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Odwyersmarchmagazine:Layout 1.Qxd O’Dwyer’s Profiles of Food & Beverage PR Firms Douglas K. Spong, APR, Pres. keting boards and our carefully tai- Julie Batliner, Senior Principal; lored approach to your communi- Food & Bev., Living Well™ Chair cations allow us to deliver cam- Grete Krohn, Senior Counselor, paigns that are authentic, credible Food & Bev., Co-chair and relevant. If you can no longer stomach the We are ready to share our cre- same bland, tasteless ideas, perhaps ativity, passion and commitment it’s time for some fresh thinking. along with a full range of services. Carmichael Lynch Spong leads the We specialize in new food and bev- food, beverage, nutrition and well- erage product launches, influencer ness arena — representing some of programs, media events, promo- the biggest brands in packaged tions and celebrity campaigns. goods. We work with food industry CONTEXT leaders, consumer groups, chefs, nutritionists, commodity groups, MARKETING regulatory organizations and Coyne PR’s recipe for success helped increase media cov- experts in general on a regular 100 Ebbtide, Building 3 erage by 30 percent for the Pillsbury Bake-Off Contest. basis. Our relationships go beyond Sausalito, CA 94965 415/289-7575 media. We know the right people to www.contextmarketing.com We succeed for our clients target with the right program, prod- because we realize that public rela- uct, campaign or cause. And they Bob Kenney, President BLAZE PR tions is the effective use of media know us. and strategic communications to Our approach is simple. We Not only are many of the coun- 225 Santa Monica Blvd., 3rd Floor realize our clients’ goals - not just develop strategic programs that are Santa Monica, CA 90401 try’s food and beverage trends born 310/395-5050 media for media’s sake. We offer measurable for our clients. in California, the state also has a Fax: 310/395-5001 an integrated approach that allows Successful communications pro- way of amplifying the issues com- [email protected] our clients to find their “voice,” grams tie back to predetermined manding the attention of food mar- www.blazepr.com determine the correct “channel,” goals and objectives that will fill keters. As one of the larger PR and realize their business objec- the glass full in terms of brand firms in California specializing in Craig Rexroad, President tives through an unbiased mix of awareness, preference, loyalty and food and beverage marketing com- Karen Gee-McAuley, Exec. VP communications tools and creative sales. munications, we are uniquely posi- strategies. tioned to identify these trends for BLAZE is a nationally recog- BLAZE is headquartered in CONE LLC our clients and help them to under- nized PR firm that attracts com- Santa Monica, CA with offices in stand the many issues influencing pelling and aggressive consumer Santa Barbara, Sacramento, consumer purchase. 855 Boylston Street brands that need to win. Washington D.C., and New York. “Context” describes our way of For nearly two decades, BLAZE Boston, MA 02116 617/227-2111 looking at marketing. Someone has produced award winning, thinking contextually, whether effective, bottom-line responsive CARMICHAEL Fax: 617/523-3955 www.coneinc.com about brands or issues, must take a campaigns for hospitality, travel, LYNCH SPONG broader approach to problem solv- consumer, food, and corporate Jens Bang, President, CEO ing, creatively engaging audiences clients. BLAZE also provides fully 110 North Fifth Street Bill Fleishman, Managing Dir. & in the places where they look for integrated public affairs capabilities Minneapolis, MN 55403 EVP, Brand Marketing information. Increasingly this is through its parent company, 612/375-8600 Peggy O’Shea Kochenbach, VP, Brand Marketing not just the media but also the DAVIES. www.carmichaellynchspong.com many forms word-of-mouth For more than 25 years, Cone assumes in our society. has earned a reputation for building We believe our approach makes strong brands in the food and bev- us highly responsive to our clients erage industry. We provide best-in- and also reflects real world client class communication strategy, tal- needs, where brand building and ent and creativity to drive business reputation management are flip growth for leading brands, such as sides of the same coin and effective Nestlé Waters North America, marketing communications Lindt, General Mills and Starbucks requires constant attention to New England. We understand that emerging issues and the interests of extraordinary results must begin diverse audiences and stakeholders. with experts who possess a keen understanding of your business, COYNE PR your brand and its connection to society. With two registered dieti- 14 Walsh Drive cians on staff, we can communicate Parsippany, NJ 07054 Carmichael Lynch Spong recently helped client SUPER- the distinct attributes of your brand, VALU kick-off Black History Month with legendary music 973/316-1665 artist Smokey Robinson, photographed with Carmichael including the health and nutritional Lynch Spong counselor Lindsey Rose and SUPERVALU benefits of foods and beverages. Thomas F. Coyne, Pres.& CEO national media manager, Haley Meyer. The depth of our experience in working with associations and mar- Coyne Public Relations is one of 24 MARCH 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Food & Beverage PR Firms the nation’s leading independent Godiva Chocolatier, Walnut public relations agencies with Acres, Newman’s Own, extensive experience in the food Cocktails by Jenn, De’Longhi, and beverage category. Coyne PR Lipton Recipe Secrets, Maille combines sound strategic counsel Mustard, Lea & Perrins, with cutting edge creative elements Consorzio Pecorino Romano, to achieve superior communica- Hostess Snack Cakes, Coors tions goals for its clients. Brewing Co., Stolichnaya The agency represents some of Russian Vodka, Korbel the world’s largest food and bever- Champagne, Noilly Prat age companies, including Kraft Vermouth, Krispy Kreme Foods, General Mills, the Doughnuts, Eskimo Pie and Campbell Soup Company, Pepsi, The Switch Beverage Company. Cadbury Schweppes, Schwan’s, and the Wrigley Company. The Coyne PR team is comprised of CURRENT experts in product launches, brand LIFESTYLE MARKETING building campaigns, tradeshow support, events, sponsorships, con- Fashion designer Agatha Luiz de la Prada shares a 111 E. Wacker Drive, Suite 2605 moment with Vibrant Rioja models during Mercedes- tests, promotions, cause marketing, Chicago, IL 60601 Benz Fashion Week in New York in February. Wines influencer outreach, public affairs, 312/929-0500 from Rioja’s Fashion Week sponsorship, orchestrated government affairs, crisis manage- www.currentlifestylemarketing.com by CRT/tanaka, included Luiz de la Prada designing ment and new media. Vibrant Rioja dresses unveiled at the event. Coyne PR was named 2007 Best Virginia Devlin, General Manager Amy Colton, Senior VP Agency to Work For by the Holmes Jennifer Seyler, Reg. Dietitian are creative, strategic and consis- Report and is a finalist for 2008 PR tently exceed client objectives. Week’s Best Small Agency of the Current Lifestyle Marketing Our experience includes work FLEISHMAN- Year. helps clients develop strategic with Foster Farms Poultry, Foster HILLARD marketing campaigns that seam- Farms Dairy, Nunes CRT/TANAKA, LLC lessly integrate with the ever- Company/Foxy Foods, San 200 North Broadway changing activities, interests and Francisco Chocolate Factory, St. Louis, MO 63102 320 West 13th Street opinions of today’s consumers. Diamond of California, Fantastic 314/982-1700 New York, NY 10014 The agency is part of The Foods, Fresh Express Farms, Clif 212/229-0500 Interpublic Group of Companies’ Bar, Odwalla, Nancy’s Specialty John Graham, Chairman Fax: 212/229-0523 Constituency Management Foods and The Republic of Tea. Dave Senay, President & CEO www.crt-tanaka.com The agency also works with winer- Practice Group Leaders: Group. Janet Greenlee, Austin A Sabre award-winning ies and wine-related companies, Shelly Kessen, Sacramento Maria Kalligeros, Executive Vice including a marquee wine client President/Consumer Practice Dir. agency with seasoned food and Rick Thaemert, Kansas City Ellen LaNicca, Executive VP nutrition marketers on staff, list during the last several years Karen Van Bergen, Amsterdam including a trained chef, regis- that include Stag’s Leap Wine CRT/tanaka is an award-win- tered dietician and certified fit- Cellars, Hanzell Vineyards, Communicating within the food ning public relations and mar- ness trainer, Current Lifestyle Chateau Montelena, Kendall- and agribusiness industries has keting firm, known for creative Marketing represents a 5-star Jackson Wine Estates, never been more challenging. solutions and workplace cul- roster of clients including Uncle Constellation Wines U.S., Globalization and demographic Ben’s, Hidden Valley Ranch, KC Landmark Vineyards, Wine ture. The firm was formed in Continued on page 26 2005, when Carter Ryley Masterpiece, Kingsford and Institute and Seguin Moreau. Thomas acquired New York Glad. consumer agency Patrice Our work focuses on brand Tanaka & Company, Inc. to and commodity marketing, such form one of the top independent as new product launches, con- agencies in the country. sumer education campaigns, Headquartered in Richmond, cause-related partnerships, influ- Va. and New York, with offices encer outreach, word-of-mouth in Los Angeles and Norfolk, and social media programming. Va., CRT/tanaka specializes in four practice areas – Consumer, FINEMAN PR Health, Corporate and Interactive. The
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