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20180307.Pdf Graphic designer Joleen Grant did what designers do best – CONTRIBUTED PHOTOS create her own African-inspired The team that plays together stays together! Team members from Sandals Resorts International turned out in fine style on jewellery and shoes just for this Monday, February 26, to enjoy a private viewing of the blockbuster hit, ‘Blank Pather’. From left: Jonique Gaynor, Marcelles Lee, occasion. We say the girl’s got Sheryl Douse, Megan Martin, Staschell Fraser, Crissano Dalley, Daniella Allen, Joleen Grant and Nadine Dennis. skills, what say you? Sandals treats staff to private ‘Black Panther’ viewing Resort company rents theatre to say thank you to team F ALL work and no play later, expressing gratitude for the makes Jack and Jill dull, it’s gesture and reliving their Isafe to say there are no dull favourite movie moments. team members at Sandals Resorts Carmen Prout, company International, especially recently administrator, said, “This was when the company treated over such a kind gesture from the 100 staff members to a private senior executives and a good showing of the highly anticipated reminder that in the midst of a and much-celebrated Marvel hard work week, team members film, Black Panther. can actually take a break. The company, which has long Normally, in the corporate world had a tradition of celebrating its this would be considered an team members and investing in Wakanda Forever! Team members from the company’s unlikely act, but Sandals made it their development, rented a the- Accounts and Auditing departments were obviously having a a reality. This will forever be atre at the Palace Multiplex and good time at the private viewing of the hit Marvel film, ‘Black etched in my mind.” treated the team from its head- Panther’. In front with his best ‘Wakanda Forever’ pose is Her excitement and gratitude quarters to a night at the movies, Andy Roberts, while from left are Cordilyn Heaven, Yanique popcorn included, as a gesture of was shared by Cassandra Dou- Bailey, Sherifa Brown and Audi Cunningham. glas, local purchasing agent at appreciation for their hard work Gimmi mi African princess! These and commitment to the brand. Both were in the Turks and This is a great movie for us to see the company’s Procurement Division. She said, “This was a ladies from the company’s Procurement The event was dubbed ‘A Night Caicos Islands at the company’s together”, he said. “Tonight we Division pulled out all the stops and celebrate you ... tonight we very good idea. It brought in Wakanda’. annual general managers’ meet- were dressed to the nines to view the In a video message played to ing. DaCosta urged the team to celebrate you being here with us everyone together and it really the team, the company’s chief enjoy the night’s offerings, citing as great team members who go felt like a family affair. I was even hit film ‘Black Panther’ at Sandals’ pri- operations officer, Shawn the gesture as just one of the above and beyond every day. We telling someone who works at an vate staff viewing at the Palace DaCosta, apologised for his ways the company chose to show appreciate you,” he said. overseas hotel about it and she Multiplex on February 26. From left are absence and that of the chief its appreciation. “We wish we Excited team members raved was amazed that our company Vensea Hudson, Shantoya Fraser and executive officer, Adam Stewart. could have been there tonight. about the night’s event days did this for us.” Leccian Rowe. 2 HOSPITALITY JAMAICA | WEDNESDAY, MARCH 7, 2018 Make way for the ‘brothers and sisters’ Big push for African American tourists Camille Miller Bartlett added that in addition to Eight-five per cent live in urban Hospitality Jamaica Writer booking advertising spots in the centres, mostly the top 20 metro mainstream media, extra effort is areas. The African American medi- OR DECADES, tourism over- being made to target minority an age is 30, some six years younger seas interests have been frus- groups. than the total US population. tratingly noting that Jamaica F “There is a vast African Ameri- has not being doing enough to tap MORE IMPROVEMENT NEEDED can market out there, along with into the 35-million strong African other minority groups, that we Bartlett added that Jamaica’s American market. need to capitalise on,” the tourism share of the huge United States According to them, the island, minister noted. “We need to appeal market, while showing signs of with its rich diverse culture and to their passion points. We need to rapid improvement over the past world-class attractions, has been get our message of being the friend- year or so, is still too low and that a “missing the boat” by “seemingly liest and most relaxed destination telling and more organised effort is and foolishly” concentrating in the region to their doorsteps.” being made in going after minority almost exclusively on an already- A United States Census Report groups, including those with special clustered and competitive shows the African American popu- needs. “white-only market”. lation at 34,658,190, representing Andrew Young, a former United Well, that appears likely to over 12.3 per cent of the total States ambassador and former change! amount of persons living within the mayor of Atlanta, in a visit to Minister of Tourism Edmund continental USA. Jamaica as guest of the St Ann Bartlett, who is currently on a Almost half (43 per cent) are Chamber of Commerce several CONTRIBUTED PHOTOS European trip, told Hospitality homeowners, and nearly one years ago, raised the view then Black American tourists. Jamaica that the Jamaica Tourist quarter (23 per cent) hold that the “vast and untapped” Board (JTB) has been aggressively bachelor’s degrees or higher from African American market could Mexico,” Young pointed out. “If These are new opportunities for us using social media and other pro- US universities. As consumers, greatly enhance the tourism you put your ads where African to build on our product,” he added. motional means to “make a strong African Americans spend over fortunes of Jamaica. Americans can see them, I The tourism minister said tourists push” for what he readily admits is $500 billion annually, or a house- “The African American market, guarantee you will start usually have the innate desire to be a very lucrative, but vastly hold average of $23,442. African which is 35-million strong, is seeing results.” pampered and that “there is no place bigger than both Canada and untapped market. Americans are also no longer rural. United States Congresswoman in the world that does it better than Yvette Clarke, in a recent visit to Jamaica. Jamaica as guest of the Montego “We have an opportunity to go Chamber of Commerce, agreed. after these niche markets,” he She pointed to the fact that a lot of added. “We have to ensure that we Jamaicans are living in the United get our message out there in an States and that they should be used as part of the marketing tool to effective way so people can under- infiltrate the African American stand that Jamaica is the place to market. feel all right. If this is done right, there is no telling what our growing NEW OPPORTUNITIES potential could be.” Bartlett, in noting that “persons The African American travel to fulfil their passion,” is in community is also said to travel full agreement with the US officials. twice as often on packaged tours as “There are also a set of young the general population and they are people who travel all over the world led by the 2,500 travel planner to participate in activities such as members of the African American city runs and other health activities. Travel Conference. This market is There are also persons with open to new destinations and they disabilities who simply want a place book with the travel industry to go where they can relax and suppliers they meet and build where people are nice and caring. relationships with. HOSPITALITY JAMAICA | WEDNESDAY, MARCH 7, 2018 3 WENTY-ONE semi-finalists will vie for the Tourism Service Excellence TAwards (TSEA) later this month when the awards ceremony will be held. TPDCo announces 2017 The announcement and presentation of the qualifiers was conducted last month at the Marriott Courtyard Hotel in Kingston by the award’s implementing agency, the Tourism Service Excellence Tourism Product Development Company Limited (TPDCo). The 10 individual and 11 organisation qualifiers were selected from 126 nominees Awards semi-finalists and cover the regions of Ocho Rios, Negril, Kingston, the south coast, and Montego Bay. Ranging over various categories within the industry, including accommodation, ground transportation, attractions, and the craft industry, the semi-finalists were selected by a panel of judges through a series of evaluations and interviews. Minister of Tourism Edmund Bartlett in a video presentation, underscored the importance of creating a unique and responsive brand, which, he posited, is achieved through excellent service. “Service excellence is everything in today’s global tourism environment. The way a product or service is delivered to a visitor can make or break a destination. This is why I am passionate about building a service- excellence culture within the tourism sector and its value chain. I want to see Jamaica positioned as a globally competitive destination that provides quality service way CONTRIBUTED PHOTOS beyond our visitors’ expectations,” he said. Dr Andrew Spencer (third left), executive director, Tourism Product Development Company Limited (TPDCo), and He went further to say that the TSEA Dr Carrole Guntley (fourth left), chairperson for the Tourism Service Excellence Awards (TSEA) Committee, pose along- serves as a mechanism to develop the side the 2017 TSEA semi-finalists for the individual category.
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