Airline Customer Sales & Service Solution

Home , Flight tracking, JetBlue, Passenger service system, Vietnam Airlines, Volaris

Airline AirlineCustomer Sales & Service CustomerSolution Sales & Service

Your Window To The Future

If you were unconstrained by technology, Now, imagine that it can start happening imagine what the future could be for your today. Welcome to SabreSonic ® Customer airline’s passenger service system. Perhaps Sales & Service. you envision an airline customer sales and It’s the solution that leading carriers like service solution that gives you the freedom to: LAN Airlines, JetBlue, WestJet, Volaris, • Extend your passenger service system Aeroméxico, Alaska Airlines, Aeroflot, Ethiopian into a customer sales and service Airlines and Vietnam Airlines rely on. solution that helps you generate more In addition, many SabreSonic CSS revenue, components are used by British Airways, • Use rich, real-time operational Lufthansa, Cathay Pacific and Brussels data at every point of customer Airways to enrich their sales and service interaction to differentiate your capabilities. product, Why? Because they know the game has • Deliver future-ready, services-based changed. And it’s time for a game-changing capabilities that free you to do business system. More than 300 leading airlines use the way you want, to partner with any Sabre Airline Solutions ® to better market airline or to join any alliance, their service, sell their products, serve their customers and operate efficiently. • Implement new technology that evolves SabreSonic CSS lets your airline better with your business (and erases the need merchandise and differentiate its products, for painful generational changes). boost customer loyalty and increase the use of partnerships and alliances. It’s the solution that helps grow revenue and ensures that you aren’t leaving money on the table.

3 The Complete Solution

Customer Shopping Reservations, Check-In Revenue Acquisition And Pricing Inventory And And Airport Recognition And Retention Ticketing

An end-to-end solution focused on revenue growth, enhanced customer experience and future-ready technology.

What Is SabreSonic Customer Sales & Service?

SabreSonic CSS provides all the essentials of end-to-end solution that complies with a “passenger service system” plus dynamic all regulations and mandates. With its and configurable new capabilities. You’ll find combined capabilities, it equals the powerful direct distribution, sales and industry’s only true customer sales and fulfillment, merchandising, e-commerce, service solution. reservations, inventory and departure With it, you can create a complete customer- control, all designed to enhance the overall focused, revenue-generating environment for customer experience. It is a fully functional, your airline and redefine how you interact with your customers. SabreSonic CSS is ready for the future ... but delivers results today.

100 airlines

from all regions and alliances use SabreSonic CSS solutions.

4 www.sabreairlinesolutions.com/sabresonic Advanced Capabilities Like No Others

SabreSonic CSS delivers unique, proven, This comprehensive system has allowed revenue-generating and customer-focused our customers to realize increased revenue capabilities. At its core, you’ll find reservations, through merchandising, codeshare the world’s most popular departure control agreements and alliance partners, plus cost system and the leading Internet booking savings of up to 40 percent from better- engine, supported by pricing and shopping, managed inventory and schedules, and inventory, ticketing, reaccommodation shopping and reservations capabilities. and loyalty.

“[JetBlue selected SabreSonic CSS because it allows the airline] to offer greater revenue-producing codeshare“ and interline partnership ” opportunities, which will expand network choice for our customers; provide additional ancillary revenue and marketing opportunities; and will help us gain more insight into our customers. We chose Sabre in order to keep the JetBlue experience strong and unique in the industry.”

— Rick Zeni Vice President of Customer Sales and Service, JetBlue

5 Core Components Reservations Departure Control Online Direct

Reservations You’re in the business of growing revenue. Key Benefits And with our advanced customer manage- • Enhances customer recognition with ment tools, you can make the experience more complete and consistent customer profitable for your airline and more consistent information at all touchpoints, for your customers. • Offers a consistent customer experience As the heart of your airline, your reservations by distributing your merchandising system presents multiple revenue-generating strategy across all your channels, opportunities. Our solution provides advanced customer management tools that help your • Provides flexible and customizable airline market more efficiently, increase sales functionality that supports alliances and effectively manage every channel of and partnerships, distribution. This fully integrated solution gives • Delivers timely fares to market to optimize reservations and check-in agents access to the competitive position, same information across all points of service • Improves understanding of market trends enabling you to better serve your customers. and customer behavior, • Provides an integrated, end-to-end loyalty solution with the tools necessary for you to effectively use your frequent flyer program, • Improves market insight with access to comparative market data that helps you more effectively execute your strategy.

“We chose to renew with Sabre for another five years to extend our nearly 10-year relationship. We were impressed with their superior graphical user interface, as well as the Web and kiosk“ check-in functionality. Both systems” will allow First Air to provide superior customer service to Canada’s north.”

— Chris Ferris

Vice President, Marketing & Sales, First Air

6 www.sabreairlinesolutions.com/sabresonic Departure Control Online Direct The airport is where a customer “meets” It’s about choices. To maximize your online your airline in person, sometimes for the booking engine efforts, you need to first time. Make a great impression by promote and sell your airline’s products having airport systems that are reliable, (along with those of your partners) directly fast and comprehensive. And when your to customers online, anytime, anywhere. employees can focus on the customer With our Web solution, you’ll find a (instead of their systems), they can tailor cost-effective, flexible, online booking services accordingly for optimal customer engine that lets you do just that. satisfaction. Key Benefits Our new check-in solution, which uses the industry’s leading user interface, enables • Delivers the most complete and you to have a complete view of your configurable Web solution with the customer at each point of service with best return on investment and value in superior data. We help you know your the marketplace, customer better at every touchpoint from • Provides the platform to execute a Web, mobile and kiosk to airport customer comprehensive e-commerce strategy service. that serves the end-to-end lifecycle needs of the customer, Key Benefits • Offers easily implemented, flexible • Offers enhanced customer profile and workflows and customer-centric controls, data capabilities, • Provides increased targeted • Supports the best GUI (also used merchandising opportunities through for reservations) for better ancillary services via all check-in productivity, team member efficiency, channels, faster adoption, reduced training costs • Offers a cost-effective group booking and increased targeted merchandising tool to maximize revenue, opportunities, resulting in more revenue, • Provides multiple check-in channels, • Complies with government security and including kiosk, Web and mobile, so industry mandates, customers can be processed away from • Provides an integrated weight and the airport and check-in counter, balance application ensuring efficient reducing airport-related staff and flight loading and safety, equipment costs,

• Provides accurate departure data to • Creates a unique, economical update internal and external systems, relationship with the customer, • Supports all major airline alliances. increasing loyalty and lifetime value.

287,590,773

revenue passengers boarded in 2009 through our departure control solution.

7 Advanced, Configurable Capabilities

Pricing And Shopping Inventory Ticketing Reaccommodation Loyalty

Pricing And Shopping Inventory What’s an airline without pricing and Wouldn’t you want an inventory solution shopping? When you need to be able to that meets the needs of real-time revenue generate the right product at the right time, management practices? We have a com- our solution delivers a highly configurable prehensive solution that leverages our set of direct-distribution shopping and leading revenue management capabilities pricing capabilities. to protect and grow revenue.

Key Benefits Key Benefits • Increases bookings through creative, • Enables both extensive point-of-sale advanced low-fare search capabilities, control and business-rule capabilities, • Communicates the value of products and • Offers flawless, real-time exchange of increases revenue, inventory data and optimal controls, • Increases brand awareness, • Provides multiple nesting structure • Improves website conversion rates and capabilities, customer loyalty, • Supports latest O&D revenue • Increases yield on a per-ticket basis, management techniques including bid price curve, advanced fare qualification • Enables direct fare loading for timely and interline proration, and cost-efficient distribution through all channels. • Offers a high-performance database that sources availability for all shopping transactions.

8 www.sabreairlinesolutions.com/sabresonic Ticketing Reaccommodation Select with confidence our best-in-class For passengers waiting in an airport, time ticketing solution that meets your business seems to stand still. And when you’re demands and delivers accurate and secure struggling to get back on track, time flies! transactions. Over 150 airlines around the But with our automated reaccommodation globe are partnering with us to provide solution, you’ll be able to promptly take access to a full suite of electronic ticketing control of those disruptions and get each solutions. passenger back on track and on his way again. You can even use customer value Key Benefits settings driven by business rules to help • Replaces paper-based voucher you make the right decisions. processes with automated electronic documents, or EMDs (electronic Key Benefits miscellaneous documents), • Helps you make timely decisions with increasing team member efficiency, the use of impact analysis results, improving customer responsiveness and • Offers scheduling improvements eliminating paper-related costs, through impact analysis, • Delivers a robust exchange and refunds • Improves efficiency with automated processing solution backed by the power rebooking of passengers, of CAT31, CAT33 including automated capabilities for irregular operations • Reduces call volumes for reservations, and Web services enablement, • Results in fewer disrupted or stranded • Supports revenue-generating interline passengers for ticket and gate agents to partnerships through a fully functional handle, electronic ticketing hub, • Reduces overnight hotel costs,

• Provides comprehensive reporting and • Decreases compensation costs resulting reconciliation tools allowing airlines to from unsatisfactory actions. efficiently track, monitor and account for all sales activities, • Enables multiple forms of local and international payment options including credit cards, PayPal, Bill Me Later, e-Bank, etc.

9 Loyalty With our corporate, agency and frequent Key Benefits flyer loyalty solutions, you’ll have the tools • Manages information about your loyalty to build those customer relationships, no program members, matter whether your customers are flying for business or pleasure. And the size of • Facilitates administration of your your airline doesn’t matter either, because partnerships (both airline and non-airline we have solutions that range from basic partners), (and easy to access) to sophisticated and • Assists in the creation of loyalty customizable. promotions to influence member behavior, • Provides a well-integrated process with reservations and other related solutions, • Helps identify your most loyal and valuable customers to concentrate on your high-return revenue opportunities, • Provides the facility to reach out to new customers and make them loyal customers to your airline, • Assists in selling your loyalty currency to your partners.

“SabreSonic CSS delivers new business capabilities and flexible technology that Aeroméxico requires to better understand our customers and provide the best possible travel experience.”“ ” — Andres Conesa Chief Executive Officer, Aeroméxico

10 www.sabreairlinesolutions.com/sabresonic Our Infrastructure Is Tested, Mature And In Production

Task-Oriented User Experience

Third-Party Applications

In-House Applications

With the Sabre ASx Airline Services Exchange, you will get real-time transactions, a natural-language rules engine, local or regional deployment and real customer value. With Our Service You Get: • Real-time transactions • Natural-language rules engine • Local or regional Technology deployment Your technology shouldn’t be a constraint. Data Distribution • Real customer value With our service-oriented architecture and • Our platform enables you to distribute ® sm Sabre ASx Airline Services Exchange data throughout your organization. With platform, you have the flexibility to adapt our natural-language rules engine, you your business to meet changing requirements can create business rules to help you and more efficiently incorporate new use data in the same manner regardless technology. of how your customers interact with you.

Consistent Innovation Data Availability • We provide your airline with • Data needs to be available throughout powerful applications, Software as your airline so you can action it a Service delivery and high-performance consistently. With SabreSonic CSS, environments. All this gives you the real-time customer data is available most robust, integrated platform at all points of sale and service. available.

Customer Solutions • Our SabreSonic CSS solution also gives you the industry’s leading customer experience solutions, including the simplest and most intuitive graphical user interfaces. And if you need it, leverage our developer toolkit to build your own GUIs for your unique needs.

11 A Focus On The Customer

By focusing on your customers at each point of sale and service, the SabreSonic CSS solution enables you to have a deeper understanding of their preferences, habits and previous experience with your airline. With this information available at every touchpoint, you can better differentiate your service, make targeted offers and better serve your most important customers. Give your employees Provide self-service easy-to-use access to online for a more customer information for a efficient airport experience. consistent customer experience.

Provide self-service at the airport to enhance the airport experience. Enable your product merchandising strategy through your direct channel.

Reaccommodate your customers and notify them of flight changes via their mobile devices. Customer Acquisition And Retention • Customer profiles • Offer management • Customer loyalty

Revenue Recognition Shopping And Pricing • Data analytics • Shopping and pricing • Reporting • Merchandising • Loyalty accrual • Ancillaries

Reservations, Inventory Check-In And Airport And Ticketing • Self-service check-in • Electronic ticketing • Mobile trip • Traveler notification management • Group booking • Flight tracking • Payment and fraud management

The Power Of E-Commerce Our integrated e-commerce capabilities Key Benefits will help revolutionize your online • Increases fare uptake by over 5 business and empower your customers. percent through branded fares, This fully functional solution with a • Increases online conversion rates complete set of capabilities delivers revenue by more than 3 percent to drive added growth, cost reduction and customer revenue and customer loyalty, loyalty. From customer acquisition to revenue recognition, we offer a platform • Improves promotional sales and upon which you can execute a comprehensive reduces revenue dilution with targeted strategy that serves the end-to-end travel deal management, needs of the customer. • Generates incremental revenue with Part of our e-commerce solution is a best-in- multiple points of merchandizing class Internet booking engine that drives integration within the sales process, direct distribution. It combines the flexibility • Maximizes revenue opportunities of a custom solution with the stability and through expert e-commerce consulting, speed to market of a standard off-the-shelf • Increases cash flow through a unique product. and exclusive economic relationship with By applying customer-centric business rules your customers, to shopping and merchandising, airlines • Reduces costs through automated can increase online sales conversions and passenger compensation, revenue per order, positively impacting profitability. Airlines benefit from a • Reduces costs through fully integrated community investment model that lowers self-service group shopping, booking development costs, while the Software as and fulfillment. a Service model lowers overall hardware operating costs.

14 www.sabreairlinesolutions.com/sabresonic The Power Of Multi-Channel Merchandising

Through SabreSonic CSS, you can distribute Offer Customer Choice And Value your products and services across all • Enhanced brand value. With complete channels — unlike other solutions that only flexibility and control in the delivery of focus on the direct channel. A total-channel your merchandising offering, you can approach enables you to maximize revenue differentiate yourself from your opportunities. And our end-to-end solution competitors and align your brand integrates industry-recognized capabilities with a broader customer base. (such as ATPCO OC and EMD fulfillment) together with inventory controls, diverse • Traveler choice. With the ability to shopping and reporting analytics to create, efficiently merchandise more choice in sell, deliver and account for all products and the levels of products and services you services. offer, you can provide a unique value proposition to all customers, enabling Maximize Revenue Opportunity them to choose the products and services they value most. • Revenue and yield optimization. By including merchandising services Reach Customers Everywhere with SabreSonic CSS, you can remain competitive while creating an • Multi-channel consistency. With the opportunity to generate incremental merchandising tool offered through revenue through the sale of ancillary SabreSonic CSS, you can seamlessly products and services. merchandise and distribute your products and services across direct • Operational efficiency. Gain efficiencies and indirect channels, offline and across your operation with configurable online, while maintaining a consistent solutions that integrate with yours more customer experience and maximizing easily. Your products and services can the total incremental revenue opportunity. be designed and delivered quickly with multi-channel workflows maintained • True global reach. Complement your by the airline connected to a leading direct channel and connect your rules engine. merchandising strategy to the largest global travel marketplace with access to more than 55,000 agency locations, 3,000 corporations and 250,000 points of sale in 113 countries.

15 100

60 Availability %

120 75 45 30 20 84 0 Before using our solution Days Before Using our real-time solution Departure Demand for seats

As demand spikes, we return the most seats to inventory.

The Power Of Real-Time Revenue Integrity Revenue integrity means optimizing revenue The strengths of real-time revenue integrity while protecting your inventory from bad include: bookings. You can better utilize the seats • Real-time processing. Bookings are you’re flying without the increased processed within seconds after creation operating costs of adding more flights or or changes, finding and solving problems buying more aircraft. as fast as possible. Why is our solution different? Because real- • Flexibility and responsiveness. The time data takes your revenue integrity to a airline can quickly set up new processes whole new level. Our SabreSonic CSS and change the configuration of the solution receives bookings as soon as they existing processes, all through a simple- are created or changed and searches for to-use user interface. potential quality problems. Our solution then acts on those problems either by • Exceptional value. The solution will automatically challenging them or deliver outstanding value from the cancelling them, releasing the seats beginning and more value than any for re-sale to other passengers. other solution. Our solution finds more problems and opportunities than any other. It also finds the problems earlier and resolves them quicker, releasing the seats for re-sale while there’s demand.

16 www.sabreairlinesolutions.com/sabresonic

The Power Of Real-Time Revenue Optimization And Growth Our SabreSonic CSS solution unifies the Real-time revenue management gives you revenue management, inventory control optimal inventory control. You can immediately and pricing functions in a way that lets your update your fares in the marketplace without airline quickly respond to changing market the wait for either the nightly download or demands. It delivers dynamic interaction manual analyst intervention. That means and coordination of decisions in these your airline can react faster than ever before critical areas. That means you maximize to changes in your inventory. the value of each seat sold.

17 “We are encouraged by the strengthening revenue environment as we continue to develop additional revenue streams with Sabre, our new customer service and reservations “system. With some of our” biggest challenges behind us — including the closure of JFK Airport’s principal runway and the implementation of Sabre — we are optimistic about the rest of the year.”

— Ed Barnes Chief Financial Officer, JetBlue

Your Business Partner We offer the world’s broadest portfolio and And after delivery, we provide complete the industry’s largest Software as a Service 24/7 customer care. Our global customer platform, giving you more choices and the support facilities are available for you when greatest flexibility. More than 300 airlines you need them. We also provide self-help around the globe rely on us to help increase tools online through our one-of-a-kind revenues, decrease costs and customer portal. improve customer service. We offer your business much more than We believe the relationship begins, not just a software application. You can choose ends, when you select us as your partner. additional services that ensure you realize We have a unique delivery methodology the most value from your solutions, such as that is unmatched in the industry. With our consulting to help train your staff and align experience in large-scale system cutovers, your business with industry best practices. you can rest assured we will deliver your We perform regular health checks to ensure solutions on time and within budget with that your systems are optimally used. the least possible disruption to your operation. We will also help you measure the value Our unmatched expertise and value gives you receive from the system to validate you world-class delivery and customer care your return on investment. to create faster ROI and lower total cost of ownership.

18 www.sabreairlinesolutions.com/sabresonic Join The Largest Airline Community

Sabre® Community Portal Hub

Airline Executive Advisory Board

Conferences

Product Planning And Usability Studies Sabre® Community Portal

Implementation Your airline Feedback And Training

380+ Airlines Collaborating Customer Councils

Customer Care

® Sabre Airline University

www.SabreAirlineSolutions.com Ascend Magazine

Our community is the voice of the customer driving collaboration, knowledge and shared insight. Multiple online and offline channels provide interaction at all levels for 380+ airline industry companies.

A Solution Like No Other It’s not just our solutions that make us When you are ready to extend your exceptional. Our community is the industry’s passenger service system into a true largest offering both online and offline airline customer sales and service solution, opportunities to interact with our experts SabreSonic CSS is the only choice. With as well as industry peers. Through our new technology, real-time operational data community, you can learn from the experience and a true business partner invested in your of other airlines and collaborate to set the success, you’ll have a solution that gives agenda for future solution enhancements. you the freedom to operate your business The community provides you with a voice the way you need. and enables a spirit of partnership that Contact your account director or regional drives collaboration, knowledge and shared solution partner to learn more about the insight. Our community provides oppor- industry’s only customer sales and service tunities for engagement at every level of solution. the organization from front-line analyst to C-level executive.

About Sabre Airline Solutions As a complete business partner, we can • Industry leader in all major travel offer you the right solution no matter your channels — we can create global reach airline’s size, complexity, region or busness and partnering opportunities better than model. any other company, Airlines, airports and aviation organizations • Innovative, industry-leading solutions partner with us to create a more successful — our community is the largest; we business. Sometimes we help enhance collaborate to innovate, know the how they sell travel or build new revenue industry and bring those insights to you, streams. Other times, we help them stream- • 1,400 professionals dedicated to the air line operations into an integrated, well-oiled line business — we are close to our machine. Whatever your vision of success, customers in how we deliver and we can help you with solutions for the key support, offering expertise when you business challenges you face daily. need it. Sabre Airline Solutions is a part of Sabre Holdings ®, the world leader in the travel marketplace. This combined power brings several advantages to serve you better:

20 www.sabreairlinesolutions.com/sabresonic How Our Portfolio Works For You

It helps you better, market, sell, serve and operate from planning to execution. M S S O Market Sell Serve Operate Offer the best schedule, Sell, upsell and Enhance the Manage daily price and service to cross-sell more customer experience operations to generate the through all of your throughout the efficiently fly most revenue preferred channels travel lifecycle your schedule

It helps you increase airline revenue, decrease costs and enhance the customer experience.

personalized communication

Relevant Offers Revenue Flexible Network E-Commerce Schedules

On-Time Arrival Maintenance Reservations

what your how we enable customer wants your airline Departure Flight Self-Service Choice Control

Convenient Hassle-Free Airport Travel Shopping & Cargo Positive Booking Customer Crew Experience

customer & market intelligence

21 Compelling Reasons To Choose Sabre Airline Solutions As Your Business Partner

A trusting relationship — developed through our deep Complete Solutions understanding of customer needs and the airline indus- Partner try, our continual investment, innovation and financial strength — providing you with freedom and assurance to transform your business.

The Broadest End-to-end, cohesive software solutions that span your entire organization, including commercial planning, Portfolio customer sales and service, and enterprise operations.

High-performance Software as a Service — and robust Future-Ready capabilities — power your airline with flexibility, reliabil- Technology ity, scalability and seamless integration today, tomorrow and well into the future.

Unmatched Airline Our experts around the world — with a passion for the industry — help you identify problem areas and determine Expertise the best solutions to generate optimum results.

Collaborate and innovate with more than 380 airline The Largest Airline and airport customers — of all sizes and business Community models — to leverage unmatched wealth of knowledge for your business.

Client services professionals take a holistic view of World-Class Delivery your airline to deliver solutions on time and in budget And Customer Care while providing around-the-clock, award-winning, global customer care 365 days a year.

Value from fast solution adoption and unrivaled Improve Total Cost capabilities helps dramatically lower your costs, Of Ownership grow your revenue and enhance your customers’ experience. Visit our Web site at Please contact our nearest Europe, Middle East, Africa www.sabreairlinesolutions.com regional office for more Tel: +44 208 538 8539 information: E-mail: [email protected] Worldwide Headquarters Sabre Airline Solutions Asia / Pacific The Americas 3150 Sabre Drive Tel: +65 6215 9500 Tel: +1 682 605 6750 Southlake, Texas 76092 USA E-mail: [email protected] E-mail: [email protected]

Follow us on Twitter at twitter.com/SabreAS Join us on Facebook at sabreairlinesolutions.com/fb Sabre Airline Solutions, the Sabre Airline Solutions logo, SabreSonic and Sabre Holdings are trademarks and/or service marks of an affiliate of Sabre Holdings Corp. All other trademarks, service marks and trade names are the property of their respective owners.