FASHION COUNCIL GERMANY Steinrohner x Laurèl presentation at FCGFIREDSIDECHATBerlin, July 2nd 2018. 2 3 FASHION COUNCIL GERMANY Fashion Council Germany Pop Up Shop at Bikini Berlin. 4 5 FASHION COUNCIL GERMANY FASHION NETWORK creation is value of industry, fashion designers and start-ups MENTORING with branch experts COORDINATION of trade fairs and event appointments LOBBY for German fashion in politics, the economy and culture POSITION German fashion as a cultural and economic commodity PRESENTATION of German fashion and designers in the international market SUPPORT of young designers MEDIATOR between politics, media, culture and industry 6 7 FASHION COUNCIL GERMANY | PREFACE Fashion as a twice yearly show event is nice, but, fashion 365 days a year, enriching our everyday culture is even better. That’s exactly our issue: with the Fashion Council Germany we want to raise awareness by making fashion design in and from Germany a matter of fact. Something that broadens our horizons just like a thrilling novel, exciting book or a fine painting. A positive development is already noticeable. Young and exciting talents are being recognised and supported, their designs are being bought - that being the main goals, but, it is not enough. CHRISTIANE ARP President of the Fashion Council Germany & Editor in Chief of the German Vogue Christiane Arp with Karen Jessen of Benu Berlin 8 9 FASHION COUNCIL GERMANY THE 1 2 FASHION EDUCATION BUSINESS The advanced training for designers and young The importance of economics is emphasised designers is a central issue of the FASHION as a central point by the FASHION COUNCIL COUNCIL COUNCIL GERMANY. For example by mentoring, GERMANY. Fashion companies will be supported, coaching, advanced training, presentations and particularly in the economic field, through network workshops with expert panels. management, support in shows, finding investors, GERMANY retail projects and staff recruitment. AND ITS FOUR PILLARS The FASHION COUNCIL GERMANY was founded in 2015. It is 3 4 a special interest group for German fashion. The objective is to promote and establish German fashion as a cultural and economic asset as it is normal in countries such as AWARE- FASHION United Kingdom and France. NESS TECH This is achieved through specific support for young German talent with a joint management of national activities, streng- German fashion must acquire a stronger position Modern technology is not only reserved for the thening the awareness of German design at home and as an important cultural commodity. Fashion and traditional industrial branches, but has also a abroad. designers will be better positioned nationally and wide range of uses in the fashion industry, such as The awareness of German fashion and German internationally through increased press, publicity fibre studies (trials), networking in technology and designers has to be improved. National industry has to and lobby work. textile, printing techniques along with the use of be interconnected with German fashion designers and digital presence. start-ups. The FASHION COUNCIL GERMANY is the point of contact for German fashion design with the responsibility of the political, media, cultural and industrial lobby work. 10 11 FASHION COUNCIL GERMANY [EDITORIAL] ROAD TRIP As part of the German-Swedish exchange, the editorial shooting BREAKFAST CLUB - ROAD TO SWEDEN took place in March 2019. The shooting, initiated by Fashion Council Germany and Swedish Fashion Council, presents a symbiosis of established and up-and-coming German and Swedish brands. ANN: dress KAVIAR GAUCHE PHOTOGRAPHER: Axl Jansen boots AEYDE STYLING: Elke Dostal (represented by Nina Klein) necklace SASKIA DIEZ HAIR & MAKE-UP: Janina Zais (represented by Nina Klein) FAUSTO & TANO: ASHLEY MARC HOVELLE 12 13 FASHION COUNCIL GERMANY FAUSTO: demin jacket CLOSED | hoodie & pants ASHLEY MARC HOVELLE | sneakers FILIPPA K. ANN: top J.LINDEBERG | shorts TIGER OF SWEDEN | bag STIEBICH & RIETH | boots AEYDE 14 15 FASHION COUNCIL GERMANY ANN: Mantel & Culottes NOBI TALAI | Boots AEYDE Handschuhe ROECKL | Schmuck SASKIA DIEZ FAUSTO: Jacke TIGER OF SWEDEN | Shirt ASHLEY MARC HOVELLE | Hose FILIPPA K.| Sandalen TIGER OF SWEDEN Kette SASKIA DIEZ 16 17 FASHION COUNCIL GERMANY ANN: blazer TIGER OF SWEDEN | shirt AGNES NORDENHOLZ | pants HOPE | boots AEYDE | jewelry SASKIA DIEZ 18 ANN: shirt & dress LARA KRUDE | boots AEYDE 1919 FASHION COUNCIL GERMANY TANO: pants HOPE ANN: pants & top ODEEH | boots AEYDE FAUSTO: shirt FILIPPA K. | pants TIGER OF SWEDEN | jewelry SASIA DIEZ 20 21 FASHION COUNCIL GERMANY ANN: earrings MALAIKARAISS ANN: jacket & skirt AGNES NORDENHOLZ bootsSweater AEYDE & Pants: | earrings Patrick SASKIA de Pádua DIEZ 22 23 FASHION COUNCIL GERMANY ANN: coat BITE STUDIOS | dress WILLIAM FAN boots AEYDE | earrings SASKIA DIEZ FAUSTO: denim jacket CLOSED | t-shirt J. LINDEBERG pants CLOSED | shoes ADIDAS TANO: hoodie ASHLEY MARC HOVELLE pants HOPE | shoes ADIDAS 24 25 FASHION COUNCIL GERMANY | EDUCATION The past years have shown that designers were not prepared for the challenges involved in the ONLY EVERY TENTH fashion industry. It is easy to found a label, but immense talent and the dream of making it to the top are in most cases not enough. That is why the FASHION COUNCIL GERMANY’s goal is to support chosen designers in the areas necessary to achieve a long term and FASHION LABEL lasting success. SURVIVES THE FELLOWSHIP PROGRAMME BY THE FASHION COUNCIL from the FCG whose protégé I had been before. Luckily, my GERMANY AND H&M GOES PARIS application has been successful! Me and the other winners spent almost 60 days together. It all boiled down to these FIRST TWO YEARS. The Fellowship Programme by the Fashion Council Germany questions: Where are we at the moment? How can we grow and H&M was launched in January 2017 as an initiative to and gain more range? To answer those questions, H&M promote young designers based in Germany. A total of four has shown us how it works for them. Sales, PR, marketing, labels won the two-year programme - they were selected purchasing, logistics and insurance: We had the chance to by a jury for their strong creative and economic potential. look into all the relevant sectors for a fashion corporation and gain new and transferrable knowledge via coaching. Until 2019 they were promoted by the exclusive network of the Fashion Council Germany as well as from experts of the In Human Resources I have been able to learn the most: global corporate H&M, who transmit their theoretical and you may know about design and the business aspects of a practical knowledge for installing and expanding their own fashion label but nobody teaches you how to be the boss! brand. Besides they gain insights into different global as This is so important! If you want to grow, you cannot do well as local, H&M departments. this on your own. I like working in a team, at William Fan we are five people at the moment. I think that I am well For the labels Horror Vacui, William Fan and Steinrohner able to deal with people. How to structure and foster your the journey continued within the framework of the support employees’ work and talents is something I learned from programme: FCG and H&M Germany presented the protégés H&M. To strengthen people’s strengths and weaken their in front of international press and buyers in the renowned weaknesses is their motto. Rainbowwave showroom during the Paris Fashion Week spring/summer 2019 where they also displayed their latest There have been many highlights so far during the line of fashion. Apart from the 8-day-sales showroom, a support programme but I am looking very much forward cocktail event took place in the Rainbowwave Showroom on to the Rainbowwave showroom during the Parisian Fashion October 1st 2018. Week. I have already had two showrooms in the mother of all fashion cities in the past – but I was not at the point The Fashion Council Germany talked to the designers about I am at now back then. I wanted to build a foundation on CURRENT PROJECTS FUTURE PROJECTS their experiences, learnings and highlights during the the German market first. I have been able to establish myself there over the last couple of seasons. We do pop- FELLOWSHIP YOUNG TALENT fellowship programme as well as their expectations for the The FELLOWSHIP programme The YOUNG TALENT scholarship Parisian showroom. up shows and I sell at the KaDeWe. In spring, I opened my supports a cooperation between offers young design students, first own shop in Berlin. Business is doing great! Abroad companies and young designers. who after the first semester when WILLIAM FAN we are unknown, so we have to strengthen our presence showing special achievements and there. I hope to gain international buyers’ attention with the MENTORING commitment on their part, will receive Young designers will be prepared monthly financial assistance and a My label exists since 2015 and is called after myself: William Parisian showroom. I am very grateful for Fashion Council for the specific business challenges study related mentoring. Fan. I design modern unisex fashion inspired by work wear Germany’s and H&M’s support. My mentors at H&M have In cooperation with the Berlin Senate Department through a MENTORING programme as well as my parents’ home country China. It is one of become my confidants over the last couple of months and for Economics, Energy and Enterprises, the Fashion with experienced coaches. DESIGN CENTRE we exchange phone calls regularly. It is a soothing feeling Council Germany offers designers workshops with A fashion house as a centre where my goals to create a design universe in which one cannot the FCG SEMINARS. designers exchange ideas, visit only find clothes but also accessories, furniture, and other to know I have an emergency hotline which I can call at any workshops, make use of rooms and suitable products.