Digital Signage for Retail

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DIGITAL SIGNAGE FOR RETAIL BIG DISPLAY INSIGN FLEX SHELF SPHERE TRANSFOLIO THE MODERN CONSUMER IS DIGITAL! We use digital displays for seeking out information, for education and for entertainment. We love videos. We love music. We search out experiences, and we have ever greater expectations for our experiences. This also applies to our shopping experiences when we walk into a store! DIGITAL SIGNAGE FOR RETAIL BIG DISPLAY SPHERE TRANSFOLIO Design and install your LED displays in precisely the kind of sizes and formats you want Get everyone’s attention with an LED display sphere Combine architectural aesthetics with transparent LED displays SHELF INSIGN FLEX Present your offers and prices with video graphics on digital LED shelves Use indoor LED pylons to attract customer attention Think out of the box with our Flex series of LED displays EFFECTIVE MARKETING DIGITAL SIGNS With digital displays, you can create innovative shopping What’s more, digital displays are easy to operate, and your ... are seen 4 times more frequently than static signs * ... increase customer satisfaction by 46% * experiences for your customers, as well as more customer retail staff or marketing department can quickly update ... increase sales in stores by 35% * ... create 48% more brand awareness * and brand loyalty. Digital displays have demonstrated the signs with new content that matches specific customer ... increase customer shopping time in stores by 30% * ... in stores are preferred by 42% of the customers compared their ROI efficiency and increase sales in stores. Digital segments, campaigns, inventory status, etc. With an efficient ... generate 33% more traffic in stores * with stores with static signs ** signs are effective POS marketing that minimize the cost of omni-channel strategy, digital signs can also build a bridge ... reduce customers’ experienced waiting time by 30% * ... and in-store marketing affect 68% of purchasing decisions** printed POS materials and give you greater impact on your from your online store to your physical store, thus increasing ... can be recalled by 83% of the customers within 30 days * ... affect 30% of customers to make impulse purchases ** customers’ purchasing decisions. your customers’ shopping experience and your sales. Source: *IHS Markit, **Nielsen 27-02-2018 SELECTED REFERENCES DRESSMANN ROSE BIKETOWN Halmstad, Sweden and Oslo, Norway Munich, Germany APOTEK1 FLYTOGET/AIRPORT TRAIN Gardermoen, Olso Airport, Norway Oslo Airport, Gardermoen, Norway MATAS BERTONI Fields, Waterfront, Nørreport, Frederiksborggade, Aarhus, Denmark Nytorv and in Kgs. Lyngby, Denmark ACNE STUDIOS EJNER HESSEL Stockholm (Sweden), Melbourne (Australia), Osaka (Japan), Aarhus, Denmark Los Angeles (United States), Paris (France), London (UK) call +45 87 45 80 29 � Expromo Europe A/S � Expromo Europe A/S � Expromo Deutschland GmbH Langdyssen 3, Lisbjerg Fraunhoferstraße 3 Beim Erlenwäldchen 18 � [email protected] DK-8200 Aarhus N D-25524 Itzehoe D-71522 Backnang � www.expromo.eu call +45 87 45 80 29 call +49 4821 778 122 call +49 7191 22988 0 VAT: DK 30 72 00 67 VAT: DK 30 72 00 67 VAT: DE 303 646 434.

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Internationalization of Retailing in the Clothing Industry a Case Study of Dressmann
2005:216 SHU MASTER'S THESIS Internationalization of Retailing in the Clothing Industry A Case Study of Dressmann Aidin Saradjzadeh Luleå University of Technology BSc and MSc Programmes in International Business Administration and Economics Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2005:216 SHU - ISSN: 1404-5508 - ISRN: LTU-SHU-EX--05/216--SE ACKNOWLEDGEMENTS This master’s thesis was written as a part of the program for Intentional Business and Economics at Luleå University of Technology. Although, sometimes to reach the goal has been hard and nearly impossible, the hard work that lead to the completion of this thesis has both been interesting and stimulating. This thesis would not have been finished without the support of different people that I have met while working with this thesis. First of all I would like to thank my supervisor, Associate Professor Manucher Farhang, for his guidance and help. Without your help this thesis would not have been possible. Secondly, I would like to thank my family, my mother, father and brother for their unconditional love and support. A special thanks to my respondent Mr. Hansson, head of finance at Dressmann, Sweden. Considering his busy schedule, I greatly appreciate that you took the time to answer my questions, provide me with valuable information and knowledge, and demonstrate interest in my thesis. Last but not least I would like to thank my friends´ contributions through useful ideas and support. Luleå University of Technology May 2005 Aidin Saradjzadeh ABSTRACT Competition within the clothing retail industry has increased incredibly during the past decade.
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BIM 02 2015.Pdf (14.96Mb)
Bachelor Thesis – BI Norwegian Business School International Marketing University of Mannheim Håkon Sund Nor Nils Ove Håland Riise Carl Mikkel Kollerøy Foss Espen Froestad Supervisor Isabell Sieberz 06.06.2015 “This paper is done as a part of the undergraduate program at BI Norwegian School of Management. This does not entail that BI International School of Management has cleared the methods applied, the results presents, or the conclusions drawn” Acknowledgements We would like to thank the staff of Dressmann and Varner Group for giving us the opportunity to write about the company, and assisting us with information during the project. A special thanks to Frank Lehne from Dressmann Norway and Michael Otto from Dressmann Germany who provided us with valuable information and assistance throughout this process. We would also like to thank the participants in our survey. Finally, we would like to thank Ms. Isabell Sieberz (Lehrstuhl für Business-to- Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg) for being our supervisor and mentor throughout the entire process and providing us with her expertise. Mannheim, June 7, 2015 ______________________ ______________________ Carl Mikkel Kollerøy Foss Espen Froestad ______________________ ______________________ Håkon Sund Nor Nils Ove Håland Riise i Executive summary Dressmann AS is a Norwegian fashion retailer that is established in several markets, including Germany. Dressmann is currently represented in Hamburg, where they have two stores, and a Dressmann XXL. Dressmann have tried expanding in Germany once before, but this was not successful, mainly because of little knowledge about the German market. The objective of this thesis is to figure out how Dressmann can continue to expand in the German market successfully, and what their competitive advantages are.
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