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Table of Contents Citycon in Brief 2 CEO's Review 2010 4 Strategy 6 Rovaniemi Business Environment 9 Definition of Materiality 11 Citycon’s Stakeholders 12 Annual and Sustainability Report 2010 Oulu Property Portfolio 15 Aiming at a Versatile and Efficiently Manageable 17 Lease Portfolio ANNUAL AND Citycon´s Versatile Expertise Supports Project Development 21 Business Units: Retail Expertise Citycon's Core Competence 29 Umeå SUSTAINABILITY REPORT Kuopio Citycon in Finland 30 Seinäjoki Citycon in Sweden 33 Jyväskylä 2010 Citycon in Baltic Countries 35 Tampere Lappeenranta Environmental Responsibility 38 Pori Lahti Social Responsibility 44 Valkeakoski Kouvola Risks and Risk Management 49 Key Impacts, Risks and Opportunities Salo 51 Turku Helsinki Related to Sustainability Profit Performance and Financial Position 53 Tallinn Corporate Governance 55 Stockholm Citycon as an Investment and Information for Shareholders 61 CITYCON OYJ Comparison of the Report with the Guidelines 64 POHJOISESPLANADI 35 AB of the Global Reporting Initiative FI-00100 HELSINKI, FINLAND Independent Assurance Report 67 TEL. +358 (0)207 664 400 Glossary 68 Gothenburg [email protected] WWW.CITYCON.COM Shopping centre • Other retail property • Vilnius Citycon's Shopping Centres in Finland Citycon's Shopping Centres in Sweden Citycon's Shopping Centres in the Baltic Countries Partners IN MEETING POINTS IN CITY CENTRES LOCAL SHOPPING CENTRES everyday LIFE CENTRES LOCAL SHOPPING CENTRES LOCAL SHOPPING CENTRE Forum IsoKristiina Torikeskus Columbus Myyrmanni Espoontori Jakobsbergs Liljeholmstorget Rocca al Mare Jyväskylä Lappeenranta Seinäjoki Helsinki, Vuosaari Vantaa, Myyrmäki Espoo, Espoon keskus Centrum Stockholm Tallinn, Estonia Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Järfälla Citycon's gross leasable area Citycon's gross leasable area 16,500 sq.m. 19,500 sq.m. 11,500 sq.m. 20,900 sq.m. 40,500 sq.m. 17,200 sq.m. Citycon's gross leasable area 41,000 sq.m. 53,300 sq.m. Anchor tenants Seppälä, Anchor tenants Anttila, Anchor tenants Aleksi 13, Anchor tenants K-citymarket, Anchor tenants K-citymarket, Anchor tenants K-supermarket, 60,700 sq.m. Anchor tenants ICA Kvantum, Anchor tenants Prisma, Vero Moda, Tokmanni, K-market, Alko, Jim&Jill, Voglia KappAhl, Lindex, Pentik, S-market, Lindex, Seppälä, Alko, Anttila, Pharmacy, Alko, Tarjoustalo, Posti Anchor tenants Coop, H&M, Willy's, H&M, Systembolaget, Marks&Spencer, NewYorker, K-supermarket, Top-Sport Top-Sport Pharmacy Veikon Kone, Suomalainen Lindex, Systembolaget SATS, Clas Ohlson, MQ, Lindex Lindex, Reserved, Sportland Kirjakauppa, Stadium Stenungs Torg Strömpilen Galleria Jyväskeskus Trio Duo Tikkuri Isomyyri Partners IN everyday LIFE CENTRES Stenungsund Umeå Oulu Jyväskylä Lahti Tampere, Hervanta Vantaa, Tikkurila Vantaa, Myyrmäki Citycon's gross leasable area Citycon's gross leasable area Magistral Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable 36,400 sq.m. 27,000 sq.m. Tallinn, Estonia 3,500 sq.m. 5,800 sq.m. 45,700 sq.m. 13,000 sq.m. 12,200 sq.m. area 10,900 sq.m. Anchor tenants KappAhl, Anchor tenants ICA Maxi, Citycon's gross leasable area Anchor tenants Lindex, Anchor tenants H&M, KappAhl, Anchor tenants K-supermarket, Anchor tenants S-market, Anchor tenants Valintatalo, Anchor tenants Hemtex, Systembolaget,Coop Elgiganten, Lindex, H&M 9,500 sq.m. Top-Sport, Life Finnkino, Mc Donald’s, H&M, Aleksi 13, Gina Tricot, K-supermarket, Lidl, Alko, Nordea, Dressmann, Aleksi 13, S-market, Nordea, Anchor tenants Rimi, Elosen Konditoria, Seppälä Kekäle, Top-Sport, Stadium, Posti Seppälä Nooa Säästöpankki, Koduextra, Rademar, Tiimari, Cumulus, Posti Huoneistokeskus, SKV Seppälä Tumba Centrum Åkersberga Centrum Heikintori Koskikeskus Koskikara Valtari Linjuri Botkyrkan Österåker Citycon's gross leasable area Citycon's gross leasable area Mandarinas Espoo, Tapiola Tampere More information on Citycon's shopping centre classification Valkeakoski Kouvola Salo 31,400 sq.m. 27,500 sq.m. Vilnius, Lithuania Citycon's gross leasable area Citycon's gross leasable can be found on page 32. Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Anchor tenants ICA, KappAhl, Anchor tenants ICA, KappAhl, Citycon's gross leasable area 5,800 sq.m. area 27,700 sq.m. 5,800 sq.m. 7,600 sq.m. 9,200 sq.m. H&M, Dressmann Lindex, Library, Systembolaget Anchor tenants Intersport 8,000 sq.m. Anchor tenants KappAhl, Alko, Anchor tenants S-market, Alko, Anchor tenants Eurokangas, Anchor tenants Pharmacy, Anchor tenants Rimi, Posti Megastore, Stadium, Lindex, Vapaa Valinta, Seppälä Nordea, Liikuntakeskus FunFit, Alko, Anttila, K-market, Posti Gina Tricot, Seppälä, Hansapank, Farma Top-Sport Moda Aukia Partners IN everyday LIFE CENTRES IsoKarhu Sampokeskus Iso Omena Lippulaiva Tullintori Fruängen Centrum Åkermyntan Pori Rovaniemi Espoo, Matinkylä Espoo, Espoonlahti Tampere Stockholm Centrum Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Hässelby 14,800 sq.m. 13,700 sq.m. 60,500 sq.m. 18,500 sq.m. 10,000 sq.m. 14,600 sq.m. Citycon's gross leasable area Anchor tenants H&M, Anchor tenants Dressmann, Anchor tenants K-citymarket, Anchor tenants Alko, Anttila, Anchor tenants Eurokangas, Anchor tenants Library, 8,500 sq.m. Intersport, Muksumassi, Jack&Jones, MODA, Prisma, Library, Finnkino, H&M Pharmacy, K-supermarket, Lidl, Vapaa Valinta, Pharmacy Systembolaget, Läkerhuset, Anchor tenants ICA, Apoteket, Gina Tricot, Pentik, Posti, Skybowl Lidl, library Vero Moda, Only, Jack&Jones, Shopping centre Iso Omena Sabis Gina Tricot Vero Moda, Vila, Duetto is not classified Citycon's Shopping Centres in Finland Citycon's Shopping Centres in Sweden Citycon's Shopping Centres in the Baltic Countries Partners IN MEETING POINTS IN CITY CENTRES LOCAL SHOPPING CENTRES everyday LIFE CENTRES LOCAL SHOPPING CENTRES LOCAL SHOPPING CENTRE Forum IsoKristiina Torikeskus Columbus Myyrmanni Espoontori Jakobsbergs Liljeholmstorget Rocca al Mare Jyväskylä Lappeenranta Seinäjoki Helsinki, Vuosaari Vantaa, Myyrmäki Espoo, Espoon keskus Centrum Stockholm Tallinn, Estonia Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Järfälla Citycon's gross leasable area Citycon's gross leasable area 16,500 sq.m. 19,500 sq.m. 11,500 sq.m. 20,900 sq.m. 40,500 sq.m. 17,200 sq.m. Citycon's gross leasable area 41,000 sq.m. 53,300 sq.m. Anchor tenants Seppälä, Anchor tenants Anttila, Anchor tenants Aleksi 13, Anchor tenants K-citymarket, Anchor tenants K-citymarket, Anchor tenants K-supermarket, 60,700 sq.m. Anchor tenants ICA Kvantum, Anchor tenants Prisma, Vero Moda, Tokmanni, K-market, Alko, Jim&Jill, Voglia KappAhl, Lindex, Pentik, S-market, Lindex, Seppälä, Alko, Anttila, Pharmacy, Alko, Tarjoustalo, Posti Anchor tenants Coop, H&M, Willy's, H&M, Systembolaget, Marks&Spencer, NewYorker, K-supermarket, Top-Sport Top-Sport Pharmacy Veikon Kone, Suomalainen Lindex, Systembolaget SATS, Clas Ohlson, MQ, Lindex Lindex, Reserved, Sportland Kirjakauppa, Stadium Stenungs Torg Strömpilen Galleria Jyväskeskus Trio Duo Tikkuri Isomyyri Partners IN everyday LIFE CENTRES Stenungsund Umeå Oulu Jyväskylä Lahti Tampere, Hervanta Vantaa, Tikkurila Vantaa, Myyrmäki Citycon's gross leasable area Citycon's gross leasable area Magistral Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable 36,400 sq.m. 27,000 sq.m. Tallinn, Estonia 3,500 sq.m. 5,800 sq.m. 45,700 sq.m. 13,000 sq.m. 12,200 sq.m. area 10,900 sq.m. Anchor tenants KappAhl, Anchor tenants ICA Maxi, Citycon's gross leasable area Anchor tenants Lindex, Anchor tenants H&M, KappAhl, Anchor tenants K-supermarket, Anchor tenants S-market, Anchor tenants Valintatalo, Anchor tenants Hemtex, Systembolaget,Coop Elgiganten, Lindex, H&M 9,500 sq.m. Top-Sport, Life Finnkino, Mc Donald’s, H&M, Aleksi 13, Gina Tricot, K-supermarket, Lidl, Alko, Nordea, Dressmann, Aleksi 13, S-market, Nordea, Anchor tenants Rimi, Elosen Konditoria, Seppälä Kekäle, Top-Sport, Stadium, Posti Seppälä Nooa Säästöpankki, Koduextra, Rademar, Tiimari, Cumulus, Posti Huoneistokeskus, SKV Seppälä Tumba Centrum Åkersberga Centrum Heikintori Koskikeskus Koskikara Valtari Linjuri Botkyrkan Österåker Citycon's gross leasable area Citycon's gross leasable area Mandarinas Espoo, Tapiola Tampere More information on Citycon's shopping centre classification Valkeakoski Kouvola Salo 31,400 sq.m. 27,500 sq.m. Vilnius, Lithuania Citycon's gross leasable area Citycon's gross leasable can be found on page 32. Citycon's gross leasable area Citycon's gross leasable area Citycon's gross leasable area Anchor tenants ICA, KappAhl, Anchor tenants ICA, KappAhl, Citycon's gross leasable area 5,800 sq.m. area 27,700 sq.m. 5,800 sq.m. 7,600 sq.m. 9,200 sq.m. H&M, Dressmann Lindex, Library, Systembolaget Anchor tenants Intersport 8,000 sq.m. Anchor tenants KappAhl, Alko, Anchor tenants S-market, Alko, Anchor tenants Eurokangas, Anchor tenants Pharmacy, Anchor tenants Rimi, Posti Megastore, Stadium, Lindex, Vapaa Valinta, Seppälä Nordea, Liikuntakeskus
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    DIGITAL SIGNAGE FOR RETAIL BIG DISPLAY INSIGN FLEX SHELF SPHERE TRANSFOLIO THE MODERN CONSUMER IS DIGITAL! We use digital displays for seeking out information, for education and for entertainment. We love videos. We love music. We search out experiences, and we have ever greater expectations for our experiences. This also applies to our shopping experiences when we walk into a store! DIGITAL SIGNAGE FOR RETAIL BIG DISPLAY SPHERE TRANSFOLIO Design and install your LED displays in precisely the kind of sizes and formats you want Get everyone’s attention with an LED display sphere Combine architectural aesthetics with transparent LED displays SHELF INSIGN FLEX Present your offers and prices with video graphics on digital LED shelves Use indoor LED pylons to attract customer attention Think out of the box with our Flex series of LED displays EFFECTIVE MARKETING DIGITAL SIGNS With digital displays, you can create innovative shopping What’s more, digital displays are easy to operate, and your ... are seen 4 times more frequently than static signs * ... increase customer satisfaction by 46% * experiences for your customers, as well as more customer retail staff or marketing department can quickly update ... increase sales in stores by 35% * ... create 48% more brand awareness * and brand loyalty. Digital displays have demonstrated the signs with new content that matches specific customer ... increase customer shopping time in stores by 30% * ... in stores are preferred by 42% of the customers compared their ROI efficiency and increase sales in stores. Digital segments, campaigns, inventory status, etc. With an efficient ... generate 33% more traffic in stores * with stores with static signs ** signs are effective POS marketing that minimize the cost of omni-channel strategy, digital signs can also build a bridge ..
  • Fazer First in the World to Introduce Insect Bread to Grocery Stores

    Fazer First in the World to Introduce Insect Bread to Grocery Stores

    Fazer first in the world to introduce insect bread to grocery stores One of the most spoken-about food revolutions is here. Fazer will be the first in the world to introduce insect bread to grocery stores. The novelty is called Fazer Sirkkaleipä (Fazer Cricket Bread). The first hand-baked cricket breads will become available in eleven Fazer in-store bakeries in Finland on Friday 24 November. Insect food is a significant global phenomenon that is about to land in Finland, too. Since last summer, Fazer has been developing insect bread to be included in the assortment of its in-store bakeries. The ban on selling insects as food was unexpectedly released in Finland on 1 November 2017. Markus Hellström, Managing Director of Fazer Bakery Finland, is thrilled about this: “We wanted to be in the forefront of food revolution. We want to boost growth in the bread category with hand-made artisanal bread, also in the future. In the Fazer in-store bakeries, we can easily bake and test different kinds of novelties. The first-in-the-world Fazer Cricket Bread is a great example of this.” Innovative bakery develops solutions for the future Fazer Bakery is an innovative actor that constantly revamps its bread category by introducing new kinds of grain and plant based taste sensations to consumers. “According to the “Suuri leipätutkimus*” survey on bread conducted in Finland, good taste, freshness and domestic origin are the main criteria for bread. Finns are known to be willing to try new things, and the Fazer Cricket Bread is an easy way to get a feel of food of the future.