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Since Opening Its First Resort in 1981, Sandals Resorts Has Been at The SUPERBRANDS ANNUAL 2015 SANDALS RESORTS Sandals Resorts has also recently unveiled plans to add five stunning Maldivian-style Brand History overwater suites to the private offshore sandals.co.uk 1981 Gordon ‘Butch’ Stewart opens Sandals island at Sandals Royal Caribbean Spa Montego Bay, the flagship resort. Resort and Offshore Island. Each of the 1986 Sandals Royal Caribbean opens suites will feature a private outdoor becoming the only resort in Jamaica Jacuzzi tub and shower, 1,600 sq ft of with its own private island. interior space, and even glass flooring in 1988 Sandals Negril opens its doors. the living area, which will be lit for 1989 Sandals Ocho Rios makes its debut in night viewing. ‘Butch’ Stewart’s hometown. 1991 The chain welcomes Sandals Grande Brand Values Antigua – the first destination outside DID of Jamaica to have a Sandals presence. Sandals continues to build on its world- Market Dining last year; an extensive programme YOU KNOW? leading position in the Caribbean hotel 1993 Sandals Regency La Toc debuts in Bombay Club at Sandals Barbados Saint Lucia. Since opening its fi rst resort In recent years the concept of luxury travel which encompasses every element of the Sandals has been industry with innovations such as the 1994 Sandals introduces Sandals Halcyon, voted the world’s leading ® in 1981, Sandals Resorts has has steered away from conservative, off-the- dining experience from restaurant, menu, Luxury Included concept. providing guests an intimate hideaway prestigious awards such as all-inclusive resort for the the 280 room resort features shelf five-star packages towards tailor-made uniform design and service standards, to in Castries, Saint Lucia. been at the forefront of the Hotel & Resort Operator of the past 19 years, with more a magnificent beachfront Sandals Resorts International also individualism. Right from the outset, Sandals the inspired culinary creations presented. inclusions than any 1996 Sandals Royal Bahamian opens in Year at the TTG Travel Awards, whirlpool, spectacular fire pits, has a philanthropic arm, The Sandals Caribbean all-inclusive travel Resorts set itself apart from its competitors other resort on Nassau, Bahamas. Sandals Resorts was also one of the Best Family Hotel at the Junior the planet. a new swim-up pool bar, unlimited Foundation. Since its inception in 2009, by placing an emphasis on personal choice, 1997 Sandals introduces its first family sector by offering luxury, first operators in the Caribbean to offer Design Awards and a staggering land and water sports, and 11 the Sandals Foundation has aimed to unite resort in Jamaica, as Beaches Negril always aiming to offer more. opens its doors. innovation and choice. In an exclusive Red Lane® Spas, featuring exotic 19 trophies at the World Travel Awards, gourmet restaurants, including Bombay the region with one common goal: to Where others had inclusive buffet-style indigenous therapies. For couples looking including World’s Leading All Inclusive Club, Sandals’ first ever Indian restaurant. elevate its people and protect its delicate Beaches Turks & Caicos opens in industry brimming with new Overwater Suites at Sandals Royal Caribbean in Jamaica Providenciales, becoming the second meals and rooms at a set rate, Sandals for the ideal romantic rendezvous, Sandals Company for the 19th year running. ecosystem under the pillars of community, family resort. 2015 will see work commence on a new contenders, the combined Resorts’ prices covered gourmet specialty offers ‘Love Nest Dream Suites’ – some of education, and the environment. Five 2001 Recent Developments Beaches Resort in Antigua. Beaches Antigua Sandals Royal Plantation opens in restaurants, premium brand drinks, tips and the most unique suites in the Caribbean, years later, the Sandals Foundation has Ocho Rios. knowledge and experience of One of Sandals Resorts’ biggest will be set on one of Antigua’s stunning taxes, in addition to land and water sports set apart from the main resorts. OF ALL SANDALS hosted more than 10,500 volunteers, 2002 Sandals Grande St. Lucian, Saint Lucia Sandals’ management team ACCOMMODATIONS developments in 2013 was the opening beaches, Long Bay, and will boast one to and Beaches Ocho Rios, Jamaica such as scuba diving. Currently there are 15 40% raised US$4.3 million, and developed open. ‘Your Wedding. Your Style.’ is a destination of its first resort in Grenada. An exotic, four bedroom rooms and suites, up to 12 and resort staff has kept Sandals resorts aimed at ‘two people in love’ ARE SUITES over 300 programmes and initiatives wedding concept that allows couples to unspoiled hideaway, Sandals LaSource restaurants, conferencing facilities and a 2005 Sandals Whitehouse European located in Jamaica, Saint Lucia, Antigua, across Jamaica, Antigua, Saint Lucia, the Village & Spa – the first resort on the the company at the head of personally style and execute their dream Grenada provides guests with three wide range of unique features that include a the Bahamas, Grenada and, most recently, Bahamas, Turks & Caicos, Grenada and unchartered south coast of Jamaica wedding at any one of Sandals and incredible villages, a wealth of land and waterpark, cinema, Xbox® Play Lounge and – opens. the expanding all-inclusive Barbados. Its sister brand, Beaches Resorts, Barbados valued at over US$17 million. Beaches’ 18 Caribbean resorts, complete water sports, and 10 gourmet restaurants. BMX track. 2008 Grand Pineapple Beach Resorts open currently comprises three resorts in Jamaica market. After all, it was with an exclusive online Destination in Jamaica and Antigua. and Turks & Caicos. Beaches Resorts caters October 2013 also saw the acquisition of Sandals that introduced the Wedding Designer tool. 2009 The Sandals Foundation is announced. for families, groups, couples and singles. Sandals Resorts International’s (SRI) first Promotion ® 2010 Sandals Emerald Bay, Great Exuma, Luxury Included concept. Achievements resort in Barbados. Scheduled to re-open Sandals Resorts’ multimillion-pound advertising campaign supports the efforts of travel Bahamas opens. Product Sandals didn’t invent the all-inclusive in January 2015, following extensive agents and tour operators to market both the Sandals Resorts and Beaches Resorts Sandals was the first all-inclusive resort 2013 Sandals LaSource Grenada Resort & concept, but it has perfected it. For over renovation work, Sandals has gone to great brands. Sandals’ visual brand identity is evolving to suit global markets, becoming Spa opens. company to offer à la carte dining with a three decades, it has won every resort lengths to make this – its newest Luxury- more sophisticated and lifestyle-focused. Sandals Resorts and Beaches Resorts operate Sandals Barbados is acquired. range of culinary experiences that reach far award and accolade in the industry, placing Included® resort in the Caribbean – the a sophisticated CRM programme, which includes a highly attractive loyalty scheme, 2014 Sandals launches ‘The Closer You beyond its Caribbean roots. To expand this Look, The Better We Look’ concept. Sandals leagues ahead of any other all- Interior of the Overwater Suites ultimate 5-star destination in Barbados. Set Sandals Select. approach, Sandals introduced Discovery inclusive resort. 2014 has seen an array of at Sandals Royal Caribbean in Jamaica on the pristine white sands of Dover Beach, superbrands.uk.com 49655_SB_2015_Brand_p110-111_Sandals.indd All Pages 30/01/2015 14:06 SUPERBRANDS ANNUAL 2015 SANDALS RESORTS Sandals Resorts has also recently unveiled plans to add five stunning Maldivian-style Brand History overwater suites to the private offshore sandals.co.uk 1981 Gordon ‘Butch’ Stewart opens Sandals island at Sandals Royal Caribbean Spa Montego Bay, the flagship resort. Resort and Offshore Island. Each of the 1986 Sandals Royal Caribbean opens suites will feature a private outdoor becoming the only resort in Jamaica Jacuzzi tub and shower, 1,600 sq ft of with its own private island. interior space, and even glass flooring in 1988 Sandals Negril opens its doors. the living area, which will be lit for 1989 Sandals Ocho Rios makes its debut in night viewing. ‘Butch’ Stewart’s hometown. 1991 The chain welcomes Sandals Grande Brand Values Antigua – the first destination outside DID of Jamaica to have a Sandals presence. Sandals continues to build on its world- Market Dining last year; an extensive programme YOU KNOW? leading position in the Caribbean hotel 1993 Sandals Regency La Toc debuts in Bombay Club at Sandals Barbados Saint Lucia. Since opening its fi rst resort In recent years the concept of luxury travel which encompasses every element of the Sandals has been industry with innovations such as the 1994 Sandals introduces Sandals Halcyon, voted the world’s leading ® in 1981, Sandals Resorts has has steered away from conservative, off-the- dining experience from restaurant, menu, Luxury Included concept. providing guests an intimate hideaway prestigious awards such as all-inclusive resort for the the 280 room resort features shelf five-star packages towards tailor-made uniform design and service standards, to in Castries, Saint Lucia. been at the forefront of the Hotel & Resort Operator of the past 19 years, with more a magnificent beachfront Sandals Resorts International also individualism. Right from the outset, Sandals the inspired culinary creations presented. inclusions than any 1996 Sandals Royal Bahamian opens in Year at the TTG Travel Awards, whirlpool, spectacular fire pits, has a philanthropic arm, The Sandals Caribbean all-inclusive travel Resorts set itself apart from its competitors other resort on Nassau, Bahamas. Sandals Resorts was also one of the Best Family Hotel at the Junior the planet. a new swim-up pool bar, unlimited Foundation. Since its inception in 2009, by placing an emphasis on personal choice, 1997 Sandals introduces its first family sector by offering luxury, first operators in the Caribbean to offer Design Awards and a staggering land and water sports, and 11 the Sandals Foundation has aimed to unite resort in Jamaica, as Beaches Negril always aiming to offer more. opens its doors.
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