Smirnoff Dream Weekend Rocks Negril Smirnoff
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Is this the light at the end of the tunnel? Something seems to be highly amusing as CNN anchor in New David Jessop report and others is that the York, Michaela Pereira, and Minister of Tourism and Entertainment Contributor demographic for casino Dr Wykeham McNeill flip through a copy of ‘Jamaica Heritage in gambling is gradually changing ASINOS ARE fast Pictures’, produced by the Jamaica National Heritage Trust. McNeill and the trend appears to bear becoming a major part of some relation to the new presented the book to Pereira as a gift when she paid him a Cthe new tourism offering courtesy call at Half Moon, A Rock Resort, on Saturday, July 19. younger or retired higher- across the Caribbean, despite spending category of visitors She was in the island to trace her genealogical roots in Cambridge, local objections from religious that tourist boards and hoteliers St James, Jamaica. and other groups. Their rise is are seeking. now particularly apparent as According to independent investors, mainly from China, surveys produced for the AGA, DNA connects CNN anchor propose ever bigger resorts with 39 per cent of casino visitors casino-linked complexes. across the US are now between Recently, Yida International to Cambridge, Jamaica 21 and 35 years old, of which Investment, a Chinese group, category, 42 per cent finished A DNA test for her job as CNN and Entertainment, Dr Wykeham signed a memorandum of college. While the overall anchor has led Michaela Pereira of McNeill, on Saturday (July 19), at agreement with Antigua’s new JESSOP profile remains largely in the Canada to Cambridge in St James, Half Moon, A Rock Resort, and was government to construct a older demographic, the Jamaica, to unearth her genealogical presented with a hardbound copy of US$2 billion 1,500-acre and the region’s tourism suggestion is that this might be roots. the book, Jamaica Heritage in destination resort with a casino. offering. changing. “I was adopted as an infant in Pictures produced by the Jamaica The development, which Like them or not, casinos Canada and I always knew that one National Heritage Trust and which includes five hotels, 1,300 have become a major industry. VISITOR SPEND part of my heritage came from captures captivating images of In the US, since the 1980s, the private residences, a golf course, What is less clear is how Jamaica,” she related. But she was Jamaica. number of states that have a conference centre, a marina, much casino-attracted visitors unsure of how the connection came “This is my first visit to Jamaica, legalised casino gambling has and other attractions, including spend on a vacation. Research about. “I didn’t know if one of my and I’m ashamed to say that,” she grown from two to 29, largely as a very large casino, will be suggests that 53 per cent budget parents was Canadian-Jamaican or admitted, but hastened to add, “I’m a means to encourage tourism- larger than the Baha Mar resort under US$100 for a day’s Jamaican,” she said. here now and I can come back as linked economic development, development in The Bahamas. gambling while more than 90 Now living in New York, and many times as I want.” There, a 100,000-square-foot employment, new sources of tax per cent budget less than $300 working with CNN, she needed to do Pereira ended her four-day visit on casino, also backed by Chinese revenue, and increased local per visit. However, it appears a DNA test for her job and an idea Sunday having learned many things money, and operated by a major retail activity. This growth, that of those hotel guests using emerged. “We decided to tell the story and praising the Jamaican people. US gaming company, will open according to the US National a casino, 69 per cent spent of each of our anchors that present on “First of all, the thing that has struck at the end of this year. Gambling Impact Study money on fine dining; 55 per air and we discovered that my roots me the most, everyone without fail – What is striking about these Commission, also resulted from cent saw a show or other live on my paternal side came from rich, poor, black, white, young old – two developments and others more favourable attitudes Jamaica, but specifically from have said welcome home and it makes being considered for Jamaica and among the public towards entertainment; 45 per cent visited a bar or club; and 42 per Cambridge, St James.” me cry. elsewhere in Caribbean is that casinos, and concern that With the curiosity of Alex Haley “The second thing I have learned is almost without exception, these failure to adopt similar cent went shopping. These headline numbers (author of the book, Roots), Pereira how beautiful and warm and new mega resort projects now legislation would see such decided she wanted “to connect with welcoming Jamaicans are. Everywhere include large internationally run investment going to could change significantly in the Caribbean if, as some my roots”. That decision led her to I’ve gone they greet you with a smile casinos that are central both to neighbouring states. Jamaica, supported by her husband and a hug – and not just me, there are the marketing and profitability While there appear to be no Chinese entrepreneurs suggest, they may establish special all- and a film crew, and a journey to five people travelling with me and of what is being planned. figures for the growth of casino Cambridge in south St James. She said they welcomed everybody as if they business-class charters to bring gambling in the Caribbean, the her visit was aimed at “really looking were a member of the family. We leave HARMLESS PLEASURE in high stakes gamblers of industry in the US has become to connect with my ancestors, place with new friends,” she said beaming. FOR MANY Chinese or other origins seeking very large. According to the and time and contacts”. So overwhelming has been the new ‘exotic’ locations where Personally, I have always been American Gaming Association Pereira and her film crew did not welcome she received, Pereira said, “I they might risk their money. opposed to gambling on moral (AGA), total consumer find anyone alive who could be don’t feel like someone who came to US experience would seem to grounds and to what I consider spending at casinos in 2012 identified as a direct family member, visit Jamaica, I feel like Jamaican the soulless ethos of every stood at US$37.34 billion, and suggest that, from a national but she did find some graves that emphatically.” casino that I have ever seen or is again growing. The industry economic perspective, tourism- offered a link with her past and she McNeill said, “I found Mrs Pereira’s passed through, but that said, I also contributed US$8.6 billion related casino gambling, if well has “learnt so many interesting facts” visit very interesting and was pleased accept that for many, they bring in gaming taxes at state and regulated and properly taxed, about Jamaica. that she regarded what she has found harmless pleasure and other levels. may have much, therefore, to Prior to her departure, Pereira paid to be so amazing. We welcome her excitement and form an What is particularly offer Jamaica and other regional a courtesy call on Minister of Tourism home to Jamaica with open arms.” essential part of their vacation interesting from the AGA destinations new to the casino 2 HOSPITALITY JAMAICA | WEDNESDAY, AUGUST 6, 2014 Smirnoff Dream Weekend rocks Negril Janet Silvera Hospitality Jamaica Coordinator HE THRONG in the parking lot at Hedonism II TNegril spilled onto the road outside its main gate, and this was normal for most of the resorts in the Capital of Casual, as thousands invaded the resort town for Smirnoff Dream Weekend (SDW). Far more than a weekend, in fact SDW lasted for six days and 10 parties, between August 1 and 6. This year, the numbers seemed to have doubled as the yuppies changed gear, making way for a crowd with superior spending power. Now in its sixth year, SDW has surpassed last year’s projection of injecting one billion dollars into the Negril economy. “Dream Weekend brings a different feel to tourism around the Negril area, in particular entertainment,” said hotelier, Kevin Levee of Hedo II. He added that he has seen a TVJ’s Intense presenter, Scott Wilson (centre), had intense remarkable growth in the number heat around him as he was sandwiched by these ladies at Wet of locals and members of the and Wild at the Smirnoff Dream Weekend party at Kool diaspora staying at his property, Runnings Waterpark in Negril on Sunday, August 3. “which is good for business. We welcome them, and invite more to The news has been welcomed by be a part of the event.