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Airport Advertising Almedalen Week Airport Advertising Almedalen Week Content Swedavia - a sustainable airport group 5 Sweden and the Gotland region 6 Airport Advertising 7 Almedalen Week 8 Almedalen Week 9 Statistics and demography 10 Plan Visby Airport Terminal 11 Plan Visby Airport Outdoor 12 Pricelist Arriving 13 Pricelist Departing 15 Pricelist Entire airport 17 Pricelist Outdoor 19 Digital 22 Digital Out of Home 23 Pricelist Digital networks 24 Metropolitan Almedalen packages 26 Pricelist 27 Contact 28 Valid from 2018 with reservation for printing errors and price changes. Swedavia – a sustainable airport group Swedavia is a state owned company that owns, operates and develops Sweden’s national basic infrastructure of airports – a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world. We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Custo- mer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia’s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) program- me. It is this long-term work that has made Swedavia a world leader in developing airports with the least possible environmental impact. Number of travelers at the ten Swedavia airports: 2017 41 655 012 2016 39 513 482 5 Sweden and the Gotland region Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and a open mindset to international business and ownership. Sweden is the home of multiple world-leading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities. Gotland is Sweden's largest island, located east of the mainland and south of Stockholm. The island is the country's most affiliated county, but also the county with the largest share of small businesses. The lar- gest industries in the region is farming, food and stonemasonry. Gotland has a positive development regarding the visiting industry. As a popular tourist destination Gotland welcomes about 800 000 guests per year and during 2016 Gotland reached a record of more than one million guest night stays and close to 2.2 million people traveling to the island by flight and ferry. Also, service firms within the retail, transport, hotel, restaurant and experience trades has developed due to the tourism. Visby is the most densely populated area of Gotland and one of the World Heritage Sites. Every year the Almedalen Week, also known as the politician week, is arranged in Visby, bringing almost 40 000 trave- lers to the island by flight, four times more than an average week at the airport. Source: businesssweden.se, lansstyrelsen.se/Gotland, gotland.se & almedalsveckan.info 6 Airport Advertising Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belong to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C target groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure. With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotio- nal advertising spaces are strategically placed for optimal impact and to create integrated and effective marketing activities and campaigns, tailored to requests and requirements. Learn more at: swedavia.com/about-swedavia/advertising Follow Swedavia Airport Advertising on LinkedIn 7 Almedalen Week 8 Almedalen Week Gotland is a popular Swedish tourist destination, with great environ- ment, sights and numerous events during the summer months. It is during this time of year that Visby Airport is experiencing a big increase in the number of travelers. Especially during the politician week, Almedalen Week, the traffic at the airport peaks. In 2017 the airport received close to 35 000 travelers during the week, fourfold the number of travelers at the airport during a regular week. The high demand on air travel to and from Gotland during the Alme- dalen Week also affect most of Swedavia's other airports which also experience an increase in the number of travelers. During 2017 you could fly to Gotland via direct flight during the Almedalen Week via Stockholm Arlanda, Göteborg Landvetter, Bromma Stockholm, Malmö, Umeå and Åre Östersund Airport. Visby Airport is located just three and a half kilometer from the city center of Visby. The airport has been in operations since 1942 and had just about 500 000 travelers during 2017. In order to ensure the airports long-term capacity and attractiveness and to meet the demands of the present and future, the airport is now undergoing extensive reconstruc- tion. During 2017 the new check-in and departure halls were opened and during the following years more renovations will be carried out. The refurbishment of Visby Airport is expected to be finished by the end on 2019. 9 Statistics & demography Almedalen Week The traveler Gender Number of Total 2017 Men 44% passengers Women 56% 34 500 Arriving/Departing Age (%) 16–19 1% 50/50 20–34 18% Standard travelers per week 35–49 43% 9 000 50–64 33% Percentage via Swedavia Airportsto 65+ 5% 87% (30 000) Home country Sweden 92% Total traveler increase 2017 compared to 2016 Other 8% +6% Duration nights 2-5 nights 100% To Visby Airport via Swedavia 1. Bromma Stockholm (BMA) Airports 2. Stockholm Arlanda (ARN) Travel purpose 3. Göteborg Landvetter (GOT) Business Leisure 67% 33% 4. Malmö (MMX) 5. Umeå (UME) 6. Åre Östersund (OSD) Sheet is made up of statistics from Swedavia's travel survey 2013-2017. 10 For travelers Public area Arrivals 1 2 3 4 11 6 3 2 5 1 3 10 7 8 1 12 4 7 4 Check-in 15 8 14 1 2 8 4 3 6 5 5 Security 9 2 7 6 13 2 5 VBY-089 Analogue 1 VBY-028 2 VBY-074 3 VBY-076 4 VBY-087 5 VBY-102 6 VBY-108 7 VBY-109 8 VBY-110 Special 1 VBY-050 2 VBY-058 3 VBY-068 4 VBY-070 5 VBY-073 6 VBY-075 7 VBY-077 8 VBY-078 9 VBY-079 10 VBY-083 11 VBY-089 12 VBY-101 13 VBY-T-017 14 VBY-T-018 15 VBY-T-026 Promotion 1 VBY-001 2 VBY-003 3 VBY-006 4 VBY-055 5 VBY-056 6 VBY-057 7 VBY-065 8 VBY-T-006 Digital Digital Portrait Digital Landscape 6 faces 4 faces 14 13 12 2 x5 1 x8 3 Arrivals 2 10 11 1 4 1 4 2 5 4 8 9 15 Departure 3 6 7 Analogue 1 VBY-052 2 VBY-053 3 VBY-054 4 VBY-085 5 VBY-086 6 VBY-090 7 VBY-091 8 VBY-092 9 VBY-093 10 VBY-094 11 VBY-095 12 VBY-096 13 VBY-097 14 VBY-098 15 VBY-T-023 Special 1 VBY-042 2 VBY-072 3 VBY-111 4 VBY-T-019 Promotion 1 VBY-112 2 VBY-T-014 Pricelist Arriving Designation Product Price, Almedalen Week* VBY-001 Showcase 10 000 SEK VBY-003 Showcase 10 000 SEK VBY-006 Showcase 10 000 SEK VBY-028 Lightbox 25 000 SEK VBY-055 Promotion area 30 000 SEK VBY-056 Promotion area 30 000 SEK VBY-057 Promotion area 30 000 SEK VBY-073 Foil, baggage belt 35 000 SEK VBY-076 Banner 35 000 SEK VBY-077 Floor decals, package of three 35 000 SEK VBY-078 Floor decal 20 000 SEK VBY-083 Foil, baggage belt 35 000 SEK VBY-101 Foil, baggage belt 35 000 SEK VBY-102 Analogue sign 60 000 SEK VBY-110 Banners, package of three 35 000 SEK VBY-T-006 Promotion area 30 000 SEK VBY-T-017 Foil, main exit 60 000 SEK VBY-T-026 Magazine racks, arrival hall 30 000 SEK Analogue Special * All prices excl. VAT. Promotion 13 VBY-073 & VBY-083 VBY-T-017 VBY-102 VBY-T-024BMA-008 Pricelist Departing Designation Product Price, Almedalen Week* VBY-050 Magazine racks 30 000 SEK VBY-065 Promotion area 30 000 SEK VBY-068 Foil, glass rail 40 000 SEK VBY-079 Floor decal 25 000 SEK VBY-084 Foil, main entrance 40 000 SEK VBY-087 Banner 40 000 SEK VBY-T-018 Foil, check-in counters 50 000 SEK Analogue Special * All prices excl. VAT. Promotion 15 VBY-T-018 Pricelist Entire airport Designation Product Price, Almedalen Week* VBY-074 Banner 25 000 SEK VBY-108 Banner 25 000 SEK VBY-109 Banner 25 000 SEK VBY-T-019 Carpet 80 000 SEK Analogue Special * All prices excl. VAT. Promotion 17 VBY-053 (see Outdoor) VBY-T-019 VBY-109 Pricelist Outdoor Designation Product Price, Almedalen Week* VBY-042 Flags landside, package of eight 50 000 SEK VBY-052 Banner 40 000 SEK VBY-053 Banner 40 000 SEK VBY-054 Banner 40 000 SEK VBY-072 Flags airside, package of five 40 000 SEK VBY-085 Banners air traffic control center, 100 000 SEK package of two VBY-086 Double-sided lightbox 50 000 SEK VBY-090 Banner 40 000 SEK VBY-091 Banner 40 000 SEK VBY-092 Banner 40 000 SEK VBY-093 Banner 40 000 SEK VBY-094 Banner 40 000 SEK VBY-095 Banner 40 000 SEK VBY-096 Banner 40 000 SEK VBY-097 Banner 40 000 SEK VBY-098 Banner 40 000 SEK VBY-111 Foil, taxi waiting stop 60 000 SEK Analogue Special * All prices excl.
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