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By Offering Luxury, Innovation and Choice, Sandals and Beaches Resorts Have Been at the Forefront of the Caribbean All-Inclusive Travel Sector for 36 Years

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By Offering Luxury, Innovation and Choice, Sandals and Beaches Resorts Have Been at the Forefront of the Caribbean All-Inclusive Travel Sector for 36 Years Superbrands UK Annual V19 By offering luxury, innovation and choice, Sandals and Beaches Resorts have been at the forefront of the Caribbean all-inclusive travel sector for 36 years. In an industry brimming with new contenders, the combined knowledge and experience of Sandals’ management team and resort staff has maintained its market-leading position. Market The award-winning Sandals Whitehouse European In recent years the concept of luxury travel has Village & Spa was relaunched as Sandals South steered away from conservative, off-the-shelf Coast in Jamaica in 2016. Recent renovations include fi ve-star packages towards tailor-made holidays. a dedicated Over-the-Water bar, Latitudes°, Sandals Resorts sets itself apart by placing with hammocks suspended above the Caribbean an emphasis on personal choice, always aiming Sea; a new Italian Village comprising 112 ocean- to offer more for the price of the holiday. facing rooms and suites as well as new 5-Star Global Gourmet™ dining options such as Sushi on The Sand, Sandals Resorts’ prices include 5-Star Global Jerk Shack (an open-air seating restaurant Gourmet™ specialty restaurants, premium brand serving authentic jerk dishes) and Schooner’s drinks, tips and taxes, in addition to land and (a restaurant which serves Caribbean fare). water sports such as golf and complimentary scuba diving*. There are 16 Sandals resorts created Achievements exclusively for ‘two people in love’ located in Jamaica, In 2017, Sandals received an array of Travel Trade Saint Lucia, Antigua, the Bahamas, Grenada awards including Hotel & Resort Operator of the and Barbados. Its sister brand, Beaches Resorts, Year at the TTG Travel Awards (for the ninth currently comprises three resorts in Jamaica consecutive year) as well as a Selling Travel and Turks & Caicos. Beaches Resorts caters Agents Choice Award. The Luxury Included® for families, groups, couples and singles. resort company also won 11 awards, as voted *price includes two dives per day for certifi ed divers DID YOU KNOW? for by consumers at the World Travel Awards. For the 22nd consecutive year, Sandals Resorts Product Sandals Resorts is home was recognised as the Caribbean’s Leading Hotel In March 2017, Sandals Resorts launched Brand, demonstrating its continued commitment 12 Over-the-Water Honeymoon Butler Bungalows to 38 Over-the-Water Suites, to the excellence of the brand and its resorts. and fi ve Over-the-Water Villas at Sandals Royal Caribbean Spa Resort & Offshore Island in Jamaica. with 17 at Sandals Royal Sandals Resorts International has a philanthropic This was followed by the opening of nine Caribbean, 12 at Sandals arm, The Sandals Foundation. Since its inception Over-The-Water Honeymoon Butler Bungalows in 2009, it has aimed to unite the region with one at Sandals Grande St. Lucian, Saint Lucia South Coast and nine at common goal: to elevate its people and protect in May 2017. These lavish bungalows are the its delicate ecosystem under the pillars of community, fi rst of their kind in the Caribbean and feature Sandals Grande St. Lucian. education, and the environment. Eight years later, an over-water hammock for two, expansive the Sandals Foundation has implemented projects sundeck, Tranquility Soaking Tub™ and glass and programmes worth over $28m including fl oor panels that provide views of the marine training over 1,100 teachers and impacting more life below. The Tahiti-style private villas are larger than 227,000 people through healthcare initiatives. than the bungalows and feature an infi nity pool and two outdoor showers, amongst other Recent Developments high-end, luxury features. Sandals Resorts welcomed its second Luxury Included® resort to Barbados in December 2017, Sandals recently unveiled the fi rst Over-the- just in time for the winter season. Sandals Royal Water wedding chapels in the Caribbean. Barbados offers 222 concierge and butler-level Both Sandals South Coast in Jamaica and suites as well as being home to a number of Sandals Sandals Grande St. Lucian in Saint Lucia fi rsts. A four-lane bowling alley, a men’s barbershop feature Over-The-Water Serenity Wedding and an exclusive rooftop infi nity pool, complete Chapels complete with 360-degree, with the French restaurant, La Parisienne and panoramic water views with a glass poolside bar, are a selection of the innovations aisle bottom. that are debuting at the new Sandals Royal superbrands.uk.com 555944_SB18_p090-091_Sandalls.indd5944_SB18_p090-091_Sandalls.indd 9090 223/01/20183/01/2018 008:588:58 Sandals Resorts Barbados resort. Rooms include Sandals’ signature Rondovals, Millionaire Butler Suites and Skypool Suites, along with an extensive Crystal Lagoon Pool Complex Brand History including Swim-Up Suites. For guests in select top category suites, Sandals Royal Barbados offers 11981981 Sandals Montego Bay, the fl agship chauffeured Rolls-Royce airport transfers. resort, opens. 11985985 Sandals Inn opens in Montego Bay. Following a series of Over-the-Water additions at Sandals Resorts, the recently 11986986 Sandals Royal Caribbean opens renamed Sandals South Coast resort opened becoming the only resort in Jamaica 12 Over-the-Water bungalows in December 2017. with a private island. These offer luxuries such as an expansive patio 11989989 Sandals Ochi makes its debut in ‘Butch’ ™ with a Tranquility Soaking Tub , a hammock Stewart’s hometown. for two that sits above the water and an outdoor 11991991 Sandals Grande Antigua – the fi rst destination outside of Jamaica to have a Sandals presence – opens. 11994994 Sandals Halcyon in Castries, Saint Lucia opens. 11996996 Sandals Royal Bahamian opens in Nassau, Bahamas. 11997997 Sandals introduces its fi rst family resort shower. The interior boasts ‘sea-through’ in Jamaica, as Beaches Negril opens glass fl oors, a king-size bed, and a spacious, its doors. Beaches Turks & Caicos opens spa-style bathroom. Guests can also benefi t in Providenciales, becoming the second from personalised butler services and 24-hour family resort. room service. 22002002 Both Sandals Grande St. Lucian, Saint Lucia Beaches Turks & Caicos was also re-opened and Beaches Ocho Rios, Jamaica open. in December 2017, post Hurricane Irma. 22005005 Sandals South Coast, Jamaica opens. New additions include a new Sky Rooftop Grand Pineapple Beach Resort opens Restaurant, combining fi ne dining with 22008008 in Negril, Jamaica. spectacular views of Grace Bay; and Bombay, offering the fi nest authentic Indian cuisine. 22009009 The Sandals Foundation is announced. This brings the total number of restaurants 22010010 Sandals Emerald Bay, Great Exuma, at Beaches Turks & Caicos to 21. Bahamas opens. In 2016, Sandals and Beaches Resorts opened 22013013 Sandals LaSource Grenada opens and a £1.5m dedicated retail store in Chelsea, Sandals Barbados is acquired. London. The 5,000 sq ft interactive store 22015015 Sandals Barbados opens following further cements Sandals’ status as industry an extensive renovation project. leader and innovator, as the fi rst overseas hotel brand to have a stand-alone high street 22016016 Sandals opens its fi rst ever dedicated outlet in the UK. The Sandals store has hosted high street retail experience, Sandals an array of events with media partners Luxury Travel Store, in Chelsea, London. in 2017. 22017017 Sandals Royal Barbados opens. Promotion Sandals Resorts’ advertising campaigns support the efforts of travel agents and tour operators to market the Sandals Resorts and Beaches Resorts brands. Sandals’ visual brand identity is evolving to suit global markets, in particular the expansion into Europe, ensuring the brand is more sophisticated and lifestyle-focused. Sandals Resorts and Beaches Resorts operate a sophisticated customer relationship management programme, which includes a loyalty scheme, Sandals Select. The Sandals Select Rewards Programme has recently launched six new tiers each offering a range of superb offers, new pre-travel items and a simplifi ed enrolment process. Brand Values Sandals continues to build on its strong position in the Caribbean hotel industry with innovations such as the Luxury Included® concept. sandals.co.uk 555944_SB18_p090-091_Sandalls.indd5944_SB18_p090-091_Sandalls.indd 9191 111/01/20181/01/2018 114:144:14.
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