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Multi-Destination Tourism in Greater Tumen Region

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Multi-Destination Tourism in Greater Tumen Region MULTI-DESTINATION TOURISM IN GREATER TUMEN REGION RESEARCH REPORT 2013 MULTI-DESTINATION TOURISM IN GREATER TUMEN REGION RESEARCH REPORT 2013 Greater Tumen Initiative Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH GTI Secretariat Regional Economic Cooperation and Integration in Asia (RCI) Tayuan Diplomatic Compound 1-1-142 Tayuan Diplomatic Office Bldg 1-14-1 No. 1 Xindong Lu, Chaoyang District No. 14 Liangmahe Nanlu, Chaoyang District Beijing, 100600, China Beijing, 100600, China www.tumenprogramme.org www.economicreform.cn Tel: +86-10-6532-5543 Tel: + 86-10-8532-5394 Fax: +86-10-6532-6465 Fax: +86-10-8532-5774 [email protected] [email protected] © 2013 by Greater Tumen Initiative The views expressed in this paper are those of the author and do not necessarily reflect the views and policies of the Greater Tumen Initiative (GTI) or members of its Consultative Commission and Tourism Board or the governments they represent. GTI does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, GTI does not intend to make any judgments as to the legal or other status of any territory or area. “Multi-Destination Tourism in the Greater Tumen Region” is the report on respective research within the GTI Multi-Destination Tourism Project funded by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. The report was prepared by Mr. James MacGregor, sustainable tourism consultant (ecoplan.net). Multi-Destination Tourism Project aims at enhancement of the attractiveness of the Greater Tumen Region as one whole tourism destination and at increase of region’s the market share. Moreover, the project designed to encourage mutually beneficial cooperation between the tourism companies and authorities. The objective of the report is to propose cross-border multi-destination routes that would promote tourism in the region, identify obstacles for industry development and advise the measures for cooperative activities in the tourism development in the Greater Tumen Region. ACKNOWLEDGMENTS This report could not have prepared without the generous contribution of the many individuals and organizations listed below. Special acknowledgment must be addressed to the Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH for the funding and active technical support of the project. Special thanks as well to the sustainable tourism consultant, James MacGregor, who developed the itineraries proposed, carried out the research and prepared the report. Multi-Destination Project work received active and generous support from Northeast Asia provinces. Tourism Department of Jilin Province, China, kindly helped with funding and organization of the field trip to examine China – Russia – ROK – Japan multi-destination tourism route. The field trip got as well warm hospitality of t Department of Tourism from Tottori Prefecture in Japan and the Regional Development Office from Gangwon Province in ROK. Same departments provided information and statistical data required for the research and analysis. The same acknowledgements and thanks must be addressed to the Tourism Departments of the Chinese provinces of Inner Mongolia, Heilongjiang and Liaoning for strong data and information support. The information on the Dornod Aimag was provided by the Mongolian National Tourism Center and Dornod Province. The Primorsky Territory International Cooperation and Tourism Department provided information and technical support during the field trip in the Russian region. Project was coordinated by GTI Secretariat (Zhao Deyu, Varvara Krechetova). A special thanks goes to Luis Martin Rodriguez, GTI Secretariat, for contributing section “Northeast Asia tourism market: Japan, Mongolia, ROK and Russia” and formatting the publication. TABLE OF CONTENTS List of Tables ...................................................................................................................................................... 3 List of Figures ..................................................................................................................................................... 3 List of Acronyms ................................................................................................................................................. 4 Executive Summary ............................................................................................................................................ 5 Study Overview ................................................................................................................................................. 18 1. Introduction ................................................................................................................................................... 19 2. The Resources of the GTR Destination Region ........................................................................................... 21 2.1 China ......................................................................................................................................................... 21 2.2 Russia ....................................................................................................................................................... 28 2.3 Mongolia .................................................................................................................................................... 30 2.4 ROK .......................................................................................................................................................... 32 2.5 Japan ........................................................................................................................................................ 33 3. Market Demand ............................................................................................................................................ 34 3.1 Asia and the Pacific Region ...................................................................................................................... 34 3.2 GTR Regional Market: Mongolia, ROK, Russia And Japan ..................................................................... 34 3.3 GTR Regional Market: Chinese Segment ................................................................................................ 37 3.4 The Impact of Chinese Domestic and Outbound Tourism on Travel GTR ............................................... 39 4. Tourism trends and their influence on GTR tourism ..................................................................................... 40 4.1 Increased domestic, inbound and outbound Chinese tourism .................................................................. 40 4.2 Increased traveler sophistication and demand for quality ........................................................................ 40 4.3 Need for experienced professional tourism services ................................................................................ 40 4.4 Increased use of travel technology ........................................................................................................... 41 4.5 Political stability and breakdown of political barriers ................................................................................ 41 4.6 Targeted marketing and cooperative campaigns ...................................................................................... 41 4.7 Activity based travel experiences ............................................................................................................. 42 4.8 Growth in socially and environmentally responsible tourism .................................................................... 42 4.9 Demand for medical tourism services ....................................................................................................... 42 5. Obstacles to the development of tourism in the GTR ................................................................................... 44 5.1 Lack of knowledge of the Greater Tumen Region .................................................................................... 44 5.2 Visa restrictions and cross border formalities ........................................................................................... 45 5.3 Seasonality................................................................................................................................................ 45 5.4 Hospitality and guide services .................................................................................................................. 45 5.5 Inadequate transportation infrastructure and services ............................................................................. 46 5.6 Inadequate rural tourism product and services ......................................................................................... 46 5.7 Lack of sustainable tourism and ecotourism visitor services .................................................................... 47 6. The Cross-Border Tourism Concept ............................................................................................................. 48 6.1 GTR Tourism Route Gateways ................................................................................................................. 49 7. Proposed tourism routes and cross-border travel packages
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