My5 Partner New to market platform sponsorship opportunity

Channel Dates Cost Available now

My5 is an exciting VOD platform, a destination • 1 x 10” before the pre roll adverts on each show on accessed via the My5 App and website and jam the My5app and website packed with high quality premium content. My5’s • Logo integration on My5website programming reaches a broad audience, as it • Logo accreditation on My5app launch screen includes content from ViacomCBS brand channels and their exciting array of partners. This brand new opportunity to market is the first time a brand can become an overall 1st in break Partner to the • In 2020, My5’s achieved its best year, with stream platform; a perfect way to connect to audiences starts up 57% YOY. catching upon all their favourite shows. • The audience is 51% ABC1, evenly split male/female and across a broad age demographic. • My5 reaches 15.3m adults annually and 1.7m adults per week. My5 brings together tons of outstanding, Sources: Sky Media Landscape Study 2019 | Touchpoints 2020 bingeworthy content from Channel 5 and partners who include BLAZE, BET, Paramount, PLUTO TV MOVIES and CBS Reality. Within the C5 family alone your brand would be seen around ratings and PR success stories, such as the series All Creatures Great and Small and the heartwarming Our Yorkshire Farm. My5 also hosts Drama exclusives, and sporting highlights from the Premiership Rugby and WWE. There are riveting documentaries like new series of Ben Fogle: New Lives in the Wild, and shows fronted by famous faces such as Susan Calman, Jane McDonald and Adrian Dunbar.

Front of mind: 10” ident would be shown first in break ahead of the pre roll adverts. Awareness: Reach a broad audience by exclusively associating with a wide range of content. Hannah Laird| Viacom Content Controller Brand: Research shows close association to content 0207 032 6441| [email protected] viewers love delivers a boost to brand metrics.

skymedia.co.uk @skymediaupdates skymedia Affluent: Channel 5’s audience is more Experiences: 62% of Channel 5’s audience upmarket than ever, with their content agreed that you should seize opportunities in continuing to reflect this (3% YoY Growth in life when they arise and 52% want to have fun ABC1 Adults). In addition, 50% of Channel 5 and enjoy life’s pleasures the most in life. viewers agreed that it is worth paying extra for quality goods.

TV Engaged: Channel 5 viewers LOVE Discovery: 48% of those that watch Channel 5 television, claiming watching TV is their feel that it is important to keep favourite past time (i.116) and their main learning/discovering new things throughout source of entertainment (i.141). They also like your life! Additionally, 35% like to be to search on the internet for products they surrounded by different people, cultures, see advertised on TV (i.116) lifestyles and ideas!

Strong Purchasing Power: Channel 5 viewers Adventure: 47% of Channel 5 viewers are go to the shops more regularly than viewers of passionate about travelling! 36% are always other channels, on average doing 12.1 grocery looking for inspiration for where to go on shops per week! They also spend an average of holiday, with 24% preferring to take breaks of £80.93 per week. the beaten track. In fact, 38% of C5 fans try to visit somewhere different every time.

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