Innovation Journal · Issue 6 · Spring 2017 Innovationissue 6 · SPRING 2017 INVENTING Journal the BLENDED W�RLD �F T�M�RR�W

InnovationISSUE 6 · SPRING 2017 INVENTING Journal THE BLENDED WORLD OF TOMORROW

Global trends shaping our future

In this issue: Navigating the future: HP 2017 Megatrends report Page 4 Virtual Reality comes of age Page 7 Inside HP’s Engine Room Page 10 How to influence purchases and win friends along the way Page 13 Here’s a bright idea: use less energy! Pages 15 HP and Yale: Reinventing the classroom Page 17 Energy for everyone Page 19 Colorful side of innovation Pages 20 Investing in a Virtual Reality future Page 21 Find out what awards HP’s leaders recently won Page 22 Abraham Lincoln once said, “you cannot escape the responsibility of tomorrow by evading it today.” As innovators and forward thinkers, I believe the onus is us to understand what lies ahead, how societies will change, economies will ebb and flow and the world around us will transform. That’s why each year HP deep dives into the major socio, economic and global trends happening in an effort to understand where the world is heading. In this issue, we get a glimpse at the future through our annual HP Megatrends report. This year’s report explores future themes including the evolution cities will endure in the coming years, the differing realities of middle class families across the globe and the rise of the autonomous workers thanks to artificial intelligence, machine learning and robotics. We marry these learnings with our advancements in technologies to help to inform our strategic decisions around future products and services; and the experiences we deliver through them. Virtual Reality (VR) and Augmented Reality (AR) certainly offer up new ways to experience games, consumer content and now commercial applications. Pan HP teams have been working furiously to bring new VR solutions to our customers and I’m excited we get to share those efforts and where the team sees VR heading. Our technology advancements in VR and AR are just the tipping point of what’s brewing in the HP Engine Room. The Engine Room creates a multi-disciplinary environment so solutions can share the same capabilities and attributes — allowing us to move faster and smarter. Making way for amazing innovations like Sprout by HP, which is being used by Yale University to reinvent the classroom and unleash student imaginations. I feel confident that with an eye to the future, HP’s amazing spirit of innovation and close collaboration with our customers and partners, we are charting the right course forward. Let’s journey to the future together! .

Shane Wall Chief Technology Officer and Global Head of HP Labs

2 Innovation Journal · Issue 6 · Spring 2017 InnovationISSUE 6 · SPRING 2017 INVENTING Journal THE BLENDED WRLD F TMRRW

EDITORIAL STAFF

Mei Jiang Chandrakant Patel Editor-In-Chief Managing Editor

Doug Warner Executive Editor CONTRIBUTORS

Andrew Bolwell Vincent Brissot

Judy Glazer Nate Hurst

he HP Innovation Journal is a celebration of HP’s culture of invention and innovation — blending Gus Schmedlen Randall Rode the heart and energy of a startup with the brains and muscle of a Fortune 50 company. Each Yale Tissue will shine a spotlight on the intersection of our people and their ideas; on the notable new technologies and experiences that we’re developing; and on the key industry trends that we will drive through innovation. In this issue, we time travel as we explore how global socio-economic, demograph-

ic and technological trends will transform cultures, societies, workforces and the environment in the Madhu Athreya Paul Martin future. We explore the coming of age of Virtual Reality and the impact it is having on both consumer and commercial experiences. Plus, we go behind the scenes to learn about HP’s multi-disciplinary engine room and how it is propelling us forward. Finally, we travel to Yale University to get a glimpse at how students are creating their own Blended Reality solutions and reinventing the classroom. . Bob Campbell John Ludwig

We want to hear from you! Email [email protected] Get involved! to share your thoughts on the Innovation Journal. Mike Ho Robert Centa

Issue 6 · Spring 2017 · Innovation Journal 3 FEATURED ARTICLE Navigating the future: HP 2017 Megatrends report Megatrends — helping HP adapt, chart, and reinvent the future

by Andrew Bolwell, VP, Chief Disrupter, Global Head of HP Tech Ventures, HP; Doug Warner, VP and Global Head of Tech Vision & Strategy, HP

4 Innovation Journal · Issue 6 · Spring 2017 t HP, our work on Megatrends is focused on directionally predicting where the Middle class consumer spending Aworld is headed, and about boldly en- (in trillions of dollars) suring a successful and relevant place in it for 32.9 HP and our customers. Middle class consumption in In Issue 2 of the Innovation Journal, we Asia-Pacific is expected to expand discussed how four Megatrends — Rapid rapidly, with India’smiddle class 571 growth Urbanization, Changing Demographics, reaching 256M by 2025 Hyper Globalization, and Accelerated Innovation — will have a sustained and transformative impact on businesses, soci- 11.1 eties, economies, cultures, and our personal 8.1 2.2 1.5 5.5 5.6 4.9 lives in the future. 0.4 0.6 0.9 3.3 Each year we revisit these four Megatrends Sub-Saharan Middle East/ Central/South North Europe Asia-Pacific to identify which Megatrend themes are ac- Africa North Africa America America celerating, which are diminishing or changing, Source: OECD 2009 2030 (projected) and what new themes are on the horizon. Here is a brief overview of our findings the US, it is estimated that women controlled At the same time, by 2030 we’ll have twice this year: an estimated $14 trillion of wealth in 2015, as many people over age 65 — nearly one and today influence 85% of all consumer billion. This is leading to a shrinking and ag- Rapid Urbanization purchases. ing workforce, putting a strain on economies, While urbanization is also driving a growing government spending, and healthcare. We will By 2030 there will be an estimated 8.5 billion middle class in emerging economies, in de- need to harness the exponential technology people walking the earth. They will be drawn veloped nations a rift is developing between growth of faster computing, artificial intel- to cities in massive numbers for the promise of haves and have-nots, with many consumers ligence (AI), big data, mobility, microfluidics, a better life. According to McKinsey, by 2025, driven more by value than quality. and the Internet of Things to help us meet urbanization will welcome an additional 1.8 As millions of people move to cities every these growing health challenges. billion consumers to the world economy, 95% week, this will also put a huge strain on space, of them in emerging markets. city resources, energy requirements, and in- As economic conditions improve and so- frastructure costs, forcing homes, offices, and cial attitudes change, more women will have cities to become smarter and more efficient. a major impact on the world economy, from From smart-city to micro-living initiatives, growing participation in the global labor force there will be an increasing focus, around the to economic wealth and spending drivers. In globe, on optimizing space, products, and services for urban living.

Changing Demographics

We have a new generation about to enter the workforce, Generation Z (Gen Z), born In 2030, between 1995 and 2010. Gen Z is about a 13 of the population quarter of the U.S. population and predict- will be over the ed to make up 36% of the global workforce age of 65 by 2020. This generation was raised on the Internet, expects to communicate and digest In the next decade information instantaneously, and has a shorter nearly 1 Billion women attention span for inbound information. As the Hyper Globalization will enter the formal online generation, Gen Z is acutely aware of economy and become the issues and global challenges happening How and where we design, sell, and manufac- economic contributors in the world around them. ture products will become both hyper-global and hyper-local thanks to a globally connected

Issue 6 · Spring 2017 · Innovation Journal 5 and advertising, and even making investment Payment habits of Millennials decisions in the boardroom. This “smart movement” will impact every aspect of our lives, with intelligent agents 52% 41% 29% and bots always at the ready, orchestrating Use smartphone Use their phone Expect to use our everyday activities. The possibilities are as mobile payment to make a payment PayPal at least endless for a Man + Machine-enabled world. device at least monthly weekly by 2020 So how will these trends shape HP’s future strategy and 22% 26% 13% innovations? Use wearables Expect to use digital Use digital HP uses Megatrends to inform strategic, ac- as a payment currencies daily currencies today tionable choice points for our products and device daily/weekly or weekly by 2020 daily or weekly services. Megatrends give HP a directional look at how markets, industries, and behav- iors are changing, and what type of solutions world with a diverse set of local requirements. mature and become commoditized, they might be needed to overcome the challenges It’s now easier than ever for start-ups to scale transform into building blocks for new break- and demands of those shifts. globally, and for emerging market companies throughs. Emerging technology trends like Looking at short and long-term time to become real challengers to established mul- Hypermobility, 3D Transformation, Internet intervals, HP identifies key technology ad- tinationals. This challenge will disrupt markets of ALL Things, and Smart Machines will har- vancements and new solutions that have the and business models. Companies around the ness advancements in computing power, con- potential for the greatest impact. Starting with globe must constantly reinvent themselves nectivity, and immersive computing to deliver a pivotal choice point of deciding whether a to stay competitive, and they must do so at richer experiences. new technology should be merely observed, a faster and faster rate. The rise of AI will lead to massive auto- is an incremental innovation — new feature or Companies that succeed will also have to mation of tasks, manufacturing, and our function, value-add to an existing product, or be ready to handle new forms of payment, workforce. The trajectory of manual job au- possible accessory — or a disruptive innova- as for how consumers buy and pay for prod- tomation continues with the adoption of in- tion, such as a new product or services. ucts and services is being increasingly digi- dustrial and services robots across industries. Each idea then goes through a rigorous tized. People across the globe will soon be However, it’s not just manual tasks that are business lens to understand strategic in- transferring data instead of cash. Online and being automated. AI and robotics are being tent — opportunity, purpose, value — busi- mobile payments will lead to near-cashless put to work performing high-level cognitive ness rationale and actionable outcomes. societies in Norway, Denmark, and Sweden jobs from healthcare diagnosis to publishing Megatrends help HP shape today’s discussions within 5 years. This trend is supported by and hypotheses, to deliver tomorrow products, Millennials — those born between 1982 and services, and experiences. . 2004 — around the world. However, with the speed of global technology adoption also comes with an increased risk of cyber-attacks. Information is power,

and cyber-attacks are hard to attribute as Andrew Bolwell is VP and Global Head of HP Tech Ventures, HP’s corporate witnessed by the recent Democratic National venture arm focused on being the eyes Convention email hack during the US election. and ears for HP in the start-up and venture community. There will be an increased emphasis on tech- @andrewbolwell nology companies to innovate and achieve much higher degrees of trust and resilience. By 2025, Doug Warner is VP and Global Head of Accelerated Innovation 1 in 3 jobs will be done Tech Vision & Strategy at HP. He began his career at HP as the Director of Strategic by software, robots and/or Development, Digital Imaging. The pace and breadth of innovation continue smart machines @dougwarner to accelerate. As new technology components

6 Innovation Journal · Issue 6 · Spring 2017 FEATURED ARTICLE Virtual Reality comes of age New products and investments unlock VR’s potential by Madhu Athreya, Distinguished Technologist at HP Labs, HP; Paul Martin, Distinguished Technologist at Workstation Group, HP; Bob Campbell, Distinguished Technologist in R&D of Commercial Group, HP; John Ludwig, Product Manager of Consumer Products, HP; Mike Ho, Engineering Program Manager at Taiwan Design Center, HP; Robert Centa, Personal Systems Senior Strategy Manager, HP

Issue 6 · Spring 2017 · Innovation Journal 7 eadlines in 2016 proclaimed, “The Year of Gear VR headset. Smaller players have also flood- Consumer VR has driven the first wave of VR!”, heralding unmistakable momentum ed into the industry in the past year. commercial VR. Customers in HP’s commercial Hreflected by exciting new product arrivals Mark Zuckerberg’s declared intent to invest segments including product design, AEC, digi- (notably headsets), tal media and enter- a vibrant ecosystem, tainment, training and and steadily increasing Milestones on the road to Virtual Reality simulation, health- The View-Master system was introduced in VC investment. This 1939, four years after Kodachrome color film care and education, looks to increase even came to market. Early units were made of are testing VR in their Bakelite. further in 2017; here Stereoscopic photography Sutherland’s numerous workflows. are some promising mid-1800s graduate students went In the automotive on to sow the seeds of indications. modern computer industry, VR enables graphics and VR. The Sword of Damocles, created immersive design re- in 1968 by computer scientist Follow the Ivan Sutherland, is considered to views for dispersed have been the first head-mounted teams. Solutions are money virtual reality and augmented reality Brewster-type system. The equipment was so also proliferating in stereoscope, 1870 heavy it was suspended by an Facebook’s acquisition arm overhead—hence the training: a recent proj- of Oculus in 2014 was product name. It showed images in ect by Brazil’s power stereoscopic display tracked to head arguably the tipping movement. distribution company point for mainstream intends to reduce costs virtual reality. It woke the industry and the public another $3 billion in the next decade reflects and improve safety. Major theme park provid- to the technology’s potential and validated the industry optimism about the outlook for VR, ers and movie studios are creating VR content market. Since then, venture capital investments in despite lukewarm sales of VR products. to deliver new experiences to their customers. VR and AR reached $2.3B in 2016 alone. Goldman Where’s the smart money and momentum Sachs estimates the market for VR and AR to in the consumer and commercial VR markets? Technology maturity: Ready reach $80 billion by 2025. Gamers are VR’s early adopters. But de- for Prime Time Microsoft and Google are making strategic veloping AAA (highest quality) gaming titles is platform investments. Microsoft is releasing expensive. With emerging content, as well as Technology maturity may be the simple reason Windows Holographic this spring and is partner- movies, sporting events and concerts get closer we are seeing VR finally take-off. In VR, the user ing with all major PC OEMs on low-cost, high-res- to true 360° VR and Cinematic VR experiences, experience needs to be excellent, short of which, olution Head Mounted will result in motion Displays (HMDs) with Manufacturing Maintenance Research sickness and dizzi- inside-out tracking. ness for the user. The Design Training Marketing Google has intro- minimum acceptable duced the Daydream level has at last been platform, based on reached, though there Android. is much room for im- The HTC, Oculus provement. Consider and Sony invest- the elements required ments in VR head- to deliver a quality VR sets has yielded three experience, and the great products which technologies which launched in 2016. support them. A number of VR Resolution: ready PCs were also Watching a monitor launched, including from a few feet away HP’s OMEN products. These PCs, with top-shelf they are expected to attract a larger audience the field of view is quite small, roughly 30-40 GPUs, are capable of driving rich VR experiences for mainstream consumer adoption. The cost degrees. In an HMD it’s roughly 100 degrees. As with the new headsets. Microsoft, Google, Intel, of production in this category is comparatively the display resolution is stretched across this and Qualcomm all have detailed their plans for low, and content distribution is on a larger scale, much wider field of view, individual pixels can VR, and Samsung released a second-generation following a pay-per-view model. become visible resulting in “screen door” artifacts and indistinct imagery. In 2017, the industry will

8 Innovation Journal · Issue 6 · Spring 2017 see HMDs with resolutions of 1440x1440 per significantly without compromising any user ex- Six months ago we launched our OMEN X eye, continuing to increase in upcoming years. perience. Foveated rendering will drive VR to new VR PC Pack, which is a full power, cord-free 16K resolution is needed to get the equivalent user experience levels or drive VR more main- computer that a user can wear comfortably of watching a 4k monitor from 3 feet and ex- stream by lowering cost of GPU requirements. while playing in the VR world. We launched perts believe as much this as a developer as 32K is needed to HP products already on the market program, a somewhat reach the acuity of hu- unique move for HP, man vision. and sent seed units Latency & Frame to many customers Rate: In VR terminol- and developers in ogy Motion-to-Photon both the Consumer Latency is described as and Commercial mar- the delay between the kets. Giving developers time a person moves access to tomorrow’s their head to the time hardware is allowing OMEN X VR PC Pack OMEN X VR Desktop HP Z840 Workstation the new image is ren- them to start devel- dered in the HMD. In oping content today. the real world we are accustomed to an instan- HP products in the VR Ecosystem We are partnering with Microsoft to develop a taneous update, so our brain expects minimum VR headset that features higher resolution than lag. According to industry experts such as Michael HP’s path to enabling customers for today’s VR the best headsets on the market today and inside Abrash, a maximum latency of 20 milliseconds began a bit over a year ago at CES 2016, when out tracking for easy setup. is necessary to prevent motion sickness in most we announced our partnership with HTC to deliver One aspect of HP’s true vision of tomorrow’s people, with less than 10 milliseconds highly Vive-Ready PCs. With this partnership, we worked VR — imagine the combination of our VR back- desirable. 90MHz is the generally accepted min- with HTC on solving two of the main pain points pack and VR headset — easy setup, high resolu- imum frame rate. for early VR adoption: price and setup complexity. tion, no cable ergonomics, unbounded tracking, GPU Performance: High frame, high reso- We identified the correct drivers, system and content that takes advantage of learnings lution experiences put heavy demands on the tweaks, and settings necessary for easy out from our developer seed program. system. GPU requirements will increase steeply of the box setup of the Vive headset. Ane then This is just is a taste of our VR work over the as resolution increases to 4K and beyond, frame worked with HTC to offer a Vive+ PC bundle for past 18 months. At HP we are excited to play a rates increase to 120Hz, rendered image com- holiday 2016. leading role in driving this fledgling industry to plexity and fill rates increase and new display Our success with HTC led to a partnership the mainstream and honored to help write the technologies such as light fields emerge. deal with Oculus to provide Rift customers the next chapter in Virtual Reality. . Tracking: For a truly immersive VR expe- same benefits of a tested and certified PC at a rience, the headset must precisely track the great price. In our final VR introduction of 2016 Madhu Athreya is a Distinguished Technologist in HP Labs, where he leads development of movement of a user’s head in all six degrees of we launched one of the first VR enabled laptops Computer Vision, Deep Learning, Smart- freedom, and the image must update quickly. at a very low price, opening VR to our many Surfaces and Audio technologies. Hand controllers and other peripherals must be customers who prefer gaming notebooks to Paul Martin is a Distinguished Technologist in the Workstation Global Business Unit, tracked with equivalent precision. gaming desktops. where he leads the AR and VR efforts.

Wireless: Today the premium PC VR experi- In the commercial space we have a full com- Bob Campbell is a Distinguished Technologist ence is far superior to mobile in all respects except plement of Workstations that are VR Ready, the in R&D in the Business Personal Systems Global Business Unit, where he leads a VR one: it’s tethered, via one or more cables. The Z240, Z440, Z640 and Z840 systems which fea- development in the Innovation and backpack VR is an excellent solution for some ture NVIDIA Quadro P4000, P5000 and P6000 Experiences team. use cases, but others dictate a fully untethered graphics. We also are offering the Zbook 17 John Ludwig is a product manager in the Personal Systems Global Business Unit, experience. We’ll soon see fully untethered wire- G4 Mobile Workstation with NVIDIA P4000 and where he leads the VR and gaming efforts. less VR and the enabling technology is WiGig. P5000 graphics. In the commercial desktop Mike Ho is an Engineering Program Manager Foveated Rendering: Foveated rendering re- space we offer the EliteDesktop 800 G3 Tower at Taiwan Design Center, HP. Mike leads all lies on a simple concept of determining precisely with NVIDIA GTX 1080 graphics. We are seeing the qualification work as program manager on VR. what a user’s eyes are looking at and rendering strong interest in all our commercial market seg- Robert Centa is Personal Systems Senior only those pixels, rendering the remaining pixels ments including Digital Media and Entertainment, Strategy Manager at HP. Responsible for in far less detail. As a result, the GPU and display AEC, Product Design, Training and Simulation, developing strategy, market insights, competitive responses, and performance. bandwidth performance requirements drop Healthcare and Education.

Issue 6 · Spring 2017 · Innovation Journal 9 FEATURED ARTICLE

Inside HP’s Engine Room Multi-disciplinary systemic innovations

HP Chief Engineer, Chandrakant Patel in conversation with Innovation Journal Editor-in-Chief, Mei Jiang

10 Innovation Journal · Issue 6 · Spring 2017 HP Chief Engineer, Chandrakant Patel in conversation with Innovation Journal Editor-in-Chief, Mei Jiang

he Innovation Journal’s Editor-in- Chief Mei Jiang recently had the op- Tportunity to sit down with HP’s Chief Engineer and Senior Fellow, Chandrakant Patel, to discuss what it’s like to innovate at HP, and how HP is taking on Megatrends with breakthroughs in technology, and his inspiration for engineering amazing.

MEI: Chandrakant, thank you for taking time out of your busy schedule to lend your expert perspective to how HP innovates to address the Megatrends impacting our future. Have you always been driven to look for ways to solve the challenges of societies and the world around us?

Technologies to make life better at home CHANDRAKANT: Absolutely, I am always observing and learning how technology the challenges of communication across over the course of a year. We employed help can deliver value by providing useful ser- the globe. While the network connection in India, but our conduit for communications vices. A decade ago, my late father bought was poor, the voice telephony rarely failed and taking care of his chores such as bills an HP All-in-One (AIO) computer in India. him and he was also able to enjoy patchy was all centered around the HP computer He plugged a USB product called “Magic video conversations. and his masterful solution. Jack” into the HP AIO, and was instantly in The value driven purchase — the savings touch with his global community of friends in telephony as an example — paid back his MEI: How do you see Megatrends impact- and family through Internet telephony. He computer in its lifetime. While my family and ing your future and the ingenuity that will loved the HP user experience, and that he I lived in the United States, we could provide be required to overcome the challenges could blend these products to overcome for him by taking turns to visit him in India they present?

CHANDRAKANT: I picture myself a decade HP Technical Capabilities from now. Much like my father, l will buy an HP computing device because it uses User experience sophisticated cameras and sensors to dis- cern my emotion and measure my key vital signs — oxygen saturation rate, respiratory Machine learning, algorithms, controls rate, etc. My children, millennials, are there for me but are challenged by the mass ur- Machine-generated data management banization, traffic, and resource constraints - and cannot be at my home all the time. The demographic changes — an aging population in the United States and health- Core engineering to build flexible, care supply side constraints — have made configurable devices with rich data streams the HP solution at home an invaluable ramp for telemedicine driven healthcare. Furthermore, the same HP computing device also manages my utilities — power,

Issue 6 · Spring 2017 · Innovation Journal 11 CHANDRAKANT: HP is akin to a powerful and elegant ship. On the bridge, the course of the company has been set by Megatrends and the solutions that will make lives better for everyone, everywhere. Down below, the multi-disciplinary engine room is ready, and organized, to amaze and propel us forward.

MEI: How will multi-disciplinary systemic innovation be leveraged across markets, solutions, and experiences?

CHANDRAKANT: While my future state example was around home experiences, the HP Engine Room allows for all solutions to share the same capabilities and attributes. HP 3D printers, for example, built with several engineering disciplines, will be flexible and configurable. Machine learning will be utilized to engineer materials at voxel scale by flexing various actuators in the printer. HP’s Multi-Disciplinary Engine Room and the Exciting Course Ahead Data gathered from thousands of printers and water — and delivers savings in a re- translating those trends into technolo- will deliver an “art to part” user experience source-constrained world. gies and solutions that provide value to for manufacturing based on learning from I thank the foresight of HP leaders for customers. thousands of finished parts. And security studying the social, economic, and eco- will underpin everything. logical Megatrends a decade earlier and MEI: What specific insights will HP have to For the engine room to be successful, we enable this future you envision? need to tap into the brilliant minds across HP Home Experience HP — physicists, chemists, mechanical CHANDRAKANT: HP will recognize the home engineers, computer scientists. With that delivered by: experience as a multi-disciplinary, systemic in mind, we are creating virtual communi- innovation that requires a set of technical ties and affinity groups in key engineering Haptic, brain-computer capabilities. fundamentals and technologies. These interface, immersive user experience In my home experience example, HP cross-company teams will enable HP to will imagine the technical capabilities as a harness tomorrow’s technologies, and Machine learning algo- stack, starting with core engineering to build address any challenges and opportunities rithms that learn by flexible, configurable HP computing devices Megatrends offer. . observing the user with rich sensing. Intelligence and rich user through sophisticated experience such as brain-computer inter- cameras and sensors. Algorithms, by nature, face, are built-in software using machine learning algorithms. As the algorithms im- are continually updated Chandrakant D. Patel is a distinguished prove, weekly in many cases, over-the-air Senior Fellow and Chief Engineer at HP. In 2014, he was inducted into the Silicon Built on flexible, configu- updates even improve the logic in the com- Valley Engineering Hall of Fame. rable computing system puter! The computer hardware improves, @joulespatel architecture with logic and the entire three-year hardware update that can be updated in the field with new cycle becomes a thing of the past! All of these technical capabilities will be algorithms Mei Jiang is Head of Pan HP Innovation built as part of the HP Engine Room. Strategy. Her focus is on HP’s future growth, capitalizing on disruptive tech- Secure from nologies and business model innovation. end-to-end MEI: Can you describe the concept of the @MeiJiangHPMaker HP Engine Room?

12 Innovation Journal · Issue 6 · Spring 2017 PARTNER CORNER How to influence purchases and win friends along the way Millennials’ social media activities exceed Baby Boomers’ by 150 to 250%. What are you doing about it? by Vincent Brissot, Global Head of Channel Marketing, HP

In a single sitting, your customer or prospect can call upon industry analysts, experts, product and service information, the opinions of peers and colleagues, customer videos, and more. B2B buyers report that 67% of purchase decisions have already been made before ever talking to a sales rep, according to “The Digital Evolution in B2B Marketing,” a study by the Corporate Executive Board. In addition, “62% of millennials say they are more likely to become a loyal customer if a brand engages with them on social network.” Meeting this customer where they live means meeting them online, much of the time, and trading the one-way noise of a sales pitch for a conversational exchange. Social marketing works when you are providing useful and relevant in- The HP Social Media Center, part of HP’s reinvented dig- Active presence on social channels is no longer formation tailored to their needs or interest. ital tools, is a reservoir of curated content that partners merely a “nice to have.” Nine out of 10 buyers say Customers are clearly influenced by companies can publish to their own channels. It spans four key areas of focus: security, mobility, education, and healthcare. online content has a moderate to major effect on Partners can draw from this content to share relevant purchasing decisions, according to a recent CMO news and information through their LinkedIn, Twitter Council report. or Facebook, helping them connect and engage with This is hardly surprising: The new connected their customers. 67% customers are more informed and more available of B2B purchase decisions for online engagement than ever before. They take place before talking hen you’re already looking at too few can easily access all the information they need hours in the day to run your business, it to move themselves at their own pace through to a sales rep. Wcan be daunting to try to maintain a cor- the awareness and consideration cycles, and on porate Twitter feed, Facebook page and LinkedIn to purchase. Today, about 80 million Millennials presence. The commitment to refreshing content in the United States alone, spend roughly $600 62% can slide right off the company radar without billion. By 2020, their projected spending will of Millennials become fanfare. The HP Social Media Center in HP Sales grow to $1.4 trillion. They compare prices. They loyal customer if brand Central has emerged as a power tool for helping read reviews. They can decide for themselves engages them on a partners generate vibrant, updated content that what the most credible information sources are. social network drives online sales and customer engagement.

Issue 6 · Spring 2017 · Innovation Journal 13 who provide smart, useful information that is training, and support they need to succeed in channels. The sales reps are knowledgeable on relevant to them on a regular, continuous basis. the AEC and Geospatial industries since 1986. the products and the industry; their social me- We’ve been pleased to hear from numerous With a small marketing team of three to dia activity makes this visible and apparent to channel partners who have been using the con- support their business, CSDS needed a fea- prospective customers. tent in HP Social Media Center to establish, or re- sible and sustainable solution that would al- Before Cannon IV started using the HP Social invigorate, their presence in social channels. We low them to deliver value to customers and Media Center, they were averaging fewer than hear stories about the return our partners have prospects and generate demand for color 400 impressions per month. After using the tool seen in increased engagement with customers printing within the industry. for several months, they are seeing an average as a result of leaning into Social Media Center. The Utilizing Marketing Development Funds (MDF) of 7,000 impressions per month, roughly 17x new and more meaningful conversations with from HP, CSDS took advantage of a six-week lock- growth over the numbers they were seeing be- customers are inspiring interest in, and attention step course to dramatically overhaul their existing fore. They also now average over 150 profile visits to, the essential role of social media channels in profiles and their approach to social marketing. per month and are acquiring new followers daily. sales engagement. Below you’ll find examples With the structured program, Lori and her team of how two partners used Social Media Center completed weekly routines that helped develop to jumpstart their online engagement. their voice, cadence, and strategy behind their posts to social media. CSDS is now sourcing content to address Social Studies customer challenges, innovation opportunities, market trends, and other insights that will engage California new prospects and current customers alike. Lori Surveying & notes that while they are still in early stages and Drafting Supply anticipate that the results will increase over time, avg. profile they are already noticing an increase in their num- visits per month HP Social Media Center ber of followers across all platforms. So far there 150 supports social selling strategies has been a 12% increase in LinkedIn followers impressions and 8% increase in Twitter followers. Each time 17x per month “We hadn’t seen a return on social media, but they post they gain new followers, and their en- that’s all changed since we engaged in HP’s gagement is growing every week. social selling offer and started using the HP The marketing team has noted that, to their Social Media Center. We now have a whole new surprise, their sales representatives have also perspective on social marketing.” Social Studies gotten involved. When sales team members — Lori Gandelman, Marketing Manager, California Surveying & Drafting Supply see posts to social media, they start to engage Cannon IV with the content themselves. In doing so, they California Surveying and Drafting Supply has expand the reach of each post, giving Cannon IV been providing customers with the tools, HP Social Media access to networks they were not able to access Center grows before under a corporate account. The sales team audience and online engagement amplifies the social media strategy implemented on a corporate level while also building visibility “The Social Media Center is wonderful as a tool for themselves. . for Cannon IV. What would usually be a time consuming, labor intensive chore, is now an We invite all of our channel partners to use the HP Social effortless way to share meaningful, relevant Media Center, reachable at https://www.hpsalescentral.com content to our social networks.” — Shaughn Harrigan, Marketing Communications Specialist, Cannon IV

At Cannon IV, a leading independent Managed 12%+ Print Service (MPS) provider and reseller of Vincent Brissot as Global Head of Channel Marketing, drives planning, development and imaging and printing solutions, improving the execution of HP’s marketing initiatives — chan- company’s social media presence was a top nel marketing programs, Market Development Funds (MDF), campaigns and metrics. priority for the year. They wanted to get their 8%+ @VincentBrissot customers to engage more, through their social

14 Innovation Journal · Issue 6 · Spring 2017 SUSTAINABILITY Here’s a bright idea: use less energy! HP innovates to make our customers, products, supply chain, and ourselves more efficient

By Judy Glazer, Global Head of Sustainability and Product Compliance, HP; Nate Hurst, Chief Sustainability and Social Impact Officer, HP

n January 2017 the National Aeronautics and Raising the bar on energy eﬀiciency Space Administration (NASA) announced that in- Since 2010, HP has reduced energy consumption of our LaserJet portfolio by 56% on average* Idependent analyses conducted by NASA and the National Oceanic and Atmospheric Administration (NOAA) show that 2016 was the warmest year

on record globally and represented the third re- 2008 HP LaserJet 2016 HP LaserJet cord year in a row. 1984 HP LaserJet II 1993 HP LaserJet 4p P1006 Pro M201dw The release noted that the rise in tempera- Annual energy Annual energy Annual energy Annual energy cost: $56 cost: $13 cost: $3 cost: <$1 ture is being driven primarily by increased carbon Used 585 kWh/ Used 100 kWh/ Used 27 kWh/ Used 10 kWh/ dioxide and other human-made greenhouse gas year year year year (GHG) emissions. According to the Environmental Printed 8 ppm Printed 12 ppm Printed 17 ppm Printed 26 ppm Protection Agency (EPA), the largest sources for GHG emissions in the U.S. are electricity produc- Instant-on Auto-on/Auto-oﬀ technology Energy eﬀicient toner tion and energy use within industries. Auto duplexing Commercial and residential buildings account for a large share of electricity consumption for products can help reduce their environmental on the design, quality, performance, or reliability heating and to power lighting, appliances, and impact and lower our customers’ operating costs. our customers demand. other technology equipment. Which is why so Product energy efficiency is a critically im- The HP Elite Slice is a great example of those many companies, governments, and other in- portant parameter that drives HP’s research and efforts. Introduced in 2016 for customers look- stitutions are looking for more efficient ways to development activities and supports our Design ing for a compact yet powerful desktop solution, operate in order to lower their energy use, costs, for the Environment (DfE) program. Founded in this product is smaller in size compared to older and GHG emissions. 1992, our DfE program guides every aspect of ultra-slim desktop towers — and consumes 50 product design and development, including ef- percent less energy than a comparable small Sustainability = business success forts to reduce power consumption. form factor desktop*. The efforts have certainly paid off. In fact, since Similarly, the new HP Z2 Mini G3 Workstation is At HP, we believe that efforts to reduce energy use 2010, on average we have reduced the energy a thinner and lighter system than traditional small and lower GHG emissions across our technology consumption of our personal system portfolio by form factor workstations and desktops — and it portfolio, operations, and supply chain are critical 25 percent*, our HP LaserJet portfolio by 56 per- too is more energy efficient. Designed for com- to our long-term business sustainability and our cent*, and our HP inkjet portfolio by 20 percent*. puter aided design professionals, this system is customers’ success. over 50 percent smaller and up to 71 percent We know that electricity consumption rep- Delivering an innovative product more energy efficient than the HP Z240 SFF resents approximately 70 percent of the GHG portfolio Workstation and up to 50 percent more ener- emissions associated with the use of our prod- gy efficient than the HP EliteDesk 800 G2 SFF*. ucts. So improving the energy efficiency of those And we continue to improve the energy efficiency of our product portfolio, without making tradeoffs

Issue 6 · Spring 2017 · Innovation Journal 15 Our design teams bring the same innovative environmentally-preferable products, including result of this work will be an estimated savings spirit to improving the efficiency of our printing Blue Angel, China State Environmental Protection of 1.2 million kWh of energy per year. products. Administration, EPEAT®, and Japan PC Green We also work to shift to less GHG-intensive HP PageWide Technology represents one of Label. energy sources. This is reflected in a pledge we those innovations — delivering groundbreaking Today, our personal systems portfolio in- made in 2016 to achieve 100 percent renewable improvements in the materials and energy ef- cludes more products independently certified to electricity usage in our global operations. And ficiency of business, large-for- it is supported by a new com- mat, and web press printers. At mitment we made in February the core of this technology is a 2017 to reduce the GHG emis- page-width print head, which sions from our global opera- remains stationary while print- tions by 25 percent by 2025, ing and prints entire pages in compared to 2015 levels. a single pass. According to a Within our supply chain, we third-party analysis, business partner with BSR, WWF China, printers using this technology and World Resources Institute, use up to 71 percent less energy to bring the Energy Efficiency than comparable laser printers*. Program to suppliers in China We also extend energy ef- and Southeast Asia. The pro- ficiency with our service-based gram promotes energy effi- solutions, such as Managed HP is innovating to make its personal systems smaller and more energy efficient, introducing ciency initiatives and enables Print Services, which is designed products like the HP Elite Slice, which enables users to streamline their desktops and use less energy. suppliers to share best practices to help customers optimize, for achieving energy efficiency manage, and improve their printer fleets and ENERGY STAR and EPEAT than any other major improvements. The program has already helped digital workflows. This solution also reduces print- manufacturer. more than 200 supplier sites cumulatively save ing-related energy usage by up to 40 percent*, In addition, we were one of the IT companies more than 500 million kWh of electricity and an while decreasing imaging and printing costs by to take an active role in working with nonprofit estimated $65 million. up to 30 percent*. environmental and consumer groups, utilities, and At HP, we believe that our actions can pos- the California Energy Commission to help shape itively impact how we, our customers, and our Setting industry standards the newly adopted energy efficiency standards partners do business. Through the efforts of our for computers and monitors sold in the state of employees and partners, we are reinventing the The success of almost any business strategy California. According to the Commission, these way that our products work and our operations relies on the input of key stakeholders. And mandatory state standards, the first of their kind and supply chain are run to be more energy our energy efficiency work is no exception. in the U.S., could save California consumers an efficient — and ultimately — create a more sus- That’s why we engage with industry bodies, estimated $373 million annually. tainable world. . governmental organizations, customers, suppliers, and public policy makers to help develop, Driving energy efficiency across *Additional substantiation details available at www.hp.com/ contribute to, and advocate for standards that the Enterprise go/journal_footnotes promote sustainability and energy efficiencies. For example, our product stewardship and While our products account for the majority R&D personnel have partnered with the EPA on of our carbon footprint, we also take action

its ENERGY STAR® certification program from its to improve energy efficiencies across our op- Judy Glazer is Global Head of Sustainability inception to develop program requirements for erations and supply chain. and Product Compliance at HP, responsible for HP’s sustainability policy and programs, new products and to ensure that the program For example, we incorporate resource conser- social innovation projects, and product and supply chain sustainability management requirements reflect the evolution of technology. vation into our day-to-day operations and new and compliance. We also are a member of the working construction guidelines to help drive progress. group developing eco-label criteria to reduce One innovation was the implementation of a personal systems-related GHG emissions as smart building project in Houston, Texas, in which Nate Hurst is the Chief Sustainability and Social Impact Officer at HP. He has part of the Institute of Electrical and Electronics we integrated fault detection and diagnostics 20 years of professional experience in environmental sustainability and social Engineers 1680.1 standard for computers and software with the existing building automation innovation working in the private, public, displays. And we support many third-party system to identify equipment operating inef- and non-profit sectors. @nathanehurst eco-label certification standards that recognize ficiently and alert the maintenance team. The

16 Innovation Journal · Issue 6 · Spring 2017 INNOVATION SPOTLIGHT Reinventing the classroom HP and Yale team up to create a Blended Reality future

ake a moment to wrap your mind around these Yale students’ astonishing projects Tin blended reality using a range of HP technologies, including Sprout by HP. See resin sculptures of very large (think meteors and planets) and very small (think microscopic particles) collisions, which produce new elements and forces at vastly dif- ferent scales. Generating 3D printed artifacts from digitally simulated material collisions, the articles can then be scanned and new simula- tions created, transforming physical objects to digital and back again. The MindDesign tool, a CAD digital plug- in, and physical interactive interface, allows Utilizing HP Sprout for learning users to fabricate design ideas directly from their imagination. Users will be able to gen- Blended reality for next-gen of Architecture faculty, highlights opportunities erate 3D models of their emotional reactions classrooms for HP’s thought leadership in higher educa- using sensor headsets and custom software. tion, linking our technology for blended real- Experience the visual, acoustic, and tactile Professors and students from a variety of ity with next-generation teaching, research, qualities of a multi-unit all-gender prototype campus teams, including the Yale College, and learning. bathroom. Peabody Museum of Natural History, School of Create sculptures of rare and extinct birds Art, School of Architecture, School of Drama, “The partnership with HP empowers a creative for a bird museum from taxidermied birds us- Department of Comparative Literature and and energized cross-disciplinary group of Yale ing 3D scanning. Digital Media Center for the Arts, are using faculty and students who are exploring their worlds in new and exciting ways.” These four projects, plus several others, Sprout Pros, 3D printing, augmented reality, are the result of a groundbreaking collabo- and virtual reality to test use cases for blend- — Randall Rode, Information Technology Services, Yale University ration between HP and Yale over the past six ed reality in classrooms, exhibit halls, and months, part of an effort to explore the fron- research labs. HP’s most recent collaboration with Yale tiers of innovation in blended reality. The applied research partnership with Yale began in November of 2016 and will contin- University, headed by John C. Eberhart, School ue through October 2017, after which HP and Yale will publish a monograph titled “Making the Future: 3D in Academe” to be co-authored by HP’s Gus Schmedlen, VP of Worldwide Education at HP and John Eberhart, principle investigator of Yale University. “The HP Yale Blended 3D sculpture of rare bird 3D print from 3D scan (Yale University) Reality research program

Issue 6 · Spring 2017 · Innovation Journal 17 Kim, Vice President Advanced Platforms Group at HP, leads efforts for Immersive Computing and HP’s Home of the Future, contributed five Sprout Pros for Yale students to conduct the experimental projects now being carried out by students and professors of art, architecture, neurology, and more.

HP and Yale will be publishing the final results of the projects in October 2017 at the EDUCAUSE Higher Education conference in Philadelphia. That report will be printed on an HP Indigo digital press, of course. HP is involved with many other education initiatives and partnerships as well, such as Reinvent the Classroom, a joint program with Microsoft that includes Digital Promise Global HP Doug Warner presenting to Yale Information Technology Services team and its network of Learning Studios for student-centered, experiential learning. Learning explores the frontiers of VR, AR and 3D in Doug Warner, VP and Global Head of Tech Studios in 60 schools around the world sup- higher education at a world top 10 university,” Vision and Strategy at HP, was also at Yale port advanced blended learning, internation- shared Schmedlen. “We are very encouraged recently, giving two talks to packed audienc- al collaboration, and the maker movement in by the early progress on the instructional and es for Yale Information Technology Services education. research innovations and look forward to pub- (ITS) on the topic future trends and the spirit The importance of education can hardly lishing the results this fall.” of disruptive innovation. Doug was honored to be overstated — education is the single most This partnership underscores HP’s continu- be the guest lecturer at the Branford College important determining factor in human, social, ing efforts to maximize learning outcomes, Tea, a very special tradition at Yale, and spent and economic development, including gender with a focus on planning, leadership, and total the entire day on campus engaging with Yale equality, life expectancy, maternal deaths, and access to content for always-on, always-con- faculty, staff, and students; talking and plan- combating disease. nected teaching, research, and learning. ning with Yale’s Education Industry Solutions HP’s commitment to education goes be- team on the theme of Classroom of the Future. yond market share. Educations is linked to vi- Strengthening HP’s education tal human rights worldwide. Working closely brand Sprout Pros at Yale with leading education institutions around the globe, HP is bringing learning into the digital The project aims to explore how Yale faculty, HP’s signature Classroom of the Future and age, empowering the students of today and researchers, and student use blended reality Campus of the Future are two efforts to ex- tomorrow, and reinventing education as we to push the frontiers of STEM and the human- plore possible uses of blended reality tech- know it. . ities. It’s one of the ways HP invests in bleeding nology across AR, VR, and 3D printing. Louis To learn more about this story, go to http://blendedre- edge technology for classrooms, building a ality.yale.edu/  brand — especially for workstations, PC pro- curement partnerships, and immersive com- Gus Schmedlen, Vice President of puting — on campuses while we also seek deep Worldwide Education at HP, directs HP’s education strategy, solution development, customer insights at a world top 10 university. marketing and channels. Aiming for deep customer insights through @Gus_Education projects at Yale is natural, given long-standing and mutually beneficial relationships between HP and the United States’ third-oldest Randall Rode, Director of Campus IT university. HP CMO Antonio Lucio has served Partner Relationship and Development, Information Technology Services, Yale on the advisory board for Yale’s Center for University. Customer Insights and is slated to speak at @rodeworks Yale in mid-April.

18 Innovation Journal · Issue 6 · Spring 2017 TECHNOLOGIES FOR EVERYONE Energy for everyone

By Chandrakant D. Patel, HP Chief Engineer and Senior Fellow, HP; Anna Tang, Executive Assistant and Coordinator, HP Affinity Groups and Virtual Communities, HP

This is the first article in a new series entitled by India’s Prime Minister Narendra Modi, is fo- “Technologies for Everyone.” The series will share cused on connecting the 1.2 billion people in a subset of technical and engineering fundamental courseware available on “Brain Candy” — HP’s internal the country. Scaling the US data center model branded and curated learning platform. suggests that India would need to set aside 100 gigawatts of supply side to power the data cen- he 21st century innovations — driv- ters necessary to connect the country’s entire en by social, economic and ecological population, but the supply side power genera- TMegatrends — unite physical and digital tion in India is about 300 gigawatts. Clearly, data systems to drive efficiency and conserve re- centers cannot take up one third of the supply sources. As discussed in the ‘Inside the Engine side. Therefore, the current US deployment Room’ article, these innovations are systemic model will not work for India. This is an oppor- and are built with multiple engineering disci- tunity to create a new deployment model with plines and technologies. HP examples include HP’s portfolio of end-point devices. 2D presses such as Indigo and HP Page Wide several modules. Our first course, “Energy for This is a great example of the kind of Web Press, 3D print engines, management of Everyone,” taught by Chandrakant Patel, HP’s knowledge being shared and problem solving large number of client devices, and workplace Chief Engineer and Senior Fellow, is on the fun- discussions being had in the “Technology for and healthcare of tomorrow initiatives. The tech- damental understanding of energy from a 1st Everyone” courses. nology stack needed for these innovations starts and 2nd law of thermodynamics perspective. An HP Labs director once opined, “If only HP with the use of multiple engineering disciplines This course is designed to explain the impor- knows what HP knows.” Indeed, there is great to build flexible and configurable devices. We tance of energy and sustainability in the HP wealth of knowledge in HP’s multidisciplinary then build on top of it with smart layers such portfolio. engine room. And the HP technical contributors as machine learning and autonomous control. The “Technologies for Everyone” series are the faculty. This article serves as a call to join The entire solution is supported by end-to-end provide a holistic perspective of the subject. the learn, teach, and guide movement by creat- security. “Energy for Everyone” takes a big picture view ing content on Brain Candy in the “Technology Success in this multidisciplinary stack by considering both the supply and demand for Everyone” series. . requires depth in at least one discipline, and side. The supply side is the pool of available breadth in a range of disciplines and technol- energy. The demand side consists of the avail- To learn more about this course or share ideas for future ogies. And given the scale of the opportuni- able energy used by the physical ecosystem courses please contact Anna Tag at [email protected].  ty space, all of HP, not just engineers, must and the IT ecosystem. This view provides us come together to contribute to these exciting great insight. As an example, large scale IT data Chandrakant D. Patel is a distinguished systemic innovations. centers draw roughly about 1-20 megawatts of Senior Fellow and Chief Engineer at HP. In 2014, he was inducted into the Silicon The “Technologies for Everyone” series, power. A megawatt can power approximately Valley Engineering Hall of Fame. created on Brain Candy, is motivated by the one thousand US homes. Assume that US has @joulespatel need to make fundamental technical disciplines 5000 data centers at an average power of 5 readily available to everyone at HP. Employees megawatts. The total power needed by these interested in expanding their breadth and depth 5,000-data center is 25 gigawatts. 25 gigawatts Anna Tang is an executive assistant to of knowledge can easily tap into this resource are roughly equal to the power generated by 25 the Chief Engineer Office. She helps drive technical community programs. She re- and find themselves immersed in a wealth of nuclear power plants! ceived her Bachelors of Art in Psychology disciplines. Featured in this series is a compila- Now consider the growth opportunities in from University of California, Los Angeles. tion of introductory courses broken down into India where the “Digital India” initiative, launched

Issue 6 · Spring 2017 · Innovation Journal 19 MAKER SPOTLIGHT Colorful side of innovation

What projects have you architecture, and food. I attend various de- worked on recently? sign show such as the annual Milan Furniture Fair, Germany’s International Trade Fair for I am responsible for creating and developing Textiles and Nonwovens, ICFF ¬– a high-end HP’s CMF strategy for the entire HP portfo- luxury furniture fair in New York City – and The lio, including creating the color palette. The Color Workshop in UK, to name a few. Finding challenge is to use color palettes to segment inspiration from other industries helps me to each product line from entry to high-end, expand my imagination and creativity. while making sure that the products have Once I uncover the latest trends in colors, consistent look and feel for the HP family. materials, and lifestyle, I translate them into HP’s design language, and incorporate them A good example is the colorful and playful into HP’s products. That is what excites me HP Pavilion Laptop. I took inspiration from the most in my role. the sports industry and in particular, tennis shoes. I created a pattern with intricate de- Where do you find inspiration tails that created a 3-dimensional effect on for your designs? the Pavilion keyboard deck. HP Spectre is another exciting project I I gather inspiration from daily life. Food inspires worked on. I found my color and materials me. The taste, texture, color, smell, sounds inspiration everywhere from the jewelry in- and experience of food are my inspiration for dustry to automobile and home décor. Being design. Like a recipe, a flavorful design is the able to bring craftsmanship and authenticity right mixture of ingredients, like materials ex- to the product is my goal. During my research, perience, color stories, cultural research, and HP’s Color Materials Finishes (CMF) Designer, I discovered copper was a trending color. The trends insights. Inviting close friends over to my Tiffany Chu, shares how she finds visual trends challenge was to find the perfect color hue place and sharing the food I make with them and inspiration everywhere from her travels to her kitchen. Learn how this Maker is crafting in- for the copper hinges, keeping in mind the is rewarding. Good food and great company novative designs for HP. contrast with the dark silver body. The color creates the best moments in life. combination makes the Spectre stand out I love to travel too. Whenever I visit a new What is your favorite part from the competition and pushes the pre- place, I gather inspiration from the city’s peo- about working at HP? mium laptop to the next level. ple, its stores and the overall atmosphere. The entire holistic experience of traveling I’ve been at HP for almost 5 years, and every What do you enjoy about the inspires me to bring a fresh look and feel to day is like a new day because there are dif- design process? my designs. ferent challenges, yet also opportunities to create something new. I work on a wide range Design for me is part of life - it expands my What’s the best advice you’ve of projects — everything from consumer lap- senses because I need to be very sensitive received? tops to speakers, headphones, and tablets. to early trends and use the world around I’m constantly learning. me as inspiration. Also, it’s a process that My parents told me, “find something you love I also feel empowered to bring new ideas allows me to think outside of the box while to do and be happy doing it” and “keep learn- to the table. My managers always encour- ensuring creativity is executed into mass ing and stay hungry for more knowledge.” age me to share my thoughts on concept production. I constantly find and research And that is exactly what I’ve done at HP. . and design possibilities, reminding me that the coolest trends from other industry such anything is possible. as high fashion, jewelry design, furniture,

20 Innovation Journal · Issue 6 · Spring 2017 MARKET WATCH Investing in a Virtual Reality future HP partners with the Venture Reality Fund

f the 80’s gave rise to the computing plat- ecosystem of partners to make AR/VR a main- fast-growing AR/VR ecosystem. Working form, the 90’s the communication platform, stream reality. with the Venture Reality Fund, HP gets unique Iand the early 00’s the information plat- To succeed in this fast-paced market, part- insights to AR/VR market dynamics and ear- form, then we are certainly at the dawn of an nership and investment are a must. That’s why ly access to best-in class AR/VR solutions immersive and ubiquitously-connected expe- AR and VR startups experienced a surge in that define new innovations and augment rience platform that will enhance our Blended investments this past year — $1.8B invested existing efforts in this space. With a focus Reality world. In the same way PCs, mobile in 2016 — the largest year in funding to date. on commercial applications that align to HP phones and the Internet helped to usher in In this spirit, HP Tech Ventures has part- target markets — Office, Retail, Healthcare, those other eras, a new wave of augment- nered with the Venture Reality Fund, already Manufacturing and Education — participat- ed reality and virtual reality ing in this fund allows HP to (AR/VR) solutions are doing AR/VR quarterly investment activity scale and offer new solutions the same for our immersive (in thousands of dollars; = number of deals) quickly to its customer base. experience future. In turn, Venture Reality Fund 51 With Goldman Sachs es- $1099* 46 portfolio companies benefit 43 timating the market for AR/ 40 48 from HP’s increasing exper- VR products and services are 37 tise in the AR/VR landscape, expected to grow to more 34 $345 global footprint, and go-to- than $80 billion by 2025, the $274 market strategies. opportunity for established $209 With a combination of 22 $185 $182 players and new startups is $150 $150 home-grown AR/VR solu- immense. As we discussed tions and smart investment in this issues Virtual Reality opportunities, HP is posi- comes of age article, HP tioning itself for long-term sees a huge opportunity for 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 4Q16 success in this rapidly grow- both consumer and com- Source: CB Insights; *Includes $793M MagicLeap Series C ing market. By fusing our mercial VR solutions. From physical and digital worlds, best-in-class gaming platforms, to mobile established itself as a leading venture fund AR and VR help to deliver on HP’s Blended VR solutions, head-mounted displays, appli- focused on investing in early-stage start- Reality vision — enabling expression at the cations, services, and a new breed of content ups that are developing the infrastructure, speed of thought to enhance user experiences distribution platforms, HP envisions a broad tools, platforms, content, and apps for the and enrich lives. .

Issue 6 · Spring 2017 · Innovation Journal 21 NEWS Find out what awards HP’s leaders recently won HP The Daily Inc. News

An attorney who matters: A PR chief to watch: A “guy who gets it”: Kim Rivera Karen Kahn Antonio Lucio

HP Chief Legal Officer The Holmes Report Gender equality is still and General Counsel chooses 15 people a work in progress, but Kim Rivera has been from the marketing change is happening. recognized by the communications and Guys Who Get It Ethisphere Institute as public relations worlds Awards recognize the a 2016 Attorney Who who are poised to men who stand up and Kim Rivera Matters. The Ethisphere Karen Kahn make waves in 2017. Antonio Lucio step out for gender HP Chief Legal Officer HP Chief Communication HP Chief Marketing Institute defines and Officer This year the Holmes Officer partnership in their or- advances the standards of ethical business Report named Karen ganization. These cou- practices that fuel corporate character, market- Kahn, our global head of Communications and rageous men in leadership care about hiring place trust, and business success using da- PR, to its list. the best people for the job, treating them fairly, ta-driven insights. The publication praised her communi- and paying them equally. Gender balance helps The Attorneys Who Matter raise the bar cations strategy in 2016, noting that Karen companies earn higher profits, drive innovation, for ethical behavior in their industries, with quickly changed HP’s primary PR firm, and her increase customer satisfaction, and boost em- commendable achievements in public bold moves could contribute to the company ployee engagement. service, legal community engagement, and restoring long-term growth. This year, Chief Marketing Officer Antonio academic involvement. Lucio was among six men honored with a Guys Who Get It Award by the Institute for Women’s Leadership. CRN recognizes HP’s channel leaders

Three HP employees earned spots in CRN’s 2017 Congratulations to: Channel Chiefs list—congrats to Stephanie Dismore, Stephanie Dismore, Americas Thomas Jensen and Vincent Brissot Commercial Channel Sales; HP had three repeat honorees among CRN’s Thomas Jensen, Global 2017 Channel Chiefs list. CRN’s editorial staff Channel Sales; Vincent Brissot, honored these HP leaders for their profes- Global Channel Marketing and sional achievements, standing in the industry, Operations.

dedication to the channel partner communi- The publication also put HP channel leaders (Left to right: Stephanie Dismore, Americas Commercial ty, and strategies for driving future growth Stephanie and Vincent on Channel Sales, HP; Thomas Jensen, Global Channel Sales, HP; Vincent Brissot, Global Channel Marketing and Operations, HP) and innovation. The CRN Channel Chiefs list the list of 50 Most Influential is published once year and used as a guide Channel. . to who’s who in the channel.

22 Innovation Journal · Issue 6 · Spring 2017 HP Sprout Creator Demos Second- The Best of CES 2017: HP EliteBook Gen HP Sprout Pro x360 & HP Sprout Pro

HP upgraded its Last year, HP finally all-in-one introduced its Multi computer and Jet Fusion (MJF) 3D desktop 3-D printing technology scanning line, to the market. With Sprout, with its it, HP promised the new second- ability to produce generation Sprout Pro. end parts with quality and efficiency unmatched by other additive manufacturing (AM) processes on the market. Source: CRN Learn more at http://bit.ly/ij-6_ps-news-01  Source: PC Magazine Learn more at http://bit.ly/ij-6_ps-news-02 

See lucky TODAY fans get HP Sprocket Creepy Christian Slater Hacks Your printers on the plaza Printer in HP’s ‘Wolf’ Campaign TODAY continues At a time when “Freebie February” hacking dominates with a whole week much of the news, of exciting HP is turning to Mr. giveaways. Robot himself to Sheinelle Jones highlight its new and guest co-host security platform Kimberly Schlapman distribute 75 HP Sprocket pocket-size designed to protect business printers. printers to lucky fans on the plaza. Find out how you can win, too! Source: Advertising Age Learn more at http://bit.ly/ij-6_prntr-news-02  Source: NBC’s Today Show Learn more at http://bit.ly/ij-6_prntr-news-01 

3D Printing Taps 4th Industrial JABIL Flexes 3D Printing for Revolution; HP Discusses Big Manufacturing with HP’s Multi Ambitions Jet Fusion Computer giant HP Last year, HP finally joined the effort in introduced its Multi May, introducing its Jet Fusion (MJF) 3D first 3D printers, printing technology the HP Jet Fusion to the market. With 3200 and Jet it, HP promised the Fusion 4200 Nike’s Superfly Flyknit track shoes, developed for ability to produce Jabil’s custom-designed industrial print rack for 3D Olympic sprinter Allyson Felix, have unique spike soles printing tooling and fixtures. (Image courtesy of Jabil.) printers. made possible by 3D print manufacturing. (Nike) end parts with Source: Investor’s Business Daily quality and efficiency unmatched by other additive Learn more at http://bit.ly/ij-6_3D-news-01  manufacturing (AM) processes on the market. Source: Engineering.com Learn more at http://bit.ly/ij-6_3d-news-02 

Issue 6 · Spring 2017 · Innovation Journal 23 COMMUNITY VOICE Meet amazing HP talent How does sustainability inspire your work?

Jay Celorie Mary Curtiss Human Rights Office Lead, Sustainability, HP Global Head of Energy and Sustainability, Corporate Real Estate and Workplace Services, HP

Sustainability is about operating our company in a manner that con- Growing up in a farming family in Iowa, my grandmother was a tributes to the greater good of people and planet, while making a huge mentor for me. She ran her farm in a sustainable way — using profit. I’m inspired by the opportunity to focus on and advance our resources wisely and focusing on healthy ways to solve problems. mission to respect human rights around the world — in our operations HP has given me a fantastic opportunity to combine my passion for and by influencing suppliers through our business relationships. This sustainability with my career. In fact, sustainability is my job. In my work is consistent with HP’s core values: to make a difference in the role, I’m working to set strategies and tactical plans that will help us world and the communities where we operate. . achieve our corporate goals, while creating a healthy and sustainable workplace for all of our employees everywhere. .

Kirstie McIntyre Ashish Sahay Director, Sustainability and Compliance Operations, Head of Corporate Social Responsibility (CSR), Supply Chain Operations, HP HP India

The circular economy is this century’s Galileo moment. The tradi- Our corporate vision of “making life better for everyone, everywhere,” tional linear economic model of taking raw materials from the earth, is clearly reflected in our various sustainability programs in India, making and consuming “stuff,” and then throwing it away is clearly which are designed to engage and empower the communities in no longer sustainable. With a growing global population, we need which HP operates through community contributions, philanthrop- to think creatively about developing customer value, while reducing ic partnerships, and programs that tackle major social challenges. the amount of stuff we consume. By working collaboratively with We strive to balance our business imperatives with our commitment suppliers, channel partners, and customers, we are inspiring others towards society by adopting a planned and phased approach to to become sustainability heroes — developing service models and sustainable development goals that brings our CSR vision to life. . closed material loops, reducing waste, and creating added value. .

24 Innovation Journal · Issue 6 · Spring 2017 EMPLOYEE PROFILE In the next issue: The future of printing concern from our products in the early 1990s, In the next issue, it is time to long before regulators called for it. explore the next dimension of In my job, I feel like I’m carrying on the tra- printing as manufacturing moves dition that Bill Hewlett and David Packard es- from 2D to 3D and soon shape- tablished of “doing the right thing” by HP, our shifting 4D printing. The Journal customers, and society. I believe I’m having a will go in-depth to see how HP positive impact. And I work with great people and its ecosystem of printing who feel the same way. partners and customers are Why is sustainability important revolutionizing manufacturing. to you? Then go behind the scenes Jennifer Reece at the Shell Eco-Marathon to Materials Program Manager, Sustainability I first became interested in environmental issues witness global student teams and Product Compliance, HP in college when I began to notice the wasteful- design, build, test, and drive ness of our society and the carelessness with ultra-energy-efficient vehicles. . Jennifer Reece joined HP 19 years ago as a manu- which we treated the environment. So for a facturing development engineer in the Enterprise senior project, I wrote a paper, called “Local Storage Division, then worked in the Inkjet Printer Division as a reliability engineer and quality program Solutions to Global Environmental Problems,” manager. Today she leads several of HP’s worldwide that outlined how people can make a difference materials environmental policy and compliance pro- at a local level, like petitioning their town govern- grams — helping to continue the company’s long-term ments to increase their recycling infrastructures. commitment to sustainable product design. I even got my parents to switch from paper to cloth napkins by explaining how they could re- What are your focus areas? duce their impact and save money. Now that I have children, I think about what There are three main areas I’m responsible type of world we are leaving the next generation. for. The first is setting the sustainable materi- Having a job that allows me to make a differ- als strategy for HP, which includes eliminating ence is why I’m so passionate about my work. substances of concern and partnering with ex- ternal stakeholders to set materials standards What accomplishment are you and find alternatives to those substances of most proud of? concern. I also manage the disclosure process for substances that are in our products to meet I’m most proud of the work I did partnering governmental regulations and market access with one of my teammates, Elena Bliemel, to requirements. And I focus on ensuring that our develop HP’s zero deforestation goal that was paper and paper-based product packaging are announced in June 2016. We’ve committed to responsibly sourced, as we drive towards our ensure that all HP brand paper and paper-based goal of zero deforestation by 2020. product packaging will be derived from certified and recycled sources by 2020. This commitment Why do you like working at HP? illustrates HP’s ongoing efforts to source and use materials responsibly across all our products, I love that from the beginning HP focused not papers, and packaging. . just on business, but also on the betterment of society by developing programs, technologies, and best-in-class practices that address soci- etal and environmental issues. For example, we began proactively removing substances of

Issue 6 · Spring 2017 · Innovation Journal 25 ©2017 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

March 2017 This publication was printed using an HP Indigo 10000 Digital Press.