WELCOME

TO SWEDEN Content

We are glad that you picked up this publication, since it means you SWEDEN are interested in learning more about retail opportunities in Sweden. 4 THE NORDICS The purpose of this guide is to give an overview and assist you in 6 SWEDEN OVERVIEW evaluating an entry into this dynamic market. 10 THE SWEDISH RETAIL MARKET Sweden stands out and outperforms the rest of Europe in many 13 THE SWEDISH CONSUMER key areas such as economy and competitiveness. Equally important, 14 SHOPPING TOURISM we are a nation of high-income earners with a large share of spend- 16 FOODIE NATION ing on retail and food & beverage. Swedes are also recognised as 18 GREAT SUPPLY OF RETAIL SPACE widely travelled trendsetters who are innately curious about new 19 EXCELLENT LOGISTICS HUB international brands and products.And since the purchasing power 20 E-COMMERCE IN SWEDEN 22 ESTABLISHMENT FACTS is one of the highest in Europe, they have ever increasing means to 24 A-Z GUIDE TO SWEDEN satisfy that curiosity. Many new international brands have already discovered the potential but there is room for many more. The share of international retailers in Sweden is low compared to markets in STOCKHOLM the rest of Europe. 11 REASONS TO TAKE A 26 STOCKHOLM OVERVIEW 30 LARGEST SHOPPING DESTINATIONS CLOSER LOOK AT SWEDEN 32 SHOPPING CENTRES 34 KEY RETAIL AREAS CITY CENTRE • Top performing economy in Europe 36 RETAIL DEVELOPMENT • Largest market in the Nordic region • Strong retail sales growth for 20 consecutive years • Wealthy consumers with high purchasing power GOTHENBURG Sweden stands out – Luts'Luts'kk • Population growth and a large, well-educated middle class Rivne 38 GOTHENBURG OVERVIEW outperforming the rest of Europe 42 LARGEST SHOPPING DESTINATIONS • Recognised as a trendsetting and progressive country L'viL'vivv Ternopiernopill 44 KEY RETAIL AREAS CITY CENTRE • Sophisticated consumers, early adopters in many key areas such as 46 RETAIL DEVELOPMENT • Strong appetite for new international retail brands

ChernivtsiChernivtsi economy and competitiveness. • Well established test market MALMÖ • Availability of attractive retail space 48 MALMÖ OVERVIEW • Transparent market and easy to do business 52 LARGEST SHOPPING DESTINATIONS This guide charts retail opportunities in Sweden’s three largest city 54 KEY SHOPPING STREETS CITY CENTRE regions – Stockholm, Gothenburg and Malmö – and provides hard 56 RETAIL DEVELOPMENT facts and information about the market, demand and supply. It has been developed in joint collaboration between the national trade and investment council Business Sweden, the regional investment promo- Let us assist you tion agencies of Stockholm, Gothenburg and Malmö and the Stock- 59 CONTACT INFORMATION holm City Center Partnership. Among the partners are the Stockholm Property Association, property owners and consultants. Please contact us for advice, networking contacts and establish- ment support – free of charge and in full confidentiality – to assist you further in evaluating the opportunities and setting up a success- ful business in Sweden. Please see contact details at the back.

2 3 THE NORDICS TOP OF LEAGUE OUTPERFORMING EUROPE Sweden is the very epicentre of the Nordic region, being the largest market, financial centre and hub for business in the region. Together NORWAY FINLAND the Nordic countries – Sweden, Denmark, Finland and Norway – make up SEK 445 billion the 11th largest economy in the world, consisting of 26 million inhabitants. Retail turnover SEK 374 billion 5.3 million Retail turnover inhabitants 5.5 million 83,962 SEK/capita inhabitants The Nordic model – one region, four countries Comparing wealth with price levels 68,000 SEK/capita Some consider them small nations up north but in Norway stands out with a GDP significantly higher fact, the Nordics are continuing to outperform the rest than the rest of the Nordics and Europe, largely due to

of Europe, showing higher scores on practically every Norway’s abundance of oil. But one should also take Finland chart and ranking one cares to construct. into consideration that Norway is one of the most The four countries are tied together historically expensive countries to live in, with 52 percent higher through collaboration and many similarities – political prices on goods than the EU average. The Norwegians visions, social security and cultural traditions – even actually flock to Sweden to shop. Swedish consumers language (except for Finnish). This has been interna- have the second highest GDP per capita in the Nordics tionally labelled as the “Nordic Model” – a hybrid and 24 percent higher than the European average, yet system with its mix of social welfare benefits, open- prices are not as high. ness and high-tech capitalism, which has made the Helsinki region a highly attractive place for both living and Norway doing business. Add to that security, transparency Sweden Forbes recently named Oslo Stockholm and lack of corruption. Sweden as the world's best SWEDEN High performers in an international perspective country for doing business. The Nordic economies, and especially Sweden and SEK 750 billion Norway, have shown strong development in recent Denmark, Finland and Norway DENMARK Retail turnover years. The region has stood out from the rest of the 10.0 million developed world with its strong macroeconomic also ranked in the top 10. inhabitants fundamentals. Low sovereign debt, transparent -Forbes Best Countries for SEK 384 billion 75,000 SEK/capita economies, a well-consolidated banking system and Retail turnover Business 2017 5.7 million consumers with sound personal finances, produce a Denmark Copenhagen combination of stability and growth potential. inhabitants 67,368 SEK/capita

PRIVATE CONSUMPTION AND GDP DEVELOPMENT RETAIL DEVELOPMENT 2017 (F), % AND FORECAST, % PRICE LEVELS VS. GDP PER CAPITA - EUROPEAN RANKING PURCHASING POWER PER CAPITA 6.2 (Index 2016) Nordic capitals, 2015 5.8 EU-28=100 Price level GDP per capita Purchasing 4.7 power Switzerland 170 159 Net annual Inhabitants income Price levels incl. rent* 3.2 3.2 2.9 Iceland 151 129 2.5 2.5 2.3 2.3 2.3 2.4 2.2 Stockholm 924,000 79.4 62.8 1.9 Norway 149 149 1.6 1.7 1.7 1.1 Oslo 659,000 81.7 79.9 1.1 Denmark 139 125 0.5 Copenhagen 583,000 59.3 74.3 Luxembourg 138 267 Sweden Norway Denmark Finland Sweden Norway Denmark Finland Helsinki 628,000 75.9 63.2 Sweden 133 124

Ireland 126 177 *New York = Index 100, The price level rankings reveal the relative Private consumption 2016 cost of goods and services worldwide. Source: Gfk, 2017 Source: HUI / SCB/ SEB, 2017 Retail turnover 2017 Finland 123 109 Source: UBS, 2015 2018 (f) UK 122 118

Austria 111 126

Source: Eurostat, 2016

4 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 5 Photo: Marcus Ohlsson/ LUNDLUND Ohlsson/ Marcus Photo:

SWEDEN STANDS OUT International companies are attracted to Sweden for numerous reasons. The country is a global leader of innovation with a highly skilled labour force, sophisticated consumers, smooth business When it comes to style and fashion, Nordiska Kompaniet is one of Sweden’s leading department stores. When it was founded back in 1902, the ambition was already clear. The department store procedures, openness to international ownership was to be a commercial and cultural theater – a stage for contemporary life. This fall, Nordiska Kompaniet takes a closer look at the part technology plays within fashion

and a stable economy. LUNDLUND Ohlsson/ Marcus Photo: and beauty. In the exhibition Artificial Icons, the department store brings a few of history’s most important garments and accessories into the future by recreating them with the help of 3D-printers.

6 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 7

SWEDEN’S LARGEST Population Growth from CITY REGIONS 2016 2015, %

1 Stockholm County 2,269,060 1.7%

TOP 10 MOST COMPETITIVE WORLD ECONOMIES 2 Göteborg (greater region) 997,416 1.5% Despite the relatively small 1 Switzerland 3 Malmö (greater region) 707,788 1.8% population, Sweden consistently Kiruna ranks as one of the most 2 United States 4 Uppsala 214,559 2.1% 3 Singapore competitive, productive and 5 Linköping 155,817 1.9% globalised countries in the world. 4 Netherlands 5 Germany 6 Västerås 147,420 1.5% 6 Hong Kong SAR 7 Örebro 146,631 1.7% 7 Sweden Highly competitive and progressive nation 8 United Kingdom 8 Helsingborg 140,547 1.8% The Swedish business community continues to 9 Japan demonstrate the ability to take on new ideas and to 9 Norrköping 139,363 1.7% 10 Finland innovate, adapt to changing business conditions and Luleå 10 Jönköping 135,297 1.5% compete in an international setting. The fact is that Source: The global competitiveness report 2017

Sweden is home to some of the most respected and Source: SCB, 2017 well-known brands in the world, including Volvo, Electrolux, Ericsson and H&M. Retail giant IKEA was founded in Sweden in 1943 by then 17-year-old Ingvar DEMOGRAPHY – AGE STRUCTURE, 2016, % Kamprad. It is also the birthplace of innovative start- Skellefteå Sweden and the three largest city regions ups that have achieved global success, such as Skype, SWEDEN IS IN GOOD SWEDEN STOCKHOLM Spotify and Klarna. FINANCIAL SHAPE Sweden has the largest population and the largest • Public finances are balanced Umeå retail market, and receives as much foreign direct • GDP growth is solid 20% 21% 16% 22% investment as the Nordic and Baltic countries togeth- • Employment levels increasing er. Of all the Nordic countries, Sweden has the highest • Interest rate low 9% level of retail attractiveness when it comes to estab- Östersund 8% lishing new business ventures, and international retail- • Consumer confidence high 24% ers continue to selectively expand in the Nordic region • Purchasing power high 25% at a slightly faster rate than in Europe’s key cities at an • Retail sales growing 26% 30% aggregated level. Sweden’s central location and strate- Sundsvall gic gateway to Northern Europe have also made it a natural logistics hub and place for consolidated busi- GOTHENBURG MALMÖ ness in the region. 15% 15% 20% 21% Growing population KEY FACTS SWEDEN Sweden’s population is 10.0 million and the country Gävle/Sandviken 10% has enjoyed steady population growth over the past 22% 9% Population 2017, million 10.0 Borlänge 23% 22 years, especially in urban areas, due to net immi- gration, increasing birth rates and lower mortality. The GDP growth 2017, % 2.7 3% trend is only expected to continue. The majority of the GDP growth 2018 (f), % 2.3 Uppsala 33% 34% population lives in the middle and southern parts Inflation (Sep 2017), % 2.3 where the largest cities – Stockholm, Gothenburg and Västerås AGE 0–17 18–24 25–44 Malmö – are situated. The levels of immigration mean Retail sales growth 2016, % 3.4 Örebro STOCKHOLM 45–64 65+ Karlstad Eskilstuna that the population is highly diverse, with people from Retail sales growth 2017 (f), % 2.5 Source: Handeln i Sverige, 2017 many different cultures. Unemployment rate (Aug 2017), % 6,0 TOP 10 COUNTRIES IN EU Norrköping Wealthy middle class with one of the highest levels Repo interest rate 2017, % -0.5 GDP PER CAPITA IN PPP, SEK Linköping of purchasing powers in Europe Disposable income and private consumption growth GDP per capita 2016 SEK 443,900 FinlandLuxembourg 890,401 are stronger than in most other European countries. Disposable income per capita 2016 SEK 273,532 There is a large middle-class segment with high GOTHENBURG Ireland 592,707 Retail sales per capita SEK 75,000 spending power, and the difference between high and Jönköping Borås low-income households is low. Put simply, Swedes Corporate tax rate 22% Netherlands 437,046 are wealthy and 80 percent of the population earns Swedish krona, SEK/Euro (average 2016) 9.5 Sweden 426,661 75 percent of total income. Swedish krona, SEK/$ (average 2016) 8.6 Kalmar Halmstad Germany 411,893

Source: SCB/OECD/HUI Helsingborg /Landskrona Karlskrona Austria 410,985 Lund Denmark 410,814 MALMÖ Belgium 385,661

France 362,271

Finland 360,987 Source: KNOEMA, 2017

8 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 9

20,600

19,700

19,400

19,200

19,100

18,600

17,500

17,300

17,200

15,700

14,100

13,900

12,000 THE SWEDISH RETAIL MARKET FORECAST TO OUTPERFORM MOST OTHER COUNTRIES Demand within many segments SWEDEN IS RANKED THE 5TH BEST COUNTRY IN THE There is a welcoming attitude in Sweden, both among WORLD WHEN IT COMES TO CROSS-BORDER TRADE. consumers and property owners, to concepts that add RANK - TRADING ACROSS BORDERS diversity to the retail market structure. The fact that Strong retail sales growth in Sweden RETAIL SALES PER SEGMENT, 2016 Sweden has four distinct seasons, for example, creates The Swedish retail market has enjoyed positive annual a demand for a wide range of products and services 1 Singapore growth for 20 consecutive years, fuelled both by related to the home and to leisure activities. Swedes Daily goods: 43% 2 Netherlands steadily increasing population growth and rising dis- are also characterised by a love of outdoor activities, posable income. Growth in both private consumption sports and other healthy pursuits. Showing off your 3 Hong Kong and retail sales is stronger in Sweden than in almost perfectly decorated home with a newly renovated Construction and 4 Luxembourg any other European country. Swedish consumers have buildingkitchen materials: and bathroom 5% and inviting your friends over increased their retail spending for more than two for dinner is equally important. Simultaneously though, 5 Sweden decades and retail sales account for some 33 percent Swedes are spending an increasing amount of money 6 Finland of total household expenditures. Adding in Food & Electronics:on going out6% to eat and drink The Food & Beverage Beverage, the share is almost 40 percent. 750 sector is growing rapidly in. 7 Austria Another driver of retail sales growth is the increasing (See Food & Beverage section, page 16.) SEK billion Clothing: 8% 8 United Kingdom shopping tourism. (See Tourism section, page 14.) (¤78 billion) Mature but vibrant retail market 9 Germany Home furniture:The Swedish retail 5% market is well developed and domi- Strong growth in e-tailing nated by a small number of large chains. This is espe- 10 Belgium The strong growth in e-commerce of goods continues cially true of high-volume clothing, furniture and food Daily goods: 43% Sport & leisure: 4% with an increase of 17 percent. Online sales amount to retail, where it is common for several different chains Construction and Source: World Economic Forum, 2017 7 percent of total retail sales and about two thirds of building materials: 5% to have the same owners. Swedish H&M is the second the Swedish population makes at least one purchase Other: largest29% clothing retailer in the world and IKEA the Electronics: 6% online every month. Consumer electronics, clothes world’s largest furniture retailer. The success of these and groceries top the list. Traditional store retailers are Clothing: 8% two multinationals illustrates that the Swedish retail increasingly complementing their store sales with Daily goods: 43% Home furniture: 5% market is mature and innovative, and can compete online sales. Consumers are choosing to shop from Construction and Sport & leisure: 4% well in the international market. building materials: 5% international sites to a greater extent, Other: 29% preferably fashion. Electronics: 6% (See e-commerce section, page 20.) Clothing: 8% Home furniture: 5% Source: HUI, 2017 Sport & leisure: 4% Other: 29% 20 40% RETAIL SALES AND GDP DEVELOPMENT, 2008-2018, % consecutive years of of total household expenditure annual retail sales growth is spent on retail and F&B

6.0 5.8

4.2 PRESENCE OF INTERNATIONAL RETAILERS 3.6 3.7 3.4 3.4 3.4 3.2 2.7 2.3 2.5 2.4 2.5 2.1 2.0 2.1 Mainstream Premium Luxury 1.2 0.8 Stockholm is the springboard 1 Stockholm for retailers into the region 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 (f) 2018 (f) and has the highest presence 2 Copenhagen –0.6 –0.3 of international retailers compared to its Nordic peers, 3 Oslo followed by Copenhagen, Retail sales Oslo, Malmö, Gothenburg 4 Malmö GDP growth and finally Helsinki. –5.2 5 Gothenburg

Strong retail sales growth even during Source: HUI, 2017 Source: JLL, 2015 6 Helsinki the few years of financial downturn. 2013

10 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 11 THE SWEDISH CONSUMER CURIOUS AND PROGRESSIVE TRENDSETTERS

Swedes are recognised both for setting new trends and rapidly adopting them from abroad. They travel wide- ly, expanding their minds culturally, exposing them- selves to many different cultures, and cultivating a taste for new brands and experiences, which they love to test against their own high standards. Swedes are Sweden is one of the also demanding buyers who value function and quality as much as design and branding in purchasing decisions. most individualised The use of social media and mobile communication is high. Consumption patterns reflect both equality and secularised and individuality. Alternative lifestyles and relationship patterns are tolerated and welcomed. New move- countries in the world. ments in fashion, music or design are often communi- cated through media, blogs and personalities. - World Values Survey Photo: Melker Dahlstrand Melker Photo:

OPPORTUNITIES FOR INTERNATIONAL RETAILERS GROWTH PROSPECTS IN LARGELY UNTAPPED MARKET

For international retailers looking for growth and diversification, the Swedish retail market is an increas- ingly attractive destination for expansion. As the glob- al retail industry has expanded rapidly into new mar- kets, the Swedish and Nordic markets have remained relatively untapped by international retailers. Tradition- There have been a number ally, the country has been dominated by domestic and of new openings over the Scandinavian brands, but in recent years new brands have entered the market with further expansion plans. last five years. Examples Sweden is well suited to new retail concepts and there are opportunities in most segments. The market include Aesop, Celine, is largely unregulated and open to international entrants. Stockholm, Gothenburg and Malmö are Disney Store, Eataly, Lindt, among Europe’s most affluent cities. A high degree of MAC, Moncler, 3ina, Pull & market maturity, resilience and growth prospects as well as real estate transparency and low risk add to Bear and Tesla. their appeal.

Recent International retail brand entrants – a selection • Aesop • American Vintage • Apple Stores • Axel Arigato • Calzedonia • Celine • Chanel • Chanel Beauty Store • Coca-Cola Store • Disney Store • Eataly • Gear4Music • Hamleys • Holland & Barrett • Intimissimi • JD Sports • Lett • LG • Joe Malone • Joe & The Juice • Kiko • LEGO Store • Lindt • MAC • Moncler • MRoom • Oysho • Picard • Pull & Bear • Red Wing Shoe Store • River Island • Sephora • Starbucks • Suitsupply • Superdry Photo: Victor Gårdsäter Victor Photo: • Tesla • Varner Group • Victoria's Secret • XXL • Zalando • 3ina

12 13 LARGE INCREASE IN SHOPPING TOURISM

Product purchases: 45% Restaurants & Lodging: 25% Travel & transportation: 14% Fuel: 9% Culture & recreation: 6% Record volumes and record shopping Other: 1% expenditure fuel Swedish retail sales. FOREIGN VISITORS CONSUMPTION IN SWEDEN, 2016

With the fashionable lifestyle in its largest cities and its five-star culinary experiences, Sweden is gaining the attention of travellers from around the world. OPPIN A new record was set in 2015 when 60 million SH G commercial overnight stays were recorded, the largest increase originating from non-European countries like China, USA and India. The fact that tourism is the fastest growing industry in Sweden has had a significant impact on the retail and shopping culture. Revenues from international visitors 120 have more than doubled in the last five-year period, and visitor volumes have increased faster than the European SEK billion average. Shopping and product purchases was the (¤12 billion) largest single expenditure for international visitors.

Product purchases: 45% TOURISM FACTS Product purchases: 45% Source: Swedish Agency for Economic and Regional Growth, 2017 Restaurants & Lodging: 25% Restaurants & Lodging: 25% Travel & transportation: 14% Travel & transportation: 14% Fuel: 9% SEK Product purchases: 45% Fuel: 9% Culture & recreation: 6% Restaurants & Lodging: 25% Culture & recreation: 6% billion Other: 1% 95 Travel & transportation: 14% Other: 1% is what visitors spent on restaurants and lodging in 2016, Source:Fuel: Swedish 9% Agency for Economic and Regional Growth, 2017 Since 2000, foreign consumption has CultureSource: & recreation: Swedish 6% Agency for Economic and Regional Growth, 2017 grown by 177 percent. Other: 1%

Source: Swedish Agency for Economic and Regional Growth, 2017

TOP COUNTRIES VISITING SWEDEN Thousand SEK 2016 overnight stays 296 billion Norway 3,414 (-2.0%) in total consumption from tourists Germany 3,037 (+3.7%) (+5% since 2015). Foreign consumption in Sweden has Denmark 1,135 (-5.4%) increased three times as much as UK 861 (+11.6%) domestic consumption. Netherlands 666 (+1.2%)

Finland 587 (+2.8%) million USA 550 (+3.2%) overnight stays, of Switzerland 370 (+3.5%) which 16 million are China 324 (+25.9%) international. 60 Poland 316 (+11.9%) Shopping is the largest expenditure among foreign visitors, at 45 percent of total consumption. Source: Swedish Agency for Economic and Regional Growth, 2017

DID YOU ... that 80 percent of all transactions in Sweden are made by cards. Sweden might very Source: Svensk Handel, 2017 KNOW ... well be the first cash-free society in the near future. Photo: Simon Paulin Photo:

14 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 15 Photo: Jakob Fridholm Jakob Photo: FOODIE NATION WITH WORLD-CLASS CUISINE The all-pervasive Swedish interest in food and beverage experiences continues unabated. Food innovators are gaining an international reputation, and consumers are dining out like never before.

TOTAL F&B SALES PER SEGMENT, 2016 Swedish consumers are spending more and more mon- ey on food and beverage. The restaurant industry’s Cafés/ Workplace Restaurants: 4% turnover is growing fast and hit a record high of SEK Coffee shops: 127 billion in 2016. An increase of 7 percent over 7% the previous year. Hotel restaurants: 10% Hotel Sweden has emerged as a foodie nation to watch, restaurants: with its modern food scene, indigenous cuisine and 10% Cafés / coffee shops: 7% culinary techniques that shape global trends. Swedish Workplace Restaurants: 45% chefs have achieved world recognition by earning both restaurants: 127 gold and silver medals at the culinary Olympics, the 4% Bocuse d’Or. And with gourmet restaurants opening SEK billion Fast food restaurants: 13% their doors all over the country, Sweden has trans- (¤13 billion) formed itself into one of Europe’s haute cuisine hot Entertainment Roadside restaurants & venues and spots, which has definitely caught the eye of food crit- bars: 13% catering: 6% ics across the globe. Restaurants: The café and coffee shop industry is also booming. 46% Entertainment venues Turnover has nearly doubled since 2007 - an increase Roadside restaurants: 7% and bars: 14% that is 70 percent higher than the rest of the restau- Fast food rant sector. This is largely due to an industry develop- restaurants: 13% ment where a range of concepts and different type of coffee shops have struck a cord with consumers. Source: SCB,2017 There has been a shift in recent years with Swedish consumer increasingly adopting a life-style of eating out. A restaurant visit is no longer reserved for social RESTAURANT TURNOVER 2004-2016 MILLION SEK occasions or business meetings. Breakfast, lunch and (INCLUDINGRESTAURANT VAT) TURNOVER 2004-2016 dinner - eating out has become a way to take care of MILLION SEK (INCLUDING VAT) everyday meals. In fact, Swedish consumers now 120,000 spend about as much on cafés and restaurants as they do on groceries. Opportunities for anyone who wants to introduce 100,000 new F&B concepts to Sweden most certainly exist – from fast food to fine dining concepts.

80,0000

Recent international food and beverage companies established in Sweden 60,000 • Burger & Lobster • Domino's Pizza • Dunkin' Donuts • Eataly • Egon Restaurant • Foodora • Jamie's Italian • Joe & the Juice 40,000 • KFC • Lett • Lindt • Picard • Simit Sarayu • Starbucks • UberEATS • Vapianio • Wagamama 20,000

0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: Visita/SCB, 2017 DID YOU ... that Sweden offers world-class cuisine with as many as KNOW ... 23 restauratants with a total of 26 Michelin stars.

16 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 17 GREAT SUPPLY EXCELLENT LOGISTICS HUB OF RETAIL SPACE FOR NORTHERN EUROPE The Swedish shopping centre market is one of the most Sweden ranks at the top as the most trade-friendly and logistically mature and well developed in Europe. Major attractive efficient nation in the world, moving goods and connecting developments cater to increased demand. manufacturers and consumers with international markets.

there is a considerable supply of retail space on the Developers and property owners are working sweden is the preferred choice when companies con- WORLD LEADING LOGISTICS INFRASTRUCTURE Swedish market and the total retail stock amounts to constantly to increase the stock of attractive retail solidate distribution and warehousing activities in Logistics Performance Index (Global ranking) approximately 18 million sq m, including shopping space due to strong private consumption and retail Northern Europe to one central location. From Swe- 1 Germany centres, retail parks and high street premises. Sweden sales growth. den, all major cities in Sweden, Denmark and Norway 2 Luxembourg 3 Sweden has some 400 sq m GLA per 1,000 people, compared Most major Swedish cities have at least one retail are accessible by road transport in less than 12 hours, 4 Netherlands to the EU average of 231 sq m retail space per 1,000 park, with IKEA dominating the out-of-town market. while Estonia, Finland, Latvia, Lithuania and western 5 Singapore people. About 15 new shopping centres located all over Russia are accessible within 24 hours. Some ten 6 Belgium Ever since the 1950s, Swedish families have been Sweden are in the pipeline stretching out to 2017. Swedish locations are used by foreign companies for 7 Austria 8 United Kingdom happily making weekly trips to their shopping destina- Some of these recently opened and ongoing develop- centralised distribution in Northern Europe. 9 Hong Kong tions, both out of town and in the cities. Shopping cen- ments are presented in the following city guides, rang- Infrastructure investments have provided Sweden 10 USA tres represent some 30 percent of the non-daily ing from high-tech setups with a GLA of more than with outstanding capacity to assure fast, frequent and Source: World Bank Logistics Performance Index 2016 goods market. In the Stockholm area, this figure is 100,000 sq m, to specialised city district develop- timely deliveries. Road and rail capacity to and from closer to 50 percent. The retail sales in shopping cen- ments and shops in restored historical buildings. Sweden is supported by several high frequency ferry tres account for more than 33 percent of total retail connections and an extensive port network. The sales in the country. Swedish distribution network comprises a large num- Recent international companies setting There is a healthy nationwide supply due to major ber of freight-forwarding and full-service third-party up Nordic fulfilment centers in Sweden ongoing and planned expansions of shopping centres logistics (3PL) providers. Spurred by the requirements • Gear4Music • LG • Varner Group and retail parks throughout the country, as well as a Ever since the 1950s, Swedish of diversified and multinational industries, Sweden’s • XXL • Zalando number of city-centre renewal projects. Much of Swe- families have been happily logistics sector has become one of the most capable den’s retail space is under institutional ownership and in Europe. Early globalisation of Swedish created high many owners specialise solely in retail property. making weekly trips to their demand for efficient transport and communications shopping destinations. systems.

SHOPPING CENTRE, PRIME RENT AND YIELD SEK PER SQ“Ensuring M PA consumer satisfaction, shortening 10 000 lead times and providing10 a fashionable assortment9 8 000 are essential elements 8

All major destinations moving forward. This 7

12 HOURS is why we are investing can be reached within 2 6 000 6 in establishing a new hours by air and 24-hour 5 12 HOURS 30,000 sqm fulfillment distribution is possible 4 000 center near Stockholm.”4 throughout the entire 3 Baltic sea region Kenneth Melchior, 2 000 2 Photo: Nicho Södling Photo: Cluster Head Nordics at Zalando 1 0 Q2 10 Q2 11 Q2 12 Q2 13 Q2 14 Q2 15 Q2 16 F 2016 F 2017 F 2018 0 Luts'Luts'kk Rivne

L'viL'vivv Prime rent Prime yield (%) Ternopiernopill

18 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 19 DID YOU ... that 51% of the Swedish population ... that every fifth package delivered in KNOW ... shop online from mobile phone or tablet. Sweden is sent from abroad. E-COMMERCE IN SWEDEN IMPRESSIVE GROWTH AND STRONG DEMAND

Increasing digitization drives globalization. Today's E-COMMERCE SALES BY SEGMENT IN BSEK, 2016 consumers are becoming more discerning and demanding; they want a large variety and they want Consumer Apparel/ Consumer Electronics: 12,2 bSEK electronics: Shoes: products delivered in ways that fit into their daily lives. 12.2 9.1 When Swedes shop online from abroad, it is mainly Apparel/Shoes: 9,1 bSEK the wide range and lower prices that drive their purchases. Groceries: Fast, convenient deliveries is now something that 5.5 Groceries: 5,5 bSEK Swedes take for granted, and consumers are looking for an increasingly higher degree of precision and 58 Books/Media: 4 bSEK flexibility. Today’s consumers place the same expec- Books/ tations on physical and digital commerce alike. It’s a SEK billion Media: Building Materials: 3,6 bSEK matter of being accessible in the way that consumers (¤6 billion) 4.0 want. Whether or not this is achieved physically or Other: 17.1 Furniture/Decoration: 2,5 bSEK digitally has become less important. More and more Building e-tailers are also establishing physical stores, often to Materials: 3.6 satisfy shoppers’ demand for accessibility. Sports/Leisure: 2,3 bSEK Furniture/ The main reason why Swedish consumers buy Decoration: goods online is that e-commerce allows them to shop Toys/Childrens items: 1.7 2.5 Toys/Childrens items: 1,7 bSEK when it suits them. Time-savings, better selection and Sports/ the convenience factor also drive online shopping. Leisure: 2.3 Other: 17,1 bSEK The most popular product categories online are Source: E-barometern, 2017 home electronics, clothing and footwear, media (including books, films, and video games), and build- ing supplies. Online solutions for grocery shopping is growing rapidly. One in four online purchases are cross-border. Swedes’ favorite international e-commerce destina- tions are China and the UK, and a significant propor- tion of Swedish consumers also buy from Germany and the US. It is crucial to offer locally adapted, trouble-free delivery 67.7 MATURE E-COMMERCE CONSUMERS methods. Additionally, 58.1 Population (18-79) 7,411,852 50.1 Internet penetration 93% new types of delivery (% of population) 42.9 services are becoming E-COMMERCE TURNOVER, SEK BILLION Shop online 89% 37.0 (% of population) increasingly common 31.6 At least one online purchase per month 67% 27.7 Online purchases from foreign sites per month 29% and more highly valued. 25.0 22.1 20.4 Average purchase per person per month 1,514 SEK 17.7 - Håkan Ericsson, 14.3 Average time consumers are ready to wait 3.3 for a delivery from a purchase (days) 9.0 President and Group CEO 4.9 6.8 Source: SCB / E-barometern / DIBS of PostNord

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 (f) Strong retail sales growth even during the few years of financial downturn. Source: E-barometern, 2017

Photo: Susanne Walström 20 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 21 ESTABLISHMENT FACTS SETTING UP OPERATIONS IN SWEDEN IS EASY AND COST EFFICIENT

Way of entering the market Opening hours The most common way to enter the Swedish retail Companies are free to set their own opening hours, market is through direct ownership. Franchising and as long as this is not in conflict with the lease. It is entering via shops-in-shops are other ways, but the common for the retail trade in a given city to reach an Swedish franchise market is not as mature as that in accord on opening hours. Typical opening hours for other European countries. It can be difficult to find high streets are 10:00 a.m. - 7:00 p.m. Mon-Fri, 10:00 financial partners and master franchisees to invest a.m. - 5:00 p.m. Sat, 11:00 a.m. - 4:00 p.m. Sun. For in new international brands. shopping malls opening hours are longer, until 8:00 p.m. /9:00 p.m. weekdays and 5:00 p.m./6:00 p.m. Favourable rental conditions weekends. For grocery stores opening hours are longer. There are no restrictions on foreign companies either buying or renting property in Sweden. It is generally Salary costs believed that the Swedish lease structure is more The average salary for a full-time sales clerk in retail orientated toward tenant than landlord. Security of ranges from 23,000 to 25,000 SEK, excluding social tenancy is strong and the tenant has the right to renew fees. Typically, salary costs for a fashion store amount at lease end. Standard lease terms are 3–5 years for to 17-19 percent of sales. There is no statutory mini- shopping centres and high street units. Longer terms, mum wage in Sweden; wage issues are instead left to usually 7–10 years, apply at retail parks and for anchor employers and employees and their representatives. tenants. Rents are normally constructed as a mini- In the retail sector, the trade union stipulates a mini- mum base rent with a turnover element if sales mum monthly and hourly wage, depending on age exceed the base rent. Rents are indexed annually to and experience, in the collective agreement. the trend in consumer prices, and the tenant has the right to renew the contract for three years. Starting a business in Sweden - fast and easy Setting up a business in Sweden is a straightforward Commercial leases and rents process. Procedures are simple and efficient, based on Compared to other countries, tenants have a strong a transparent system that seeks to facilitate establish- legal position and right to the rented premises. Gener- ment of new enterprises without red tape. 85 percent ally, landlords bear a higher proportion of operating of the population speaks English. costs than in other countries. Rent usually includes heating and water but not electricity or telecommuni- For more detailed information on how to expand to cations. Rent also often includes cleaning of common Sweden – please contact Business Sweden. areas and snow removal. Rental costs for a fashion store typically amount to 8–10 percent of sales.

RETAIL RENTS 2016 SEK thousand per sq m pa

Best Mass Prime Luxury Market Shopping City District Street Centre Retail Parks

Stockholm 15'–20' 10'–25' 7'–11' 1.4'–1.8'

Gothenburg 13'–15' 8'–14' 5'–7' 1.3'–1.6'

Malmö 4.5'–5.5' 4'–5' 4'–6' 1.2'–1.4'

Source: CBRE, 2016 Photo: Henrik Trygg Photo:

22 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 23 BRINGING BUSINESS TO SWEDEN AN A-Z GUIDE

and domestic companies to goods is growing strongly. Flights from Sweden reach PAYMENTS ON TIME TRANSPARENCY defined as price reductions What seems to be the overall experience attract experts and other Eight out of ten shop online, the rest of Europe within two According to Intrum All Western politicians claim of at least ten percent, or among companies that have brought their key people from abroad to with consumer electronics, hours and major Asian mar- Justitia’s European Payment to promote transparency five percent if the margin is work in Sweden. The tax clothes and books topping kets and the US in about 10. Index, Sweden is a country and technology. The less than ten percent. The business into the Swedish market is how relief is motivated by the the list. By truck, all major cities in where companies can expect Scandinavians can do so item must belong to the fact that foreign experts and Denmark, Finland and Nor- to get paid on time for their with more justification than shop’s normal range and easy things are. The business climate is others who live in Sweden JUST ONE WORLD way can be reached in less services. The average pay- most. Performance is meas- should have a regular price. for short periods cannot For most Swedes today, than 12 hours. Estonia, Lat- ment periods in Sweden are ured at all schools and hos- characterised by simplicity, openness and derive full advantage from sustainability is a way of life. via, Lithuania and western 26 days for B2C and 35 days pitals. Sweden is also a lead- YUPPIES AT Sweden’s social welfare and Sweden ranks first in the EU Russia in 24. Sweden ranks for B2B, compared to the er in e-government – you can STUREPLAN transparency. We have compiled a list of pension system. in consumption of organic at the top as the most European average of 36 days pay your taxes with a text Stureplan is more than an foods, leads the way in recy- trade-friendly and logistical- for B2C and 49 days for B2B. message. address, it is also Stock- arguments, in alphabetical order, as to why FINANCIALLY STABLE cling drinks cans and ly efficient nation in the Governments are forced to holm’s symbol for luxury COUNTRY bottles, and gets most of its world, moving goods and QUALITY OF LIFE operate in the harsh light of and style. Business people, Sweden is a thriving market that should be With lowered interest rates energy from renewable connecting manufacturers The Human Development day. Sweden allows every- media icons, models and and rising disposable in­ sources. Sustainable devel- and consumers with interna- Report 2016 from the United one access to all official celebrities stroll past the looked into. comes, the outlook is opment is a key objective for tional markets. Nations ranks Sweden as records. Compared to many square’s famous “mush- positive. In addition, low the Swedish Government, Sweden is also the preferred the world’s 14th best other markets, Sweden has a room” to visit some of the sovereign debt, transparent both at home and abroad. choice when consolidating country to live in. The transparent climate, with city’s most exclusive clubs, economies, an intact bank- The reasoning is that mem- distribution and warehous- report’s human develop- information about restaurants and retailers ing system and consumers bers of one generation ing activities in Northern ment index compares living everything from estate along Birger Jarlsgatan and their employees. Labour rela- with sound personal financ- should conserve resources Europe. conditions in the world’s agents to governmental Bibliotekstan. tions between employers and es produce a rare combina- for future generations. nations and determines institutions easily trade unions are cordial and tion of stability and growth A recent study by the NOT JUST “LAGOM” rankings based on a wide accessible to all. ZEITGEIST constructive. Industrial dis- potential. Sweden has a European Commission The word “lagom” can be range of parameters, includ- AWARENESS putes and conflicts are rare. competitive export industry found that 40 percent of applied to many things – ing life expectancy, educa- URBANISATION Swedes had purchased an sugar in coffee, behaviour, Sweden is recognised for Employers or employers’ focusing on investment and tion enrolment levels, adult Swedes are leaving the both setting new trends and organisations hold discus- on input goods such as com- eco-labelled item over the having a job, the size of your literacy and economic out- countryside at a rapid pace past month, compared with house, drinking. It pretty rapidly adopting them from sions with the unions to ponents and raw materials. put. and gathering in the major abroad. Consumers are con- agree on collective agree- the EU average of 17 per- much means “it’s just cities of Stockholm, Gothen- cent. right”, “everything in sidered demanding buyers ments for employees. GROCERY GIANTS RENTAL burg and Malmö. Stockholm who value new technology, moderation” and “don’t get These regulate wages and The three largest retailers in is the fastest-growing city functionality and quality as employment conditions. too big for your boots” all CONDITIONS Sweden are in the grocery KEY MONEY Compared to other coun- in Western Europe and by much as design. About 90 percent of employ- rolled into one word. Swed- retailer segment. The largest Key money for retail premis- tries, tenants in Sweden 2030, the Stockholm region ees in Sweden are protected ish business people consider of these companies, meas- es is not that common but it have a strong legal position will have about 4 million ANNUAL GROWTH by collective agreements. ured by retail sales value in exists, particularly in prime themselves lagom, meaning inhabitants. The Swedish retail market and right to the rented Employers in the retail indus- 2016, is ICA Sverige, fol- locations. A security deposit normal. However, the has enjoyed positive annual premises. Standard lease try are automatically entered lowed by Axfood and Coop or bank guarantee equiva- Swedish way seems to be growth for more than two terms are 3-5 years for VAT into collective agreements Sverige. Multinationals play lent to between three and six amazingly efficient. Sweden In Sweden, VAT (“moms” in decades, fuelled by steady shopping centres and high when they join the Swedish an important role in Swedish months’ rent is normal. is considered an innovative Swedish) is assessed at a population growth and rising street units. The tenant has Trade Federation. retail, especially in non- and creative country, and standard rate of 25% on disposable incomes. Over- the right to renew the grocery retail, but they are LOW CORPORATE one successful Swedish almost all goods and servic- all, retail sales have contract for a further three DOUBLE TOURISM now gaining in significance company after the other es. Some exceptions apply, increased by 51 percent TAX years. Rents are normally even in grocery retail thanks pops up on the global mar- however, to hotel accommo- since 2000, and according REVENUES BY 2020 Sweden is one of Europe’s constructed as a minimum to the rising share of the ket. dation and groceries (12%) to the Swedish Trade Feder- Tourism is Sweden’s fastest most competitive locations base rent with a turnover discounters Lidl (German) and passenger transporta- ation, retail sales are expect- growing industry, with sig- for corporate taxation. element if the sales exceed nificant revenues expected and Netto (Danish). Sweden’s tax structure is OPENING HOURS the base rent. A high quality tion (6%). ed to grow by 30 percent by Regular opening hours at 2020. to double by 2020. Shopping transparent, efficient and standards prevails at com- tourism is on the rise and HQs CHOOSE designed to meet the needs most shops are 10 a.m. to mercial premises and fee WORLD Sweden is mostly visited by SWEDEN of international investors. At 7 p.m. on weekdays. All structures are generally COMPETITIVENESS BUSINESS FRIENDLY tourists from neighbouring 22 percent, corporate tax is shopping centres and cost-effective. Rents are Sweden is known for its Sweden has the second high- Sweden’s overall perfor- Denmark, Norway and low by international stand- department stores are open linked to changes in the con- non-hierarchical manage- est number of global head- mance in the prestigious Finland, and others nearby, ards, and is also based sole- on Sundays. In the larger sumer price index to keep ment approach based on quarters in the world per World Bank ranking, the such as Germany and the ly on the company’s annual cities, department stores pace with inflation. The mar- consensus, knowledge- million inhabitants. 24 World Competitiveness UK. The strongest growth profit. remain open until 7 p.m. or ket rent includes heating sharing and delegation of Forbes 2000 companies Report, puts Sweden in 6th comes from non-European No licence tax or local longer. Retailers are free to and excludes responsibility to the individ- have their global headquar- place in overall global com- markets like China, Japan, corporate tax is applicable. set their own opening hours, property tax. ual. Business frameworks ters in Sweden. petitiveness, in 6th place in India and USA. Tax frameworks for as long as this does not are transparent and innovation and business businesses compare very conflict with the lease. user-friendly. A high per- INTERNET SAVVY SALARY COSTS sophistication and 4th in favourably with other centage of those employed EXPERTS’ FAST Sweden tops the Networked The median monthly salary technical readiness. OECD nations. speak English, and in many TRACK Readiness Index’s (NRI) for a full-time sales clerk in cases other languages Sweden offers special rankings as the third most retail is 24,300 SEK, X-TRAPRIS besides. income-tax relief to encour- networked economy in the MORE CENTRAL excluding social fees. There Normally spelled “extra- age highly skilled people, world. The country’s show- THAN YOU MIGHT is no statutory minimum pris”, “x-trapris” is some- COLLECTIVE such as international execu- ing is outstanding across the THINK wage in Sweden; the trade times seen in shop windows tives, experts, researchers board: 1st, 2nd, and 3rd for By plane, train, boat, truck or union stipulates a minimum to indicate a temporary sale AGREEMENT and others with special individual usage, business monthly and hourly wage, on selected items. Accord- Sweden has a tradition of car, Sweden lies within a skills, to work in Sweden. readiness, and infra­ depending on age and expe- ing to the Consumer Agen- mutual respect and coopera- comfortable distance of The tax relief scheme makes structure environment, rience, in the collective cy’s guidelines on temporary tion between companies and many European destinations. it easier for foreign-owned respectively. E-commerce in agreement (see above). price activities, these are

24 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 25 STOCKHOLM

Retail sales index Daily goods Non-daily goods Total

Stockholm 104 124 114

Sweden 100 100 100

Source: HUI

STOCKHOLM Stockholm is one of the THE CAPITAL OF fastest growing cities in SCANDINAVIA Europe. The cosmopolitan atmosphere, the entre­ preneurial climate and an audience of affluent, sophisticated and open- minded shoppers create exciting opportunities for brands in all retail areas.

KEY FACTS STOCKHOLM

GRP/Capita*: Commercial bednights 2016*: Average age: 39 606,000 SEK ca 13.5 million Highly educated people: 58% Population Workforce greater region: Single households: 44% • City: 933,970 2.4 million Average income: SEK 348,000 • County: 2.2 million Students**: 150,000 Retail sales*: SEK 156 billion (+38,000/year) Companies**: 470,000 (24% of total Sweden) • Greater region: 4.4 million Foreign owned companies**: 14,000

* Stockholm County ** Greater region Sources: Invest Stockholm, HUI, SCB

26 27 STOCKHOLM

DID YOU ... is the no. 1 city for ... is the most competitive region in the Nordics KNOW THAT Nordic headquarters. according to the European Commission, and STOCKHOLM... the 4th most competitive in EU. STOCKHOLM ONE OF THE FASTEST GROWING CITIES IN EUROPE

Stockholm is trailblazing innovation and consumer trends. It is at the epicentre of one of the most knowledge-intensive regions in the world. The birthplace of successful companies like Spotify, Klarna, King and iZettle, Stockholm has become a hub for global tech and startups - a veritable unicorn factory.

According to the Financial Times, Stockholm is one of the top ten European Cities/Regions of the future in terms of its infrastructure, economic potential, human resources and business friendliness. Stockholm’s forward-thinking culture fosters innovation, which in turn produces popular and globally relevant companies; many of which are # Stockholm headquartered in the city. 1 ranks as the most Early adopters and trendsetters popular destination for Consumers in Stockholm have an international mindset international retailers in the and are sensitive to, and accepting of, new trends in every Nordic region. area. Trendsetters gather here in what can, without a doubt, be called one enormous and creative melting-pot. Source: JLL’s report “Destination Nordics 2015”. Stockholmers are known to be both trendy and spendy, and Stockholm County has one of the highest GRPs per While Stockholm consistently tops global business and capital in Europe. It's inhabitants are the highest income innovation rankings - it doesn't stop there. In terms of earners in the country, spending large sums on retail. music, culture and food, Stockholm has distinctly inter- national flavour - and it's getting noticed. In recent years, An international city and a talent hotspot the city has attracted considerable interest from inter- According to a report published by LinkedIn and the national companies and brands, with a surge of foreign City of Stockholm in 2016, the city continues to have investments. Between 2015 and 2016 the value of foreign incredible traction with IT skills far above the global investments skyrocketed with 25 percent. average, and particularly when it comes to skills that are in high demand internationally such as development Great opportunities for international retailers and programming. Stockholm is now a net beneficiary of Currently, around 38,000 people move to Stockholm international and national talent. each year, which makes it one of the fastest growing cities in Europe. Stockholm is predicted to grow at a rate six times faster than Paris and twice as fast as Copenhagen by 2030. Every year millions of visitors travel to Stockholm. With close to 13,5 million commercial overnight stays in 2016, Stockholm continues to climb the list of most attractive destinations in Europe. Since 2016 more than 40 new international direct flight connections have Stockholm produces opened, including direct flights between Stockholm and Los Angeles, Singapore, Milan, Dusseldorf and New Delhi. There has been a considerable increase in new retail more billion-dollar space developments and expansions of shopping centres and city districts. Reasons include swelling retail sales and companies per capita high population growth rates, much higher than other leading European cities. than any other region The opportunities for international retail brands are many, and most indicators are in Stockholm’s favour, in in the world after particular for retail chains. Simply put: Stockholm offers high purchasing power, Silicon Valley. one of Europe’s most popular tourist destinations and an Financial Times, 2015 attractive business environment.

Grandpa fashion store. Photo: Tove Freij 28 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016) 29 7. Arninge STOCKHOLM 3. Täby Centrum EXAMPLES OF SHOPPING CENTRES

EXAMPLES OF EXTERNAL Nacka Forum Nacka Forum is the largest shopping centre in the southeastern part of Stockholm with fashion and interior design stores, restaurants, grocery stores, and cafés spread over four levels. Services include SHOPPING DESTINATIONS library, banks, healthcare centres, pharmacies, a children’s playing area and offices space. The centre is easily accessible by foot, car and public transport, with regular busses taking only 10 minutes to Stockholm city. STOCKHOLM REGION Several ambitious development projects are underway to further develop the area with new offices, housing and a metro line leading to Nacka 2. Barkarby Retail Park 19. Mörby Forum which will be completed by 2025. 6. Kista Centrum Galleria

E18 E4 E18

Sickla Köpkvarter Sickla is the hub of a growing new area in Stockholm. An area with a 14. Sollentuna Centrum strong urban vibe, where people live and work next door to shopping, restaurants, culture, educational institutions and international corporations 10. Vällingby City 18. Mall of Scandinavia employing approximately 5,000 people. The centre has 165 shops, including many interior design and furniture retailers and a special area for craft workshops and up-and-coming designers. Examples of retailers: G-Star Raw, Designtorget, Urban Deli, 15. Solna Bookbinders Design, Naturkompaniet, Best of Brands. Centum 12. Bromma Blocks

275

STOCKHOLM Stockholm has the best CITY Täby Centrum urban mobility/public Täby Centrum is one of the largest shopping centres in the Stockholm area and a hub for suburbs north of Stockholm. It includes extensive transport in Europe. 13. Värmdö R P retail facilities, restaurants, cafés, two large supermarkets and community services ranging from library to doctors’ practices and a local police Arthur D. Little, Urban Mobility Index, 2014 11. Liljeholmstorget 9. Nacka station. It also features entertainment ranging from a newly refurbished Forum cinema to Sweden’s largest indoor adventure golf facility. The centre 4. Sickla has welcomed a number of new market entries in recent years, includ- Köpkvarter ing Tesla and Sephora. It's still host to the only Apple store in the Stock- holm region. Täby Centrum is frequently awarded with recognizable awards such as “Stockholm’s Favourite Shopping Centre” (Evimetrix) as well as “Swe- den's Best Shopping Centre 2014” and “Best Nordic Shopping Centre in 2015” awarded by the Nordic Council of Shopping Centres (NCSC). E20

8. SKHLM 226 73 Mall of Scandinavia 1. Kungens Kurva Scandinavia’s largest shopping centre opened in November 2015 and offers an impressive combination of international and exclusive brands, 16. Heron City experiences and entertainment. Located next to Solna station and Friends Arena, Mall of Scandinavia is a mere 7 minutes from central Stockholm by train, and also has direct E4 access from the E4 and E18 motorways. A new metro station is also planned for 2022. The building covers about 300,000 sq m including 4,000 parking spaces. The Mall of Scandinavia has delighted visitors with numerous market entries ranging from Disney and LEGO Stores to MAC Cosmetics Shopping centre Airport Railway Retail Park and Nike. A range of other novelties include Sweden’s first IMAX cinema 5. Farsta Centrum and Stockholm most extensive restaurant offering, play areas for Existing retail park going children and extensive leisure and game facilities. The contemporary Existing shopping centre service offering also includes Click & Services, a lounge where e-tailing going through expansion through expansion or development 17. Haninge Centrum meets the physical shopping experience with pick-up and return areas or development and fitting rooms.

Examples of largest shopping centres and retail parks

1. KUNGENS KURVA R. P 3. TÄBY CENTRUM 5. FARSTA CENTRUM 7. ARNINGE RETAIL PARK 9. NACKA FORUM 11. LILJEHOLMSTORGET 13. VÄRMDÖ RETAIL PARK 15. SOLNA CENTRUM 17. HANINGE CENTRUM 19. MÖRBY CENTRUM Owner: IKEA Fastigheter Owner: Unibail Rodamco Owner: Atrium Ljungberg Owner: Trophi Fastighets AB Owner: Unibail-Rodamco Owner: Citycon Owner: Aberdeen Asset Owner: Unibail-Rodamco Owner: Grosvenor Fund Owner: Skandia Liv No of tenants: 73 No of tenants: 250 No of tenants: 180 (Redito AB) No of tenants: 143 No of tenants: 95 Management Sweden AB No of tenants: 125 No of tenants: 75 Fastigheter AB No of tenants: 40 No of tenants: 31 No of tenants: 88 2. BARKARBY RETAIL PARK 4. SICKLA KÖPKVARTER 6. KISTA GALLERIA 10. VÄLLINGBY CITY 12. BROMMA BLOCKS 16. HERON CITY 18. MALL OF SCANDINAVIA Owner: IKEA Fastigheter Owner: Atrium Ljungberg Owner: Citycon AB 8. SKHLM Owner: AB Svenska Bostäder Owner: CBRE Global Investors 14. SOLLENTUNA CENTRUM Owner: Varma/Capman Owner: Unibail-Rodamco No of tenants: 82 No of tenants: 165 No of tenants: 177 Owner: Grosvenor Fund No of tenants: 139 Nordic Owner: Olav Thon Gruppen Nordic Real Estate/Cavendo No of tenants: 227 No of tenants: 158 No of tenants: 75 No of tenants: 112 No of tenants: 33

30 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 31 STOCKHOLM

Located throughout the city – from “Upper East Side” Östermalm to hipster SHOPPING CENTRES Söder – these are the favourite indoor shopping destinations for Stockholmers:

AND DEPARTMENT STORES SHOPPING CENTRES IN STOCKHOLM CITY 1 Gallerian 7 Hornstull Stockholm’s first and largest shopping centre, located in the Opened in 2013 in the city’s hipster-crowded southwest corner, heart of downtown Stockholm’s commercial hub. Comprising of Hornstull is a welcoming commercial addition to the district. T 61 shops and restaurants, Gallerian is home to an exciting With a pronounced emphasis on food, drink and social shopping, T mix of international and Swedish retailers. Among them are visitors can choose from a mix of some 30 F&B and apparel Vasastan Hollister and the first River Island store in Sweden. The centre is outlets. Retailers include H&M, Picard and L'Occitane. A hip residential area with many seamlessly connected with the underground and tram. Car access Owner: Bonnier Fastigheter smaller fashion and interior T is one of the best in the CBD. The next step is an additional No of tenants: 34 5,000 sq m of new retail space containing more attractive stores and culinary restaurants. Östermalm shopping, restaurants and entertainment concepts. Retailers 8 Mood Stockholm T This large sophisticated residential include Hollister, River Island, Lindex, Nike, Clas Ohlson, G-Star 2 Mood Stockholm is shopping beyond shopping. An entire area (“Upper East Side”) has the RAW and H&M. largest concentration of private block in the city centre with an elegant, diverse and international T Owner: AMF Fastigheter Norrmalm wealth in Stockholm. atmosphere. It even includes urban gardens and unique tree- The central business district and main No of tenants: 61 houses for conference use. This is the place to find unique con- retail district of Stockholm. cepts, a high level of service and some of Stockholm’s most 2 Fältöversten popular restaurants, attracting a trendaware target group with the highest of standards. The tenant mix, containing 55 units, 4 Fältöversten is located in the heart of Östermalm, one of the most upmarket residential areas in Stockholm. A spacious covering the whole range from fashion to beauty and interiors City perfectly reflects the needs and wants of an urban consumer. T T centre with around 60 stores and restaurants that satisfy most Mood Stockholm is located close to three different metro sta- T centre of the shopping needs of its affluent neighbours. The atmosphere 6 tions. Retailers include Daniel Wellington, Best of Brands, Sam- 8 is welcoming, with big labels sharing the space alongside small high-end and lifestyle brands, traditional and classic but with soe Samsoe, Rodebjer, Yellow Corner, Posh Living, Starbucks, a modern twist. The centre is continuously evolving, aiming to Holy Greens, Boqueria, Air bar and more. uphold and improve an innovative and exciting mix of food, fash- Owner: AMF Fastigheter 11 10 ion and service. Retailers include H&M, Kicks, Lindex, Jackie, 5 No of tenants: 55 Kungsholmen 12 T 1 Rituals and ICA. T J Mainly a residential area for affluent 9 professionals. The prime retail area Owner: AMF Fastigheter Galleria Skrapan No of tenants: 60 is Västermalmsgallerian. T The ground floors of what used to be the Swedish tax authorities’ T headquarters is now a 8,600 sq m retail space with a wide range 3 Ringen of shopping offerings, along with a rooftop restaurant and sky Ringen is located in the core of Södermalm, one of the trendiest bar. The well known high-rise – now converted into student and most innovative districts of Stockholm. It houses a mix of apartments – occupies a central location on Södermalm and brands that reflect the diverse, creative and innovative people attracts shoppers of all ages. Retailers include Monki, Intersport, in the area. The galleria is a laid-back space for socialising Habitat and Vapiano. and everyday shopping, where different styles combine to Owner: Vasakronan form an attractive whole with a quirky edge. Teatern (“The No of tenants: 32 Gamla Stan Theatre”) was launched in December 2015. The venue brings together several of Sweden’s most high-profile chefs and The Old Town dates from the 10 PK-Huset offers gourmet food with fast food convenience. Retailers 13th century. Connected to the classic department store NK is the smaller include H&M, Kicks, MQ, Stadium and ICA. PK-Huset, whose ambition is to offer something new for Owner: AMF Fastigheter every family member. Well known Swedish fashion brands No of tenants: 60 mingle with a handful of jewellery, watch, beauty and children’s clothes stores. Retailers include Acne, Tiger of Sweden and T 4 Sturegallerian Polarn o Pyret. Located in the dandyish Stureplan area, Sturegallerian has Owner: Pembroke Real Estate been a meeting point for discerning shoppers, bookworms, No of tenants: 22 gourmets, coffee lovers and interior design enthusiasts since 1989. Sturegallerian caters to several walks of urban life with a diverse offering of shopping, restaurants, patisseries, DEPARTMENT STORES nightclubs, entertainment and recreation. Retailers include: Zara, Rituals, Wyred, Massimo Dutti, Casall, Sturehof, Grand 11 Escalier and Sturebadet Spa. NK Stockholm’s classic department store, located on the major Owner: Tamweelview European Holdings S.A shopping street Hamngatan and adjacent to Mood Stockholm. No of tenants: 61 118 different stores featuring a vast assortment of high-end fashion and luxury goods. Restaurants and cafés for refreshments T 5 Centralstationen are found throughout the building. A popular grocery store and T Centralstationen is the main hub for tourists arriving from all bakery is located in the basement. Examples of brands: Hermés, over the world, connecting people to railways, metro lines Ralph Lauren, Paul Smith, Burberry and Max Mara. 7 Södermalm Stockholm’s most populated island, and buses. Apart from that, Centralstationen offers a wide Owner: Hufvudstaden T attracting young, trend-conscious urbanites, selection of stores, restaurants and coffee shops. Retailers No of tenants: 118 includes the retail and F&B district SoFo. include Lindex, Starbucks, Luzette, Burger King and Lush. The bohemian area is home to a mixture of Owner: Jernhusen 12 J Åhléns City trendy contemporary boutiques. T No of tenants: 82 Åhléns is the leading department store operator in Sweden, whose flagship Åhléns City is the largest department store in 6 Stockholm. Here, over 1,000 quality brands co-exist to offer Västermalmsgallerian the widest assortment of fashion, beauty, accessories and In the heart of Kungsholmen, one of the most urban and lively 9 lifestyle products in town. Examples of brands: Hugo Boss, districts in Stockholm, lies the shopping centre Västermalms- Filippa K, J.Lindeberg, Muji, Guess, Diesel. gallerian. It contains more than 40 shops, creating an attractive mix of fashion, food and services. This is where urban consumers Owner: Ramsbury Property do their daily shopping and spend time with friends and family. No of tenants: 16 The centre is located right by Fridhemsplan metro station, Stockholm’s third largest hub for public transport. Retailers include Rituals, H&M, Gina Tricot, Polarn o Pyret and Espresso 3 House. T Owner: AMF Fastigheter Examples of recent establishments and coming soon: No of tenants: 46 DID YOU … that Monocle recently … that fashion magazine Vogue • Celine • Chanel Beauty Store • Disney Store • Eataly KNOW ... chose Gamla Stan as recently mapped out the 15 coolest • Isabel Marant • Mont Cler • Mac Cosmetics the “top up-and-coming neighbourhoods in the world, and J Commuter trains • Pull & Bear • Sand • Superdry neighbourhood in the world”. Södermalm in Stockholm placed 3rd. T Metro

32 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 33 Kommendörsgatan

Saltmätargatan STOCKHOLM

Rimbogatan

Döbelnsgatan

KEY RETAIL AREAS Regeringsgatan

Luntmakargatan Johannesgatan 1 Drottninggatan AND DISTRICTS Birger Jarlsgatan The busiest pedestrian shopping street in Stockholm, where the largest Swedish retailers have a presence. The street has three Sturegatan Kammakargatan Grev Turegatan types of atmospheres: the southern part of this 1,500 m stretch STOCKHOLMHolländargatan CITY CENTRE Smala Gränd begins in heavily touristy Old Town, the central part has a Humlegården Linnégatan crowded atmosphere with a vast retail offering, and the north- Brahegatan ern part is slightly calmer with historic architecture, cafés and Retail in Stockholm’s city centre is concentrated restaurants, combined with independent boutiques. Location of

Malmskillnadsgatan the department store Åhléns and brands like HM, River Island, in connected shopping areas, each with its own Zara and Weekday.

Bibliotekssgatan Footfall: Fri: 75,000, Sat: 75,000 unique atmosphere and commercial offering. David Bagares Gata Gamla Brogatan: Fri: 8,300, Sat: 10,000 Filippa K Anglais Morris Klarabergsgatan: Fri: 50,400, Sat: 32,500

Panini Internazionale 2.0 Hotel Stureplan Eton 3 Jamie's Humlegårdsgatan URBAN DELI Italian Gant

Rotisserie Mama 2 T Bistro Rigoletto Taverna Sergelgatan/Hötorgscity Tunnelgatan Naturkompaniet Brillo Restaurant Ekstedt Hötorgscity has a typical 1960s environment with the pedestri-

Brunnsgatan Nespresso Carlings Majorsgatan anised street Sergelgatan as the central hub. Shopping is diverse

Elgiganten Crockett & Jones The North Face Hotell Kung Carl Haglöfs Stadium Zara Massimo Dutti

Odd Molly in this hub for young shoppers, who mainly aim for the big chain J Commuter trains T Ladurée Fjällräven Starbucks Twist & Tango Norrøna Sture- brands like Gina Tricot, H&M, Mango, Monki and Desigual. The T Metro Rizzo gallerian new Art Deco hotel Scandic Haymarket is located at Hötorget. Casall Filippa K

Bik Bok

Restaurant Noa Noa Footfall: Fri: 35,000, Sat: 35,000

Lush Stureplan 8 Kungsgatan L'Occitane Sveavägen: Fri: 18,100, Sat: 14,300

Hotel Olof Palmes Gata Ecco K 25 Nosh & Chow Sturehof Triumph East Grodan Culture T Sail Racing 3 Sturegallerian/Humlegårdsgatan T At Stureplan Sturegallerian offers numerous exclusive premium CerveraT brands as well as a row of up-market restaurants and nightclubs. Kungshallen Östermalmstorg Lästmakargatan & Other Stories Lindex T 7 for all T Grev Turegatan On Humlegårdsgatan you can find Stockholm’s new “Savile Row” Röhnisch Arket Efva Attling mankind with a menswear focus. There are also lots of cozy Coffee shops. Oxtorgsgatan Elvine Konserthuset T Mulberry Footfall: Fri: 15,200, Sat: 12,000 IKEA 5 Designtorget Bottega Veneta Biblioteksgatan Zara Home Jakobsbergsgatan Best of Bianchi Karen T Brands Miller 4 Bik Bok Denim & Supply 7 Mood District/Regeringsgatan Apelbergsgatan Scandic H&M Hötorget Rodebjer Norrlandsgatan Malene Birger Haymarket Malmskillnadsgatan Boqueria Zink Crossing Hamngatan and connecting Kungsgatan, Regeringsgatan 4 Georg Jensen Riddargatan Regeringsgatan Grill Club Monaco Nybrogatan houses the lifestyle galleria Mood Stockholm and a whole new Gina Tricot Weekday Zara Home Eataly WeSc Hötorgshallen Urban Outfitters Prinsen River Island Mood Timberland neighbourhood that adds a contemporary mix of fashion and T Ralph Lauren T F&B offerings. In the corner of Mäster Samuelsgatan and Desigual Hobbs Stella Indiska Stockholm McCartney Kungsgatan Monki Prada Regeringsgatan you will find Urban Outfitters. Nearby you can also Yves Oscar Jacobsson 5 Levis 2 COS Burberry buy kitchen wear from the first citybased IKEA in Stockholm. Volt Slöjdgatan Rocher Birger Jarlsgatan Sergelgatan Mäster Samuelsgatan Aplace Bistro Jarl Timberland Houdini Rodebjer Marc by Footfall: Fri: 13,900, Sat: 10,700 Frantzén Grandpa Zara H&M Man Chanel Mäster Samuelsgatan: Fri: 14,600, Sat: 14,700 Stadium Sephora Dr Denim Church's 1 Sveavägen Jakobsbergsgatan: Fri: 7,600, Sat: 5,000 Grand Central The Body Shop Drottninggatan Hugo Scandic Hotel Gamla Brogatan Scorett Boss Teatergrillen Riche Smålandsgatan Marimekko Louis 5 Klara Norra kyrkogata Vuitton Bibliotekstan/Birger Jarlsgatan Massimo Dressmann Dutti Bibliotekstan is Stockholm’s most exclusive fashion and luxury Mango Boomerang Indiska Nobis Hotel district, old brick buildings dating back to 1885. International H&M Nathalie Sibyllegatan

H&M Gina Tricot PK- T Bryggargatan Zara Schuterman high-end brands such as Prada, Stella McCartney, Burberry,

Kjell & Company Acne H&M NK Huset Gucci Dramaten Ralph Lauren, Chanel and Louis Vuitton sit alongside Swedish T Hamngatan T designers Acne and Rodebjer, to name a few. HMs new flagship H&M Stadium Ole store Arket opens up in spring 2018. And the Food & Beverage Dunkin' Donuts H&M Lynggard T H&M brand Eataly open up 1000 sqm in the middle of Biblioteksgatan. Nordic Light Hotel Lindex Strandvägen Footfall: Biblioteksgatan, Fri: 20,000, Sat: 25,000 H&M Home Desigual 6 Hamngatan Victorias Secret Norrmalmstorg

Mango Monki

Dunkin' Donuts XXL Birger Jarlsgatan: Fri: 25,000, Sat: 15,000 Kött och fiskbaren H&M T Västra Trädgårddsgatan Mäster Samuelsgatan 6 Hamngatan T Näckströmsg. Berzelii Park PANE FRESCO Berns Kulturhuset An attractive high street with a mix of flagships like H&M, Åhléns City T Nybrohamnen Klarabergsgatan Gudrun Sjödén Sergels Torg Gallerian Desigual, Zara and Victorias Secret. Home of the classic NK 9 BR Toys Carlings department store and large shopping mall Gallerian across the Vasagatan ecco Dressmann street. The street stretches from the city area around Sergels Klara Östra Kyrkogata Torg down to the exclusive Bibliotekstan district. Kungsträdgårdsgatan

Beridarebansg. Footlocker Regeringsgatan Runners' Store Footfall: Fri: 65,000, Sat: 50,000 Wahrendorffsgatan Radisson Blu Royal Cubus Mexx Viking Hotel 7 Norrlandsgatan A trendy street where the young Stockholmers meet for lunch J Klara Västra Kyrkogata Kicks T Hotel AT Six Arsenalsgatan Nybrokajen and coffee, for example at The Bianchi Café & Cycles, where they can also buy a trendy bicycle. Norrlandsgatan connects Stockholm Central Station Malmtorgsgatan Scandic Continental Hobo Hotel the Mood district with Bibliotekstan, as well as Hamngatan Kungsträdgården and Kungsgatan. Luzette TGR H&M T Radisson Blu T Slettvoll Strand Hotel Footfall: Fri: 15,000, Sat: 15,000 KlarabergsgatanWagamama Drottninggatan Media Markt J Klarafaret Grevegränd River Island Radisson Blu Vattugatan 8 Kungsgatan Waterfront Hollister Congress One of the most visited and popular sites in Stockholm, linking Östra järnvägsgatan the city’s eastern and western retail zones. Lined with outdoor T Stallgatan brands such as Norrøna, The North Face and Haglöfs. There are Operakällaren lots of restaurants, cafés and food courts like Kungshallen, K25, Vattugatan Herkulesgatan Panini 2.0 and rotisserie Mama. Nespresso and Starbucks have Jakobs Torg Kungliga operan Grand Hotel chosen to locate their flagship stores on Kungsgatan. Mathias Dahlgren, Starbucks Strömkajen Grand Hotel Footfall: Fri: 45,000, Sat: 40,000 Strömgatan Karduansmakarsgatan

Strömbron 9 Vasagatan The Central Station, with its 11,000 square metres of retail space, Södra Jakobsgatan stands out for its access to communications and transport. The Sheraton Hotel Gustav Adolfs Torg Norrbro Blasieholmskajen main commercial area on Vasagatan is made up of mostly large

Restaurant F12 Lydmar hotels and restaurants. New developments are under way to Tegelbacken make this street on of the most attractive new entrances to Fredsgatan Stockholm. Centralbron Footfall: Fri: 40,000, Sat: 30,000 StrömgatanRiksbron Klara Mälarstrand Vasabron 34 35 STOCKHOLM

RETAIL DEVELOPMENT IN STOCKHOLM CITY

Many new developments are under way in Stockholm city. Ranging from bold Photo: Henrik Trygg Photo: new concepts such as Urban Escape – connecting hotels, retail spaces, offices and restaurants – to the revamping of Stockholm's most central street.

THE LOBBY completed in 2025. Together they are updating this The market place of tomorrow classic business, shopping and entertainment district The Lobby has been described as the concept of the into a meeting destination with plenty of space in an future in terms of retail. Under development by AMF unbeatable location. Work is underway to create a Fastigheter and located in The Mood District, on central yard, additional restaurants, a large food hall, Regeringsgatan 61, the Lobby is all about new products a new hotel as well as modern offices and residential and innovative concepts. It is a curated and dynamic spaces. The 8000 sq m of commercial space and retail market featuring fashion, lifestyle, interior design, the new food hall will share a completely new beauty, and technology brands and pop-up stores as ground floor accessible through a new exit from the well as food & beverage and spaces for socializing underground. and events. The Lobby will also feature a range of sophisticated digital services, such multimedia SERGELHUSET shopping tools and Click & Collect. City development – ongoing project In the centre of Stockholm City, with a unique location URBAN ESCAPE facing Sergels Torg, you will find Sergelhuset. This The hottest city space in Stockholm is a major ongoing development involving three AMF Fastigheter is shaping one of the hottest new properties, three streets and a city square. The city spaces in the capital. Spanning five properties, anonymous- looking bank headquarters will be given four streets and two squares, Urban Escape attracts a whole new expression and role to play in the city, those seeking a creative vibe and a cosmopolitan pulse. and will offer modern central offices, brand-new retail Whether you are looking for offices or retail space, this spaces, residential units, hotels and meeting places. is the hot spot. Urban Escape also houses the iconic Bottom floors facing Sergels Torg will be opened up, Gallerian, Stockholm's most central shopping mall as with solar staircases between Malmskillnadsgatan well as two unique lifestyle hotels and a number of and Sergelgatan generating entirely new pedestrian top restaurants. To top it off - these proporties are flows. Plans for a new commercial property are also interlinked through a roof-top setting with bars and in the pipeline for this big project. The construction event spaces. started in the summer of 2017, and will be ready for occupation by 2021. VASAGATAN Stockholm's most central street is getting an upgrade GAMLA BROGATAN The Central Station, with its 11,000 square metres of Bringing back the trendy atmosphere to one of retail space, is unbeatable in terms of access. The main Stockholm´s most unique streets commercial area on the street currently consists mostly The location between Drottninggatan and Vasagatan of large hotels and restaurants. New developments are shows the potential for this 250 meter long street. In under way to make this street one of the most attractive the past, the street had a strong position as a trendy new entrances to central Stockholm. Starting early hub and attracted at that time the newest concepts. 2018, construction will be carried out to create a The character is unique with a taste of a friendly more attractive area with wider sidewalks and more small town with creative concepts, restaurants and outdoor restaurants. Traffic will be reduced in favour cafés, located next door to the urban and vital area of pedestrians and cyclists. The City of Stockholm and with large customer flows. The new commuter train real estate owners on the street are collaborating within station (Citybanan) at Vasagatan in the beginning of Management Vasagatan toward a shared vision of an Gamla Brogatan is drawing attention and will create all-day, all-year open street bustling with contemporary new strong customer flows in the coming years. The F&B and retail concepts. real estate owners have started the renewal work, within Management Gamla Brogatan, to regain that STURE position. Focus are both indoor and the outdoor The place to meet environment together with the municipality. Strong DID YOU ... the 2nd highest net ... the consumption capability ... commercial The City of Stockholm and AIDA, Abu Dhabi and creative concepts as Grandpa, Volt, Dr Denim and KNOW ... income per household per person in Stockholm is overnight stays in Photo: Ulf H Börjesson Photo: Investment Authority are collaborating on a star restaurant Frantzén have the street as their home, in the Nordics are 150,000 SEK/year. Stockholm 2016 redevelopment of Sturekvarteret that is set to be and the work will continue to make room for more. found in Stockholm. was 13.5 million.

36 1 Swedish krona, SEK = ¤ 0.105, EUR (average 2016) 37 Photo: Tove Freij GOTHENBURG

Retail sales index Daily goods Non-daily goods Total

Gothenburg 102 130 115

Sweden 100 100 100

Source: HUI

GOTHENBURG The Gothenburg region is THE SMILING FACE growing faster than anyone OF SWEDEN could have imagined. Serious investments are also being made in infrastructure and urban development, leading to more commuting and a population influx.

KEY FACTS GOTHENBURG

GRP/Capita*: Companies: 114,000 SEK 460,000 Foreign owned companies: 2,300 Population: Average age: 39 • City: 557,000 (+8,500 per year) Highly educated people: 53% • Region: 1.0 million (+19,000 per year) Single households: 53% • County: 1.7 million (+17,000 per year) Average income: SEK 250,000 Workforce*: 503,000 Retail sales*: SEK 65 billion Students: 50,000 (10% of total Sweden)

* Gothenburg Region Source: Business Region Göteborg For more data on the Gothenburg Region, you may download the report "Facts & Figures" on www.businessregiongoteborg.com

38 39 GOTHENBURG

DID YOU KNOW THAT ... has a retail and F&B sector with ... is a region growing by 32 people GOTHENBURG … a turnover of SEK 71 billion which per day and the added average annual employs more than 38,000 spending per person on retail (excl. F&B) GOTHENBURG people. is approx. SEK 65,000. THE PEARL OF THE WEST COAST

With a thriving business environment and an exciting urban transformation underway, Sweden's second city is attracting people, companies and investors like never before.

Transforming 5,000,000 square metres are slated for development in the central parts of Gothenburg alone, which will double in size with 25,000 new apartments and 45,000 new workplaces. The total investment in the region is estimated # Gothenburg at SEK 1,000 billion. 1 ranks as the most Strong growth sociable city in the world For many years, the Gothenburg region has enjoyed a Source: Hostel World 2017 birth surplus and net population growth. In addition, the Gothenburg region has the fastest growing total wage sum among Swedish metropolitan regions. The strong A tourist and shopping destination growth of the region's labour market is driven mainly by Gothenburg has a lot to offer. There is a wide range to the high value added generated in the region’s production choose from, and plenty of shops are within walking of goods and services. distance, with a mix of department stores, shopping centres, designer shops and pleasant pedestrianised areas. The region also has extensive experience hosting and organizing large and small meetings/congresses, events and festivals, putting it in a strong position in this area relative to the POPULATION GROWTH rest of Sweden. This adds to the importance of and growth in tourism, and to the number of visitors. The number of airline passengers continues to rise, 2000 844,000 breaking a new record in 2016, when 6.4 million passengers travelled to and from Gothenburg. The hotels, holiday villages and hostels also reached new highs in 2016, with 2010 929,000 4.7 million overnight stays.

A delicious experience of Gothenburg 2020 1,046,000 Gothenburg is also a fantastic city for eating out. The offering of restaurants and cafés is well developed. It has everything from Michelin-starred restaurants to tiny street stalls that 2030 1,167,000 serve delicious local specialities. The proximity to the sea and the archipelago means that the selection of fish and seafood is second to none in Sweden. Gothenburg offers several world-class fish and seafood restaurants.

Retail growth Retail sales are an important growth engine for the Gothenburg region, accounting for 27,000 full-time employees. GOTHENBURG AT A GLANCE The city of Gothenburg will celebrate its 400th anniversary in 2021, by which time it will have a substantially expanded • Value added in food & beverage has increased infrastructure base and be an even more attractive travel by more than 60% since 2009 destination. Retail sales play an important role in making this goal a reality. • Sweden's top logistics location and home to Gothenburg is increasingly making waves on the fashion Scandinavia's largest port scene. It’s the birthplace of global brands Nudie Jeans, Monki and Weekday. Meanwhile, major Swedish chains • Sweden's best location for central warehouses MQ, Lindex and KappAhl all have their headquarters in the city.

Vallgatan 12. Photo: Frida Winter/Göteborg & Co 40 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 41 E6 GOTHENBURG 14. Stenungstorg Centre THE LARGEST SHOPPING DESTINATIONS 9. Bäckebol Shopping centre IN AND AROUND GOTHENBURG E45 11. Allum Shopping centre

E20 Frölunda torg Shopping Centre 6. Backaplan

Nordstan shopping centre Photo: Superstudio/Göteborg & Co 1. Nordstan Shopping Mall J 3. Arkaden Galleria EXAMPLES OF SHOPPING CENTRES, RETAIL PARKS AND DEPARTMENT STORES 2. NK 4. Fredsgatan 1 Nordstan Shopping Centre 5 Frölunda Torg 10 Kållered retail park Gothenburg City The largest shopping centre in Gothenburg, Frölunda Torg offers 200 stores just 15 min. Kållered Köpstad was developed from open is much more than a routine shopping trip. from the city centre. It has everything from countryside into one of the region's retail Aside from the massive selection of clothing, fashion, home décor and sporting goods to parks in the 1970’s. A new land use plan is in shoes and eateries, Nordstan also offers cosmetics and electronics. There are also the works to allow for development of the area. cosmetics, home electronics, sporting goods, several cafés and restaurants, as well as Owner: IKEA Centres toys, interior design items and much more. unique delicacies at the Salutorget food hall. No of tenants: 34 To the airport Owner: Hufvudstaden AB & Vasakronan AB Owner: Skandia Fastigheter AB No of tenants: 178 No of tenants: 217 11 Allum Allum is located 8 km east of Gothenburg 2 Nordiska Kompaniet (NK) 6 Backaplan centre. It is a modern shopping centre 27/40 NK stands for style, trends and inspiration. Backaplan, located just north of Gothenburg's featuring speciality shops side by side with This exclusive department store has been city centre, is one of Sweden’s largest shopping well known chains as well as eateries. E6 located at Östra Hamngatan 42 for over a areas. It covers approx­imately 110,000 sq m Owner: Steen & Ström Sverige AB 155 158 century. Spread over four floors, it has over and holds more than 120 stores. Backapla­n is No of tenants: 100 50 departments offering the latest in fashion, a public transportation hub and is easy to reach accessories, beauty and interior design. The by car. 12 NK Designers department celebrates Swedish Kungsmässan Owner: Multiple owners The retail trade in the growing city of Kungsbacka, brands such as Dagmar, Whyred, Acne, Hunky- No of tenants: 119 dory and Odd Molly. International brands such south of Gothenburg, is characterised by three as Marc Jacobs and D&G can also be found here. separate shopping areas – Hede Fashion Outlet, 7 Galleria 421 Kungsmässan and the inner city. Kungsmässan Owner: Hufvudstaden AB Opened in 2006, it has grown into an estab- is located in the heart of Kungsbacka. No of tenants: 48 lished shopping centre with an increasing Owner: Aranäs KB E20 number of visitors and sales. The largest tenant No of tenants: 86 3 Arkaden Galleria is ICA Maxi, followed by MediaMarkt. Other Arkaden consists of more than 20 shops and tentants include H&M, Intersport, Dress- 13 restaurants on three levels with a focus on man, Lindex, KappAhl and Cubus. Hede Fashion Outlet fashion, design and décor. Here you will find This outlet offers well-known brands in fashion, 5. Frölunda Torg Owner: Eurocommercial Properties N.V sporting goods and home furnishings from Acne, shops like Zara, Raglady, Tara, Vans, MQ, No of tenants: 13 7. Galleria 421 Mango, Tommy Hilfiger and Tesla. The mall Björn Borg, Hugo Boss, Filippa K, J.Lindeberg, opened way back in 1899. Kosta Boda, Lacoste, Nudie Jeans, Orrefors, 8 Sisjö retail park Oscar Jacobson, Peak Performance and Owner: Vasakronan AB Sisjö Entré is a part of Sisjö Köpstad Rörstrand. No of tenants: 21 8. Sisjö Retail Park – a customer-friendly and comprehensive Owner: Svenska Handelsfastigheter shopping complex for both consumable and No of tenants: 50 4 Fredsgatan durable goods. Located in Askim in the south This area around the main shopping street of Gothenburg, it is one of the most largest named Fredsgatan is also called "Fredstan". shopping areas in the region, which is rapidly 14 Stenungstorg Centre Fredsgatan is a classic shopping street in growing and attracting more stores to the This center in the municipality of Stenungsund downtown Gothenburg and stores have area. There is a mixture of stores offering consists of many stores with a large variety recently been rebuilt with new entrances. electronics, DIY and home improvement, of brands. The location is in a quiet marine environment just by the ocean. J Commuter trains Also, new retail space has been created sporting goods, toys, etc. making room for new fashion, and food and Owner: : Alaska Holding Sverige Owner: Citycon beverage concepts. No of tenants: 67 No of tenants: 75 Shopping centre 10. Kållered Retail Park Owner: Vasakronan AB & Hufvudstaden AB No of tenants: 9 9 Bäckebol Retail Park Located on the island of Hisingen in the northern part of town, this large shopping destination is home to retailers such as Ikea, Airport Bauhaus, Clas Ohlson, Coop, MediaMarkt and sports chain XXL. Owner: Trophi Fastighets AB (Redito AB) 12. Kungsmässan No of tenants: 28

13. Hede Fashion Outlet

42 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 43 Åhléns City Esprit GOTHENBURG S Kornhusgatan Kronhusbodarna Casino Cosmopol Nordstan Stampgatan Smedjegatan Desigual PostgatanGustav Adolfs Torg Victoria's Secret Gothenburg has

Tyggårdsgatan Slussgatan Drottningtorget an exciting mix of Sankt Eriksgatan Packhusplatsen Palace international fashion KEY RETAIL Köpmansgatan S Östra Hamngatan brands, independent Michael Kors shops, pedestrian Zara Brunnsparken AREAS AND Norra Hamngatan Mango Benetton streets, malls and Arkaden Lindex Tommy Hilfiger department stores. Golden Days Tesla FredsgatanGina Tricot

DISTRICTS Stadium 1 Naturkompaniet Avenyn - the city's boulevard GOTHENBURG Fiskekrogen Södra Hamngatan NK Kungsportsavenyn, known as Avenyn (the Lilla Torget Wasséns Panduro Avenue), stretches from the monumental

Levi's Super Dry Götaplatsen to Kungsportsbron bridge by the Korsgatan Cervera CITY CENTRE Best of Basic Best of Brands Trädgårds- Zarah Home Taco Bar Moat. Avenyn is a popular destination for over Condeco Vans Volt Stora Nygatan Föreningen 8 million Gothenburg natives and tourists Elite Plaza Drottninggatan Jedviks Josephssons The DublinerSephora KFC every year. The boulevard and its side streets Lindex Västra Hamngatan Zara are lined with numerous cosy cafés, renowned Twilift Massimo Ekelundsgatan Dutti Jarl Sandin Flash Jeweler Kappahl Efva Attling Jerns restaurants and popular bars. In summer, Timberland

H&M Avenyn becomes even livelier as the pavements

Kyrkogatan MQ Magnus&Magnus COS Ritz fill up with sunny terrace bars, cafés and Stadium Östra Larmgatan strolling holidaymakers. The district also has Woolrich Vagabond several museum shops, including the one at S Napapirji

Skeppsbron Magasinsgatan New House Marc O'Polo Dorsia 2 Hemtex the Gothenburg Museum of Art with its large Stora Badhusgatan Pour Bon THE KungsgatanSpecsavers Twist & Marlboro Classics Åhléns Village Tátch Tátch Gina Tricot Tango selection of art and design books, and Röhss- Macforum S INNER CITY Designtorget Ströms Avalon ka, which offers an assortment of curated o Pyret Polarn Kungsportsbron Kungsportstorget J.Lindeberg design items and prints. Flagship stores for

Body Shop Oscar Jacobson, Villeroy & Boch, Tommy Pizza Hut Milk & Honey Vallgatan Tiger Tranquilo Nudie Jeans Hilfiger, Bang & Olufsen, Nespresso and Laura Saluhallen food hall Ashley rub shoulders with a wide selection of Surbrunnsgatan Espresso House Johanssons skor b'chic Bältesspännarparken top fashion chain stores. Recently the store Av33

Flash Whydred opened here where one can find an assortment Kungsgatan Pop boutiqueKungsängen Da Matteo Acne of sports brands such as Under Armour. Sally Houdini Jones Velour Södra Larmgatan Norrgavel Filippa K 2 Strömmingsluckan AB Furetti Stora Teatern The inner city The charming area inside the Moat is home to Hvitfeldtsgatan

Kungshöjdsgatan Basargatan Artilleriet Interiors a mix of small specialist shops and large chain S stores. There are about 470 stores, more than J Commuter trains Södra Vägen 125 restaurants and 57 cafés, and over 10 S Tram retreats for body and mind. The aroma of freshly Restaurant roasted coffee drifts from Victoriapassagen, a narrow alley lined with charming small bou- Hotel tiques. Beyond, the cobbled Södra Larmgatan Culture Nya Allén stretches all the way to Kungsportsplatsen Parkgatan Hard Rock Café and the old Market Hall (Saluhallen). A little Barabicu Brasserie Lip Kometen farther along the Moat stands the famous

Le Pain Feskekôrka fish market hall. Kungsgatan, which Francais 1 is mostly a pedestrian street, offers a wide Feskekörka Arsenalgatan StorgatanTeatergatan Hvitfeldstsplatsen AVENYN variety of shops, cafés and restaurants. Burger Lorensbergsg. King Recently, Tesla motors opened a showroom Chalmersgatan here in the inner city. Luxury brand Michael Kors Kungsparken Västra Hamngatan Kungsportsavenyn also has a store close to the Tesla showroom. Järntorget Rizzo Ecco The Magasin district, previously a ware-

Götabergsgatan S house district, now offers a great selection of shopping and exciting places to eat. A creative S Peacock Dinner Club centre has blossomed in the neighbourhood SMAKA Oscar around Magasinsgatan, Vallgatan and Södra

Rosenlundsbron Vasagatan Norra Allégatan Jacobsson Larmgatan, where local Gothenburg designers 4 LINNÉ Parkgatan Aschbergsgatan Lindex have set up shop amidst cafés and vintage Södra Allégatan S boutiques. Shoppers will also find speciality TvåkantenVileroy Boch shops such as Emma and Malena and Velour, Villervalla Linnégatan No.2 Vigårda S and can enjoy a seafood lunch at Strömmings- luckan in the heart of this district. Elite Park Avenue Lindex Tacos & Tequila Made in China Haga Östergata S Cabaret Lorensberg 3 Taverna Averna Haga 3 HAGA Haga Nygata Haga is one of the oldest and most popular Av 33 Koka Nespresso districts in Gothenburg. The neighbourhood Hereford Kristinelundsgatan Tommy Hilfiger Beefstouw has kept a lot of its original charm and the Sjöbaren Synoptik Vasaparken picturesque main street Haga Nygata is lined Haga Nygata

Liten Karin Liten with well-preserved wooden houses, boutiques

Exter Smycken Exter Twist & Tango & Twist Marimekko S and cafés. It is home to numerous small Linnégatan

Restaurang 28+ boutiques that offer an eclectic mix of old and new. There is a wonderful assortment of Vasaparken Mellangatan antiques, handicrafts, designer goods, books, children’s clothing and vintage fashion. The Vasagatan Engelbrektsgatan Kaponjärgatan neighbourhood merges into the Linné district. 7Eleven

Östra Skansgatan Skolgatan Husargatan 4 Linné Pilgatan The Linné district extends from Järntorget The popularity of Gothenburg— square to the hub Linnéplatsen, next to Sprängkullsgatan S S Slottsskogen, a park. The street is sometimes Landsvägsgatan birthplace of ­Volvo (and Alicia Vikander), described as “the main boulevard” for the locals, largely thanks to its large selection of Lilla Bergsgatan home to ­Michelin-star restaurants, restaurants and bars. The area is also good for Viktorshopping, Rydbergs Gata with a varied selection of vintage, Skansen Kronan Västergatan picturesque ­architecture, sophisticated fashion boutiques and art galleries. The four Skanstorget side streets named Långgatan are dotted with bar culture, renowned galleries and art urban fashion stores, vintage boutiques, record shops, antique shops, pubs and restaurants.

Linnéterassen museums, and designer shops—has exploded in the last few years. – Matilde Wergeland, Vogue 2017 44 45 GOTHENBURG

RETAIL DEVELOPMENT IN THE GOTHENBURG REGION

Gothenburg is in the early stages of its biggest development leap in modern history and 80,000 new homes and as many workplaces will be built by 2035. Gothenburg’s county, Västra Götaland, also has the largest planned volume of new retail space – 700,000 square metres.

Nordstan Shopping Mall services and eateries. 300 apartments will be built Ongoing development next to this area. SKF’s old factory buildings are being This enormous shopping centre, which attracts millions transformed into the new shopping experience Kulan, of shoppers every year, is set to grow even larger. whose architecture and design are inspired by the Renovation and expansion have already started, and industrial heritage of the area. The Avenue - Avenyn - main boulevard of Gothenburg will provide new streets and arcades, more entrances and more retail space for stores and eateries. Högsbo-Sisjön Ongoing 2016-2019 Fredstan This area south of Gothenburg continues to expand, Ongoing expansion and development and is expected to double in area over the next years. In 2016 several new stores opened along the southern The investments will lend the area a new character, part of Fredsgatan. After extensive renovations the street with housing, offices, new retail space and hotels. is undergoing continuous development and will offer Gothenburg Airport City premium concepts to the Gothenburg market as well Nya Hovås Retail Ongoing development as new eateries. Ongoing 2016-2019 This huge airport area in the municipality of Härryda million sq m is being This first class retail area in the prosperous residential will be a sustainable destination for work, services, developed in central Backaplan retail district area in southern Gothenburg, about 15-20 minutes meetings, shopping and travel. There are detailed Gothenburg alone, and the Ongoing 2016-2025 drive from Gothenburg city centre, is on its way to plans for large areas dedicated to logistics, business total investment volume for This large and popular retail district has a central grow bigger during the coming years. There are major parks and retail. 5 the entire region is estimated at location, just a bridge and a few minutes away from plans for more retail space with a total of 50 well-sorted Gothenburg's inner city. It will transform into a new stores and more housing. Kongahälla Shopping SEK 1,000 billion. The largest sums urban district – an attractive area for living and shopping. Expected opening 2019 will be invested in new housing, Developers have joined forces, and plans include Kållered retail park A new retail destination will be established in this infrastructure, industry/production 5,000-6,000 housing units, public spaces and retail/ Expected opening 2021 municipality of Kungälv – just along the E6 freeway. and retail. food & beverage space. This is a large area of retail expansion in the municipality The planned name of this urban district is Kongahälla of Mölndal, which will give the new modern shopping – it will consist of retail as well as non-commercial Kulan Retail District destination a combined total area of nearly 80,000 sq m. activities covering about 35,000 sq m. It will also Expected Opening 2021 include new residential units. All of which will be This shopping centre in Gothenburg is under development adjacent to the new travel centre also planned for in with 55,000 sq m of new retail space including stores, this area.

Mölndal Galleria Kongahälla Shopping/Adapta Fastigheter Expected opening 2018 This galleria is a redevelopment project of parts of the existing city centre of Mölndal. It will feature 70 stores spread over 24,000 sq m of retail services and food and beverage. Around 150 apartments will be located on top of the two-storey galleria.

The Avenue - Avenyn - main boulevard of Gothenburg Ongoing expansion and development Avenyn and its side streets are being developed to make room for even more shops, experiences and restaurants of international calibre. This transformation aims to give Photo: Tomorrow visitors an exceptional range of choice within fashion, food and exciting art and culture concepts.

Allum Ongoing expansion This mall is located in Partille, 7 km east of Gothenburg. Allum is set to expand by 15,400 sq m taking the total number of stores to more than 130. The expected opening of the new extended mall is during 2019.

46 47 MALMÖ

Retail sales index Daily goods Non-daily goods Total

Malmö 97 136 116

Sweden 100 100 100

Source: HUI

MALMÖ If you are looking OPENNESS for a vibrant, evolving AND place with an excellent geographical location that ACCESSIBILITY gives you access to the most densely populated region in Scandinavia – then look no further. You have come to the right place. Let us introduce you.

KEY FACTS MALMÖ & GREATER COPENHAGEN

GRP/Capita*: Students New companies: 8 reg./day 450,000 SEK • Malmö: 26,000 Average age: 38 Population • Greater Highly educated people: 50% • City: 328,494, Copenhagen*: 153,000 Single households: 70% (+4.8% since 2011) (8,000 scientists) Average income: • Malmö region: 695,430 Companies SEK 207,000 • Greater • Malmö: 35 171 Retail sales Malmö region*: Copenhagen#: 3,900,000 (1,941 are foreign-owned) SEK 45 billion (7% of Sweden) Workforce: 170,218 • Greater Copenhagen#: 250,000 Photo: Justin Brown * Malmö Region # Greater Copenhagen includes not only Malmö but Skåne "Greater Copenhagen is a metropolitan region that spans Eastern Denmark and SKåne in Southern Sweden" 48 49 Source: http://www.greatercph.com/about MALMÖ

DID YOU ... ranks 7 in EU – Inhabitants ... ranks in the top three ...is the second city in KNOW THAT most satisfied with their lives. greenest citiesin the world. European entrepreneurial MALMÖ ... (EU Eurobarometer 2015) (Green Uptown Magazine 2013) rankings. (European Cities) MALMÖ YOUNG, DYNAMIC AND GROWING IN SOUTHERN SWEDEN Malmö is Sweden’s third largest city, located in the Southernmost part of Sweden, Skåne. Malmö is the economic hub and growth center of the region, offering access to 3.9 milllion consumers in the Greater Copenhagen area.

Most densely populated region in Scandinavia Malmö was The city gives retailers access to the most densely recently ranked populated region in Scandinavia via the Öresund Bridge as the world's fourth that connects Malmö directly to Copenhagen, Denmark. # most inventive city. Thanks to the seamless connection with Greater Copenhagen there is a substantial flow of shoppers and commuters to 4 and from Denmark – another nation and 2.6 million more Forbes Magazine people within reach. The Öresund Bridge ensures that A top choice for Nordic Headquarters goods, competence and people flow freely between the The city is experiencing positive population growth for two countries, serving as one greater market region. The the 31st consecutive year, and now has approximately region represents 26% of the countries’ total GNP, is 328,000 inhabitants (+64,000 daily commuters). Malmö home to around 250,000 companies, approximately is considered the no. 1 city for Nordic headquarters, the most 145,000 students and 8,000 researchers at the region’s competitive region in the Nordics, and the 4th most 17 universities and colleges of higher education. competitive in EU according to the European Commission. Mercedes-Benz, Brio, Colorama, Honda Nordic, Peugeot, Young, vibrant and hip international city Oatly, IKANO bank, Vestas, Thule Group, Duni, Perstorp Malmö is a modern and pulsating European city that has and Orkla Foods are but a few of the companies that have retained its charm and friendliness. In addition, Malmö is moved their World HQ, Nordic or Swedish headquarter very much an international city with its inhabitants speaking to Malmö. over 150 languages and representing over 177 different IBM Client Innovation Center and IKEAs global center nationalities. “Hubhult” have also been located to Malmö. They have We see year over year the number of foreign-owned moved here because we have an expanding, highly workplaces is increasing, with the largest investor countries educated, young and diverse population. We have great being Denmark, Norway, United Kingdom and Germany communications and logistics with port, extensive rail / in terms of number of workplaces. Malmö offers a combination road network and only 20 minutes from the city center to of thriving trade and industry and a university with a good Copenhagen Airport. Add world class sustainability, a quality of life and a rich range of activities. This is attracting stable, innovative economy and great quality of life for many new residents to the city, which is growing every employees – including a city beach. year. The city’s young, diverse population has exhibited Accessibility from a leading Logistics network strong consumption behaviour, resulting in Malmö’s retail The southernmost part of Sweden, Skåne and the Greater sales growth to outperform the national average, and Copenhagen region offer: expected to continue. Malmö’s retail landscape offers a well-balanced mix of city centre malls, high street retail • Short travel times and an extensive network of rail, and larger city periphery shopping complex’s. The city is roads and ports – the area has an excellent public home to a mix of boutique and large international brands, transport network, and extensive investments are TRAVEL TIMES while continuing to attract new comers year over year being made in infrastructure. such as Zara Home, COS, & Other Stories, Slettvoll, Chanel, Hollister Co., Desigual, Apple. • The infrastructure of roads and rail networks are Malmö’s design centered self-confidence can be found extensive and supports multi modal transports. at Emporia, the largest shopping centre in Scandinavia, CMP, Copenhagen Malmö Port, is an example of From Copenhagen From Malmö Station to: which earned the 2013 MAPIC award for “most innovative maximizing the cross national potential with a Swedish/ International Airport to: Copenhagen 30 min shopping centre”, the 2014 MIPIM award for best shopping Danish joint port company ensuring high capacity Stockholm 1h Stockholm 4h20 centre, as well as the Singapore architectural design award. and access to both countries. Berlin 1h15 Hamburg 5h30 The magazine Travel and Leisure ranked Malmö as the Brussels 1h50 Berlin 6h50 hippest city in Scandinavia in 2014. • Keeping a sustainable perspective, Malmö has bicycle San Francisco 11h20 routes that connect the whole city. Beijing 9h

The Malmö festival. 50 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) Photo: Johan Bävman51 To Helsingborg To Löddeköpinge To Kristianstad 10 65 km / 50 min 3 5 27 km / 20 min 97 km / 70 min E6

9 LARGEST J 18 km / 20 min SHOPPING from Malmö Emporia Triangeln

DESTINATIONS EXAMPLES OF SHOPPING CENTRES AND RETAIL PARKS

1 Emporia 4 Triangeln 9 Nova Lund AND RETAIL Emporia is the leading shopping centre in The most central shopping centre in Malmö Since its opening in 2002 in the western part J Scandinavia. It has an international atmos- city, inaugurated in 1989 and rebuilt and of the university town of Lund, Nova Lund phere, a full range of stores, and a well-de- expanded from 25,000 sq m to 34,800 sq m. has become a popular shopping destination veloped service concept. It is a combination After more than 25 years, Triangeln is still the for the entire Skåne region. An additional PARKS of shopping, food, art and design spread over E20 E22 largest marketplace in Malmö city centre, 6,000 sq m were added in 2006. Its 81 shops three floors. Located in Malmö’s most rapidly drawing 11 million visitors every year. It features centre on fashion and include Esprit, H&M, IN AND AROUND expanding district, Hyllie in the centre of the a wide variety of shopping, with 140 shops, Odd Molly, Jack & Jones, Dressmann and THE MALMÖ REGION J Öresund region, Emporia is easily accessible restaurants, cafés and other services, including Vero Moda. thanks to the Hyllie train station next door. H&M, VOLT, Denim & Supply and Ralph Lauren. There is a unique rooftop park that is open to Owner: TIAA Henderson Real Estate 6 the public. As well as being a magnificent Owner: Vasakronan No of tenants: 80 viewpoint, the park is also a major part of No of tenants: 116 Emporia’s environmental strategy. Emporia 10 5 Galleria Boulevard was named the best-looking shopping centre Galleria Centre Syd A modern, convenient urban shopping centre in the world at the World Architecture Festi- Center Syd is within easy driving distance of is taking shape in the heart of Kristianstad. val in Singapore in 2013. Helsingborg, Landskrona, Lund and Malmö Galleria Boulevard will form the hub of Malmö SE – Travemünde Germany (about 15-20 minutes driving time). In 2014- Kristianstad’s shopping quarter in the city Owner: Steen & Ström 2015, Center Syd underwent a total refur- No of tenants: 172 centre. The shopping centre is being built bishment, adding about 8,000 sq m of new and opened in three stages. Stage two opened retail area. Galleria Center Syd is a family in March 2015, and includes restaurants, J destination for residents in our catchment cafés and a cinema. R 11 7 area. We plan to be the most attractive 8 12 choice in the region for families with chil- Owner: Steen & Ström dren. Galleria Center Syd has about 85 shops No of tenants: 36 including services such Systembolaget, phar- macies, and much more. Anchor Tenants: 11 Kv. Caroli 4 ICA Maxi, Systembolaget, H&M, KappAhl, Kv. Caroli is strategically situated in the Old Lindex, NewYorker, Akademibokhandeln, town close to Malmö Central Station and R Malmö City. Kv. Caroli has a unique atmosphere J Commuter train station Stadium, Dressmann, Cubus, Cassels, Drak- ens Playground. Galleria Center Syd is part of and offers a well-balanced mix of fashion, food, service and leisure. Personal, innovative 2 R Rail link station a large commercial area which attracts over Ferry 4 million visitors per year. Bauhaus, Elgigant- and exciting cafés, bistros and restaurants en, Lager 157, and Jysk are some examples of add to the mix targeting consumers. At Kv. Airport chain stores that are on the market place. Caroli you’ll find a variety of shops like H&M,

ÖRESUND 2 City tunnel Mobilia There are over 250 companies in this com- The Body Shop, Scorett, Kicks, Hi-Fi klubben 8 This is one of Malmö’s most comprehensive and Le Nails. The great mix of restaurants E20 1 mercial area, with approximately 1,800 and accessible shopping centres. With 111 employees. 45,000 cars pass by every day includes top Swedish chef Melker Anderssons R shops and 2,000 parking spaces, it has a on the E6 motorway and about 700,000 people restaurant Köttbaren. genuine atmosphere in which a strong Malmö Bridge with rail live within a 40 km radius. Owner: A Group of Retail Assets Sweden AB tradition has evolved since the late 1960s. link to Copenhagen, No of tenants: 34 The centre expanded in 2013, and the surrounding Owner: NRF Sweden Holding Denmark, 30 min E65 To Malmö Airport 13 area is accorded strong priority in the develop- No of tenants: 79 Copenhagen Kastrup J 31 km / 29 min ment plans. Retailers include Best of Brands, 12 Hansa Airport, 15 min Clas Olsson and Åhléns. 6 Burlöv Centre A centrally located meeting place and gallery for E6 Owner: Atrium Ljungberg Located in Arlöv in the north-eastern corner shopping, lunch or coffee. Retailers encompass No of tenants: 113 of Malmö, this shopping centre has 38,700 most of the major brands shoppers are look- sq m of retail space. The 73 shops include ing for, classics and newcomers alike. There Cubus, Din Sko, Lindex, MQ, Twilfit, Gina are also several concepts unique to the region. Tricot, Rusta, Elgiganten, Stadium, H&M, For example, COS, & Other Stories, or Ecco and Clas Ohlsson. Systembolaget, whose unique wine cellar is Owner: Grosvenor Fund one of only three of its kind in all of Sweden. No of tenants: 69 Hansa also has care facilities and a secondary school. 7 Malmö Plaza Owner: Areim Fastigheter Plaza is located at the North entrance of Malmö. No of tenants: 39 Built in 2009, it has 55,000 sq m retail space Malmö city is really and 900 parking spots. In the future it will house evolving now that the 108 stores, as well as bowling, restaurants 13 The Svågetorp retail park and a cinema. Entryway refurbishment is The Svågertorp retail park is in close proximity Triangeln shopping ongoing and will be finished in 2017. to the Öresund Bridge and offers free parking.

Photo: Jappz Productions Jappz Photo: At the Svågertorp retail park in southern centre has been Owner: Commerz Real Malmö, you will find a large selection of No of tenants: 13 shops catering to needs in home construction, refurbished. The city 3 Väla Centre interior design, sporting goods and gardening. With its 180 shops located outside Helsing- 8 Jägersro Centre For example: Ilva, Bauhaus, Stof&Stil, K-rau- is in full swing with its borg, Väla brings you world-class shopping. Jägersro Centre is located near the Jägersro ta, Elgiganten and Stadium. IKEA has a new Here shoppers will find both international racetrack and has a wide range of shops offering 44,000 square metre department store in open-air restaurants, chains and trendy local stores: Zara, Hugo something for all ages. Here you’ll find the area, the largest IKEA store in the world. Boss, Desigual, New Yorker, Filippa K, G-Star, everything from clothes, shoes, jewellery Owner: IKEA Fastigheter and several exciting new Mango, J.Lindeberg and many more. Väla and electronics to everyday products in a No of tenants: 43 Centre won the NCSC Nordic award for Best family-friendly environment with generous concepts have opened on Nordic Shopping Centre 2013. Väla continues opening hours and parking spaces. Jägersro the high street. to develop as a shopping area. Centre is also easy accessible by bus. Owner: Skandia Fastigheter Owner: CBRE Global Investors Nordic Photography, Leif Johansson, No of tenants: 178 No of tenants: 35 City of Malmö, Trade & Industry Agency – Vasakronan Property owner, Triangeln

52 1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 53 MALMÖ

T Malmö Central Station J KEY SHOPPING STREETS MALMÖ CITY CENTRE Kockeriet Occo

Östergatan

Kattsundsgatan Malmö offers a large selection of designer boutiques and young, trendy Elite Hotell Savoy Radison Blu Malmö Live Hamngatan fashion. Commercial pedestrian areas stretch from Stortorget along Adelgatan Södergatan, Skomakaregatan and Baltzarsgatan, past Gustav Adolfs Torg Scandic Kramer Kv. Caroli Norra Vallgatan Årstiderna and Södertull, and further down Södra Förstadsgatan to Triangeln and Mäster Johansgatan Kyrkogatan Själbodgatan

Gråbrödersgatan Möllevången. Most of the shopping districts are pedestrian only, and within Stortorget Kompanig. Västergatan Bastard walking distance. 1 CITY Hotell Mäster Johan Lilla Torg CENTRE Kalendergatan 2 Snapperups 1 City Centre Triangeln Repslagareg. Boolia.com Långgårdsg. Hyregatan Renaissance gatan

Malmö Granit Södergatan Malmö Central Station is Sweden’s third largest Södra Förstadsgatan is a popular pedestrian shopping station with over 45,000 travellers passing through street that stretches from Davidshallsbron bridge to

Jakob Nilsg. Efva Attling La Roche TGR each day. Since the Citytunnel opened in 2010, the Triangeln. Here you’ll find Design Torget, G Star Raw,

Jöns FilsgatanVollmers Zara (Michelin awarded) Mulberry Balzarsgatan station has gone through a major renovation, combining Samsoe & Samsoe, Levis, Björn Borg, Mango and Skomakaregatan Peak Eton Hope WhydredPreformance Bitte Kai Rand new modern architecture with historic buildings such Benetton.

Tegelgårdsg. Nr 19+ Masai

By Malene Birger Lacoste Djäknegatan Ostindiefararg. Olsson & Gerthel BaltzargatanThomas Sabo ABCD as Kungalängan, the one-time waiting lounge for the Over the last few years, many new restaurants, Center Hospitalsg. Iiittala Nilson Form/Design Nespresso Smycken & Sånt Marimekko king in the 19th century. At Malmö Central Station cafés and shops have popped up in the area around Clarion Collection Hotel Fönstret åt gården Scorett

Åhléns iiSa Tiger of Sweden you’ll find a mix of shops selling books, magazines and Davidshalls torg. Most of the stores cater to a young Lemongrass Temperance Intersport J Commuter trains Per Weijersgatan Lindex Filippa K flowers, as well as a wide range of nice restaurants and trend-conscious audience, but you can still find

Malmtorgsgatan T Metro Grynbodgatan Generalsg. Norrgavel and coffee shops with flavours from all over the world. everything from boutiques with custom designs to Rizzo Restaurant Epicuré Stora Nygatan Hansa Södergatan is one of the city’s oldest streets - with vintage shops. Find your favourite designer at Engelbrektsgatan H&M Hotel a rich tapestry and a heavy flow of people. Construc- Tjallamalla, Popolino, Gry, Anceschi or Liebling. Agnesgatan Culture Gustav Adolfs Torg Stadt Hamburgsg. tion along the street dates from many different times, Slottsgatan from the Flensburg House (1596) to Baltzar City 3 Nilson Shoes Möllan (opened in 2002). Baltzar City is part of Malmö’s Lilla Nygatan Malmö’s most colourful neighbourhood with lively

Södra Tullg Gamla Kyrkogården Designertorget most exclusive string of boutiques, and the beautiful Marty markets, shops and restaurants from around the Noa Noa glass façade makes for a spectacular contrast to the Torggatan John Henry Solo world. There are 177 countries represented in Weekday surrounding turn-of-the-20th-century houses. Shops on Mango Malmö, and they all come together in Möllevångs­ Amiralsgatan Södergatan include Zara, Mulberry, Eton, Peak Perfor- J.Lindberg torget. When it comes to restaurants, you will find Monki MQ mance, Filippa K and Bolia.com. Södergatan is also Vallgatan Kaptensgatan Södra virtually the whole world represented here! Close Kungsgatan home to Åhléns City, one of Sweden’s leading depart- Drottninggatan to Möllevångstorget is also Malmö Chokladfabrik/ ment store chains. Åhléns is one of Sweden’s most Kung Oscars väg Chocolate factory, Malmö Chocolate Museum and G Star Raw Kungsgatan recognisable brands, offering a unique mix of fashion- Södra Förstadsgatan micro brewery Malmö Brygghus, all showcasing proud Jensens Bøfhus able, affordable products and solutions in the areas Regementsgatan traditions from Malmö’s past. Samsøe & Samsøe of fashion, interiors, entertainment, beauty and chil- Levis dren. Atmosfär Baltzargatan and Skomakargatan form one of Storgatan Monki

Love Street Vintage Malmö’s most exclusive shopping streets. At the Fersens väg Gry Designtorget Kockumsgatan SF Cinema Gina Tricot Björn Borg Mrs Yves Roscher Ljunggren intersection where Baltzargatan meets Södergatan Meloa Brown Victoriateatern

Anceschi Vagabond and becomes Skomakargatan, shoppers find high-end Liebling Lugna gatan Quality Hotell Konserthuset Föreningsgatan Kärleks gatan boutiques such as Marlene Birger, Lacoste, Efva Benetton Konserthuset Nudie Jeans Body Shop Attling, Ittala, Nespresso, Hope and Whyred. Some Bahnérsgatan B.A.R Klippstudion Aplace Popolino S. Långgatan brands are only available here, unless you want to Ledebursgatan Davidshallstorg cross the bridge to Copenhagen. On Baltzargatan Kasinogatan you’ll find excellent coffee at the very popular Lilla Erik Dahlbergsgatan Lush Södra Förstadsgatan Kafferosteriet in a beautiful 17th century building. Jörgen Ankerssg. Holmgatan Davidshallsgatan Naturkompaniet

Rönngatan TGR Bolagsgatan The Form/Design Center is located in Hedmanska Cubus AB Gården at Lilla Torg. Here you will find the best in Småland Ecco Scandinavian design and local crafts. Lilla Torg is a Rönneholmsvägen Lindex Borggatan large outdoor area that is home to several of Malmö’s Östra best-known restaurants and clubs. Lilla Torg is one of Pildammsvägen Malmö’s busiest locations, no matter the season. Next Teaterparken Magistratsparken to Lilla Torg you will find Bastard, one of Malmö’s Scandic Triangeln most popular restaurants. Spångatan Bergsgatan Klostergatan Photo: Fredrik Johansson, City of Malmö, Trade & Industry Agency Malmö Opera

Åhléns Möllevångstorget Munkgatan 2

TRIANGELN Monbijougatan Miloil

Grand

Rådmansgatan Friisgatan Helsingborgsgatan St Johannesgatan 54 J T 3 MÖLLAN 55 MALMÖ

DID YOU ... in 2014, Malmö won two important prizes at MIPIM, one of the world’s KNOW THAT ... largest real estate fairs – Emporia for Best Shopping Centre and Max IV for Best Future Project. UNDER DEVELOPMENT IN THE MALMÖ REGION

There are several new retail developments underway in Malmö and the surrounding region. The city is growing as a result of increasing innovation, investment and residents in the city which can be seen by developments in infrastructure, shopping, food, industry and a new world-class innovation complex with retail and mixed used buildings onsite.

Science village Scandinavia The area is located close to the Malmö/ The land being developed just north of Copenhagen conurbation at the thresh- Lund covers 18 hectares where the plan old to the Baltic Sea region and its 100 is to build approximately 250,000 sq m million consumers. The strategic loca- GFA intended for use by businesses, tion makes it easy to distribute incoming research and educational facilities in the and outgoing freight flows, both on a field of materials and life science research north-south axis to Scandinavia and Science village Scandinavia and innovation. University and college northern Germany and on an east- The world’s most advanced research facilities, MAX IV and ESS, are outside Lund, 20 kilometres north of Malmö. These facilities will help scientists understand materials campuses, guest accommodation, west axis to Poland, the Baltic States Linking Scandinavia to the continent, in much finer detail, helping them solve some of the grand chal­lenges of our times – research institutes, services, gyms, and western Russia. providing faster and smooth access from cancer research to novel energy materials. restaurants and cafés will be built on The sizes of the industrial sites in the The Fehmarn Belt tunnel being built the plot. The buildings can be erected Malmö Industrial Park vary, starting at between Denmark and Germany and is with up to seven or eight floors, in a around 20,000 square metres. The expected to be completed in 2026. The variety of architectural styles. subdivision of sites is flexible and there tunnel will link Scandinavia with the www.sciencevillage.com is significant scope for adaptations Continent and will shorten travel time C4 Shopping The Western Harbour District based on the needs of each business. significantly. The Öresund Bridge has C4 Shopping is planned to open in stages. This is one of the most important areas Malmö Industrial Park Similarly, there are good opportunities played an important role in the integra- The first part of the complex opens in of expansion today in Malmö, with its Malmö Industrial Park, situated by the for meeting the needs of businesses tion and growth of the Greater Copen- late 2017. The grand opening, once mixed urban structures including resi- harbour, is one of the most attractive that need extra-large sites or have other hagen area, and the forecast is that the construction of the entire establishment dential, retail, commerical and services. locations for new business start-ups in preferences. tunnel will have a similar impact on a is completed, will be in the end of 2018. The district is an example of the city's northern Europe. competitive new greater Region. Located in Kristianstad, the seat of Scania transformation from an industrial socie- www.femern.com County which is a city with strong ty to a focus on innovation and knowl- commercial traditions, the new shopping edge. The Western Harbour is one of mall is in the center of a region with the most sustainable and trendy district 300,000 inhabitants. With its 70,000 in Malmö with amazing architectur and Helsingborg is one of the fastest growing cities in the region. Here you will find Campus Helsingborg with 4000 students, H+, Helsingborg’s new waterfront district, is the largest urban a new hotel and congress centre by the sea, a new shopping sqm, 2,400 parking spaces, and 100 a view over the Öresund straight and renewal project in Helsingborg in modern times. Once an old galleria and a boutique hotel. Visit www.businesshelsingborg. retail spaces it will be a commercial bridge to Copenhagen. Here you also harbour and industrial area, H+ is undergoing a transforma- com for more projects and information. tion into a modern residential and business district. Illustration: Jais Architects, developer: Midroc center attracting visitors from Eastern find the 190 meter high Turning Torso Scania, Western Blekinge and Southern and Stapelbäddsparken which attracts Småland. It’s situated in the green skateboarders from all over the world. surroundings of the castle of Hammarshus, Turning Torso where King Christian IV of Denmark The Western Harbour District founded the city in 1614.

I love this city and that is why I have invested heavily in it, with a total of three new hotels in the coming years. Malmö has incredible potential with its pioneering spirit and diversity C4 Shopping and I have decided to be part of the city’s growth. – Petter A Stordalen, owner of Nordic Choice Hotels in Sydsvenskan

56 57 LET US ASSIST YOU IN SETTING UP BUSINESS IN SWEDEN This publication is provided by the investment promotion organisations of Sweden, Stockholm, Malmö and Gothenburg in partnership with industry organisations and retail property owners. Contact us for assistance, information and network contacts when considering expanding into Sweden.

business sweden assists international INDUSTRY ORGANISATIONS CONSULTANTS companies to invest and expand in Sweden and companies in Sweden to stockholm property association cbre is the largest full-service real estate grow their international revenue Based in the heart of Sweden’s thriving services firm in the world. Operating through strategic advice and hands-on capital, the Stockholm Property Associ- across the globe, the firm holds a leader- support. The Swedish Government and ation represents and serves over 5,000 ship position in the clear majority of local industry own Business Sweden, members in the commercial and the world's key business centres. thus providing access to contacts and residential real estate industry. The firm has approximately 70,000 networks at all levels. www.fastighetsagarna.se/stockholm employees, of whom 250 are based in www.business-sweden.se Sweden. CBRE have offices in Stockholm, Gothenburg and Malmö. invest stockholm is the official invest- PROPERTY OWNERS www.cbre.se ment promotion agency of Stockholm. We work on a long-term basis with the amf fastigheter is one of Sweden's larg- cushman & wakefield is a leading global marketing and development of the Stock- est property companies. By developing real estate services firm that helps clients holm region as a business destination. and managing our offices, retail proper- transform the way people work, shop and www.investstockholm.com ties and the surrounding neighbour- live. Our cross-border retail team pro- hoods, we are contributing to the crea- vides innovative solutions to occupiers, stockholm city centre partnership tion of vibrant and attractive cities. AMF owners and investors, with offices in (City i Samverkan) is a non-profit mem- Fastigheter is a subsidiary of the pen- Stockholm, Norrköping, Gothenburg and bership organisation that initiates, man- sion company AMF. Malmö. We are the centre of retail and age and executes city centre projects in www.amffastigheter.se leisure. collaboration with local authorities, prop- www.cushmanwakefield.se erty owners and various city stakehold- axfast is a long-term property company ers. Together we strive for the best possi- with focus on sustainability and selected gate46 provides solutions to make ble Stockholm City centre experience. locations, specialized in owning and devel- retailers more profitable. We offer www.cityisamverkan.se oping properties for retail, offices and Tenant Representation, Site Acquisition hotels in Central Stockholm and logistics & Disposal, Legal Advice, Valuation & business region göteborg is the official in Sweden. Axfast is one of four separate Advisory and Contract Management. investment promotion agency of the groups within the Axel Johnson Group. www.gate46.se Gothenburg region. We are dedicated to www.axfast.se.se strengthening and developing trade and wistrand advoktabyrå has one of the industry in this region. We offer local vasakronan is the leading commercial most prominent real estate practices on expertise, market information, tailorma- property company in Sweden. Our strat- the Swedish market. Within the retail de data/analysis and contacts facilitat- egy is to focus on retail premises and property industry, the practice regularly ing the establishment and expansion of centrally located offices in Sweden’s advises on sophisticated domestic and businesses in greater Gothenburg. major growth regions: Stockholm, cross-border matters, ranging from www.investingothenburg.com Uppsala, Gothenburg, Malmö and Lund. transactional work to advice on all We believe in city shopping wholeheart- types of property related issues as well invest in skåne is the official business edly, and with 314,000 sq m of retail as issues regarding ownership, use and promotion agency for southern Sweden. space, we are one of the largest retail management of commercial properties. We provide free professional advice operators in Sweden with an attractive Contact: and services to international compa- offer of prime city retail premises. Jan Alexanderson, Partner nies considering southern Sweden for www.vasakronan.se +46 708 64 09 13 | [email protected] future investments, and assist regional Robert Kullgren, Partner companies in developing their interna- +46 709 50 72 77 | [email protected] tional business. www.wistrand.se www.investinskane.com Photo: Tove Freiij Tove Photo:

1 Swedish krona, SEK = ¤ 0.104, EUR (average 2017) 59