Paid where inspiration comes naturally. at Boca Raton, FL, and additional mailing offices. POSTMASTER: Please send address changes to Insurance & Financial Meetings Management, 2700 N. Military Trail, Ste. 120, Boca Raton, FL 33431-6394. Nothing contained in this Let us customize your next publication shall constitute an endorsement by Coastal Communications Cor- poration (Insurance & Financial Meetings Management), and the publication group experience! disclaims any liability with respect to the use of reliance on any such informa- tion. The information contained in this publication is no way to be construed as a recommendation by I&FMM of any industry standard, or as a recommenda- tion of any kind to be adopted by or binding upon any corporate/incentive travel planner or agent. Reproduction of any portion of this publication by any means is strictly forbidden. Editorial contributions must be accompanied by return postage and will be handled with reasonable care. However, the publisher assumes no responsibility for return of unsolicited photographs or manuscripts. Subscriber: Send subscription inquiries and address changes to: Circulation Dept., Insurance & Financial Meetings Management, 2700 N. Mili- “Best Golf Resort “Best Hotels in “Top Resorts in “Best Arizona tary Trail, Ste. 120, Boca Raton, FL 33431-6394. Give old and new addresses including zip codes. Enclose address label from most recent issue and allow in the Southwest” Arizona” the Southwest” Hotel” Harvey Grotsky five weeks for change to become effective. Printed in U.S.A. © 2019 - Golf Digest - U.S. News & World Report - Readers’ Choice Awards, - Travel + Leisure www.themeetingmagazines.com Condé Nast Traveler 480.488.9009 | theboulders.com 4 OCTOBER 2019 | INSURANCE & FINANCIAL MEETINGS MANAGEMENT themeetingmagazines.com INDUSTRYNEWS MAJESTIC LAS VEGAS RESORT HOSTS GLOBAL APPOINTS REUNION RESORT NEARING COMPLETION SCHEDULED TO BREAK GROUND KURT PABEN AS PRESIDENT OF EXTENSIVE GOLF COURSE OF GLOBAL SALES ORLANDO, FL — Reunion Resort & Golf Club is nearing completion of an exten- LAS VEGAS, NV — Majestic commence construction next sive renovation project encompassing all three of its signature courses. Started Las Vegas, the brainchild of year and is slated for comple- CHICAGO, IL — Hosts Global (Hosts) has earlier this year, the $800,000 enhancement includes complete upgrades to Las Vegas native and uber- tion in early 2023. The five-star, recently appointed seasoned loyalty and bunkers and landscaping across all greens and is scheduled to be complete developer Lorenzo Doumani, non-gaming, 720-room, luxury- events industry leader Kurt Paben as this fall. All courses is set to break ground follow- branded resort will sit on the president of global sales and the new- have remained open ing the project’s unanimous more than 6-acre site formerly est member of the throughout the approval by Clark County com- occupied by the Clarion Hotel. company’s executive project. The work at missioners. The revolutionary This unparalleled location is leadership team. In Reunion includes a $850 million, 620-foot-tall directly across from the site of his new role, Paben robust landscaping contemporary architectural the new Las Vegas Convention will be primarily design at The Nick- masterpiece is scheduled to Center opening in 2021. based out of the laus course portion Hosts Chicago office, of the project, which where he will develop is unique due to the and implement the nature of the subsoil strategic growth of on which the course Paben the worldwide enter- was built. Work on WYNN GOLF CLUB OPENING THIS MONTH prise. Recognized for the Arnold Palmer his event expertise and success in the course is complete, LAS VEGAS, NV — After being closed center is under construction and is set loyalty industry, Paben was instrumental with only a few for nearly two years, the Wynn Golf to open next year. Legendary course in the growth and eventual sale of Aimia’s bunkers remaining Club in Las Vegas is scheduled to architect, Tom Fazio, and his son, (formerly Carlson Marketing) events busi- on Jack Nicklaus.
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