InnovationISSUE 5 · WINTER 2016 INVENTING Journal THE BLENDED WORLD OF TOMORROW Designing for Innovation

In this issue: HP’s winning strategy Page 4 Driving a new growth mindset across HP Page 6 Security for a Blended Reality Page 9 Leading digital business transformation with HP Alliances Page 12 Connecting creativity and innovation: meet HP Design Chiefs Pages 15 and 30 Innovation spotlights: HP Elite x3 and HP Labs “Project Jetty” Page 19 Special Reports: HP Labs 50th Anniversary and Forbes Under 30 Summit Page 22 HP Sprout for better Education and Healthcare Page 26 I have a deep belief that innovation is culture. For any enterprise to thrive, they must drive innovation into all aspects of their culture. This certainly includes technology and products, but extends beyond to areas such as Human Resources, Marketing, and day-to-day business operations. Innovation is not something that can be driven sole- ly from the top or from a single organization. It must become ingrained in the very fabric of the culture. Each member of the organization should be encouraged and empowered to look for creative solutions to customer, product, or business challenges and opportunities. I’m excited that this issue speaks to not only the “what” of innovation but the “how.” How designing for innovations is approached in the business strategy we implore, the culture we foster, the partnerships we establish, and the world class products we create. Each issue preserves a snapshot of a company that lives and breathes the credo, “Keep Reinventing.” Each issue brings in new authors, with new ex- amples of retooling and reimagining processes all over the company. In this issue, we look at how an innovation mindset is shaping Human Relations. At the unique challenges of security for Blended Reality. We check in with our Partners, who help us infuse our established technologies with new relevance, help us develop highly competitive solutions, and become central players in the ecosystems that surround the Internet of Things, Wearables, Data Analytics, and other emerging categories. And there’s a fascinating look at the evolving role and nature of design at HP. All of that’s the tip of the iceberg, really. Interesting that as we celebrated the HP Labs’ 50th year of innovation this past Fall, there’s never been a time so full of opportunity, so ready for change, so dialed in to the future, so curious about expanding the possible. All I can say is, watch this space, watch this company. There’s no stopping us now. .

Shane Wall Chief Technology Officer and Global Head of HP Labs

2 Innovation Journal · Issue 5 · Winter 2016 InnovationISSUE 5 · WINTER 2016 INVENTING Journal THE BLENDED WRLD F TMRRW

EDITORIAL STAFF

Mei Jiang Chandrakant Patel Doug Warner Editor-In-Chief Managing Editor Executive Editor

HP CONTRIBUTORS

Tracy Keogh Simon Shiu Boris Balacheff Jochen Erlach

Stacy Wolff Lance Hill Kevin Massaro Ken Musgrave

he HP Innovation Journal is a celebration of HP’s culture of invention and innovation—blending the heart and energy of a startup with the Tbrains and muscle of a Fortune 50 company. Each issue will shine a Sue Richards Mark Vaughn Eric Chen Todd Horvitz spotlight on the intersection of our people and their ideas; on the notable new technologies and experiences that we’re developing; and on the key industry trends that we will drive through innovation. In this issue, we venture to the intersection of innovation and creativity. We explore how design thinking— applying a creative solution to a challenge or need to produce a better future outcome—is being applied to our products, our culture and our partnerships. Alexander Thayer Ji Won Jun Srdjan Vejvoda Giulia Pastorella Plus, a look at how we can secure our Blended Reality world, how Sprout by HP is inspiring education and healthcare Makers, and a special report on HP’s PARTNERS role at the recent Forbes Under 30 Summit. .

Share your thoughts on the Innovation Get Journal — we want to hear from you! Email Lisa Baker Cheryl Walter Greg Roberts Janett Haass Accenture Forbes Media involved! [email protected]

Issue 5 · Winter 2016 · Innovation Journal 3 FEATURED ARTICLE

Core, growth, future: HP’s three pillars of success In-no-vate (verb): to make changes in something established, especially by introducing new methods, ideas, or products.

4 Innovation Journal · Issue 5 · Winter 2016 he new HP is a textbook example of in- Capturing growth its 50th anniversary in 2016. Because the novation. Established 77 years ago and world around us is changing at an exponential Treinvented one year ago with the sepa- Profits from the Core enable HP to pursue prof- rate, HP takes a long-term perspective on the ration of Hewlett-Packard into two companies, itable growth in naturally adjacent markets. To Megatrends that are shaping the world and the new HP Inc. began a journey to reinvent that end, HP began to reinvent the A3 copier then creates products and technologies based everything. market—an industry that is ripe for disrup- on those insights. The reinvention journey started with a vision tion by introducing the A3 portfolio, including The world is on the cusp of the Fourth to create amazing technologies that make life 16 new next-generation HP PageWide and Industrial Revolution, one that will change the better for everyone, everywhere. To do this HP LaserJet printers. Then to accelerate innova- world even more than the ones that came be- needed to embrace new ideas, methods and tion, HP reached a $1.05 billion agreement to fore: steam powered machines, electricity and products and market changes in order to turn acquire Samsung’s printer business. Expected mass production, and networked digital com- change into opportunities. to close mid-2017, this acquisiton will not only puters. This revolution will be characterized by First a powerful new the blending of the digital board of directors was Our strategy and physical worlds into assembled, the most di- what HP calls “Blended verse board in the indus- Core Growth Future Reality.” try. Together, with the $385B TAM $150B TAM $10B–30B TAM The new HP Jet Fusion company’s experienced 3D Solution, a highly in- • Revitalize consumer • Disrupt copier market • Lead 3D printing management team they novative commercial 3D • Drive commercial • Accelerated graphics crafted a new, highly fo- Printing printing system, is poised cused business strategy to disrupt the $12 trillion based on three pillars: • Lead commercial • Expand commercial • Create new immersive manufacturing industry. mobility categories Core, Growth, and Future. Personal • Grow premium HP is also investing Systems And the foundation of in immersive computing, Services and solutions those three pillars is con- including virtual and aug- HP internal analysis as of June 2016 and August 2016 IDC forecast. stant innovation. Source: mented reality. The new Sprout Pro has the poten- Protecting the core impact innovation but significantly strengthen tial to bring immersive computing to schools HP’s intellectual property portfolio. and offices worldwide. HP has been a global leader in Personal HP also is aggressively pursuing growth Systems and Printing for decades, and is ag- opportunities in Graphics printing as the indus- Built on a foundation gressively protecting and defending our Core try accelerates from analog to digital printing. of strength business. Constant innovation keeps products Already holding a No. 1 position with power- and solutions fresh, highly relevant and drives ful and versatile new commercial printers and Across all three pillars is the foundation of customer demand. presses, and just delivered the 13th consecutive services and solutions, an incredibly important In office printing, HP rolled out an entirely quarter of revenue growth. and growing area given the changing world. new line of ink, laser and Page Wide devic- In Personal Systems, HP is delivering in- The company’s strategy and innovations es—delivering the world’s most secure print novative new commercial mobility solutions are driven by four key factors: market and cus- experience, as well as a comprehensive range like the Elite x3, a versatile all-in-one device tomer trends, competitive dynamics, investor of Managed Print Services. In consumer print- that won 24 industry awards at Mobile World perspective, and practical capabilities. ing, the pocket-sized Sprocket is a huge hit with Congress, and created a new standard for com- Innovation decisions are measured carefully smartphone-toting millennials. mercial mobility. against our capabilities to ensure that HP can In Personal Systems, HP took profitable deliver both innovation and execution. The share with innovative new commercial products Creating the future scale and power of HP’s supply chain and go- including Elitebook Folio G1 and new ZBook to-market operations are immense; its sales workstations. On the consumer end, HP de- HP has a rich heritage of innovation and cat- channel orientation and partner relationships livered beautifully designed, high performance egory creation. To build on this, the company are strong; and the HP brand is one of the most solutions for premium consumer categories like continues to redefine industries by investing in respected in the world. All these things provide gaming and entertainment. This included the the third strategic pillar: The Future. a strong foundation for advancing the compa- introduction of Spectre 13, the world’s thin- HP Labs, one of the eminent private re- ny’s strategy to keep reinventing. . nest laptop and the Omen X gaming system. search laboratories in the world, celebrated

Issue 5 · Winter 2016 · Innovation Journal 5 FEATURED ARTICLE

Changing how we think, to change how we do business How we’re driving a growth mindset across HP

by Tracy Keogh, Chief Human Resources Officer, HP

6 Innovation Journal · Issue 5 · Winter 2016 I feel I’m in an innovative Becoming a “learn it all” In 2016, we launched Brain Candy, adding company…thank you for this a powerful new and innovative tool to our change. So imagine what’s possible when an entire learning portfolio. company adopts a growth mindset—if our Brain Candy is an online learning platform hat’s what I heard from one of our leaders and employees focus on improv- that hosts videos, articles, courses, and other managers, talking about HP’s changes ing their abilities instead of just relying on content. It’s searchable, easy-to-use, and full Tto our performance management ap- their current strengths. If they believe it’s of information that can build an employee’s proach. Another said, What a breath of fresh safe to learn from failures and criticism, skills or knowledge any time—even if they air. And yet another called it a positive and they’ll be more willing to take on challenges. only have a few minutes. brilliant approach. Fundamentally, our employees will be more Like the minds that use it, Brain Candy Comments like these started piling into innovative, creative, and resilient. That’s our grows and gets better because employees my mailbox once we announced that we were goal. can easily add content to it for any area of doing away with yearly rankings and ratings To transform the company, we must in- interest. They can also share and recom- in favor of more meaningful performance grain the growth mindset into the very fab- mend items, network with colleagues who management conversations. What have shared interests, and track was the big idea driving this change? their learning. The Situation The growth mindset. We heard from you and other HP employees that 87 There’s even a learning path on of employees say that you need an easy way to access great content, sharing knowledge stay ahead in your field, and tap into the minds with teams is vital for 81 Brain Candy for building a growth 1 learning at work. of employees depend of the best HP experts around the world. on time-consuming The big idea web searches for mindset. In fact, remember that Carol job-related learning.1 80 of workforce learning happens via on-the-job Dweck TED Talk I mentioned? It’s the interactions with peers, When HP Inc. and Hewlett Packard Fuel your mind teammates, and managers.2 most liked video on the platform. Access a wide range of content custom-tailored to fit your needs on topics like innovation, design Enterprise separated a year ago, thinking, and technical mastery. Just a few months in, we have ap- we made a commitment to Keep proximately 40 percent of employees Reinventing—and we didn’t just using the tool. It’s a good start. Share mean our products. your Connect ideas with In partnership with our leadership Share your own experts 2. Have meaningful valuable ideas and contribute to our Brain Candy makes collective intelligence. it easy to find and team, HR is applying that spirit of in- connect with an conversations ever-growing group of experts around novation to our culture and extending the world. it to every employee. We’re putting in We’re also reinventing how we evalu- place new people processes designed The Solution ate and reward performance. Rather to create an environment that fosters Introducing Brain Candy, than classifying employees as effec- HP’s new learning both company and individual growth. platform where you can tive or not, successful or not, we’ve tap into our collective Our foundational belief is that brain fueled by 50,000 eliminated ratings in favor of more of the best minds at HP. skills and intelligence can be devel- frequent, meaningful conversations oped; that with learning, effort, ex- hp.com/go/braincandy focused on learning and growth in

Centre for earning Performance Technologies, earning in the Workplace Survey, /0 ploration, and practice, people can ersin by eloitte, Meet the Modern earner, /0 service of individual and company always keep growing. This not only goals. helps drive innovation, it drives employee ric of how we work, learn, and develop. And We had more than a few challenges in engagement and satisfaction. it will take more than just distributing TED taking that big idea from theory to practice. There’s a term for this theory: growth Talks and business psychology books—we When we separated from Hewlett Packard mindset. Perhaps you’ve read Carol Dweck’s need the right mix of mechanisms in place Enterprise, our newly formed (and much book on the topic, titled Mindset: The New to support this change. smaller) Human Resources team was tasked Psychology of Success, or seen her popular Here are some of the ways we’re helping with building a new company while continu- TED Talk, The power of believing you can employees and managers make the shift: ing to support its day-to-day HR needs. Most improve. processes, like performance and rewards, The simplest way to think about it is that 1. Foster continuous learning were cloned from the former company, but it’s about learning it all rather than know- our team was motivated to develop programs ing it all. Since we believe that every employee can that supported the culture we wanted for grow their capabilities, be more creative, and the new HP. more collaborative, it’s easy to make a case With only a few months to plan and roll for investing in learning. out changes to performance and rewards,

Issue 5 · Winter 2016 · Innovation Journal 7 When they’re not, we want to be a com- the team had to truly adopt a growth mindset culture of innovation at HP. While the change pany that shakes it off and asks, What itself. We decided to focus on progress, not sounds good, we should expect some bumps did we learn? perfection, and to build in a lot of feedback along the way. This is a big change for em- • Connect, coach, empower: It’s not just loops along the way so we could learn and ployees and managers and we will have about having a growth mindset for your- adjust along the way. to work through the process over the next self, it’s about believing in the potential As we prepared for our first annual re- couple of years to ensure we are still able to of your team and colleagues, and helping view cycle as the new company, we realized reward and develop our people in the most them learn and succeed, too. a bold move was required in order to drive effective way. the kind of culture we were building together. Commit to change So with CEO Dion Weisler’s full support, we 3. Guide how the work gets eliminated ratings and rankings, which were done Changing a culture requires much more than a symptom of a fixed mindset. Ratings had a launch-and-leave approach. We know we become demotivating, making employees The HP Way has long set the tone for the need to incorporate a growth mindset into feel not good enough. Fear of a low rating company’s culture. At its foundation, it calls all areas of our business. was preventing employees from taking on for respect, integrity, teamwork, and inno- It helps to have support from the top. new roles or taking risks—a real inhibitor vation, among other core values. Building Dion talked about the importance of a growth of growth. The system had be- mindset at a recent all-employ- come, as one manager described ee meeting. He’s one of many it, a destructive dinosaur. leaders who are making time Ratings try to make a science to discuss the growth mindset out of an art, and we want to and share his personal journey, bring back the art of good per- helping employees understand formance management. So we what’s expected and why we kept the year-end evaluation have embraced this approach. process, but adapted it by train- Employees also get regular ing and coaching employees and reinforcement in companywide managers to focus their assess- communications. The Daily Inc., ments on what’s working, how HP’s internal news portal, has they can improve, and what’s published multiple stories about next. The goal is to change the the topic. We also keep it inter- conversation from employees’ active. We recently designed a scores to their contribution. quiz (What’s your mindset?) that The annual review process models the on the HP Way, we have defined practices sparked lively conversations among employ- type of conversations we want employees and principles to guide employees as they go ees on the company’s social platform. and managers to have more frequently about their work. These will be shared early For me, that’s one of the most exciting throughout the year. There’s still work ahead in the new year, helping to set expectations parts of this transformation: Employees are to build the discipline of regular feedback and for how we work with each other when we’re helping to drive and shape it. The growth development conversations. As this becomes at our best. mindset premise resonates because we all a more consistent practice, it will help the Among these practices are a few that re- want to grow, improve, and succeed without growth mindset take hold. inforce a growth mindset: fear of failure or judgment. Though the change is still in process, early • Anticipate, learn, adapt: Don’t stagnate. So to the manager who said, Thank you for results look good. Comments on related ar- The technology industry doesn’t allow this change, I say, Thank YOU for this change. This ticles and in our training surveys have been for complacency. Proactively seek what’s isn’t something you do to employees. It’s some- overwhelmingly positive. As an employee next and understand what customers thing you do with them. . posted, I haven’t heard one employee com- need, build your skills, be flexible, and resilient. In other words: Have a growth plain that the ratings have been removed mindset. from the process. • Make bold moves: Take informed risks, Tracy Keogh has worldwide responsi- And in a global survey of managers, 80 bility for HP’s strategic human resources and dare to disrupt. It’s the big ideas that percent agreed that the changes to perfor- activities, employee communications help us make big leaps forward. When and social responsibility initiatives. She mance management will support personal those bold moves are successful, great! leads all aspects of HR. growth and development, helping to drive a

8 Innovation Journal · Issue 5 · Winter 2016 FEATURED ARTICLE

Security for a Blended Reality Security innovation for a safer cyber-physical future by Simon Shiu, Director, Security Lab, HP; Boris Balacheff, HP Fellow, Chief Technologist for Security Research and Innovation, HP

Issue 5 · Winter 2016 · Innovation Journal 9 physical world is growing rapidly, often ybersecurity has become critical to almost to any organization’s cybersecurity, whether without applying well-established IT secu- everything we do. As individuals, busi- rity best practices. This results in many new in the context of logistics, healthcare, trans- Cnesses, and societies, we depend even products reaching the market with gaping portation, manufacturing or other industries. more on technology. This has made our com- vulnerabilities. Unfortunately, a device with puting systems and devices targets of choice poor security design or poor management “Printers are sophisticated embedded edge for criminals, and created a cyber-battleground can open a whole network up to attack. As computing devices that receive and reproduce a result, malicious actors have a larger at- where defense requires higher levels of invest- sensitive information and must be trusted with tack surface than ever before. these functions. Many printers these days are ment and foresight to outfitted with smart successfully thwart capabilities that increasingly sophis- communicate with ticated attacks. cloud infrastructure. HP has long real- We must therefore ized that cybersecurity ensure that they are not abused by would become one of attackers to gain our industry’s leading access to customer challenges, and for networks and digital over 25 years HP Labs assets. This is why has worked to im- we are continually prove cybersecurity focused on improving the security of our capabilities in com- printers and print puting systems. infrastructures.” In that time, cyber — Glen Hopkins, threats have trans- Chief Technologist for formed into a major Print, HP priority for the technology industry. From This changing threat landscape means trusted systems design to the economics of that HP can never afford to stand still. We A research agenda to secure security, HP Labs has a long track record of must continue leading research and innova- tomorrow’s endpoint industry leadership with security innovation. tion in security for current and future prod- ecosystems Today at HP Inc., cybersecurity remains cen- ucts and solutions. tral to our delivering the most secure prod- HP’s Security Lab pursues original systems se- ucts, leading institutional security innovation, Endpoint devices—at the heart curity research to ensure that we deliver safe and inventing security solutions for key future of a growing cybersecurity and assured products, services and experienc- technology disruptions such as 3D printing, the challenge es, and lead the industry in raising the bar in digitization of manufacturing, and the emerging cybersecurity. Our solutions will help secure key cyber-physical world around us. HP’s product portfolio is very much focused future technologies such as the 3D ecosystems on ‘edge’ devices and corresponding device that promise to revolutionize manufacturing. The evolving threat landscape ecosystem solutions (such as workplace To that end, we focus on three core research PCs or print fleet management) that define themes: device security research; infrastructure The landscape of cybersecurity threats is a boundary between our physical and digital security research for endpoint ecosystems; and shifting rapidly, with accelerated innovation worlds. Existing technologies such as PCs and security management research, focused on increasing both the supply and demand for scanner-printer-copiers sit between people and attack detection and manageable remediation cyberattacks. cyberspace, but so do 3D printers, immersive across endpoint ecosystems. • As our societal and economic dependen- devices, and sensors and actuators that pro- cy on technology increases, so does the vide novel on-ramps and off-ramps between Security innovation is a team motivation for malicious groups to use those domains. sport cyberattacks for economic gain, activism, At HP, we have long considered endpoint espionage, and propaganda. These groups edge devices the frontline of the cybersecurity But cybersecurity can only be addressed are increasingly professional, more aggres- battle ground. As ever more devices collect data comprehensively by working in partnership sively funded, and better-equipped. from, and work to change or configure, the with others. Security architectures and inno- • The number and types of devices used physical world, the security of endpoints, and vation must come at an affordable cost and by people or deployed to instrument the their ecosystems will only become more critical match user needs. This makes our customers

10 Innovation Journal · Issue 5 · Winter 2016 important partners in defining our research well-fundedprofessional criminal organiza- to allow 3D printing technology to revolutionize approaches and priorities. tions we face will find a way through. Instead, manufacturing. These range from cybersecurity We are also engaging with leading academ- we need multiple security mechanisms built-in research for our 3D printers themselves, to ic thinkers in cybersecurity to help push the at the deepest level of our computing devices researching the design of secure workflow boundaries of our research ideas. For example, and infrastructures that offer resilience against capabilities that ensure key security proper- we recently sponsored a Chair in Cybersecurity cyberattacks, and make security manageable ties are retained in digital designs until they at the University of Birmingham, a UK Academic in a cost-effective manner. become physically printed objects. This will Centre of Excellence in Cyber Security Research. be key to ensuring that the physical and me- And we work with our industry colleagues, “After three years since its first introduction chanical properties of a 3D-printed part can be collaborating on industry standards to help when it was the first of its kind offering, HP Sure trusted within a securely digitized distributed raise the bar in cybersecurity across the world. Start is still an industry-leading device security manufacturing ecosystem. capability. Cybersecurity is a critical challenge that we must address from the ground-up, Designing for cyber-resilience starting with hardware and firmware, and from “Cybersecurity is important to the success of the the earliest design stage. We continue to work HP 3D Print business and the manufacturing The security profession is finally accepting this with HP Labs to push the boundaries of current transformation HP is driving. We are working closely with the Security Lab to deliver a secure axiom: given enough resources, an attacker security paradigms to help deliver innovation 3D ecosystem and to develop valuable security will eventually be successful. This means de- that will make customers safer, and take the cost out of having to retrofit unnecessary innovation for future digitized supply chains signing not only security protections, but also security solutions after the facts.” that will transform manufacturing.” mechanisms that detect when protections fail — , Ph.D., HP Fellow and 3D Print — Vali Ali, HP Fellow and Chief Technologist for Paul Benning and help recover devices or infrastructure to a Security and Privacy, Business Personal Systems, HP Chief Technologist good state, at both machine speed and at scale. This is a model already embraced across HP’s Pulling it all together business PC and Print products, using robust Anticipating threats hardware foundations to achieve resilience. It To summarize, HP’s Security Lab works closely is needed as cyberattacks increasingly try to In order to do this, we have created our own with HP businesses and HP’s other Research introduce malware into device firmware, to isolated Malware Lab1 which we use to inves- Labs to deliver cybersecurity innovations and eavesdrop, monitor, and even attempt to dis- tigate pieces of malicious software. This lets help secure future HP products, services, and able computing infrastructures. us experiment with malware in a contained solutions, with a focus on minimizing the cost Certainly, a single layer of defense won’t environment, better understand our adver- of operation for individuals and corporations cut it anymore. If we simply keep build- saries, and test our research approaches to alike, maximizing ease-of-use, and delivering ing ever-higher walls, the increasingly detecting, mitigating, and recovering from re- user experiences that amaze. Our work takes al-world attacks. We also want to know which us beyond HP to global standards bodies and anti-malware solutions might work against as into collaborations with industrial and aca- HP SureStart yet unidentified malware. Our security research demic partners, as well as leading custom- HP SureStart is a flagship team is now developing its own techniques for ers, with whom we join forces to advance the example of how of our re- simulating malware behaviors, allowing us to cybersecurity state-of-the-art and move our search team collaborates with product test our protection and detection solutions industry forward towards a safer Blended . groups to deliver innovative security against possible future malware behaviors Reality future. solutions in practice. Working closely even before our adversaries develop them. with our Personal Systems Business PC and Enterprise LaserJet groups, Security for blended reality Simon Shiu is Director of the Security Lab. With twenty years of security research and we co-designed a hardware and firm- industry experience, Simon manages 2 ware architecture that can detect and As we invent our exciting new Blended Reality security research for HP, from dealing with future, we also need to solve cybersecurity today’s growing cybersecurity challenge recover the deepest levels of firmware to delivering security innovation. attacks. With HP SureStart we intro- challenges of a new sort. We are researching, duce cyber-resilience at the endpoint for example, the security innovations needed device level, creating the industry’s first Boris Balacheff is an HP Fellow and Chief Technologist for Security Research self-healing BIOS that ensures that even 1 http://h20435.www2.hp.com/t5/HP-Labs-Blog/ and Innovation. Boris leads the HP Labs Innovative-malware-detection-in-a-changing- a compromised device can recover to a Security Lab research strategy and is re- threat-landscape/ba-p/297664#.WECmEOYrKyl sponsible for driving security technology good state. . 2 https://shanewallcto.com/2016/07/07/ innovation strategy with HP businesses. blended-reality-innovation-is-culture-at-fei-2016/

Issue 5 · Winter 2016 · Innovation Journal 11 PARTNER CORNER HP Alliances

by Jochen Erlach, Vice President & Head of Global SI Strategic Alliances, HP; Greg Roberts, Managing Director and Partner, Accenture

igital business transformation” is the phrase of the moment, as “Dcompanies in every industry take bold measures to stay competitive amidst constant change. Technology innovations have made the tools of reinvention and cre- ation available to entrepreneurs and enter- prise alike. The barriers to market entry are low, and customer expectations are high. The HP Channel Partner program has itself been transformed, to help our cus- tomers—and their customers—achieve optimal business outcomes from technology investments. Channel growth is shifting from HP and Global SI partners combine forces to create vast opportunity for new customer experiences and unprecedented transactional (product-focused, commodity business outcomes. priced) to contractual (everything as a ser- vice, continuous maintenance and updating of models, they can be more innovative. They partnering with a select handful of global sys- infrastructure. This is where HP and channel can effect greater change in a shorter time tems integrators in order to bring unmatched partners can forge deeper, more valuable re- frame, leverage the latest hardware and apps, technology and domain expertise to the table. lationships with customers, putting them on go more mobile, produce more empowered Together we’re helping enterprise custom- a path to business transformation. and productive employees. ers navigate infrastructure complexity and Increasingly, CEOs and CIOs are mea- HP’s Global SI Alliance program is the tip new solutions that carry high risk and high sured on innovation and business outcomes. of the spear for helping enterprise custom- reward. Currently, the Global SI Alliance is a With the greater flexibility of “as-a-service” ers navigate business transformation. HP is small percent of the total HP channel—but increasing awareness and understanding of HP Channel sales migration transformation is expected to double that business within two or three years.

Helping customers embrace the new—with minimal pain

New and intriguing point solutions come to market that help us all imagine compelling Transactional Contractual Transformational new customer experiences. One example • Value is in the box • “Everything” as a service • Business process transformation • Commodity priced • Maintenance, updating • Supply chain is revamped of this can be found in the retail experience. • Some warranty service automatically occurs • Culture and technology changes Various technology providers offer expe- • Shift from IT CAPEX to OPEX • Success measured in business outcomes riences today that hint at the future: sales • Deeper customer relationship, clerks with tablets that can be used as mo- more reliable spend bile cashiers, or to check stock on the spot.

12 Innovation Journal · Issue 5 · Winter 2016 Toward new, emerging digital markets portfolio. He and his colleagues are working HP innovates for the transformation ecosystem with HP to deliver a new class of offerings, Smart known as “smart services,” that are focused machines Internet not on features and functions, but on custom- Hypermobility of Things er value, experience, and business outcome. Jet Fusion “It is critical that smart services be grounded 3D printers in constant innovation and evolution,” says Device as-a-Service Greg Roberts. Alliance Partners and HP work hand-in-hand to help leaders and teams nav- Digital igate the reinvention of business models and printing HP and global systems integrators to ensure that they’re equipped with the most Graphics help customers adopt the tools of current and competitive technology available business transformation to support those efforts.

Starting small to go big Smart fitting rooms with magic mirrors that customers on their journey to maximize can change lighting, or show an item in dif- the potential of 3D printing technology. At a recent HP briefing, there was consider- ferent color options. Optimizing that investment will require a able surprise and excitement among systems Adopting new technology like this is sim- complete redesign of processes. Imagine an integrators with regard to the scope and tra- ple in theory… and bedeviling in practice, with auto maker or computer hardware vendor jectory of HP’s innovation pipeline. Our activi- lots of questions for IT to consider, such as: with a model that has been phased out. You ty in emerging digital markets, combined with Will our back-end systems support this new have to keep spare parts for those products, our scale and stability, make HP an attractive product? Will it interfere with performance but—how many, and how long, and where do collaboration partner. Because of the intense of our other critical apps? And will we know you store them? The long tail of spare parts work involved for HP’s product engineers to that before a service outage? would change dramatically with the ability to jointly develop a new customer solution, we But these are just part of a much larger 3D print parts on demand. This would be a are only engaging in a few projects at time— picture. Delivering a true omnichannel ex- huge benefit—but requires a transformation but the results are promising. Through our perience to customers will require organiza- of the entire supply chain. work with alliance partners consulting and tions to transform business processes and Our Alliance partners also see a huge developing solutions, we are enabling cus- sometimes their entire business model, with market for Wearables in the future, and are tomers to optimize business outcomes and an impact on supply chain, manufacturing, particularly interested in HP’s ability to deliver realize the maximum potential from their transportation and materials. The questions relevant enterprise products in this category. investments. here are broader: What new investments will So for example, imagine a wearable—a band With each new engagement, the HP Global prepare us to compete today and tomorrow? with a GPS and DNA sensor, for a new level of Alliance is laying track for businesses who are How can we leverage existing infrastructure? security. From a user perspective, office doors inspired (or driven) to take on digital business What organizational changes and training open and lights turn on automatically; your transformation, with all of its disruption and will be required? computer recognizes you and your workspace uncertainty. We’re working toward the ulti- Whether in retail, hospitality, banking, or pops up automatically, wherever you are. For mate win-win: HP as vendor of choice for the any other industry, in order to significantly facilities, it offers visibility throughout the tools of transformation—and customers who improve the end-customer experience, you building: how space is being used, who has can evolve and thrive on their transformation have to completely change the ecosystem in access to which areas, maximizing indoor journey, with expert guidance along the way. . order for it to work at the customer level. This climate and lighting efficiencies. is where a team of alliance partners plus HP In the previous two scenarios—3D-print- brings a lot of value to the customer. ed parts for hardware makers or enterprise wearable solutions—we can imagine new Hotbeds of Global Alliance services that are at once game-changing, activity today promising, and disruptive. On the following Jochen Erlach is Vice President & Head page you’ll find an article by Greg Roberts of of Global SI Strategic Alliances at HP. In this capacity, he is responsible for driving HP’s developing leadership in the 3D printing Accenture, an HP Global Alliance Partner. Greg and developing the business with and arena is a key opportunity for collaboration. is a Managing Director with responsibility for through the strategic System Integrators and Alliance Partners worldwide. The Alliance is working intensely to support the Pacific Region Electronic and High Tech

Issue 5 · Winter 2016 · Innovation Journal 13 Always getting smarter: solution aligned to outcomes that address years ago. New entrants can quickly change The shift from products the overall experience and value desired. This the expectation of customers and how they is also achieved in a flexible, service based think about the products they buy versus to smart services model resulting in an ability to focus on the services they consume. It is critical that smart By Greg Roberts, Managing Director targeted value and experience versus tradi- services be grounded in constant innovation and Partner, Accenture tional features and functions. The move to and evolution. these types of models creates a new class An ecosystem of collaborators: Delivering oftware as a Service (SaaS) is now a of offerings called Smart Services. outcome-based, smart services will require proven model for making software new levels of collaboration and transparency Sapplications available on-demand over Considerations for entering across an ecosystem of businesses and dig- the Internet. Just 2.5 years after announcing the smart services world ital business models. In the case of HP and the plan to go from offering boxed software Accenture the best of both organizations is to a subscription-based SaaS model, Adobe As companies and whole industries shift to being combined to drive this next generation reported record revenue with a 3:1 ratio of smart services, the impact is far greater than of smart services. Though these offerings, subscription revenues to other types of rev- simply re-tooling product and service design. more holistic solutions can be created that enue. Intuit successfully transformed itself The shift involves navigating significant dis- unlock differentiated value for customers. to a cloud-based SaaS provider with flagship ruption: new forms of competition, a radically A change in business model: A pivot from products Quickbooks, TurboTax and Mint. different business model, and the creation of product to smart services will require changes Autodesk took a significant step toward SaaS ecosystems of partners working together to in the business model and the processes and by moving to a subscription-only business innovate and meet customer needs. tools that support it. For example, it involves and cutting off the sale of perpetual moving from transaction-based desktop licenses early in 2016. This selling to nurturing a relationship move from a perpetual license model with customers through a coherent to a subscription service is funda- user experience and focus on value mentally transforming not only the creation over the lifetime of the re- approach software companies are lationship. In addition, the provision taking but the underlying experience of smart services is likely to result in value received by their customers. profound changes in people’s work, But SaaS was just the tip of the and the talent and change manage- “as a service” iceberg. Airlines no ment implications of smart services longer purchase jet engines. Instead need careful consideration. they pay “as a service” based on the Above all, culture: While there hours the engine is used. The au- are many moving parts in the shift tomotive industry is responding to from products to smart services, fun- customer demand by exploring transporta- A focus on outcomes: A very important damental to success is a shift in mindset. As tion-as-a-service. HP continues to drive in- component in the growth of smart services HP and Accenture have partnered together to novation through evolving these constructs is the shift toward competing on the ability deliver these smart services across multiple as well. From HP’s managed print services to deliver measurable results to customers. industries, the underlying cultural theme is through to Device-as-a-Service, HP is pivoting In the example of Retail Store of the Future, a focus on the customer and realization of from a product centric approach to more of a companies are offered more than an efficient the outcomes they are targeting. This is a big solution and outcome focus. This creates new point-of-sale device. They receive a funda- step from the historical separation of prod- capabilities for customers to more effectively mentally transformed buying experience. uct and services and fundamentally changes manage their environment and costs as well This type of Smart Service aligns to the end not only the approach but the value that can as drive seamless scalability and variability. goals of the customer, better unlocking value be realized. . As this trend continues, more opportu- and flexibility. nities will be created for customers to re- New competitors and disruptors: As alize even greater benefits. For example, in companies move out of the traditional prod- Greg Roberts is a Managing solutions such as HP and Accenture’s Retail uct bounds the likelihood of new tech-savvy Director and Partner in Accenture’s Store of the Future and Office of the Future, competitors is high as barriers to entry can Communications, Media and Technology consulting practice focused on the offerings are created by combining multiple be low. Consider that that Uber, Lyft and Electronics and High Tech industry. products and services into an integrated other ride services did not exist a few short

14 Innovation Journal · Issue 5 · Winter 2016 DESIGN LEADERSHIP FORUM Design thinking, where innovation and creativity connect

At HP business groups, introduction of Dion Weisler as CEO in 2015, to reinvent the thought process behind even innovation begins at changes in focus have continued apace. Weisler, the most basic product design. for his part, is a “tinkerer.” His focus quickly In the process of accomplishing all that, the ideation became a continuation of what began under company saw significant upheaval. Processes by Stacy Wolff, Global Head of Design, Whitman’s leadership—a passing of the ba- were centralized, designers moved depart- HP; Lance Hill, Global Head of Insights, ton, if you will. ments, budgets were centralized, and new in- HP; Kevin Massaro, Global Director of All of these changes were made with spe- vestments were made. When the dust settled, Consumer Product Design, HP cific goals in mind: to enable product design HP had successfully brought together budget and people, and removed ex- Things at HP Inc. have changed. isting siloes. Under new leadership, and with You could call the first few new imperatives to guide them, the company has undergone a years of change a revitaliza- shift—a big one. In the process, tion. It required the necessary HP began the lengthy process of work of getting the house in positioning itself as something order. And, doing so success- new, something … innovative. Stacy Wolff, former director of fully positioned the company notebook design and current to take their first steps into a global head of design, helped to new world. Those steps ulti- lead that charge. mately led to progressive form factors, harmonious design, ack in 2011, HP Inc. and—in our opinion—iconic underwent a shake-up, products that people desire. Bimplementing com- That’s design innovation. pany-wide changes that saw new leader- that is fresh, even iconic, and to enable leading ship, new directives, and new goals. For then design that will inspire. The golden ratio CEO Meg Whitman, in particular, this meant For design teams at HP, that directive was a complete change of focus. Going forward, and remains the “aha” moment. In the process of entering this new world, the Whitman wanted HP’s design teams to focus real challenge became finding a way to create on answering one, very specific question: “Is Unify to diversify unified design guidelines for a company with it beautiful, or not?” such an expansive and diverse line of products. With that in mind, the company began what The past four years have seen HP undertake After pushing the limits of creativity, the de- would become four years of change—at ev- the long, arduous journey of becoming a lead- sign team at HP settled on three overarching ery single level. Most important among these er—with products that are consistent, and goals: Product design should be progressive, changes was a shift in focus, from products— consistently stand out. harmonious, and iconic. Together, these at- cost, technology, and addressable markets— Before anyone could invigorate product tributes create the acronym, “PHI,” the Greek to design. How HP’s products are created, and design, though, HP’s design team faced the letter representing the golden ratio. why, became the through line. challenge of creating unified design guide- “Progressive” refers to the way product Stacy Wolff, after being brought on as lines for an already expansive and diverse design moves forward year after year. The global head of design under Whitman’s lead- line of offerings. Not only that, they needed team chose the word “harmonious” (rather ership, helped to lead this effort. And, with the than consistent) to encourage designs that

Issue 5 · Winter 2016 · Innovation Journal 15 complement one another, while still giving the like classic car enthusiasts. That’s why OMEN company room to create different looks for its X was developed with latch doors, so users many products. could quickly access hard drives and adjust The most subjective of these three design the innards of their PCs with ease. criteria, though, is “iconic.” For the design team, this describes the act of designing a product All about the experience that stands out. After all, an ugly, practical product will disappear in the weeds; a beau- Lance Hill, Director of Customer and Market tiful, pragmatic product will bloom and flower. Insights at HP, notes, “We zeroed in on exactly who we wanted to make this for early on in Standing out, and standing the process, and that allowed us to go deep together on the iterative design thinking.” Omen X: Typhoon exploded view It shows in the end product. For example, Meeting these ambitious goals meant cleaning the most distinctive design element of the up the design of existing offerings, creating enthusiastic gamer—the highest level of gam- OMEN X is its diamond shape, achieved by new leading products, and developing prod- er. They only make up 5 percent of gamers, tilting the box at a 45-degree angle. ucts that can achieve truly iconic status, such but they were a critical target. After all, if you’re From a purely visual standpoint, the shape as the Spectre x360 convertible notebook. aiming to design the “ultimate” gaming ma- is striking, unusual, and echoes the OMEN Thus, HP began designing an array of prod- chine, you need to go to the experts. brand’s logo. On another level, the tilt allows ucts that both stood out and stood together— Setting their sights on such a small, dis- gamers to easily adjust airflow by keeping while also competing on price and aiming for tinct target felt like trying to find a needle in a vents away from the floor—which is critical the highest levels of performance. haystack. Aiming for a specific demographic, for performance. The OMEN X also comes By balancing pragmatism with a desire for however, strengthened the overall design of with a built-in tool kit and accent lights for change, HP has been able focus on crafting the product. In the end, these gamers would extra customization. experiences that matter to their consumers— (ideally) appreciate the effort dedicated to With the OMEN X, HP’s design team fo- and the company is only just getting started. meeting their needs and wants. cused on designing the experience, not the product. And this represents the true purpose A just-right balance Customize everything and power of design thinking and innovation— at its finest. . So, where is HP today? Over the course of four When they started crafting the design for the years, the company has moved at light speed OMEN X, HP’s designers first gathered input to get the balance between quality design and from hardcore, serious gamers. Their ideal innovation just right. In doing so, they have consumers, these high-level users clearly val- transformed chaos into an extreme focus on ued performance. But delivering a pragmatic detail, with a desire for true change and prag- product alone went against HP’s new design matism driving the way forward. innovation strategy. Stacy Wolff is the Global Head of Design at HP. Since 2012, Wolff has focused on The future of HP will see a continuing evo- So, instead of settling for a powerful ma- imagining new, innovative classes of lution of their products, and the company as chine, the designers dug deeper into their au- computing products. a whole. And, with a new emphasis on devel- dience’s desires. Kevin Massaro, Global Director oping beautiful, pragmatic products, design of Consumer Product Design at HP, points out thinking and innovation feels right at home that, “Gamers love to get in there with their Lance Hill is Global Head of Insights at in the heart of HP. . hands. This was about designing the touch HP. He has been in advertising for 15 points of that experience—we’re selling this years, almost all of which have been spent within the discipline of account as a bare-bones chassis with nothing in it, so planning. Emphasizing design—the you can build things from scratch.” OMEN X With an intense focus on customization, the designers found that serious gamers val- or HP, the OMEN X gaming desktop rep- ued high-end performance above all else. But Kevin Massaro is a Global Director of Consumer Product Design at HP. He resents another step forward. that’s not all: They also wanted to be able to played an instrumental part in the design F The designers that helped create the access the innards of their PCs with ease, so and creation of OMEN X. OMEN X began development by targeting the they could tinker with their machines—almost

16 Innovation Journal · Issue 5 · Winter 2016 HP Print is redesigning print recalled visions of VCRs and other outdated, you and your printer. With it, you can connect to for the modern age defunct technology. other HP printers on your network—at home Modern consumers clearly valued design and at the office, for example. Beyond that, you by Ken Musgrave, Head of Global Customer and convenience above all else. For anyone can create high-quality documents from the Experience and Global Experience Design, who needed proof, they could visit Pinterest camera-enabled HP PageLift feature. You can HP; Sue Richards, General Manager and witness how people built cabinets to hide perform maintenance tasks and change printer of Home and Consumer Solutions for printers or dressed up printers to blend in with settings. You can even use it to order original Print, HP; Mark Vaughn, Research and Development Project Manager, HP minimalist interior designs. No longer viewed HP printing supplies, register your printer, and as a necessity, printers are treated more like get HP support. a nuisance—something to hide in a closet to nce one of the hallmarks of Hewlett- collect dust. A brighter future Packard, printers as the world knew them So the challenge quickly became, ‘How can Ohad faded into the background. But, in the printer mesh with today’s imperatives?’ By meeting the challenges facing printers and an always-connected world—where making To answer that, HP needed to institute a printing accessories with design-oriented solu- connections drives us—there tions, HP successfully brought remained a chance to re-craft the printer to the modern age. HP’s products in the eyes of a That was just the tip of new generation. the iceberg, though. When it comes to the potential of de- Don’t call it an sign thinking and innovation appliance at the company, HP is only just getting started. Innovation is Consumers continue to view underway at every single lev- the printer as a product of ne- el, with designers at HP cre- cessity, rather than desire. To ating new products and apps change that mindset, HP had to help hurtle printers—and to change the product that every other product offering— propagated it. into the age of mobility, cloud In a world where aware- computing, and seamless user ness of design continues to experiences. grow among consumers, however, the printer change. What type of printer would appeal to For HP, the future—and the future of print- feels very, very out of place. It feels like it’s an a digitally native customer living in a complete- ing—has never looked brighter. . attached peripheral in an age of cloud-connect- ly connected world? How could a fresh design ed, handheld devices. reinvigorate consumer interest and convince HP knew it couldn’t ride on the coattails of people it’s fun to print? Pocket printing with their past successes—especially when it came to Sprocket—printing gets printers. With that in mind, the company charged Reinventing the design forward with one goal in mind: Transform print- a whole new narrative er design by rebuilding it from the ground up. When HP set out to rebuild the printer, they Luckily—or perhaps fortuitously—designers designed sleek form factors with fun colors . any younger customers grew up in a at HP were already creating innovative products More importantly, they created a product that world where photographs and docu- and apps. These flowing fountains of design allows people to interact with printers where, Mments live on devices, rather than on thinking could (and would) inspire and reinvent when, and how they wanted. Printing became paper. For many, the act of “printing” is an en- the printer. just as easy as transferring a file from a phone tirely foreign (and dated) concept. to the physical world. The future of printing will depend on what Ushering in a new age The HP All-in-One Remote is another prime these digitally native users choose to bring into example of designing with the experience in the physical world—and how. New print solu- The first step on the path to innovation required mind—HP’s driving focus as it looks toward tions need to recognize the way these users a keen understanding of the ideal customer. the future. do things and meet their expectations, not the As it turned out, most looked at printers and The impetus for the creation of the HP All- other way around. in-One was to facilitate a relationship between

Issue 5 · Winter 2016 · Innovation Journal 17 We need to not just design tech that is fast- On-the-go functionality er. We can’t just design tech that is smaller. We need to design tech that is smarter. How do today’s users experience photography? “It’s mobile,” says Mark Vaughn, Research and A Millennial spin Development Project Manager at HP. “At your house, maybe you’re printing doc- Enter the HP Sprocket Portable Photo Printer. uments, but the Sprocket can go with you,” The wireless, palm-size printer syncs up with Vaughn says. “It’s super easy. You turn on smartphones and uses special paper to print Bluetooth, you get the app, and you go. It’s fun; 2x3 photos without ink. Users can decorate it’s immediate gratification; it’s additive to the the photos with an accompanying mobile app experience; and it’s in the moment.” and print the photos onto stickers, resulting in Sprocket’s capabilities enables users to a product that brings the shareability of social complement their journals and living spac- media to photo printing. es with prints. They also can easily print out by allowing users to print photos and doc- “Many of our photos are trapped in the digi- graphics to create decals for sports equipment, uments directly from Facebook Messenger. tal prison,” says Sue Richards, General Manager laptops, and other personal items. The bot interacts with users, sending en- of Home and Consumer Solutions for Print at couraging missives like, “Nice photo, Kimmy!” HP. “The Sprocket helps create those memories Design thinking, exemplified and it eliminates the dialog box, giving users the one-button simplicity they’ve come to ex- To create products like Sprocket, HP is deeply pect in their digital lives. studying users’ wants and needs. Doing so “Younger people expect beauty and simplic- helps to inform the final product and, ultimately, ity—computing by thumb,” says Mark Vaughn, ensure its future success. Research and Development Project Manager Sprocket, in particular, doesn’t just provide a at HP. “They don’t want to see big print dialog new experience; it dazzles customers—partic- boxes. They just want to jump in, maybe make ularly HP’s younger audience—with a stunning a choice or two, and have fun doing it.” design. And that “dazzle” perfectly exempli- Historically, printers have been a source of fies design thinking and innovation. Which, as stress for some users (think of the coworker it happens, are the values HP values most. . who’s always banging on the machine, trying to get it to print the agenda for a meeting that started two minutes ago). HP’s Print Bot is de- The HP Sprocket—pocket printing on the go. HP Print Bot—more signed to remove that stress, and to make the dialogue, fewer dialog experience more seamless. . and give people that documentation to bring back the emotional experience they had in the boxes Ken Musgrave is the Head of Global moment. We’re putting more of a millennial Customer Experience and Global spin on what was—previously—just a utility.” he computing world has been driving to- Experience Design at HP. He has a mas- ter’s degree in design from Georgia Tech, In short, HP aimed to shift the printer from ward simpler, cleaner, and more compact and an MBA from the University of Utah. being an at-home, single-function product to Tdesigns for years. The printer, however, integrating with the way we live—on the go has necessarily resisted this trend—until now. and in your pocket. Instead of forcing tradi- Due to its mechanical nature, printers still Sue Richards is the General Manager of tional photo prints onto younger users, who have a number of moving parts with which Home and Consumer Solutions for Print are unlikely to suddenly start printing all their users must contend. This complexity also at HP. She is focused on updating HP’s portfolio to reflect how people today pictures and protecting them under plastic extends beyond the physical printer and into live—on-the-go and always on. sheets in bulky albums, HP designed Sprocket the printing process, with print dialog boxes around the way those users already experience littered with options, ranging from margin photography. width to print resolution. Today’s user doesn’t have time for all that. Mark Vaughn is a Research and Development Project Manager at HP. That’s where the HP Print Bot comes in. With With the HP Print Bot, he is helping to it, HP has successfully reduced this complexity revolutionize printing as we know it.

18 Innovation Journal · Issue 5 · Winter 2016 INNOVATION SPOTLIGHT Design for Innovation: the Elite x3

One Life is the notion of interweaving professional tops consumers’ frustrations with their and personal life. 62 percent of full time technology.5 We work differently than we did a decade workers utilize personal devices for work HP has not only followed these trends, ago. We sit in smaller spaces, often in and inversely 45 percent use personal but has used them to shape the experi- open offices or not in an office at all. apps on work laptops.4 In One Life, we ence offered to business customers. The We’ve demanded that our technology see people using whatever device or app EliteBook Folio is thin and light to enable evolve accordingly. Thinner work in a conference room notebooks allow us to stay or on a beach; beauti- productive at home or on a ful to make employees plane. Powerful phones proud and happy to use it; allow us to knock off tasks and optimized with great while standing in line. And sound and display for in- our technology has changed terspersed moments of us. We now expect answers fun. Similarly, the Elite x2 in the moment, screens that is not only portably per- respond to our touch or fect for business travel, voice, and to have all of our but never forgets that data at our fingertips at all you still need power and times. professionalism to get the The HP Elite x3 And it’s not just where we job done. work, it’s also how we see work that has fits their location, who’s with them, even Turning to phablets, it’s more complicat- undergone a transformation. The blurring their mood state. Unfortunately, it’s not ed. Craving versatility, consumers are using between personal and work time is pro- always a smooth proposition. In research their personal phones for work.6 And they pelled by a generation who doesn’t draw we conducted recently, limitations sharing want to accomplish more than just work a line. Millennials will comprise nearly 50 data across operating systems and devices emails and texts; about 40–50 percent of percent of the workforce within 4 years, users wish they could review and even edit and they are already 62 percent documents.7 Barriers to offering of managers.1 They define work employees more freedom include as goals and output, not as tasks access to files (across devices done at a fixed desk in an office and operating systems), small between 8 and 5.2 And they’re screen size, and of course IT willing to make a myriad of departments’ responsibility to sacrifices to achieve this flex- protect valuable company data. ibility.3 While Gen Y may have In setting out to solve this, HP spoken up louder for compa- re-envisioned where a phone nies to accommodate their could go, not only what it work style, many of their does today. We like to think older counterparts now want of the phone and the PC as co- the same things. CEOs. They share common These tectonic shifts in knowledge, complete each the technology landscape and other’s sentences, and yet each usage behavior ushered in a con- brings his or her own strengths. This cept at HP we call “One Life,” which aligns with consumers’ wishes to

Issue 5 · Winter 2016 · Innovation Journal 19 finishes” looked and felt just right on the product. The same level of attention for design and materials was also applied to secondary accessories such as the wireless Desk Dock and Lap Dock. The design team was also involved in the design of secondary periph- eral and accessories such as the wireless charging dock and a series of cases—one of which sourced fine Italian leather from the fashion industry. There is a generally held misconception that Industrial Design is a narrow disci- pline that addresses the aesthetics more than creative problem solving. A solution travel light without sacrificing power; and As we thought about the such as the Elite x3 could not have been with technologists’ visions of a world with hardware... possible without the orthogonal thinking only one device. and collaborative efforts of the multi-dis- To realize this dream requires an enor- Applying design thinking to the “One Life” ciplinary design team consisting of human mous leap in how a phone interfaces user led HP to create the Elite x3 ecosys- factor specialists, mechanical engineers, with other screens. On the software side, tem with the Lap Dock; this innovative pe- researchers, color and trend designers, and Continuum makes this possible. ripheral resembles a notebook computer material scientists. Even as this article is Continuum is a scalable interface and but is actually a client device for the Elite being written, this very team is working on computing experience which transforms a x3, enabling mobile professionals to stay the next generation of x3, building on the Windows mobile device into a full-desktop productive while on the move. philosophy of “One Life”, Microsoft WM10 PC when docked and attached to a larger Continuum, and HP’s innovative mobility display, keyboard and mouse. Very early in Enterprise, consumers, ecosystem. We are confident and optimistic the design process, the HP team recognized and the future of what the future will bring. . a unique opportunity to leverage Continuum 1 Ernst and Young Global Generations Survey, 2015 and established it as a cornerstone in the The underlying premise of the “One Life” 2 PWC Millennials at Work Study, 2011 Elite x3 experience. trend is that the end-users we serve in 3 Ernst and Young Global Generations Survey, 2015 the commercial segment are consumers 4 IDC Consumerscape360 Survey, 2015; Ipsos/ too. In other words, while Huddle survey, 2015 5 HP Ecosystem Pain Points Research, 2014, 2016 the engineering teams 6 IDC Consumerscape360 Survey, 2016 enabled the functional 7 HP Elite x3 foundational customer research, needs of the professional, 2015/6 we were also aware of the engagement of the user at an emotional level. Color and finish serves as a good example of this Eric Chen as Global Design Director, effort with months of de- Business Personal Systems, HP has been velopment investment on involved in leading HP’s award winning commercial industrial design organiza- key chassis components tion—infusing consumer aspirational consisting of metal alloys, qualities into commercial products. soft touch coating, and non-conductive vacuum Todd Horvitz is responsible for customer metallization finishes. No insights for commercial mobility. efforts were spared to en- He has held various research positions in the US and Asia, most recently at the sure CMF “color, material, Walt Disney Company. HP Elite x3 puts the power of a PC in the palm of your hand.

20 Innovation Journal · Issue 5 · Winter 2016 INNOVATION SPOTLIGHT The HP Immersive Experiences Lab Jetty story

n the previous issue of this and their adult child, living apart journal, we talked about from one another. The idea was Ihow the members of the to find situations where both Immersive Experiences Lab participants in each pairing (IXL) are creating new explor- could simply meet in person atory concepts across areas of but still struggled to find time focus such as “Authentic User to communicate effectively Experiences.” One such concept with one another. During the is called “Project Jetty,” which study, participants could see combines real-time weath- when the other member of er data projected around a their “pair” was at home and 3D-printed house inside a pho- when they were away. to frame. When the residents Figure 1: Example of “Project Jetty” with lights on and “windy” weather conditions When the “art objects” (as of the house leave for work, the lights inside pictured above. The team ran through several we described the “Jetty” devices to the study the house turn off; when they return home, the possibilities before arriving at a workable solu- participants) were first presented to participants, lights turn on again. Figure 1 shows how the tion using an HP tablet and a mirror. they asked about the technology first because house would look on a windy day. But the holographic weather was just one they wanted to know how it worked. But after This research project had humble beginnings of several technical hurdles. The team also had they lived with their “Jetty” devices for a week, in a design thinking workshop that members of they shifted to a much more human-centered the Lab conducted together. During one group perspective and saw the value of these devices discussion, IXL member Hiroshi Horii responded as useful supports for their mental well-being. to a simple question that another member had They used words like “heartwarming” to describe posed: “How can we help people feel connected how “Jetty” made them feel. The results of the without being connected?” Figure 2 shows how study were extremely informative regarding Hiroshi responded to this question: He made a the direction that “Project Jetty” could take. We low-fidelity prototype using the limited materials have already field tested a follow-up concept, at hand. The materials are unimportant, howev- but perhaps that story will be told in a future er, compared to the ideas they represent. In this issue of this Journal.. case, this prototype shows a 3D-printed house Figure 2: IXL member Hiroshi Horii’s original “snow globe” idea with real-time weather information projected onto it, all contained inside a “snow globe” ob- to figure out how to 3D print houses using ba- Alexander Thayer is Senior Manager of ject. This simple idea quickly became the genesis sic photos and map data, how to reliably show the Immersive Experiences Lab at HP. He has a PhD in Human Centered Design of “Project Jetty.” presence information, and most importantly how & Engineering from the University of Along with Hiroshi and the authors of this two “Jetty” devices could communicate presence Washington, and is a 20-year veteran of the tech industry. article, Kevin Smathers and Jishang Wei worked information between them. together to determine whether the essential In the IXL, we understand the value of get- ideas were technically possible. The team spent ting our ideas into the hands of real people. So Ji Won Jun, is a Research Engineer in the a couple of weeks rapidly iterating and making we designed and conducted a field study using Immersive Experiences Lab at HP. She many physical prototypes. One of the first chal- 10 families in the Bay Area who could live with has an MFA from the Art Center College of Design and is a 2016 SXSW Interactive lenges involved trying to figure out how to display a “Jetty” device in their home for a full week. We Innovation award winner. weather using the holographic-style visualization recruited pairs of participants: an older parent

Issue 5 · Winter 2016 · Innovation Journal 21 SPECIAL REPORT HP Labs celebrates 50 years of innovation HP marks important milestone with week-long event

Fifty years ago HP’s founders Bill Hewlett and Dave Packard decided to establish a central research lab and in so doing allowed its engineers and researchers to focus on ideas that would help shape the company’s future. Early successes such as the world’s first desk- top scientific calculator set the tone for five decades of innovation at HP Labs. Even as HP honors half a century of innovation, its researchers are focused on the future, advancing our knowledge in such fields as 3D printing, immersive computing, hypermobility, Internet of Things, microfluidics, and more.

he central event of HP’s year-long obser- vation of HP Labs 50th anniversary took Tplace in late September at HP’s Customer Welcome Center in Palo Alto. It brought togeth- er a large contingent of US and international journalists and influencers who were given the opportunity to mingle with HP Labs alumni, HP President and CEO Dion Weisler addresses the event participants HP Fellows, and, most significantly, current HP Labs researchers. Framing the research Disruptive technologies

Shane Wall, HP’s Chief Technology Officer and The assembled journalists and analysts were Global Head of HP Labs, hosted the gathering. invited to participate in the following sessions: In his opening remarks he explained that the starting point of all research at HP Labs is not Reinventing the City: How Rapid technology, but people and the trends that will Urbanization is shaping future cities and the shape society in the next 30 years. The analysis impact that urbanization will have on of these trends and the challenges and prob- societies, economies, and the environment lems that society faces now and in the future is what frames the research at HP Labs. In ad- Moderated by Paul Noglows, Executive Director, dition, the anchoring vision of all the projects at ForbesLive! And Forbes Media, the pan- HP Labs is the idea of “Blended Reality”—how el included Chief Engineer and HP Senior people, places and things interact with our dig- Fellow Chandrakant Patel, CEO of Akhan ital reality and how that interaction creates a Semiconductor Adam Khan and Sid Espinosa, virtuous re-enforcing cycle, in other words when Director of Civic Engagement and Philanthropy technology disappears into the background to at Microsoft. solve human needs. In the words of Chandrakant Patel, the cen- tral challenge confronting today’s big cities is Shane Wall, CTO and Global Head of HP Labs, delivers his opening remarks to define the“…role of the IT eco-system, of the

22 Innovation Journal · Issue 5 · Winter 2016 Blended Reality: doing the fundamental research that lays the How technologies foundation of HP’s future products. that blur the lines The tour included visits to the commercial between the print lab, the immersive experiences lab, the physical and digital life sciences lab, the 3D Print Lab, the Security worlds can Lab and the Emerging Compute Lab. The partic- improve lives at ipants were given a detailed account by the re- home and at work search leads themselves of some of the projects currently underway in each one of these labs. During this session, moderated by Shane Diversity as a driver The directors of the four labs at the “Blended Reality” panel Wall, the directors of of innovation the four HP Labs, cyber-physical solutions, in enabling on-demand Keith Moore, Mirjana Spasojevic, Ticky Thakkar, Lastly, Chief Executive Officer Dion Weisler and provisioning of resources while at the same time and Simon Shiu, discussed how each one of their Shane Wall introduced a timely, thought-pro- leaving sufficient resources for future genera- Labs approaches the idea of “Blended Reality,” voking panel that uncovered the fuel to HP’s tions to continue to enjoy the same standard of one where our physical and digital worlds come innovation engine: Diversity. living that we do.” together to enrich lives, transform industries The “Diversity of Thought” panel, moderat- and create new, more immersive experiences. ed by Fortune senior editor Leena Rao, looked The next Industrial Revolution: How This vision taps into emerging technologies— at how diverse experiences and talent are key innovations in 3D printing are set to such as 3D Transformation, HyperMobility, to future innovation. The panel engaged in an transform and disrupt manufacturing, and Internet of Things. HP is supply chains, and economies challenging—and funding— innovators to bring that vision This panel brought together Shane Wall, Paul to life. Benning, HP Fellow and Chief Technologist of the 3D Print organization, and Tim Weber, Global Reinvention today for a Head of 3D Materials and Advanced Applications better tomorrow: Why a at HP. Their wide-ranging discussion focused on culture of innovation is the impact that 3D printing and digital manu- essential to creating positive facturing will have over the next thirty years, in social impact particular how this new technology will enable The offices of HP’s founders Bill Hewlett and Dave Packard the efficient life cycle management of even the Zoe McMahon, Director of smallest component parts. Privacy and Social Responsibility at HP, reminded open dialogue on today’s diversity issues in the attendees that HP was the first technology the technology industry and beyond, and what company to establish a code of conduct for its companies should do to challenge the status suppliers and to audit their facilities. All along, quo and drive meaningful change. HP has been disrupting the industry with in- “Our founders set out to change the world novative goals and standards that have raised by developing technology that would improve social and environmental performance not just the lives of people everywhere,” Shane Wall said. for HP itself, but for the electronics industry as a “To celebrate our 50th year, we are bringing a whole. Additionally, Lesley Slaton Brown, Chief renewed openness to HP Labs and reflecting on Diversity Officer, explained how HP is beginning how HP’s contributions will continue to propel to demand that its partners be staffed with a growth and innovation so that we can keep re- more diverse group of employees. inventing far into the future.” . Perhaps the most interesting part of the event was when the attendees were taken on a (This Special Report was prepared by Srdjan guided tour inside the research labs themselves. Vejvoda, Content Editor, HP Labs Web and There they were given a first-hand view of the Social Media)

Members of the Immersive Experiences Lab showcase laboratories where researchers spend their time some of their current projects

Issue 5 · Winter 2016 · Innovation Journal 23 SPECIAL REPORT Forbes Under 30 Summit HP sponsors 5000 millennials to gather in Boston

Every year since 2011 Forbes selects the 30 most 30 Under 30 honoree, who built—and then influential young entrepreneurs, game changers flew—a drone on stage at the historic Majestic and world class innovators in 20 different sectors ranging from Tech to Sports under 30 years of age. Theater at Emerson College. Wall himself has This year HP has helped to bring them together a collection of more than a dozen of the flying at the Forbes Under 30 Summit in Boston. 5000 machines—they are devices that might spark millennials from around the world, came together a new idea, product or business. to network, get inspired, and collaborate to tackle the challenges of Rapid Urbanization through a On the same Tech Stage, Alexander Clark, Hack-a-thon. HP provided these millennials with the an under-30 HP Innovation and Experiences inspiration and tools to reinvent and help make life Engineer, took part in Meet the Next Edisons. better for everyone, everywhere. In this session, Alex, together with an expert panel, judged mind-blowing innovations and P has reinvented itself almost every de- inventions and geniuses behind them. cade for the past 50 years, and looks to Hthe future as part of everyday business. ‘Reinvent the city’ Hack-a-thon We believe the group of millennials attending Olympian swimmer Michael Phelps, and many challenge the Forbes Under30 Summit are the future, more. The agenda did not lack fun moments and can help solve some of the world’s most either, with a Music Festival welcoming the Rapid Urbanization is shaping future cities pressing challenges. This is why HP sponsored attendees on the first night, a pub crawl in an and communities. As the global population the biggest Forbes Under 30 Summit to date iconic district of Boston, and a food-festival continues to rise, resources within cities are in Boston, a city packed with college students where the best Forbes Under 30 chefs com- becoming scarce and urbanization is taking a and young graduates who fit squarely into the peted to win votes of the attendees. toll on the environment. At Boston City Hall, Millennial generation. The summit was fertile the central gathering point and location of the ground for innovation, collaboration, and in- Drones and inventions on the summit, the HP Experience allowed attendees spiration, in an atmosphere of creativity and Tech Stage to walk through an interactive mock city with social commitment. mini-stations on Infrastructure, Education, HP’s Shane Wall, Chief Technology Officer and Healthcare, and Business. Inspired by that Unprecedented scale, Global Head of HP Labs, addressed an enthusi- experience, summit attendees could select a ambition—and fun! astic crowd of about 1000 attendees Four stages across Boston, over 5000 partic- at the Tech Stage ipants, four days of intense speaker-packed about an emerging program: this year’s Summit was the biggest technology that fu- and most ambitious to date. In its third year, turists expect to be the Under 30 Summit gathered thousands of a fixture in urban the world’s current and future leaders in every skies: drones. Wall field. During the summit they had the oppor- was joined on stage tunity to engage with speakers like Sir Richard by Ian Cinnamon, Branson; Ashton Kutcher; Jessica Alba; Chrissy technology advi- Teigen; Deepak Chopra; Bobby Flay; Adam sor, entrepreneur, During a Hack-a-thon for Good, participants also tackled some of the challenges Neumann, Co-Founder and CEO of WeWork; author, and Forbes facing Boston.

24 Innovation Journal · Issue 5 · Winter 2016 problem facing Boston and enter their ideas Looking ahead engage with HP’s consumer products, as to solve it at five different HP stations across well as the educational Sprout by HP desktop Boston. Those ideas were then developed at HP’s unique value proposition, bridging the computer, which served as the central hub of the HP Hack-a-thon ‘Reinvent the City’. Chief digital and physical world and delivering in- its Idea-A-Thon. The activations culminated Sustainability Officer Nate Hurst and HP mil- novative products, is helping business-mind- when HP hosted a Hack-a-thon where eight lennial mentors helped summit attendees ed Millennials and change-agents make a Forbes Under 30 teams worked together pitch the best proposals in areas ranging from difference. HP is proud to have engaged with to develop solutions to the eight questions healthcare to mobility to Boston municipal a new generation of thinkers and innovators that were posed to participants. Each team decision makers. in Boston, a city with a legacy of innovation, tackled a different Megatrend problem from The HP ‘Reinvent the making cities biker- and City’ challenge harnessed pedestrian-friendly to the great intellectual overhauling healthcare capital of these game in the U.S. changers to help solve “On behalf of every- urbanization challenges one at Forbes, we want all over the world and to thank HP for its part- leave the city of Boston nership at the Forbes better than we found it. Under 30 Summit. HP made an impact on the Millennials are entire Forbes Under 30 HP’s future community…a commu- nity of influencers who As a company that has aim to change the world innovation and reinven- Shane Wall and Forbes 30 under 30 honoree Ian Cinnamon amaze the audience by flying a drone on stage for good.” said Janett tion at its heart, HP has Haas, SVP of Sales at always encouraged young employees to education and technology. HP is reinventing Forbes Media. take positions of responsibility and believes itself, and ultimately, helping make life better From unique activations to demos of they represent the future of the company. It for everyone, everywhere by providing HP drones as a solution to city challenges to a is not by chance in early 2016 Forbes select- Technology to millennials intent on making “Hack-a-thon for Good”, HP left a lasting im- ed HP’s own employee Giulia Pastorella as a the world a better place to live. We will keep pression on some of the globe’s most influ- 30 Under 30 honoree for Europe in Law and looking to the next generation of entrepre- ential young business leaders and disruptors. Policy. Giulia leads HP’s government relations neurs and thought leaders to provide ideas “The Forbes Under 30 Summit was just in UK, Italy, and the Nordic countries. She has and areas of focus to drive new innovation and the beginning of a strategic relationship be- a PhD in European politics from the LSE and bring solutions to future challenges. tween HP and Forbes. We look forward to the has worked in public affairs, journalism, and continued success of our joint partnership.” academia as well as found her own company. HP and Forbes partnership added Haas. . She said: “At HP it is not age or seniority, but ideas that matter. Working in an environment It was the perfect forum for HP to touch (This Special Report by Giulia Pastorella, that values innovation and diversity is very and engage with some of the world’s most Government Relations UK & Italy, HP; Lisa fulfilling. I am proud that HP recognizes the influential millennials and future leaders in Baker, Director of Marketing, HP; Cheryl Walter, Manager of Marketing, HP) added value millennials like me can bring and major fields. sponsored the Forbes summit.” HP played a powerful role in this extraor- Giulia is just an example of the next gener- dinary event through unique activations, ation of leaders and a generation focused on challenging attendees of the summit to come social impact. Millennials are a diverse group up with ideas to help solve issues related to that align with HP’s mission and HP is providing rapid urbanization. At different venues all the brightest young entrepreneurs, breakout over Boston, HP stations with laptops were talents, and change agents the tools to enable set up for participants to provide their ideas them to reinvent and help make life better for and solutions. everyone, everywhere. HP’s held a large presence at the Forbes Under 30 Village, where attendees could

Issue 5 · Winter 2016 · Innovation Journal 25 MAKER SPOTLIGHT For Education and Healthcare Makers

In this issue we spend time with Sprout by HP team interests, allowing members Brad Short, inventor and creator of Sprout science, technolo- by HP, and Frances Ayalasomayajula, HP Global Healthcare Solutions Senior Manager, to learn more gy, engineering, art, about how Sprout is helping teachers, students, cli- and math to find its nicians, and patients to develop new forms of collab- way collectively into orative learning and healthcare. school projects.

What makes Sprout by HP such What impact a universal solution for today’s is Sprout Makers? having on teachers? We are in an extremely exciting time where the Bonsall High School students using Sprout by HP for mashups and layouts; stop-motion animation; video capture; and tracing and stenciling technology is catching up to the aspirations for more seamless user experiences. With Sprout Sprout is the perfect teacher’s workstation. It For example, at Pioneer Health Center for anyone is able to create and express themselves allows teachers to combine multiple tools into Human Services, Sprout is helping to remove without hurdles of specialized skills and tools. one easy to use platform, instead of forcing them obstacles for people with limited mobility. With The natural user interface makes it very appeal- to use techniques dictated by different devices. its intuitive, less intimidating interface and ap- ing to all types of users and sectors. Sprout can serve as a projector to share physical plications, users can better express themselves elements that are part of a lesson plan—dis- and their creativity. With Sprout users can work How is Sprout being used in sections, physics, chemistry, etc.—and then on fine motor skills and control, communicate classroom environments? seamlessly switch to digital content that sup- in new ways, and gain additional confidence. ports the same lesson. Students find Sprout to be a very empowering It’s also allowing teachers to foster a Is Sprout helping to improve tool. The user interface is very intuitive espe- more collaborative learning environment. The collaboration between clinicians cially for children who are Kinesthetic or visual MyRoom application enables teachers and stu- and patients? learners. With its touch interfaces, multimedia dents to share a digital canvas. Students in the capabilities, and numerous education applica- classroom or remotely can log in and contrib- Sprout allows patients to become actively in- tions, Sprout seamlessly blends physical and ute to the same canvas, building content live. A volved in their healthcare journey by making it digital learning. remote tutor sees exactly what the student is much easier for healthcare providers to visual- Students can reach beyond the classroom working on as if they were standing right next ly demonstrate instructions and offer patients walls to bring outside objects and content into to the student. more detailed explanations of medical condi- their classroom projects and presentations. tions and disease management. For example, They can also collaborate across disciplines and Is Sprout having a similar impact group diabetes management programs encour- on healthcare? age their higher-risk patients to participate, but for some of those patients leaving home is a Yes, as with Education, Sprout is promoting difficult task. Sprout enables the courses to now collaboration and expression in the Healthcare be delivered to them dynamically. Health liter- sector as well. From empowering patients acy is also a challenge around the world today. throughout their healthcare journey, to enhanc- Sprout’s ability to intuitively provide telehealth ing care delivery, and making global population services or serve as a patient kiosk in waiting healthcare more collaborative, Sprout is helping rooms and doctor offices helps face that chal- At Pioneer Center for Human Services Sprout by HP helps . people with developmental disabilities learn and express patients and clinicians approach healthcare in a lenge head on. themselves more immersive way.

26 Innovation Journal · Issue 5 · Winter 2016 Sprout by HP amplifies the voices and imagination of elders

Dr. Erin Partridge, researcher, author, artist and and concerns. One man visually described his board-certified art therapist with Elder Care Alliance, biggest fear as falling and needing a higher California, recently concluded research on the evolv- ing needs of the older adult population. Dr. Partridge level of care. He had a previous experience fall- investigated communication needs and experiences ing on the sidewalk and called out for help. He of elders to help support patient-directed elder care knew falling was a big warning sign and now in light of a growing population with Alzheimer’s and he feared another fall that could require him to memory challenges. go to a care center.

r. Partridge integrated Sprout by HP Creating a deeper understanding into four elder care communities to re- Dsearch effective forms of communica- The research yielded rich responses from the tion through individual and group art projects. senior communities. The elders used the art Technology provided accessibility for minimally to illustrate their strengths as well as express verbal and nonverbal elders to communicate, concerns and voice their needs. The technol- interact, and participate in their own care and ogy helped remove barriers. One participant community while creating a positive experience commented, “What is interesting about this and enriched quality of life. process is you learn more about yourself that Sprout by HP helps an elderly patient to use art to Partridge integrated the Sprout computers illustrate their strengths as well as express concerns and you ever thought you would.” Elders were able to provide elders with easy-to-use computer voice their needs to self-evaluate and self-reflect. images to initiate dialog and communicate in Input from the elders helped generate new non-verbal ways through markings generated direction. The participants described posture, ideas for future art projects and activities. Visiting with the simple touch of a finger on Sprout’s whether upright, bent over or seated. family and friends can engage in an activity to- touch mat. Individual and group art-based proj- Many participants put a lot of thought into gether and at the same time, create new mem- ects provided significant engagement in the the color choice. Some described the feeling ories and keepsakes from a positive experience. elder care setting. they wanted to represent and then selected a Art therapists have an ability to facilitate Sprout provided opportunities for elders to color accordingly. A memory care resident de- opportunities for all elders to participate in con- create images that could express their ideas, scribed the reasoning for choosing blue: “Bright versation. Art activities at elder communities help them communicate, and nonverbally blue—we’ve all got the blues.” In this case, the can help enhance the daily sense of friendship respond to questions with through art and color illustrated emotion and life satisfaction. and create new experiences that encourage drawing. and confirm a positive quality of life experience. Elders were asked to work at a Sprout com- A way to share emotions As one staff participant explained, we can puter and pose a jointed human figure. This and concerns learn a lot from elders just from listening. The simple outline of a human body was used so stories they tell, the advice they give, everything participants could use a figure to represent Use of the Sprout by HP with elders helps forge they say—it always comes from the heart. themselves and another figure to represent a connection between older adults and new Dr. Partridge concluded that to learn any- someone they communicate with. Participants technology. thing from elders, we must slow down, listen, made additional marks with a simple finger Sprout provided elders, including those with and allow the voice of the elders to commu- movement on the touch mat to add observations dementia, with an accessible means to share nicate. And today, that ‘voice’ may be heard in or comments. A strong majority—85 percent— experiences and ideas in art and words. newly expressive ways. . depicted two figures facing each other and 11 The ability to provide visual responses percent depicted the figures facing the same helped participants communicate emotions

Issue 5 · Winter 2016 · Innovation Journal 27 MARKET WATCH HP taps into Israeli tech startups HP Tech Ventures partners with of South of Salame Tel Aviv

Launched last May, HP Tech Ventures is targeting range of fields in- early-stage companies with cutting edge tech- cluding 3D print- nologies in areas that represent the future of computing and printing. The group began opera- ing, augmented tions concurrently in both Palo Alto and Tel Aviv, reality (AR), virtual Israel. We sat down with Irit Hillel, who heads HP reality, immersive Tech Ventures in Israel, to find out more about computing, and the efforts going on there. artificial intelli- gence, to name ith a record number of startups in a few. Israel, now is the perfect time for Roy Oron, WHP to invest there. “It’s with good SOSA’s CEO, com- reason that Israel has been dubbed the mented: “Together ‘Startup Nation.’ While the country is smaller with SOSA, HP than the state of New Jersey, it impressively Tech Ventures boasts the highest number of startups per has not only been Stephen Nigro, President 3D Printing HP, speaking to entrepreneurs at SOSA’s offices in Tel Aviv capita in the world, and in the first half of able to build a no- 2016 alone investments in Israeli technology table presence in Israel’s startup community, raw innovation, and government support is reached $2.8 billion,” says Hillel. but has also created opportunities for collab- impressive. It’s not surprising startups in Looking to tap into this growing start- oration and interaction within the innovation clusters like SOSA have made Israel a global up sector, HP established a partnership community itself. We are excited to have HP name in tech innovation.” with South of Tech Ventures choose SOSA as their partner More recently, HP gathered together en- Booming Israeli Salame (SOSA) for innovation, and to host HP in our ‘Village trepreneurs and investors from the field of startup sector a communi- Square’ of the startup ecosystem.” AR for a roundtable at SOSA focused on the ty of technol- In July, Stephen Nigro, President 3D challenges of commercializing industrial AR . billion ogy leaders Printing for HP, joined the HP Tech Ventures technology. invested in Israeli tech in the first half of 2016 from all walks team in Israel to speak at SOSA about HP’s in- These activities do more than just engage of Israeli tech- vestments in new technology and the future strategic startups in HP’s fields of interest, nology ecosys- of 3D printing. The compelling talk brought in they help to inspire an ongoing conversation 3,3 tem. In the few a crowd of over 100 entrepreneurs from all between passionate entrepreneurs, while Israeli startups, 1/3 in Tel Aviv months since walks of the industry: investors, developers, laying the groundwork for fruitful partner- HP has set-up engineers, students, and CEOs. ships, and exchange of ideas that could lead residence in “Before this trip, I thought I knew a lot to tomorrow’s groundbreaking innovation. . SOSA’s innova- about Israel. I’ve been to Israel about 20 Startup Hub outside the US tion space, they times since 2001, when we acquired HP To learn more about HP Tech Ventures visit: http://bit. (Tel Aviv) have succeed- Indigo and launched our digital printing ly/hptechventures  startup  for every ed in directly press and graphics business,” said Nigro To learn more about SOSA visit: http://sosa.co 3 engaging with after the trip. “I know Israel has one of the 5 residents on the Bloomberg local entrepre- world’s top startup scenes, but meeting the Innovation Index neurs solving people who are part of this startup culture

Source: Compass, NC Research Center, Best Techie, Bloomberg problems in a was eye-opening. The sheer level of activity,

28 Innovation Journal · Issue 5 · Winter 2016 NEWS

With 3D printers and nanofingers, HP HP innovates its premium consumer Labs builds a new future portfolio for holiday

HP’s research division is Latest trying to figure how to convertible, marry the computing laptop and all-in- technology with the one raise the bar physical world. The work in design, quality can get a bit sci-fi. and performance HP has repurposed its inkjet printers to Source: CNET construct structures from living cells. Source: HP Learn more at http://bit.ly/HP-Nanofingers  Learn more at http://bit.ly/HP-Holiday 

Half the plastic in HP’s new 3D printer Desktop reinvented is 3D printed The HP Pavilion The decision to Wave is designed include the for entertainment 3D-printed parts in and productivity the two new devices for the home by was a purely combining economic one, says desktop power HP. and great audio HP’s Jet Fusion 3200 3D printer. Photograph: HP experiences. The HP Pavilion Wave Source: theguardian Source: HP Learn more at http://bit.ly/HP-3D-Printer  Learn more at http://bit.ly/HP-Desktop-Reinvent 

HP showcases the world’s first HP Z2 Mini G3 Workstation production-ready commercial 3D Imagine yourself as an printing system at formnext architecture engineer or product designer. Your The HP Jet Fusion 3D workspace is limited and your 4200 Printer is PC struggles to rapidly bring designed for ideas to life. HP is delivering a prototyping and first-of-its-kind product for short-run the creators of the future— manufacturing needs, enter the HP Z2 Mini with high productivity Workstation. to meet same-day demands at the Source: HP lowest cost per part. Learn more at http://bit.ly/Z2-Mini 

Source: HP Learn more at http://bit.ly/HP-3D-formnext 

Issue 5 · Winter 2016 · Innovation Journal 29 EMPLOYEE PROFILE

that rarely ever happens, where you get to refocus on the core products. Print hadn’t re- ceived the attention many other parts of the business had. It made me feel like there was a lot of opportunity to make an immediate impact, and that was attractive. Ultimately, I felt the business challenges facing HP were also design challenges. The products need to connect with a new type of customer—a digitally-native customer who lives in a mo- bile world. And there’s an opportunity to re- Stacy Wolff Ken Musgrave craft our products in the eyes of this next Global Head of Design, HP Head of Global Customer Experience & generation of users. Global Experience Design, HP Stacy Wolff and Ken Musgrave are leading a design and I went on to get advanced degrees in What opportunities excite revolution in HP’s personal systems and print di- design and business from Georgia Tech and visions, respectively. Wolff, who joined Compaq in you the most? 1997 and stayed with HP when the two companies the University of Utah. merged in 2001, moved into his current role in [Really, though, I] found the profession in Wolff: The goal for design is to delight. You 2012, after leading notebook design at the com- high school. I noticed car companies and ski want to delight people. It’s indescribable. It’s pany for a decade. Musgrave joined HP last January, companies were tapping into my emotions intangible, but that something is there—how after years spent leading different design groups within Dell and product design and branding at the and creating all sorts of irrational want. That it feels, how it turns on, how it sits, how it medical technology company, Becton Dickinson. made me want to learn how they were doing articulates, how it sounds. It’s greater than Where’s the connection? Both are passionate it and how to design the things I loved to use. the sum of its parts. You feel it, and you go, about designing experiences that will delight HP customers. “This is right.’”You always ask, “Are we moving How did you find your way forward?” And it feels like the last four years to your current role at HP? have been light speed. We’ve gone from dis- What inspired you to become organization and a lack of focus to extreme a designer? Wolff: When Meg Whitman came to the focus—an almost maniacal focus on making company, I got a call late one night, and the sure the experience is right. What we’re do- Wolff: My dad is an industrial designer, and I person said, “Be in California the next morn- ing today is probably the most exciting time was always drawing and doing projects with ing.” I told my wife, “I either got fired, or I got we’ve had. What was declared “the end of the him—either at home or in his office. It was promoted.” As it turned out, I got promoted. PC” has actually turned into a renaissance of always: How can you improve something? Meg said, “We need to make design import- new solutions. It was always: If it didn’t exist, let’s make ant.” She wanted to lead with design that was something to do the job. consistent, and she wanted to stand out. We Musgrave: We want to take our printers we [Before I really turned to ‘design,’ how- translated that into a design philosophy: We have today and bring them into the modern ever] I earned a five-year bachelor of fine want to be progressive, we want to be har- age. First of all, they have to look more ap- arts at Michigan State University. I started in monious, and we want to be iconic. pealing. Second, they have to be more ap- architecture at the University of Miami, and pealing in their out-of-box experience. If we then I went to the University of Detroit. This Musgrave: It was a role I’d been speaking have this conversation again in six months, was back in the early ’80s, and I remember to HP about off and on for about six years. it will be rich with new things for us to share. going out and … you had a pretty bad econ- It wasn’t good timing before, but when the We’re putting the user at the center of our omy at the time, and all the architects said, company split and I saw the leadership on thinking. We’re wrapping designs and expe- “Go find something else to do.” the HP Inc. side, I said, “These are people I’d riences around the customer that have never like to work with.” And the fact that HP Inc. been thought about in this industry. There is Musgrave: I earned my bachelor of science was standing itself up as a new company was a design revolution coming to print, and it’s in industrial design from Auburn University, an interesting challenge. This was something just getting started. .

30 Innovation Journal · Issue 5 · Winter 2016 COMMUNITY VOICE In the next issue: Global trends Hear from new shaping our future In the next issue get ready to time travel as we explore employee influencers how global socio-economic, demographic and technological What does the experience of the future look trends will transform cultures, like in 10 years? How do you design for the societies, workforces, and the environment in the future. experience of the future? From Robot CEOs, to economies driven by entrepreneurial, nomadic workers, to artificial intelligence driven medical Alexander Clark Innovation & Experiences Brandon Haist diagnosis, the next issue of the Engineer, HP User Experience Researcher, HP Innovation Journal will look at “Future experiences in technology will all “In ten years, experiences will be extremely the latest trends from HP’s 2017 be built around bringing people closer personalized to the user. Users should feel Megatrend report and how they together. Technology should be about a personal, emotional connection to the bridging the gaps of location, nationality, experiences they encounter. Experiences will impact how we work, live, and language to empower us all with the will be smarter, adaptable, and more and learn in the future. . ability to create something incredible.” automated to fit the users’ needs.”

“It starts with the individual. How they feel, “I start with the storytelling of the what brings them joy. If you can capture experience and how it is going to be what inspires us as humans, then you're defined. I carve out what the experience designing technology that will truly impact needs to be and map out users’ set the world.” . expectations. Future experiences must be simple and easy to use.” .

Michelle Walton Tiffany Chu Security Operations, Senior Color, Materials and Finish Cybersecurity, HP Designer, HP

“It will be intimidating and exhilarating! As “I see design as an art of celebration. A larger amounts of data are gathered, it will great way to design for the experience be imperative to secure it by implementing of the future starts with the fusion of technology that is unheard of today. duality—traditional craftsmanship and Additionally, new inventions—self-driving the technological innovation; real-life and cars and health devices—will need to be virtual reality; Ying and Yang.” secured as well.” “Technology and social media have “Designing cybersecurity solutions is always changed the way we see ourselves about making it difficult for people who and how the world sees us. Our future should not have access get in. If that fails experience will depend on how individuals the next step is to make it hard for them define and construct their own online and to get around—to isolate the threat. The offline lifestyle." . secret? know your network and its users, while forecasting potential threats.” .

Issue 5 · Winter 2016 · Innovation Journal 31 © 2016 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty state- ments accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

December 2016 This publication was printed using an HP Indigo 10000 Digital Press.