FASHION COUNCIL

Steinrohner x Laurèl presentation at FCGFIREDSIDECHATBerlin, July 2nd 2018. 2 3 COUNCIL GERMANY

Fashion Council Germany Pop Up Shop at Bikini . 4 5 FASHION COUNCIL GERMANY

FASHION NETWORK creation is value of industry, fashion designers and start-ups

MENTORING with branch experts

COORDINATION of trade fairs and event appointments LOBBY for in politics, the economy and culture POSITION German fashion as a cultural and economic commodity

PRESENTATION of German fashion and designers in the international market

SUPPORT of young designers

MEDIATOR between politics, media, culture and industry

6 7 FASHION COUNCIL GERMANY | PREFACE

Fashion as a twice yearly show event is nice, but, fashion 365 days a year, enriching our everyday culture is even better.

That’s exactly our issue: with the Fashion Council Germany we want to raise awareness by making in and from Germany a matter of fact. Something that broadens our horizons just like a thrilling novel, exciting book or a fine painting.

A positive development is already noticeable. Young and exciting talents are being recognised and supported, their designs are being bought - that being the main goals, but, it is not enough.

CHRISTIANE ARP

President of the Fashion Council Germany & Editor in Chief of the German Vogue

Christiane Arp with Karen Jessen of Benu Berlin 8 9 FASHION COUNCIL GERMANY

THE 1 2 FASHION EDUCATION BUSINESS

The advanced training for designers and young The importance of economics is emphasised designers is a central issue of the FASHION as a central point by the FASHION COUNCIL COUNCIL COUNCIL GERMANY. For example by mentoring, GERMANY. Fashion companies will be supported, coaching, advanced training, presentations and particularly in the economic field, through network workshops with expert panels. management, support in shows, finding investors, GERMANY retail projects and staff recruitment. AND ITS FOUR PILLARS

The FASHION COUNCIL GERMANY was founded in 2015. It is 3 4 a special interest group for German fashion. The objective is to promote and establish German fashion as a cultural and economic asset as it is normal in countries such as AWARE- FASHION and France. NESS TECH This is achieved through specific support for young German

talent with a joint management of national activities, streng- German fashion must acquire a stronger position Modern technology is not only reserved for the thening the awareness of German design at home and as an important cultural commodity. Fashion and traditional industrial branches, but has also a abroad. designers will be better positioned nationally and wide range of uses in the fashion industry, such as The awareness of German fashion and German internationally through increased press, publicity fibre studies (trials), networking in technology and designers has to be improved. National industry has to and lobby work. textile, printing techniques along with the use of be interconnected with German fashion designers and digital presence. start-ups. The FASHION COUNCIL GERMANY is the point of contact for German fashion design with the responsibility of the political, media, cultural and industrial lobby work.

10 11 FASHION COUNCIL GERMANY

[EDITORIAL] ROAD TRIP As part of the German-Swedish exchange, the editorial shooting BREAKFAST CLUB - ROAD TO took place in March 2019. The shooting, initiated by Fashion Council Germany and Swedish Fashion Council, presents a symbiosis of established and up-and-coming German and Swedish brands. ANN: dress KAVIAR GAUCHE PHOTOGRAPHER: Axl Jansen boots AEYDE STYLING: Elke Dostal (represented by Nina Klein) necklace SASKIA DIEZ HAIR & MAKE-UP: Janina Zais (represented by Nina Klein) FAUSTO & TANO: ASHLEY MARC HOVELLE 12 13 FASHION COUNCIL GERMANY

FAUSTO: demin jacket CLOSED | hoodie & pants ASHLEY MARC HOVELLE | sneakers FILIPPA K.

ANN: top J.LINDEBERG | shorts TIGER OF SWEDEN | bag STIEBICH & RIETH | boots AEYDE

14 15 FASHION COUNCIL GERMANY

ANN: Mantel & Culottes NOBI TALAI | Boots AEYDE Handschuhe ROECKL | Schmuck SASKIA DIEZ

FAUSTO: Jacke TIGER OF SWEDEN | Shirt ASHLEY MARC HOVELLE | Hose FILIPPA K.| Sandalen TIGER OF SWEDEN Kette SASKIA DIEZ 16 17 FASHION COUNCIL GERMANY

ANN: blazer TIGER OF SWEDEN | shirt AGNES NORDENHOLZ | pants HOPE | boots AEYDE | jewelry SASKIA DIEZ

18 ANN: shirt & dress LARA KRUDE | boots AEYDE 1919 FASHION COUNCIL GERMANY

TANO: pants HOPE

ANN: pants & top ODEEH | boots AEYDE

FAUSTO: shirt FILIPPA K. | pants TIGER OF SWEDEN | jewelry SASIA DIEZ 20 21 FASHION COUNCIL GERMANY

ANN: earrings MALAIKARAISS

ANN: jacket & skirt AGNES NORDENHOLZ bootsSweater AEYDE & Pants: | earrings Patrick SASKIA de Pádua DIEZ 22 23 FASHION COUNCIL GERMANY

ANN: coat BITE STUDIOS | dress WILLIAM FAN boots AEYDE | earrings SASKIA DIEZ

FAUSTO: denim jacket CLOSED | t-shirt J. LINDEBERG pants CLOSED | shoes

TANO: hoodie ASHLEY MARC HOVELLE pants HOPE | shoes ADIDAS 24 25 FASHION COUNCIL GERMANY | EDUCATION

The past years have shown that designers were not prepared for the challenges involved in the ONLY EVERY TENTH fashion industry. It is easy to found a label, but immense talent and the dream of making it to the top are in most cases not enough. That is why the FASHION COUNCIL GERMANY’s goal is to support chosen designers in the areas necessary to achieve a long term and FASHION LABEL lasting success. SURVIVES THE FELLOWSHIP PROGRAMME BY THE FASHION COUNCIL from the FCG whose protégé I had been before. Luckily, my GERMANY AND H&M GOES PARIS application has been successful! Me and the other winners spent almost 60 days together. It all boiled down to these FIRST TWO YEARS. The Fellowship Programme by the Fashion Council Germany questions: Where are we at the moment? How can we grow and H&M was launched in January 2017 as an initiative to and gain more range? To answer those questions, H&M promote young designers based in Germany. A total of four has shown us how it works for them. Sales, PR, marketing, labels won the two-year programme - they were selected purchasing, logistics and insurance: We had the chance to by a jury for their strong creative and economic potential. look into all the relevant sectors for a fashion corporation and gain new and transferrable knowledge via coaching. Until 2019 they were promoted by the exclusive network of the Fashion Council Germany as well as from experts of the In Human Resources I have been able to learn the most: global corporate H&M, who transmit their theoretical and you may know about design and the business aspects of a practical knowledge for installing and expanding their own fashion label but nobody teaches you how to be the boss! brand. Besides they gain insights into different global as This is so important! If you want to grow, you cannot do well as local, H&M departments. this on your own. I like working in a team, at William Fan we are five people at the moment. I think that I amwell For the labels Horror Vacui, William Fan and Steinrohner able to deal with people. How to structure and foster your the journey continued within the framework of the support employees’ work and talents is something I learned from programme: FCG and H&M Germany presented the protégés H&M. To strengthen people’s strengths and weaken their in front of international press and buyers in the renowned weaknesses is their motto. Rainbowwave showroom during the Paris spring/summer 2019 where they also displayed their latest There have been many highlights so far during the line of fashion. Apart from the 8-day-sales showroom, a support programme but I am looking very much forward cocktail event took place in the Rainbowwave Showroom on to the Rainbowwave showroom during the Parisian Fashion October 1st 2018. Week. I have already had two showrooms in the mother of all fashion cities in the past – but I was not at the point The Fashion Council Germany talked to the designers about I am at now back then. I wanted to build a foundation on CURRENT PROJECTS FUTURE PROJECTS their experiences, learnings and highlights during the the German market first. I have been able to establish myself there over the last couple of seasons. We do pop- FELLOWSHIP YOUNG TALENT fellowship programme as well as their expectations for the The FELLOWSHIP programme The YOUNG TALENT scholarship Parisian showroom. up shows and I sell at the KaDeWe. In spring, I opened my supports a cooperation between offers young design students, first own shop in Berlin. Business is doing great! Abroad companies and young designers. who after the first semester when WILLIAM FAN we are unknown, so we have to strengthen our presence showing special achievements and there. I hope to gain international buyers’ attention with the MENTORING commitment on their part, will receive Young designers will be prepared monthly financial assistance and a My label exists since 2015 and is called after myself: William Parisian showroom. I am very grateful for Fashion Council for the specific business challenges study related mentoring. Fan. I design modern unisex fashion inspired by work wear Germany’s and H&M’s support. My mentors at H&M have In cooperation with the Berlin Senate Department through a MENTORING programme as well as my parents’ home country China. It is one of become my confidants over the last couple of months and for Economics, Energy and Enterprises, the Fashion with experienced coaches. DESIGN CENTRE we exchange phone calls regularly. It is a soothing feeling Council Germany offers designers workshops with A fashion house as a centre where my goals to create a design universe in which one cannot the FCG SEMINARS. designers exchange ideas, visit only find clothes but also accessories, furniture, and other to know I have an emergency hotline which I can call at any workshops, make use of rooms and suitable products. I have a clear vision of where William Fan time. resources. is headed. I do not want to give away too much, but I can tell you this: I want to grow and also stand on solid international INNA STEIN AND CAROLINE ROHNER OF STEINROHNER ground one day. The Fellowship Programme by the Fashion Council Germany and H&M supported me in that goal during We met during our first semester at the Berlin Arts School the last almost two years. I learned about the programme Weißensee and have been inseparable ever since. It was

26 27 FASHION COUNCIL GERMANY | EDUCATION

the love for couture, structures and interesting haptics and of being born – we made it, we are alive and we only have material, which has brought us together. This is why we call the one life! I want to make something out of life, to create Steinrohner’s concept “Couture de la Rue”. We boil down something that makes sense. Something that is useful and our inspirations, which we gain from traditional knitting simply incredibly beautiful. Stemming from this dream, I and handicraft techniques from our home countries – Inna created my label Horror Vacui. It all started with luxurious is originally from Russia, Caroline from Switzerland – to pyjamas. By now I also include dresses in my collection, special pieces, which you can also wear in everyday life. which have been inspired by early 15th and 16th centuries’ nightgowns. Essentially, it is the same principle which H&M applies: They make runway trends accessible to many people. Fortunately, great stores bought my collection right at the However, in a certainly bigger range and at another level. beginning and there have been amazing publications in So, as we got to know about the Fellowship Programme by national and international press. When the initiators of the the Fashion Council Germany and H&M from the FCG, it Fellowship Programme by the Fashion Council Germany was clear to us that we had to apply. After all, you can learn and H&M approached me and recommended that I apply for so much from such a large corporation as H&M. the programme, I simply tried. For the finale, I drove from my chosen place of residence to Berlin. Opposite We started into the support programme in 2017 with a of me as part of the jury there sat Christiane Arp, Angela slight delay, so that our journey directly began with a trip Missoni and Ann-Sofie Johannson. I was so intimidated to Cambodia, where we visited some of H&M’s production that I messed up my performance! I remember that the facilities. It was like a class trip! And absolutely fascinating. same night the US-election was taking place and the next Obviously, we had visited production facilities before, but morning Donald Trump was president. It all felt like a bad certainly not to this extent. We were able to witness how movie and I had never thought that I would be one of the important a perfect organisation is so that everything works winners. smoothly even in this scale. We were able to take away a lot for our own purposes. Those are essential things like: Are But it all worked out! Up until now, we have traced H&M’s there emergency exists? What is a good room temperature? worldwide supply chain and visited the design office in How clean and secure should it be at the least? We now , the sewing room in Cambodia and the logistics know what is important for a good production and we will centre in . It may be hard to imagine how a young be able to separate the wheat from the chaff in the future. designer of a luxury label is able to gain learnings from the workings of such a huge corporation, but in fact, each Of a lasting impression for us was the personal coaching, sector is transferrable and by that applicable. which dealt with establishing our personal strengths. For us as a duo it was of extreme importance to recognize that we For instance, I recall standing in this huge warehouse do not have to be equally good at everything. One example: surrounded by ten stories of shelves and teeming forklift Caroline is a popular figure and a good talker. From now drivers, who moved goods above our heads like Lego. I on, she will be responsible for calls and communication felt like a microbe in an oversized Swiss clockwork. But with our buyers. Inna is amazing at operating computer I realized quite soon what had to be changed in my own programmes and she loves to think of new structures and logistics: the system is more important than the size. And implement new concepts, which is why she will divert more each division needs a system that resembles a clockwork, Rainbowwave x Fashion Council of her attention to production and organisation. We are otherwise everything will fall into chaos sooner or later. Germany Cocktail at Paris strongest as a team. Womenswear SS19 Fashion Week as Now we are both equally looking forward to the showroom Alongside the journey we received theoretical knowledge part of the Fellowship Programme by in Paris ranging from budget planning for a collection to the design the FCG and H&M, October 2018. of a store or legal questions. At all steps of the way, we met We have been in Paris right from the start and showed our great people whom I am grateful for. I am now very much beginning collection. But Rainbowwave is a whole other looking forward to see them all again in the Rainbowwave dimension – a very established showroom with a good Showroom in Paris. I am at the market weeks in Paris reputation within the field. Many buyers were pleased about four times a year by now to show my collection to buyers our announcement to display there and we are looking and take orders. This time is always very important for forward to establishing new contacts there. Naturally, we me, also for maintaining regular contact with the buyers. are also looking forward to seeing William Fan and Anna Exciting things will also be happening over the course of Heinrichs there again. We are in sync by now and have the Fellowship Programme, like a media training, which I become friends over time. am already looking forward to.

ANNA HEINRICHS, HORROR VACUI

“Horror vacui” is an old Latin saying and means as much as “fear of emptiness”. It describes my attitude towards life quite accurately. Considering the statistical probability

28 29 FASHION COUNCIL GERMANY | BUSINESS

A successful designer business must be well prepared in various areas such as logistics, law, staff THE DAYS OF THE and production. It is not enough to just sell a collection, it must be run economically and at a profit. BUSINESS MODEL

»TRIAL & ERROR” „TOGETHER WE WILL MANAGE IT.“ To foster the German fashion industry, it requires and repeated it again during the FCGFIRESIDECHAT in the synergies between small and large corporations, between Sir Savigny Hotel at the start of the fashion week. experienced traditional houses and young start-ups and last but not least between the sector and politics. Fashion The anew-held networking-event then showed how working ARE OVER. stakeholders, above all the Fashion Council Germany, have together can lead to new success by presenting five looks of been trying to initiate communication with politicians to the “Laurèl x Steinrohner” line, which were a result of the officially elevate the support of fashion to a state affair. collaboration between the established fashion label Laurèl and the young label Steinrohner and were also displayed Nonetheless, the meeting between the acting Chancellor during Laurèl’s own fashion installation in an art gallery in and representatives of the German fashion industry during Moabit. the in July has certainly been one of the bigger surprises. Originally, Dorothee Bär, agent of the This collaboration is a real win-win situation for both the federal government for digitalisation and the Chancellor’s young designers Inna Stein and Caroline Kreiselmaier and state minister, had invited selected guests, designers and Laurèl’s CEO Dirk Reichert. For Steinrohner, it offers the opinion leaders, among whom were John Cloppenburg opportunity to give a larger buyer ship access to young (Peek & Cloppenbug), Nina Kuhn and Rianna Nektaria talent, whereas Laurèl’s female costumers can look Konou (Rianna + Nina), or Dorothee Schumacher for an forward to a fresh wind from Berlin. “This collaboration exchange of opinions to the Federal Chancellery. Even gets everyone in the mood for more cooperations like that Angela Merkel joined the gathering to inform herself about to show our international label’s design scope. Laurèl’s Germany’s current situation as a nation of fashion and meet future is going to be expressive, colourful, exciting and some of the representatives in person. feminine.”, says Reichert. CURRENT PROJECTS FUTURE PROJECTS For Dorothee Bär the reception was a “prelude to a dialogue NETWORKING EXPERT SUMMIT in order to promote fashion designed in Germany in the The main emphasis of networking is A two to three day annual event uniting, connecting and mediating. where top class speakers will digital age. The fact that the Chancellor herself attended the For example, the FCG will organise lecture on relevant fashion trade reception shows the importance of the fashion industry for FCGFIRESIDECHATS where experts, topics. Workshops with experts and our country.” A meeting with symbolic effect. Legitimately, members and partners can discuss recruitment sessions complete the the creative sector has criticised repeatedly in the past that current topics at regular intervals. summit. in contrast to neighbouring countries such as France and POP UP SHOP PRODUCTION Italy, fashion in Germany is not taken seriously as a cultural The FCG initiated and curated pop A crucial factor in the quality of asset. And that despite its economic power. In this country, up spaces in Germany and abroad a collection is the choice of the 135,000 employees work in the textile and clothing industry offering German fashion companies, manufacturing facility. Here, the young fashion designers in FCG supports with manufacturing with an annual sales volume of roughly 35 Billion Euros. For particular, the opportunity to present contacts, experience, negotiation international brands, the Trade Fair Premium is a standing their collection to a much wider support and pricing. appointment in the season calendar. public. FCGFIRESIDECHAT Hamburg, May 17th 2018. SHOWROOM BUSINESS COACHING A further goal is to establish a multi- With the new-found interest of the federal government in In this programme experts give brand showroom space in physical fashion, it has become a management issue. In order for guidance not only in the creative and digital form. the meeting to not degenerate to simple symbol politics, process but also in other relevant Fashion Council Germany, which was founded in 2015 and is themes such as founding a company, DATA BANK with legal, tax and financial advice A permanent current databank now officially responsible for the appointment management additionally trademark law and consisting of customer listings and of the Berlin Fashion Week, is working constantly at human resources management. contacts is available to all promoting German fashion in national territory and abroad. members also with external access. TRADE FAIR PRESENCE How can that succeed? “We will manage it together”, FCG The FCG enables designers to president Christiane Arp had announced in the past season participate in important trade fairs in Berlin, New York, Paris, Milan or 30 . 31 FASHION COUNCIL GERMANY | AWARENESS

Fashion has virtually no place in the German political and economic landscape, IN PARIS FASHION if at all, as an exotic outsider. And yet in 2015 the German company Adidas had the same turnover as Chanel, Prada and Dior combined. The FCG has taken it upon itself to ensure that fashion becomes just as important in politics, economics and general public with a MEANS CULTURAL presence the branch deserves. ASSET AND ECONOMIC

“GERMANY IS A LARGE, AFFLUENT MARKET” POWER... AND WITH US? In June, Fashion Council Germany was delighted about The FCG has got the best contacts in this country and so we a visit by the Belgian colleagues of Flanders D.C., the were able to assemble a sensible programme during our Flemish Chamber of Fashion, Design and Creativity, based three-day visit. in Antwerp and Brussels. They were accompanied by eight Belgian labels during a three-day visit, whose purpose was to get to know the German fashion market place better. What does that programme look like? Why? Sophie Pay, project manager at the “District of It consisted of workshops dealing with topics such as Creativity”, told us in an interview. consumer behaviour, distribution, PR, and communication. All of the workshops, some of whom were individual You visited Berlin with a delegation of Belgian labels. How sessions, were held by a respective expert from the German did this visit come about? fashion industry. Also, we had appointments with potential We have travelled with an assortment of Belgian labels in partners and agents. Of course, we also visited some of order to get to know other market places in the past. We the retailers in order to understand how the system really already have been to Japan and Korea. To visit Germany has works. been the wish of those of our labels who intend to establish themselves at the German market place. The simple reason What kind of labels participated in the programme? CURRENT PROJECTS FUTURE PROJECTS for that is the fact that Germany is a large, affluent market. Belgium is fairly popular for its artistically working Furthermore, German buyers have the reputation of paying designers of the Royal Academy of the Arts in Antwerp – EXCHANGE PROGRAMME MEDIA WORK extra attention to quality and the usage of natural material. almost everybody has at least once in their lives heard about The exchange between international The FCG supports an incentive Those are substantial parallels to Belgium. the “Antwerp Six”. In fact, there also is a very strong, mid- fashion councils and designers scheme in cooperation with national should be supported and extended. and international agencies, but also price segment of labels who work a bit more commercially. focusing on young fashion companies What was the goal of your visit in Berlin? Primarily it were those kinds who accompanied us to Berlin, INTERNATIONAL ROADSHOW in the initial stages with active press During the visit, the Belgian labels were supposed to get like for example Caroline Biss. She owns two boutiques in The German embassies, work. to know and understand the German market place and to Germany, by the way, one in and one in Dusseldorf. international institutes and other facilities are hosting a dinner or GERMAN FASHION AWARD establish contacts, in order to develop certain strategies Also, the designer Luce is with us. Her collection Pure by a reception in honour of German The German Fashion Award honours for entering the market in the most individual and yet most Luce is concerned with sustainable active wear. According designers and to promote German brands, designers and companies sensible way. Some of the designers were even able to take to her, the mid-price segment has a good chance of design. in various categories and especially up serious conversations with potential retailers during establishing itself in Germany. encourages young people to extend LOBBY WORK their activities with prizes and the visit, so one could say that we have reached our goal To achieve a political voice it is earmarked funding. already. How do you feel about the city of Berlin? necessary to communicate the The German capital always has been and is still a place for positioning of the fashion and STAGE How was the Fashion Council Germany able to support you the creatives and the free spirits. Because of the open and design issue within state With a show package from the FCG, in that purpose? international atmosphere, it is here where new trends are Opening of Berlin Fashion Week by government, federal government and young and promising designers are Brigitte Zypries, Minister for Economics and European Union. given the opportunity to present The FCG is our first contact in Germany. After all, we set. This is why Berlin is absolutely inspiring not only for Energy (ret.) @ PREMIUM Exhibitions. their collections nationally and follow the same goal at the Flanders D.C.: To increase Belgian labels. It also is a good platform. During the fashion internationally at shows or modern our designers’ national and international visibility and week, HNST showed PREMIUM Exhibitions, a sustainable forms of presentation. strengthen the fashion sites as well as fostering them denim label from Belgium, which exclusively works with DELEGATION TRIPS as a cultural asset with the help of a network consisting recycled jeans material. We will see what the future holds. I The organisation of workshops, of press, communication, retailers and production units. am certain that this has not been our last visit. speeches and tours to international In the future, we will collaborate even more closely at locations with designers and opinion leaders cater to the action groups European basis. interactive support.

32 33 FASHION COUNCIL GERMANY | FASHION TECH

The technological progress in all areas is rapid and paradigm HOW IS IT POSSIBLE change is already on the agenda. It is also important for the fashion industry to keep up with the times, paving the way for technical innovation. It is not only the implementation of new technology and techniques but also with a impeccable online and social media THAT 50-YEAR OLD presence. The FCG supports in the area FASHION TECH with active and future programmes for STAR TREK MOVIES ARE technological progress and constant expansion of know how within the branch.

#FASHIONTECH BERLIN FURTHER ADVANCED To what extent is the fashion industry going to change Information and inspiration – what else? under the influence of digitalisation and technologisation The #FASHIONTECHBERLIN provides a platform for an and what kind of demands are resulting from that? The interdisciplinary exchange between the different industries. #FASHIONTECH BERLIN conference, which was founded According to the motto #BUSINESS!, networking areas by the PREMIUM GROUP in 2015, has been looking for offer visitors the opportunity to network with speakers, THAN WE ARE TODAY? answers to that question. Twice a year during the Berlin industry insiders and entrepreneurs as well as to find new Fashion Week, the c-level platform connects fashion business partners in order to generate new business leads. corporations with the tech-industry and the start-up community to discuss topics concerning the digital Who visits the #FASHIONTECHBERLIN? transformation, change management, innovation, and We are visited by c-level-executives from fashion, retail, disruptive technologies. tech, politics, economics, and media. In July, 38 countries were present, among which were the USA, Germany, Italy, The Fashion Council Germany has talked with Michael France, Great Britain, Austria, Switzerland, Canada, India, Stracke, chief business development officer of the China, Thailand, and Vietnam, as well as Russia and Israel. FUTURE PROGRAMMES #FASHIONTECHBERLIN, about the goals and competences We are also especially interesting for start-ups, which is of the conference as well as about the future of the fashion important regarding an interdisciplinary dialogue on the MATERIAL industry. Who could be better suited than an educated Intelligent and innovative fibres are no topic of innovation and corporate culture. As one of the longer an exotic fringe of the fashion sociologist, marketing-all-rounder, and expert for the PREMIUM GROUP’s formats and an essential part of the industry. Young designers should development of digital conferences. Berlin Fashion Week calendar, we connect people of the be enabled to work with modern fashion industry with further important industries. fabrics and to research with the Mr. Stracke, what is the #FASHIONTECHBERLIN about? manufacturers at the same time. We create a mixture of different eco-systems to generate At the conference, we are concerned with the question of range and diversity among the visitors. TECHNOLOGY & 3D-PRINT what fashion corporations nowadays have to do regarding The FCG wants to provide access for digitalisation and innovation in order to stay competitive in What will be your focus in January? young labels to such technology. the future. The #FASHIONTECHBERLIN therefore addresses As a new topic, “Future of work” will play a significant DIGITAL PRESENCE & SOCIAL MEDIA the question “How to transform your organisation”, which role. What do future working models look like? Which Experienced web designers and social is divided into “Leadership & Culture”, “Innovation & job profiles will corporations and employees need in the media experts help designers to set- Technology”, “Future of Work”, and “Customer Journey”. future? The PREMIUM GROUP has done a substantial up a flawless online presentation. amount of research and stays in contact with the key E-COMMERCE Why should sector companies include the conference in figures and visionaries of the industry on a daily basis. This programme should allow their seasonal meetings? This way, we are able to respond immediately to possible young designers to familiarise Within only one day, visitors are able to collect prime changes at the market and integrate them as topics into the themselves with the various information and assemble inspiration accustomed to Material innovations are being tested. e-commerce techniques allowing #FASHIONTECHBERLIN. them to incorporate it in their digital the needs of the fashion industry. For that purpose, the presentation. conference is divided into three core parts: #LISTEN! with The future of work seems to be the most prominent topic keynote presentations of leading international experts on for the industry at the moment. RESEARCH stage, #LEARN! featuring interactive masterclasses for Modern, up to date and trend-oriented The consulting company McKinsey has recently published clothing is essential for the success conveying detailed expert knowledge, and #EXPERIENCE! a study which says that by 2030, 1.2 Million jobs will be of a collection. A major issue for the in the exhibition area, where the newest developments, replaced through automation and digitalisation. At the FCG is the limitless access to trend products, and the market’s innovations are introduced. same time, digitalisation creates many new positions and research portals. working fields. Corporations and employees have to adapt to the changing ways of thinking and demands. 34 35 FASHION COUNCIL GERMANY | FASHION TECH

The FashionTech is one of the leading conferences regarding digital transformation, innovation und disruptive technologies. Thomas Schulz (Der Spiegel), Amar Nagaram (Flipkart), Mandie Bienek (FCG & Press Factory), Marie-Louise Berg (FCG & Berg Communications), Anita Tillmann (PREMIUM GROUP), Rishi Vasudev (Flipkart), Ole Tillmann (Peak), Maks Giordano (Kreait), Olaf Schmidt (FCG & Messe Frankfurt)

Who are the winners of digitalisation? which are customised to the costumer’s needs. Will we shop exclusively online in the future? The #FASHIONTECHBERLIN exists since 2015. What is Those are the companies which embrace innovations Definitely not. In situ shopping experiences cannot be your conclusion at the moment? early, test technologies and then decide whether they are What else is there? simulated digitally. Sensory impressions like feeling, Extremely successful. We have continued to grow over the relevant or not. It is about testing new things and risking Of course, there are so-called smart technologies. smelling or trying along with a friendly service, last eight events, regarding quality as well as quantity. experiments to be able to react to the changing market in Intelligent assistants like Alexa, Google Assistant or Apple’s conversations, and an appealing atmosphere are going to As a result, we have been able to establish ourselves as a suitable pace. Whoever is faster than the rest, will learn Siri. Also, robots or technologies, which can be controlled continue to hold a strong influence on purchase decisions. a leading c-level conference for fashion and technology in faster. via gestures, behave like personal assistants, who help us . We managed to gain protagonists from the USA, organize our everyday lives and our work life. Is that why “Customer Journey” is one of the core subjects Germany, France, Sweden, the UK, and Israel for January Do fear digitalisation in particular? Technologies of contactless shopping, such as Amazon of the #FASHIONTECHBERLIN? 2019. I sense that not only the German fashion industry is sceptical Go, do not require an active payment process, but the Exactly. James H. Gilmore and B. Joseph Pine already All of that shows us that we have a strong profile. And that regarding digitalisation. Many economic sectors share that customer’s bank account is charged automatically upon coined the concept of “Experience Economy” in 1998 and it we reach the decision makers, who are the main focus. fear – in this country as well as in others. Especially small leaving the site. Augmented reality, extended reality – continues to be of relevance for retail today. The shopping However, we do not want to rest on our laurels – we still see to mid-sized corporations, who make up most of Germany’s like virtual changing rooms – hold enormous potential, experience is becoming more and more important – which substantial potential for the future. economical market, are sceptical in regards to resources. especially for retailers. is reinforced by the addition of digitalisation in the presence. It is that fear that we wish to take away from the corporations’ Personal contact on-site and the tactile nature of fashion decision makers at the #FASHIONTECHBERLIN. By Also wearables have been an important field of innovation are going to stay important factors, while the purchasing bringing across valuable know-how on the one hand while in the fashion context for years. process will shift more and more towards the online sector. at the same time creating a playing field of innovation and Topics as the Internet of Things are of major relevance experiments on the other hand. when it comes to the development of smart textiles. How does the topic of “Leadership & Culture” fit in there? Emotions and physical sensations can be made feasible, for At the moment, we are focused on preparing corporations Which technologies will be of relevance for fashion example. 3D-printing is another area of technology which for the digital transformation as well as communicating the corporations? is growing fast. For instance, because 3D-scans are used spirit and desire for experimentation. Block Chain, for example, is an extremely exciting and to manufacture customized products, which are adapted to Management behaviour and mindset play an important innovative technology. So is artificial intelligence – not only the customer’s individual needs. role for that. A decision for change has to be decisively concerning customer-relationship-management-systems The procedure offers solutions which influence many initiated in management. At the same time, employees but also regarding the development of further processes processes in fashion. What I also find interesting are today have different requirements for their employers and along the supply chain. technologies which offer the possibility of direct purchasing the corporate culture than boardrooms may be used to. We Analysing large amounts of data from social media, via video, image, or social media platforms. introduce corporations on stage and in the master classes, e-commerce and smartphone records enables us to To my mind, there lies an enormous potential for the which call this spirit to life. understand consumers’ preferences and buying habits. fashion industry because the purchase incentive can be That knowledge can be used to create buying experiences guided without a long search.

36 37 FASHION COUNCIL GERMANY

“BELGIUM + BERLIN = RETURN TO CREATIVITY” is the motto under which Flanders DC, the Fashion Council Germany and The Woolmark Company presented selected installations of designers within the German Press Days in October 2018. 38 39 FASHION COUNCIL GERMANY

GERMAN FASHION x @ German Embassy, London. 40 41 FASHION COUNCIL GERMANY | INTERVIEW

How do you order? Do you go to trade fairs? In what way? “THE RIGHT BUYING We do not visit trade fairs. I go to the most important fashion In Germany, many designers go into business for themselves shows in Milan and Paris to capture the mood there and right after university instead of gaining experience. IS THE MOST see in which direction fashion is developing. Otherwise we That’s super important! It also shows a certain humility visit the showrooms. Of course this has intensified in recent towards fashion. We are talking here about an extremely years, but I have a good team. When ordering, I know from professional industry in which you have to deliver quality IMPORTANT THING” the outset what we need, and our customers also say what as well as identity. There are many good ideas, but a little they want. I am then in direct contact with the brands. The more professionalism doesn’t hurt Berlin. Emmanuel de Bayser was one of the first to bring luxury right buying is the most important thing. You can have the fashion to Berlin. Together with his partner Josef Voelk, best brands - if you buy wrong, you go broke. Is that why you don’t have any German fashion labels in the Parisian-born designer opened the boutique The your assortment? Corner Berlin on Gendarmenmarkt in 2006. At the time, International brands, fashion shows in Milan and Paris, Yes, we now have Odeeh. We are also in contact with Iris it was a rare contact point for the big international expansion: How much Berlin is actually in The Corner? von Arnim and can imagine making a pop-up store with her designers and a hotspot for the local fashion scene - even We already have the city in our name - and it’s red. This is knitwear for the winter. before there was a Fashion Week in Berlin. Meanwhile de also a signal and has always been important to us. When Bayser runs two more branches in the city, only last year we opened The Corner Berlin at Gendarmenmarkt in 2006, You are a member of the Fashion Council Germany. Why? he opened a large store near Kurfürstendamm. With the there wasn’t so much to offer in our segment. We have If we want to promote fashion in Germany, cooperation is Fashion Council Germany, the retail expert talked about always found Berlin to be a city with a future. In Europe, very important. Berlin has all the important ingredients! new demands on the retail trade, fashion changes in the there are not many comparable cities that are open, young Now it is a matter of crystallizing more strongly in which capital - and why a new airport really is needed. and fresh. direction it should go. The retailers must not be absent - after all, the shops bring the money. I would like to see Mr de Bayser, While other boutiques and concept stores are At that time, a lot was happening in the industry in Berlin. more collaboration in general. Between retailers, the press closing, you are opening new ones. What is your recipe for In 2007, Fashion Week took place for the first time in the and stylists. success? capital and with it came a feeling of a fashion upswing. We intuitively do what we think fits the spirit of the times. What does it look like today in this respect? What do you hope to get out of it? We always think about something different. This also has In my opinion, the city itself needs to develop even more. Of For example, magazines should shoot more of what’s to do with feeling and creation. With The Corner Berlin we course, the cool image is great - but you can’t just stay sexy hanging in stores in Germany in order to pick up customers. want to inspire our customers. about poverty in the long run. I don’t know what’s wrong You know, the customer has more and more power and

Fofo: Lukas Lukas Fofo: with making money. In Munich, for example, you can see is much more informed today than in the past. The most How, for example? that the retail landscape there is more stable, with more important question should therefore always be: Who is my Our new branch in the west of Berlin has a shop-in-shop potential for purchasing power. customer and how can I seduce her? Fashion is still about with the French Macaron brand Ladurée. Sometimes glamour, beauty and seduction. We should never forget visitors just come in to buy something sweet - and then Do you also rely on online marketing? We work more and more with social media, we currently Don’t the Berliners themselves buy any more? that. perhaps discover a blouse or dress they like. That’s also No. Of course, we also live a lot from tourists and an how we create additional traffic. We’ve had a small branch have about 35,000 followers on Instagram. However, we rely on personal contact: We send our existing customers international audience in general. But five years ago, in the West for years. With the new store and concept, we tourism in Berlin was of even higher quality. I’m not saying are more than doubling our turnover. images of products we think they might like via Whats App. That’s a very personal service and also the reason why we that the way people travel is fundamentally bad - but for have many regular customers. boutiques and restaurants, for example, a different level They create experiences that go beyond pure shopping. would have to be reached. This would require a minimum Exactly. We always do small actions to reach our customers I have recently read that you want to expand across Germany of service in Berlin as well as a clever airport that allows a or those who might become our customers. For the wealthy clientele direct flights to the capital. European election, for example, we had a special EU as a stationary company. sweatshirt in our range, which was created in cooperation That’s actually always an option, but of course it depends on with Place To B - also to support the idea of a common whether good opportunities arise. We are always open to it, our model also works well in other cities. Paris is your home and the cosmopolitan city of fashion. Europe. We also recently had a pop-up shop with Dior and a You shouldn’t compare apples to pears - is there anything joint launch with Gucci last year. What is your concept? Berlin can learn from Paris? Berlin has super qualities that Paris doesn’t have at all. The Is that your answer to growing online retailing? We’ve been specializing heavily on the big hitters lately. You know, customers all over the world always want the focus should rather be on Berlin’s strengths. Fashionably, It’s not like customers just buy online. They like the world however, the mentality has to change here. Germany is of apps, but they still like to shop. Online shopping can same products and brands. The fashion industry is special in this respect. If you’re in a certain price range, it has to a rich country, and at the same time people spend their also be annoying. When I look at all these people queuing money on cars, travel and real estate rather than on food, in line at the post office for half an hour to pick up their be a label. That’s Gucci, Dior, Prada, Balenciaga. We carry the latter, for example, right from the start. In general, we fashion and lifestyle. Fashion is also a power economy. parcels - and then the order doesn’t fit and you’re back in Unlike in France, this is not part of the culture here. I think line for the return shipment? They prefer to go to us and get maintain long-term partnerships with most customers. They appreciate our continuity and see us as a reference that goes hand in hand with the professionalism of the local a pre-sorted selection and fabulous service - and are happy brands. outside again after half an hour without losing any time. in Germany.

42 43 FASHION COUNCIL GERMANY | INTERVIEW

GERMAN- SWEDISH RELATIONS

In order to promote and publicise the German fashion industry at home and abroad, synergies, networks and a friendly exchange with other nations are needed. The cooperation with other chambers of fashion is essential for the Fashion Council Germany – such as with the colleagues from Sweden. As a prelude to future joint activities, a bilateral industry dinner initiated by the FCG together with the Swedish Fashion Council recently took place in the Berlin residence of Per Thöresson, Sweden’s ambassador in Germany. Why was this so important? That’s what we asked some guests and initiators.

Per Thöresson, Sweden’s Ambassador to Germany: “Together we are stronger”

My wife would probably say that I’m not interested in fashion. But she is wrong. Although I prefer to wear jeans in my private life, I try to be fashionably up-to-date at work - by the way, I am an avowed fan of . As an ambassador I have a professional interest in the fashion the dinner invitation in the Swedish Residence, which the there. It probably shaped me in one way or another - and if industry, which plays a key role in the Swedish economy: FCG initiated together with the Swedish Fashion Council. To it’s just the Nordic tendency to clarity. Personally, however, it creates many attractive jobs in the creative sector in let exchange happen in a casual small setting; to spend a I was drawn to Berlin, which was the right experimental the fashion industry. Therefore we hope that the newly Sweden and shapes the international image of a modern, nice evening as well as to expand one’s network well - that breeding ground for me. established friendship between our two Fashion Councils trend-conscious country. It is also one of the fastest is a good approach in my opinion. and their members will stimulate a dialogue on the growing export industries, accounting for 68% of sales Together with my partner Alexandra Roehler I founded important issues facing the industry. Together we are abroad. Germany is one of the most important markets. During dinner, I thought it was wonderful not to know who is Kaviar Gauche in Berlin in 2004. Meanwhile we concentrate stronger. who immediately. That’s why you had the opportunity to get exclusively on bridal couture and luxurious occasion

When it comes to fashion, I see the expansion and to know the table partners in an impartial way. Two Swedish fashion. With this concept we have established ourselves promotion of networks as one of our most urgent tasks. As buyers sat next to me, for example, but I didn’t learn about quite successfully on the market. That doesn’t mean that we Esther Perbandt, Fashion Designer: “Personal contacts an embassy we also function as a platform: Our strength their profession until later. Nevertheless they had such nice want to stand still - that’s why we are always interested in have to be built up sensitively.” is to open doors and bring the right people together. In conversations that one of them came to my shop the next progress and exchange. In this respect, I was very pleased the Fashion Council Germany, we have found a committed day to get to know my universe. Today a lot of things only to be invited to the German-Swedish network dinner. The My own label, Esther Perbandt, has been in existence partner who sees the same thing. Together with the FCG work through direct personal contacts and you must build evening in the fabulous ambience of the Swedish residence for 15 years. Before a decade I opened my own shop and and the Swedish Fashion Council, we recently invited them up sensitively. It’s best if there’s no business pressure was a great success. studio in Berlin where I work on my collections, for which I designers, labels and representatives of the retail trade and behind it. concentrate on a reduced colour palette. Most of it is black the media to a dinner at my residence in Berlin with the aim In general, events in a nice, informal setting are more with accents of white and grey for reasons of timelessness, to strengthen German-Swedish relations, bring together In the long term, the German fashion industry should also important to us as a brand than joint showrooms or the like. sustainability and elegance. My universe is the vision of key figures from the fashion industry in both countries and look outside of Europe. With its targeted offers and safe And indeed, we have been considering opening a store in a modern personality. I also understand my fashion as a share ideas, visions and experiences. steps, the FCG is certainly going in the right direction. Stockholm for some time now, as we see great potential for (post-)feminist, gender-independent act. caviar gauche there, so the event was of course a perfect fit. Although we regularly hold seminars on sustainable During the dinner I talked to potential retail partners. In my shop, but also in general, I repeatedly experience that fashion for a wider audience in the Felleshus of the Nordic Johanna Kühl, designer at Kaviar Gauche: Learning from many people can hardly imagine anything about German Embassies, the dinner was the first bilateral exchange in a the other person An exchange like the one initiated by the Fashion Council fashion - and are then positively surprised as soon as they small circle - and hopefully not the last. For the future we Germany and the Swedish Fashion Council is also important get involved with it and take a closer look at it. can also imagine other forms of events. Workshops, pop- I am very happy that there is a new connection between because the fashion industries can learn from their up shops, visiting programmes or perhaps even a German- Germany and Sweden! As a half-Swedish I love Stockholm counterparts. What’s fascinating about the Swedes is that I therefore consider the work of the Fashion Council Swedish photo shoot? and I have always admired how small fashion companies they are able to produce fashion at somewhat cheaper and Germany, which has set itself the goal of promoting can quickly make a name for themselves there, also thanks yet fair conditions. Only a few young designers in Germany German fashion at home and abroad, to be an important Environment, sustainability, digital transformation: to loyal customers. I myself started my fashion design serve the mid-price segment. On the other hand, Germany task. Their efforts towards a European fashion initiative is Germany and Sweden also share the challenges facing studies in Stockholm and had my first assistant position is more fashionable and glamorous than its reputation. also very important. In this respect, I was also happy about 44 45 Making visible what the FCG is consistently working on a togetherness, where further ideas were exchanged, helps immensely. appointments were made and possible future cooperations agreed upon. Jennie Rosén, CEO Swedish Fashion Council: A sustainable step towards the future. Following on from this first successful event, we want to build an international exchange platform between Germany The Swedish Fashion Council is an independent non- and Sweden in order to create opportunities to benefit from profit organisation whose aim it is to promote, educate, the respective competencies and activities along the value inspire and digitise the Swedish fashion industry in order chain. Fashion is a global market. Platforms for global to become sustainable and competitive at all levels and exchange are therefore the key to face the challenges of the to position Swedish fashion internationally. In addition we present and prepare for the future at the same time. support young, future-oriented talents.

Since I became CEO of the Swedish Fashion Council in early 2018, a lot of work has gone into connecting Sweden with international fashion industries. Sweden already has long- standing relationships with Germany, we share a mutual understanding. On top of that, I think that all Fashion Councils share the vision of strengthening and advancing their own fashion scene and the fashion industry as a whole. The idea behind the German-Swedish dinner at the Swedish residence was a first step towards a close relationship between the two councils to link the respective fashion industries. Germany is Sweden’s largest export market for fashion and apparel and is also highly interesting for environmentally conscious consumers. There is a long history of sustainable development here.

Berlin’s fashion scene in particular feels young and creative, both artistically and commercially oriented. The city is a cultural melting pot where style is the ultimate expression of identity. All in all, a closer connection between the two of us seemed long overdue. After pleasant and stimulating conversations during the dinner, the evening ended in

46 47 FASHION COUNCIL GERMANY | ORGA

FASHION COUNCIL GERMANY | AUFBAU

MEMBERS PRESIDIUM The members of the FCG do not just profit from the various programmes, they also contribute and develop The Presidium advises and represents the FCG them further. The members are as diverse as the with strategic and content-related themes. MITGLIEDER German fashion branch itself. Among designers, Die Mitglieder des FASHION COUNCIL GERMANY PRÄSIDIUM large fashion companies, retailers, stylists, sales profitieren nicht nur von den diversen Programmen, and PR agencies, journalists and fashion conscious Das Präsidium berät und repräsentiert den sie bringen sich auch aktiv ein und entwickeln sie companies are also represented. FASHION COUNCIL GERMANY bei strategischen weiter. Die Mitglieder selbst sind so vielfältig wie die und inhaltlichen Themen. deutsche Modebranche selbst. Vertreten sind unter OPRJEOKJTEEC T&S anderem DesignerInnen, große Modeunternehmen, PSR, M A Retailer, StylistInnen, Vertriebs- und PR-Agenturen, ,E AN JournalistInnen und modeaffine Unternehmen. E SD MM S MM NA A AC A T R R H G I G M O O N O E R A comprehensiveEin umfassendes range of S R programmes,projectsAngebot von Programmen,and actions N P in four topics are the tools of the P Projekten und Maßnahmen FCGin whichvier verschiedenen are continually Themen- being BOARD bereichen sind die Werkzeugedeveloped. des M FASHION COUNCIL GERMANY, The FCG is managed by the Board which comprises of die ständig weiterentwickelt und VORSTAND Where many programmes of the Chairman as well as a Deputy Chairman. ausgebaut werden. S Die Steuerung des FASHION COUNCIL GERMANY E the FCG for the fashion industry geschieht durch den Vorstand, der sich aus der M are generalised, specific ones E are developed for the mentees. Vorstandsvorsitzenden, sowie den stellvertretenden N Während einige Programme des S Vorsitzenden zusammensetzt. Selected young designers are E FASHION COUNCIL GERMANY H fürsupported die deutsche and Modeindustrieencouraged by E T experienced mentors and N im Allgemeinen angelegt C E sind,coaches. wurden andere speziell H T für die Mentees entwickelt. C A EE Ausgewählte JungdesignerInnen werden durch erfahrene A O ES Mentoren und Coaches S, O C , M CD MEE &N NN N A PARTNER TTOORRES Partners from business fashion, press and politics enable the FCG to promote and develop their large PARTNERvariety of programmes supporting the German fashion OPERATIONS industry and the development of a powerful national An operations team is answerable for the Partnerand international aus den Bereichen network. Wirtschaft, Mode, implementation of the programmes, projects and Presse und Politik ermöglichen es dem FASHION OPERATIONSactions as well as all further activities of the FCG. COUNCIL GERMANY, die Vielzahl von Programmen zur Unterstützung des Modestandorts Deutschland Für die Umsetzung der Programme, Projekte und und die Entwicklung eines starken nationalen und Maßnahmen, sowie aller weiteren Aktivitäten des internationalen Netzwerkes voranzutreiben und FASHION COUNCIL GERMANY, ist das Operations- auszubauen. Team verantwortlich.

48 49

48 49 FASHION COUNCIL GERMANY | VOICES

Marie-Louise Berg Sung-Joo Kim Brigitte Zypries Manuela Kampp-Wirtz Chairwoman Fashion Council Presidium Fashion Council Germany Minister for Economics and Energy Managing Director BurdaStyle Germany and Managing Director and CEO & CVO MCM (ret.) »The fashion industry is one of Berg Communications Berlin »Throughout its history, the most important sectors in »The high potential of young »In comparison to the important Germany’s capital has been Germany - and it is important talents in Germany, their ideas international fashion locations, celebrated as a bohemian refuge, to promote it. This is why the and designs are impressive. Germany needs long lasting nurturing a creative energy work of the Fashion Council Fashion is an important competitive state support, fashion which permeates all threads of Germany is essential. Through economic factor. It is important design is a valuable cultural and society. Personally, I celebrate the networking, mentoring, promotion to me that we recognise and also economic asset.« vibrancy of the city - where art, and mediation between politics, acknowledge German fashion in fashion and entertainment blend media and industry, the network economic politics with a view to and the underground converges sustainably represents the promoting trainees and young with the mainstream. It is a place interests of German fashion and designers and improving German with a dynamic spirit close to my its designers and supports them brand exports.« own, it challenges me to discover, in their establishment in Germany learn and grow.« and internationally.«

David Fischer Mandie Bienek William Fan Dawid Tomaszewski Presidium Fashion Council Board Member Fashion Council Mentee Fashion Council Germany Founder of Dawid Tomaszewski Germany and CEO & Publisher Germany and Managing Director and »The FCG sustainably promotes Highsnobiety Press Factory GmbH Managing Partner William Fan the visibility of German designers »Fashion has been globally »Currently everybody needs to do »The FCG is a huge and important on the internationally important democratised, I am delighted with their homework and prove their step for the German fashion fashion market. Focussing on the the FCG to offer important young flexibility, be it brand names, industry. I am very grateful to development of a network in the talents in Germany my support retail or communications.« be chosen as a mentee allowing fashion industry is fundamental giving them an international me to profit from the valuable for placing a brand nationally and platform.« knowledge and contacts offered.« internationally.«

Inga Griese Marcus Kurz Nobieh Talaei Olaf Schmidt Presidium Fashion Council Board Member Fashion Council Mentee Fashion Council Germany Board Member Fashion Council Germany and Editor in Chief ICON/ Germany and Co-Initiator of “Der and Founder Nobi Talai Germany and Vice President ICONIST Berliner Mode Salon” Textiles & Textile Technologies, »The early support of young Messe Frankfurt »It speaks for itself that when I »We need genuine promotion designers and the introduction tell foreign colleagues who find and lasting development of into the fashion industry is of »As the world market leader it unbelievable, that the FCG was fashion design from Germany, extreme importance. Customised for textile and fashion fairs, we only founded in 2015. If we have a a meaningfully used promotion workshops from the FCG, for have a vision for the future of strong voice then it will be heard. devoting itself to the talented example business strategy, story the consistently sustainable We are a designer nation not only generation, responding to the telling etc are supported by Nobi production method that is in automobile expertise.« fast and ongoing changes in the Talai from the outset.« already being lived today at our market.« Neonyt trade fair in Berlin. This requires innovations that find dynamic solutions to social and environmental challenges. With Anita Tillmann Claudia Hofmann Marina Hoermanseder the Fashion Council Germany Managing Partner Premium Group Board Member Fashion Council Mentee Fashion Council Germany and we have a partner at our side Germany and Freelance Fashion Founder Marina Hoermanseder AG with whom we share a network »The combination of fashion and Stylist & Consultant of visionary industry experts. technology offers the branch new »The Fashion Council Germany Together we bring pioneers in and promising possibilities to »The goal is to work together always supported me on my sustainable lifestyle to the stage revolutionise their added value.« with our partners from the career path, helped me to develop and think beyond for a future- industry, media and politics myself even further and offered oriented fashion industry.« in order to make our talented me opportunities to achieve this fashion designers more visible goal. German designers also get in Germany and abroad and to the chance to gain a stronger promote them sustainably. One international appearance through of the most important things for the Fashion Council Germany and young designers is education and - make valuable contacts for the through the access to our network future.« - to lead their label towards a creative, economic and successful future. « 50 51 *magdalena schaffrin | aeyde | Agios | Agnes Nordenholz | Alex- andra Svendsen | an an londree | Anita Tillmann | Antonia Zander | April First | Ashley Marc Hovelle | Astrid Jansen | Benu Berlin | Bi- kini Berlin | Black Forest Footwear | Bogner | brookmedia | Burda Styke | Candy Garden | Casa Nata | Cashmere Victim | Claudia Hof- mann | Closed | combyne | Condé Nast | Damian Hirschberg | Damir Doma | Damur | Danny Reinke | Dawid Tomaszewski | Der Berliner Salon | Dirk Schönberger | Esther Perbandt | Fake PR | Faulhaber FASHION COUNCIL GERMANY | IMPRINT Products | Felder Felder | Frau Frieda | H&M | Horror Vacui | Inga Griese | I‘VR Isabel Vollrath | Ivo Von Renner | Joah Kraus | Julian Daynov | Jutta Ohms | Karen Heumann | Karlswrong | kaviar gau- che | Lala Berlin | Lara Krude | Last Heirs | Laurèl | Layla De Mue Odeeh | PB 0110 | Philomena | Phylyda | PHYNE | Premium Exhi- | Luisa Cerano | Maison Héroïne | Malaika Raiss | Mandie Bienek bitions | QVSTA GmbH | Rianna + Nina | Rotholz | Sabine Lettmann | Marcel Ostertag | Marcus Kurz | Marie-Louise Berg | Mario Ei- | Sandra Bergemann | Showroom.de | Scott Lipinski | Shine Ham- muth | Melissa Drier | Mercedes-Benz | Messe Frankfurt | Mimi burg | Sincerely Design | Sminfinity | Sourcebook | SteinRohner The Agency | Modehaus Carl Fischer | Network PR | Nina Ferrucci | Members (June 2019): | Stiebich & Rieth | Swarovski | Tanja Christiani | Tatjana Philipp Nina Klein Agentur | Odeeh | PB 0110 | Philomena | Phylyda | PHY- Abury | aeyde | Agios | Agnes Nordenholz | Alexandra | Textilagentur Berner & Sohn | The Corner Berlin | The Wool- NE | Premium Exhibitions | QVSTA GmbH | Rianna + Nina | Rotholz mark Company | Tim Labenda | Und Gretel | Welt N24 | William Svendsen | an an londree | Anita Tillmann | Anja | Sabine Lettmann | Sandra Bergemann | Showroom.de | Scott Li- Fan | Working Title | | Zazi Vintage | *magdalena schaff- Gockel Antonia Zander | APRIL FIRST | ASTRID pinski | Shine Hamburg | Sincerely Design | Sminfinity | Source- FASHION COUNCIL GERMANY e.V. rin | aeyde | Agios | Agnes Nordenholz | Alexandra Svendsen | an book | SteinRohner | Stiebich & Rieth | Swarovski | Tanja Christiani HARDENBERGPLATZ 2 JANSEN | BAV TAILOR | Benu Berlin | Berner & Sohn an londree | Tatjana Philipp | Textilagentur Berner & Sohn | The Corner Berlin BIKINI BERLIN | Black Forest Footwear | Bogner | Anita Till- 10623 Berlin | Germany | The Woolmark Company | Tim Labenda | Und Gretel | Welt N24 | Special thanks to our partners: mann | An- Vereinsregister Berlin Charlottenburg: VR 33910 B Brookmedia | Buki Akomolafe | Candygarden | Casa William Fan | Working Title | Zalando | Zazi Vintage | *magdalena tonia Zander schaffrin | aeyde | Agios | Agnes Nordenholz | Alexandra Svendsen Nata | Cashmere Victim | Claudia Hofmann | CLOSED | April First Mercedes-Benz | H&M Hennes & Mauritz B.V. & Co. | an an londree | Anita Tillmann | Antonia Zander | April First | As- Cloudy Zakrocki | Copehangen | Combyne | Condé | Astrid Jan- KG | Senatsverwaltung für Wirtschaft, Energie und Legally represented by and responsible for content: trid Jansen | Benu Berlin | Bikini Berlin | Black Forest Footwear | sen | Benu Chairwoman: Nast Verlag GmbH | Core Artist Management UG & Co Bogner | brookmedia | Candy Garden | Cashmere Victim | Claudia Betriebe | BIKINI BERLIN Berlin | Bi- KG | cosnova | Damir Doma | DAMUR | Danny Reinke Hofmann | Closed | combyne | Condé Nast | Damian Hirschberg | Marie-Louise Berg kini Berlin | Damir Doma | Damur | Danny Reinke | Dawid Tomaszewski | Der Co-chairwomen and co-chairman: Dawid Tomaszewski | Der Berliner Salon | Dirk Black Forest Berliner Salon | Dirk Schönberger | Esther Perbandt | Fake PR | Schönberger | Esther Perbandt | FakePR | FAULHA- Footwear Mandie Bienek | Claudia Hofmann | Faulhaber Products | Felder Felder | Frau Frieda | H&M | Horror | Bogner | Marcus Kurz | Olaf Schmidt BER PRODUCTS | Frau Frieda | GCS Consulting GmbH Vacui | Inga Griese | I‘VR Isabel Vollrath | Ivo Von Renner | Joah brookmedia Kraus | Julian Daynov | Jutta Ohms | Karen Heumann | Karlswrong Golpira | GREENSTYLE munich fair and conference | | Candy Garden | Cashmere Victim | Claudia Hofmann | Closed | | kaviar gauche | Lala Berlin | Lara Krude | Last Heirs | Laurèl | Lay- H&M | haebmau | Hashtag Showrooming | Haus Glanz combyne | Condé Nast | Damian Hirschberg | Damir Doma | Damur Presidium la De Mue | Luisa Cerano | Maison Héroïne | Malaika Raiss | Mandie | Danny Reinke | Dawid Tomaszewski | Der Berliner Salon | Dirk Christiane Arp (President) | hellmuth. TANJA HELLMUTH STUDIOS | Horror Vacui Bienek | Marcel Ostertag | Mar- cus Schönberger | Esther Perbandt | Fake PR | Faulhaber Products I’VR Isabel Vollrath | Inga Griese | Ivo von Renner | Kurz | Marie-Louise Berg John Cloppenburg | David Fischer | Inga Griese | | Felder Felder | Frau Frieda | H&M | Horror Vacui | Inga Griese | Mario Eimuth | Me- Manuela Kampp-Wirtz | Sung-Joo Kim | Christina Jack Wolfskin | JAN ‘N JUNE | Joah Kraus Workshop | I‘VR Isabel Vollrath | Ivo Von Renner | Joah Kraus | Julian Day- lissa Drier | Mer- Julian Daynov | Jutta Ohms | Karen Heumann | Karim nov | Jutta Ohms | Karen Heumann | Karim Guest | Karlswrong Oster-Daum | Dirk Schönberger | Chris Stricker | cedes-Benz | kaviar gauche | Lala Berlin | Lara Krude | Last Heirs | Laurèl | Dr. Christian Ehler | Nadja Swarovski Guest | KARLSWRONG | Kaviar Gauche | lala Berlin | Messe Layla De Mue | Luisa Cerano | Maison Héroïne | Malaika Raiss | Frank- Lara Krude | Last Heirs | Laurèl | Layla De Mue | Mandie Bienek | Marcel Ostertag | Marcus Kurz | Marie-Louise furt | Founding Members LNFA Shop | Luisa Cerano | LUKSO Blockchain GmbH Berg | Mario Eimuth | Melissa Drier | Mercedes-Benz | Messe Marie-Louise Berg | Mandie Bienek | Melissa Drier | Lutz Morris | Magdalena Schaffrin | Maison Héroïne| Frankfurt | Mimi The Agency | Modehaus Carl Fischer | Network MALAIKARAISS | Mandie Bienek | Marcel Ostertag | PR | Nina Ferrucci | Nina Klein Agentur | Odeeh | PB 0110 | Phi- Mario Eimuth | Inga Griese | Karen Heumann | lomena | Phylyda | PHYNE | Premium Exhibitions | QVSTA GmbH Claudia Hofmann | Marcus Kurz | Jutta Ohms | Marcus Kurz | Marie-Louise Berg | Marina Hoermans- | Rianna + Nina | Rotholz | Sabine Lettmann | Sandra Bergemann Dirk Schönberger | Anita Tillmann eder | Mario Eimuth | Melissa Drier | Mercedes-Benz | Showroom.de | Scott Lipinski | Shine Hamburg | Sincerely Design | Sminfinity MERSOR | Messe Frankfurt | Mimi The Agency | MINX | Sourcebook | Stein- Rohner | Stiebich & Rieth | Swarovski | Tanja Christiani | Tatjana Philipp | Textilagentur Ber- ner & Sohn | The Corner Berlin | The Woolmark Company | Tim Operations: Scott Lipinski (CEO) | Sara Teske (Manager Modehaus Carl Fischer | nat-2 | Network PR | Nina Labenda | Und Gretel | Welt N24 | William Fan | Working Title | Zalando | Zazi Vintage | *mag- Partner & Programmes) | Laury Helbig (Projects) | Ferrucci | Nina Klein | Nobi Talai | ODEEH | Oft | Olaf dalena schaffrin | aeyde | Agios | Agnes Nordenholz | Alexandra Svendsen | an an londree | Anita Natalia Kirsch (Communication & Guestmanagement) Schmidt | PB 0110 | Philomena Zanetti | Phylyda | Tillmann | Antonia Zander | April First | Astrid Jansen | Benu Berlin | Bikini Berlin | Black Forest PHYNE | PREMIUM GROUP | QVSTA | RIANNA + NINA Footwear | Bogner | brookmedia | Candy Garden | Cashmere Victim | Claudia Hofmann | Closed | combyne | Condé Nast | Damian Alexandra Werner (Events & Fashion Week) | Katrin Hirschberg | Damir Doma | Damur | Danny Reinke | Dawid Tomaszewski | Der Berliner Salon | Dirk Schönberger | Esther Perbandt Duede (Finance) | Helena Romain (Office Management) Rotholz | Sabine Lettmann | Sandra Bergemann | Fake PR | Faulhaber Products | Felder Felder | Frau Frieda | H&M | Hor- ror Vacui | Inga Griese | I‘VR Isabel | Sarah-Jane Godman-Boritzki | Scott Lipinski | Vollrath | Ivo Von Renner | Joah Kraus | Julian Daynov | Jutta Ohms | Karen Heumann | Karls- Photographers: Axl Jansen | Andreas Bohlender SEPIDEH AHADI | shine accessoires | SHOWROOM wrong | kaviar gauche | Lala Berlin | Lara Krude | Last Heirs | Laurèl | Layla De Mue | Luisa Cerano | Maison Héroïne | Malaika Raiss | Mandie Bienek Seihon Cho | Detlef Eden | Jorinde Gersina | | SLY010 | SMINFINITY | Sourcebook | Spitz | | Marcel Ostertag | Marcus Kurz | Marie-Louise Berg | Mario Benjamin Glean | Marko Greitschuss | Alexander STEINROHNER | STIEBICH & RIETH | STYLEBOP | Eimuth | Melissa Drier | Mercedes-Benz | Messe Frank- Koerner | Nela König | Vicky Lehmann | Ralph Mecke Swarovski | Talbot Runhof | Tanja Christiani | TATJANA furt | Mimi The Agency | Modehaus Carl Fischer | Net- PHILIPP | Tatjana Sprick | The Agency Mimi Paatzsch work PR | Nina Ferrucci | Nina Klein Agentur Max Menning | Bernhard Musil | Toni Passig | Sonja | Odeeh | PB 0110 | Philomena | Phylyda | Stadelmaier | Thomas Welch | Lisa Wassmann | The Corner | The Woolmark Company | The PHYNE | Premium Exhibitions | QVSTA Florinel Fratica | Chris de Vida | Jennifer Harnack | Wunderwaffe | Tim Labenda | Ubooker | UND GRETEL GmbH | Rianna + Nina | Rotholz | Sabi- ne Lettmann | Sandra Bergemann | Pascal Rohé | Markus Zumbansen | Dominik Tryba Utmon es pour Paris | Welt N24 | William Fan | Héro- Showroom.de | Scott Lipinski | Shine ïne | Malaika Raiss Pietro Sutera | Offenblende | Bartek Wieczorek | working title | Zalando Hamburg | Sincerely Design | Smin- | Mandie Bienek | Marcel finity | Sourcebook | SteinRohner Kathrin Makowski Ostertag | Marcus Kurz | Ma- | Stiebich & Rieth | Swarovski | rie-Louise Berg | Mario Eimuth Talbot Runhof| Tanja Christiani | | Melissa Drier | Mercedes-Benz | Design: Florian Dengler | www.florian-dengler.com Tatjana Philipp | Textilagentur Messe Frankfurt | Mimi The Agency Special thanks to our partners: Berner & Sohn | The Corner | Modehaus Carl Fischer | Network PR | Nina Ferrucci | Nina Klein Berlin | The Woolmark Cover: Agentur | Odeeh | PB 0110 | Philomena | Phylyda | PHYNE | Pre- Company | Tim ANN: look WILLIAM FAN | shoes AEYDE Mercedes Benz I Bikini Berlin I Swarovski I mium Exhibitions | QVSTA GmbH | Rianna + Nina | Rotholz | Sabi- FAUSTO: look WILLIAM FAN | sneakers FILIPPA K. Messe Frankfurt I Bundesministerium für ne Lettmann | Sandra Bergemann | Showrooming | Scott Lipinski Umwelt, Naturschutz und nukleare Sicherheit I | Shine Hamburg | Sincerely De- Launchmetrics I Burda Style I TextilWirtschaft I Nor- sign | Sminfinity [email protected] Creative Europe Programme of the European Union den- |SLY010 Source- www.fashion-council-germany.org Grazia I Sir Hotels I Tausendschön holz | book | SteinRoh- Alexandra ner | Stiebich & Svendsen Rieth | Swarovski | an an lon- | Tanja Christiani dree | Anita Till- | Tatjana Philipp mann | Antonia Zander | Textilagentur | April First | Astrid Jansen | Berner & Sohn | Benu Berlin | Bikini Berlin | Black Forest Footwear | Bogner The Corner Berlin 52 | brookmedia | Candy Garden | Cashmere Victim | Claudia Hof- | The Woolmark Company | Tim Laben- 53 mann | Closed | combyne | Condé Nast | Damian Hirschberg | da | Und Gretel | Welt N24 | William Damir Doma | Damur | Danny Reinke | Dawid Tomaszewski | Fan | Working Title | Zalando | Zazi Der Berliner Salon | Dirk Schönberger | Esther Perbandt | Fake Vintage | *magdalena schaffrin | PR | Faulhaber Products | Felder Felder | Frau Frieda | H&M aeyde | Agios | Agnes Norden- | Horror Vacui | Inga Griese | I‘VR Isabel Vollrath | Ivo Von Ren- holz | Alexandra Svendsen ner | Joah Kraus | Julian Daynov | Jutta Ohms | Karen Heumann | an an londree | Anita | Karlswrong | kaviar gauche | Lala Berlin | Lara Krude | Last Tillmann | An- FASHION COUNCIL GERMANY

On July 6th 2018, Minister of State for Digitilisation Dorothee Bär invited selected guests from the German fashion industry in dialogue with the Fashion Council Germany (FCG), to a reception at the Federal Chancellery. 54 55 FASHION COUNCIL GERMANY | MEMBERSHIP

JOIN THE INITIATIVE

For the expansion of the existing and for the initiation of new programmes, the FCG requires the support of members, partners and mentors.

AS A MEMBER

The members are the strong foundation of the FCG. You benefit from networking and you will be specifically invited to events. Through your membership you are helping the growth and the continuation of supporting programmes. [email protected]

AS A PARTNER

The FCG partners can actively be part of the support programmes, in addition to the basic partnership and main partnerships there is also the possibility to name a programme, in doing so the brand name will be included in the programme logo. [email protected]

AS A MENTOR

Mentors convey their knowledge and experience to the members and mentees, they are an important component in the support programmes of the Fashion Council Germany. [email protected]

Find out more: www.fashion-council-germany.org