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American Ranch Horse Association P.O. Box 186 • Nancy, Kentucky 42544 • 606-271-2963 Fax: 606-636-6197 • Email: [email protected] • www.AmericanRanchHorse.net American Ranch Horse Association - Sponsorship Proposal / Page 1

Dear Potential ARHA World Show Sponsor, On behalf of the American Ranch Horse Association (ARHA), we are writing to share our 2016 Sponsorship Opportunities for promoting and advertising your Company, Business, or Ranch.

The ARHA holds one of the most prestigious and elite ranch horse competitions of the Eastern United States. After outgrowing our past location, we have moved to a new location for 2016. C Bar C Arena in Cloverdale, Indiana will be host facility for the 12th annual world show . Our World Show brings competitors from all over the nation, Canada, and New Zealand! Last year we represented 22 states and 3 countries.

The American Ranch Horse World Championship Show has something for all competitors. Our competitors range in age from two year olds to 75 years of age. We promote the all around working horse through our High Points and All Around Awards and yet still highlight our specialty horses through our special events held through out the week!

Our association prides itself on having a fun and family environment. Our “extra” activities throughout the week help to bring people together for fellowship and fun. At our shows you will see competitors cheering for each other and picking others up. We pride ourselves on the friendships and horse show family you create while showing.

The American Ranch Horse Association invites you to be a part of the 2016 World Championship Show. This year we have added many new opportunities with greater benefits. Please find the enclosed information about sponsoring and advertising opportunities that can put your business in front of new customers.

We look forward to visiting with you about our associations activities, and about promoting your business to our members.

Kindest Regards,

Lesa Schomberg Media Specialist (636) 359-4022 [email protected]

The American Ranch Horse Association World Championship Show is the national competition for ARHA exhibitors and Ranch Horse Enthusiasts from all over the country. In 2015, the ARHA World Championship Show drew more than 360 exhibitors from 22 states from Texas to New York. The 2016 American Ranch Horse Association World Championship Show will be hosted at the C Bar C Arena in Cloverdale, Indiana. The World Show will begin on Sunday, July 17 and continue through Saturday, July 23, 2016. National Demographics

Ranch Horse competitors and fans constitute an ideal market for high quality products and services. As a group they are well educated, have ample disposable income, and time to use in pursuit of their passion. Other factors, including age and profession, make them a perfect target audience for corporations and businesses seeking a strong market. Research compiled by the United States Equestrian Foundation offers these indicators of buying power and influence held by horse sport enthusiast:

 85% are women

 63% are married

 A majority are between 34-54 years of age

 56% are employed full - time

 80% make or directly influence purchasing decisions at work

 40% live on a farm; 66% of those are 10 acres or more

 On average, they spend 30 nights per year in a hotel

 They own three vehicles; 53% own a pick-up truck

 94% own a pet besides a horse or pony. Average number of cats owned is two and average number of dogs owned is two.

 Nearly half have an annual income greater than $100,000

According to the United States Equestrian Federation, the median income for horse owning households is $60,000 per year. The general trend of the equine culture is to be outdoors. Equestrians drink lots of thirst quenchers, wear weather driven and/or athletic clothing, and eat on the run ie: nutritional bars, fruit, fast food and a good steak. They tend to be on the road, use cellphones, and stay in hotels. They cover a possibility of three or more generations, ranging from six years to sixty-six years of age.

American Ranch Horse Association Participant Profile

The American Ranch Horse Association shows are designed to meet the growing need and interest for competition that offers an affordable, fun, friendly, family atmosphere at a local, regional, and national level. These exhibitors, their families, and fans constitute a market that rated horse show sponsors and advertisers routinely neglect. The ARHA members and exhibitors were surveyed and revealed an audience that:

•83% are likely to support an equestrian related ( apparel, supplies, tack, etc.) advertiser or sponsor of the ARHA World Championship Show

• 89% like having vendors at the ARHA World Championship Show

• 65% have two or more active riders in their household

• 80% have at least five years of riding experience

• 56% own two or more horses

• 75% own a horse trailer and truck

• 78% have a household income greater than $50,000 per year

• 80% traveled at least 150 miles to participate in the World Championship Show

If you are looking for a family friendly horse show atmosphere, then look no further!! ARHA has this and much more to offer. From Novice Showman to the Professional and anywhere in between there is something for everyone. The competition is unmatched and the horses are some of the finest athletes you will ever witness. When you come to an ARHA Show be prepared to be welcomed into the Ranch Horse Family. It will become an addiction! You will also walk away with a feeling of friendship and helpfulness unmatched in the industry. - Julie Stanley, Georgia

ARHA is a great, family fun oriented environment– everyone is friendly and helpful. It is a great place to show! I highly recommend everyone to come check it out! - Susan Phillips, Tennessee

I showed in the very first ARHA World Show and my daughter showed in this years show. I am really excited to see how much this association has grown! The classes were well organized and ran on schedule. The Show Staff was very helpful, efficient, and amazing. Best of all was how the show staff organized parties and group activities so horse show moms like me could have fun too. It’s truly a family, friendly organization and I’m proud to say I’m a part of the ARHA WORLD SHOW GANG! Looking forward to 2016! - Becci Loomer, Kentucky

It has been my experience after four ARHA World Shows that the event starts at the moment you arrive onto the show grounds. Friendly faces, greeters, and helpers are always there to assist in finding stalls, parking and hook-ups. I have found the locations may change, but not the staff. Family and friends, new and old all have smiling faces and plenty of hugs to go around. It always amazes me, because I travel so far, that anyone remembers me, but they do, as I do remember them. I look forward to the World Show every year, not only to challenge myself and my horse, but to see the dedicated, hard working folks that support and root for exhibitors like me. From gate attendants to show manager, judges, ring stewards, cattlemen, and more, the feeling I get from everyone is that they want to see you do your personal best. The sportsmanship at this show is overwhelming. This makes the whole experience for me worth driving from Massachusetts. If you have never been to an ARHA World Show, I’m not sure what you are waiting for, you will not be sorry! - Tammy Sapowski, Massachusetts

To be a part of ARHA is something truly special. It does not matter if you are an exhibitor, owner, vendor, volunteer or just a spectator...you witness magic at an ARHA event and this year’s World championship Show was nothing short of spectacular. From the youngest exhibitor in the lead line class to the novice amateurs and novice youth just starting to show, to the most experienced veterans that have made a career out of this very thing, ARHA is arguably the most dynamic association to celebrate the world’s finest athlete...the versatile ranch horse. - Nancee Ward, Indiana

Presenting Sponsor $15,000.00 Naming Rights Benefits of all Sponsor levels plus: Product Placement › Naming rights as Official Presenting Sponsor of American Ranch Horse Visibility Association World Show & Run For The Roses Regional Show. Exposure › Full page color Program Advertisement (your choice of available location) Impressions › Web Banner home page of ARHA web site Connections › Banner at entrance of show grounds and in Main Arena Engagement › Company Logo on all Exhibitor Packets or Bags Media › Company Logo on all Marketing Materials beginning January 1, 2016 Spokesperson’s Benefits › Web Branding on Social Media and E-Blasts Dedicated Campaigns › Dedicated Press Releases promoting your brand › Logo on all Stall Doors in stabling area. › Logo display on Photo Backdrops › Distribution of your Marketing Materials › Option to sponsor interactive events, workshops and lounges › Company Logo on Exhibitor Numbers ARHA Sponsor $10,000.00 Visibility All Benefits of the Cowboy Sponsor plus: Exposure › Inclusion in marketing campaigns which includes radio, print, internet and social Impressions media. Connections › Dedicated campaigns with pre-entry and follow up promotion Engagement › ARHA Post Awards Sponsor Media › Option to provide prize giveaways Spokesperson’s Benefits › Full Page color ad Ad in Riding The Range and Show Program Advertisement Awards Presentation › Banner at entrance of show grounds and in Main Arena › Ad on ARHA Website › Company logo on all ARHA World Show marketing material beginning 1-1-16 Cowboy Sponsor $7,500.00 Visibility All Benefits of the Ranch Hand Sponsor plus: Exposure › Enhance your cause-related marketing by participation participating in a Connections program that benefits horses and the people who love them Surveys › Banner in Main Arena Speaking Opportunities › Full page Program Advertisement › Vendor Booth 10’ x 5’ › Ad on ARHA Website › Press Releases to local and National Media › Distribution of Marketing Materials › On-site sales, sampling and couponing opportunities Visibility › Exhibitor opportunities, signage and your company representative at the virtual Ranch Hand Sponsor $5,000.00 and live events Exposure › Promotion in social online media Impressions › Logo inclusion on posters and signage › Email blasts to database as well as strategic alliance and joint ventures with organizations › Company logo on all ARHA World Show marketing material beginning 1-1-16 › Half Page Program Advertisement (Color Ad)

Top Hand or Cowhorse Sponsor $2,500.00 Visibility › Half Page Program Advertisement (B/W Ad) Exposure › Banner in Main Arena Connections › Company logo on all ARHA World Show marketing material beginning 1-1-16 › Logo inclusion on posters and signage › Distribution of Marketing Materials

Wrangler Sponsor $1,000.00 Visibility › Half Page Program Advertisement (B/W Ad) Exposure › Banner in Main Arena › Distribution of Marketing Materials

_____ Fence Banner in Main Arena $300.00 _____Fence Banner in Cattle Arena $200.00 _____Tractor Drag Signage per day $150.00 _____ Coffee & Doughnuts or Cookies & Punch $150/day _____Special Event or Class Sponsor $500.00 _____ Buckle Sponsor $250.00 _____ Reserve Champion Sponsor $100.00 _____ Prize Sponsor– Value $______/Item: ______

2016 SPONSOR & DONOR PACKAGES

Company /Ranch Name: ______

Contact Name: ______

Address: ______

City, State/Zip: ______

Phone: ______Email: ______Web Site: ______

CHECK LEVEL OF SPONSORSHIP

YEAR-LONG MULTI-BENEFIT PACKAGES START JANUARY 1st, 2016!

______Presenting Sponsor: $15,000.00 ______Ranch Hand Sponsor: $5,000.00

______ARHA Sponsor: $ 10,000.00 ______Top Hand or Cowhorse Sponsor: $2,500.00

______Cowboy Sponsor: $7,500.00 ______Wrangler Sponsor $1,000.00

Other Sponsorship Opportunities: ALL DONORS IN THIS CATEGORY WILL BE ACKNOWLEGED IN WORLD SHOW PROGRAM BOOK, PRIZE LIST & ARHA WEBSITE AND FACE BOOK ___Fence Banner in Main Arena $400 ___Special Event or Class Sponsor $500

___Fence Banner in Cattle Arena $300 ___Buckle Sponsor: $250 Class: ______

___Tractor Drag Signage/per day: $150.00 Day: ______Coffee & Doughnuts or Cookies & Punch: $150/day ___Reserve Champion Class Sponsor $150.00 ___Prize Sponsor:

Class: ______Value $ ______/Item: ______

TOTAL AMOUNT ENCLOSED: $ ______DATE: ______CHECK #: ______

___ Visa ___MasterCard Card #: ______EXP Date: ______Security Code: ______

Billing Address: ______

Check must accompany this form and be payable to: American Ranch Horse Association P.O. Box 186, Nancy, KY 42544 Questions? Please call: Lesa 636-359-4022 lesaschomberg@gmail or the ARHA Office at: 606-271-2963 [email protected]

AD SUBMISSION: email high resolution PDF camera ready ad to: arhaoffice@gmail. Or request our designer to create ad for you. All ads must be in by May 10, 2016 to be included in the Program 2016 PROGRAM ADVERTISING AGREEMENT

PLEASE REPLY BY MAY 10TH, 2016 TO BE INCLUDED IN THE PROGRAM

Company/Ranch: ______

Contact person: ______

Address: ______

City/ST/Zip: ______

Phone: ______

Email: ______

______Signature of person ordering the ad

AD SIZE & COLOR: Please check one:

FULL COLOR ADVERTISEMENT BLACK & WHITE ADVERTISEMENT

Ad Size Specification Price Ad Size Specification Price

___ Inside Front Cover 7.5” w x 10” h $450 ___ Full Page 7.5” w x 10” h $250 ___ Inside Back Cover 7.5’ w x 10” h $450 ___ Half Page 7.5 “ w x 4.75” h $175 ___ Full Page 7.5” w x 10” h $400 ___ Quarter Page 3.75” w x 2.5” h $100 ___ Half Page 7.5“ w x 4.75” h $350 ___ Business Card 3.00” w x 1½” h $50

AD SUBMISSION: Please check the one that applies to you:

___ I would like my ad created by the ARHA Graphic Designer at $50. Includes up to 2 drafts. - email photos (jpeg 300 dpi or higher), high resolution logo and text to: [email protected]

___ I emailed my camera ready ad to [email protected] on date:______- File type accepted: PDF high resolution to size with fonts embedded

TOTAL AMOUNT ENCLOSED: $ ______date: ______check # ______

Check must accompany this form and made payable to ARHA P.O. Box 186, Nancy, KY 42544. Payment and agreement form must be received by May 10th, 2016. Ads will not be created until payment is received. Ad placement in program will be at designers discretion.

American Ranch Horse Association P.O. Box 186 • Nancy, Kentucky 42544 • 606-271-2963 Fax: 606-636-6197 • Email: [email protected] • www.AmericanRanchHorse.net

Coverage date. The coverage date for this Sponsorship Package Agreement begins no later than 30 days from receipt of such agreement and full payment by the American Ranch Horse Association and will remain in effect through the remainder of fiscal year 2016, unless otherwise stated in agreement. Indemnification. The Sponsor assumes sole responsibility and hereby agrees to protect, indemnify, defend and hold harmless the American Ranch Horse Association, C Bar C Arena, and it’s employees and agents from any and all claims, including claims or causes of action arising from the sole negligence of said indemnities, arising out of, or in connection with Sponsor’s occupancy and use of the Show premises, or any action or inaction of any nature in connection with or related to the Show, including but not limited to loss, theft, damage, destruction, or delay in delivery of goods, display material and other effects; any injury to Sponsor, Sponsor’s employees, agents, representatives or guests while on the Show premises; and any damage to Sponsor’s business by reason of failure to provide space for the exhibit or removal of exhibit or failure to hold the Show as scheduled. Sponsor acknowledges that the American Ranch Horse Association and C Bar C Arena do not maintain insurance covering Sponsor’s property and that Sponsor has the sole responsibility to obtain business interruption and property damage and theft insurance covering such losses by Sponsor. Sponsor agrees to indemnify and hold forever harmless the American Ranch Horse Association and the C Bar C Arena from any and all damages, loss, liability, claim or expenses (including legal fees) based upon, arising out of, or in connection with the violations of any law or ordinance by the Sponsor, its employees, agents, representatives, guests or other holding under the Sponsor; or if failure by Sponsor or any such persons to comply with all applicable terms and conditions contained in these rules or in the agreement between C Bar C Arena and the American Ranch Horse Association regarding the Show premises or a part thereof. If the indemnities are sued in a court of law, Sponsor agrees to defend the indemnities at Sponsor’s expense, and if judgment be taken against indemnities, to pay said judgment and obtain written release in form acceptable to the indemnities. Assignment of Space. If applicable, first come, first serve priority will be given applicants according to the time their written request is received by the American Ranch Horse Association, availability of requested area, the amount of space requested and the special needs and compatibility of Sponsor. In the event of conditions beyond its control, the American Ranch Horse Association reserves the right to rearrange the floor plan and relocate any exhibit. See Vendor Lease Application/Agreement for complete terms and conditions/rules and regulations that may apply. Payment. Unless otherwise stated in this contract, full payment of the cost of requested sponsorship package must be remitted with agreement no later than February 1, 2016. A Sponsor who fails to make payments when due shall automatically forfeit any rights, privileges and claims of any nature the Sponsor has, or may have, including any payments previously made. Refunds for Cancellations. NO REFUNDS WILL BE MADE FOR CANCELLATIONS OF ANY KIND. Signage. All signage placed on the grounds whether hanging or pedestal signs must be approved through the American Ranch Horse Association. Any signage not approved will be removed and discarded. Restricted Use of Logo. American Ranch Horse Association has sole and exclusive right to produce or sell products bearing its logo(s), and only its designated licensees may distribute such products at the American Ranch Horse Association World Championship Show. No Sponsor may sell or give away any product bearing an American Ranch Horse Association logo or design that is deceptively similar, during the American Ranch Horse Association World Championship Show. No Sponsor may sell or give away any product bearing the following, but not limited to, words, letters, or combination thereof, or deceptively similar to American Ranch Horse Association, ARHA, American Ranch Horse Association World Championship Show, or ARHA World Championship Show. Print Deadlines. Certain print deadlines apply for the various advertising opportunities listed above. Check with ARHA Office for specific deadlines. If any print deadline below has occurred related to purchase of any above Sponsorship- Package, ARHA will do their best to accommodate, but cannot make any guarantee. Show Bill, February 26, 2016 Buckle Sponsorship engraving, March 1, 2016 World Show Program Book, May 10, 2016 American Ranch Horse Association P.O. Box 186 • Nancy, Kentucky 42544 Email: [email protected] • www.AmericanRanchHorse.net Lesa Schomberg, ARHA World Championship Show Contact Lesa at: 636-359-4022 • Email:[email protected]