O’Dwyer’s Profiles of Travel & Tourism PR firms
ahead of industry curves by Kimpton Hotel Group, Affinity, demonstrating relevance in Points.com and the National today’s news climate, addressing Business Traveler’s Association. the changing environmental, business and marketplace needs to capture media attention and BLAZE PR break through the increasing clut- ter. The firm’s long-term clients, 225 Santa Monica Blvd., Third Flr. Santa Monica, CA 90401 such as internationally recog- 310/395-5050 nized Qantas Airways, Qatar www.blazepr.com Airways and World Airways, have benefited with top of mind Craig Rexroad, President awareness and share of voice for Karen Gee-McAuley, Executive their brands through the firm’s Vice President commitment to partnership and passion for measurable results. Award-winning, nationally- AHCG is a founding member of ranked Blaze PR has helped trav- the PR Agency Network, with el and hospitality clients stay rel- affiliate offices in Boston, evant for 20 years by finding their Chicago, Dallas, Los Angeles, unique voice, the right distribu- Miami, New York, and tion channel for their messages Washington, D.C. and making communications Travel industry client experi- work successfully for their busi- ence includes airBC, American ness. Based in Los Angeles, with Airlines, Bahamasair, British New York and San Francisco Airways, FedEx, Los Angeles partner offices, Blaze’s approach World Airports, Loew’s Santa to public relations is impactful Monica Beach Hotel, Mojave because the agency is strategic, Airport, Singapore Airlines, using valuable benchmarking and Turkish Airlines, Qantas Airways, planning processes applied to cre- Qatar Airways and World ative and integrated PR cam- Airways, among others. paigns designed to meet clients’ objectives. Implementing a vari- ety of strategies, from off and Agnes Huff Communications Group organized a series ALLISON & online media relations, strategic of media events for the Qantas A380 launch, including PARTNERS partnerships and promotions or a momentous landing and press conference at LAX event marketing and community with celebrity appearances by Qantas Global Goodwill 505 Samsome Street relations, Blaze has represented Ambassador John Travolta and his Grease co-star San Francisco, CA 94110 more than 175 clients in the Olivia Newton-John, who served as special celebrity 415/217-4500 tourism industry. Some of the flight attendant. The event garnered global media www.allisonpr.com agency’s award-winning work attention and significantly increased Qantas’s book- includes campaigns for Dolce ings among passengers clamoring to experience the Scott Allison, President & CEO Hotels and Resorts, Viking River Qantas A380. Cruises, Shell Vacations Allison & Partners has the Hospitality, Westin Las Vegas, its strategic communications experience and know-how to Grand Cayman, St. Maarten and AGNES HUFF team serving a wide range of gov- deliver big results for the invest- San Diego and Sheraton ernment agencies, local, national ments travel and hospitality Universal Hotel. COMMUNICATIONS and international clients in most clients make in public relations. major industries. With established We’re known for our ability to GROUP expertise in producing special drive positive change, making CM events, strategic public relations ideas “catch fire” and differentiat- COMMUNICATIONS 6601 Center Dr. West, #100 counseling, media relations, ing brands in the minds of con- Los Angeles, CA 90045 online marketing, product launch- sumers through: integrated com- 310/641-2525 20 Park Plaza, Suite 821 www.ahuffgroup.com es and other communications munications campaigns; strategic Boston, MA 02116 assets, AHCG’s focus remains on media relations; digital media and 617/536-3400 Agnes Huff, PhD, President & CEO delivering best-in-class service to social networking strategies; and Anna Jerden, Vice President stimulate consumer interest for its identification of third party part- Lori Moretti, President clients in an ever-changing mar- nerships, influential celebrity Located in Los Angeles, Ágnes ketplace. relationships and entertainment CM Communications is New Huff Communications Group The agency’s specialty travel integration programs. Our travel England’s leading full-service mar- (AHCG) is an award-winning, and tourism practice continues to and tourism clients include the keting communications agency spe- full-service public relations, mar- grow, reaching new heights for its Welsh Assembly Government, cializing in the travel, hospitality, keting and crisis management clients through the firm’s propri- Best Western International, ARA- tourism and entertainment indus- firm. Established in 1995, the etary SmarterPhD Marketing MARK Parks & Destinations, tries. As senior marketing strategist, agency brings more than 30 years Solutions© protocol. AHCG’s Cheapflights.com, Hard Rock agency principal Lori Moretti pro- of collective experience among media relations specialists stay Hotel & Casino Las Vegas, vides creative vision, strategic
18 JULY 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Travel & Tourism PR Firms direction and hands-on personal literally — including sending Buzz service to clients. With in-house Lightyear to “infinity and beyond” capabilities in branding, public rela- with NASA. Our in-depth working tions, graphic design, advertising, knowledge of the travel media puts direct mail, website development, our team in sync and in touch with and social media marketing, CM the industry and your target audi- Communications designs and ence daily, regularly placing stories implements results-oriented mar- in national, local, and trade media. keting programs for clients nation- From editor desksides to ground- wide and abroad. breaking events, Coyne PR has the By integrating online and offline experience to make your brand marketing efforts under one roof, stand out in the crowded travel CM Communications delivers pow- marketplace. erful, cost-effective marketing solu- tions that ensure brand integrity and campaign continuity while targeting CRT/TANAKA LLC domestic and international audi- ences. CM Communications boasts 320 West 13th Street an impressive and growing client New York, NY 10014 212/229-0500 roster which includes The Balsams, Fax: 212/229-0523 a grand resort hotel in New www.crt-tanaka.com Buzz Lightyear finally made it to “infinity and beyond!” Hampshire’s White Mountains; The in 2008, when Disney Parks and Coyne PR teamed up Woodstock Inn & Resort, Mark Raper, Chairman and CEO to launch the new 4-D interactive attraction, Toy Story Patrice Tanaka, Co-Chair, Chief Mania!, opening at Walt Disney World and Disneyland Woodstock, VT; Copley Square SM hotel, Boston, MA; Finale Creative Officer, whatcanbe resorts. Desserterie, Boston, MA, The Ambassador Mike Mulvihill, President Oceanaire Seafood Room, a high- ing more than 350 countries, end seafood restaurant located in CRT/tanaka is an award-win- DEVELOPMENT states, regions and cities since Boston’s Government Center; The ning public relations and market- 1960. Headquartered near Union Georgetown Business ing firm known for its COUNSELLORS Square, DCI fields the largest SM assembly of place marketing Improvement District, Washington, whatcanbe workplace culture INTERNATIONAL DC; and Nantucket’s Shipwreck & and approach to business. specialists in the world, focusing Lifesaving Museum. CM exclusively on travel and eco- Headquartered in Richmond, Va. 215 Park Avenue South, 10th Flr. Communications is the recipient of and New York, with offices in Los nomic development marketing. New York, NY 10003 Destination marketing organi- numerous awards including the Angeles, Washington, D.C. and 212/725-0707 Adrian Award from the Hospitality Norfolk, Va., CRT/tanaka special- www.aboutdci.com zations around the globe turn to Sales & Marketing Association izes in four practice areas — DCI for results-oriented brand- International, and the Bell Ringer Consumer, Health, Corporate and ing, destination representation, Award from the New England Interactive/Social. The agency has Andrew Levine, President media relations, social media Publicity Club. Karyl Leigh Barnes, VP/Tourism strategy, special event design been recognized with more than Practice 300 national and regional awards and management, travel trade for its strategic counsel, creativity, sales and marketing, crisis com- COYNE PR Development Counsellors munications, and media / workplace culture and community International (DCI) is the leader 14 Walsh Drive service. Current clients include Air in marketing places, represent- Continued on page 20 Parsippany, NJ 07054 New Zealand, Cambria Suites 973/316-1665 (Choice Hotels), Amadeus North www.coynepr.com America (global distribution sys- tem providing reservation systems 1540 Broadway to travel agencies and airlines Suite 1602 worldwide), Wines from Rioja New York, NY 10036 (Spain), the Federation of Quebec 212/938-0166 Maple Syrup Producers, Tom Coyne, CEO Performance Food Group, BIS- Rich Lukis, President SELL Homecare, Charles Schwab John Gogarty, Senior Vice & Co., Girl Scouts of the USA, President, Travel, Entertainment Council for Responsible Nutrition, & Lifestyle VHA Inc., Sprint Nextel and Mirage Studios (Teenage Mutant Coyne PR’s travel group pos- Ninja Turtles). sesses the creativity, experience, Other travel and tourism and passion to make a true impact brands that CRT/tanaka has rep- on your business. Our team has resented include: Costa Cruises, managed and executed events and Ocean/Pearl Cruise Line, Delta promotions, world-class stuns, Queen Steamboat Co., South brand-building campaigns, social African Tourism, State of media programs, and media rela- Connecticut Tourism, Virginia tions for some of the travel indus- Tourism Corporation, Wyndham Air New Zealand crew members and comedienne try’s most prominent brands and Hotels & Resorts, Omni Hotels, Kathy Griffin prepare for take-off aboard the first gay- destinations. With clients spanning themed commercial flight in North America. Air New Princess Hotels, Sandals and Zealand coordinated the flight to Sydney Australia from Disney Parks & Resorts to Beaches Resorts, The Breakers in with its agency of record CRT/tanaka. The campaign Hard Rock International, the travel Palm Beach, Fla., Palm Beach earned a 2009 Silver Anvil award in the events and team has developed ideas and cam- County Tourism and World observances (seven or fewer days) category. paigns that are out of this world — Yacht/Circle Line.
ADVERTISING SECTION • JULY 2009 • WWW.ODWYERPR.COM 19 Profiles of Travel & Tourism PR Firms ket and on-property events, Current clients also include strategic partnerships, and iconic brands and leaders in the increased new media communi- travel and hospitality industry, cations. including Delta Air Lines, The integration of travel and Sheraton Hotels, Grand Central wine is emphasized while pro- Terminal, Hard Rock Hotel & moting the Wines of Provence Casinos, SBE and Room Mate Visitors’ Centers and network of Hotels. wine routes for travelers motor- ing through the Provence region. Closer to home, the Longaberger EMANATE Homestead and Attractions pro- vides a “Made in America” 25 West 43rd Street, Suite 620 New York, NY 10036 crafts-making tour in central 212/805-8000 Ohio, with affordable travel pack- www.emanatepr.com ages created and promoted by DGI with client collaboration. Kim Sample, CEO When Celebrity Cruises looked to launch its first ship MaryBeth Clayton, Director, Consumer Marketing in over six years, it turned to Emanate to “unveil” DKC Celebrity Solstice with a multi-month reveal strategy leading to the ship’s November 2008 debut. Emanate offers big agency 386 Park Ave. So., 10th Flr. expertise and resources with a New York, NY 10016 boutique approach to service. vated with travel accounts and 212/685-4300 www.dkcnews.com Emanate is a full-service public Dev. Counsellors Int’l. dedicated professionals who have relations agency of 50 profession- Continued from page 19 created award-winning programs Dan Klores, Chairman/CEO als based in New York and Los for travel and tourism entities. Sean Cassidy, President Angeles. As part of the Ketchum spokesperson training. The Firm brings its travel Diane Briskin, Managing Director family of companies, we deliver Current tourism clients include clients an unparalleled level of daring ideas, impeccable execu- Acoma / Sky City, NM; strategic communications that Established in 1991, DKC is tion and chivalrous service. Adventures In Travel Expo; includes brand development and among the largest independently We know consumers and the Alaska House, NY; California; positioning, marketing and busi- owned public relations firms in emotional levers that drive their Colombia; Dubai; Finger Lakes ness consultation, crisis commu- the country. The firm works travel decisions. We can pull Wine Country; Huntsville, AL; nications, trade and media rela- across diverse industries, meeting those levers to make sure the Miami, FL; Park City, UT; tions, speechwriting, Op-Ed writ- varied communications needs. right targets choose a brand. We Pennsylvania; Peru; Portland ing/placement and events man- One of the cornerstones of the appreciate the power of recom- Metro, OR; Tasmania; Toronto; agement. Added to its powerful firm, DKC’s hospitality and mendation when it comes to trav- Vermont; and Williamsburg, VA. tourism and lifestyle communica- lifestyle group draws from a el and tourism — and we know tions expertise, the Firm offers wealth of staff experience in how to get all of the influencers building a campaign, from the THE personal access to opinion leaders sharing the right stories. We are and influencers who are vital to buzz building required of a currently crafting “round-trip” DILENSCHNEIDER current and future tourism, eco- launch event to the creativity and strategies that get people buzzing nomic and diplomatic objectives. media savvy that go into ongoing about Celebrity Cruises, Embassy GROUP For VisitDenmark, the official promotion. Suites Hotels and Hilton e- tourist office of Denmark, the By taking an aggressive Events. MetLife Building Firm promotes Copenhagen approach to media outreach and We really enjoy the journey — 200 Park Ave. 26th Floor through traditional and social creating strategic partnerships we love what we do and nothing New York, NY 10166 media as an accessible, affordable where appropriate, DKC maxi- is more gratifying to us than our 212/922-0900 city vacation, highlighting its cui- mizes the media attention that clients’ name in lights… or in ink, Fax: 212/922 0971 sine, environmentally sound each client receives. In doing so, on air, online, and on lips. www.dilenschneider.com bicycle culture, fashion/design, DKC broadens coverage beyond and history of inclusion leading the travel and tourism pages and Robert L. Dilenschneider, Founder to the upcoming World into new categories such as fash- EVINS & Chairman Outgames. A recent event in New ion, entertainment and green liv- COMMUNICATIONS Joan Brower, Principal & Co-Dir., York co-hosted by VisitDenmark ing. DKC is also known for its Travel & Lifestyle Division and SAS Airlines drew more than excellence in conceiving, organ- 635 Madison Avenue Joan Bloom, Principal & Co-Dir., 50 leading journalists. izing and running special events New York, NY 10022 Travel & Lifestyle Division On behalf of the Seoul that garner media attention and 212/688-8200 Metropolitan Government, DGI reach target audiences directly Fax: 212/935-6730 Founded in 1991 and head- communicates the city’s distinc- and virally. [email protected] quartered in New York City with tive culture, architectural ele- Notable client projects have www.evins.com offices in Chicago and ments, and year-round festivals included luxury launches for Washington, D.C., The available to leisure and business Nakheel, a Dubai World compa- Mathew L. Evins, Partner, Dilenschneider Group (DGI) ush- travelers. The Firm also show- ny, Gran Melia and The Ritz- Chairman & CEO ered in 2009 with the debut of its cases Seoul’s sustainable tourism Carlton Hotel Company. Louise R. Evins, Partner, Vice Chairman & COO Travel & Lifestyle Division. Led efforts and recent hosting of the DKC has forged a niche in Meegan Insley, Partner, by Joan Brower and Joan Bloom, C40 Global Climate Summit. high profile design-driven public- Executive Vice President who co-directed Hill & A major PR initiative is under- ity with clients such as David Michael Silvia, Partner, Senior Knowlton’s Travel & Leisure way to brand and re-launch Rockwell, Lee Skolnick and VP & Creative Director Communications group and later Harrah’s Cherokee Casino & Rafael Viñoly, as well as the launched M Booth & Associates’ Hotel (North Carolina), currently launch of the Ian Schrager Since its inception in 1987, Travel & Lifestyle practice, the undergoing a $650 million expan- Hotels, W Hotels, Andaz Hotels Evins has received consistent new specialty at DGI is fully acti- sion, via media relations, in-mar- and Hotel Victor. acclaim for its multidisciplinary
20 JULY 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Travel & Tourism PR Firms branding, marketing communica- through a variety of traditional tions, media relations and public and social media outlets. The relations programs for legacy, publishing world is changing luxury and prestige airlines and everyday and so should your pub- private aviation companies, lic relations efforts. Services hotels, resorts, spas and travel include strategic planning and consortia, as well as fractional implementation of targeted public programs, private communities relations programs, consulting, and residence clubs. The Agency conducting product launches and has also represented legendary openings and developing creative hospitality brands and manage- promotions. ment firms. In 2008, The Fiske Group was Evins has an established repu- the recipient of an Adrian Award tation for excellence and dili- for Public Relations Excellence gence, creativity and innovation. awarded by the Hospitality Sales We are known for creating cam- & Marketing Association paigns, programs and strategic International (HSMAI) for a fea- partnerships which optimize ture story that appeared in the awareness and recommendation, Dallas Morning ews. enhance occupancy and share-of- At a press conference in Bel-Air last Fall, Fleishman- wallet, drive revenues and grow Hillard client, The Flagship Group and Tiger Woods market share. Evins transforms FLEISHMAN- Design, announced plans for Punta Brava (“Wild businesses and brands into lead- HILLARD Point”) — a private golf and ocean club south of ers and legacies, by fostering Ensenada that will include the first oceanfront course designed by Woods. leadership, creating conversation 200 North Broadway through “Storytelling,” catalyzing St. Louis, MO 63102 engagement and, ultimately, by 314/982-1700 chart a course to success. The firm’s more. fostering peer-to-peer recommen- www.fleishman.com Travel and Tourism Practice leaders Representative current clients of dation and converting mind-share and industry specialists are the Fleishman-Hillard Travel and into market-share. John Graham, Chairman entrenched in the day-to-day issues Tourism Practice (supported region- Dave Senay, President & CEO Evins has received numerous Practice Group Leaders: surrounding the hospitality sector. ally or domestically) include: Air awards and honoraria for its work Della Sweetman, North America Across the global network, teams New Zealand (APAC), Carnival in travel and hospitality, having Caroline Calvert, Europe, Africa share best practices and informa- Cruise Lines, Cathay Pacific represented such industry icons & Middle East tion, address regional and domestic Airways, Chicago’s First Lady, City as Blakes Hotel, Cornelia Day Kitty Lee, Asia Pacific challenges, and offer the highest of Dreams Macau, Etihad Airways, Resort, Delta Business Elite, El level of counsel and programs. G’Day USA/Australia Week, Great Al Israel Airlines, EOS Airlines, One of the largest international Especially in today’s environment, Wolf Lodge, Jade Resort Exclusive Resorts, Four Seasons public relations firms, Fleishman- the agency is adept at helping Residences & Beach Club Costa New York, Hotels & Resorts of Hillard has developed a world-class clients respond to profound chal- Rica, Marriott Hotels Canada, Palm Halekulani, Marquis Jet, Park reputation as a destination agency lenges posed by intense competi- Springs Desert Resort Hyatt Hotels, Preferred Hotels & — a results-focused communica- tion, economic issues, catastrophic Communities Convention and Resorts, Rosewood Hotels & tions partner for leading and emerg- energy costs, sustainable develop- Visitors Authority, Punta Brava Resorts, The Lanesborough and ing travel industry clients. ment needs, and industry and exter- Mexico featuring the first Tiger Ty Warner Hotels & Resorts, Fleishman-Hillard’s 150-mem- nal dynamics. Woods-designed ocean course, amongst many others. Most ber Travel and Tourism Practice has As the travel business moves Tourism Australia, Tres Rios recently, Evins received the served in the communications cock- towards integrated products and Resorts Riviera Maya, and Skydeck “Chairman’s Award” from The pit with several international and experiences, Fleishman-Hillard Chicago. Leading Hotels of the World for domestic airlines, supported desti- provides seamless, integrated com- its development and promotion of nations in welcoming record num- munications solutions that combine the Vera Wang Suite at bers of tourists from as many as 30 traditional Travel and Tourism mar- FRENCH / WEST / Halekulani, as well as an award cities worldwide, and helped vari- keting communications with deep VAUGHAN from Brand Week and ous luxury resorts stand out from a agency expertise in the areas of: TippingSprung for the best hotel fiercely competitive field of proper- digital and social media; social net- 112 E. Hargett St. brand extension. ties as distinct and unique brands. working; branding and positioning; Raleigh, NC 27601 Fleishman-Hillard has also intro- strategic planning; creative servic- 919/832-6300 duced new hot spots to the world, es; word of mouth and grassroots www.fwv-us.com THE FISKE GROUP helped restore the reputations of strategies; MICE marketing; media classic venues to their original and influencer familiarization tours; Rick French, Chairman & CEO 9442 Capital of Texas Highway North grandeur, and tackled the reposi- Jon Pritchett, Vice Chairman & Arboretum Plaza One, Ste. 500-129 special events; investment promo- Principal Austin, TX 78759 tioning of iconic leisure destinations tion; trade relations; crisis and David Gwyn, President & 512/331-7755 as locations for meetings, conven- issues management; and other mar- Principal www.thefiskegroup.com tions, and other business uses. keting and promotional initiatives. Lauren Taylor, Executive Vice Moreover, the firm helps legacy Complementing its Tourism President & Principal Darlene Fiske, Owner & Founder hospitality brands position them- competency are Fleishman-Hillard Jack Glasure, Executive Vice selves in such new markets as eco- counselors who understand and President & Principal The Fiske Group is an award- tourism and development, wellness respond to the nuanced consump- winning Austin based communi- lifestyle, resort and residential, tion patterns of stakeholders and French/West/Vaughan (FWV) cations firm with a national reach, retired living and more — all in audiences — from those who thrive is the Southeast’s largest inde- specializing in the luxury travel response to changing business mod- in the digital space, through those in pendent public relations, public market. Although many outlets els and global trends. the market for budget, upscale or affairs and brand communica- are steering clear of the “L” word, Within the ever-changing cur- eco-friendly travel, to those audi- tions agency, and is the nation’s we help clients redefine the luxu- rents of the industry, clients seek out ence segments such as boomers, 17th largest independently- ry experience and tell their story Fleishman-Hillard to help them LGBT, multicultural, LOHAS and Continued on page 22
ADVERTISING SECTION • JULY 2009 • WWW.ODWYERPR.COM 21 Profiles of Travel & Tourism PR Firms moting high-end travel clients and socially responsible focus. and services. Representing such Founded in 1996, the agency is destinations as Israel and known for its successful launches, Thailand, as well as such groups relaunches and its campaigns that as AmanResorts, &Beyond, were among the first to create and Inkaterra and Orient-Express establish new categories that today Trains & Cruises, WEILL spe- are etched into the tourism vernac- cializes in delivering concise ular — namely “luxury camping” messages to mass and niche mar- and “pet-friendly travel.” Graham kets. Despite a world recession, & Associates has a successful track WEILL’s clients continue to record with hallmark and emerging expand and extend their reach. companies, including Cavallo New openings in 2008-2009 Point, Jean-Michel Cousteau Fiji include Aman at Summer Palace, Islands Resort, Post Ranch Inn, El Aman Delhi, Amantaka in Laos Capitan Canyon, Wyndham and Amangiri at Lake Powell, Worldwide, Luma, and more. It Utah; Algodon Mansion in offers excellence in national and Buenos Aires; &Beyond Xudum international media relations, com- and Xaranna lodges in Botswana; prehensive company and property Taj Safaris’ Pashan Garh in India; launch programs, online PR, strate- Inkaterra’s La Casona in Cusco, gic communications, Peru; Aqua Expeditions’ launch branding/positioning, social media of its first boat in the Peruvian programs, and content creation. Amazon and the relaunch of The agency has been recognized Orient-Express’ Road to in the industry with 43 top national Mandalay in Myanmar in PR awards since 2002, including September 2009. This year, Tel PRSA’s Silver Anvil and Silver Aviv is celebrating its 100th Anvil Award Merit (both in anniversary, Thailand is pursuing tourism); the Creativity Award its Amazing Thailand, Amazing from the International Public Value campaign, and Cape Grace Relations Association; and the unveiled its complete new refash- Magellan “Best Agency Neil Patrick Harris boards Venice Simplon-Orient- ioning. Developments in 2010 Communications Campaign Express with Weill Senior VP Ann-Rebecca Laschever include expansion of &Beyond to Worldwide” for a real estate client. in Venice. Latin America as well as new It has built its reputation on highly developments from Aman in creative and results-driven work. National Consumer Agency of the Montenegro and Algodon Wine Graham & Associates operates in French / West / Vaughan Year. Estates in Mendoza. WEILL has the U.S. and 11 countries in Europe Continued from page 21 In addition to its diverse range been successful in promoting its through Plexus, an exclusive organ- of travel and tourism clients, clients in traditional as well as ization of agencies. owned PR firm. Founded in 1997, FWV works with many of the specialized media, particularly on the agency is headquartered in world’s leading companies and food shows such as No HAWKINS Raleigh, N.C. and also has offices brands, including the Global Reservations with Anthony in both New York City and Water Foundation, the Coca-Cola Bourdain (Thailand) and Food INTERNATIONAL Tampa. Company, Wrangler, Justin Boot Trips with Todd English (South PUBLIC RELATIONS FWV’s dedicated travel and Company, Canada Post, the Africa, Peru, India, Thailand and International Gemological Israel); ET and CBS Watch tourism practice boasts extensive 119 West 23rd Street, Suite 401 destination marketing experience, Institute and Nehst Studios. The Magazine with Neil Patrick agency’s creative arm, FWV Harris on the Orient-Express and New York, NY 10011 specializing in lifestyle and 212/255-6541 leisure marketing and public rela- Distilled, was established in 2007 Barbara Walters on The View [email protected] tions. Travel and tourism industry and provides award-winning talking about Iguazu Grand Hotel. www.hawkpr.com experience includes work with advertising, graphic design and Divi Resorts and its nine eMERGING media services for a GRAHAM & Jennifer Hawkins, Founder & Caribbean properties; Gatlinburg, wide range of clients. President ASSOCIATES Amy Newcomb, Vice President Tennessee; Cabarrus County, Anna Stancioff, Vice President North Carolina — home to GEOFFREY WEILL NASCAR’s Lowe’s Motor 111 Maiden Lane, #650 ASSOCIATES San Francisco, CA 94108 Innovative, experienced and tal- Speedway; Oakland County, ented, Hawkins International Public Michigan; Tweetsie Railroad 415/986-7212 — Fax: 415/986-7216 Relations (HIPR) is a boutique pub- North Carolina’s Oldest Theme 27 West 24th St. New York, NY 10010 [email protected] lic relations firm specializing in Park; Branson, Missouri; the Old www.graham-associates.com global luxury travel, real estate, Salem Moravian village in North 212/288-1144 www.geoffreyweill.com wellness and lifestyle-oriented Carolina; the Greater Raleigh Graham & Associates is products and services. Located in CVB; and America’s Historic Geoffrey Weill, President renowned for award-winning Chelsea in the heart of Manhattan, Triangle, located in Ann-Rebecca Laschever, Sr. VP expertise in strategic national and with a satellite office in Los Williamsburg, Virginia. Anita Cotter, Vice President international PR, communications, Angeles, HIPR’s expertise lies in FWV is repeatedly recognized Eric Goldberg, Vice President branding and social media pro- getting results by crafting creative as a leader on industry lists, and Tania Philip, Vice President grams for travel and hospitality, and strategic media-relations cam- was named a 2006 finalist for PR consumer lifestyle and real estate paigns, then delivering them to reli- Week magazine’s “Midsize PR Geoffrey Weill Associates is clients. The agency also has a able media contacts in a spirited and Agency of the Year” award, as known for its hands-on, creative proven specialty working with well as the Holmes Report’s 2004 and innovative approaches to pro- companies with an environmental Continued on page 24
22 JULY 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Travel & Tourism PR Firms publishing company formed by to identify emerging trends to Hawkins International Richard S. Kahn, former Editor-in- KUNDELL connect clients with luxury travel Continued from page 22 Chief and Associate Publisher of and lifestyle trends, so they bene- Travel Agent magazine. COMMUNICATIONS fit from changes in the market- Kahn, having spent 22 years place. pro-active manner. as a reporter, writer and editor 330 Madison Avenue Named one of the “Top 25 Led by Jennifer Hawkins, an for newspapers and magazines, New York, NY 10017 Most Extraordinary Minds in admired industry professional with has a strong understanding and 212/877-2798 Sales & Marketing” for 2008 by decades of hospitality public rela- connection to the media — the www.kundellcommunications.com Hospitality Sales and Marketing tions and trend-spotting experience, end game for any public rela- Association International the firm excels at launching and re- tions agency. 210 West 89th St. (HSMAI), Karen is a frequent positioning new properties and New York, NY 10024 KTCpr was launched with a 646/495-5300 speaker on travel trends and is products. The agency specializes in purpose — to be responsive to editor of an internationally syndi- developing integrated media cam- the media and act as a resource. Linda Kundell, President cated luxury travel and lifestyle paigns for their clients, focusing on In that way, the company has trends newsletter and blog. digital and print U.S. national out- been able to sustain a steady Kundell Communications pro- lets. These collaborative efforts have growth based on the success of vides a wide range of public rela- LAURA DAVIDSON resulted in highly effective cam- achieving results, in large part tions services that have garnered paigns within the North American thanks to Kahn’s relationships client placements in print, broad- PUBLIC RELATIONS market, as well as in no small indus- with the media. KTCpr cast and new media, including try recognition for the firm. Indeed, employees have all been indoc- USA Today, ew York Times, 72 Madison Ave., 11th Fl. in 2005, 2006 and 2008, HIPR was trinated into the fold, and Time, and other major outlets. New York, NY 10016 named “Best Travel PR Agency” by response time on media queries The firm’s multi-faceted 212/696-0660 the North American Travel is basically zero. approach to problem solving www.ldpr.com Journalists Association (NATJA). It Our expertise covers media includes strategic counseling, Laura Davidson, President has also received awards and recog- relations, the creation of pro- issue management, marketing and nition for its writing and communi- Leslie Cohen, Executive VP motions (print, radio and crisis communications, editorial Lisa Caruso, VP cations efforts. Internet), the launch of new content, speechwriting and media Jennifer Sparrow Wilkes, VP As of spring 2009, in the midst of hotels and resorts, marketing relations for both b to b and b to c the travel industry’s most challeng- consultation, crisis communica- clients. Specializing in travel, Venturing beyond the limits of ing period in years, HIPR’s tion, speech writing and pub- tourism, association, and lifestyle conventional PR, LDPR is a esteemed clientele continues to lishing services. accounts, the firm is backed by a leader of a new breed of PR grow, with renowned resorts, hotels A testament to KTCpr’s qual- network of senior-level, inde- agency — lean, fast, enthusiastic, and spas including Ace Hotels; ity of work and the tireless ded- pendent associates. smart, visionary, creative and Alvear Palace; Atlantic Canada ication of the staff, clients are KC’s public speaking division assertive. LDPR calls its method- Tourism Partnership; The also very loyal — Bolongo Bay provides performance-driven ology “media marketing,” rein- Blackstone Hotel; Caneel Bay, A Beach Club in St. Thomas (19 training and coaching using the- venting the concept of PR, Rosewood Resort; Castel years and the company’s first atre-based techniques. Current exploiting new technologies Monastero; Country Walkers; The client), the Caribbean Hotel & travel clients include the U.S. (especially in the social media Curtis; C2 Limited Design Tourism Association (18 years), Tour Operators Association space), searching for new solu- Associates; The Dolder Grand; The Vacation.com (10 years) and La (USTOA) and the US Travel tions, and working hand-in-hand Dorchester Collection; Hotel Caesar Cabana Beach & Racquet Club Insurance Association. with our clients’ PR and market- Augustus; Hyatt Key West Resort in Aruba (19 years). Other ing teams to achieve astonishing and Spa; Hyatt Regency Aruba clients include the Philippine results and awards. Current Resort and Casino; Jumby Bay, A Department of Tourism (5 KWE GROUP clients include many of the most Rosewood Resort; Langham Hotels years), Victoria Cruises (9 prestigious destinations and International; Le Meridien Bora years), Travel Impressions (5 4425 Ponce de Leon Blvd, Suite 260 resorts in the world: Scotland, Bora; Le Meridien Tahiti; years), Ritz Tours (9 years), Coral Gables, FL 33146 Montréal, Orlando, Tourism Rosewood Little Dix Bay; Spice Island Beach Resort in 305/476-5424 Victoria in Australia, the island of Fax: 305/476-5434 Mustique, Eden Rock in St Mountain Travel Sobek; The Nines; Grenada (12 years), Blue www.kwegroup.com Nomadic Expeditions; Nozin Nasal Horizons Garden Resort in Barths, Curtain Bluff in Antigua, Sanitizer; Omni Bedford Springs; Grenada (12 years), Mango Bay Karen Weiner Escalera, The Ritz-Carlton resorts in The Oxford Hotel, Qua Baths & in Barbados (10 years), Interval President & Chief Strategist Orlando and Naples, Spa, Caesars Atlantic City; Regent International (12 years), The Abercrombie & Kent, Fairmont Palms Turks & Caicos; The Tides New Yorker Hotel (2 years), For 30 years, the KWE group Hotels, Concorde Hotels & Hotels and Resorts; Topnotch Resort Sandos Hotels & Resorts (2 has developed marketing and Resorts and RockResorts, among and Spa; Viceroy Hotels and Resorts years), eCruises.com (2 years) public relations solutions for all others. and The White Barn Inn. and Pink Beach Club Bermuda segments of the luxury travel, (returned after trying another hospitality and real estate indus- LOU HAMMOND & agency for 2 years). tries. From boutique hotels, spas, KTC PR Key placements over the and resort developments, to ASSOCIATES years have been TV exposure cruise lines, travel technology, 77 North Centre Avenue, Suite 215 on “Today,” “The Early Show” and government tourism boards, 39 East 51st Street Rockville Centre, NY 11570 our programs get results. New York, NY 10022 516/594-4100 and local New York news sta- 212/308-8880 www.Kahn-Travel.com tions as well as coverage in The Creator of the KWEst PROcess ew York Times, The for strategic market positioning www.louhammond.com Richard S. Kahn, President Washington Post, The Los and product development, KWE Theresa Oakes, Account Angeles Times, ewsday, The group believes that all successful Lou Rena Hammond, Founder & Supervisor Boston Globe, Miami Herald, programs begin with a solid strat- Chairman Travel + Leisure, Conde ast egy to most effectively merchan- Stephen Hammond, President Kahn Travel Communications, Traveler, Sports Illustrated and dise what already exists or to cre- also known as KTCpr, is a 19-year- many more in addition to all the ate something new and different. For the past 24 years, Lou old public relations, marketing and major travel trade publications. This is why we go to great lengths Hammond & Associates (LH&A)
24 JULY 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Travel & Tourism PR Firms has produced award-winning travel more Hospitality Sales & Marketing public relations, branding strategies International (HSMAI) awards than and marketing communications pro- any other entity in recognition of grams for global clients. The agency outstanding work. has vast experience working with destinations, airlines, hotels/resorts, spas, mixed-use residential real M BOOTH & estate and cruise lines. ASSOCIATES Lou Rena Hammond, the agency’s founder and chief inspira- 300 Park Avenue South tion, is motivated by results and New York, NY 10010 quality. An independent, high-spirit- 212/481-7000 ed entrepreneur, her guiding princi- Fax: 212/481-9440 ples are no-nonsense and straight- [email protected] forward. Creative, value-driven [email protected] campaigns marked by strategic www.mbooth.com thinking and swift action lead to bot- Margaret Booth, President tom-line results. Brad Laney, Sr. Vice President & At LH&A, quality is a spirit, a Director style, a way of doing things. It can be seen in the agency’s New York M Booth & Associates is an headquarters, a midtown turn-of- award-winning public relations the-century townhouse. Additional agency that excels in creating pro- offices in Palm Beach and grams that inspire today's traveler Charleston reflect this same brand and drive bottom-line results for image. It can also be seen in the our clients. Mesereau Public Relations principals Tom and Mona agency team. The staff includes for- Our approach of reaching travel- Mesereau provide media relations services exclusive- mer journalists, as well as experts in ers in new and unexpected ways ly to the travel industry. branding, public affairs, broadcast means that your message will suc- and Web publicity and promotions. cessfully break through the clutter ing — Frommer’s Unlimited, to Although the agency has grown and influence travel decisions. We industry influencers, analysts and from three to 40 employees, Lou specialize in creating new con- consumers. Through comprehen- MESEREAU Hammond remains personally sumer touch points that extend the sive top-tier media coverage and PUBLIC RELATIONS involved. reach of "traditional" media rela- analyst briefings, the team show- The philosophy works! Among tions by leveraging strategic part- cased how Frommer’s content can PO Box 2431 the new clients during the past year nerships, TV/film integrations and now be customized and licensed to Parker, CO 80134 are: Charleston Area Convention & direct-to-consumer initiatives. meet the needs of a wide range of 720/842-5271 Visitors Bureau, Market New The agency is a recognized travel companies. M Booth also [email protected] Haven, Nassau/Paradise Island, leader in effectively utilizing social positioned Frommer’s as an inno- [email protected] Sonoma County Tourism Bureau, media channels for travel brands, vator in the delivery of travel con- www.mesereaupr.com Sonoma County Vintners, Sonoma and currently manages ongoing tent through PR support highlight- County Winegrape Commission, campaigns that create communi- Mona Mesereau, Principal ing the rollout of a branded iPhone Tom Mesereau, Principal Utah Office of Tourism, Mandarin ties, conversation and engagement, application and Borders in-store Oriental Atlanta Hotel & with measurable results. kiosks. Residences, St. Regis Resort & As agency of record for the U.S. Denver-based Mesereau Public M Booth & Associates’ travel Relations (MPR) has been pro- Residences, Oceania Cruises, Virgin Islands, M Booth has helped portfolio includes the U.S. Virgin Emerson Resort & Spa, Gurney’s create demand and drive visitors to viding public relations services Islands, Greenland, Myrtle Beach exclusively to the travel industry Inn, Allegria Hotel & Spa, The the Territory during a difficult year (SC) Area CVB, Travelzoo, Atlantic Hotel, The Mayo Hotel, for travel to the region. Through an since 1996. Principals Tom and Frommer’s, The Signature at Mona Mesereau began their Certified Angus Beef, Air Platinum integrated media relations effort MGM Grand (Las Vegas) and Red Club and Mandarin Oriental, Las that has included an aggressive No Door Spas. Continued on page 26 Vegas. Passport Required campaign and The agency believes that innova- dedicated PR support for seasonal tive ideas for travel public relations offers, the M Booth team has draw targeted media coverage and recently contributed to more than generate client business. Marketing 22,000 room nights booked for the plans are developed for each client summer months. The team has also and adjusted on a regular basis to developed strategic brand integra- support client goals and strategies. tions with high profile brands such The Hammond approach is to as Samsonite, Yahoo and assemble a collection of clients who Bloomingdale’s that create oppor- are leaders in their fields. tunities for the destination to speak Exceptional clients foster powerful directly to consumers and inspire potential synergies. Clients often travel decisions. Working closely join forces on programs that benefit with the client’s marketing team, M all. Booth also plays an integral role in Clients come and stay with the working with the destination’s air- M Booth & Associates and representatives from the agency; LH&A has one of the high- line partners to maintain and grow U.S. Virgin Islands meet with key media in Chicago as est retention rates in the business. airlift to the Territory through PR part of their strategy to drive interest and demand for An example is the iconic hotel support in key feeder markets. air service from select cities. The agency has coordi- brand, Mandarin Oriental, a client This past year, the agency also nated media events and tours for the destination in 10 for 22 years. Again this year, and for worked closely with Frommer’s to key feeder markets over the last year. the past eight years, the agency won launch their new B2B travel offer-
ADVERTISING SECTION • JULY 2009 • WWW.ODWYERPR.COM 25 Profiles of Travel & Tourism PR Firms Arizona; Lafayette, Louisiana; tions services including: crisis com- Southwest Louisiana; Ponte Vedra, munications, event marketing and St. Augustine, Clearwater and the partnership marketing. Beaches; Jacksonville; and MMG Mardiks has recently Louisiana Culinary Trails. introduced a powerful digital/social practice. The agency seamlessly integrates new media, social net- MIDDLETON & working and LiveWeb strategies GENDRON using channels such as Facebook, Twitter, YouTube and Flickr to 1065 Avenue of the Americas build digital buzz and business for New York, NY 10018 our clients. 212/980-9060 This past year the agency www.mg-pr.com launched the Hotel Missoni brand, a partnership between The Rezidor Buoyed by a 30-year track Hotel Group and the iconic Missoni record and strong client relation- Italian fashion house with the first ships, Middleton & Gendron has hotel in Edinburgh. MMG Mardiks broadened its scope of services in also launched The Renaissance hospitality/travel. We’re overseeing Curaçao Resort & Casino and The strategic communications and mar- Hyatt Regency St. Louis Riverfront. keting initiatives and are helping Clients include: Carlson Hotels clients navigate the evolving media Worldwide, The Colorado Tourism A colorful luxury hotel brand: MMG Mardiks was landscape. Our West Coast pres- Office, Hyatt Regency St. Louis tapped to launch the Hotel Missoni brand, a partner- ence has expanded and we’ve Riverfront, Hotel Missoni, ship with Brussels-based Rezidor Hotel Group and moved our New York headquarters renowned Italian fashion dynasty, Missoni. Pictured at Radisson Edwardian Hotels, the first hotel opening in Edinburgh are Kurt Ritter, to offices overlooking Bryant Park. Renaissance Aruba Resort & Rezidor Hotel Group president and CEO and Hotel Adding to our rich portfolio of Casino, Renaissanc Curaçao Resort Missoni creative director, Rosita Missoni alongside a openings are: Capella Telluride & Casino, The Rezidor Hotel traditional bagpiper and hotel employees wearing sig- (Colorado) in February; Tucker’s Group, Regent Hotels & Resorts, nature Missoni kilts. Point Hotel & Spa (Bermuda) in Sarasota Convention and Visitors April; and later this year, The Bureaus, Shermans Media Travel Jefferson (Washington, D.C.), and Travel Guard. ranging from luxury hotels and Capella Pedregal (Cabo San Lucas, Mesereau PR resorts to restaurants, destinations Mexico), Trump SoHo (New York) Continued from page 25 and tour operators as well as expert- and Trump Waikiki (Hawaii). THE MORRIS + ise in writing for all types of media, We’re assisting clients in beating KING COMPANY the Agency has a far-reaching the recession blues, poising them careers as journalists and believe understanding of what motivates for better days ahead. We’re look- their ability to communicate with 101 Fifth Avenue today’s traveler and today’s journal- ing forward to a year of further New York, NY 10003 the press using the language of ist. launches, interesting new work in 212/561-7450 journalism helps them consistent- MDP Publicity’s ability to high- promotions and co-marketing, Fax: 212/561-7461 ly achieve solid publicity for their light what is most meaningful and expanding our clients’ presence in www.morris-king.com clients. They also believe their interesting about its clients is social networks and online, and success stems from senior-level demonstrated repeatedly in the insuring that we and our clients The Ritz-Carlton Club, expertise, knowing how to select Agency’s emphasis on strategic remain flexible and adaptable. Marquis Jet, AOL and Glam and implement the correct PR ini- media relations. Creative, interac- Media. The Morris + King tiative for each situation and cul- tive and results-oriented media Company (MKC) prides itself on tivating extensive national con- tours, media receptions and market- MMG MARDIKS attracting blue-chip clients that tacts among travel media. Full- places are scheduled according to a represent the best within their time clients include national and client’s needs and budget, with 245 Fifth Avenue, Suite #902 respective industries. Since the state park lodges, resorts, a press releases, interviews and press New York, NY 10016 company was founded by Judith Western tourist destination and a trips filling out each program. 212/219-7560 www.mmgmardiks.com R. King and Andy Morris in 2001, non-profit adventure education Taking center stage in 2009 is the MKC has developed a reputation school. MPR also works with a Agency’s facility with social media Charles Mardiks, Managing as a leading mid-size PR firm and variety of travel clients on a proj- tools, integrating Web 2.0 vehicles Director integrated marketing agency spe- ect basis. including blogs, Twitter, Facebook, Roland B. Alonzi, Vice President, cializing in travel & hospitality, LinkedIn and other real-time vehi- Account Group Director luxury goods and services, con- MDP PUBLICITY cles into longer-term PR schedules. sumer products, entertainment The Agency works closely with MMG Mardiks is a creative col- and new media. its clients to develop targeted niche laboration of some of the sharpest 21 East 87th Street, #5A Through MKC’s highly New York, NY 10128 programs such as soft-adventure minds in travel and tourism public respected digital division, 917/359-3512 trips for Visit Finland; girlfriend relations. A subsidiary of MMG SeisMK, we have helped our trav- Fax: 212/534-3227 getaways for The Wayfarers walk- Worldwide, a global marketing el & hospitality clients expand [email protected] ing vacations; art, culinary and cow- communications agency serving and maximize their reach online www.mdppublicity.com boy events for Triple Creek Ranch many of the world’s premier travel by creating and implementing (Relais & Châteaux, Montana); and and tourism brands, MMG Mardiks innovative new media and social Meryl D. Pearlstein, President introductions of Ayurvedic menus is a strategic communications firm media campaigns. and spa treatments at Tabacón with personalized senior-level serv- MKC partnered with Marquis MDP Publicity is a boutique PR Grand Spa Thermal Resort (Costa ice and large agency resources. Jet for more than five years and and writing agency, specializing in Rica). In the past year, the Agency MMG Mardiks offers comprehen- helped position and build the brand the hospitality, travel, food and has arranged media events and sive public relations, media rela- lifestyle industries. With clients deskside meetings in NYC for tions and marketing communica- Continued on page 28
26 JULY 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Travel & Tourism PR Firms help clients get noticed. Morris + King Co. In travel, the agency’s account Continued from page 26 base includes international and domestic destinations, hotels and resorts, airlines, cruise lines and rail from a “big idea” into the global companies, casino and gaming leader in private jet cards through operations, real estate development, events, partnerships and media travel associations and providers of relations. The company also travel services and products. worked tirelessly to educate the Additional agency capabilities media on luxury fractional owner- include financial services, ship on behalf of Marquis Jet and space/aerospace, food & beverage, The Ritz-Carlton Club through the cause-related, CRS and Web 2.0 coordination of informative round- applications. table discussions and media brief- Notable recent achievements ings with our client’s senior level include creation of a “You Deserve executives and industry influ- to Cruise” promotion for the 24 encers. MKC has a deep under- member lines of Cruise Lines standing of the luxury travel sector International Association (CLIA), a and knows how to navigate the “Come Play on our Beaches” inte- market and media, especially in grated marketing initiative for today’s turbulent economic times. Greater Fort Lauderdale CVB and In addition to major national outlets the launch of Aruba’s new “90,000 and traditional travel media, MKC friends” branding campaign. brings to the table especially strong M. Silver is headquartered in expertise in regional market press, New York with a Fort Lauderdale which plays an important role in Florida office. Both offer special- the overall PR strategy for our ized and results-oriented services to clients. MKC has identified and clients seeking national, interna- forged strong relationships with tional, special-interest and Hispanic media in key US cities and affluent market penetration. The agency is suburbs that directly target con- represented globally by its partner- sumers who influence buying and ship in The WORLDCOM Public travel decisions. We have also iden- Relations Group – a worldwide tified a network of high-profile alliance of more than 100 independ- events across the country in which ent public relations agencies in 34 our clients can participate and edu- countries on six continents. cate the local consumer on their MSA has received more than 275 brand and/or destination. public relations awards for excel- MKC Principal Judith R. King lence, and agency principals Morris Nancy J. Friedman Public Relations recently encour- has also created award-winning aged several hotel clients to offer free use of bicycles Silver and Virginia M. Sheridan, and memorable collateral materials have been honored with Lifetime to guests. By creating an eco- and budget-friendly and branding campaigns for hospi- trend, NJFPR was able to place timely roundup sto- Achievement awards by Hospitality ries, netting tens of millions of impressions in top pub- tality brands, including Andre Sales & Marketing Association lications including USA Today, The New York Times, Balazs Hotels, Starwood Hotels International (HSMAI). Travel + Leisure, Condé Nast Traveler, National and Ian Schrager Hotels. Representative clients include Geographic Traveler, and Metro International. American Express, Baha Mar Ltd., Pictured here: bike offerings at The Bowery in NYC. M. SILVER Cruise Lines International Association, Connecticut, Greater ASSOCIATES, INC. Fort Lauderdale, Emirates Airline, Aruba Tourist Authority, Turkish 747 Third Avenue, 23rd Floor Culture & Tourist Office, Riviera New York, NY 10017 Nayarit CVB and Singapore Tourist 212/754-6500 Board. Fax: 212/754-6711 www.msilver-pr.com NANCY J. Morris Silver, Chairman & CEO Virginia M. Sheridan, President FRIEDMAN Rosalie Hagel, Executive VP Linda Ayares, Senior VP PUBLIC RELATIONS Jennifer Maguire, Senior VP Elizabeth Gaerlan, Senior VP 35 East 21st Street, 8th Flr. New York, NY 10010 For more than 30 years, M. 212/228-1500 Silver Associates has distinguished Fax: 212/228-1517 Magnificent fashions from Turkey were showcased at a itself as a public relations and mar- [email protected] New York City fashion show orchestrated by M. Silver keting communications firm spe- www.njfpr.com Associates for the Turkish Culture & Tourist Office. Pictured from left: Haldun Dinccetin, M. Silver cializing in travel and tourism and Nancy J. Friedman, President Associates; Morris Silver, CEO, M. Silver Associates; The luxury consumer products and serv- Kristen E. Hammer, Senior VP Honorable Mehmet Samsar, Consul General of Turkey; ices. The agency is noted for pro- Gina Masullo, Associate Director Mrs. Feruza Samsar, spouse of the Consul General; viding customized, highly impact- Virginia M. Sheridan, President, M. Silver Associates. ful and cost-effective promotional For 22 years, NJFPR has pro- programs that drive business and vided strategic, creative, award-
28 JULY 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Travel & Tourism PR Firms winning campaigns for clients in vide the full offering of services the travel, hospitality, and needed by travel and economic lifestyle industries. Media spe- development clients: internal and cialists and true business partners, external branding, consumer mar- we leave no stone unturned when keting, influencer engagement, creating and executing PR cam- media relations, event marketing, paigns. NJFPR increases expo- trade show support, economic sure and ROI through buzz in development, business marketing, travel, lifestyle, and business pub- digital influence, public affairs, lications; in print and online; and issues and crisis management. in social media. Our staff com- Current travel and tourism clients bines focus, passion, creativity, include destinations like Brazilian and integrity with vast expertise Ministry of Tourism, Puerto Rico and an international network of Tourism Company, the Brazilian media relationships to give our state of Minas Gerais and Panama clients the recognition they Film Commission and Panama deserve. Tourism; Economic Development NJFPR is the agency of record clients Hong Kong Economic for hotel brands including Trade Office and The Netherlands; Gansevoort Hotel Group (with and, travel industry providers rbb client, the Hilton’s Homewood Suites, in Frisco, TX. properties in New York, Miami, Virgin Atlantic, Rand McNally and and Turks & Caicos), Westin Hilton Hotels. Prior experience Procreation Vacation, for munications, product introduc- Hotels & Resorts, Element includes ProChile, Cendant, Starwood Caribbean. Most tions / marketing, interactive/dig- Hotels, and Apple Core Hotels. Quantas, and Atlantis to name a recently, Quinn & Co. handled the ital media and crisis management. Clients also include the island of few. Visit the Ogilvy PR travel U.S. and Canada communications With expertise in travel/leisure, Saint Lucia, West Indies; Palm team’s blog at www.beingtheredo- roll-out of Tourism Queensland’s professional services, food/bever- Desert, California; Cooperstown, ingthat.com. worldwide viral rave, the “Best age, healthcare, sports/entertain- New York; The Bowery, The Job in the World” campaign. This ment and energy, rbb gives both Jane, The Maritime, and The Pod QUINN & CO. initiative produced 1,100 U.S. TV its Fortune 500 clients and entre- hotels in New York City; Desert placements in a single day and preneurial ventures counsel and Springs JW Marriott Resort & reached the client’s annual Web results on par with the largest Spa; Spring Creek Ranch and The 520 8th Avenue, 21st Floor New York, NY 10018 traffic goal in the first 36 hours national firms, but with the indi- Wilderness Adventure Spa at 212/868-1900 after it was launched. vidual attention available only Spring Creek Ranch in Jackson www.quinnandco.com through a boutique agency. Hole, Wyoming; Borgata Hotel RBB In 2009, rbb was proud to be Casino & Spa; The Water Club, A Florence Quinn, President named “Boutique Agency of the Signature Hotel by Borgata; and Carla Caccavale Reynolds, PUBLIC RELATIONS Year” by The Holmes Report. The Canoe Bay in Chetek, Wisconsin. Partner, Travel year before, rbb was named Suzanne Billet, Partner, Real Estate 355 Alhambra Circle, Suite 800 PRWeek’s 2008 “Agency of the John Frazier, Executive VP, Travel OGILVY Miami, FL 33134 Year,” after repeating as winner in Danielle Pagano, VP, Food, 305/448-7450 the “Small Agency of the Year” Wine + Spirits WORLDWIDE www.rbbpr.com category. These accolades sit Quinn & Co. is an award-win- proudly beside the firm’s other PUBLIC RELATIONS Christine Barney, Lisa Ross & major industry awards – Silver ning PR firm that has made its Tina Elmowitz mark in travel, real estate and Anvil, Platinum PR, SABRE, 636 11th Avenue Bronze Anvil, and more. New York, NY 10036 food, wine + spirits. Operating in With offices in Miami and New 212/880-5351 the forefront of digital media and rbb’s current Travel & Tourism York, rbb Public Relations is a roster includes the Homewood [email protected] integrated PR, we produce strate- marketing PR firm specializing in www.ogilvypr.com gic and creative campaigns that media relations, corporate com- Continued on page 30 Barby Siegel, Managing Director, help clients achieve their goals and Global Consumer Marketing drive business. We seamlessly integrate all communications Ogilvy PR is here to build, and channels: print, broadcast, digital protect, your travel brand. Our and direct-to-consumer. global team of travel professionals Quinn & Co.’s innovative initia- works with airlines, car rental, rail tives are recognized globally. Our and cruise lines; destinations and unique approach has resulted in a attractions; lodging providers; number of industry “firsts” and online travel planning and ticket- earned us hundreds of awards; ing resources; and countries, visi- including two HSMAI Adrian tor services and trade boards to Best of Show awards for best trav- help each differentiate their prod- el PR campaign of the year, world- uct or service to important decision wide. makers. We are successful We have many compelling suc- because of our insight into the trav- cess stories: We invented Martini el mindset, our relationships with on the Rock, the $10,000 martini influencers and media who sway at The Algonquin Hotel that was covered by over 400 broadcast these decisions, and flexibility to Ogilvy PR welcomed Brazilian President Lula de Silva keep our clients relevant within segments, including Letterman, to New York City to launch a 2008 integrated U.S. trends capturing travelers’ atten- Regis & Kelly and Good Morning o marketing campaign for EMBRATUR, the Brazilian tion. True to Ogilvy’s 360 com- America. We also created an Tourism Board. munications perspective, we pro- entirely new niche product, The
ADVERTISING SECTION • JULY 2009 • WWW.ODWYERPR.COM 29 Profiles of Travel & Tourism PR Firms Tara Walls, EVP rbb Public Relations Fran Curtis, EVP Continued from page 29 Rogers & Cowan offers signifi- Suites by Hilton, AMResorts, and cant experience in creating and exe- the Port of Costa Maya. Explore cuting integrated marketing and PR how rbb’s employee-driven campaigns for clients in the travel workplace results in extraordi- and tourism industries, including nary client satisfaction and resorts and resort developers, hotel results at www.rbbpr.com. associations, government tourism offices, visitors bureaus, museum and cultural exhibits, airlines, tour REDPOINT packagers, cruise lines and travel magazines. MARKETING We create PR and marketing PR, INC. strategies that elevate a client’s core messages beyond travel outlets and 161 Avenue of the Americas into the lifestyle media through the Suite 1305 influence of entertainment. Our dis- New York, NY 10013 tinctive approach goes beyond 212/229-0119 media relations to include influ- www.redpointpr.com encer seeding, product placement, promotions, special events, social Victoria Feldman de Falco, media and green marketing. The Principal Christina Miranda Diaz, Principal agency’s work has included build- Maria Andriano, Senior VP ing awareness for hotels and resorts Gabriella McNamara, Senior VP through celebrity seeding pro- grams, positioning countries as per- Specializing in travel, hospitali- fect travel destinations through des- ty, interior design, and home fur- tination integrations in films and nishings, Redpoint is a full service television shows, executing con- marketing PR firm with an entre- sumer sweepstakes tied to enter- preneurial style, brand building tainment brands, activating spon- expertise, and a passion for sorship of entertainment events and results. launching eco-friendly resorts to a Select travel clients include worldwide audience. Loews Hotels; Affinia Hotels; The Current / past clients include The Principality of Monaco; Atlantic Islands of the Bahamas, Canadian Stars Resorts & Cruises; The Tourism Commission, Cabo São Benjamin Hotel; TAG Galyean Roque Resort, Natal, Brazil, AIA; The Denihan Hospitality American Airlines, Miami Redpoint Marketing PR’s launch of the Presidential Group; Cranwell Resort, Spa, & Convention & Visitors Bureau, Pooch program for Loews Hotels captured influential Golf Club; Solo Business Cases; Miami Boutique Hotels, Hard Rock blogger support during the historic “in-dog-uration” sea- Briggs & Riley Travelware; Park, Hollywood’s Rock Walk, son of January 2009, winning Loews a strong vote of Nonantum Resort of Bodies…the Exhibition, Star Trek: approval from travelers and their pets. Hundreds of Kennebunkport; and The Loews the Tour, Royal Caribbean, Presidential Pooch packages were booked at Loews in Miami Beach Hotel. Priceline.com, Visit London and just one month as a result of the blogger-only campaign. Redpoint executives bring a Condé Nast Traveler. “nose for news” to every client challenge, ensuring that marketing ideas have just the right dash of RUDER FINN risk to make them significantly 301 East 57th Street newsworthy without being opera- New York, NY 10022 tionally challenging to implement. 212/593-6400 In 2008 and 2009, Redpoint www.ruderfinn.com was honored with back-to-back Platinum Awards at the prestigious Richard Funess, President Adrian Awards Gala of HSMAI Gail L. Moaney, APR, Executive for its work on behalf of Cunard VP/Director, Travel & Economic Dev. Line and famed ocean liners Elisa Fershtadt, Senior VP, Queen Mary 2 and Queen Travel & Economic Development Victoria. Helen Ames, Vice President, Travel & Economic Development
ROGERS & COWAN Ruder Finn’s Travel and Economic Development prac- 8687 Melrose Avenue, 7th Floor tice is made up of talented indi- Ruder Finn helped client Embassy Suites celebrate Los Angeles, CA 90069 viduals who have spent their their 25th anniversary as well as honor members of 310/854-8117 the military this past Memorial Day Weekend with a Fax: 310/854-8106 careers promoting international lesson from Staff Sergeant Dustan Johnson demon- [email protected] travel destinations, tourism strating for the members of the Boys and Girls Club www.rogersandcowan.com organizations, hotels, airlines, the proper way to salute. cruise lines and a wide variety Tom Tardio, CEO of travel-related entities and
30 JULY 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Travel & Tourism PR Firms international events. The travel sporting events, are also clients experts at Ruder Finn look who have been represented by beyond the traditional aspects the Ruder Finn Travel & of their clients’ offerings, focus- Economic Development prac- ing on what differentiates tice and who also receive the clients from competitors. Ruder same unique approach and Finn staff always strives to edu- attention to detail. cate and ensure that a pitch call Current clients in the Travel ends with media knowing some- & Economic Development prac- thing about a client that they tice include: The Jamaica didn’t know before. Tourist Board, Travel Alberta Our mix of traditional public International, Embassy Suites relations, crisis communica- Hotels, Air France, Air Jamaica, tions, event planning, cutting- and El Al Israel Airlines. edge interactive and consumer Ruder Finn is well placed to promotions experts are dedicat- execute global programs across ed to always exceeding our a broad range of disciplines and clients’ expectations. industries and has offices in key Ruder Finn also has an global media centers, including expertise in economic develop- London, Paris, Basel, ment initiatives. Our staff has Jerusalem, Tel Aviv, Beijing, Cast of “The Real Housewives of New York City” at helped raise awareness of Guangzhou, Hong Kong, Moroccan Caftan Show October 16, 2008, filmed by national, regional and municipal Shanghai, Singapore and Bravo for its finale that aired May 5, 2009; hosted by organizations such as airports, Spring, O’Brien clients Moroccan National Tourist Sydney. Office and Royal Air Maroc. seaports, corporate parks and residential developments with the same flair we bring to our SPRING, O’BRIEN travel clients. & COMPANY TJM VOLLMER PR Travel related accounts such as food, wines, luxury goods, 50 West 23rd Street, 11th floor COMMUNICATIONS 808 Travis, Suite 501 publications, business and New York, NY 10010 Houston, TX 77005 212/620-7100 1312 Town Plaza Court 713/970-2100 Direct: 212/402-1610 Winter Springs, FL 32708 212/715-2222 [email protected] 407/265-1823 www.spring-obrien.com Fax: 407/265-1824 For more than two decades, [email protected] Chris Spring, President www.tjmcommunications.com Vollmer has made a name for itself David Kleinman, Executive VP in the travel and tourism sector. Lauren Kaufman, Vice President Treva J. Marshall, President Today, we’re proud to be ranked as Judy Lee, Account Supervisor one of the nation’s top public rela- Nora Brossard, Editorial Director TJM Communications is a tions firms in destination market- boutique public relations firm ing, media outreach, travel trade Since 1982, Spring, O’Brien specializing in strategic travel promotions, product launches, has tackled the challenges of a and tourism, and food and wine online travel retailing as well as changing marketplace by antic- public relations. We are based in industry issues and management. ipating — then successfully Florida (Orlando area). Our goal We have a passion for travel that addressing — key consumer is to support our clients’ sales inspires us to drive awareness of and travel industry trends. Its and marketing objectives with a and sales for those companies we agility, creative instincts, media public relations program that is represent. Working in small teams PR news is too savvy and compelling strategic targeted to the needs of the core from our offices in Texas and in communications consistently product, while maintaining top- New York, our travel specialists important to get deliver integrated campaign of-mind awareness. This ulti- build true, lasting partnerships with once a day. solutions for leading as well as mately impacts the bottom line. our clients. Our in-house media start-up travel marketers. We represent a range of inter- and presentation team works to International in scope, yet national and domestic destina- ensure that travel spokespersons are grassroots in orientation, the tions and entities, from Toronto prepared to communicate on mes- agency regularly forges new to South Africa to Walt Disney sage with confidence. In addition to business opportunities and solid World. expertise in the domestic market, partner relationships for its We are a team of seasoned we have existing contractual agree- That’s why we created prestigious clientele. High vis- and passionate communications ments with travel specialist firms in odwyerpr.com ibility broadcast and cable TV professionals who have been the U.K., Mexico, Canada, plus major print and online recognized in the industry for Germany, France, Latin America results are part of its sustained our work. and the Asia Pacific to support our output. Award-winning work by Clients who embark upon our clients’ needs worldwide. accomplished professionals — products are assured of a quality Current travel clients include with expertise in journalism, product, personal attention and Travelocity, Sabre, Texas Tourism, marketing, promotions, special the expertise to ensure commu- Get There, Air Partner, NYLO events and social media — pro- nications success. Hotels, W-Victory Hotel, The Joule, duces highly customized pro- Our commitment to our Hotel Crescent Court, City of grams for some of the newest as clients rests on the principles of The #1 site for PR news, Grapevine, ATME and IgoUgo. well as best-known brands in quality service, professionalism Vollmer has a handle on travel. according to Google. travel and destination market- and a real value for your invest- ing. ment. Continued on page 32
ADVERTISING SECTION • JULY 2008 • WWW.ODWYERPR.COM 31 Profiles of Travel & Tourism PR Firms & Visitors Bureau, Canadian show publicity and media rela- Tourism Commission, Ctrip.com, tions, and special events. Fontainebleau, Hilton Head Island Clients include destinations Chamber of Commerce, like Cozumel, Honduras, InterContinental Hotels Group, Mazatlan, The Napa Valley Lastminutetravel.com, New Destination Council and Panama Orleans Metropolitan Convention City Beach, Fla., and hoteliers & Visitors Bureau, Revel (Atlantic and resort operators including City), Royal Caribbean Barceló Hotels & Resorts, International and Singapore Cambridge Beaches Resort & Airlines. Spa, Choice Hotels, Grand Traverse Resort, Grupo Posadas, and Hilton Caribbean and Latin Heidi Klum and the rest of the Victoria’s Secret YPARTNERSHIP America. Travel and leisure Angels strike a pose in front of Fontainebleau Miami PUBLIC RELATIONS clients include the American Beach’s famous “cheese wall” as they get ready to Association for Nude Recreation, celebrate their annual fashion show held at the prop- 423 S. Keller Road Vacation Rental Managers erty’s Grand Re-Opening weekend and amplified by Orlando, FL 32810 Association, Truvle and HIMA Weber Shandwick. 407/875-1111 Health, providing an affordable www.ypartnership.com/PR alternative to high healthcare programs that build awareness and costs in the U.S. Commonwealth Vollmer PR secure traditional and digital head- Peter Yesawich, CEO of Puerto Rico. Continued from page 31 lines and conversations that drive Chris Davidson, CCO the bottom line for small and large Noel Perkins, EVP, Public Relations THE ZIMMERMAN We’re proud to represent leaders clients alike. Known for innovation, collabora- in the travel industry and to be Ypartnership, formerly AGENCY tion and creativity, the Travel prac- known for generating results on Yesawich, Pepperdine, Brown & tice has earned major industry their behalf. Russell (YPB&R), ranks among 1821 Miccosukee Commons awards from the PRSA Silver America's largest integrated mar- Tallahassee, FL 32308 Anvils and PRWeek, and 12 850/668-2222 keting companies specializing in WEBER Platinum HSMAI awards in every www.zimmerman.com the travel, tourism, hospitality and major category. In 2009, two of leisure categories. Headquartered SHANDWICK Weber Shandwick’s HSMAI entries in Orlando, Ypartnership celebrat- Carrie Zimmerman, President tied for the Best of Show Award. In ed its 25th anniversary in 2008. 919 Third Avenue 2005, Rene Mack was honored by New York, NY 10022 The Public Relations Division The Zimmerman Agency cre- HSMAI with a lifetime achieve- 212/445-8000 of Ypartnership is comprised of ates relevant messaging which ment award for his contribution to www.webershandwick.com 19 publicists, including three carries consumer traction during the travel industry. veteran vice presidents who difficult economic periods, and Whether launching the world’s Rene Mack, President, Travel & oversee three individual public times of recovery. Ranked by Lifestyle Marketing largest ships or localized editorial relations teams. Ypartnership O’Dwyer’s as one of the largest briefings, showcasing Canada lead- serves more than 20 public rela- hospitality public relations firm Weber Shandwick’s Travel & ing up to and after the 2010 Winter tions clients in travel and in the United States, the agency Lifestyle Marketing practice com- Olympics, targeting mommy-blog- tourism and related categories maintains its leadership position bines the experience of a travel gers or creating strategic digital and such as real estate development with a pioneering platform com- insider with big agency resources social media campaigns and strate- and leisure-related products and bining its public relations divi- and global reach. From local and gies for all of its clients, Weber services. sion with its robust 30-person in- regional accounts to global brands, Shandwick always puts passion and Ypartnership publicity profes- house digital discipline. the practice frequently taps the skills expertise into every account: large sionals extensively utilize the The travel group handles and expertise of its sister agencies, and small. firm's research information to extraordinary destinations such Rogers & Cowan (leading entertain- Weber Shandwick also has a guide strategic and tactical plans. as the British Virgin Islands, ment agency), FutureBrand (global strong team of crisis management The company co-authors, with endearing escapes like the Outer brand consultancy) and Octagon and corporate positioning experts. Yankelovich Partners, the Banks and award-winning (leading sports marketing agency) Clients include: American National Travel MONITORsm, resorts and hotels from the to create customized communica- Airlines, The Islands Of The now in its 18th year of publica- Caribbean’s legendary Cap tions, marketing and special event Bahamas, Beverly Hills Conference tion. Juluca and Waikoloa Beach Ypartnership PR provides Resort in Hawaii to Palace comprehensive public relations Resorts in Mexico and Captiva’s planning, budgeting, plan devel- South Seas Island Resort. opment and implementation. Its newly-energized consumer Tactical services range from tra- brand division touts national ditional press kit and press brands including Nature’s Own®, release development and distri- PGA TOUR, Firehouse Subs, bution to complex broadcast Evamor Water, Bertram Yacht, publicity programs including Steak n’ Shake and Sanderson satellite media tours and facilita- Farms Chicken®. tion of on-air programming fea- The empowering and creative turing clients. The PR firm also culture of The Zimmerman creates and manages focus Agency was originally con- events, online communications ceived to entice fearless employ- The Zimmerman Agency and travel journalists enjoy a programs (Web sites, online ees, but it has proven to equally secluded waterfall during a hike to Waipi’o Valley on news rooms, distribution), edito- be a magnet for some of Waikoloa Beach Resort media fam tour on the Big Island. rial deskside interviews, trade America’s most iconic brands.
32 JULY 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION