A MULTIMEDIA GROUP.

YOUR PASSPORT TO REACH A HIGHLY SELECTIVE AUDIENCE THROUGH A SINGLE MULTIMEDIA SOLUTION. 2

5. THE INTERNATIONAL OFFER INDEX 6. DIGITAL 1. GRUPPO 24 ORE 7. ANNUAL AND EVENTS 2. THE DAILY 8. BUSINESS SCHOOL 3. MAGAZINES 9. CULTURE AND EXHIBITIONS 4. RADIO 1WHO WE ARE.

PRESENTATION

The Group. 4

GRUPPO 24 ORE.

The 242424 ORE Group isisis owned bybyby ConfindustriaConfindustria, the main organization representing Italian manufacturing and services companies founded in 1910. A total of 150.000 companies of all sizes - employing a total of 5.434.352 workers - are voluntary members of the organization. The fundamental value underlying Confindustria’s activities isisis thethethe belief that free enterprise and free economic activity, within the framework of a market economy, are key factors for the growth and development of society as a whole.

In its by-laws, Confindustria pledges to contribute to Italy’s economic and social growth by cooperating with both Italian and international political institutions and economic, social and cultural organizations.

To this end,Confindustria represents thethethe interests ofofof Italian companies tototo leading political and administrative institutionsinstitutions, including parliament, government, trade unions and other social partners. 2THE DAILY. GENERAL OVERVIEW

Il Sole 24 ORE, Readership, Socio-demographic profile. 6

IlIlIlSole 242424 ORE isisis thethethe first Italian forforfor distribution ofofof IL SOLE 24 ORE digital copiescopies. ...

Everyday the daily has got 3 sections: The leading newspaper in Italy • First sectionsection, ,,, daily appointment with politics and current affairs (it includes Impresa e Territori) • Finanza &&& MercatiMercati, Tuesday-Saturday • Norme &&& TributiTributi, Monday-Friday.

IlIlIlSole 242424 ORE is a business andfinancial The daily has777 weekly appointments NUMBERS daily newspaper that was launched on Risparmio e Famiglia + L’Esperto Risponde Circulation: 190,289 November 9th 1965, following the merger Rapporti Digital circulation: 83,487 of IL SOLE Casa24Plus Readership: 829,000 (a newspaper established in 1865) and 24 Moda24 ADS February 2017 net of multiple digital ORE (a newspaper founded in 1946). Plus24 copies, Audipress 2016.III Domenica Nòva24 Sport & Business C’è qualcuno che sa leggere? 7

ADULTIS : 829.000

67% 33% A HIGH MEN WOMEN ADULTS MEN WOMEN

72% READERS 70% READERS 78% READERS SOCIO-DEMO Don’t read and 40% 47% 27% Degree High school Enrepreneurs, managers, freelancers

PROFILE . Sosial class: Social class: superior medium-superior 11% 31%

North West North East Centre South and Islands 31% 21% 24% 24%

10% 18% 24% 21% 18% 25 – 34 yrs 35 – 44 yrs 45 – 54 yrs 55 – 64 yrs > 64 yrs Source:Audipress 2016/III papaer and/or replication. 3 MAGAZINES.

GENERAL OVERVIEW

IL, How To Spend It, 24 Hours, Sanità, L’Impresa, Studio, 11. 9

IL

IL is all about facts from the world of great topical interest. It is the needed “questions and answers” to understand the real world. It is the monthly report as well as a wide space for culture

and ideas. Gender Male 76% Female 24% IL is the magazine that looks ahead, that will amaze, that Age 25/44 47% Qualification emphasizes the reading with an original style aimed at a men’s Degree 67% target (the same of Il Sole 24 Ore) of higher quality. Geographic Areas North West 42% North East 19% Centre 21% South e Island 18% 196.000 COPIES (Source: Publisher. January 2017) 10

HOW TO SPEND IT

What is true luxury today? It’s time. Time to look , to covet, to choose. It’s time to personalize. How to spend it is the pleasure of spinning your own story through your own tastes. Travel, fashion, beauty, design, shopping as a choice of fulfillment, but also as sensorial, emotional and personal distinctiveness. Who am I? What do I want? But, most of all, what do I like? Beauty is a dimension to experience. FREQUENCY Monthly The best things are those that fit me perfectly. Things that identify CIRCULATION 196.000 me, that speak my language, that bring me joy, pleasure and well- (in newsstand each first Friday of the month) READERSHIP being, things that embody sophistication rather than 500.000 readers* standardization. *SourceJFK 2016 11

24 HOURS

24 Hours is the quarterly magazine completely dedicated to the world of watches, and it is written in two languages English and Italian to be distributed in all contexts more important at an international level related to the world of watchmaking. Gender Male 70% Female 30% A unique product in the Italian publishing dedicated to the demanding and high-target Il Sole 24 Ore the world, has always AgeAge: average 40 years Superior sociosocio- ---economiceconomic been particularly attentive and interested in this specific classclass:: 70% segment.

40.000 COPIES (Source: Publisher) 12

SANITA’

Il Sole 24 ORE Sanità is the only weekly with an economic and regulatory perspective on healthcare in Italy

Content: regulatory, economic and management topics from the healthcare world. Updates on developments in social security. Pharmaco-economics

27,000 PAID SUBSCRIPTIONS 37,800 AVERAGE COPIES CIRCULATION 57,240 AVERAGE READERS TABLOID FORMAT: pink Sole 24 ORE paper 13

STUDIO

Real luxury nowadays is the time we manage to devote to GenderGender. Male 55% , Female 45% ourselves. Studio offers a mix of content and aesthetics to AgeAge: average 25-45 years provide its readers with an absorbing personal, original and high- Superior sociosocio- ---economiceconomic classclass: : 75% quality experience. ProfessionalsProfessionals: 40% STUDIO is contemporary, influential, relevant and recognisable. It DegreeDegree: 85% focuses on current affairs, culture and lifestyles. The things that Geographic AreasAreas: 55% Nord, 25% people talk about, selected, explained and described by our Centre, 20% South writers, photographers and illustrators.

The quarterly publication is available at newsstands and on iPad, 21.000 COPIES and is online every day at rivistastudio.com and on the social Rivistastudio.it 210.000 u.u. networks; it is live at Studio in Triennale and other events. 335.000 page views Source: Publisher 14

11

UNDICI is a unique multimedia product, a football and sport vertical GenderGender. Male 79% , Female 21% with high-level tone and positioning. In-depth. Polished. Influential. AgeAge: average 25-45 years - 49% A multi-faceted product: a two-monthly magazine, an online daily at Superior sociosocio- ---economiceconomic classclass: : 75% rivistaundici.com, a series of social accounts updated in real time, a ProfessionalsProfessionals: 40% workshop of ideas for TV, a live dimension with appointments during DegreeDegree: 85% Studio in Triennale, and the organisation of live in-depth sports Geographic AreasAreas: 45% Nord, 35% debates. Centre, 20% South The magazine’s coverage of football and sport is well above average with exclusive interviews, personalities, stories, reports and business 21.000 COPIES Rivistastudio.it models dedicated to Italian and international football. 52.000 u.u. 87.000 page views Source: Publisher 15

L’IMPRESA

L’IMPRESA is a monthly magazine on management of GRUPPO 24 ORE, founded in 1959 and managed by the same group. The magazine explores topical issues related to the world of managers and offers insights into relevant key themes. Generous space is dedicated, as always, to the themes of skills and management training. L’Impresa has an informative slant enhanced by catchy graphics, and displays information in a clear and understandable way.

40,000 COPIES (SOURCE: PUBLISHER) 4RADIO. GENERAL OVERVIEW

RADIO 24, listeners profileprofile. ... 17

RADIO 24, THE ONLY The first and only news & talk radio station in Italy, widely AVERAGE DAILY LISTENERS: distributed across the whole country. A unique kind of information 2.011.000 NEWS&TALKS HEAVY LISTENERS: – always at the service of the listener – combined with a multi 187.000 RADIO IN ITALY. theme planning: Radio 24 approaches a large variety of interests: Source: Radiomonitor 2016 I semester current affairs, economics, or finance, as well as home and family issues, jobs, sports, entertainment, culture, leisure, and all the information you need in your professional and everyday life.

(

78% 22% 31% 38% MAN WOMEN Degree High School

21% 41% 20% 26% Imprenditori, dirigenti, 35 –––54 yrsyrsyrs 55 –––64 yrsyrsyrs > 64 yrsyrsyrs liberi professionisti THE INTERNATIONAL 5OFFER.

OVERVIEW GENERALE

I Mezzi. 19

Global audience: 1.502.105 Circulation: 124.043

5. CirculationWW:: 222,079

THE Global print audience: INTERNATIONAL Circulation: 292.607 copies 370.300 Circulation: 69.931 BUSINESS Global audience Global print audience 2 Our print offer of International 560.000 01.500 media. Circulation: 125.172 Circulation: 75.000 To meet the 360 ° customer communications needs, System 24 has Circulation100.786 expanded its editorial offering with a 377.466 copies selection of international media of (Mon-Sat. 568.365 Sun) 1.234.500 readers excellence, and exclusive: important (Mon-Sat. 1.774.300 Sun). publishing market leader in its reference country characterized by readers with the MORNING EDITION: Total Circulation: 3,169,211 copies daily (*Includes Print and Online Paid Users) highest level and with high purchasing Print Circulation 2,739,027 copies daily (ABC Japan, June 2015) AFTERNOON EDITION: power. Circulation : 1,387,085 copies daily (ABC Japan, June 2015) 20

UU 11.500.000 FT WEB APP NZZNZZ....CHCHCHCH PV83.000.000 5. UU 291.712 UU 956.000 PV 19.033.001 PV 45.802.000 THE PV 30.359.000 INTERNATIONAL Unique users 215.000 UU 2.705.000 Page views 650.000 BUSINESS Visits 280.000 APP HTSI WEB APP Our digital international offer. UU 2.500.000 mese Unique users 15.000, PV 10.000.000 Visits 65.000

UU 4.277.000 PV 58.600.000

UU 1.364.982 PV 40.648.867

TOTAL DIGITAL UNIQUE VISITORS: Monthly Page Views (PV) 49,413,000 251million DESKTOP UNIQUE VISITORS: Monthly Unique Browsers 21,522,000 24.8 million MOBILE UNIQUE VISITORS: 32,384,000 6DIGITAL. GENERAL OVERVIEW

TTTheThe sitessites.... 22

THE WEBSYSTEM 24 NETWORK

The generic profile of our users is about young adults aged 25 to 44, who use the internet to inquire about products and services. They are people with a high degree of education and a high socio-cultural level, they see the network also as a professional tool

THE NETWORK NUMBERS 13.3 MIO UU/MONTHLY 586 MIO PV/MONTHLY WOMEN 48% MEN 52% PRE ROLL MONTHLY: 18 MIO NEWSLETTER: 7 MIO DEM: 4.8 MIO

Source: Audiweb View January 2017 1 23

Reach Page Views (br)3BMeteo 3.322,00 62.838,61 THE (br)Fox Networks Group Italy 1.003,53 8.372,54 (br) Quotidiano 1.308,80 22.868,74 (br)DagoSpia 714,76 18.054,61 (br)Globalist 27,64 75,47 NETWORK . (br)Il Sole 24 ORE 3.737,86 46.412,73 (br)L'Osservatore Romano 7,43 39,5 (br)LadyBlitz 176,58 373,89 (br)Blitzquotidiano.it 677,71 2.190,65 (br)TicketOne 1.691,20 20.228,70 (ch)Telecom Italia Internet Mobile Chiavetta 469,98 9.284,55 (ch)Telecom Italia Mail 4.088,94 315.272,94 (br)Telecom Italia 4.454,67 324.557,47 (br)Affaritaliani.it 569,8 3.671,27 (br)Famiglia Cristiana 139,21 324,88 (ch)Radio24 161,99 986,88 (br)Lettera43 1.008,41 2.739,96 (br)L'Unita.tv 591,31 1.755,81 (br)federtennis.it 47,97 664,58 (br)Supertennis.tv 21,68 97,6 (br)Secolo d'Italia 150,64 1.374,40 (br)SportOutdoor24 46,19 131,61 (br)LA7 909,45 7.944,53 (br)Il Post 1.454,72 5.321,70 (br)Leitv 1.183,96 3.121,41

Source: Audiweb February 2017 TDA. 24

PREMIO.

Italian Premium Private Marketplace

Premium is the first Italian Private Marketplace that represent the publishing quality, which uses automated technologies for the sale of online advertising space. And it is the transposition of WebSystem network in the logic of automated buying. Each month an inventory of over 5 million impressions delivered through private deals or open market. 25

Appnexus is the Ssp of Premio for Premio is the brand that represent display and mobile advertising. Premio Websystem24 portfolio on automated Inventory is on the seat 2767 trading platforms

Sticky Ads is the Sssp of Premio for video preroll advertising Zodiac adversising is the technologic partner that enable the operative and administrative process for the managing of the Premio platform Other platforms Premio approach is agnostic respect the used technology and it is open to the use of differend platforms, favoring the needs of customs or the effectiveness of the technology ANNUAL 7AND EVENTS. GENERAL OVERVIEW

Annual and events, Calendar.... 27 ANNUAL AND EVENTS

Appointments arise from comparison with the editors of the newspaper to offer the business community insights on the issues of greatest interest in the life of the company.

The annual conferences are aimed attoptoptop managementmanagement, Each event will include debates, panel discussions and managers and professionals business with the aim of thematic sessions of study involving high-profile speakers creating an interactive discussion on economic trends and and national international entrepreneurs, managers and market strategies for growth and change. opinion leaders and create focus specific interactive through social Network. 28 2017 CALENDAR .

January March April May June September October November

Tuttopensioni 2017 9°Luxury Summit 11°Consumer & 19°Annual , 23 January Milan, 24 and 25 May Retail Summit Assicurazioni Milan, 5 October Milan, 6 and 7 November

Forum Manufacturing 8°Forum Banca 17°Italian Energy 14° Annual Global & Industry 4.0 & Impresa Summit Economy & Milan, 13 and 14 March Milan, 11 May Milan, 25 and 26 Finance September Milan, 30 November

2°Forum Sport & Design Forum Tuttolavoro Business Milan, 7 June Milan, 11 April Milan, 16 October

5°Forum Food & 6°Healthcare Made in Italy Summit Milan, 20 June Rome, 26 October

6°Stati Generali della Cultura Rome, November (in definition) THE BUSINESS 8SCHOOL. GENERAL OVERVIEW Business School.... 30 BUSINESS SCHOOL

90% of teachers is corporate extraction or business consultants. 10% are university professors. The offer involves 26,000 attendance per year: young graduates, managers, professionals. 24 ORE Business School is one of the main Executive MBAMBA, andExecutive Master, landmarks of the international professional Master full time, part time in weekend training, and since 1991 it has developed and format and courses training with certificate expanded an increasingly differentiated offer of attendance and a prestigious distance with the goal of meeting the needs of managers, professionals, companies and learning system (E-learning) that adds value young. It offers a specialized, innovative and to traditional offer in the classrooms: from multimedia training in all thematic areas in line interactive services to the various updates, with the editorial strategies of Gruppo24Ore. including online courses and masters. CULTURE 9AND EXHIBITIONS. GENERAL OVERVIEW

24 ORE Cultura, Exhibitions, Mudec. 32 CULTURE AND EXHIBITIONS

And it is possible to sponsor exhibitions or create private events within the prestigious location using the same.

24ORE Cultura, group company, retrieves the collections of artists, establishes the location (museums), manages and organizes the show in its entirety. Realizes prestigious books of art, photography The 24 ORE Group organizes cultural events and offers and imaging, architecture and design that can be also monographic companies the opportunity to become partners in the initiative. company created to order.

It is a superior choice of communication, because that means to unite their brands to exclusive cultural events on the Italian territory. 33

WASSILY KANDINSKY. ICONE, FOLKLORE, ASTRAZIONE Mudec, Museo delle Culture, Milan 14 Mach – 18 July 2017 DINOSAURI Mudec, Museo delle Culture, Milan 24 March 2017 – 13 July 2017 EXHIBITIONS . IL FASCINO DELLE MUMMIE Mudec, Museo delle Culture, Milan 24 March 2017 – 13 July 2017

KEITH HARING –––About artartart Palazzo Reale - Milan 21 February 2017 – 18 June 2017

DINOSAURI Mudec - Museo delle Culture 22 March 2017 – 9 July 2017 34

MUDEC Mudec, Il Museo delle Culture.

MUDEC ––– Museo delle cultureculture. ...Historic place of the last century industrial Milan, the original plan of the Ansaldo complex covers about 70,000 square meters between Bergognone streets, Tortona, Savona and Stendhal.

In the Nineties the area was purchased by the of Milan with the aim to promote and spread cultural activities and make it a citadel of culture. In this context it arises the Museo delle Culture: from industrial archaeological site in the center of cultures, thanks to the project designed by British architectDavid ChipperfieldChipperfield. BRAND 10 CONNECT. GENERAL OVERVIEW

Who we are 36

9. BRAND CONNECT

The creative hub creative of System24

Perceptiveness, creativity, curiosity, perseverance and determination. In other words, a bigability tototo listen tototo thethethe customers needs with the aim of finding the best solutions among the media available in the portfolio of our Agency.

Itstudies cross-media projects. Itcreates areas of opportunity between clients and editorial products. Interconnects social knowledge, creative abilities, project managements to provide communication solutions to its own clients. BBBRIEFINGBRIEFING MULTIPLATFORM DELIVERY Analysis of the key factors. Choose the correct platforms. Sending presentation to the client.

4 QUESTIONS PROJECT ROI Pre-evaluation on Project building. Post-evaluation. content and contest. Gruppo 24 ORE System 24 Via Monte Rosa, 91 – Milano [email protected]