ENDELIENTA Fostering the Arts & Spirituality in North Cornwall
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ENDELIENTA Fostering the Arts & Spirituality in North Cornwall Programme Development Plan September 2014 1 1. EXECUTIVE SUMMARY Endelienta is a charity set up in 2011 by the St Endellion Festivals Trust, the St Endellion Parish Church Council and the Diocese of Truro for fostering the arts and spirituality in North Cornwall. This development plan for the period from July 2014 to June 2017 sets out the objectives for further development of a year-round programme of activities, based on the successful achievements in the last three years, and the long standing reputation of both the St Endellion music festivals and St Endellion church itself. The Endelienta programme development is planned in parallel with the development of the buildings on the St Endellion campus, for which capital investment is generated separately. Feasibility studies have indicated that with its programme of activities Endelienta can fill a gap in the demand for cultural and spiritual events in North Cornwall, including for people who are disadvantaged. Endelienta’s unique characteristics warrant investment to pursue its specific objectives. A Marketing and PR Strategy will be developed and implemented to ensure the activities will reach targeted audiences, participants and supporters. A Board of Directors is responsible for Endelienta’s business planning, strategy and policy development, and financial management. A part time business development consultant has been contracted for programme development, including fundraising and marketing. Endelienta’s chairman manages the contract with the business development consultant. To finance the proposed activity, Endelienta needs to raise income from grant applications to Trusts and Foundations, from fundraising activities and donations from individuals and businesses. Risks relating to capacity, contracts, insurance, reputation, health and safety, safeguarding and event security, will be managed carefully through the implementation of the relevant risk management policies, contracts with external parties, and insurance arrangements. 2. ENDELIENTA – FOSTERING ARTS AND SPIRITUALITY IN NORTH CORNWALL 2a. Aims and Objectives Endelienta is a charity set up in 2011 by the St Endellion Festivals Trust, the St Endellion Parish Church Council and the Diocese of Truro, with the aim of fostering the arts and spirituality in North Cornwall. Underpinning this ambition is the recognition that creativity and spirituality are fundamental to what makes us human. The arts, in all its different expressions, can offer significant support for people’s quality of life and wellbeing. Endelienta aims to reinforce the positive impact of the arts through a year- round programme, offering many more people the opportunity to participate, including those who experience serious barriers to such participation. 2 Endelienta wants to touch and enrich the lives of both younger and older people, those affected by poverty, disabled people and those who are socially isolated – be it through singing, playing, acting, dancing, painting, writing, or simply coming together. 2b. Endelienta: achievements to date Since the organisation was set up, and building on the success and reputation of the St Endellion Easter and Summer Music Festivals, considerable progress has been made towards Endelienta’s overarching ambition of fostering the arts and spirituality, notably: • Identification of two key strands of work in Endelienta’s business plan 2012: 1) development of the campus around St Endellion church; 2) development of a year- round programme of artistic activity. • On the first strand: renovation of the Stone Barn to provide accommodation and working or meeting space for groups of participants. • On the second strand, the programming of music, theatre and reflection events outside the Music Festival periods, attracting growing audiences and participants from and to North Cornwall. 1 • The organisation of an annual North Cornwall Book festival, to celebrate literacy and literature, and encourage reading amongst young people. 2c. Programme development objectives 2014-2017 This programme development plan sets out the following specific objectives for Endelienta, for the period from autumn 2014 until summer 2017. 1. Build and extend the year-round programme of Endelienta arts and spirituality events, to include music and theatre, literature and visual arts events and workshops. 2. Increase the number of event attendees (both performance audiences and event participants), including people who face barriers to experience the creative arts, in particular young people, older people, and socially disadvantaged people. 3. Develop new opportunities and support for artists, in particular musicians, composers, writers and visual artists, for working and showcasing work at and around the St Endellion Campus. 4. Raise Endelienta’s public profile through implementation of an efficient Marketing and PR Strategy, to attract audiences, participants and supporters locally in North Cornwall, as well as from further afield. 5. Generate the required finance for programme development through grants from Trusts & Foundations, private and business donations, and income earned through trading activities, events, and hiring out of facilities. 2d. Success Criteria The table below indicates success criteria for the specific objectives: Objective Success criteria Evidence 1 Extend year-round Year on year extension Evidence of events and workshop programme of event activity activity. 1 See Appendix 1 for an overview of programmed events 2012-2014 3 2 Increase event Year on year increase of Monitoring figures of audiences, attendees number of people participants and supporters. participating in the Record of audience feedback. Endelienta programme 3 New opportunities Programme of Record of opportunities, take up for artists opportunities for artists and feedback from artists. implemented 4 Raise Endelienta’s Implementation of Marketing and PR Strategy public profile Marketing and PR document. Strategy Marketing literature in print. Evidence of digital marketing through website, social media. Evidence of regular press coverage. 5 Generate finance for Finance generated to Financial accounts and balance. programme develop and implement Funds generated against projected Endelienta programme income. A more detailed proposal of activity to achieve objectives is included as appendix 2. 3. AUDIENCES, PARTICIPANTS, SUPPORTERS Endelienta’s activities to date and in the future engage with people as audience, participants or supporters: A. Audiences: people who are attracted to attend Endelienta’s music and theatre performances, talks, presentations, and visual arts exhibitions. B. Participants: people who actively take part in the Endelienta’s creative and reflective projects, workshops, study days, etc. C. Supporters: people who share Endelienta’s objectives and want to support the work through financial donations, advocacy, networking and voluntary help, and will be following the organisation’s achievements through project information, newsletter and media coverage. Endelienta’s programme will be inclusive and attractive to people in North Cornwall and further afield who face barriers to participation in the arts, whether this is as a result of rural isolation, social-economic deprivation or other disadvantage. A feasibility study (2012) identified a broad range of groups who could specifically benefit from Endelienta’s programme: a. Children and Young People: Endelienta will offer opportunities for group activities, be they artistic, cultural, educational, or other community pursuits. b. Elderly People: Endelienta will contribute to the quality of life for elderly people with activities to socialise and take part in inspirational communal artistic projects. c. Disabled People: Endelienta wants its projects to be accessible to all, and will actively work to provide opportunities and facilities for groups representing disabled people. d. Economically Disadvantaged People: Economic disadvantage is particularly prevalent in North Cornwall. Endelienta will provide a much-needed resource for community groups, where people can come together for activities and events that will 4 raise their spirits and aspirations. Endelienta will adopt a price structure to facilitate the involvement of as many people as possible on low incomes. e. Socially Isolated People: Cornwall – and North Cornwall in particular – has a high proportion of people from all age ranges and circumstances who are socially isolated. Endelienta will through its project work seek to be a ‘beacon’ for these people, helping people whose circumstances are challenging. f. Those in Education: Endelienta will deliver projects aimed at pupils at local schools (and those slightly further afield), in order to foster the arts and spirituality from a young age, and support their general and career development. g. Adult Basic Skills Learners: Endelienta will provide local access to adult learners. Its Stone Barn has wireless access to the Internet and its meeting room is ideal for small classes. h. Aspiring Young Performers: A fundamental aim of Endelienta is to nurture and foster participation in the arts for all. Endelienta will seek to benefit many other young people who have a love of and a wish to participate in the arts such as budding singers, instrumentalists, actors, dancers, painters, sculptors, writers and poets. i. Vulnerable People: Through its work and facilities Endelienta wishes to offer a safe and peaceful place where people,