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July Magazine:Layout 1.Qxd O’Dwyer’s Profiles of Travel & Tourism PR firms ahead of industry curves by Kimpton Hotel Group, Affinity, demonstrating relevance in Points.com and the National today’s news climate, addressing Business Traveler’s Association. the changing environmental, business and marketplace needs to capture media attention and BLAZE PR break through the increasing clut- ter. The firm’s long-term clients, 225 Santa Monica Blvd., Third Flr. Santa Monica, CA 90401 such as internationally recog- 310/395-5050 nized Qantas Airways, Qatar www.blazepr.com Airways and World Airways, have benefited with top of mind Craig Rexroad, President awareness and share of voice for Karen Gee-McAuley, Executive their brands through the firm’s Vice President commitment to partnership and passion for measurable results. Award-winning, nationally- AHCG is a founding member of ranked Blaze PR has helped trav- the PR Agency Network, with el and hospitality clients stay rel- affiliate offices in Boston, evant for 20 years by finding their Chicago, Dallas, Los Angeles, unique voice, the right distribu- Miami, New York, and tion channel for their messages Washington, D.C. and making communications Travel industry client experi- work successfully for their busi- ence includes airBC, American ness. Based in Los Angeles, with Airlines, Bahamasair, British New York and San Francisco Airways, FedEx, Los Angeles partner offices, Blaze’s approach World Airports, Loew’s Santa to public relations is impactful Monica Beach Hotel, Mojave because the agency is strategic, Airport, Singapore Airlines, using valuable benchmarking and Turkish Airlines, Qantas Airways, planning processes applied to cre- Qatar Airways and World ative and integrated PR cam- Airways, among others. paigns designed to meet clients’ objectives. Implementing a vari- ety of strategies, from off and Agnes Huff Communications Group organized a series ALLISON & online media relations, strategic of media events for the Qantas A380 launch, including PARTNERS partnerships and promotions or a momentous landing and press conference at LAX event marketing and community with celebrity appearances by Qantas Global Goodwill 505 Samsome Street relations, Blaze has represented Ambassador John Travolta and his Grease co-star San Francisco, CA 94110 more than 175 clients in the Olivia Newton-John, who served as special celebrity 415/217-4500 tourism industry. Some of the flight attendant. The event garnered global media www.allisonpr.com agency’s award-winning work attention and significantly increased Qantas’s book- includes campaigns for Dolce ings among passengers clamoring to experience the Scott Allison, President & CEO Hotels and Resorts, Viking River Qantas A380. Cruises, Shell Vacations Allison & Partners has the Hospitality, Westin Las Vegas, its strategic communications experience and know-how to Grand Cayman, St. Maarten and AGNES HUFF team serving a wide range of gov- deliver big results for the invest- San Diego and Sheraton ernment agencies, local, national ments travel and hospitality Universal Hotel. COMMUNICATIONS and international clients in most clients make in public relations. major industries. With established We’re known for our ability to GROUP expertise in producing special drive positive change, making CM events, strategic public relations ideas “catch fire” and differentiat- COMMUNICATIONS 6601 Center Dr. West, #100 counseling, media relations, ing brands in the minds of con- Los Angeles, CA 90045 online marketing, product launch- sumers through: integrated com- 310/641-2525 20 Park Plaza, Suite 821 www.ahuffgroup.com es and other communications munications campaigns; strategic Boston, MA 02116 assets, AHCG’s focus remains on media relations; digital media and 617/536-3400 Agnes Huff, PhD, President & CEO delivering best-in-class service to social networking strategies; and Anna Jerden, Vice President stimulate consumer interest for its identification of third party part- Lori Moretti, President clients in an ever-changing mar- nerships, influential celebrity Located in Los Angeles, Ágnes ketplace. relationships and entertainment CM Communications is New Huff Communications Group The agency’s specialty travel integration programs. Our travel England’s leading full-service mar- (AHCG) is an award-winning, and tourism practice continues to and tourism clients include the keting communications agency spe- full-service public relations, mar- grow, reaching new heights for its Welsh Assembly Government, cializing in the travel, hospitality, keting and crisis management clients through the firm’s propri- Best Western International, ARA- tourism and entertainment indus- firm. Established in 1995, the etary SmarterPhD Marketing MARK Parks & Destinations, tries. As senior marketing strategist, agency brings more than 30 years Solutions© protocol. AHCG’s Cheapflights.com, Hard Rock agency principal Lori Moretti pro- of collective experience among media relations specialists stay Hotel & Casino Las Vegas, vides creative vision, strategic 18 JULY 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Travel & Tourism PR Firms direction and hands-on personal literally — including sending Buzz service to clients. With in-house Lightyear to “infinity and beyond” capabilities in branding, public rela- with NASA. Our in-depth working tions, graphic design, advertising, knowledge of the travel media puts direct mail, website development, our team in sync and in touch with and social media marketing, CM the industry and your target audi- Communications designs and ence daily, regularly placing stories implements results-oriented mar- in national, local, and trade media. keting programs for clients nation- From editor desksides to ground- wide and abroad. breaking events, Coyne PR has the By integrating online and offline experience to make your brand marketing efforts under one roof, stand out in the crowded travel CM Communications delivers pow- marketplace. erful, cost-effective marketing solu- tions that ensure brand integrity and campaign continuity while targeting CRT/TANAKA LLC domestic and international audi- ences. CM Communications boasts 320 West 13th Street an impressive and growing client New York, NY 10014 212/229-0500 roster which includes The Balsams, Fax: 212/229-0523 a grand resort hotel in New www.crt-tanaka.com Buzz Lightyear finally made it to “infinity and beyond!” Hampshire’s White Mountains; The in 2008, when Disney Parks and Coyne PR teamed up Woodstock Inn & Resort, Mark Raper, Chairman and CEO to launch the new 4-D interactive attraction, Toy Story Patrice Tanaka, Co-Chair, Chief Mania!, opening at Walt Disney World and Disneyland Woodstock, VT; Copley Square SM hotel, Boston, MA; Finale Creative Officer, whatcanbe resorts. Desserterie, Boston, MA, The Ambassador Mike Mulvihill, President Oceanaire Seafood Room, a high- ing more than 350 countries, end seafood restaurant located in CRT/tanaka is an award-win- DEVELOPMENT states, regions and cities since Boston’s Government Center; The ning public relations and market- 1960. Headquartered near Union Georgetown Business ing firm known for its COUNSELLORS Square, DCI fields the largest SM assembly of place marketing Improvement District, Washington, whatcanbe workplace culture INTERNATIONAL DC; and Nantucket’s Shipwreck & and approach to business. specialists in the world, focusing Lifesaving Museum. CM exclusively on travel and eco- Headquartered in Richmond, Va. 215 Park Avenue South, 10th Flr. Communications is the recipient of and New York, with offices in Los nomic development marketing. New York, NY 10003 Destination marketing organi- numerous awards including the Angeles, Washington, D.C. and 212/725-0707 Adrian Award from the Hospitality Norfolk, Va., CRT/tanaka special- www.aboutdci.com zations around the globe turn to Sales & Marketing Association izes in four practice areas — DCI for results-oriented brand- International, and the Bell Ringer Consumer, Health, Corporate and ing, destination representation, Award from the New England Interactive/Social. The agency has Andrew Levine, President media relations, social media Publicity Club. Karyl Leigh Barnes, VP/Tourism strategy, special event design been recognized with more than Practice 300 national and regional awards and management, travel trade for its strategic counsel, creativity, sales and marketing, crisis com- COYNE PR Development Counsellors munications, and media / workplace culture and community International (DCI) is the leader 14 Walsh Drive service. Current clients include Air in marketing places, represent- Continued on page 20 Parsippany, NJ 07054 New Zealand, Cambria Suites 973/316-1665 (Choice Hotels), Amadeus North www.coynepr.com America (global distribution sys- tem providing reservation systems 1540 Broadway to travel agencies and airlines Suite 1602 worldwide), Wines from Rioja New York, NY 10036 (Spain), the Federation of Quebec 212/938-0166 Maple Syrup Producers, Tom Coyne, CEO Performance Food Group, BIS- Rich Lukis, President SELL Homecare, Charles Schwab John Gogarty, Senior Vice & Co., Girl Scouts of the USA, President, Travel, Entertainment Council for Responsible Nutrition, & Lifestyle VHA Inc., Sprint Nextel and Mirage Studios (Teenage Mutant Coyne PR’s travel group pos- Ninja Turtles). sesses the creativity, experience, Other travel and tourism and passion to make a true impact brands that CRT/tanaka has rep- on your business. Our team has resented include: Costa Cruises, managed and executed events and Ocean/Pearl Cruise Line, Delta promotions,
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