RETAIL GUIDE GUIDE 2018 /2019 2018/2019 PUBLISHED IN OCTOBER 2018 BY

BUSINESS SWEDEN | INVEST | STOCKHOLM CITY CENTER PARTNERSHIP BUSINESS REGION GÖTEBORG | INVEST IN SKÅNE STOCKHOLM | | MALMÖ

1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 HEJ! We are glad that you picked up this publication, as it means you are interested in learning more about retail opportunities in Sweden. The purpose of this guide is to give an overview and assist you in evaluating an entry into this dynamic market.

RETAIL GUIDE SWEDEN 2018/2019

CONTENT

SWEDEN 4 SWEDEN STANDS OUT Welcome to 6 THE NORDICS – TOP OF LEAGE OUTPERFORMING EUROPE 8 SWEDEN AT A GLANCE 10 THE SWEDISH RETAIL MARKET 14 THE SWEDISH CONSUMER 16 LARGE INCREASE IN SHOPPING TOURISM 18 FOODIE NATION WITH WORLD-CLASS CUISINE 20 GREAT SUPPLY OF RETAIL SPACE 22 EXCELLENT LOGISTICS HUB FOR NORTHERN EUROPE 24 E-COMMERCE SHOWS IMPRESSIVE GROWTH

STOCKHOLM SWED EN 26 STOCKHOLM OVERVIEW 30 SHOPPING DESTINATIONS IN THE REGION 32 SHOPPING CENTRES AND DEPARTMENT STORES 34 CITY CENTRE KEY RETAIL AREAS 36 RETAIL DEVELOPMENT

GOTHENBURG 40 GOTHENBURG OVERVIEW 44 SHOPPING DESTINATIONS IN THE REGION 46 CITY CENTRE KEY RETAIL AREAS 48 RETAIL DEVELOPMENT

MALMÖ 50 MALMÖ OVERVIEW 54 SHOPPING DESTINATIONS IN THE REGION 56 CITY CENTRE KEY RETAIL AREAS 58 RETAIL DEVELOPMENT

LET US ASSIST YOU 62 BRINGING BUSINESS TO SWEDEN AN A-Z GUIDE 64 ESTABLISHMENT FACTS 66 CONTACT INFORMATION

Photo: Dino Soldin, Hufvudstaden & Vasakronan 2 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 3 SWEDEN

Sweden stands out – outperforming the rest of Europe in many key areas such as economy and competitiveness.

Södra Förstadsgatan, Malmö Photo: Peter Westrup, Vasakronan

SWEDEN STANDS OUT International companies are attracted to Sweden for numerous reasons. The country is a global leader of innovation with a highly skilled labour force, sophisticated consumers, smooth business procedures, openness to international ownership and a stable economy. 11 REASONS TO TAKE A CLOSER LOOK AT SWEDEN • Top performing economy in Europe • Sophisticated consumers, Sweden stands out and outperforms the rest of Europe in – and provides hard facts and information about the • Largest market in the Nordic region early adopters many key areas such as economy and competitiveness. market, demand and supply. It has been developed in joint • Strong retail sales growth for • Strong appetite for new Equally important, it is a nation of high-income earn- collaboration between the national trade and investment international retail brands ers with a large share of spending on retail and food & council Business Sweden, the regional investment promo- 21 consecutive years • Well established test market beverage. Swedes are also recognised as widely traveled tion agencies of Stockholm, Gothenburg and Malmö and • Wealthy consumers with high trendsetters who are innately curious about new inter- the Stockholm City Centre Partnership. Among the part- purchasing power • Availability of attractive retail space national brands and products. And since the purchasing ners are the Stockholm Property Association, property • Population growth and a large, power is one of the highest in Europe, they have ever owners and consultants. well-educated middle class • Transparent market and increasing means to satisfy that curiosity. Many new inter- • Recognised as a trendsetting easy to do business national brands have already discovered the potential but Please contact us for advice, networking contacts and progressive country there is room for many more. The share of international and establishment support – free of charge and in full retailers in Sweden is low compared to markets in the rest confidentiality – to assist you further in evaluating the of Europe. opportunities and setting up a successful business in Sweden. Please see contact details at the back. This guide charts retail opportunities in Sweden’s three largest city regions – Stockholm, Gothenburg and Malmö

4 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 5 THE NORDICS – TOP OF LEAGUE OUTPERFORMING EUROPE Sweden is the very epicentre of the Nordic region, being the largest market, financial centre and hub for business in the region. Together the Nordic countries – Sweden, , and – make up the 11th largest economy in SWEDEN the world, consisting of 26 million inhabitants. SEK 820 BILLION RETAIL TURNOVER 10.1 MILLION INHABITANTS THE NORDIC MODEL Forbes Magazine ranked 81,000 SEK/CAPITA – ONE REGION, FOUR COUNTRIES Sweden fourth in “The Best Some consider them small nations up north but in fact, the NORWAY HELSINKI Nordics are continuing to outperform the rest of Europe, Countries For Business showing higher scores on practically every chart and SEK 550 BILLION 2018”, a ranking based RETAIL TURNOVER ranking one cares to construct. on factors such as prop- 5.3 MILLION INHABITANTS 103,000 SEK/CAPITA The four countries are tied together historically through erty rights, innovation, STOCKHOLM collaboration and many similarities – political visions, taxes, technology, corrup- social security and cultural traditions – even language tion, freedom, red tape, (except for Finnish). This has been internationally labelled as the “Nordic Model” – a hybrid system with its mix of and investor protection. social welfare benefits, openness and high-tech capitalism, Denmark, Finland and which has made the region a highly attractive place for Norway also ranked in the DENMARK FINLAND both living and doing business. This is a region characterised top 15. SEK 450 BILLION SEK 390 BILLION by security, transparency and lack of corruption. RETAIL TURNOVER RETAIL TURNOVER 5.8 MILLION INHABITANTS 5.5 MILLION INHABITANTS HIGH PERFORMERS IN AN 77,000 SEK/CAPITA 71,000 SEK/CAPITA INTERNATIONAL PERSPECTIVE The Nordic economies, and especially Sweden and Norway, have shown strong development in recent years. Source: Eurostat, 2018. The region has stood out from the rest of the developed Including e-commerce & automotive fuel. world with its strong macroeconomic fundamentals. PRICE LEVELS VS. GDP PER CAPITA (INDEX 2017) Low sovereign debt, transparent economies, a well- EUROPEAN RANKING consolidated banking system and consumers with sound EU28=100 Price level GDP per capita personal finances, produce a combination of stability and growth potential. 159 158 GDP DEVELOPMENT AND FORECAST, % Norway 142,7 150 COMPARING WEALTH WITH PRICE LEVELS Denmark 141,5 125 Swedish consumers have the second highest GDP per PURCHASING POWER PER CAPITA capita in the Nordics and 24 per cent higher than the 2.9 SWEDEN 125,5 122 NORDIC CAPITALS, 2018 2.5 2.5 2.7 European average, yet prices are not as high. While 2.2 Purchasing power, Price level, Earning level, City rank out 1.9 2.0 1.8 1.9 2.0 1.9 166 130 Norway has a GDP significantly higher than the rest of 1.6 index gross incl rent index gross of 77 cities Europe, largely due to its abundance of oil, it is also one UK 116,6 105 of the most expensive countries to live in. Prices on goods Finland 122,2 109 STOCKHOLM 96.4 79.8 85.8 22 in Norway are 52 per cent higher than the EU average. Norway Denmark Finland SWEDEN Luxembourg 126,9 253 Oslo 93.4 96.9 100.6 27 Conversely, the Norwegians flock to Sweden to shop. Ireland 125,4 184 Copenhagen 95.5 94.4 101.3 30 2017 2018 (f) 2019 (f) 108,3 128 Helsinki 82 84.1 75.2 31

Source: National Institute of Economic Research Source: Eurostat, 2018 *New York= Index 100. The price level rankings reveal the relative cost of goods and services worldwide. Source: UBS, 2018

6 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 7 SWEDEN AT A GLANCE Kiruna KEY FACTS SWEDEN Despite the relatively small population, Sweden consistently ranks as one of the most competitive, productive and globalised countries in the world. Population 2018, million 10.1

GDP growth 2017, % 2.4 Luleå HIGHLY COMPETITIVE AND PROGRESSIVE NATION GROWING POPULATION GDP per capita 2017 SEK 454,375 The Swedish business community continues to demon- Sweden’s population is 10.0 million and the country Inflation rate 2017, % 1.9 strate the ability to take on new ideas and to innovate, has enjoyed steady population growth over the past 22 Retail sales growth 2017, % 2.1 adapt to changing business conditions and compete in years, especially in urban areas, due to net immigration, Skellefteå an international setting. The fact is that Sweden is home increasing birth rates and lower mortality. The trend is only Retail sales growth 2018 (f), % 2.5 to some of the most respected and well-known brands in expected to continue. The majority of the population lives Unemployment rate, % 6.7 the world, including Volvo, Electrolux, Ericsson and H&M. in the middle and southern parts where the largest cities Umeå Disposable income per capita 2017 SEK 260,862 Retail giant IKEA was founded in Sweden in 1943 by then – Stockholm, Gothenburg and Malmö – are situated. The 17-year-old Ingvar Kamprad. It is also the birthplace of levels of immigration mean that the population is highly Retail sales per capita SEK 75,000 innovative start-ups that have achieved global success, diverse, with people from many different cultures. Östersund Corporate tax rate 22% such as Skype, Spotify and Klarna. Swedish krona, SEK/Euro (average 2017) 9.6326 WEALTHY MIDDLE CLASS WITH ONE OF THE HIGHEST Further, Sweden has the largest population and the LEVELS OF PURCHASING POWERS IN EUROPE Sundsvall Swedish krona, SEK/$ (average 2017) 8.538 largest retail market, and receives as much foreign direct Disposable income and private consumption growth are investment as the Nordic and Baltic countries together. stronger than in most other European countries. There is a Source: OECD, KNOEMA, Statistics Sweden, Of all the Nordic countries, Sweden has the highest level large middle-class segment with high spending power, and HUI, Government Offices of Sweden

of retail attractiveness when it comes to establishing new the difference between high and low-income households Gävle/Sandviken business ventures, and international retailers continue is low. Put simply, Swedes are wealthy and 80 per cent of Borlänge to selectively expand in the Nordic region at a slightly the population earns 75 per cent of total income. SWEDEN’S LARGEST Population Growth from faster rate than in Europe’s key cities at an aggregated CITY REGIONS 2017 2016 (%) level. Sweden’s central location and strategic gateway to Uppsala

Northern Europe have also made it a natural logistics hub Västerås STOCKHOLM 1 Stockholm County 2,308,143 1.7% and place for consolidated business in the region. It is no Örebro Karlstad Eskilstuna surprise that seventy per cent of all Nordic headquarters “As one of the world’s most innovative 2 Gothenburg (greater region) 1,012,569 1.5% are situated in Sweden. nations, Sweden has an appreciation for 3 Malmö (greater region) 721,926 2.0% Norrköping technology and design, as well as for Linköping 4 Uppsala 219,914 2.4% Sweden is one of the most sustainable countries in the world, a ranking earned for leading the way in terms of leading a modern lifestyle.” 5 Linköping 158,520 1.7% GOTHENBURG renewable energy sources and low carbon dioxide emis- 6 Örebro 150,291 2.4% – Tadashi Yanai, Chairman, President & CEO Jönköping sions, as well as social and governance practices such as Borås Fast Retailing labour participation, education and institutional frame- 7 Västerås 150,134 1.8% work. In the Country Sustainability Ranking published 8 Helsingborg 143,304 1.9% Halmstad Kalmar by sustainability investment firm Robecosam, Sweden 9 Norrköping 140,927 1.1% Helsingborg consistently ranks among the top three nations. Karlskrona /Landskrona 10 Jönköping 137,481 1.6% Lund TOP 10 COUNTRIES IN EU MALMÖ GDP PER CAPITA IN PPP, SEK Source: Statistics Sweden, 2018

Luxembourg 908,221 TOP 10 MOST COMPETITIVE WORLD ECONOMIES Ireland 644,943 DEMOGRAPHY – AGE STRUCTURE, 2017, % SWEDEN AND THE THREE LARGEST CITY REGIONS 1 Switzerland 457,936 2 USA SWEDEN STOCKHOLM GOTHENBURG MALMÖ Iceland 442,627 3 SWEDEN 439,494 15% 15% 4 Netherlands 20% 21% 15% 20% 20% 21% 5 Germany 430,418 8% 8% 9% 8% 6 Hong Kong SAR Denmark 425,901 24% 23% 22% 25% 7 SWEDEN Austria 425,782 26% 34% 33% 8 UK 34% 397,470 9 Finland

10 Japan Finland 378,515 Age 0–17 18–24 25–44 45–64 65+

Source: The global competitiveness report/KNOEMA, 2018 Source: KNOEMA, 2018 Source: Handeln i Sverige, 2018

8 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 9 THE SWEDISH RETAIL MARKET Forecast to outperform most other countries.

OPPORTUNITIES FOR INTERNATIONAL RETAILERS For international retailers looking for growth and diver- sification, the Swedish retail market is an increasingly attractive destination for expansion. As the global retail industry has expanded rapidly into new markets, the Swedish and Nordic markets have remained relatively untapped by international retailers. Traditionally, the coun- 820 try has been dominated by domestic and Scandinavian SEK BILLION brands, but in recent years new brands have entered the (€80 BILLION) market with further expansion plans.

Sweden is well suited to new retail concepts and there are opportunities in most segments. The market is largely unregulated and open to international entrants. Stockholm, Gothenburg and Malmö are among Europe’s most affluent cities. A high degree of market maturity, resilience and growth prospects as well as real estate RETAIL SALES PER SEGMENT, 2017 transparency and low risk add to their appeal. 45% Daily goods 9% E-commerce MATURE BUT VIBRANT RETAIL MARKET 13% Household 8% Clothing The Swedish retail market is well developed and domi- equipment & DIY 6% Automotive fuel nated by a small number of large chains. This is especially 10% Sport, leisure true of high-volume clothing, furniture and food retail, & electronics 9% Other

where it is common for several different chains to have the Source: Eurostat, 2018 same owners. Swedish H&M is the second largest clothing retailer in the world and IKEA the world’s largest furniture retailer. The success of these two multinationals illustrates that the Swedish retail market is mature and innovative, and can compete well in the international market.

CONSECUTIVE YEARS % OF TOTAL HOUSEHOLD OF ANNUAL RETAIL EXPENDITURE IS SPENT ON 21 SALES GROWTH 40 RETAIL AND F&B

RETAIL SALES AND GDP DEVELOPMENT, 2009 2019 f, %

6.0 5.8

4.2 3.6 3.7 3.4 3.4 3.2 2.7 2.3 2.4 2.5 2.4 2.5 2.2 2.1 2.0 1.9 1.2 0.8

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 (f) 2019 (f) -0.3

-5.2 Retail sales GDP growth

Strong retail sales growth even during the few Source: National Institute of Economic Research years of financial downturn.

Bibliotekstan, Stockholm Photo: Lena Koller, Hufvudstaden 10 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 11 DEMAND WITHIN MANY SEGMENTS The attitude in Sweden is welcoming, both among consumers and property owners, to concepts that add There have been a number of new diversity to the retail market structure. The fact that openings over the last few years. Sweden has four distinct seasons, for example, creates a Examples include Afound, Arket, demand for a wide range of products and services related to the home and to leisure activities. Swedes are also Cartier, Celine, Eataly, Inglot, characterised by a love of outdoor activities, sports and JD Sports, Jimmy Choo, Kiko, other healthy pursuits. Showing off your perfectly deco- Lululemon, Moncler, Oysho, rated home with a newly renovated kitchen and bathroom and inviting your friends over for dinner is equally impor- Sandro, Suitsupply and Uniqlo. tant. Simultaneously though, Swedes are spending an increasing amount of money on going out to eat and drink The Food & Beverage sector is growing rapidly. (See Food & Beverage section, page 18.)

STRONG RETAIL SALES GROWTH IN SWEDEN STRONG GROWTH IN E-COMMERCE The Swedish retail market has enjoyed positive annual The strong growth in e-commerce of goods continues growth for 21 consecutive years, fuelled both by stead- with an increase of 16 per cent. Online sales amount to ily increasing population growth and rising disposable 8.7 per cent of total retail sales and about two thirds of income. Growth in both private consumption and retail the Swedish population makes at least one purchase sales is stronger in Sweden than in almost any other online every month. Consumer electronics, clothes and European country. Swedish consumers have increased groceries top the list and consumers are choosing to shop their retail spending for more than two decades and retail from international sites to a greater extent, especially sales account for some 33 per cent of total household . Traditional store retailers are increasingly comple- expenditures. Adding in Food & Beverage, the share is menting their store sales with online sales and introducing almost 40 per cent. Another driver of retail sales growth Click and Collect options. is the increasing shopping tourism. (See e-commerce section, page 24.) (See Tourism section, page 16.)

Recent International retail brand entrants – a selection • Aesop • Afound • American Vintage • Arket • Apple Stores • Barbour • Cartier • Celine • Chanel • Chanel Beauty Store • Disney Store • Eataly • Holland & Barrett • Inglot • Intimissimi • JD Sports • Jimmy Choo • Lett • Lululemon • Joe Malone • Joe & The Juice • Kiko • LEGO Store • Lindt • MAC • Moncler • Oysho • Picard • Pull & Bear • Red Wing Store • River Island • Sandro • Sephora • Starbucks • Suitsupply • Superdry • Tesla • Uniqlo • XXL

PRESENCE OF INTERNATIONAL RETAILERS

STOCKHOLM

OSLO

COPENHAGEN

HELSINKI

Mainstream Premium Luxury

Stockholm is the springboard for retailers into the region and has the highest Source: JLL, 2018 presence of international retailers compared to its Nordic peers, followed by Copenhagen, Oslo, Malmö, Gothenburg and finally Helsinki.

Photo: Simon Paulin/imagebank.sweden.se 12 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 13 THE SWEDISH CONSUMER Curious and progressive trendsetters. Swedes are recognised both for setting new trends and rapidly adopting them from abroad.

Swedes travel widely, expanding their minds culturally, The use of social media and mobile communication is exposing themselves to many different cultures, and culti- high. Consumption patterns reflect both equality and vating a taste for new brands and experiences, which they individuality. Alternative lifestyles and relationship patterns love to test against their own high standards. They are are tolerated and welcomed. New movements in fashion, also demanding buyers who value function and quality as music or design are often communicated through media, much as design and branding in purchasing decisions. blogs and through influencers.

Swedish consumers are increasingly expecting brands RETAIL SPENDING PER CAPITA, SEK to actively commit to sustainable development. Taking steps to minimize any negative impact resulting from their SWEDEN business is no longer enough. Consumers increasingly Photo: Simon Paulin/imagebank.sweden.se favour brands that are clear about their values and strive UK to make a positive contribution – be it to the environment or to social development.

Italy In what is considered to be the most individualized country in the world, consumption is an identity marker and a EU-27 Average “Sweden is seen as a frontrunner in form of self-expression. Style and creativity is important. adopting new technologies and setting At the same time, the way consumers view their belong- Germany ings is beginning to shift. Use and access is put before new consumer trends. U.S. and other ownership. New services have been launched by com- Netherlands exporters can take advantage of a panies such as Spotify, Volvo and Husqvarna, in which a Spain test market full of demanding, demanded feature can easily be accessed without having to make investments in albums, tools and cars. There is highly-sophisticated customers.” 0 17,500 35,000 52,500 70,000 growing interest in brands that offer recycling, repairing and second-hand products. – US Department of State 2018 Sweden has a larger retail spending per capita than many other European countries Source: CBRE, 2018 Photo: Tove Freiij/imagebank.sweden.se

Photo: Simon Paulin/imagebank.sweden.se Photo: Victor Gårdsäter 14 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 15 LARGE INCREASE IN SHOPPING TOURISM Record volumes of international visitors and record shopping expenditure fuel Swedish retail sales.

With the fashionable lifestyle in its largest cities and its five-star culinary experiences, Sweden is gaining the attention of travellers from around the world. A new record was set in 2015 when 60 million commercial overnight stays were recorded, the largest increase originating from non-European countries like , USA and India. 134 The fact that tourism is the fastest growing industry in SEK BILLION Sweden has had a significant impact on the retail and (€14 BILLION) shopping culture. Revenues from international visitors have more than doubled in the last five-year period, and visitor volumes have increased faster than the European average. Shopping and product purchases was the largest single expenditure for international visitors.

DID YOU KNOW...... that 80 per cent of all transactions in Sweden are made FOREIGN VISITORS CONSUMPTION by debit/credit cards. Sweden might very well be the first IN SWEDEN, 2017 cash-free society in the near future. 48% Product purchases 6% Culture & recreation

18% Restaurants 6% Lodging

13% Travel & transportation 1% Other SEK BILLION 8% Fuel IS WHAT VISITORS SPENT Source: Swedish Agency for Economic and ON RESTAURANTS AND Regional Growth/Statistics Sweden, 2018 LODGING IN 2017. 103Since 2000, foreign consumption has grown by almost 200%. TOP COUNTRIES VISITING SWEDEN Overnight stays SEK BILLION IN TOTAL CONSUMPTION Norway 3,337,670 (-1.1%) FROM TOURISTS Germany 3,079,391 (1.7%) (+7% SINCE 2016). Denmark 1,144,789 (0.7%) 317Foreign consumption in Sweden has increased three UK 872,681 (1.8%) times as much as domestic consumption. USA 790,426 (44%)

Netherlands 738,671 (12.3%)

MILLION Finland 569,031 (-2.9%) OVERNIGHT STAYS, OF WHICH 16.2 MILLION ARE Switzerland 377,705 (2.4%) INTERNATIONAL. China 367,152 (13.6%) 63Shopping is the largest expenditure among foreign France 314,356 (5.6%) visitors, at 47.2 per cent of total consumption.

Source: Swedish Agency for Economic and Source: Swedish Agency for Economic and Regional Growth, 2018 Regional Growth/Swedish Trade Federation, 2018

Photo: Aline Lessner/imagebank.sweden.se 16 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 17 FOODIE NATION WITH WORLD-CLASS CUISINE Swedish food innovators continue to gain international reputation and consumers are dining out like never before.

The restaurant industry’s turnover is growing fast and hit a record high of SEK 132 billion in 2017. An increase of 4 per cent over the previous year.

Sweden has emerged as a foodie nation to watch, with its modern food scene, indigenous cuisine and culinary techniques that shape global trends. Swedish chefs have 132 achieved world recognition by earning both gold and silver SEK BILLION medals at the culinary Olympics, the Bocuse d’Or. And (€14 BILLION) with gourmet restaurants opening their doors all over the country, Sweden has trans-formed itself into one of Europe’s haute cuisine hot spots.

The café and coffee shop industry is also booming. Turnover has nearly doubled since 2007 – an increase that is 70 per cent higher than the rest of the restaurant sector. This is largely due to an industry development TOTAL F&B SALES SEGMENT, 2017 where a range of concepts and different type of coffee 46% Lunch & evening 7% Cafés/Coee shops shops have struck a chord with consumers. restaurants 14% Entertainment 6% Roadside restaurants There has been a shift in recent years with Swedish con- venues and bars sumers increasingly adopting a life-style of eating out. 13% Fast food restaurants 4% Workplace restaurants A restaurant visit is no longer reserved for social occa- 10% Hotel restaurants sions or business meetings. Breakfast, lunch and dinner Source: Statistics Sweden,2018 – eating out has become a way to take care of everyday meals. In fact, Swedish consumers now spend about as much on cafés and restaurants as they do on groceries.

Opportunities for anyone who wants to introduce new “Sweden, and especially Stockholm, F&B concepts to Sweden most certainly exist – from fast has been a target for our expansion food to fine dining concepts. for several reasons. Stockholm is a DID YOU KNOW... forward-looking big city with high ... that Sweden offers world-class cuisine with as many as purchasing power and a high degree 23 restaurants with a total of 26 Michelin stars. of willingness to pay for healthy meals. The fact that Sweden has a RESTAURANT TURNOVER 20072017 lunch culture where many people eat MILLION SEK INCLUDING VAT at a restaurant every day helped to

140 131,9 make Stockholm the city we wanted to be outside Oslo.” 120 – Knut Andreas Berg, CEO, LETT 100

80

60 There have been a number of new openings over the last few years. Examples include: 40 • Ben & Jerry’s • Cinnabon • Domino’s Pizza • Eataly • Egon Restaurant • Jamie’s Italian • Joe & the Juice 20 • Lett • Lindt • Picard • Simit Sarayu • Starbucks • Vapiano • Wagamama 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 0

Source: Visita/Statistics Sweden, 2018

18 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 19 Skrapan, Stockholm Fredstan, Gothenburg Photo: Vasakronan Photo: Dino Soldin, Hufvudstaden & Vasakronan

GREAT SUPPLY OF RETAIL SPACE The Swedish retail property market is one of the most mature and well developed in Europe. Major attractive developments cater to increased demand.

The Swedish real estate investment market for retail Most major Swedish cities have at least one retail park, properties was the eighth largest in Europe between with IKEA dominating the out-of-town market. Some the second quarter of 2017 and the first quarter of 2018. of these recently opened and ongoing developments While the UK, Germany and the Netherlands remain the are presented in the following city guides, ranging from largest investment markets, Sweden has a greater per high-tech setups with a GLA of more than 100,000 sq capita retail spending. In 2017 Sweden’s per capita retail m, to specialised city district developments and shops in spending was over 20 per cent higher than that of the restored historical buildings. EU-27 average.

Developers and property owners are working constantly With consumers increasingly looking for to increase the stock of attractive retail space due to experiences, shopping centres and retail strong private consumption and retail sales growth. Much of Sweden’s retail space is under institutional ownership parks are developing into meeting places and many owners specialise solely in retail property. where people stay longer and spend more. Experience oriented brands, including the There is a healthy nationwide supply due to major ongoing and planned expansions of shopping centres and retail coffee and restaurant category, enhance parks throughout the country, as well as a number of the shopping experience. city-centre renewal projects.

Fredstan, Gothenburg Photo: Dino Soldin, Hufvudstaden & Vasakronan 20 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 21 EXCELLENT LOGISTICS HUB FOR NORTHERN EUROPE Sweden ranks at the top as the most trade-friendly and logistically efficient nation in the world, moving goods and connecting manufacturers and consumers with international markets.

Sweden is the preferred choice when companies consol- “Ensuring consumer idate distribution and warehousing activities in Northern satisfaction, shortening Europe to one central location. From Sweden, all major cities in Sweden, Denmark and Norway are accessible lead times and providing a by road transport in less than 12 hours, while Estonia, fashionable assortment are Finland, , and western are acces- essential elements moving sible within 24 hours. Some ten Swedish locations are used by foreign companies for centralised distribution in forward. This is why we are Northern Europe. investing in establishing a new 30,000 sqm fulfilment Infrastructure investments have provided Sweden with outstanding capacity to assure fast, frequent and timely centre near Stockholm.” deliveries. Road and rail capacity to and from Sweden is supported by several high frequency ferry connections – Kenneth Melchior, and an extensive port network. The Swedish distribution General Manager Northern Europe network comprises a large number of freight-forwarding at Zalando and full-service third-party logistics (3PL) providers. Spurred by the requirements of diversified and multina- tional industries, Sweden’s logistics sector has become one of the most capable in Europe. Early globalisation of Swedish businesses created high demand for efficient transport and communications systems.

Recent international companies setting up Nordic fulfilment centres in Sweden • Gear4Music • LG • Varner Group • XXL • Zalando

WORLD LEADING LOGISTICS INFRASTRUCTURE Logistics Performance Index (Global ranking)

1 Germany ALL MAJOR DESTINATIONS CAN 2 SWEDEN BE REACHED WITHIN 2 HOURS BY 3 Belgium AIR AND 24-HOUR DISTRIBUTION 4 Austria IS POSSIBLE THROUGHOUT THE 5 Japan ENTIRE BALTIC SEA REGION 6 Netherlands

7 Singapore

8 Denmark

9 UK

10 Finland

Source: World Bank Logistics Performance Index 2018

22 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 23 E-COMMERCE SHOWS IMPRESSIVE GROWTH The Swedes shop online like never before and e-commerce turnover in Sweden continues to set new records.

Increasing digitisation drives globalisation. Today’s con- sumers are becoming more discerning and demanding; “Today’s consumers are they want a large variety and they want products delivered in ways that fit into their daily lives. When Swedes shop focused and have no patience online from abroad, it is mainly the wide range and lower when it comes to inflexible prices that drive their purchases. shopping experiences. 68 The reality of e-commerce Among consumers, there is now an expectation that all SEK BILLION goods can be purchased online. Fast, convenient deliver- (€7 BILLION) is that online shoppers will ies is now something that Swedes take for granted, and choose the company that consumers are looking for an increasingly higher degree of precision and flexibility. Today’s consumers place the provides the best customer same expectations on physical and digital commerce alike. experience available.” It’s a matter of being accessible in the way that consum- ers want. More and more e-tailers are also establishing – Daniel Larsson, CEO physical stores and showrooms, often to satisfy shoppers’ at DIBS Payment Services demand for accessibility. ECOMMERCE SALES BY SEGMENT, 2017

The main reason why Swedish consumers buy goods 20% Consumer electronics 4% Furniture/Decoration online is that e-commerce allows them to shop when it 15% Apparel/ 4% Sports and leisure suits them. Time-savings, better selection and the conven- ience factor also drive online shopping. 7% Groceries 3% Toys/Childrens items

6% Books/Media 35% Other The most popular product categories online are home electronics, clothing and footwear, media (including books, 6% Building materials Source: E-barometern/ films, and video games), and building supplies. Online Svensk Digital Handel/D-food index, 2018 solutions for grocery shopping is growing rapidly.

One in four online purchases are cross-border. Swedes’ favourite international e-commerce destinations are China ECOMMERCE TURNOVER, SEK BILLION and the UK, and a significant proportion of Swedish con- sumers also buy from Germany and the USA. 80 BSEK 77.0 DID YOU KNOW...... that 51% of the Swedish population shop online from 67.0 mobile phone or tablet. ...that every fifth package delivered in Sweden is sent 60 BSEK from abroad. 57.9

50.1

42.9 MATURE E-COMMERCE CONSUMERS 40 BSEK 37.0 Population age 18–79, 6,958,076 31.6 based on internet penetration 27.7 Internet penetration (2015) 95% 25.0 22.1 At least one online purchase per month 66% 20.4

Average purchase per person per month 1,972 SEK

Importance of fast delivery (1–2 days) 66%

Total e-commerce from abroad 13,335 mSEK 2008 2018 (f) Share of e-commerce from abroad per month 31%

Source: E-barometern/DIBS/Internet World Stats, 2018 Strong retail sales growth even during the few years of financial downturn. Source: E-barometern, 2018

Photo: Susanne Walström/imagebank.sweden.se 24 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 25 Stockholm is one of the fastest growing cities in Europe. The cosmopolitan atmosphere, the entre­ preneurial climate and STOCKH OLM an audience of affluent, sophisticated and open- The capital of Scandinavia minded shoppers create exciting opportunities for brands in all retail areas.

KEY FACTS STOCKHOLM

GRP/CAPITA* 627,000 SEK

POPULATION CITY 950,000 COUNTY 2.3 million GREATER REGION 4.4 million

COMMERCIAL BEDNIGHTS 2017* 14 million

WORKFORCE GREATER REGION 2.4 million

STUDENTS** 150,000

COMPANIES** 470,000

FOREIGN OWNED COMPANIES** 14,000

AVERAGE AGE 39

HIGHLY EDUCATED PEOPLE 58%

SINGLE HOUSEHOLDS 44%

AVERAGE INCOME SEK 353,000

RETAIL SALES* SEK 158 billion (20% of total Sweden)

* Stockholm County ** Greater region

Sources: Invest Stockholm, HUI, Statistics Sweden

RETAIL SALES INDEX Daily Non-daily goods goods Total

Stockholm 105 123 113

Sweden 100 100 100

Source: HUI Research

Photo: AMF Fastigheter 26 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 27 STOCKHOLM

ONE OF THE FASTEST GROWING CITIES IN EUROPE Stockholm is a city where creativity and innovation are propelled by the notion that nothing is impossible. This attitude and atmosphere have made the city a natural hub for technology, fashion, music, design and gaming development.

Some of the world’s most successful start-ups call Stockholm offers high purchasing Stockholm their home – including Spotify, Skype, Klarna, power, one of Europe’s most popular King, Mojang and iZettle. This is also where world leading Gamla Brogatan artists go in search of their next perfect hit song. In tourist destinations and an attractive Photo: Mikael Sjöberg Stockholm, no idea is too big or too small to be realised. business environment.

TREND CONSCIOUS AND COSMOPOLITAN Stockholm County has one of the highest GRPs per cap- ita and purchasing power in Europe. Its inhabitants are the GREAT OPPORTUNITIES FOR Stockholm has the highest highest income earners in the country, spending consider- INTERNATIONAL RETAILERS number of unicorns, billion- able sums on retail. Stockholmers are recognized as trend Currently, around 39,000 people move to Stockholm each conscious and open to new concepts and ideas. There year, and the city is predicted to grow at a rate of six times dollar start-up companies, is an international mindset and whether native to the city faster than Paris and twice as fast as Copenhagen by per capita in the world or more recent arrivals, Stockholmers have adopted the 2030. after Silicon Valley. habits of shopping and eating out that can be found in the world's most cosmopolitan capitals. Every year millions of visitors travel to Stockholm. In 2017 Urban Escape Stockholm had over 14 million commercial overnight stays Photo: AMF Fastigheter OPEN, CREATIVE AND INNOVATIVE and the city continues to climb the list of most attractive According to the Financial Times, Stockholm is one of the destinations in Europe. Since 2016 more than 40 new top ten European Cities/Regions of the future in terms of international direct flight connections have opened, includ- its infrastructure, economic potential, human resources ing direct flights between Stockholm and Los Angeles, and business friendliness. Stockholm’s forward-­thinking Singapore, Milan, Dusseldorf, and New Delhi. culture fosters innovation, which in turn produces popular and globally relevant companies; many of which are There has been a considerable increase in new retail headquartered in the city. This climate has helped create space developments and expansions of shopping centres NO. international success stories like The Candy Crush game, and city districts. Reasons include swelling retail sales 1 fashion brand Acne Studios with shops all over the world and high population growth rates, much higher than other STOCKHOLM and artists like ABBA and Avicii. leading European cities. The opportunities for interna- RANKS AS THE MOST tional retail brands are many, and most indicators are in POPULAR DESTINATION FOR INTERNATIONAL RETAILERS IN ATTRACTING TALENT AND INVESTMENTS Stockholm’s favour, in particular for retail chains. THE NORDIC REGION. Built on fourteen islands and surrounded by both lakes Gamla Brogatan and the ocean, Stockholm is one of the most beautiful cit- Simply put: Stockholm offers high purchasing power, Photo: Mikael Sjöberg ies in the world. It is also one of the fastest growing cities one of Europe’s most popular tourist destinations and an in Europe, offering an inspiring life and work environment attractive business environment. for people of all ages. Democracy, equality, diversity and sustainability are the keywords of the city. DID YOU KNOW THAT STOCKHOLM... Examples of recent establishments ...is the no. 1 city for Nordic headquarters. Stockholm consistently tops global business and innova- ...is the most competitive region in the Nordics according or coming soon include Uniqlo, tion rankings – but the city’s progressive values and the to the European Commission, and the 4th most competi- Eataly, Lululemon, Jimmy Choo, quality of life offered also gives it a distinctly international tive in EU. Muji and Cartier. pull when it comes to attracting talent. There are over 190 nationalities in Stockholm.

According to the Global Talent Competitive­ness Index, Stockholm is the 2nd best city in the world in terms of growing, attracting and retaining talent. In recent years, the city has also attracted considerable interest from international companies, with a surge of foreign investments.

Norra Stationsgatan Photo: Mikael Sjöberg Photo: Mikael Sjöberg 28 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 29 STOCKHOLM 1. ARNINGE R P

SHOPPING DESTINATIONS TO ARLANDA AIRPORT IN THE STOCKHOLM REGION 17. TÄBY CENTRUM The Stockholm region boasts a variety of popular shopping destinations – from retail outlets to experience oriented shopping centres.

1. ARNINGE RETAIL PARK 8. KUNGENS KURVA 14. SKHLM The northernmost of Stockholm's retail Kungens Kurva offers some 150 shops, The 98,000 square-metre property in parks, Arninge retail park is undergoing restaurants and entertainment outlets. southern Stockholm comprises 162 retailers, major expansion and development as a In addition to large stores such as IKEA, with anchor tenants including an ICA grocery regional hub for retail, services and public Elgiganten, and ToysRus the area houses store, Systembolaget, H&M and Åhléns, transport hub. A travel centre will be built a 25,000-square metre shopping centre, alongside a restaurants and leisure offerings. adjacent to the E18 and the new commuter a trampoline park and easy access to the With a library, a theatre, medical centres, 2. BARKARBY R P railway station will be located next to the nearby Heron City. offices and a school, it is the centre of the 11. MÖRBY CENTRUM E18 along with a bus terminal. Owner: Ikea, Ikea Centres, Varma, Capman community. 7. GALLERIA Owner: Trophi Fastighets AB (Redito AB) Nordic & Cavendo, Ica Fastigheter, Owner: Grosvenor Fund No of tenants: 40 Svenska Handelsfastigheter No of tenants: 162 Turnover: mSEK N/A GLA: N/A sq m No of tenants: 73 Turnover: mSEK N/A GLA: N/A sq m Turnover: mSEK 7,600 GLA: N/A sq m E18 E4 2. BARKARBY RETAIL PARK 15. SOLLENTUNA CENTRUM E18 Barkarby has major retailers such as IKEA, 9. LILJEHOLMSTORGET Sollentuna Centrum is one of Stockholm’s Bauhaus and Elgiganten. The anchor tenants Liljeholmstorget Galleria has established itself first design-oriented shopping centres with include Jula, Beckers, MIO, Asko, Intersport, as a modern and enjoyable commercial venue. around 112 shops and 1,500 parking spaces. PayC and Media Markt. An extension is planned for more retail, food With classy architecture and high-quality Owner: Triuva, Ica Fastigheter, Alecta, Ikea and entertainment as well as community materials, care has been taken to create an No of tenants: 82 services all with direct access to the metro atmosphere of light and space. Example of Turnover: mSEK 6 000 GLA: N/A sq m station, bus terminal and underground parking. retailers: H&M, Clas Ohlson, Stadium, Lindex 15. SOLLENTUNA CENTRUM Owner: Citycon and Rituals. 18. VÄLLINGBY CENTRUM 3. BROMMA BLOCKS No of tenants: 94 Owner: Thon Property AB 10. MALL OF SCANDINAVIA Pleasant shopping with about 75 stores Turnover: mSEK 1,860 GLA: 40,500 sq m No of tenants: 112 in the former hangars of Bromma Airport. Turnover: mSEK 1,400 GLA: 35,000 sq m Example of retailers: H&M, Clas Ohlson, 10. MALL OF SCANDINAVIA Stadium, Lindex and Åhléns. Mall of Scandinavia is the biggest shopping 16. SOLNA CENTRUM 16. SOLNA CENTRUM Owner: CBRE Global Investors Nordic centre in Scandinavia. There are 224 shops Solna Centrum comprises 120 stores, cafés BROMMA AIRPORT No of tenants: 75 and restaurants, spread over more than and restaurants as well as an enormous 3. BROMMA BLOCKS Turnover: mSEK N/A GLA: N/A sq m 100,000 square metres. The Designer adventure playland. Example of retailers: Gallery™ presents exclusive brands, fashion Akademibokhandeln, Dressmann, Guldfynd 4. FARSTA CENTRUM and lifestyle stores as well as a selection of and Lekia. 275 The suburb of Farsta was created over 50 pop-ups. The Dining Plaza offers over 20 Owner: Unibail-Rodamco years ago as a community where work, housing restaurants. It also houses Sweden’s very No of tenants: 120 and retail where clustered together. Today the first IMAX® cinema. Turnover: mSEK N/A GLA: N/A sq m centre houses an extensive range of shops, Owner: Unibail-Rodamco offices, schools and services. Example of retail- No of tenants: 224 17. TÄBY CENTRUM ers: H&M, Clas Ohlson, Gina Tricot, Indiska, Turnover: mSEK 4,300 GLA: 103,000 sq m Täby Centrum is a hub for suburbs north of Stadium, Lindex and Rituals. Stockholm with shops, restaurants, cafés, Owner: Atrium Ljungberg 11. MÖRBY CENTRUM two large supermarkets and community No of tenants: 150 Located in the county’s most affluent services. It also features entertainment, Turnover: mSEK 2,500 GLA: 51,000 sq m municipality, Danderyd, Mörby Centrum’s is including a newly refurbished cinema and also a frequent shopping stop for commuters. Sweden’s largest indoor adventure golf facil- 19. VÄRMDÖ R P 5. HANINGE CENTRUM A development is underway to refurbish ity. The centre has welcomed a number of Haninge Centrum is the local meeting place and expand the centre with an additional new market entries in recent years, including 9. LILJEHOLMSTORGET in this southern suburb. It offers a range of 18,000 square metres, office buildings and Tesla and Sephora. 12. NACKA FORUM fashion, sports, home interiors as well as residential properties. Mörby Centrum will be Owner: Unibail Rodamco eateries and services. Example of retailers: rebranded Danderyd Centrum. No of tenants: 260 13. SICKLA KÖPKVARTER H&M, Clas Ohlson, Stadium, Lindex and Owner: Skandia Fastigheter Turnover: mSEK N/A GLA: 81,500 sq m Akademibokhandeln. No of tenants: 55 Owner: Grosvenor Fund Turnover: mSEK 830 GLA: 18,000 sq m 18. VÄLLINGBY CENTRUM No of tenants: 90 Vällingby Centrum comprises a solid Turnover: mSEK 810 GLA: N/A sq m 12. NACKA FORUM offering of entertainment, services, food Nacka Forum features fashion and interior and culture. With 45 000 square metres and 6. HERON CITY design stores, restaurants, grocery stores, over 100 stores you can find anything from E20 Heron City is a major shopping and and cafés spread over four levels. Services fashion, accessories and interior design to entertainment centre with a huge selection include library, banks, healthcare and offices home improvement and electronics. Example of home decor, electronics, sports, leisure space. The centre is easily accessible by foot, of retailers: H&M, Clas Ohlson, Gina Tricot, and food brands. Example of retailers: Mio, car and public transport, with regular buses Indiska, Stadium and Lindex. 14. SKHLM Media Markt, XXL and Indiska. Heron City taking only 10 minutes to Stockholm city. Owner: Svenska Bostäder 226 73 also boasts a huge cinema complex and A new metro line leading to Nacka Forum No of tenants: 134 8.KUNGENS KURVA bowling alleys. will be completed by 2025. Turnover: mSEK 1,780 GLA: 43,800 sq m Owner: CMCV co-owned by Capman Real Owner: Unibail-Rodamco 6. HERON CITY Estate/Varma/Cavendo No of tenants: 150 19. VÄRMDÖ RETAIL PARK No of tenants: 37 Turnover: mSEK N/A GLA: 56,800 sq m Värmdö Retail Park is the dominating Turnover: mSEK 1,250 GLA: 49,400 sq m shopping destination in the municipality of 13. SICKLA KÖPKVARTER Värmdö, about 20 kilometres east of central E4 7. Sickla is a vibrant urban cluster of retail, Stockholm. It comprises some 70 stores With 56,700 square metres Kista Galleria culture, schools, offices and residential prop- offering food, fashion, and interior design as boasts 180 shops and restaurants and about erties. Apart from 161 shops, Sickla houses well as sporting and household goods. Apart 19 million visitors a year. It also houses the restaurants, a cinema, library, art galleries from a community hub, the retail park is also Kista Film City and O’Leary’s Event Centre, and museums. Examples of retailers: G-Star the last outpost for stocking up on necessi- as well as a range of community services. Raw, Designtorget, Urban Deli, Bookbinders ties for a great many people heading out into 4. FARSTA CENTRUM Owner: Citycon Design, Naturkompaniet, Best of Brands. the archipelago. SHOPPING CENTRE RETAIL PARK AIRPORT RAILWAY No of tenants: 180 Owner: Atrium Ljungberg Owner: Aberdeen Asset Management Turnover: mSEK 2,333 GLA: 92,500 sq m No of tenants: 161 Sweden AB Turnover: mSEK 3,254 GLA: 75,000 sq m No of tenants: 31 EXISTING SHOPPING CENTRE EXISTING RETAIL PARK Turnover: mSEK N/A GLA: N/A sq m going through expansion or development going through expansion or development

Source: Property owners/Fastighetsvärlden magazine 5. HANINGE CENTRUM 30 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 31 STOCKHOLM

VASASTAN A hip residential area with many smaller fashion STOCKHOLM CITY and interior stores and culinary restaurants. SHOPPING CENTRES AND DEPARTMENT STORES ÖSTERMALM This large sophisticated Located throughout the city – from “Upper East Side” Östermalm to hipster Söder residential area (“Upper East Side”) has the largest – these are the favourite indoor shopping destinations for Stockholmers: concentration of private T wealth in Stockholm. SHOPPING CENTRES T 1. FÄLTÖVERSTEN is located in the heart of Östermalm, one 7. RINGEN CENTRUM is located in the core of Södermalm, of the most upmarket residential areas in Stockholm. A spacious one of the trendiest and most innovative districts of Stockholm. T centre with around 60 stores and restaurants that satisfy most of It houses a mix of brands that reflect the diverse, creative and the shopping needs of its affluent neighbours. The atmosphere is innovative people in the area. The galleria is a laid-back space welcoming, with big labels sharing the space alongside small high- for socialising and everyday shopping, where different styles T 1 end and lifestyle brands, traditional and classic but with a modern combine to form an attractive whole with a quirky edge. Teatern twist. The centre is continuously evolving, aiming to uphold and (“The Theatre”), a new exciting F&B-concept, brings together T improve an innovative and exciting mix of food, fashion and ser- several of Sweden’s most high-profile chefs and offers gourmet vice. Retailers include H&M, Kicks, Lindex, Jackie, Rituals and ICA. food with fast food convenience. Retailers include H&M, Kicks, Owner: AMF Fastigheter Turnover: mSEK 1,251 MQ, Stadium and ICA. GLA: 17,981 sq m No of tenants: 60 Owner: AMF Fastigheter Turnover: mSEK 1,090 GLA: 15,823 sq m No of tenants: 57 9 NORRMALM 2. GALLERIAN Stockholm’s first and largest shopping centre, The central business T located in the heart of downtown Stockholm’s commercial hub. 8. CENTRALSTATION is the busiest railway district and main retail T Comprising of 65 shops and restaurants, Gallerian is home to an station in the Nordic region, with some 200 000 visitors a day 10 T district of Stockholm. 5 exciting mix of international and Swedish retailers. The centre is including the Cityterminal bus station. Centralstationen is the seamlessly connected with the underground and tram. Car access main hub for locals and tourists arriving from all over the world, is one of the best in the CBD. An additional 5000 square metres of connecting people to railways, metro lines and buses. Apart from 11 6 new retail space containing more attractive shopping, restaurants, that, Centralstationen offers over 60 stores, restaurants and 8 12 hotels and office space, is under construction. Retailers include coffee shops. Retailers include Lindex, Starbucks, Luzette, Burger T 2 Hollister, Nike, Clas Ohlson, G-Star RAW and Media Markt. King and Lush. T J Owner: AMF Fastigheter Turnover: mSEK 1,900 Owner: Jernhusen Stationer AB Turnover: mSEK 1,165 T GLA: 30,300 sq m No of tenants: 80 GLA: 42,385 sq m No of tenants: 89 T 3. GALLERIA SKRAPAN The ground floor of what used to be 9. STUREGALLERIAN Located in the dandyish Stureplan area, the Swedish tax authorities’ headquarters is now a 8,600 square Sturegallerian has been a meeting point for discerning shoppers, metre retail space including areas for pop-up concepts. The gal- bookworms, gourmets, coffee lovers and interior design enthusi- leria offers a wide range of shops, along with a rooftop restaurant asts since 1989. Sturegallerian caters to several walks of urban and sky bar. The landmark high-rise – now converted into student life with a diverse offering of shopping, restaurants, patisseries, nightclubs, entertainment and recreation. Retailers include: Zara, KUNGSHOLMEN apartments – occupies a central location on Södermalm and Rituals, Zetterberg Couture, Massimo Dutti, Casall, Sturehof, Mainly a residential area attracts shoppers of all ages. Retailers include Monki, Intersport, Habitat, Levi’s, Rituals and Vapiano. Grand Escalier and Sturebadet Spa. for affluent professionals. Owner: Vasakronan Turnover: mSEK 300 Owner: Tamweelview European Holdings S.A The prime retail area is GLA: 9,000 sq m No of tenants: 30 Turnover: mSEK N/A GLA: N/A sq m No of tenants: 61 Västermalmsgallerian. GAMLA STAN 4. HORNSTULL is a welcoming commercial addition to the city’s 10. VÄSTERMALMSGALLERIAN In the heart of Kungsholmen, The Old Town dates from southwest corner, the hipsters’ favourite district of Södermalm. one of the most urban and lively districts in Stockholm, lies the the 13th century. With a pronounced emphasis on food, drink and social shopping, shopping centre Västermalmsgallerian. It contains more than 40 T visitors can choose from a mix of some 39 shops, cafés and shops, creating an attractive mix of fashion, food and services. restaurants. A blend of daily service and small specialty stores. This is where urban consumers do their daily shopping and A mix of big chain stores, a lively square and smaller meeting spend time with friends and family. The centre is located right places. As well as a popular nightclub and a proper barber-shop. by Fridhemsplan metro station, Stockholm’s third largest hub for Retailers include H&M, Picard and L’Occitane. public transport. Retailers include Rituals, H&M, Polarn o Pyret Owner: Bonnier Fastigheter Turnover: mSEK 714 and Espresso House. GLA: 9,000 sq m No of tenants: 31 Owner: AMF Fastigheter Turnover: mSEK 548 GLA: 9,169 sq m No of tenants: 45 5. MOOD STOCKHOLM is shopping beyond shopping. An entire block in the city centre with an elegant, diverse and DEPARTMENT STORES international atmosphere, attracting a trendaware target group. T It even includes urban gardens and unique tree-houses for confer- 11. NORDISKA KOMPANIET (NK) Stockholm’s international T ence use. This is the place to find unique concepts, a high level of department store is a contemporary stage for fashion, beauty and T service and some of Stockholm’s most popular restaurants. design. Over 110 different stores featuring a vast assortment of 4 The tenant mix, containing 46 units, covering the whole range from high-end fashion and luxury goods. Restaurants and cafés for fashion to beauty and interiors perfectly reflects the needs and refreshments are found throughout the building. Examples of T wants of an urban consumer. Mood Stockholm is located close to brands in the department store: Valentino, Balenciaga, Hermés, three different metro stations. Retailers include Daniel Wellington, Ralph Lauren, Paul Smith, Burberry and Max Mara. More brands Samsøe & Samsøe, Rodebjer, Yellow Corner, Posh Living, Suit are coming in the near future. J T Supply, Amercian Vintage, Leilas General Store, Starbucks, Owner: Hufvudstaden Turnover: mSEK 2,465 Boqueria, Air bar and more. GLA: 24,000 sq m No of tenants: 110 Owner: Turnover: SÖDERMALM AMF Fastigheter mSEK 555 GLA: 10,269 sq m No of tenants: 46 12. ÅHLÉNS CITY is the leading department store operator in Stockholm’s most populated island, 7 attracting young, trend-conscious Sweden, and its flagship Åhléns City is the largest department 6. PK-HUSET Connected to the classic department store urbanites, includes the retail and F&B store in Stockholm. Here, over 1,000 quality brands co-exist to Nordiska Kompaniet is PK-Huset. A nine-storey mixed-use building, district SoFo. The bohemian area is offer the widest assortment of fashion, beauty, accessories and PK-Huset is home to Nordea Bank as well as well-known fashion home to a mixture of trendy contem- lifestyle products in town, with frequent pop-up stores and activa- brands. Retailers include Systembolaget, Acne and Polarn o Pyret. porary boutiques. tions from select brands. Åhléns City also features a large grocery In June 2017, Stockholm’s new public square, Smålandstorget, was store in the basement and a popular Italian restaurant as well as a inaugurated next to PK-Huset, creating a new meeting place in the café. Examples of brands: Hugo Boss, Dior, Acne Studios, Kiehl’s, heart of Stockholm. 3 Filippa K, J.Lindeberg, Muji, Guess, Diesel. Owner: Pembroke Turnover: mSEK N/A Owner: Ramsbury Property Turnover: mSEK 1,520 T GLA: N/A sq m No of tenants: 22 GLA: 20,000 sq m No of tenants: 20

Source: Property owners/Fastighetsvärlden magazine

J COMMUTER TRAINS T METRO

32 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 33 Kommendörsgatan

Saltmätargatan STOCKHOLM

STOCKHOLM CITY CENTRE Regeringsgatan KEY RETAIL AREAS Döbelnsgatan HUMLEGÅRDEN Kammakargatan Sturegatan Retail in Stockholm’s city centre is concentrated Birger Jarlsgatan Holländargatan in connected shopping areas, each with its own Linnégatan Luntmakargatan unique atmosphere and commercial offering.

1 BIBLIOTEKSTAN is high-end shopping district with the most Malmskillnadsgatan prominent stores in the heart of Stockholm. Brands such as Chanel,

Prada, Moncler, Celine and Louis Vuitton sits alongside Swedish brands Bibliotekssgatan Filippa K Morris Panini Internazionale 2.0 Anglais like Acne Studios, Filippa K, Rodebjer and Byredo, to name a few. Hotel Stureplan Urban Jamie's Eton Humlegårdsgatan Hufvudstaden owns 70 per cent of the properties on Biblioteksgatan. Deli Italian 9 Gant Bistro Rigoletto Footfall*: Rotisserie Mama Biblioteksgatan: Fri 20,000, Sat 25,000 T Naturkompaniet Tunnelgatan Crocket Birger Jarlsgatan: Fri 25,000, Sat 20,000 Stadium Pulse 7 Taverna & Jones Restaurant Brunnsgatan Nespresso Carlings Brillo Ekstedt Elgiganten Hotell Ladurée

Haglöfs Kung Carl

The North Zara Massimo Dutti Fjällräven STUREGALLERIAN 2 DROTTNINGGATAN is the busiest pedestrian shopping street in T Thule

Norrøna Starbucks Odd Molly Twist & Tango Samsung Stockholm. The 1,500 metre street changes atmosphere, beginning to Rizzo Face

Norrlandsgatan the south in heavily touristy Old Town, with the central part crowded with STUREPLAN Casall Filippa K

Bik Bok Rörstrand

Noa Noa a vast retail offering and the northern end being slightly calmer with historic Adlibris & Iittala Kungsgatan L'Occitane

Rum21 architecture, cafés and restaurants and smaller boutiques. Retailers include Olof Palmes Gata & Royal Design 5 Ecco Ströms Sturehof Triumph Nosh & Chow Grodan department store Åhléns and brands like HM, Arket, Afound, Holy Greens East K 25 T Sail Racing Holland & Barret, River Island, Zara, MQ, Flying Tiger and Weekday. Adidas Footfall*: Drottninggatan: Fri: 75,000, Sat: 75,000 Kungshallen T CerveraT 1

Lästmakargatan Grev Turegatan Lindex & Other Efva 3 T GAMLA BROGATAN has the unique character of a friendly small town Röhnisch Stories Attling T with creative concepts, restaurants and cafés. Located right next to two Mulberry Konserthuset of the city's busiest retail streets and the new commuter train station 2 T HÖTORGET Sup46 (Citybanan), it is home to creative concepts such as Grandpa, Volt, Biblioteksgatan Designtorget IKEA Zara Home Jakobsbergsgatan Aesop Dr Denim and three star Michelin restaurant Frantzén. Scandic T Östermalmstorg Haymarket Samsøe & Samsøe Footfall*: Bik Bok PROJECT SERGELSTAN8 Boqueria Gamla Brogatan: Fri: 8,000, Sat: 8,000 Regeringsgatan Rodebjer Malene Georg Jensen Yellow Corner Bianchi Birger Malmskillnadsgatan Riddargatan Jureskog Leilas General Nybrogatan Posh Living Zara Home Cavabaren Store WeSc Weekday MOOD 4 HAMNGATAN stretches from the city area around Sergels Torg down Hötorgs- YUC River Island hallen T Latasian Daniel Eataly Ralph Prinsen THE Wellington STOCKHOLM Lauren to the exclusive Bibliotekstan district. It is an attractive street with flag- Kungsgatan Suitsupply T ship stores like H&M, Zara and Victorias Secret, the Gallerian shopping Indiska Sveavägen LOBBY Starbucks MacLaren Holland & Barret Drottninggatan American Vintage Burberry Jimmy Choo Prada Urban Oscar Jacobsson centre, and the iconic department store NK. Uniqlo recently choose GrandpaBarbers COS Dr Denim Volt Junkyard Cow Levis Outfitters Rodebjer 3 Mäster Samuelsgatan Aplace Parfymeri Hamngatan for its first store in Sweden and Scandinavia. Epicenter Birger Jarlsgatan Alma Frantzén Zara Houdini Chanel Footfall*: Hamngatan: Fri: 50,000, Sat: 50,000 Sergelgatan Slöjdgatan Sephora Church's Kafé The BodyShop Hugo Grand Central Rang Adlibris Scandic Hotel Gamla Brogatan Lululemon Boss 5 KUNGSGATAN is Stockholm's most attractive office address and PARKADEN Teatergrillen Scorett Dressmann 6 Smålandsgatan Riche home to international concepts and brands focusing on sports & outdoor. SERGELSTAN Vau Marimekko Louis PROJECT Massimo SERGELSTAN Dutti Vuitton NK de Ville Kungsgatan’s property owners work together to develop and enhance Kött och fiskbaren PROJECT Ralph Lauren Indiska Hermés Polarn & Pyret NORR- the street and its tenants. New establishments are on-going and Nobis Hotel Acne MALMS- Bryggargatan H&M Burberry Nathalie Barbour, Samsung Concept Store, Holy Greens. Nespresso. Starbucks T Zara Ai Ramen TORG Acne SchutermanGucci and Haglöfs have all chosen to locate their flagship stores on this street. Klara T H&M NK PK-HUSET

Footfall*: T Afound Volt Hamngatan Dramaten Kungsgatan: Fri: 40,000, Sat: 40,000 J Mathilde Paul Smith Arket Max Mara Ole Lynggard H&M 4 Strandvägen 6 T MOOD DISTRICT Crossing Hamngatan and connecting Kungsgatan, Hamngatan H&M Home Lindex Uniqlo

Mood District houses the lifestyle galleria Mood Stockholm and a whole Nordic Light Victorias Secret Hotel XXL new neighbourhood that adds a contemporary mix of fashion and F&B H&M Mäster Samuelsgatan T BERZELII PARK

Vasagatan offerings. On Regeringsgatan 61 you will find the Lobby, a new retailspace Filippa K GALLERIAN

Västra Trädgårddsgatan taking the pop-up concept to the next level. Jakobsbergsgatan has come Muji T SERGELS ÅHLÉNS TORG Berns to life by introducing a number of new F&B entrants that add to the bustle, CITY T Kulturhuset Khiel’s KUNGSTRÄDGÅRDEN including a cava bar, gourmet burger restaurant Jureskogs and the trendy Dior Acne Mexican-Latin restaurant YUC. In the corner of Regeringsgatan and BR Toys Carlings Clas Gudrun Sjödén ecco Ohlson Dressmann Jakobsbergsgatan, you will find the first citybased IKEA in Stockholm. Footfall*: Mäster Samuelsgatan: Fri: 16,000, Sat: 14,000 Klarabergsgatan Invest Beridarebansg. Illums Bolighus Kungsträdgårdsgatan 10 Runners' Store Jakobsbergsgatan: Fri: 9,000, Sat: 8,000 Stockholm Nike Store Regeringsgatan: Fri: 16,000, Sat: 13,000 Bank Hotel Radisson Blu Royal Cubus G-Star Raw Hotel Regeringsgatan

7 Arsenalsgatan NORRLANDSGATAN is a trendy street where the young Stockholmers J Kicks meet for lunch and coffee, for example at The Bianchi Café & Cycles, T Hotel AT Six Nybrokajen

Drottninggatan where they can also buy a trendy bicycle. Other brands: Houdini, Hestra. STOCKHOLM CENTRAL STATION Malmtorgsgatan Norrlandsgatan connects the Mood district with Bibliotekstan, Scandic Continental Hobo Hotel as well as Hamngatan and Kungsgatan. Luzette Flying Tiger T Radisson Blu Footfall*: Norrlandsgatan: Fri: 15,000, Sat: 15,000 T Slettvoll Strand Hotel Wagamama Media Markt J Starbucks MQ 8 SERGELGATAN/HÖTORGSCITY is home to several of the world’s Radisson Blu Waterfront Congress biggest fashion chains, including MQ, Gina Tricot, Timberland and Hollister

Stadium. During the summer the popular roof-top city park and Östra Järnvägsgatan terrace Hötorgsterrassen opens for lunch and late evenings. In the T Hötorgshallen indoor market, you’ll find food from every corner of the Operakällaren

world, and the outdoor market square of Hötorget, offers a colourful Kungliga operan array of fruit, vegetables and flowers. Grand Hotel Footfall*: Sergelgatan Fri: 25,000, Sat: 25,000 GUSTAV Strömgatan Strömkajen Sveavägen: Fri: 16,000, Sat: 14,000 ADOLFS Mathias Dahlgren, TORG Matbaren

9 STUREGALLERIAN/HUMLEGÅRDSGATAN is home to numerous Strömbron exclusive premium brands as well as a row of up-market restaurants and Södra

nightclubs. On Humlegårdsgatan you can find Stockholm’s new “Savile Norrbro Blasieholmskajen

Row” with focus on menswear. There are also lots of cosy coffee shops. Sheraton Restaurant F12 Hotel Tegelbacken Footfall*: Humlegårdsgatan: Fri: 15,000, Sat: 12,000 Fredsgatan Lydmar Grev Turegatan Fri: 14,000 Sat: 11,000 Tegelbacken Strömgatan Centralbron 10 URBAN ESCAPE is an ongoing project, read more under Retail Riksbron Development in Stockholm City, pages 38–39. Vasabron J COMMUTER TRAINS T METRO RESTAURANT HOTEL CULTURE * Footfall refers to the annual average daily pedestrian traffic (measured one day at the end of September) between 10:00 and 20:00 34 1 Swedish krona, SEK = $ 0.117 and € 0.098 (averageon the street Q1–Q3 section 2018) with the heaviest pedestrian flow. 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 35 STOCKHOLM

RETAIL DEVELOPMENT IN STOCKHOLM CITY Many new developments are under way in Stockholm city. Ranging from the bold renewal of iconic shopping destination NK to the ambitious revamping of entire retail districts – creating new social spaces indoors and outdoors, connecting hotels, retail spaces, offices and restaurants.

SERGELSTAN VASAGATAN A new living room in the heart of Stockholm Stockholm’s most central street is getting an upgrade Sergelstan is the common name of the area in the The Central Station, with its 11,000 square metres of very centre of the city, which in many ways is perceived retail space, is unbeatable in terms of access. The main as the heart of Stockholm. It is a place where people commercial area on the street currently consists mostly of come to shop, browse, go to the theatre, protest, celebrate large hotels and restaurants. New developments are under and play chess or simply to hang out. The area is under- way to make this street into an attractive new entrance to going considerable transformation, with the strong 60’s central Stockholm. Starting late summer 2018, construc- Gamla Brogatan architecture giving way to developments to make it a lively tion will be carried out to create a more attractive area Photo: Mikael Sjöberg area, full of activities and inviting spaces that is full of life with wider sidewalks as well as room for more outdoor and always awake. Construction started in the summer of restaurants. Traffic will be reduced in favour of pedestri- 2017 and will be ready for the first tenants in 2020–2022. ans and cyclists. The City of Stockholm and real estate owners on the street are collaborating within Management · HAMNGATAN RETAIL The #1 flagship location Vasagatan toward a shared vision of an all-day, all-year in Stockholm and next door to the H&M flagship open street bustling with contemporary F&B and retail store. Connected with the steady flow of shoppers in concepts. Sergelgången below Hamngatan. The property with 11,000 square metres office space and multiple terraces, GAMLA BROGATAN will also boast one of the city’s largest roof-top terraces Bringing back the trendy atmosphere to one of with spectacular views and a restaurant and bar. Stockholm’s most unique streets The location between Drottninggatan and Vasagatan · MALMSKILLNADSGATAN FOOD & BEVERAGE shows the potential for this 250 metre stretch of street. Vasakronan is developing one of the most interesting In the past, the street had a strong position as a trendy restaurant areas in the city with a wide offering from fine hub and attracted the newest concepts. The character is dining to trendy and healthy take-away concepts. A roof unique with a taste of a friendly small town with creative top bar and al fresco dining on street level makes this a concepts, restaurants and cafés. Located right next destination from early morning to late night. The development to two of the city's busiest retail streets the potential also houses 10,000 square metres office space, featuring a for substantial customer flows is tremendous. The new Sergelgatan Vasagatan co-working concept, and some 30 residential units. commuter train station (Citybanan) at Vasagatan in the Photo: Vasakronan Photo: Stockholms stad beginning of Gamla Brogatan is drawing attention and · PAVILJONGEN/THE PAVILLION In the corner of will contribute further to customer flows. The real estate Sveavägen and Hamngatan, this 300 square metres pavil- owners have started renewal work, within Management ion will house restaurants and cafés as well as spaces for Gamla Brogatan, focusing on both indoor and the outdoor experience-based concepts such as art installations and environment together with the municipality. Strong and creative meetings. creative concepts such as Grandpa, Volt, Dr Denim and three star Michelin restaurant Frantzén already call the · SERGELGATAN RETAIL With 13,000 square metres of street home, and the work will continue to make room contemporary shopping, this street has steady pedestrian for more. flow and upcoming plans for new shopping and restaurant experiences. All for an urban and conscious audience.

· SOLTRAPPAN/THE SUN STAIRCASE New wide steps will connect Sveavägen and Sergels torg with Malmskillnadsgatan, providing also a sun-drenched place to rest, people-watch, meet with friends or enjoy a coffee.

· SVEAVÄGEN RETAIL New retail space along both sides of Sveavägen with the best visibility in the city, connecting Hamngatan to Sergelgatan, will be two of the strong- est retail locations in Stockholm. The footfall in this area is high all day and night with a lot of people passing the street on their way to shopping, restaurants, offices, cin- ema, concerts, public transportations and much more.

Sergelstan Photo: Vasakronan 36 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 37 URBAN ESCAPE THE LOBBY The hottest city space in Stockholm The market place of tomorrow AMF Fastigheter is shaping one of the hottest The Lobby has been described as the concept new city spaces in the capital. Spanning five of the future in terms of retail. Under develop- properties, four streets and two squares, Urban ment by AMF Fastigheter and located in the Escape attracts those seeking a creative vibe MOOD District, on Regeringsgatan 61, The and a cosmopolitan pulse. A free zone in the Lobby is taking the pop-up concept to the next city centre where a passion for work can be level, providing a platform for brands to use for combined with entertainment and relaxation – event-driven activations and social interactions any time of the day. Urban Escape has already with consumers. The Lobby also provides a attracted cutting-edge tenants such as Rochier, meeting spot with F&B and areas for social- WeWork and Microsoft. Urban Escape also ising. The Lobby will also feature a range of houses the iconic Gallerian, Stockholm's most sophisticated digital services, such as multi­ central as well as two unique media shopping tools and Click & Collect. lifestyle hotels and a number of top restaurants. To top it off - these properties are interlinked STURE Urban Escape through a roof-top setting with a park, bars and The place to meet Photo: AMF Fastigheter event spaces. The City of Stockholm and ADIA, Abu Dhabi Investment Authority are collaborating on a NORDISKA KOMPANIET (NK) redevelopment of Sturekvarteret with a planned NK welcomes a new era completion in 2025. Together they are updating Nordiska Kompaniet in Stockholm is set to this classic business, shopping and entertain- enter a phase of extensive renewal, intended ment district into a meeting destination with to strengthen the company’s position as a plenty of space in an unbeatable location. world-class department store. The project will The vision includes to create several yards, cover 50 per cent of the existing store area. additional restaurants, a large food hall, a new Both the physical and digital environment will hotel as well as modern offices and residential be developed by the year of 2020 to meet spaces. The 8000 sq m of commercial space the customer’s needs. NK will become even and the new food hall will share a completely more luxurious, larger and more personal. new ground floor accessible through a new exit The portfolio will be reinforced with a number from the metro. of international luxury brands. Two of these – Balenciaga and Valentino – are set to establish HÄSTEN 21, PART OF PROJECT ACCESS single brand departments during the autumn 2018. Where Stockholm meets Project Access is Pembroke’s vision to make Additionally, for the first time in its history NK one of the most central areas in Stockholm Nordiska Kompaniet (NK) The Lobby Photo: Hufvudstaden Photo: AMF Fastigheter will expand its retail space. Through the acqui- more accessible by opening up pathways to sition of office space and by incorporating parts create an environment where people can meet. of the building on the other side of the street, Hästen 21 is at the heart of this – a planned retail space will be increased by 20 per cent. architectural project that will bring together The new store space will offer departments opportunities to work, live, shop and socialise within health, food and commercial services. for Stockholmers. The new building will combine NK are also planning an outdoor gym on the 21,000 square metres of modern office space, roof, with running tracks, paddle tennis courts up to 20 retail destinations and 27 residential and a juice bar. units to positively impact and vitalise the area during all hours of the day. The con­struction is The department store aims to continue to be planned to start in 2019 and will be ready for an inspiring meeting place and is planning to occupation by 2023. improve the food and beverage offering on all floors. A new food market is also under DID YOU KNOW... construction, where NK will welcome some of ...the 2nd highest net income per household in Sweden’s top entrepreneurs within meat, fish, the Nordics are found in Stockholm. cheese, chocolate, bread and vegetarian food. ...the consumption capability per person in Stockholm is 150,000 SEK/year. As the founder Josef Sachs so eloquently put ...commercial overnight stays in Stockholm 2017 it: “NK is a commercial and cultural theatre – was 14 million. a contemporary stage, where customers are continually surprised and inspired.”

NK Parkaden Photo: Hufvudstaden 38 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 39 Welcome to Gothenburg – one of the most rapidly expanding regions in Europe and a strategic hub for logistics and GOTHENB URG transport in Scandinavia. The smiling face of Sweden KEY FACTS GOTHENBURG

GRP/CAPITA* SEK 495,000

POPULATION CITY 564,039 (+8,500 per year) REGION 1.0 million (+10,000 per year) COUNTY 1.7 million (+17,000 per year)

WORKFORCE* 518,000

STUDENTS 50,000

COMPANIES 115,500

FOREIGN OWNED COMPANIES 2,300

AVERAGE AGE 39

HIGHLY EDUCATED PEOPLE 53%

SINGLE HOUSEHOLDS 53%

AVERAGE INCOME SEK 300,000

RETAIL SALES* SEK 66 billion (10% of total Sweden)

* Gothenburg Region

Source: Business Region Göteborg For more data on the Gothenburg Region, you may download the report “Facts & Figures” on www. businessregiongoteborg.com

RETAIL SALES INDEX Daily Non-daily goods goods Total

Gothenburg 102 130 115

Sweden 100 100 100

Source: HUI

Photo: Per Pixel Petersson 40 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 41 GOTHENBURG

THE THRIVING WEST COAST CAPITAL With a thriving business environment and an exciting urban transforma- tion underway, Sweden’s second city is attracting people, companies and investors like never before.

Photo: Frida Winter/Göteborg & Co SCANDINAVIA’S MOST Gothenburg is increasingly making waves on EXPANSIVE REGION the fashion scene. It is the birthplace of global Home to Volvo, Gothenburg is a centre for brands Nudie Jeans, Monki, Elvine, Dr Denim knowledge-intensive industries and advanced and Twist & Tango. Meanwhile, major Swedish services. And according to the European chains MQ, Lindex and KappAhl all have their Commission it is one Europe’s most innovative headquarters in the city. regions. It is also Scandinavia’s leading hub for NO.1 imports and exports of goods. About 70 per A SHOPPING AND GOTHENBURG cent of Scandinavia’s population and industry TOURISM DESTINATION RANKS AS THE MOST SOCIABLE is within 500 km of Gothenburg. Gothenburg is a popular shopping destination CITY IN THE WORLD. offering a mix of small indie shops, international Source: Hostel World 2017 TRANSFORMING stores and large malls. The region also frequently Fredstan, Gothenburg Gothenburg is in the middle of its biggest hosts and organises large-scale national Photo: Dino Soldin, Hufvudstaden & Vasakronan development leap in modern history. By 2035 and international congresses, events and around 105,000 homes will have been built in festivals as well as more exclusive meetings. the region and an estimated SEK 1,000 billion Extensive experience and excellent facilities put will be invested in property developments and Gothenburg in a strong position as a venue city. infrastructure. “The popularity of Gothenburg— It’s estimated that foreign tourists in Gothenburg birthplace of Volvo (and Alicia A FAST-GROWING REGION spend on average half their holiday budget on Vikander), home to Michelin- For many years the Gothenburg region has shopping. And Gothenburg’s tourism industry enjoyed strong population growth. In March is going from strength to strength with both air star restaurants, picturesque 2017, the population passed the one million passenger numbers and guest nights at record architecture, sophisticated mark and by 2035 it is estimated to be around levels in 2017 (approx. 7 million and 4.8 million, bar culture, renowned galleries 1.2 million. The average spending per person respectively). Most visitors come from Norway on retail, excluding food and beverage, is around followed by Germany, Britain, USA, Denmark and art museums, and designer SEK 65,000 per year. and China. shops—has exploded in the last few years.” The region has also experienced strong A LIVELY FOOD AND BAR SCENE economic growth. Since the year 2000, Gothenburg has an exciting food scene and – Matilde Wergeland, Vogue 2017 Gothenburg has seen a 79 per cent increase the offering of eateries is constantly evolving. in gross regional product, a 74 per cent increase The region has everything from Michelin-starred in total wage sum and 134,000 jobs have been restaurants and cosy cafés to modern food Photo: Superstudio D&D/Göteborg & Co created. Gothenburg also has the lowest unem- trucks serving a mix of local and international ployment of Sweden’s metropolitan regions cuisine. And the proximity to the sea and the – a position it has held since mid-2016. archipelago means that the selection of fish and seafood is second to none in Sweden. RETAIL GROWTH Gothenburg also has a lively night scene with Retail sales are an important growth engine a mix of modern bars, laid back pubs and for the Gothenburg region. The industry has cool nightclubs. In addition, the city is one of around 27,000 full-time employees. In recent Europe’s hottest hubs for craft beer. years, the region has a seen steady wave of international retailers and products enter its DID YOU KNOW THAT GOTHENBURG... market, including Tesla, Starbucks, Superdry ...is Sweden’s top logistics location and home to and Victoria’s Secret. Scandinavia’s largest port. ...has 2,300 foreign-owned companies that employ a fifth of the region’s workforce.

Photo: Frida Winter/Göteborg & Co Photo: Nora Lorek/Rockfoto/imagebank.sweden.se 42 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 43 GOTHENBURG E6

16. STENUNGSTORG CENTRE

SHOPPING DESTINATIONS IN THE GOTHENBURG REGION From inner city shopping areas to regional retail parks and outlets, here are some of the region’s popular shopping destinations.

4. BÄCKEBOL 1.ALLUM 7. FRÖLUNDA TORG 13. SHOPPING CENTRE Allum is located 8 kilometres east of Frölunda Torg offers 200 stores just The largest shopping centre in Gothenburg Gothenburg centre. It is a modern shopping 15 minutes from the city centre. It has is much more than a routine shopping trip. E45 centre featuring speciality shops side by everything from fashion, home décor and Aside from the massive selection of side with well-known chains as well as sporting goods to cosmetics and elec- clothing, shoes and eateries, Nordstan 1. ALLUM eateries. tronics. There are also several cafés and also offers cosmetics, home electronics, Owner: Steen & Ström Sverige AB restaurants, as well as unique delicacies sporting goods, toys, interior design items No of tenants: 101 at the Salutorget food hall. and much more. Turnover: mSEK 1,962 GLA: 55,000 sq m Owner: Skandia Fastigheter AB Owner: Hufvudstaden AB & Vasakronan AB No of tenants: 200 No of tenants: 200 E20 2. ARKADEN GALLERIA Turnover: mSEK 2,967 GLA: 55,900 sq m Turnover: mSEK 4,200 GLA: 77,500 sq m Arkaden consists of more than 20 shops 3. BACKAPLAN and restaurants on three levels with a 8. GALLERIA 421 14. NORDISKA KOMPANIET (NK) focus on fashion, design and home decor. Opened in 2006, it has developed into NK stands for style, trends and inspiration. Here you will find shops like Zara, Raglady, an established shopping centre with an This exclusive department store has been Benetton, Walk in Closet, MQ, Mango, increasing number of visitors and sales. located at Östra Hamngatan 42 for over Tommy Hilfiger and Tesla. The mall has a The largest tenant is ICA Maxi, followed by a century. Spread over four floors, it has long history and was opened way back in MediaMarkt. Other tenants include H&M, over 50 departments offering the latest in 13. NORDSTAN 5. FEMMAN 1899. But since then it has evolved over time. Intersport, Dressman, Lindex, KappAhl fashion, accessories, beauty and interior 2. ARKADEN GALLERIA Owner: Vasakronan AB and Cubus. design. The NK Designers department cel- J No of tenants: 23 Owner: Fastighets AB Balder ebrates Swedish brands such as Dagmar, 14. NORDISKA KOMPANIET (NK) 6. FREDSGATAN/FREDSTAN Turnover: mSEK 500 GLA: 9,900 sq m No of tenants: 13 Whyred, Acne, Hunkydory and Filippa K. Turnover: mSEK 920 GLA: 24,200 sq m International brands such as Marc Jacobs 3. BACKAPLAN and D&G can also be found here. Backaplan, located just north of Gothenburg’s 9. HEDE FASHION OUTLET Owner: Hufvudstaden AB city centre, is one of Sweden’s largest This outlet offers well-known brands No of tenants: 51 shopping areas. It covers approximately in fashion, sporting goods and home Turnover: mSEK 656 GLA: 10,160 sq m 110,000 square metres and holds more furnishings from Acne, Björn Borg, than 120 stores. Backaplan is a public Hugo Boss, Filippa K, J.Lindeberg, 15. SISJÖ RETAIL PARK transportation hub and is easy to reach Kosta Boda, Lacoste, Nudie Jeans, – A customer-friendly and comprehensive by car. Orrefors, Oscar Jacobson, Peak shopping complex for both consumable TO THE AIRPORT Owner: Multiple owners Performance and Rörstrand. and durable goods. Located in Askim in No of tenants: 123 Owner: Svenska Handelsfastigheter the south of Gothenburg, it is one of the Turnover: mSEK N/A GLA: N/A sq m No of tenants: 52 largest shopping areas in the region, which Turnover: mSEK N/A GLA: N/A sq m is rapidly growing and attracting more 27/40 4. BÄCKEBOL stores to the area. There is a mixture of E6 Located on the island of in the 10. KUNGSMÄSSAN stores offering electronics, DIY and home northern part of town, this large shopping The retail trade in the growing city of improvement, sporting goods, toys, etc. 155 158 destination is home to retailers such Kungsbacka, south of Gothenburg, is char- Owner: Alaska Holding Sverige as Ikea, Bauhaus, Clas Ohlson, Coop, acterised by three separate shopping areas No of tenants: 65 MediaMarkt and sports chain XXL. – Hede Fashion Outlet, Kungsmässan and Turnover: mSEK N/A GLA: N/A sq m Owner: Trophi Fastighets AB (Redito AB) the inner city. Kungsmässan is located in No of tenants: 25 the heart of Kungsbacka. 16. STENUNGSTORG CENTRE Turnover: mSEK N/A GLA: N/A sq m Owner: Aranäs AB This centre in the municipality of Stenungsund No of tenants: 90 consists of many stores with a large variety 5. FEMMAN Turnover: mSEK 1,600 GLA: 28,608 sq m of brands. The location is in a quiet marine A shopping mall in the centre of Nordstan. environment just by the ocean. E20 On three floors attractive brands, cafes 11. SHOPPING PARK KÅLLERED Owner: Citycon and restaurants like Victoria´s secret, H&M, Kållered Köpstad was developed from No of tenants: 64 H&M Home, Calezedonia, Joe & the Juice open countryside into one of the region’s Turnover: mSEK 720 GLA: 21,900 sq m 7. FRÖLUNDA TORG and others are gathered . In the 16 k sqm retail parks in the 1970’s. A new land use 12. MÖLNDAL GALLERIA large mall, which had a complete renova- plan is in the works to allow for develop- Source: Property owners/Fastighetsvärlden magazine 8. GALLERIA 421 tion in 2016, there are about 60 stores, ment of the area. restaurants and cafés that attract more Owner: IKEA Centres than 12 million visitors annually. No of tenants: N/A 15. SISJÖ RETAIL PARK Owner: Hufvudstaden AB Turnover: mSEK N/A GLA: N/A sq m No of tenants: 63 Turnover: mSEK 673 GLA: 15,400 sq m 12. MÖLNDAL GALLERIA Mölndal Galleria is a new, modern urban 6. FREDSGATAN/FREDSTAN city gallery focusing on daily necessities, You find Fredsgatan in the Retail heart services and a generous food and bever- of Gothenburg and the area around the age offering. Located in the city centre of main shopping street is a destination the fast growing Mölndal, and connected called "Fredstan". With strategic work of to a large hub for public transportation, the landlords, the destination has evolved the shopping centre serves as the natural into the most vibrant retail area in the meeting place for people working and 11. SHOPPING PARK KÅLLERED region. Fredsgatan is a modern/interna- living in the neighbourhood. tional shopping street with stores such Owner: Citycon as Superdry, Levi´s, Chanel Beauty Store, No of stores: 70 10. KUNGSMÄSSAN Hugo Boss, Michael Kors, Zara home, GLA: 24,000 sq m Vans, Nudie Jeans, Barrys Bootcamp, 9. HEDE FASHION OUTLET Mango and many more. Owner: Vasakronan AB & Hufvudstaden AB No of tenants: 250 Turnover: mSEK N/A GLA: N/A sq m SHOPPING CENTRE RETAIL PARK AIRPORT J COMMUTER TRAINS

44 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 45 GOTHENBURG

THE INNER CITY The compact and GOTHENBURG CITY bustling city centre. KEY RETAIL AREAS Åhléns City DROTTNINGTORGET Gothenburg has an exciting mix of Esprit Kornhusgatan NORDSTAN S Stampgatan Casino Postgatan Cosmopol Kronhusbodarna Östra Hamngatan international fashion brands, inde- Desigual Victoria's Secret pendent shops, pedestrian streets, Smedjegatan Slussgatan Packhusplatsen Tyggårdsgatan GUSTAV Köpmansgatan S 5 malls and department stores. Sankt Eriksgatan ADOLFS TORG Palace

BRUNNSPARKEN Michael Kors Zara Chanel Beauty Store 1 AVENYN - THE CITY’S BOULEVARD Norra Hamngatan Mango Hugo Boss Benetton Lindex Kungsportsavenyn, known as Avenyn (the Avenue), ARKADEN Fredsgatan stretches from the monumental Götaplatsen to Golden Days Tommy Hilfiger Tesla Gina Tricot Kungsportsbron bridge by the moat. Avenyn is a popular Stadium destination for over 8 million Gothenburg natives and Naturkompaniet Fiskekrogen LILLA Södra Hamngatan NK tourists every year. The boulevard and its side streets are Wasséns TORGET Korsgatan Panduro Super Dry lined with numerous cosy cafés, renowned restaurants Best of Brands Cervera Levi's Taco Bar and popular bars. In summer, Avenyn becomes even live- Best of Basic Vans Zarah Home Volt lier as the pavements fill up with sunny terrace bars, cafés Drottninggatan Condeco Stora Nygatan Josephssons Jedviks TRÄDGÅRDS- and strolling holidaymakers. The district also has several Elite Plaza Lindex The DublinerSephora Västra Hamngatan Twilift Massimo Efva Attling FÖRENINGEN Jerns Zara Jarl Sandin KFC museum shops, including the one at the Gothenburg Flash Jeweler Timberland Dutti Ekelundsgatan Museum of Art with its large selection of art and design Kyrkogatan H&M Kappahl MQ COS books, and Röhsska, which offers an assortment of Magnus&Magnus Stadium Woolrich Napapirji Ritz curated design items and prints. In Wallenstam's buildings 4 Östra Larmgatan Marlboro S Vagabond KUNGSPORTS- Classics New House you will find flagship stores for Oscar Jacobson, Villeroy & Specsavers Macforum Hemtex Marc O'Polo Tátch Designtorget Magasinsgatan Gina Tricot TORGET Åhléns Pour Bon Twist & Tango Boch, Tommy Hilfiger, Bang & Olufsen and Nespresso. Tátch Skeppsbron Village S Dorsia

o Pyret Polarn Ströms J.LindebergVallgatan Kungsgatan Avalon 2 HAGA is one of the oldest and most popular districts in Kungsportsbron Tiger Body Gothenburg. The neighbourhood has kept a lot of its orig- Stora Badhusgatan Pizza Hut Shop Milk & Honey inal charm and the picturesque main street Haga Nygata Nudie Jeans BÄLTESSPÄNNAR- Johanssons skor Tranquilo Surbrunnsgatan Espresso b'chic is lined with well-preserved wooden houses, boutiques House Saluhallen PARKEN Whydred food hall and cafés. It is home to numerous small boutiques that Flash Pop boutiqueKungsängen Da Matteo Acne Sally offer an eclectic mix of old and new. There is a wonderful SödraJones Larmgatan Houdini Velour assortment of antiques, handicrafts, designer goods, Norrgavel Filippa K Strömmingsluckan AB Furetti Stora books, children’s clothing and vintage fashion. The neigh- Teatern Hvitfeldtsgatan Artilleriet Basargatan bourhood merges into the Linné district. Interiors Södra Vägen Kungshöjdsgatan S 3 LINNÉ The Linné district extends from Järntorget square to the hub Linnéplatsen, next to , a park. The street is sometimes described as “the main boulevard” by locals, largely thanks to its large selection Nya Allén

of restaurants and bars. The area is also good for shop- Hard Rock Café ping, with a varied selection of vintage, fashion boutiques Barabicu Parkgatan Brasserie Lip Kometen and art galleries. The four side streets named Långgatan Storgatan Le Pain are dotted with urban fashion stores, vintage boutiques, Feskekôrka Arsenalgatan Hvitfeldstsplatsen Francais record shops, antique shops, pubs and restaurants. Teatergatan Burger 1 King Lorensbergsg. 4 THE INNER CITY The charming area inside the Moat KUNGSPARKEN Chalmersgatan Rizzo Ecco is home to a mix of small specialist shops and large Kungsportsavenyn chain stores. There are about 470 stores, close to 200 LINNÉ S A dense offering of Götabergsgatan restaurants and cafés, and over 10 retreats for body and S restaurants, bars and Västra Hamngatan Vasagatan mind. The aroma of freshly roasted coffee drifts from Peacock Dinner Oscar alternative boutiques. JÄRN- Norra Allégatan Rosenlundsbron Club Jacobsson Victoriapassagen, a narrow alley lined with charming TORGET Parkgatan Smaka small boutiques. Beyond, the cobbled Södra Larmgatan Lindex Södra Allégatan S stretches all the way to and the Vileroy Boch old Market Hall (Saluhallen). A little further along the Villervalla Aschbergsgatan Tvåkanten Linnégatan Vigårda S Moat stands the famous Feskekôrka fish market hall. Andra Långgatan No.2 Elite Park Avenue Kungsgatan, which is mostly a pedestrian street, offers Tacos & Tequila Lindex Haga Östergata S Made in China Cabaret Lorensberg a wide variety of shops, cafés and restaurants. Recently, Taverna Averna

Tesla motors opened a showroom here in the inner city. Haga Nygata Kristinelundsgatan 3 Hereford Luxury brand Michael Kors also has a store close to the Beefstouw Vasaparken Synoptik Sjöbaren Koka Av 33 Tesla showroom. Tredje Långgatan TommyNespresso Hilfiger

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Exter Smycken Exter Liten Karin Liten

Twist & Tango & Twist Marimekko The Magasin district, previously a ware-house district, S 6 now offers a great selection of shopping and exciting Mellangatan Vasagatan VASAPARKEN places to eat. A creative centre has blossomed in the Restaurang 28+ Kaponjärgatan Viktoriagatan Engelbrektsgatan neighbourhood around Magasinsgatan, Vallgatan and Linnégatan Vasagatan

Skolgatan Södra Larmgatan, where local Gothenburg designers Husargatan 7Eleven AVENYN have set up shop amidst cafés and vintage boutiques. The main boulevard Shoppers will also find speciality shops such as Emma Östra Skansgatan Pilgatan

Sprängkullsgatan features night- and Malena and Velour, and can enjoy a seafood lunch S Landsvägsgatan life, shopping and at Strömmingsluckan in the heart of this district. Västergatan S restaurants.

5 FREDSTAN is an ongoing project, read more under Retail Lilla Bergsgatan Development in The Gothenburg Region, page 48. SKANSEN KRONAN 6 VASASTAN stretches from Avenyn to Haga and is HAGA characterised by grand stone buildings from 1870 to Old part of 1920. This lively neighbourhood includes everything Gothenburg famous VASASTAN from cosy cafes and fashion boutiques to Michelin Linnéterassen for its cosy cafes and From cosy cafes starred restaurants and independent art galleries. small boutiques. and independent boutiques to Michelin J COMMUTER TRAINS S TRAM starred restaurants. RESTAURANT HOTEL CULTURE

46 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 47 GOTHENBURG

RETAIL DEVELOPMENT IN THE GOTHENBURG REGION Gothenburg is transforming rapidly with extensive urban development plans in ideal city locations. Existing shopping streets and malls are expanding and developing, and new areas are emerging. Here are some of the retail developments currently underway.

AIRPORT CITY GÖTEBORG MILLION SQUARE METERS Nordiska Kompaniet (NK) Ongoing development is being developed in central Gothenburg alone, and Photo: Hufvudstaden In Härryda you can find Göteborg Landvetter Airport. Over the total investment volume for the entire region is 1.7 million square metres is now under development for estimated at SEK 1,000 billion. The largest sums will business, services, travel and shopping in what will become 5be invested in new housing, infrastructure, industry/production Airport City Göteborg. There are detailed plans for large and retail. areas dedicated to logistics, business parks and retail. Around 1.2 million people live within 40 minutes of the airport and the number is expected to grow by another 500,000 by the year 2030. A new high-speed railway is planned between KARLASTADEN Gothenburg and Borås with a stop at the Airport City, which Ongoing development will provide an easy and sustainable access. Gothenburg’s first real skyscraper, Karlatornet, is currently under construction. When completed in 2021, it will be ALLUM 245 metres in height, making it the tallest building in the Ongoing expansion Nordic region. In the same area, a new mixed district will This mall is located in Partille, 7 kilometres east of take form, Karlastaden. This will be around ten new blocks Gothenburg and with easy access from the highway that with offices, apartments, shops, restaurants, schools and passes on its way to Stockholm. Allum is set to expand by services. 15,400 square metres taking the total number of stores to more than 130. The expected opening of the new KONGAHÄLLA SHOPPING extended mall is during 2019. Expected opening 2019 The Avenue - Avenyn - main boulevard of Gothenburg Karlastaden A new retail destination will be established in this Illustration: Serneke BACKAPLAN RETAIL DISTRICT municipality of Kungälv – just along the E6 motorway. Ongoing 2016–2025 This will be the biggest mall investment in 10 years in the This large and popular retail district has a central location, Gothenburg region. The planned name of this urban dis- NORDISKA KOMPANIET (NK) NYA HOVÅS RETAIL just a bridge and a few minutes away from Gothenburg’s trict is Kongahälla – it will consist of 100 retail stores over Expected opening 2018 Ongoing 2016–2019 inner city. It will transform into a new urban district – an a 37,000-square metre area, as well as new residential Just like in Stockholm, Nordiska Kompaniet is entering a This first-class retail area in the prosperous residential attractive area for living and shopping. Developers have units. All of which will be adjacent to the new travel centre new phase in the development of the department store in area in southern Gothenburg, about a 15–20 minute drive joined forces, and plans include 5,000–6,000 housing that also is planned for in this area. Gothenburg. During fall of 2018 we will open, after almost from Gothenburg city centre, is set to boom during the units, public spaces and retail/ food & beverage space. two year of renovation, the lower ground floor and its his- coming years. Nya Hovås already receives some 100,000 KULAN RETAIL DISTRICT toric 1700th century vaults. The opening of the new space visitors per month which is expected to increase. There FREDSTAN Expected Opening 2021 will involve a new restaurant, interior design departments are major plans for more retail space with a total of 50 Ongoing expansion and development This shopping centre in Gothenburg is under development as well as premium brands within the area of accessories well-sorted stores and more housing. Fredstan, the new shopping district in central Gothenburg, with 55,000 square metres of new retail space including and fashion. The restaurant "Swedish Taste" will focus on comprises the city blocks around Fredsgatan. Hufvudstaden stores, services and eateries. 300 apartments will be built high quality ingredients mainly from the Swedish cuisine THE AVENUE – AVENYN – MAIN BOULEVARD and Vasakronan have a shared vision of reviving this area next to this area. SKF’s old factory buildings are being wrapped in a stylish environment. The restaurant will be OF GOTHENBURG and, in cooperation with the city and other property own- transformed into the new shopping experience Kulan, able to carry 70 seated guests. Ongoing expansion and development ers, making Fredstan more attractive. Here you will find whose architecture and design are inspired by the indus- Avenyn and its side streets are being developed to make your must-haves in favourite stores that include Sephora, trial heritage of the area. NK Göteborg has 9500 m2 of commercial space today, room for even more shops, experiences and restaurants Michael Kors, Chanel Beauty Store, Hugo Boss, Superdry, after the fall opening the department store will carry with international influences. This transformation aims to Zara Home, Tesla and Nordiska Kompaniet. KÅLLERED RETAIL PARK 10,500 m2 of commercial space. The biggest improvement give visitors an exceptional range of choice within fashion, Expected opening 2021 of the department store lays mainly in a better overview, food and exciting art and culture concepts. Avenyn will HÖGSBO-SISJÖN This is a large area of retail expansion in the municipality of better accessibility and an improved customer flow as a be the international attraction of Gothenburg, boasting Ongoing 2016–2019 Mölndal, which will give the new modern shopping destina- result of the rebuild. a friendly and welcoming atmosphere that will be unique With an area of 2 million square metres this is one of tion a combined total area of nearly 80,000 square metres. among the European main cities. ’s largest business areas. Högsbo–Sisjön The development of the ground floor as well as newly ren- today houses over 1,700 companies within 200 branches. ovated entrances is also a start of developing other areas The area is located south of Gothenburg and continues of the department store which is planned to start in the to expand, it is expected to double in area over the next nearest future. Our ambition is to develop both the content years. The investments will lend the area a new character, of the department store as well as develop the facilities. with housing, offices, new retail space and hotels.

48 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 49 The growth centre of southern Sweden offers access to 3.9 million regional consumers and is a gateway to Scandinavia. MALMÖ A modern, diverse and pulsating European city – Where Sweden greets the continent Malmö is a great place to live, work and do business in.

KEY FACTS MALMÖ & GREATER COPENHAGEN

GRP/CAPITA* SEK 450,000

POPULATION CITY 328,494 (+4.8% since 2011) MALMÖ REGION 695,430 GREATER COPENHAGEN** 3.9 million

WORKFORCE 170,218 Employed within retail in Skåne* 80,737

STUDENTS MALMÖ REGION 26,000 GREATER COPENHAGEN** 153,000 (8,000 scientists)

COMPANIES MALMÖ 35,171 (1,648 are foreign-owned) GREATER COPENHAGEN** 250,000

NEW COMPANIES 8 reg./day

AVERAGE AGE 38

SINGLE HOUSEHOLDS 70%

AVERAGE INCOME SEK 207,000

RETAIL SALES MALMÖ REGION* SEK 83 billion

* Malmö Region ** Greater Copenhagen includes not only Malmö but Skåne “Greater Copenhagen is a metropolitan region that spans Eastern Denmark and Skåne in Southern Sweden” Source: http://www.greatercph.com/about

RETAIL SALES INDEX Daily Non-daily goods goods Total

Malmö 96 136 115

Sweden 100 100 100

Source: HUI

50 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 51 MALMÖ NO.4 MALMÖ YOUNG, DIVERSE & GROWING WAS RECENTLY RANKED AS THE WORLD’S FOURTH MOST INVENTIVE CITY. IN SOUTHERN SWEDEN Source: Forbes Magazine Located just 20 minutes from Copenhagen International Airport across the Öresund The Western Harbour strait, Malmö is Sweden’s third largest city. Malmö is the economic hub and growth Photo: Aline Lessner/imagebank.sweden.se centre of the country’s southernmost region, Skåne, and lies within the most densely populated region in Scandinavia.

Skåne is part of an economic area commonly referred to MULTICULTURAL, YOUNG AND HIGHLY EDUCATED as ‘Greater Copenhagen’. This area is home to 3.9 million Malmö is one of Sweden’s most international cities, with consumers, who are linked seamlessly by the Öresund over 177 different nationalities calling it home. Year after Bridge. The Greater Copenhagen area is synonymous for year, its international reputation strengthens with the smart cities and a way of life based on diversity, creativity number of foreign-owned workplaces increasing. The city and togetherness. also continues to grow thanks in large part to its proximity to world-class universities. In fact, the region boasts more Add Malmö’s world class sustainability, a stable, innovative universities than any other place in Europe. economy and great quality of life – including a city beach – and you’ve got one exciting retail destination! Sweden’s youngest university, Malmö University, is located in a lively and central part of the city and hosts The Öresund bridge WELCOMING TO NEW, HIP BRANDS around 24,000 students. Less than 15 minutes by train Photo: Janus Langhorn/imagebank.sweden.se Malmö is home to an expanding, highly educated, young from Malmö is Lund, home to one of Scandinavia’s oldest and diverse population. The city has exhibited strong research institutions, Lund University which ranks among consumption behaviour in the last years, resulting in retail the top 100 universities in the world by Times Higher sales growth that is forecasted to outperform the national Education. average again in 2018. Malmö’s retail landscape offers a SKÅNE’S RETAIL INDUSTRY IS GROWING well-balanced mix of city centre malls, high street retail AN INNOVATIVE REGION ATTRACTING and larger city periphery shopping complexes. This mix GLOBAL BRANDS • Purchasing power is increasing in Skåne has made it the perfect place for both boutique and large The Malmö region has established itself as one of the – the total wage sum has increased by 14 per international brands to establish. Recent newcomers to most competitive and innovative in the Nordics in recent cent between 2013 and 2016. the scene include Normal, Afound, Apple, Zara Home, years. Nearly one-tenth of all Nordic Headquarters are • The retail sector is growing in Skåne. From located in Skåne. This figure is two times higher than that COS, &Other Stories, Slettvoll, Chanel, Hollister Co., and 2013 to 2016 the number of employees in the for Oslo, and six times higher than for Helsinki. Among Desigual. sector increased by 2 per cent, or 750 people. the companies that have chosen Malmö are global- PROXIMITY TO COPENHAGEN FUELS RETAIL, ly-known names like Massive Entertainment, King, IBM, • Denmark, followed by Germany and then the UK are the top countries of origin for foreign TOURISM AND CROSS-BORDER LIVING Dow, Vestas, Mercedes-Benz, and Perstorp. We also find travellers (by commercial guest nights). The Öresund Bridge connecting Copenhagen and Malmö Schneider Electric, The Absolut Company, Borg Warner, ensures that goods, competence and people flow freely Canon, Sony, Oatly and Bosch operating out of the region. • 20,600 vehicles cross the Öresund Bridge between Denmark and Sweden making it possible to between Copenhagen and Malmo on average work in both countries from one convenient location. The DUE TO BECOME EVEN MORE ATTRACTIVE each day. Of which 18,400 are passenger cars, Malmö region receives a large inflow of Danish spending Today, Malmö offers one of the best logistics networks in 1,330 trucks and 134 buses. Scandinavia but one major infrastructure project ongoing thanks to the proximity of Copenhagen and Helsingør Source; Statistic Sweden, HUI, Region Skåne and the relative weakness of the Swedish krona to the is set to make Malmö’s location even more attractive. The Lilla Torg Danish krone. Its estimated Danes add approximately 5.8 Fehmarn Belt, a combined road and rail tunnel that when Photo: Henrik Rosenqvist Billion SEK to the Sweden (mainly Skåne) tourism industry completed will be the world’s longest and will create a including retail and restaurants. A recent report shows seamless connection between Sweden and Germany. that 29 per cent of all Danish travellers visit for the main Travel time from Malmö to will be around three purpose of shopping. Danish overnight stays have also hours, compared to today’s seven to eight-hour journey. increased almost 30 per cent since 2013 with an average “Malmö city is really of 16 per cent on restaurants and 55 per cent on retail. DID YOU KNOW THAT MALMÖ... evolving now that the (Region Skåne/HUI Report 2016) ...ranks 7 in EU – Inhabitants most satisfied with their Triangeln shopping centre lives. (EU Eurobarometer 2015) ...ranks in the top three greenest cities in the world. has been refurbished. The (Green Uptown Magazine 2013) city is in full swing with ...is the second city in European entrepreneurial its open-air restaurants, rankings. (European Cities) and several exciting new concepts have opened on the high street.”

–Vasakronan, Property owner Triangeln Triangeln

52 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 53 MALMÖ 13. VÄLA

SHOPPING DESTINATIONS IN THE MALMÖ REGION From City malls, retail parks and award-winning shopping centres; Malmö Region has something for everyone.

1. BURLÖV CENTRE 5. HANSA 10. NOVA LUND Located in Arlöv in the north-eastern corner Hansa is Malmö’s luxury city gallery with Since its opening in 2002 in the western of Malmö, this shopping centre has 38,700 shopping, fashion, food, drinks and much part of the university town of Lund, Nova square metres of retail space. The 73 shops more in the middle of Malmö city. Retailers Lund has become a popular shopping include Cubus, Din Sko, Lindex, MQ, Twilfit, include most of the major brands shoppers destination for the entire Skåne region. Gina Tricot, Rusta, Elgiganten, Stadium, are looking for, classics and newcomers An additional 6,000 square metres were 4. GALLERIA CENTRE SYD H&M, Ecco and Clas Ohlson. alike. There are also several concepts added in 2006. Its 81 shops centre on Owner: Grosvenor Fund unique to the region. With Chanel, COS, fashion and include Esprit, H&M, Odd No of tenants: 73 & Other Stories, Weekday, Monki, Odd Molly, Jack & Jones, Dressmann and LÖDDEKÖPINGE Turnover: mSEK N/A GLA: 42,000 sq m Molly, Hope and Spirit Stores and a host Vero Moda. of other exciting stores. There are also Owner: TH Real Estate 2. Systembolaget, ICA, cafés and restaurants. No of tenants: 83 14. C4 SHOPPING Emporia is the leading shopping centre Owner: Areim Fastigheter Turnover: mSEK N/A GLA: N/A sq m E20 in Scandinavia. It has an international No of tenants: 44 atmosphere, a full range of stores, and a Turnover: mSEK N/A GLA: N/A sq m 11. THE SVÅGETORP RETAIL PARK 3. GALLERIA BOULEVARD well-developed service concept. It is a com- The Svågertorp retail park is in close prox- bination of shopping, food, art and design 6. JÄGERSRO CENTRE imity to the Öresund Bridge and offers free spread over three floors. Located in Malmö’s Jägersro Centre is located near the parking. At the Svågertorp retail park you 10. NOVA LUND most rapidly expanding district, Hyllie in the Jägersro racetrack and has a wide will find a large selection of shops catering centre of the Öresund region, Emporia is range of shops offering something for all to needs in home construction, interior J easily accessible thanks to the Hyllie train ages. Here you will find everything from design, sporting goods and gardening. LUND station next door. There is a unique rooftop clothes, shoes, jewellery and electronics For example: Ilva, Bauhaus, Stof&Stil, park that is open to the public. As well as to everyday products in a family-friendly K-rauta, Elgiganten and Stadium. IKEA has being a magnificent viewpoint, the park is a environment with generous opening hours a new 44,000 square metre department major part of Emporia’s environmental strat- and parking spaces. Jägersro Centre is store in the area, the largest IKEA store in egy. Emporia was named the best-looking also easy accessible by bus. the world. shopping centre in the world at the World Owner: CBRE Global Investors Nordic Owner: IKEA Fastigheter J E22 Architecture Festival in Singapore in 2013. No of tenants: 32 No of tenants: 43 Owner: Steen & Ström Turnover: mSEK 648 GLA: 27,160 sq m Turnover: mSEK N/A GLA: N/A sq m No of tenants: 180 Turnover: mSEK 2,250 GLA: 93,000 sq m 7. KV. CAROLI 12. TRIANGELN J Kv. Caroli is strategically situated in the The most central shopping centre in Malmö 1. BURLÖV CENTRE 3. GALLERIA BOULEVARD Old town close to Malmö Central Station city, inaugurated in 1989 and rebuilt and A modern, convenient urban shopping and Malmö City. Kv. Caroli has a unique expanded from 25,000 sq m to 35,000 centre in the heart of Kristianstad’s city atmosphere and offers a well-balanced sq m. After more than 25 years, Triangeln COPENHAGEN KASTRUP centre which has space for 70 boutiques mix of fashion, food, service and leisure. is still the largest marketplace in Malmö AIRPORT and includes restaurants, cafés and Personal, innovative and exciting cafés, city centre, drawing 6 million visitors every a cinema. bistros and restaurants add to the mix year. It features a wide variety of shopping, 7. KV CAROLI Owner: Steen & Ström targeting consumers. with 120 shops, restaurants, cafés and J 8. ENTRÉ No of tenants: 70 Owner: A Group of Retail Assets Sweden AB other services, including H&M, VILA, Clas R 5. HANSA Turnover: mSEK N/A GLA: N/A sq m No of tenants: 27 Ohlson, Joe & The Juice, Repeat and Volt. Turnover: mSEK N/A GLA: N/A sq m Owner: Vasakronan 12. TRIANGELN 4. GALLERIA CENTRE SYD No of tenants: 120 Malmö SE - Travemünde Germany R Galleria Centre Syd is within easy driving 8. ENTRÉ Turnover: mSEK 1,040 GLA: 35,000 sq m distance of Helsingborg, Landskrona, Entré is located at the north entrance of 9. MOBILIA Lund and Malmö (about 15-20 minutes Malmö. Built in 2009, it has 55,000 square 13. VÄLA 2. EMPORIA 6. JÄGERSRO driving time). In 2014- 2015, Galleria metres of retail space and 900 parking With its 200 shops located outside Centre Syd underwent a total refurbish- spots. In the future, it will house 108 stores, Helsingborg, Väla brings you world-class E20 ment, adding about 8,000 square metres as well as bowling, restaurants and shopping. Here shoppers will find both R of new retail area. Galleria Centre Syd is a cinema. international chains and trendy local stores: 11. THE SVÅGETORP R P a family destination with the ambition of Owner: Trianon Zara, Hugo Boss, Desigual, New Yorker, E65 being the most attractive choice in the No of tenants: 13 Filippa K, G-Star, Mango, J. Lindeberg and J region for families with children. Galleria Turnover: mSEK N/A GLA: 55,000 sq m many more. Väla Centre won the NCSC E6 TO MALMÖ Centre Syd has about 85 shops including Nordic award for Best Nordic Shopping AIRPORT services such Systembolaget, pharmacies, 9. MOBILIA Centre 2013. Väla continues to develop and much more. Anchor tenants: ICA Maxi, This is one of Malmö’s most comprehensive as a shopping area. Systembolaget, H&M, KappAhl, Lindex, and accessible shopping centres. With 111 Owner: Skandia Fastigheter NewYorker, Akademibokhandeln, Stadium, shops and 2,000 parking spaces, it has No of tenants: 200 Dressmann, Cubus, Cassels, Drakens a genuine atmosphere in which a strong Turnover: mSEK 3,750 GLA: 100,000 sq m Playground. Galleria Centre Syd is part of Malmö tradition has evolved since the late a large commercial area which attracts 1960s. The centre expanded in 2013, and 14. C4 SHOPPING – KRISTIANSTAD over 4 million visitors per year. the surrounding area is accorded strong C4 Shopping had its Grand Opening in Owner: NRF Sweden Holding priority in the development plans. September 2018. Every year, about 3 No of tenants: 85 Retailers include Best of Brands, million people drive through the C4, which Turnover: mSEK N/A GLA: N/A sq m Clas Ohlson and Åhléns. makes the shopping centre a perfect place Owner: Atrium Ljungberg for business. C4 will open with 60,000 No of tenants: 140 square metres, 2,400 parking spaces, and Turnover: mSEK 1,819 GLA: 52,000 sq m 100 retail spaces. Owner: Eurocommersial No of tenants: 94 Turnover: mSEK N/A GLA: 60,400 sq m

Source: Property owners/Fastighetsvärlden magazine SHOPPING CENTRE RETAIL PARK AIRPORT RAILWAY

J COMMUTER TRAINS R RAIL LINK STATION FERRY

54 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 55 MALMÖ

CITY CENTRE The central business and historic MALMÖ CENTRAL district. A bustling area for retail, STATION restaurants and entertainment. MALMÖ CITY CENTRE J T KEY RETAIL AREAS

Malmö offers a large selection of designer bou- Occo Malmö Live Kockeriet tiques and young, trendy fashion. Commercial Östergatan

pedestrian areas stretch from Stortorget along Elite Hotell Savoy Kattsundsgatan Radison Blu Södergatan, Skomakaregatan and Baltzarsgatan, Hamngatan Adelgatan

past Gustav Adolfs Torg and Södertull, and fur- Norra Vallgatan Scandic KV. CAROLI ther down Södra Förstadsgatan to Triangeln and Kramer Kyrkogatan Själbodgatan Årstiderna Malmö Mäster Johansgatan Möllevången. Most of the shopping districts are Town Hall Gråbrödersgatan Västergatan Kompanig. pedestrian only, and within walking distance. Bastard STORTORGET

Hotell Mäster Johan Repslagareg. 1 CITY CENTRE Kalendergatan Malmö Central Station is Sweden’s third largest station with Snapperups Hyregatan Finsk Boolia.com over 45,000 travellers passing through each day. Since the Citytunnel opened Renaissance Form Lagerhaus gatan Långgårdsg. Malmö Granit in 2010, the station has gone through a major renovation, combining new LILLA Slettvoll modern architecture with historic buildings such as Kungalängan, the one- Jakob Nilsg. TORG

Performance TGR time waiting lounge for the king in the 19th century. At Malmö Central Station Djäknegatan Jöns Filsgatan La Roche Södergatan Zara you will find a mix of shops selling books, magazines and flowers, as well as Mulberry Balzarsgatan Vollmers Skomakaregatan Peak Eton Hope a wide range of nice restaurants and coffee shops with flavours from all over Whydred

Tegelgårdsg. Bitte Kai Nr 19+ the world. Masai By Malene Rand Birger Ostindiefararg. 1 BaltzargatanLacoste Olsson & Gerthel Thomas Sabo Hospitalsg. Teknik- ABCD magasinet COMMUTER Södergatan is one of the city’s oldest streets - with a rich tapestry and a heavy Iiittala Feet First J Clarion Collection TRAINS Nespresso Scorett

Marimekko flow of people. Construction along the street dates from many different times, Hotel Temperance Svenssons i iiSa Smycken & Sånt Åhléns Lammhult Natur- kompaniet Fönstret åt gården METRO from the Flensburg House (1596) to Baltzar City (opened in 2002). Baltzar Lemongrass Per Weijersgatan Afound T City is part of Malmö’s most exclusive string of boutiques, and the beautiful Form/Design Centre Tiger of Sweden Kjell & Company Lindex RESTAURANT glass façade makes for a spectacular contrast to the surrounding turn-of- Grynbodgatan Filippa K Generalsg. Norrgavel & Other Malmtorgsgatan Olséns Stora NygatanCOSStories the-20th-century houses. Shops on Södergatan include Zara, Mulberry, Eton, Epicuré HOTEL Engelbrektsgatan Weekday Peak Performance, Filippa K and Bolia.com. Södergatan is also home to H&M HANSA Åhléns City, one of Sweden’s leading department store chains. Agnesgatan CULTURE Stadt Hamburgsg. GUSTAV ADOLFS Baltzargatan and Skomakargatan form one of Malmö’s most exclusive shop- TORG ping streets. At the intersection where Baltzargatan meets Södergatan and

becomes Skomakargatan, shoppers find high-end boutiques such as Marlene Lilla Nygatan Birger, Lacoste, Iittala, Nespresso, Gagliardi and Whyred. On Baltzargatan Ecco GAMLA you’ll find excellent coffee at the very popular Lilla Kafferosteriet in a beautiful Marty Longhorn Södra Tullg. Noa Noa Texas KYRKOGÅRDEN Royal T.U.G.G 17th century building. Burger Torggatan John Henry Vibliotek

Mango The Form/Design Centre is located in Hedmanska Gården at Lilla Torg. Here Slottsgatan you will find the best in Scandinavian design and local crafts. Lilla Torg is a KUNGSPARKEN J.LindbergMQ Amiralsgatan Vallgatan Kungsgatan large outdoor area that is home to several of Malmö’s best-known restau- Södra Kaptensgatan rants and clubs. Lilla Torg is one of Malmö’s busiest locations, no matter the Drottninggatan season. Next to Lilla Torg you will find Bastard, one of Malmö’s most popular Kungsgatan restaurants. G Star Raw Kung Oscars väg 2 Jensens Bøfhus MÖLLAN is Malmö’s most colourful neighbourhood with lively markets, shops Regementsgatan Jack & Jones TRIANGELN and restaurants from around the world. There are 177 countries represented Popolino The new metro station in Malmö, and they all come together in Möllevångstorget. When it comes to Levis drives Triangelns' position restaurants, you will find virtually the whole world represented here! Close Atmosfär as Malmö's modern hub, to Möllevångstorget is also Malmö Chokladfabrik/ Chocolate factory, Malmö Storgatan drawing in a steady flow

DAVIDSHALLSTORG Gina Tricot Chocolate Museum and microbrewery Malmö Brygghus, all showcasing proud Gry Love Street Designtorget of shoppers, commuters Vintage Björn Borg Fersens väg

Kockumsgatan traditions from Malmö’s past. Mrs SF Cinema Södra Förstadsgatan Emmaus Björka Ljunggren Brown Yves Roscher Victoriateatern and residents alike. Meloa Vagabond 3 TRIANGELN Södra Förstadsgatan is a popular pedestrian shopping street Quality Hotell Föreningsgatan Anceschi Liebling Konserthuset that stretches from Davidshallsbron bridge to Triangeln. Here you’ll find Kärleksgatan Benetton Science Fiction Lugna gatan Bahnérsgatan Nudie Design Torget, Grandpa, Levis, Björn Borg, AB Småland and Benetton. Body Shop Bokhandeln Konserthuset B.A.R Jeans Aplace S. Långgatan Klippstudion Over the last few years, many new restaurants, cafés and shops have popped Willy's Ledebursgatan up in the area around Davidshalls torg. Most of the stores cater to a young and Kasinogatan trend-conscious audience, but you can still find everything from boutiques with 3 custom designs to vintage shops. Find your favourite designer at Tjallamalla, Holmgatan Lush Naturkompaniet

Gry, Anceschi or Liebling. Jörgen Ankerssg. Bolagsgatan Davidshallsgatan Rönngatan Grandpa Cubus On the sunny side of the canal at Södertull there is a new dining area with AB

Småland Borggatan restaurants like Texas Longhorn, Condeco, Vibliotek and TUGG Burgers. Erik Dahlbergsgatan Rabalder Håkansson

Rönneholmsvägen Bergsgatan Östra Espresso House Ecco Pildammsvägen Lindex MÖLLAN Möllevången a hip area with TEATER- MAGISTRATS- international flair with many PARKEN PARKEN Spångatan Scandic smaller shops, restaurants and Klostergatan Triangeln a vibrant nightlife.

Malmö Opera H&M Lindex Levi's Dressmann Normal Mio MÖLLEVÅNGS- Munkgatan TORGET Monbijougatan

TRIANGELN Miloil

Grand

Rådmansgatan 2

Friisgatan Helsingborgsgatan St Johannesgatan 56 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 JSwedishT krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 57 MALMÖ

RETAIL DEVELOPMENT IN THE MALMÖ REGION There are several new urban and retail developments underway in Malmö and the surrounding region. The region is growing, while existing premises are renovating and expanding as a result of increasing innovation, investment and residents. Science Village Scandinavia C4 Shopping H + AND OCEAN HARBOUR “I love this city and that is why – HELSINGBORG I have invested heavily in it, with H + is the largest urban renewal project in Helsingborg in modern times. The project will include 1 million square a total of three new hotels in the metres of old harbour and industrial sites. Expected com- coming years. Malmö has incredible pletion is in 2035 which will make room for some 5,000 potential with its pioneering spirit homes, office space, schools, retail and restaurants and meeting places. Oceanhamnen is the first stage of H +, and diversity and I have decided to with a direct connection to the central station via a pedes- be part of the city’s growth.” trian and cycling bridge. The area will include a residential area with about 340 residential units as well as a new – Petter A Stordalen, business district that will provide space for 32,000 square owner of Nordic Choice Hotels metres of business premises and retail space. Project time in Sydsvenskan expected 2017–2020.

SÖDERPUNKTEN / SÖDER GLÖDER – HELSINGBORG NEW HARBOUR DISTRICT In central Helsingborg, Skanska is renovating and expand- – MALMÖ ing the mall Söderpunkten on behalf of the property At Malmö Central Station, the district of Nyhamnen company Jefast. Söderpunkten will be a modern shopping ‘New Harbour’ begins. In the southern part of the station, and entertainment centre of 12,000 square metres with there will be new neighbourhood for quality urban life- restaurants, cafes, shops and one of the most modern styles. The new neighborhoods, offices and homes are Western Harbour District New Harbour District cinema in the Nordic region. The entire interior will be mixed with shops, bars and restaurants. The varying Photo: MandaWorks renovated and on top of the mall’s parking deck there will heights and expressions of the houses, green spaces be a cinema with seven screens. and venues also give the neighbourhood a unique character. The developments will undoubtedly add to Malmö’s new The mall is marketed under the designation “Söder urban skyline with houses of up to sixteen floors. The Helsingborg is one of the fastest growing cities in the region. H+, Helsingborg’s new Glöder” and will be a natural meeting point for all living district is expected to add 600 new homes and 1,700 waterfront district, is the largest urban renewal project in Helsingborg in modern and working nearby. In conjunction with Helsingborg’s new workplaces. times. Once an old harbour and industrial area, H+ is undergoing a transformation new meeting place, Skanska will also build a 20-storey into a modern residential and business district. high building with offices and approximately 80 residential SCIENCE VILLAGE SCANDINAVIA units. The mall will be completed in 2018 with tenants – LUND moving into the apartments in 2020. The land being developed just north of Lund covers 18 hectares where the plan is to build approximately 250,000 C4 SHOPPING square metres GFA intended for use by businesses, – KRISTIANSTAD research and educational facilities in the field of materials C4 Shopping is planned to open in stages with the grand and life science research and innovation. University and opening in September 2018. Located in Kristianstad, a college campuses, guest accommodation, research insti- city with strong commercial traditions, the new shopping tutes, services, gyms, restaurants and cafés will be built centre is in the centre of a region with 300,000 inhabit- on the plot. The buildings can be erected with up to seven ants. Every year, about 3 million people drive through the or eight floors, in a variety of architectural styles. Find C4, which makes the shopping centre a perfect place for more information at www.sciencevillage.com. business. With its 70,000 square metres, 2,400 parking spaces, and 100 retail spaces it will be a commercial DID YOU KNOW THAT... centre attracting visitors from Eastern Skåne, Western ...in 2014, Malmö won two important prizes at MIPIM, one Blekinge and Southern Småland. It is situated in the green of the world’s largest real estate fairs – Emporia for Best surroundings of the castle of Hammarshus, where King Shopping Centre and Max IV for Best Future Project. Christian IV of Denmark founded the city in 1614.

H + and Ocean Harbour Illustration: Jais Architects 58 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 59 Let us What seems to be the overall experience among companies that have brought their business into the Swedish market is how easy things are.

ASSIST YOU The business climate is characterised by simplicity, openness and transparency.

Photo: Faramarz Gosheh/imagebank.sweden.se 60 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 61 BRINGING BUSINESS TO SWEDEN AN A-Z GUIDE We have compiled a list of arguments, in alphabetical order, as to why Sweden is a thriving market that should be looked into.

ANNUAL GROWTH FINANCIALLY STABLE COUNTRY LOW CORPORATE TAX The Swedish retail market has enjoyed With lowered interest rates and rising Sweden is one of Europe’s most competi- positive annual growth for more than two disposable incomes, the outlook is positive. tive locations for corporate taxation. decades, fuelled by steady population In addition, low sovereign debt, transparent Sweden’s tax structure is transparent, growth and rising disposable incomes. economies, an intact banking system and efficient and designed to meet the needs Overall, retail sales have increased by 51 consumers with sound personal finances of international investors. At 22 per cent, per cent since 2000, and according to the produce a rare combination of stability and corporate tax is low by international Swedish Trade Federation, retail sales are growth potential. Sweden has a competi- standards, and is also based solely on the expected to grow by 30 per cent by 2020. tive export industry focusing on investment company’s annual profit. No licence tax and on input goods such as components or local corporate tax is applicable. Tax BUSINESS FRIENDLY and raw materials. frameworks for businesses compare very Sweden is known for its non-hierarchical favourably with other OECD nations. management approach based on consen- GROCERY GIANTS sus, knowledge-sharing and delegation The three largest retailers in Sweden are MORE CENTRAL THAN YOU of responsibility to the individual. Business in the grocery retailer segment. The largest MIGHT THINK frameworks are transparent and user- of these companies measured by retail By plane, train, boat, truck or car, Sweden friendly. A high per centage of those sales value is ICA Sverige, followed by lies within a comfortable distance of employed speak English, and in many Axfood and Coop Sverige. Multinationals many European destinations. Flights from cases other languages besides. play an important role in Swedish retail, Sweden reach the rest of Europe within especially in non- grocery retail, but they two hours and major Asian markets and COLLECTIVE AGREEMENT are now gaining in significance even in the USA in about 10. By truck, all major Sweden has a tradition of mutual respect grocery retail thanks to the rising share cities in Denmark, Finland and Norway can and cooperation between companies and of the discounters Lidl (German) and be reached in less than 12 hours. Estonia, Photo: Frida Winter/Göteborg & Co their employees. Labour relations between Netto (Danish). Latvia, Lithuania and western Russia in employers and trade unions are cordial 24. Sweden ranks at the top as the most and constructive. Industrial disputes and HQ:S CHOOSE SWEDEN trade-friendly and logistically efficient conflicts are rare. Employers or employers’ Sweden has the second highest number of nation in the world, moving goods and organisations hold discussions with the global headquarters in the world per million connecting manufacturers and consumers unions to agree on collective agreements inhabitants. 24 Forbes 2000 companies with international markets. Sweden is also for employees. These regulate wages and have their global headquarters in Sweden. the preferred choice when consolidating QUALITY OF LIFE TRANSPARENCY X-TRAPRIS employment conditions. About 90 per cent distribution and warehousing activities in The Human Development Report 2016 All Western politicians claim to promote Normally spelled “extrapris”, “x-trapris” is transparency and technology. of employees in Sweden are protected by INTERNET SAVVY Northern Europe. from the United Nations ranks Sweden sometimes seen in shop windows to indi- The Scandinavians can do so with more collective agreements. Employers in the Sweden tops the Networked Readiness as the world’s 14th best country to live in. cate a temporary sale on selected items. justification than most. Performance is retail industry are automatically entered Index’s (NRI) rankings as the third most NOT JUST “LAGOM” The report’s human development index According to the Consumer Agency’s measured at all schools and hospitals. into collective agreements when they join networked economy in the world. The The word “lagom” can be applied to many compares living conditions in the world’s guidelines on temporary price activities, nations and determines rankings based on Sweden is also a leader in e-government these are defined as price reductions of the Swedish Trade Federation. country’s showing is outstanding across things – sugar in coffee, behaviour, having – you can pay your taxes with a text mes- the board: 1st, 2nd, and 3rd for indi- a job, the size of your house, drinking. a wide range of parameters, including life at least ten per cent, or five per cent if the expectancy, education enrolment levels, sage. Governments are forced to operate margin is less than ten per cent. The item DOUBLE TOURISM REVENUES vidual usage, business readiness, and It pretty much means “it’s just right”, in the harsh light of day. Sweden allows BY 2020 infrastructure environment, respectively. “everything in moderation” and “don’t get adult literacy and economic out-put. must belong to the shop’s normal range every- one access to all official records. and should have a regular price. Tourism is Sweden’s fastest growing industry, E-commerce in goods is growing strongly. too big for your boots” all rolled into one Compared to many other markets, Sweden RENTAL CONDITIONS with significant revenues expected to dou- Eight out of ten shop online, with consumer word. Swedish business people consider has a transparent climate, with information ble by 2020. Shopping tourism is on the electronics, clothes and books topping themselves lagom, meaning normal. Compared to other countries, tenants in about everything from estate agents to YOUNG PROFESSIONALS rise and Sweden is mostly visited by tour- the list. However, the Swedish way seems to be Sweden have a strong legal position and governmental institutions easily accessible AT STUREPLAN ists from neighbouring Denmark, Norway amazingly efficient. Sweden is considered right to the rented premises. Standard to all. Stureplan is more than an address, it is and Finland, and others nearby, such JUST ONE WORLD an innovative and creative country, and lease terms are 3–5 years for shopping also Stockholm’s symbol for luxury and as Germany and the UK. The strongest For most Swedes today, sustainability is a one successful Swedish company after the centres and high street units. The tenant URBANISATION style. Business people, media icons, mod- growth comes from non-European markets way of life. Sweden ranks first in the EU in other pops up on the global market. has the right to renew the contract for a Swedes are leaving the countryside at els and celebrities stroll past the square’s like China, Japan, India and USA. consumption of organic foods, leads the further three years. Rents are normally a rapid pace and gathering in the major famous “mush- room” to visit some of the way in recycling drink cans and bottles, OPENING HOURS constructed as a minimum base rent with cities of Stockholm, Gothenburg and city’s most exclusive clubs, restaurants EXPERTS’ FAST TRACK and gets most of its energy from renew- Regular opening hours at most shops a turnover element if the sales exceed the Malmö. Stockholm is the fastest-growing and retailers along Birger Jarlsgatan and Sweden offers special income-tax relief to able sources. A study by the European are 10 a.m. to 7 p.m. on weekdays. All base rent. A high-quality standard prevails city in Western Europe and by 2030, the Bibliotekstan. encourage highly skilled people, such as Commission found that 40 per cent of shopping centres and department stores at commercial premises and fee structures Stockholm region will have about 4 million international executives, experts, research- Swedes had purchased an eco-labelled are open on Sundays. In the larger cities, are generally cost-effective. Rents are inhabitants. ZEITGEIST AWARENESS ers and others with special skills, to work item over the past month, compared with department stores remain open until 7 p.m. linked to changes in the consumer price Sweden is recognised for both setting VAT in Sweden. The tax relief scheme makes the EU average of 17 per cent. Sustainable or longer. Retailers are free to set their own index to keep pace with inflation. The new trends and rapidly adopting them In Sweden, VAT (“moms” in Swedish) is it easier for foreign-owned and domestic development is a key objective for the opening hours, as long as this does not market rent includes heating and excludes from abroad. Consumers are considered assessed at a standard rate of 25 per companies to attract experts and other key Swedish Government, both at home and conflict with the lease. property tax. demanding buyers who value new tech- cent on almost all goods and services. nology, functionality and quality as much people from abroad to work in Sweden. abroad. Some exceptions apply, however, to hotel The tax relief is motivated by the fact that PAYMENTS ON TIME SALARY COSTS as design. The median monthly salary for a full- accommodation and groceries (12%) and foreign experts and others who live in KEY MONEY According to Intrum Justitia’s European passenger transportation (6%). Sweden for short periods cannot derive full Key money for retail premises is not that Payment Index, Sweden is a country where time sales clerk in retail is 24,300 SEK, advantage from Sweden’s social welfare common but it exists, particularly in prime companies can expect to get paid on time excluding social fees. There is no statutory minimum wage in Sweden; the trade union WORLD COMPETITIVENESS and pension system. locations. for their services. The average payment Sweden’s overall performance in the stipulates a minimum monthly and hourly periods in Sweden are 26 days for B2C prestigious World Bank ranking, the World and 35 days for B2B, compared to the wage, depending on age and experience, Competitiveness Report, puts Sweden in European average of 36 days for B2C in the collective agreement (see above). 7th place in overall global competitiveness, and 49 days for B2B. in 5th place in innovation and business sophistication and 5th in technical readiness.

62 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 63 ESTABLISHMENT FACTS Setting up operations in Sweden is easy and cost efficient.

WAY OF ENTERING THE MARKET OPENING HOURS The most common way to enter the Swedish Companies are free to set their own opening retail market is through direct ownership. hours, as long as this is not in conflict with the Franchising and entering via shops-in-shops or lease. It is common for the retail trade in a given testing the market through temporary pop-up city to reach an accord on opening hours. stores are other ways. The Swedish franchise Typical opening hours for high streets are market is not as developed as that in other 10:00 a.m. - 7:00 p.m. Mon-Fri, European countries. It can be difficult to find 10:00 a.m. - 5:00 p.m. Sat, financial partners and master franchisees to 11:00 a.m. - 4:00 p.m. Sun. invest in new international brands. For shopping malls opening hours are longer, until 8:00 p.m./9:00 p.m. weekdays and FAVOURABLE RENTAL CONDITIONS 5:00 p.m./6:00 p.m. weekends. There are no restrictions on foreign companies For grocery stores opening hours are longer. either buying or renting property in Sweden. The Swedish lease structure is more orientated SALARY COSTS toward tenant than landlord. Security of tenancy The average salary for a full-time sales clerk is strong and the tenant has the right to renew in retail ranges from 23,000 to 25,000 SEK, at lease end. Standard lease terms are 3–5 excluding social fees. Typically, salary costs years for shopping centres and high street units. for a fashion store amount to 17–19 per cent Longer terms, usually 7–10 years, apply at retail of sales. There is no statutory minimum wage parks and for anchor tenants. Rents are nor- in Sweden; wage issues are instead left to mally constructed as a minimum base rent with employers and employees and their repre- a turnover element if sales exceed the base sentatives. In the retail sector, the trade union rent. Rents are indexed annually to the trend in stipulates a minimum monthly and hourly wage, consumer prices, and the tenant has the right to depending on age and experience, in the collec- renew the contract for three years. tive agreement.

COMMERCIAL LEASES AND RENTS STARTING A BUSINESS IN SWEDEN Compared to other countries, tenants have a – FAST AND EASY strong legal position and right to the rented Setting up a business in Sweden is a straight- premises. Generally, landlords bear a higher forward process. Procedures are simple and proportion of operating costs than in other efficient, based on a transparent system countries. Rent usually includes heating and that seeks to facilitate establishment of new water but not electricity or telecommunications. enterprises without red tape. 85 per cent of the Rent also often includes cleaning of common population speaks English. areas and snow removal. Rental costs for a fashion store typically amount to 8–10 per cent For more detailed information on how to expand to of sales. Sweden – please contact Business Sweden.

RETAIL RENTS 2018 SEK THOUSAND PER SQ M PA

City Luxury District Best Mass Market Street Prime Shopping Centre Retail Parks

Stockholm 15’–22’ 10’–25’ 8’–12’ 1.5’–2.0’

Gothenburg 13’–15’ 8’–14’ 5’–7’ 1.3’–1.8’

Malmö 4.5’–5.5’ 4’–5’ 4’–5.5’ 1.2’–1.4’

Source: CBRE, 2018

Photo: Peter Westrup, Vasakronan 64 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 65 CONTACT INFORMATION This publication is provided by the investment promotion organisations of Sweden, Stockholm, Malmö and Gothenburg in partnership with industry organisations and retail property owners. Contact us for assistance, information and network contacts when considering expanding into Sweden.

INVESTMENT ORGANISATIONS PROPERTY OWNERS CONSULTANTS

BUSINESS SWEDEN, the Swedish AMF FASTIGHETER is one of CBRE is the largest full-service real Trade and Investment Council, assists Sweden’s largest property compa- estate services firm in the world. international companies to invest nies. By developing and managing Operating across the globe, the and expand in Sweden by providing our offices, retail properties and the firm holds a leadership position in strategic advice, hands-on support surrounding neighbourhoods, we are the clear majority of the world’s and network access, free of charge contributing to the creation of vibrant key business centres. The firm has and under full confidentiality. and attractive cities. AMF Fastigheter approximately 80,000 employees, www.business-sweden.se is a subsidiary of the pension com- of whom 250 are based in Sweden. pany AMF. CBRE have offices in Stockholm, INVEST STOCKHOLM is the official www.amffastigheter.se Gothenburg and Malmö. investment promotion agency of www.cbre.se Stockholm. We work on a long-term HUFVUDSTADEN provides office basis with the marketing and develop- and retailing premises in prime loca- GATE46 has a passion for retail and ment of the Stockholm region as a tions in Stockholm and Gothenburg. the entire premises value chain. We business destination. The Company was founded in 1915 increase your profits and strengthen www.investstockholm.com and is today one of Sweden´s largest your brand. We offer Retail listed property companies and one of Management, Analysis & Strategy, STOCKHOLM CITY CENTRE the strongest brands in the country Lease & Contract Negotiation, PARTNERSHIP (City i Samverkan) in the property sector. The Company Establishment, Liquidation, Rental Is a non-profit membership organ- represents quality and long-term Law, Contract Management and isation that initiates, manages and thinking in the management and Concept Development. Gate46 works executes city centre projects in development of the properties in the throughout the Nordics and has a collaboration with local authorities, most attractive market places such as global real estate network. property owners and various city Nordiska Kompaniet, Bibliotekstan, www.gate46.se stakeholders. Together we strive for Fredstan, Femman and Nordstan. the best possible Stockholm City www.hufvudstaden.se WISTRAND ADVOKTABYRÅ has centre experience. one of Sweden’s leading full-service www.cityisamverkan.se VASAKRONAN is the leading com- real estate practices. The 35-strong mercial property company in Sweden. team of lawyers advises Swedish BUSINESS REGION GÖTEBORG Our strategy is to focus on retail and international clients on all legal is the official investment promotion premises and centrally located offices aspects of real estate, ranging agency of the Gothenburg region. in Sweden’s major growth regions: from domestic and cross-border We are dedicated to strengthening Stockholm, Uppsala, Gothenburg, transactions to advice regarding and developing trade and industry in Malmö and Lund. We believe whole- ownership, use and management of this region. We offer local expertise, heartedly in city shopping, and with commercial properties, as well as market information, tailormade data/ 314,000 sq. m. of retail space, we are related specialist areas such as tax, analysis and contacts facilitating the the largest retail asset manager in finance and environment. The firm establishment and expansion of busi- Sweden with our attractive offering of is recognized as a market leader in nesses in greater Gothenburg. prime city retail premises. transactions, retail property and other www.investingothenburg.com www.vasakronan.se project developments and the law of commercial leases. INVEST IN SKÅNE is the official INDUSTRY ORGANISATIONS Contact: business promotion agency for Jan Alexanderson | Partner southern Sweden. We provide free STOCKHOLM PROPERTY +46 708 64 09 13 professional advice and services to ASSOCIATION based in the heart [email protected] international companies considering of Sweden’s thriving capital, the southern Sweden for future invest- Stockholm Property Association Robert Kullgren | Partner ments, and assist regional companies represents and serves over 5,000 +46 709 50 72 77 in developing their international members in the commercial and [email protected] business. residential real estate industry. www.wistrand.se www.investinskane.com www.fastighetsagarna.se/stockholm

66 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018) 67 RETAIL GUIDE SWEDEN GUIDE RETAIL 2018 /2019 2018/2019 PUBLISHED IN OCTOBER 2018 BY

BUSINESS SWEDEN | INVEST STOCKHOLM | STOCKHOLM CITY CENTER PARTNERSHIP BUSINESS REGION GÖTEBORG | INVEST IN SKÅNE STOCKHOLM | GOTHENBURG | MALMÖ

68 1 Swedish krona, SEK = $ 0.117 and € 0.098 (average Q1–Q3 2018)