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Julian Mather Is a World„Class Videographer Whose Only Camera Is Julian Mather a Smartphone

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Julian Mather Is a World„Class Videographer Whose Only Camera Is Julian Mather a Smartphone GET VIDEO SMART GET VIDEO COULD YOU PRESENT A COMPELLING VIDEO RIGHT NOW IF YOU HAD TO? The expectation that businesses know how to present and make videos is upon us. By 2021, four out of five of your customer’s interactions with their phone will involve video. As we are already addicted to our phones - more people on the planet own a phone than a toothbrush - you need to be making videos or your business WILL become invisible. GET VIDEO But wait. The way to make business videos has changed. You no longer have to outsource. Everything you need is in the palm of your hand... literally. This book will fast-track your business into the video age by showing how to use your SMARTphone - that pocket-sized TV studio sitting idle on everyone’s desk - SMARTUSE YOUR SMARTPHONE TO MAKE SMART VIDEOS to make SMART videos that will boost business, generate leads, improve confidence among your team and blow customer satisfaction through the roof. THAT BOOST BUSINESS JULIAN MATHER IS A WORLDCLASS VIDEOGRAPHER WHOSE ONLY CAMERA IS JULIAN MATHER A SMARTPHONE. He spent 25 years behind the camera for ABC TV, National Geographic, Discovery, BBC and 10 years in front presenting 1000 online videos, racking up 30 million views and 140,000 subscribers. exceed customer make your expectations introduce HIS JOURNEYS business visible new products FROM BEHIND THE CAMERA TO IN FRONT OF IT speak to FROM PUBLIC SERVANT younger TO ENTREPRENEUR audiences JULIAN MATHER JULIAN improve FROM STUTTERER TO get more confidence 'If anyone can show you PROFESSIONAL SPEAKER leads how to use video to tell your story it's Julian' UNIQUELY POSITION JULIAN TO GUIDE YOU ON YOUR JOURNEY TO DEBORAH FLEMING GETTING VIDEO SMART. OAM FOUNDING EXECUTIVE PRODUCER, make AUSTRALIAN STORY training www.GetVideoSmart.com videos Get Video Smart GET VIDEO SMART Use your smartphone to make smart videos that boost business Julian Mather Copyright © Julian Mather 2019 Author contact: [email protected] www.getvideosmart.com Phone: +61 (0)408827974 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher and copyright holder. Julian Mather asserts the moral right to be identified as the author of this work. Ordering Information: Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the author at the address above. ISBN: 978-0-6485240-0-7 A book about replacing the written word with video. How ironic. ABOUT THE AUTHOR For as long as he could remember Julian Mather wanted to be a photo journalist. Then he got sidetracked. While army sniper seemed like a good idea at the time, he found the telescopic sights of his rifl e were starting to look more and more like a movie camera, and so he fell in love with fi lm-making. So began his twenty fi ve years as a globe trotting TV cameraman for ABC TV, BBC, National Geographic and Discovery Channel. He was awarded the highest distinction for cinematography by The Australian Cinematographers Society and entitled to use the letters A.C.S. after his name. His was a ringside view of life where he met and filmed some of the world’s greatest, most famous and even the notorious; travelled the world; witnessed the highs and lows of human nature and had his own ideas and ambitions challenged. A ten-year journey started from behind the camera to in front of it. Julian became • an accomplished author of ‘Second Best Job in the World’ (published Harper Collins) • an polished magician and stage performer • an viral Youtube success – with over 30 million views and 140,000 subscribers • co-creator of the world’s first online training academy for professional children’s entertainers. And somewhere amongst all that, climbed mountains, and raised a family. His longest journey of all? was starting life as a stutterer to being a professional keynote speaker presenting to Australian and international audiences. He lives in Brisbane, Australia. Together with his wife Vicky, his greatest accomplishment is sending two strong competent daughters into the world. CONTENTS About The Author .................................................................vii CHAPTER 1: The Road To Video Enlightenment ...........1 Behold The Smartphone ......................................................4 Why Aren’t Businesses Using Video Already? ..............7 Why Are You Keeping Your Customers Waiting? ...........11 Trac Tech Truth Tribe .......................................................12 People Purpose Pipeline ................................................... 17 Send a Video, Not a Thousand Words ...........................20 Outsource vs Insource .......................................................25 The 4 Types Of Videos ......................................................26 Don’t Be Held Hostage .....................................................30 Video Lemon-sense ........................................................... 33 The Porcupine Defence ....................................................34 The Video Confidence Ladder ........................................36 How To Get Video Smart ....................................................41 1:9:90 Rule ............................................................................. 41 CHAPTER 2: Tell The Truth ............................................43 Why You Hate You ...............................................................47 Camera Shy, Tongue Tied, Brain Fried ......................... 47 The Blooper Reel Is Dead ................................................ 54 Why We Should Run Towards Video .............................55 People Want You ..................................................................58 Same is Lame .......................................................................59 How to Be You ......................................................................65 8 Inches .................................................................................65 The Image Gap .................................................................... 67 Bitter or Better ..................................................................... 70 We’re All Impostors ........................................................... 76 Your First Step To Video Confidence............................. 79 Hard Boiled Eggs Have Hearts Of Gold .......................82 Fix Nervous With Service ..................................................84 The Thumbprint Filter ........................................................ 87 Eat The Fish, Spit Out The Bones ..................................89 CHAPTER 3: Study The Pro ...........................................93 Time .........................................................................................96 Be Brief, Be Sincere, Be Seated .....................................98 Techniques .......................................................................... 102 Write Right ...........................................................................103 Talk Tight ............................................................................. 109 Zip It Mark It Crush It ...........................................................111 Little Hinges Swing Big Doors .........................................117 Templates .............................................................................132 And But Therefore .............................................................134 Story Teaching ....................................................................137 Picture Point Purpose .......................................................138 Why How What If ...............................................................138 Favour Secret Confession ...............................................139 Wide Shot Mid Shot Close Up ........................................140 Video Record On-Ramp ...................................................142 CHAPTER 4: Tame The Tech ........................................145 Hardware ..............................................................................147 Smartphone = Smart Camera .........................................148 Files and Formats and Other Boring Stu ...................154 Look Younger On Video ...................................................162 Making Sense of Microphones ......................................163 Captions .............................................................................. 166 Teleprompters.....................................................................167 Lights .....................................................................................167 What Does Video For Business Look Like? ................168 Software .................................................................................171 Set Aware .............................................................................175 Next Steps ............................................................................177 Want More? ..........................................................................180 References ........................................................................... 181 CHAPTER 1 THE ROAD TO VIDEO ENLIGHTENMENT “Isn’t that dangerous?” she asked. “Nah. I’ve done it hundreds of times before,” I dismissed her concern. “But it’s been raining and it’s dark and that road is so steep and windy,” she followed. My co-worker
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