Il Sole 24 ORE.

HIGHLIGHTS ABOUT A LEADING . 2

IlIlIlSole 242424 ORE isisis thethethe first Italian newspaper forforfor distribution ofofof IL SOLE 24 ORE digital copiescopies. ...

Everyday the daily has got 3 sections: The leading newspaper in Italy • First sectionsection, ,,, daily appointment with politics and current affairs (it includes Impresa e Territori) • Finanza &&& MercatiMercati, Tuesday-Saturday • Norme &&& TributiTributi, Monday-Friday.

IlIlIlSole 242424 ORE is a business andfinancial The daily has777 weekly appointments NUMBERS daily newspaper that was launched on Risparmio e Famiglia + L’Esperto Risponde Circulation: 237,127 November 9th 1965, following the merger Rapporti Digital circulation: 112,577 of IL SOLE Casa24Plus Readership: 833,000 (a newspaper established in 1865) and 24 Moda24 ADS July 2016/net of multiple digital copies, ORE (a newspaper founded in 1946). Plus24 Audipress 2016.I Domenica Nòva24 3

ADULTS : 833.000

65% 35% A HIGH MEN WOMEN ADULTS MEN WOMEN

707070%70 % OF READERS 69% OF READERS 73% OF READERS SOCIO-DEMO Don’t read and 39% 45% 29% Degree High school Entrepreneurs, managers, freelancers

PROFILE . Sosial class: Social class: superior medium-superior 15% 30%

North West North East Centre South and Islands 30% 23% 23% 24%

12% 18% 25% 20% 17% 25 – 34 yrs 35 – 44 yrs 45 – 54 yrs 55 – 64 yrs > 64 yrs Source:Audipress 2016/1 paper and/or replication. 1 4

237.127 copies A TREND DIGITAL COPIES NET OF MULTIPLE DIGITAL COPIES Var% July ’16/July ’15 OF +4,2% SUCCESS . 125.000 120.000 115.000 112.577 110.000 105.000 108.037 100.000 95.000 l15 a15 s15 o15 n15 d15 g16 f16 m16 a16 M16 G16 L16 ADS 2016/2015 Absolute value and % 5

THIRD POSITION FOR TOTAL CIRCULATION PRINT + DIGITAL LEADER FOR (NET OF MULTIPLE DIGITAL COPIES)

DAILY Total Circulation DIGITAL Print + Digital CORRIERE DELLA SERA 328,494 REPUBBLICA (LA) 282,211 COPIES SOLE 24 ORE (IL) 237,127

CIRCUALTION. TOTAL DIGITAL COPIES 112,577

71,525

30,348

SOLE 24 ORE (IL) CORRIERE DELLA REPUBBLICA (LA) ADS July 2016 – Absolute value SERA 6

Il Sole 24 ORE 71 THE LARGEST Corriere della Sera 66 La Repubblica 52 L'Espresso 40 PENETRATION Panorama 37 27 Class 23 IN THE ITALIAN MF (Milano Finanza) 22 Capital 19

Il Mondo 17 BUSINESS 17 12 12 COMMUNITY Investire 10 Business 9 Espansione 9 Uomini & Business 9 Patrimoni 4

Source: BE 2014 ter - % penetration of relative universe 7

The instinctive recall of the adv in Il Sole THE 24 Ore grows as the exposure frequency VALUE rises . 145 160 OF OUR 100 Instinctive BRAND . One single More than one exposure exposure

Survey: «Il valore dell’ADV insertion sul Sole 24 ORE» made by Deeplblue/Dentsu Aegis Network a in July 2015. All respondents – IL SOLE 24 ORE readers - n=1200 – 400 interviews per sampling cell 8

TEND TO NOTICE BRANDING The adv in Il Sole 24 Ore The adv in Il Sole 24 Ore is eye-catching enhances the image of THE VALUE the products

OF 117 96 115 96 ADVERTISING Il Sole 24 ORE Others Il Sole 24 ORE Others IN IL SOLE 24 ORE. MEMORY CALL TO ACTION The adv in Il Sole 24 Ore The adv in Il Sole 24 Ore sticks in your mind encourages the purchase*

112 97 113 97

Il Sole 24 ORE Others Il Sole 24 ORE Others

Survey: «It’s a brand form me» made by Deeplblue/Dentsu Aegis Network a December 2015/January 2016. *The figures correspond to the sum of the three answers: «%Very much» + «%Much» + «%Enough». Gruppo 24 ORE System 24 Via Monte Rosa, 91 – Milano [email protected]