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HP OFFICE PRINTING SOLUTIONS Suhaib Mahmoud - 2019 HP corporate overview

Revision-: Suhaib Mahmoud, 2018 © Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without 2 notice. 3

Our heritage: • Founded in 1939 by engineers and Dave Packard • Start-up capital: $538 • First product: Model 200A audio oscillator • Earliest customer: Walt Disney Studios

3 © Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. History of innovation

1939 1968 1972 1983 1984 2012 2014 2015 2016 2016

HP Model 200A The HP 9100A, HP invented the The Launch of HP launches HP unveils the HP reinvents HP launches HP unveils its audio oscillator the world’s first first scientific Portable, one LaserJet and the world's future of 3D printing the world’s breakthrough used to test desktop hand-held of the first thermal, fastest Printing and delivering Ink, thinnest Jet Fusion 3D sound equipment computer calculator, laptops miniaturized desktop immersive Laser, and laptop the HP-35 inkjet printing printer* computing PageWide, technology technologies

4 © Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. 5 History of innovation 1st audio 1939 oscillator

© Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. 6 History of innovation

World’s first desktop 1968 computer

1939

© Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. 7 History of innovation

st 1 scientific hand-held 1972 calculator

1939 1968

© Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. 8 History of innovation 1st Compaq 1983 portable

1939 1968 1972

© Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. 9 History of innovation

ThinkJet and LaserJet 1984 printing

1939 1968 1972 1983

© Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. 10 History of innovation

HP OfficeJet 2012 Pro X series

1939 1968 1972 1983 1984

© Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. 11 History of innovation

HP Multi Jet Fusion 2014 Sprout by HP

1939 1968 1972 1983 1984 2012

© Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. 12 History of innovation

LaserJet with JetIntelligence 2015 / PageWide

1939 1968 1972 1983 1984 2012 2014

© Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. 13 History of innovation

Jet Fusion 2016 3D

1939 1968 1972 1983 1984 2012 2014 2015 2016 2016

© Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. 14 History of innovation History of innovation

HP Model 200A The HP 9100A, HP invented the The Compaq Launch of HP launches HP unveils the HP reinvents HP launches HP unveils the audio oscillator the world’s first first scientific Portable, one LaserJet and the world's future of 3D printing the world’s breakthrough used to test desktop hand-held of the first thermal, fastest Printing and delivering Ink, thinnest Jet Fusion 3D sound equipment computer calculator, laptops miniaturized desktop immersive Laser, and laptop the HP-35 inkjet printing printer* computing PageWide, technology technologies

1939 1968 1972 1983 1984 2012 2014 2015 2016 2016

*Source: Guinness World Record for fastest time to print 500 sheets by an office color desktop printer, April 2012. Record set on HP X576dw models. © Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. Print & PC leadership

HP’s Commercial PCs HP ships 1.7 PCs HP’s Printing rank #1 or #2 every second ranks #1 or #2 in 50 of the top in 51 of the top 55 54 countries countries (ink + laser)

HP ships 1 printer Powering 430 every second of the Global Fortune 500 companies

15 © Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. Fortune 100 Operations in HP company 170 countries today $52.2B ~55,000 revenue in FY18 employees

250,000+ Fortune channel partners Most Admired #5 in technology 18,000+ patents

16 © Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. Printing leadership and scale

#3 Digital Press Global leadership Large Large Large Label and InkJet Laser Format Format Format Packaging + across the board Printer* Printer* Design Production Industrial Production CQ3’17 unit share 44.0% 33.7% 54.2% 30.2%* 24.2% 66.8%*

54% 52% 51% 48% 44% 43% 42% 40.3% 39% HP ranks #1 or #2 34% in 51 of the HP top 28% 55 countries Ink + Laser*

SP US UK&I CA IN MX FR WW CH DE RU 1 2 3+ CQ3’17CQ416 HPHP printPrint shareshare byby toptop 1010 HPHP marketsmarkets HP CQ3’17 Print rank

Source: : CQ3’17 IDC LFP Final WW Market Share Static Tool and CQ3’17 IDC Indigo_ PWP WW Final Source: CQ3’17 IDC Worldwide Quarterly HCPT for Ink and Laser (incl SF+MF excludes GSB)) and IDC LFP Tracker (CQ3’17) Market Share Static Offline Tool. * Includes MF and SF printers ** HP Internal view aligned with HP GBU Market Share based on HP Internal View (Only HP Targeted Market).

17 © Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. Our strategy

CORE GROWTH FUTURE

PRINTING • Revitalize consumer • A3 Printing • Lead 3D Printing • Maintain Leadership • Managed Print Services

PERSONAL • Lead commercial • DaaS • Create new SYSTEMS • Grow premium immersive categories SERVICES AND SOLUTIONS

18 © Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. Core: Our business printers Personal

Workgroup Small workteam

Department

19 © Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. HP BUSINESS PRINTING: Choose the right family brand

WHY CHOOSE HP? Quality Performance Design Solutions Services

HP OfficeJet Pro HP PageWide Technology HP LaserJet

WHICH PRODUCT LINE IS RIGHT FOR YOU?

Personal use and small teams Workgroups Personal use through departments up to 5 users from 3 to 25+ users from 1 - 25+ users Portfolio

21 © 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Transactional A3/A4 printers and MFPs

Not just any portfolio

Personal Small workteam Workgroup Departmental Color LaserJet

A3 A3 A3 A3 A3 CLJ Pro M254 CLJ Pro MFP CLJ Pro MFP CLJ Pro M452 CLJ Pro MFP CLJ Ent CLJ Ent M553 LJ Pro Color CLJ Ent MFP CLJ Pro CLJ Ent M652 CLJ Ent MFP CLJ Ent M750 LJ Ent 700 CLJ Ent CLJ Ent flow printer series M280 / M377dw printer series M477 series M552dn printer series MFP M570 M577 series CP5225 / M653 M681 series printer series color MFP printer MFP M880z M281 series printer series printer series printer series / M682z M775 series M855 series

Up to 21 Up to 21 Up to 24 Up to 27 Up to 27 Up to 33 Up to 38 Up to 30 Up to 38 Up to 20 Up to 47 / Up to 47 / Up to 30 Up to 30 Up to 46 Up to 46 ppm* ppm* ppm* ppm* ppm* ppm* ppm* ppm* ppm* ppm* 56 ppm* 56 ppm* ppm* ppm* ppm* ppm*

PageWide Personal Small workteam Workgroup

A3 A3 A3 A3

PW 352dw PW Pro 377dw PW Pro 452dw PW Pro 477dw PW Pro 755dn PW Color 774dn PW Color 779dn PW Ent Color 556 PW Ent Color PW Ent Color PW Ent Color PW Ent Color printer MFP printer MFP printer MFP MFP printer series MFP 586 series MFP 780 series 765dn printer MFP 785 series Up to 45 ppm* Up to 45 ppm* Up to 55 ppm* Up to 55 ppm* Up to 55 ppm* Up to 55 ppm* Up to 65 ppm* Up to 75 ppm* Up to 75 ppm* Up to 65 ppm* Up to 75 ppm* Up to 75 ppm* Mono Personal Small workteam Workgroup Departmental LaserJet

A3 A3 A3 A3 A3

LJ Pro M203 LJ P2035 LJ Pro MFP LJ Ultra LJ Pro M402 Pro MFP Pro MFP LJ Pro M501 LJ Ent M506 LJ Pro MFP LJ Ent MFP LJ Ent M607 LJ Ent MFP LJ Ent 700 LJ Ent MFP LJ Ent LJ Ent flow printer printer M227 series MFP M230 series M426 series M435nw series series M521 series M527 series / M608 / M631 / Printer M725 series printer MFP M830z series series M609 series M632 series M712 series M806 series

Up to 28 Up to 30 Up to 28 Up to 28 Up to 38 Up to 38 Up to 31 Up to 43 Up to 43 Up to 40 Up to 43 Up to 52 / Up to 52 / Up to 41 Up to 41 Up to 56 Up to 56 c06205284,ppm* December 2018ppm* ppm* ppm* ppm* ppm* ppm* ppm* ppm* ppm* ppm* 61 / 71 61 ppm* ppm* ppm* ppm* ppm* ppm* HP Flow portfolio: Workflow-optimized MFPs & Scanners

Flow MFPs Flow Scanners A4 Workgroup A3 Departmental Workgroup Departmental

Oct15 Nov15 Nov15 Dec15

Fast, reliable, best-in-class scanning Easy, accurate data entry Unequaled processing and routing

* Compatible with a Flow MFPs and the SJ Flow 8500fn1

HP Confidential HP LaserJet Enterprise Flow Flow Features

Large Colour touchscreen Integrated Keyboard Deliver the right content, every time with image Fast, accurate data input preview and job editing; view scans as thumbnail images; add, delete and rotate pages; zoom Embedded Optical Character Launch workflow with a single touch Recognition (OCR) Create text & searchable files 2X Recommended Scan Volume* Designed for higher volume scanning Microsoft Sharepoint Connector Fast & simple scanning to Sharepoint Up to 51% Faster Duplex Scanning** More productive duplex scanning Advanced image processing: Auto-orientation orient each page Auto-crop crop to page edge HP EveryPage Technologies Auto-tone sets contrast, brightness and Reliable feeding without missing a page background removal for each page

HP Confidential DISRUPT THE A3 COPIER MARKET

NEXT GENERATION DISRUPTIVE FOCUSED PORTFOLIO TECHNOLOGIES GO-TO-MARKET HP A3 portfolio Reinventing the A3 market

MORE DEVICE WORLD’S MOST PAGEWIDE MAXIMUM UPTIME CHOICES SECURE PRINTERS AFFORDABLE COLOR Cloud-based technology 50% more print categories Self-heal with built-in Pervasive color with the and fewer parts means than our leading security to help keep your PageWide cost advantage you get less—downtime competitors1—16 new network safe3 that is. platforms, over 50 unique models HP A3 PageWide HP A3 LaserJet Managed Managed P-series and E- color and monochrome series MFPs and Printers MFPs and Printers

Affordable color World’s most secure

Unmatched speeds Affordable operating costs

Maximum uptime Optional flow models

Environmental engineering Minimal interruptions

• Print speeds from 60 • Print speeds from 22 ppm ppm to 80 ppm1 to 60 ppm1 • Maximum input capacity • Maximum input capacity of up to 4,650 pages2 of up to 6,140 pages2 • Recommended monthly • Recommended monthly page volume (RMPV) of page volume (RMPV) up up to 50,000 pages to 100,000 pages HP COLOR LASERJET Not just any portfolio: The next generation of HP A3 managed devices

25 ppm price class 35 ppm price class 45 ppm price class 55+ ppm price class

Color LaserJet Color LaserJet Color LaserJet Color LaserJet Color LaserJet Color LaserJet Managed E77822 Managed E77830 Managed Managed Managed Managed MFP/ E77825 MFP MFP/ E87640 MFP M775 MFP E87650 MFP M880 MFP E87660 MFP 22/25 ppm 30/40 ppm 30 ppm 50 ppm 45 ppm 60 ppm Up to 3,140 input Up to 3,140/6,140 Up to 4,350 input Up to 6,140 input Up to 4,100 input Up to 6,140 input input Up to 25,000 RMPV Up to 30,000/40,000 Up to 30,000 RMPV Up to 45,000 RMPV Up to 50,000 RMPV Up to 50,000 RMPV RMPV Comprehensive finishing and paper-handling accessories

HP A3 Managed MFPs and Printers have a modular design with optional input and output accessories, allowing users to customize their devices to their business needs

2000-sheet high- Cabinet 3000-sheet side 2 x 520 feeder Inner feeder Booklet finisher Stapler/stacker capacity input high-capacity with optional with optional stand input stand hole punch hole punch keep reinventing 3. PAGEWIDE TECHNOLOGY It’s called a “GAME CHANGER” What do you know about the 3rd Printing Tech? HP Created a new Printing category

InkJet PageWide LaserJet

HP PageWide Printers and MFPs HP brings the PageWide web press to your desktop 5,000 Color Images / Min HP PageWide Web Press T 400 over 130 billion pages printed

HP PageWide The most affordable, most reliable, fastest printing technology, engineered for IT

34 © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP PAGEWIDE TECHNOLOGY Over 170 billion pages printed

1 Large Format Printers Excellence at any media size

3 2 3D Printers HP MultiJet Fusion™ technology

2 3 InkJet Web Presses Proven results in commercial printing

4 Business Printers Breakthrough speed, 1 professional quality

4 PORTFOLIO STRATEGY One step, zero physical contact points

Prints Across Any Paper Width In A Single Pass HP PAGEWIDE Affordable color meets premium performance

THE BEST COST FOR COLOR1 ENVIRONMENTAL ENGINEERING TECHNOLOGY OF THE FUTURE

• Print more pages and replace cartridges less • Reduce the carbon footprint • HP’s web press technology present in office often with optional high-yield cartridges environments • Lowest total energy consumption (no fuser,…) • Technology used across different product • Less cost due to less long life consumables used • Generate up to 95% less supplies and packaging groups waste than laser devices HP MPS Power your evolving workplace with predictability and security

Suhaib Mahmoud

38 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved AgendaToday’s agenda

Why MPS?

Why HP?

Why HP Channel MPS?

Prove it!

Wha’s next?

39 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved Why MPS?

40 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved IT and end users driving market transitions

• IT needs • End user expectations – Security – “Make it work for me” – Cost containment and added value – Combine personal and professional – Easier deployment – Anywhere/anytime/real-time flexibility – Device lifecycle management – Device diversity

41 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved True cost of printing Every dollar spent printing involves another nine dollars to manage it

Hardware / Supplies($1) 10% 15% Management 75% Workflow

Document Lifecycle ($9)

*Source: ALL Associates Group, June 2016; For companies employing 500+ employees (averaged across all industries and business sizes); *Oil and Gas companies are temporarily higher die to OPEC’s impact on lower company revenues

42 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved Cost of print by industry Printing spend as a percentage of revenue

Legal 8.41% Average 5.45% of revenue Healthcare 6.78%

Financial 4.95%

Transportation 2.54%

Petroleum 1.30%*

*Source: ALL Associates Group, June 2016; For companies employing 500+ employees (averaged across all industries and business sizes); *Oil and Gas companies are temporarily higher die to OPEC’s impact on lower company revenues

43 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved What is a Managed Print Service?

+ + +

Hardware Supplies Solutions Service

Enhance Business Multi-year contract Maximize Management Performance

44 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved Why HP?

45 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved A MPS contract is like getting married

46 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved TRUST #1brand in the world

47 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved TRUST most recommended MPS provider Net promoter score (NPS) 70 64.1

60

50 49.1

40

30 HP Competitors N=245 (average score) HP rated #1 in MPS for customer satisfaction1 1 Data source ORC international, 15 April 2015. Conducted 980 interviews in AMS, EMEA, APJ.

48 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved TRUST a MPS & Security leader Gartner MPS Magic Quadrant & IDC MarketScape Security Solutions and Services

49 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved HP leadership Strategic investments to meet clients evolving needs

#1 190 25+ Customer satisfaction rating1 Countries Years of experience

5,700+ 6x 2,000,000+ MPS clients worldwide Market growth pMPS Devices under contract

1: Data Source: ORC International, 15 April 2015, conducted 980 interviews in AMS, EMEA, APJ

50 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved Why Channel MPS?

51 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved What does it take to offer MPS?

> > > > > > > > >

Lead Needs Print Baseline cost Proposal & Setup & Ongoing service Quarterly Optimization Solutions generation assessment environment assessment agreement training & support business assessment reviews

Deployment and management Business Process Pre-Sales Sales • Break/Fix Delivery engineering • Supplies Delivery

Infrastructure

52 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved HP MPS through certified MPS partners

Hardware Original Supplies Service Solutions Buy/Lease

Broadest portfolio in New Style of IT Unequaled print the industry HP MPS Certification solutions quality Legendary reliability Access to parts Contractual cartridges Mobility Security Competitive pricing Expert support with dedicated Right price printers Cloud Bid Data

53 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved Thank you

54 ©2016 HP Development Company, L.P. · Information contained herein is subject to change without notice · All rights reserved