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2016 Annual Report

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2016 Annual Report 10 years of This logo is good for printing off an office color printer as well as printing in offset 1-color Changing the color is easy: select all and apply any PMS color 2016 Flatiron 23rd Street Partnership Annual Report A 10 years of This year, the Flatiron/23rd Street Partnership Business Improvement District (BID) celebrates a decade of service in the community. As we look back over the past ten years, it’s important to remember how we got here: through strong partnerships. Partnership with the City of New York. Partnerships with local property owners, businesses, and residents. Partnerships with many others who love the neighborhood and want it not only to succeed, but to thrive. bring neighbors together, and foster a true sense of community. The The neighborhood of today is quite neighborhood’s most vulnerable different than that of 2006. Building individuals are provided meaningful upon inherent strengths such as great ways to access programs, services, access to transportation, a strong and shelter on an ongoing basis. commercial core, and a world-class We are extremely proud of the role public park; this historic yet modern that we have played as a steward area has continued to grow into a of the neighborhood’s progress and flourishing 21st century mixed-use transformation. community. Hundreds of companies— large and small—have moved in, The work of the BID over the past bringing thousands of office workers, decade would not have been coupled with numerous residential possible without the efforts of projects and hotels. Flatiron is a place countless individuals, businesses, where everyone feels at home. The and organizations, particularly heart of the technology, advertising, our dedicated, volunteer Board media, and information (TAMI) sector of Directors. and Silicon Alley? Yes. World-class dining? Yes. Robust retail options As the BID celebrates a decade to serve every taste? Yes. Cultural of service, we look forward to attractions? Yes. An increasing number continuing to meet the needs of the of people calling the area home? Yes. neighborhood of today and tomorrow. In short, the neighborhood has it all. Sincerely, Additionally, as a result of the BID’s work over the past decade, the area has transformed. Foremost is a clean and safe environment for those who live in, work in, and visit. Streetscape, beautification, and Jennifer Brown pedestrian plaza initiatives have Executive Director enhanced the public realm, provided new amenities, and aesthetically upgraded the area. The neighborhood itself and its many restaurants, retail, and cultural attractions are actively promoted through multiple channels, including digital and print. Events Gregg Schenker and programming throughout the Chairman year provide important information, B 1 01 06 10 #Flatiron Free WiFi FREE THE 23RD STREET, FIFTH AVENUE things AND BROADWAY CORRIDORS 02 under Super Free Two taper Mondays! candles performances $1 FREE FLYING TIGER $10 THE PEOPLES IMPROV THEATER 07 03 #willrunforjuice Saturday Paperback copy morning Instagram of War and Peace promotion $2 HOUSING WORKS THRIFT STORE FREE JUICE PRESS 08 04 Premium draft beer exhale core barre during happy hour $2 fusion class SCHNIPPERS FREE 09 ATHLETA 05 Shoe shine $3 LUZ’S SHOE REPAIR 10 One tennis ball $1 Maui Wowie NEW YORK DOG SPA & HOTEL Smoothie *ALL PRICES LISTED ARE SUBJECT TO $7.50 CHANGE AND DO NOT INCLUDE TAX. FLATIRON GREEN CAFÉ 2 3 01 06 BID Holiday program 10 begins creation 2012 2006 07 major 02 Co-founding of the East Side BID Alliance 2007 03 Phased tree pit moments expansion program Creation of Master Plan for Streetscape and completed Beautification 2013 2008 08 04 NYC EDC Wireless Corridor contract awarded to BID Flatiron Public 2013 Plazas creation & 09 ribbon cutting Founding website 2008 in .NYC program; Launch event in Flatiron 05 Public Plaza Launch of 2014 Intersections 10 Series Plaza permanent 2009 reconstruction process begins 2015 4 5 01 06 Alexander Cartwright The Toy Center opens 10 founds the to the industry Knickerbocker Base 1909 Ball Club 200 FIFTH AVENUE 1842 07 historic FIFTH AVENUE AND 23RD STREET The Armory Show 02 is exhibited Novelist Edith Jones 1913 (later known by her 69TH REGIMENT ARMORY AT events LEXINGTON AVENUE AND 25TH married name, Edith STREET Wharton) is born 08 1862 in the 14 WEST 23RD STREET A tragic fire levels 03 the entire block of Broadway Statue of Liberty’s 1966 district Arm is displayed as 22ND AND 23RD STREETS part of a fundraising 09 campaign 1876-1882 MADISON SQUARE PARK 04 American popular song flourishes in Tin Pan Alley LATE 1800S Baruch College opens WEST 28TH STREET BETWEEN FIFTH AND SIXTH AVENUES the doors to its William and Anita Newman 05 Vertical Campus 2001 ONE BERNARD BARUCH WAY 10 The Flatiron Building Eataly New York sells PHOTO CREDITS 05. COLLECTION OF MIRIAM BERMAN completes construction first bowl of pasta 09. BARUCH COLLEGE 1902 2010 10. EATALY NEW YORK BROADWAY AND 23RD STREET 200 FIFTH AVENUE 6 7 01 06 10 Dropbox Bonobos Remote data storage service E-commerce apparel retailer 45 WEST 25TH STREET 50 WEST 23RD STREET 07 major 02 FanDuel Tumblr Fantasy sports league facilitator Microblogging platform tech firms 300 PARK AVENUE SOUTH 35 EAST 21ST STREET 03 08 AppNexus SoundCloud in the Online advertising firm Audio distribution platform 28 WEST 23RD STREET 50 WEST 23RD STREET 04 09 district Betterment Yext Goal-based investment website Location data management 1 MADISON AVENUE 61 WEST 23RD STREET 10 05 Taboola General Content marketing platform 28 WEST 23RD STREET Assembly Adult technology education 902 BROADWAY *INCLUSION OF FIRMS WAS DETERMINED BY DOLLAR AMOUNT OF VENTURE CAPITAL INVESTMENT AS REPORTED BY 10 CRUNCHBASE.COM. 8 9 01 06 Basement 10 “rec room” HILL COUNTRY CHICKEN kid-friendly 07 Hands-on fresh Square- pasta class LA SCUOLA GRANDE, activities wheeled EATALY NEW YORK trike 08 NATIONAL MUSEUM OF MATHEMATHICS CircusYoga KARMA KIDS 02 09 “Scribble and Little ones dribble” class APPLE SEEDS blowout DREAM DRY 03 10 Police Officer Moira Ann Smith Playground MADISON SQUARE PARK 04 “Pirates and Princesses” summer camp TADA! YOUTH THEATER 05 KIDS CLUB Pick-a- Saturday classes MICHAELS Brick wall LEGO 10 11 01 06 Glow-in-the-dark 10 ping-pong SPIN unusual 02 9-ball ladder match challenge SOCIETY BILLIARDS + BAR Daily bike rental fitness CITI BIKE 03 07 Technical sparring opportunities KRAV MAGA ACADEMY 04 Aqua The Distance Bootcamp group treadmill pool fitness NEW YORK HEALTH AND class RACQUET CLUB MILE HIGH RUN CLUB 08 05 Boxing MENDEZ BOXING 09 WeFlowHard Vinyasa Y7 YOGA STUDIO 10 The Reinvention AntiGravity Method class Aerial Yoga CHAISEFITNESS STUDIO ANYA PHOTO CREDITS 07. NEW YORK HEALTH AND RACQUET CLUB 04. BRAD BARKET FOR MILE HIGH RUN CLUB 12 13 01 06 10 Eleven ilili MEDITERRANEAN Madison 236 FIFTH AVENUE 07 Park notable AMERICAN 11 MADISON AVENUE Junoon INDIAN 02 27 WEST 24TH STREET restaurants 08 The NoMad AMERICAN 1170 BROADWAY Hanjan KOREAN 03 36 WEST 26TH STREET 09 Cosme MEXICAN 35 EAST 21ST STREET Hill Country TEXAS-STYLE BARBECUE 04 30 WEST 26TH STREET 10 Upland AMERICAN 345 PARK AVENUE SOUTH Kat & Theo MEDITERRANEAN 05 5 WEST 21ST STREET The Clocktower ENGLISH 5 MADISON AVENUE *LIST COMPOSITION WAS DETERMINED BY COMBINING RANKINGS FROM VARIOUS RESTAURANT-RATING SITES AND 10 PRESS ARTICLES. 14 15 01 06 10 Flatiron Building 02 MetLife iconic Clocktower / New York EDITION Porcelanosa buildings 03 (formerly New York Life Commodore 04 Criterion) 07 The clock at 200 Fifth Avenue 08 Mortimer Building 09 Appellate Division Courthouse of New York State 05 69th Regiment Armory 10 Serbian Orthodox Cathedral of St. Sava Masonic Hall PHOTO CREDITS 05. ERIKA KOOP PHOTOGRAPHY 06. COLLECTION OF PORCELANOSA 16 17 01 05 10 Credit Suisse Grey Global 2,883,489 square feet Group Inc. FINANCIAL SERVICES 337,748 square feet 11 MADISON AVENUE ADVERTISING/MARKETING FIRM largest 02 200 FIFTH AVENUE New 06 AppNexus employers York Life 309,605 square feet ONLINE ADVERTISING FIRM Insurance 28 WEST 23RD STREET Company 07 1,475,000 square feet INSURANCE SERVICES DigitasLBi 51 MADISON AVENUE 245,538 square feet MARKETING AND TECHNOLOGY AGENCY 03 355 PARK AVENUE SOUTH 08 St. Martin’s Press (Macmillan) 175,870 square feet PUBLISHER 175 FIFTH AVENUE Sony (THE FLATIRON BUILDING) 525,000 square feet 09 ELECTRONICS/ENTERTAINMENT 11 MADISON AVENUE Estée Lauder 04 166,544 square feet COSMETICS MANUFACTURER Tiffany & 28 WEST 23RD STREET Co. 10 376,336 square feet Yelp LUXURY JEWELRY RETAILER 152,232 square feet 200 FIFTH AVENUE LOCAL SEARCH PLATFORM 11 MADISON AVENUE *THE LARGEST EMPLOYERS BY SQUARE FOOTAGE OF OFFICE SPACE OCCUPIED AS OF 1/1/16 18 19 10 01 03 staff favorite Flatiron’s golden hour is captured instagram On the 2015 Winter Solstice, in this beautiful the National Museum winter skyline. of Mathematics created a Solstice Star. The angle POSTED FEB 10, 2015 photos of each point of the star 02 corresponds with the angle made by the sun at its highest peak over New York City. POSTED DEC 23, 2015 04 The 2015 Flatiron Holiday Installation—Nova by SOFTlab—was selected in partnership with Van Alen Institute and the art program of the NYC Dept. of Transportation. Cyclists cruise down Park POSTED NOV 18, 2015 Avenue South during Summer Streets, an annual celebration of healthy recreation and sustainable forms of transportation. POSTED AUG 01, 2015 20 21 05 07 08 10 The Peoples Improv Peter Regli’s The BID maintains An instructor Theater performs during 178 tree pit and tree pit “23 Days of Flatiron Cheer” Reality Hacking guards, including these from General with New York Light by No. 320 (SNOW summer plantings in a Assembly INABA as a backdrop.
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