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enjoy making the choice. A thing of beauty Making it all happen Two in the snow lobby Hardly arrived, she flies off again. Energy from the mountains: the basecamp Shoot that ball! The world of TV personality Mel Gee. team organises company events. Two Frenchmen playing polo: on ice. The sultan of sound Him and her. That car. Accuracy under pressure lounge Hi-fi at its ultimate level: Amar G. Bose Love leads to irresponsibility: Lounge Talk: Heinz Neth talks about and his successful quest for perfection. He and she on a hot trip around Milan. the secret of good olive oil. Worth knowing “Five a.m. – you know?” Under the surface gallery Must-haves. Brighten up your life. Special service required? The perfect surface. Japanese craftsmen Mark Fuller will make it happen! bring everyday objects to life. 4.000. EN 20.– 40. 40. Infiniti Magazine 25. – – – – ¥ $ CHF € issue 4 £ INFINITY MAG 460x300 CV-LUN2 UK:INFINITY MAG 460x300 CV-FC2 UK 8/07/09 15:50 Page 1 INFINITY MAG 460x300 CV-LUN2 UK:INFINITY MAG 460x300 CV-FC2 UK 8/07/09 15:51 Page 2 INFINITY MAGAZINE 460x300 CV-LUN2 UK - Issue Date: 29 SEPTEMBER 460x300 CV-LUN2 INFINITY MAGAZINE Celebrate their odyssey into space at louisvuittonjourneys.com Some journeys change mankind forever. Sally Ride, first American woman in space. Buzz Aldrin, Apollo 11, first steps on the moon in 1969. Jim Lovell, Apollo 13, commander. Louis Vuitton is proud to support The Climate Project. masthead Adeyaka is the official magazine of Infiniti. publisher Infiniti Editorial Zone d’activités La Pièce 12 1180 Rolle Switzerland www.infiniti.com concept and editorial direction Dear Reader, Andreas Sigl, Infiniti project management and internationalisation Patrice Virte, Infiniti Where do your prefer to sleep – in your own bed or a hotel? Are you more relaxed at home or in a restaurant? Do you feel better in publishing council Wayne Bruce (Infiniti), Shannon Deye (Infiniti), Bastien Schupp your own garage or at a dealer’s showroom? (Infiniti Europe), Claude Hugot (Infiniti Europe), Michael Kopke (Infiniti Canada), Abhijeet Pandit (Infiniti Middle East), Olga Filippova (Infiniti Russia), Francesca Ciaudano (Infiniti Middle East), Anastasiya Should you prefer the first of these three, then you probably have Glebova (Infiniti Russia), Hakam Kherallah (Infiniti Middle East) the same opinion as others. Yet you might, for example, just care to editorial köckritzdörrich GmbH add the reservation: “it depends”, because that’s the way it can be. Agentur für Kommunikation It’s a question of which hotel you sleep in, at which restaurant you Obere Wässere 3 72764 Reutlingen, Germany eat and which dealership you drive up to. If you are unlucky, you Germany Phone: +49 7121 4 33 04 -0 will merely be treated there as a guest. Fax: +49 7121 4 33 04 -10 www.gokd.net [email protected] But if you strike it lucky, you might just get the feeling of not being creative director in a hotel, at a restaurant or in a car showroom. You’ll feel like you Danny Ocean are at home. In Japan, this special and very old form of hospitality editor-in-chief Thomas Thieme has its own name: Omotenashi. It is all about finding your way into art direction, graphic design & layout the soul of the visitor. Its particular charm is in the way that the Wolfgang Seidl service also pays attention to the tiniest detail in an unobtrusive way. layout production www.seidldesign.com photo production Lutz Suendermann In this issue, you can read about people who actually see this type publishing director of service as their true calling in life. One example is a London hotel Berthold Dörrich publishing manager manager whose clientele is well-known for being one of the most Christian Westenhöfer demanding types. Yes – rock stars! We present a Swiss dare-devil contributors to this issue whose service for stressed-out management people actually includes Greg Anderson, David Breun, Joachim Fischer, Patricia Gebhart, Claus Geiss, Marc Gilbert, Joachim Kurz, Jean Daniel Lorieux, Kevin Mcgue, constructing igloos. I would also like to take the opportunity of Patrick Morda, Veronika Muck, Frank M. Orel, Michael Raeke, Deniz Saylan, Moritz Silzer, Björn Schmiedel, Dr. Ulrich Schneider, Frank introducing you to Mel Gee: a globetrotter and power lady. And Schott, Philipp Tingler, Nacasa & Partners Inc. that’s not just because she gets to have a look at the new Infiniti picture editor G37 Convertible. Irmi Fezer advertising sales If you would still like to know what Omotenashi is like in practice, Christian Westenhöfer, [email protected] then may I recommend that you pay a visit to one of our new translation & linguistic review Ana Gárate, Klaus Herrmann, Chris Irwin, Geneviève von Levetzow, Infiniti Centres. Berthilde Rebstock, Paolo Scopacasa print and prepress Be inspired. Enjoy the magazine! Raff GmbH www.raff.de Sincerely, No reproduction in whole or in part without prior written permission of the publisher. No liability can be accepted for jim wright unsolicited manuscripts or photographic material submitted to this publication. Specifications may vary from the models shown. Vice President Infiniti Africa, Middle East, India and Europe adeyaka Infiniti Magazine Contents issue 4 lobby lounge gallery 05 Editorial Jim Wright, Vice President Infiniti Africa, Middle East, India and Europe what does adeyaka mean? lobby 10 26 36 The term adeyaka cannot be translated easily in one word because it means so much more. It stands for luxury, distinction, Lobby News Making it all happen Two in the snow elegance and a special way of life. It is also about vibrancy and powerful colours that represent boundless possibilities to live Here we have something for you. A marketing manager throws in his job to go on They came to chase the ball and left the icy field at your own life. The people in Japan smile when they say Adeyaka. This word sums up everything that makes Infiniti what it is, and organise adventures in the outdoor paradise Verbier as champions. Clément Delfosse and David because Adeyaka also means: take your opportunity. enjoy making your choice. 12 of Switzerland. Event visionary Renato Merz Amar are the kings of snow polo. A thing of beauty requests you to join him at “basecamp”. She travels the world and experiences one “Thank You God” moment after the other. 34 Her name: Mel Gee “Escapeseeker”. Adeyaka Omotenashi! accompanies the TV personality with the The Japanese were always world leaders in dream job to Provence. hospitality. Dr. Ulrich Schneider writes about tempura restaurants, the “Sushi Samurai” and bowing at an angle of thirty degrees. lounge 54 68 110 Lounge News Him and her, that car and this night The way of the architects Some things that you might not have A concept car like this can already lead you It looks like a space ship, but is a weekend seen before. into temptation, particularly when it is called house. ARTechnic Architects have built a the Essence and is situated in Milan. mother-of-pearl oasis of peace at Karuizawa in 56 Or disappears there. Japan. It is more about the idea What makes things so special? Philipp Tingler 86 looked into it and found authenticity, materiality Accuracy under pressure and finesse. And where? In minimalism and “You won’t find any plastic bags at my place”, 790 Euros shirts. says olive-rebel Heinz Neth. Sat on the Fritz Hansen chair, he philosophises about the art of 62 pressing olives and what he views as luxury. The sultan of sound At the age of 13, he opened a radio repair shop 94 and by the age of 79, he had amassed 1.4 billion Flying Quantum Leap dollars. We are talking about Amar Bose. Portrait It can taxi, float and fly and it looks brilliant. The of a self-made man, psychoacoustics expert and Icon A5 with its folding wings is supposed to do hands-on genius. for aircraft what the Ducati did for motorbikes. gallery 120 134 166 Gallery News Under the surface Infiniti Centres in Europe Isn’t life great? Not as smooth as silk, but full of soul. The perfect surface needs perfect lacquer, which is extracted 168 122 from the sap of the Urushi tree. Adeyaka lives! “Five a.m. – you know?” He has a hotel in London that caters for rock 142 stars. She photographs celebrities at the Car Gallery “Peninsula” in Beverly Hills. Twice the extreme Cars to drive. Cars for life. By Infiniti. hotel experience, twice the demands. Would you like more adeyaka? Please be our guest at www.adeyaka.com East Hotel Hamburg, Germany lobby Enjoy everything that’s waiting for you. A warm welcome to the World of Infiniti. adeyaka Infiniti Magazine lobby adeyaka Infiniti Magazine lobby Lobby news PTS CE CON W FLO TRI SY OF E COURT MOTO AWA K flowing form I keep your cool MUST HAVE Usually, one pays little attention OR SHI MUST HAVE Why do you need a vest that to a tap. Unless of course you have one of the cools the body? The answer: it’s for the next latest taps by British company Triflow installed marathon. Indeed, the kit that contributes your bathroom. Designed by architectural and the emperor’s new clothes the fix of boldness towards victory or defeat is not just your industrial design star Zaha Hadid, it does not MUST HAVE What is the first thing that MUST HAVE A bike without gears? Of course, upper class shoes alone. There are also minor things that just look amazing, but is also impressive in springs to mind with Japanese fashion? why not? The valiant shall inherit the earth.