GENGHIS: RISE OF THE MONGOL KHANS

Content

INTRODUCTION Nomad Exhibitions - 6 Partners - 8 Genghis at a glance: exhibition factsheet - 9

EXHIBITION CONTENT Exhibition overview - 12 Collection - 14 Interpretive structure - 18 Exhibition themes - 22

EXHIBITION EXPERIENCE An immersive experience - 38 Modular design - 39 Audio visual film - 40 Illustrative murals - 43 Interactives - 47

PROPOSED SERVICE A turnkey service - 48 A tailored offer - 49 Developing the brand - 50 Retail and merchandising - 51 Logistics - 52 Programming - 53

Further information - 54 GENGHIS: RISE OF THE MONGOL KHANS

Nomad Exhibitions

Original International Touring Exhibitions Creating high profile visitor experiences

Nomad Exhibitions are innovative creators of Exceptional partnerships: Our exhibitions represent Powerful storytelling: Our in-house interpretation international museum quality touring exhibitions. exceptional opportunities for collaboration with world expertise ensures that every Nomad exhibition is We bring to life original collections from Europe and class museums and cultural institutions: to welcome founded upon powerful storytelling which is engaging, Asia with powerful storytelling and immersive design, their collections, benefit from strong production inspiring and accessible to all. We work closely with creating unique visitor experiences which engage resources and host innovative temporary exhibitions our partners to understand their visitors and develop and inspire. that offer the quality and finish of permanent displays. content which is tailored to suit the specific profiles of host audiences. Powerful collections with inspiring stories Curatorial excellence: We establish close cooperation with specialist academics and curators Innovation in technology: We channel the expertise Nomad offers a unique portfolio of high quality to achieve the very best standards of curatorship and of our valued media and technology partners to touring exhibitions combining curatorial excellence, content development and provide complete curatorial deliver state of the art installations and interactivity. state of the art design and seamless turnkey production. support for each exhibition host. A tailored service: We provide a service which is Our exhibitions are designed to facilitate exceptional State of the art design: Our in-house design studio tailored to the host’s requirements, offering collection international collaborations between cultural institutions offers the finest exhibition design services to create and interpretation or turnkey solutions. Our exhibitions on major exhibition projects, providing museum effective displays and provide high quality access to are tailored to suit hosting galleries and are designed professionals with a tailored exhibition hosting content and collections. Collaborating with curatorial to be adapted to diverse gallery configurations. experience. experts, our studio creates immersive exhibition We work closely with host venues to achieve a hire experiences which inspire a sense of surprise, period which works for their programme and Creating encounters with spectacular world cultures, discovery and delight and encourage visitors to exhibitions strategy. ancient civilisations, history, archaeology, art, interpret collections in new and meaningful ways. architecture and natural history collections, our exhibitions offer worldwide audiences outstanding and memorable visitor experiences.

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Partners Genghis at a glance: exhibition factsheet

At Nomad Exhibitions we aspire to the very best Curatorial partners: standards of curatorship and see the successful Museum, China collaboration with museums and content development Collection: teams as central to the successful outcome of the Approximately 200 original artefacts from China, exhibition. including an exceptional number of national treasures Available: It is through the association with specialist historians From 2018 to 2021 for a 3 to 5 month hire and curators, and the museum collections themselves, (other periods can be discussed) that the displays will be brought to life. The high Size: quality visitor experience in our exhibitions is founded The exhibition is designed to be tailored to suit on substantial and thorough content development. hosting galleries. The core concept is designed to sit within a 600–1000 sqm space – other configurations Inner Mongolia Museum are our partners for the can be provided as required. exhibition GENGHIS: RISE OF THE MONGOL KHANS. Founded in 1957, Inner Mongolia Museum Tour history: is located at the centre of Hohot, capital city of the Premiere at the Nationaal Militair Museum Inner Mongolian Autonomous Region, . of the Netherlands, 2017 It houses a collection of approximately 100,000 Service: objects, including a large collection of artefacts Tailored service with objects and interpretation dating from the era. or turnkey package.

www.nmgbwy.com

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Genghis (1162–1227) Genghis and Great Khan Exhibition overview his descendants (1206–1227)

An epic tale of extraordinary determination and military might. Sons of A quest for world domination. A period of unprecedented social, cultural and religious transformation. This is the story of one of the Chagadei (c.1184–1242) largest continuous land empires ever known to man and the powerful (1192–1232) Mongol Khans that shaped it – as it has never been told before.

Great Khan (1229–1241) This blockbuster exhibition is the most comprehensive introduction to (c.1182–1227) Ogodei Genghis Khan and the Mongol empire ever presented internationally. (c.1186–1241) Grandsons of Genghis Khan Reaching beyond the often-told tales of the life of Genghis Khan, the Alghu (Great grandson, exhibition expands the story of the to reveal a remarkable died 1265) history which spans from the ancient nomadic origins of the Mongol Guyuk tribe to beyond the fall of the in 1368. (c.1206–1248)

Great Khan Through a fascinating collection of treasures from museums across (1246–1248) Batu Inner Mongolia, the exhibition travels through the extraordinary (c.1207–1255) achievements and legacy of the Great Mongol Khans, exploring how (died 1267) Genghis and his successors united the warring tribes of the steppes and went on to control a vast empire which, at its height, stretched Arigh Boke from the Pacific Ocean to central Europe. (died 1264) Mongke (c.1209–1259)

Great Khan Kublai (1260–1294) (1215–1294) Hulegu (1218–1265)

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Collection Silver imperial decree plates (paiza) with GENGHIS: RISE OF THE MONGOL KHANS presents Phags-pa script inscription some of the finest artefacts telling the story of Genghis 1260–1368 (Yuan dynasty) Khan and the great Mongol Empire. A very unique A decree pass, also known as paiza, was a collection of original objects from Inner Mongolia gold, silver, wooden or copper tablet which allowed right of safe passage through the has been curated for the exhibition. It includes an Mongol Empire and gave the owner exceptional number of national treasures, and an permission to use postal stations by imperial unprecedented number of artefacts dating from decree. The inscription reads ‘Via power from the Heavens, the name of the emperor Genghis’ time. With treasures encompassing exhibits is holy and not to be violated, anyone not dating from the all the way to artefacts respecting or obeying the emperor will be found guilty and executed.’ from the Yuan times, the exhibition offers a very unique exploration of the story of Genghis Khan, Golden saddle with design of a resting deer his descendants, and their legacy. bordered by fish and decorated with peony flowers, bamboo lines, beaded lines and floral patterns The wide-ranging collection includes household Gugu crown (woman’s headdress) 1260–1368 (Yuan dynasty) 1260–1368 (Yuan dynasty) objects, items of traditional Mongol costume and adornment and eclectic religious artefacts from various The elite would have shown off elaborate The gugu crown was a signature headdress horse decorations as they travelled throughout wornby married women of the Mongol regions of the vast empire. Examples of Mongol the empire on horseback, displaying their nobility. It ismade from a bamboo framework armour, weaponry and equestrian equipment provide status and wealth to all they met. This golden with a surfacecovering and is lavishly saddle is a rare piece of art from the Yuan a vivid glimpse into the sophisticated action of the decorated with silk and stone beads. The top dynasty. It is made from gold which has been of the crown may have been decorated with Mongol cavalry. Personal items once belonging to hammered from the inside to create a raised feathers. Gugu headdresses were fragile the Mongol ruling family, from the brand of Genghis pattern. The design and patterns are typical and only a small number survive today. of Mongol style during Yuan rule. Khan and the seal of a Mongol princess to a golden cup once used at palace banquets, exude an intimate sense of connection to the Great Khans themselves. Many of the objects featured have never before been exhibited outside of Asia and will be displayed together for the first time. 14 15 GENGHIS: RISE OF THE MONGOL KHANS GENGHIS: RISE OF THE MONGOL KHANS

“Inner Mongolia Museum holds a very large collection of artefacts that encompass the entire period of the Mongol empire, from the nomadic ancestors of Genghis Khan to the fall of the Yuan dynasty. With this exhibition, we want to offer visitors the opportunity to see some of the rarest treasures of our collections, including some recently excavated objects that have never been exhibited, and share with them the latest research Coffin stone with Islamic script developed in regards to Genghis and his successors.” 1260–1368 (Yuan dynasty)

Inner Mongolia Museum curator This carved coffin stone was excavated in Ningcheng county, Inner Mongolia. It was originally placed on top of an Islamic tomb. The coffin stone is made from sandstone which is carved with the words of a prayer and the age of the deceased. On one end of the coffin stone are the words ‘Muhammad is the oracle of Allah’. The other end reads ‘No other god, but only Allah’.

Copper seal of Du Tong 1115–1234 (Jin dynasty)

The text on this seal reads ‘Seal of Du Tong’. ‘Du Tong’ was the name of a Jin military official. The Jin History Army Annals, written during the Yuan dynasty (1260–1368) reveal Golden chalice the high status of the seal’s owner, noting that 1260–1368 (Yuan dynasty) ‘above the battalion commander is the commander-in-chief, above the commander-in -chief is Wan Hu, above Wan Hu is Du Tong’.

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Interpretive structure

Primary Sources The Secret History of the Mongols Jami’ al–tavarikh (A Compendium of Chronicles) Mongolia Persia The story of Genghis and the rise of the Mongol The only surviving contemporary account of the life The work of Rashid al-Din, chief minister of the Khans traversed the boundaries of nations and of Genghis Khan and early Mongol empire written by Mongol-ruled Il-khanate of Persia for 20 years. continents and is told in many languages. This the Mongols themselves. Written following the great He was commissioned by the Mongol ruler exhibition brings the history of the Mongols to life Genghis Khan’s death and during the transition of Il-khan (r. 1295–1304) to write this history of the with eyewitness accounts from the far-reaching power to his sons, scholars believe that the material Mongols. corners of the empire. By piecing together multiple was selected by Genghis’s son, Ögödei, and penned perspectives the exhibition will present the history by a member of Genghis’s clan. The Yuan-Shih of the Mongol empire in the most comprehensive China and representative manner possible. Extracts from The Travels of The first official dynastic history of the Yuan dynasty the following primary sources will be displayed Europe commissioned by the Ming government. throughout the exhibition: The thirteenth century account of Marco Polo, a Venetian merchant, which tells of his twenty years These four works will be the key sources utilised. of travel throughout the Mongol empire in the service Extracts from further contemporary sources written of . by both conquered and unconquered peoples will also be featured.

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Introduction Theme 1 Theme 2 Theme 4 - The empire divides 1260-1264 Nomadic Roots Temujin 1162–1206 Genghis 1206–1227 Theme 5 - Kublai Khan and the Yuan dynasty 1260-1368 An immersive environment will introduce visitors to This theme will trace the evolution of a young boy, Murderous monster or visionary genius? Close Theme 3 - Storm from the East 1227-1260 twelfth-century nomadic life on the central Asian Temujin, from vulnerable and impoverished child consideration of the legendary rule of Genghis steppes and the origins of the Mongol people. to Genghis Khan, unifier of the feuding tribes of Khan 1206–1227 will allow visitors to decide. Theme 6 - Decline and legacy the steppes and founder of the Mongol empire.

Theme 3 Theme 4 Theme 5 Storm from the East 1227–1260 The empire divides 1260–1264 Kublai Khan and the Yuan dynasty 1260–1368 Epilogue - Remembering Genghis Khan At the time of Genghis’s death in 1227, the Mongol Visitors are invited to explore the explosive period This theme offers a glimpse of the glorious height Empire was already twice the size of the Roman between the rules of two well-known historical of the Mongol empire under Kublai Khan: the Yuan Empire; for Genghis’s descendants, who were figures, Genghis and Kublai Khan, through the dynasty. Culture thrived, society prospered and two EXIT seeking to conquer the world, this was just compelling stories of six incredible individuals. booming capital cities with a decidedly Chinese Theme 2 - Genghis 1206–1227 the beginning. character were established.

ENTRANCE Theme 6 Epilogue Decline and legacy Remembering Genghis Khan Theme 1 - Temujin 1162–1206 Introduction - Nomadic Roots Visitors will learn that the story of the Mongol empire Shortly after Genghis’s death and secret burial in did not end in 1368 when the Ming dynasty succeeded 1227, eight travelling white tents became a symbolic the Yuan. A consideration of the dissolution of the site for remembering the Great Khan. They held empire, the endurance of Mongol traditions and the Genghis’s prized possessions, including his saddle legacy of Genghis Khan and his empire will serve and bow. These objects came to be seen as sacred as an epilogue to the great Mongol epic. relics of Genghis Khan.

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EXHIBITION THEMES: INTRODUCTION

Nomadic Roots

For 162 years there was a people who struck fear into the hearts of populations around the world. From East Asia to Eastern Europe people spoke of a great bloodthirsty and barbaric horde. It was said that they would not stop until they had conquered the world.

The Mongol Empire ruled most of Eurasia throughout the 13th and 14th centuries. From humble beginnings as a collection of squabbling tribes on the steppes of Inner Asia, they rose to become rulers of the largest continuous land empire ever known to mankind.

The mysterious figure at the heart of this storm came to be known as Genghis Khan. How did he and his descendants forge this empire from nothing? Were the Mongols just murderous savages, as the rumours suggested, or was there more to the story?

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EXHIBITION THEMES: THEME 1

Temujin 1162-1206

Our story begins in one of the most challenging environments on Earth: the steppes of Inner Asia. It is the 12th century. A small and powerless nomadic tribal group, now known as the Mongols, travel from place to place as the seasons pass, caring for their herds, hunting for food, fighting for survival.

It is thought that the Mongols were originally people of the forest who gradually moved westward and southward to live a nomadic herding life in the grasslands of eastern Mongolia during the 10th century.

More than 850 years ago, around the year 1162, a baby was born into the Borjigid clan of the Mongol tribe. The child was clutching a clot of blood the size of a knucklebone in his tiny fist. His family wondered – was this blood clot a terrible omen? Or a prophecy of an extraordinary future? His parents named him Temujin; he was to become Genghis Khan.

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EXHIBITION THEMES: THEME 2

Genghis 1206-1227

Following his ascension to Great Khan in 1206, Genghis embarked upon a series of campaigns which expanded the Mongol Empire from China to the Caspian Sea. The conflicts left millions dead and instilled terror across Europe and Asia as rumour spread of the ferocious Mongol army. These actions have led many to remember Genghis and the Mongols as savage and destructive barbarians.

However, during his rule Genghis also exhibited impressive vision and strategic brilliance. He enabled ground-breaking developments in military equipment, strategies and tactics. He endorsed tolerant religious and social policies, established a legal code and sparked a new era of exchange and interconnection between East Asia and Europe.

Today, Genghis Khan is one of the best-known figures in world history. But do we really know who Genghis Khan was? Villain or visionary? Murderous monster of military genius? Oppressive tyrant or progressive politician? Peaceful founding father or destroyer of nations?

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EXHIBITION THEMES: THEME 3

Storm from the East 1227-1260

At the time of Genghis’s death in 1227, the Mongol Empire was already twice the size of the Roman Empire; for Genghis’s descendants, who were seeking to conquer the world, this was just the beginning. In the period 1227–1260, the Mongols ventured far beyond the boundaries of their ancestral homeland.

The Mongol forces erupted into Russia and Eastern Europe. The mobility, discipline and tactics of the Mongols overwhelmed the noble knights of Europe. An unexpected incident caused the Mongol army to turn back and return to their homeland – a lucky escape for Western Europe. The Mongols also thundered into the Middle East where they suffered a major but little-known defeat.

Back in the Mongol homeland, the Great Khan established the first permanent Mongol capital, the legendary city of – a major step of change for a nomadic empire.

In China, the Jin Empire finally surrendered to the Mongols and the conquest of the Song dynasty began, marking the beginning of a total conquest of China.

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EXHIBITION THEMES: THEME 4

The empire divides 1260-1264

The death of Mongke Khan in 1259 marked a major turning point for the Mongol Empire.

Mongke had not chosen who would succeed him as Great Khan before he died. Two of his brothers, Kublai and Arigh Boke, wanted the position for themselves. In 1260, both Kublai and Arigh Boke announced themselves as the new Great Khan of the Mongol Empire. Chaos followed. A four-year civil war raged between the two brothers.

The Mongol Empire split into four separate regions, known as ‘khanates’: the , the Chagadei Khanate, the and the Empire of the Great Khan. Each khanate was ruled by a different member of Genghis’s family. The four khanates had different cultures, religions, languages, ways of life and values. They stopped working together as a united Mongol Empire, and started following their own ambitions. They took different sides in the civil war, dividing the empire into two opposing sides.

The Mongol Empire would not be united again. Genghis’s dream of a glorious world empire would never come true.

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EXHIBITION THEMES: THEME 5

Kublai Khan and the Yuan dynasty 1260-1368

With Arigh Boke defeated, Kublai officially became Great Khan. Over the next decade he rose to become emperor of a reunified China, and one of the most powerful men ever to live. He gave the Empire of the Great Khan a new title: the Yuan dynasty, meaning ‘the origin’.

Kublai’s rule was a time of relative stability and prosperity. The people of the Yuan dynasty benefitted from the political unity of China and increased trade and contact with other parts of the world. Kublai developed an effective system of governance, built extraordinary cities and commissioned major public works. Culture flourished; literature boomed, art thrived and theatre was revived. By 1294, one fifth of the world’s land had been brought under Mongol control.

But trouble was brewing. Kublai experienced embarrassing defeats and failures on the battlefield and the dynasty’s finances spiraled out of control. Throughout his reign he struggled with conflict and competition between his relatives in the Golden Horde, Ilkhanate and Chagadei Khanate. Following Kublai’s death, the empire slowly collapsed.

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EXHIBITION THEMES: THEME 6

Decline and legacy

At the time of Genghis Khan’s birth in 1162, the Mongol tribe was deeply divided. Life on the steppes was insecure and dangerous; Mongol clan fought against Mongol clan. In the end, the same failure to unite and work together was the Mongols’ ultimate downfall.

Over the course of the 14th century the Mongol Empire crumbled. Conflict and violence among the four khanates left the empire weak and unable to cope with the demands of governance and administration.

The Ilkhanate was the first to collapse in 1335. The Yuan dynasty followed shortly afterwards, falling from power in 1368. Traces of Mongol power endured in the Golden Horde and Chagadei Khanate until the 16th century.

But the Mongol story did not end there. From Mongolia to Lithuania, India to the Netherlands, the legacy of the Mongols rode on for many centuries and spread throughout the world.

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EXHIBITION THEMES: EPILOGUE

Remembering Genghis Khan

Shortly after Genghis’s death and secret burial in 1227, eight travelling white tents became a symbolic site for remembering the Great Khan. They held Genghis’s prized possessions, including his saddle and bow. These objects came to be seen as sacred relics of Genghis Khan. Rituals and ceremonies were performed at the site, which came to be known as Genghis’s ordos, meaning ‘many palaces’.

The white tents found a permanent home in Inner Mongolia in the 17th century. The region became known as Ordos. Legend has it Genghis once stopped in the area, proclaimed it the most beautiful place he had ever seen and decided that he wished to be laid to rest there.

In 1956 the Genghis Khan Mausoleum was built in Ordos to house the relics and ceremonies of the white tents. Today, many thousands of people visit the Mausoleum every year. Songs, rituals, ceremonies and sacrifices are made to Genghis Khan in the hope that he will offer guidance and protection. In the 13th century, 500 families were chosen as guardians of the white tents. Today their descendants continue to guard the Mausoleum. They are known as the Darkhats - Mongolian for ‘the one’s shouldering responsibility’. 37 GENGHIS: RISE OF THE MONGOL KHANS GENGHIS: RISE OF THE MONGOL KHANS

An immersive experience Modular design

The exhibition has been designed to allow visitors to The exhibition is created from a fully modular and embark on an emotive and sensory journey through adaptable display system that allows for flexible the world of the Mongol Khans. Large scale reconfiguration into host venue spaces. The display photography, illustrations and dynamic colourful approach also allows for rapid installation and graphics create a cinematic atmosphere that de-installation with a minimum of disruptive works. transports visitors back in time to the world of the Conservation grade display cases are integrated into Mongol Steppe and into the great battles and cities the system and include fully dimmable LED lighting of the Mongol Empire. The graphic scenography capabilities. Large scale graphic walls are created and interpretation is supported by a soundscape through use of fire retardant printed fabric banners of atmospheric sound effects and music that evolves which can also be fully back-lit if required. along the visitor route, reinforcing the interpretive message. Aroma effects included in the Epilogue section also contribute the the multi-sensory experience.

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Audio visual film

A fascinating film, featuring 2.5D animation, at the heart of the exhibition explores the character and personality of Genghis Khan.

It is a wonder that we still remember Genghis Khan at all. No image was created of him during his lifetime, meaning that we have no idea what the man actually looked like. We have no personal records written by the man himself. His death and burial were a matter of deep secrecy, so nobody knows where, or indeed if, he was buried.

And yet his story lives on. Many of Genghis’s contemporaries and descendants recorded stories, memories, opinions and ideas about him. From official histories to personal letters, diary entries to administrative records – historians have unearthed an astonishing quantity of evidence about the mysterious Khan in the centuries since his death in 1227. These voices from around the world echo across the past 800 years, enabling us to piece together a fascinating and personal portrait of one of history’s most iconic conquerors.

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Illustrative murals

Bringing the Mongol story to life

The exhibition features specially-commissioned original graphic novel artwork by renowned Scottish illustrator David Mackenzie. For the display at the National Military Museum of the Netherlands, the curatorial team selected key scenes from the history of the Mongol Empire. They worked in close collaboration with Mackenzie in order to create detailed, historically-accurate murals – from the Inner Asian steppes where Genghis Khan grew up to the Mongols at war against European knights, Marco Polo entering the fabled city of to the famous naval battle between the Mongol and Japanese armies.

These dynamic, large-scale murals are displayed throughout the exhibition. Objects from the collection are illustrated throughout the mural scenes, vividly placing the collection in the context of the Mongol story.

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Illustrative murals

The Secret History of the Mongols

The Secret History of the Mongols is the only surviving account of the life of Genghis Khan and the early Mongol Empire written by the Mongols themselves. Forgotten for centuries, it was only rediscovered and translated over the 19th–20th centuries. Nobody knows exactly who wrote it or when it was written. It is thought that it was probably written shortly after Genghis’s death, and that the writer belonged to the Great Khan’s clan.

The Secret History tells the story of the Mongols from their legendary origins, through Genghis’s childhood and rise to power, to the later years of the rule of Genghis’s son, Ogodei. It is written in a poetic, mythical style and contains both accounts of real historical events and symbolic stories and legends.

The story of Genghis’s childhood, as it is told in the Secret History, is told through a series of 15 illustrations displayed in a comic book style. Encountering this extraordinary 800-year-old story in a modern and visual format, visitors gain a personal insight into the early life of the legendary Genghis Khan. 44 GENGHIS: RISE OF THE MONGOL KHANS

Interactives

The exhibition features a variety of interactives which have been carefully designed to provide the visitor with more detailed information in enjoyable and accessible formats. Our approach to interactivity embraces a diversity between low and high tech solutions, providing access at a range of learning levels. The suite of interactive elements includes the following, allowing visitors to:

• Try out a reconstruction Mongol composite bow and arrow, in a digital steppe landscape. • Make themselves at home inside a real Inner Mongolian yurt. • Join other visitors on a large format digital touch table and get to grips with military movements, key characters and major campaigns as the Mongol Empire expanded. • Play a character based quiz - House of Khans - which invites users to get to know the Mongol family. • Dress up as a Mongol in beautiful traditional clothes from Inner Mongolia and take a selfie in front of the Great Wall of China.

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A turnkey service A tailored offer

For the hire of GENGHIS: RISE OF THE MONGOL A complete service in the development, production • Display systems including museum grade Nomad Exhibitions understands the importance of Showcasing your own collections KHANS we propose to work in close cooperation and installation of the exhibition is proposed, with showcases and integrated lighting as required. flexibility for international touring exhibition hosts. If the host venue has collections that are compatible with the host museum team, adapting the project the possibility for the host to select the level of • Design and production of all interpretation We strive to create a tailored experience where possible. with the exhibition content and narrative, these to the institution’s configuration, exhibitions strategy service required and fully tailor the experience graphics. This is achieved through the following processes. objects can be integrated into the exhibition. The and specific target audiences. for the presentation in their galleries. • Interactive and audio visual presentations. Nomad designers and curators will work with the host Adapting the layout venue to ensure this links together seamlessly. Services available for the hosting of the exhibition: Beyond these services it is possible to further enhance The design concept is based on a modular framework the experience with optional marketing, outreach, so that the layout of the exhibition can be adapted to Educational resources • Object loan facilitation and export coordination publication and technology support. suit the venue configuration. As part of the design Nomad Exhibitions can work with the host venue for 200 original exhibits from Inner Mongolia process, Nomad Exhibitions will undertake a planning to create bespoke educational packages to suit the Museum. exercise for each venue and the layout will be tailored objectives and curriculum requirements of the host • 600 to 1000 sqm exhibition displays. to suit entrances, exits, fire exits and lift access. country. The exhibition themes provide a wealth of • Curatorial support: research, collaborative educational opportunities covering aspects of history, interpretation and content development. Tailoring the service society, economics and trade, religion, culture, • Object loan organisation, including the visit to Host venues are able to choose a completely turnkey the arts and design. the host venue of a team of curators from Inner package or to tailor the service to specific require- Mongolia and art handling specialists during ments, with the possibility to select the approach that installation to supervise the unpacking of objects best suits their strategies. from crates and the placement of objects and supports in cases. • Full tailored exhibition design and production. • Management of all transport and installation logistics.

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Developing the brand Retail and merchandising

Nomad Exhibitions have developed a strong and Nomad Exhibitions can work with the host venue evocative visual brand identity that can be adapted to develop a comprehensive range of merchandise for use in advertising, publications and retail available for purchase by visitors in this area including products. The brand can be circulated and recognised high quality publications, DVDs, clothing, reproduction at a venue location in advance of the exhibitions artefacts, as well as smaller merchandising items. arrival through usage in banners, posters and the All of the merchandise can be produced specifically museum’s website. Adaptations can be discussed. for the exhibition and can be branded with the exhibition identity.

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Logistics Programming

Nomad Exhibitions, primarily in partnership with For the delivery of the exhibition a detailed project Crown Fine Art, provides a complete support service masterplan is proposed. This masterplan defines for the assembly and dis-assembly of the exhibitions the stages of development for each element of the including object handling, crating and transportation project and details responsibilities and timescales by specialist teams. We will ensure that all stages for each task. of this process are adequately insured and are exceptionally managed. A dedicated team in China Timescales are planned back from the exhibition will be on hand to co-ordinate all the transportation opening date to ensure that each sequential task and construction procedures, and the exhibition will relates back to the key milestone points of the be accompanied by fully trained installation teams. project, allowing ample time for completion. Regular planned review meetings are built into the programme, addressing the progress of the project and ensuring that all parties remain on track at all times.

We normally allow a period of 6 to 8 months for the loan approval by the Chinese State Administration of Cultural Heritage (SACH) and 12 to 18 months from letter of intent to delivery.

A tailored programme suited to the host’s exhibitions planning will be prepared in close collaboration with the hosting museum team.

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Further information

Further information available on request:

• Target audiences statement. • Audio-visuals and interactives outline. • Illustrated collection list. • Visuals and images. • Services proposal document.

54 Nomad Exhibitions Wishart’s Warehouse, 18 Shore Place, Edinburgh, EH6 6SW

Tim Pethick, CEO, Nomad Exhibitions t: +44 131 554 7801 e: [email protected]

Hillary Spencer, Director, Nomad Exhibitions (US) Inc. m: +1 917 376 9037 e: [email protected]

www.nomadexhibitions.com