FIRSTFIRST LOOK LOOK2018

Chicago Events + Partnerships Resource

1 Chicago is an powerhouse and a global culturalArts destination.

At the Chicago Department of Cultural Affairs and Special Events (DCASE), with a small­ • We will celebrate Maxwell Street Market, Chicago’s Latino market and but-mighty staff of just 58, we accomplish big things—including international publicity the oldest open-air market in the U.S.—part of our rebranded City Markets and a social media reach of nearly 500,000 people. Our large-scale summer festivals program, which brings some 70 markets to neighborhoods across the city. and events contribute more than $246 million in total business activity to the Chicago • We will present feats of aerial acrobatics at the 60th Annual Chicago Air economy. And by the end of this year, DCASE will present more than 2,000 programs, and Water Show. services and events for well over 25 million residents and visitors alike. • And our new, year-round Professional Development Program Series for Mayor Emanuel and DCASE have designated 2018 the “Year of Creative Youth” with a creatives will convene arts industry partners to support emerging artists. new Creative Youth Festival across the Millennium Park Campus on September 22—and more activities throughout the year. The initiative will shine a spotlight on Chicago’s Arts and culture define the character of great cities, great states, great civilizations. creative youth and the incredible organizations and educators inspiring the next And that’s true for this great city. We are the birthplace of storefront theater, modern generation through the arts. architecture, footwork, improv, Gospel music, House music, the urban Blues and more. Chicago is an arts powerhouse and a global cultural destination.

In addition: We look forward to working with you in 2018. • Millennium Park is now the #1 attraction in the Midwest and Chicago’s town square—buzzing with free festivals, concerts, movies and more. We will showcase the best of Chicago’s cultural landscape in collaboration with film festivals, music presenters, dance companies and other arts organizations— throughout the summer and year-round. —Commissioner Mark Kelly • World Music Festival will continue to deliver global grooves to multiple Chicago Department of Cultural Affairs and Special Events venues throughout Chicago in its 20th year.

• Our 40th Annual Jazz Festival will expand with longer dates, more stages downtown and more neighborhood venues.

• We will bring new energy to the Taste of Chicago. An estimated 1.6 million people attended last year’s event, the highest on record since the Taste moved to a five-day format in 2012.

• Our popular SummerDance series will expand—featuring House, steppin’, footwork and more at Grant Park, embedded in our festivals and throughout the city in even more neighborhood parks.

2 Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM 3 The Partnerships Division within the City of Chicago’s Department of Cultural DCASE Affairs and Special Events is a marketing solutions powerhouse that helps the world’s biggest brands take their activation strategy to the next level by Partnerships connecting them with Chicago’s most iconic venues and largest free festivals Division and events. Our goal is to engage companies, agencies and other partners to add value to the City’s events while bringing brands directly to consumers to increase brand Erin Roberts awareness, generate valuable press exposure, drive traffic and sales and build Deputy Commissioner customer loyalty.

Dan Hines Areas of Expertise: Director 312.744.7834 Connecting to world-renowned artists, festivals and events in unique, [email protected] meaningful and authentic ways • Christine Jacob Customizing event partnership packages to fit the needs and goals of 312.744.2160 individual brands [email protected] • Accessing world-class venues such as Millennium Park, Neal Heitz Chicago Cultural Center and Daley Plaza year-round 312.744.9215 • [email protected] Launching new products and campaigns • Melissa Thomfohrda Navigating the complexities of an urban market 312.744.9536 [email protected] The Partnerships Division has over 60 years of combined experience in strategic marketing, event planning & logistics, experiential strategy and brand-building General which enables us to create and deliver partnerships that engage, influence and 312.744.9217 motivate consumers. [email protected]

4 Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM 5 New

2018 has been designated as the Year of Creative Youth (YOCY), a city-wide Chicago City Markets and Maxwell Street Market Year of initiative celebrating the creativity and talent of young local artists and the The Chicago City Markets sell fresh fruits, vegetables, plants and flowers from City Markets incredible organizations and educators helping to inspire them. YOCY will include more than 170 vendors at locations including Chicago’s longest running farmers Creative collaborative programming among the city’s 100+ organizations working with market at Daley Plaza, the historic year-round Maxwell Street Market and seasonal Year-Round youth across a range of disciplines, from visual to performing arts, fashion and film, community markets in neighborhoods across Chicago. Youth spoken word and more. Various City Locations • The popular downtown Daley Plaza Farmers Market is held every Partnership Opportunities Chicago The cornerstone of the Year of Creative Youth will be a CREATIVE YOUTH Thursday (May-October) and offers an impressive 25 days of promotional Presenting $125,000 SOLD FESTIVAL on Saturday, September 22, that will bring tens of thousands of youth opportunities. Health-related products and services that promote a Space Only Starting at $5,000/day and families to Millennium Park. The event will showcase exciting, youth-centered healthy lifestyle are a natural sponsorship tie-in. performances, programs and entertainment. Exciting activities across Millennium Media $75,000 (in-kind trade value) September 22 • For more than 100 years, the Maxwell Street Market has thrived as one Park, the Chicago Cultural Center, the Art Institute of Chicago and Maggie Daley Expected Cumulative Attendance of the oldest open air markets in the nation. The legendary market Creative Youth Festival Park are planned. 300,000 continues to offer an eclectic mix of foods and finds as well as some of in Millennium Park YOCY offers an ideal opportunity for brands to directly support and engage the the city’s tastiest Mexican and Latin street food. Live entertainment and Audience Profile youth community or amplify their own youth initiatives. special programming are additional opportunities for visitor engagement. This event appeals to all ages, ethnic Partnership Opportunities Open every Sunday, year-round. and economic levels. Community Programs Presenting $125,000 Space Only $5,000 • June - Educator Night 20th Annual Reception to celebrate Chicago arts teachers and educators for their Chicago Kids & Kites Festival valued work with youth. Up, up and away – kids of all ages will get swept up in the fun at this spring tradition Chicago at Montrose Harbor’s Cricket Hill. • July - Youth Professional Development Event Kids & Kites Interactive event to encourage youth interns as they explore career • Free kite kits are distributed to children, with tented areas for building and pathways and applications of creative work. decorating. Branding opportunities are available. Festival • Additional family activities include professional kite flying demonstrations, • August - Rising Star Program May 5 Annual recognition program for teens nominated by arts organizations for face painting, balloon artists, DJ music and more. their creative leadership, skill and passion in the arts. • This wholesome family event offers endless opportunities for creative Montrose Harbor partnerships. • October - Teen Council Convening Partnership Opportunities Event to connect teams of highly engaged teen leaders working with Presenting $15,000 SOLD leading community arts organizations across the city, for a day of peer Space Only Starting at $5,000 learning, celebration and civic engagement. Media $30,000 (in-kind trade value)

Expected Attendance 15,000

6 Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM 7 Audience Profile Families with children under 12 New

Millennium Park is now available for activations YEAR-ROUND, offering brands Millennium increased scheduling flexibility and additional footprint options. The park can host Park activations up to 15,000 square feet. In Millennium Park, you’ll find a new kind of town square – a lively, spectacular gathering spot located in the heart of the city. As the #1 tourist attraction, Millennium Year-Round Park draws extensive foot traffic throughout the year and makes it the ideal location for high-profile brand activations and high-volume sampling. Let the artistic nature Partnership Opportunities and aesthetic beauty of this international icon be the backdrop for your creative Space Only Starting at $5,000 consumer experiences!

Opportunities customized based on To increase brand visibility, maximize budget and extend audience reach, consider the date(s), footprint, logistical needs partnering with a DCASE–produced event that already takes place in Millennium and activation details. Activations that Park. Integrate your brand with the considerable marketing and promotions that promote the park’s artistic vibrancy support these events: and cultural qualities will be given May 26 Chicago House Music Festival preference. June 5–August 21 Millennium Park Music & Film Series June–August Millennium Park Workouts June 1–2 Chicago Gospel Music Festival June 8–10 Chicago Blues Festival August 30–September 2 Chicago Jazz Festival September 7–23 Chicago World Music Festival September 22 Creative Youth Festival November & December Chicago Holidays

8 Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM 9 The popular summer program attracts thousands to spread out a picnic and enjoy This event is high energy, fast paced and a Chicago original! The Chicago House 3rd Annual Millennium the free outdoor film and music at Chicago’s architectural gem, the Jay Pritzker Music Festival brings Millennium Park alive with DJs and live performances that Pavilion in Millennium Park. showcase the sounds and styles of house, the Chicago-born music that has Chicago Park Film revolutionized dance music internationally. A dance tent featuring DJ sets, house • Millennium Park draws extensive foot traffic on event dates. Crowds dance lessons, workshops and panel discussions complete the house experience. Series frequently near capacity in the park and arrive as early as 3pm to set up – House Music an opportune time to engage visitors with brand activations. • A House Music Conference is scheduled on Thursday, May 24 and Friday, May 25 at the Chicago Cultural Center for musicians, DJs and Festival • Each summer features about a dozen films and a dozen concerts, each June 5 to August 21 industry participants. Tuesdays curated to appeal to a wide audience and starting at 6:30pm. • These events celebrate Chicago house music – a truly original genre • New this year, the film series is collaborating with several local film May 26 Partnership Opportunities created in the city during the 1980s. The form takes its name from an festivals to select this year’s movies and highlight the many film Series $100,000 old Chicago night club called The Warehouse, where resident DJ Frankie events that happen throughout the year in Chicago. The Chicago Film Millennium Park & Space Only $5,000/night Knuckles mixed old disco classics, Euro-pop and electronic beats into a Office’s Chicago Shorts will continue to feature a short film by a local high-energy amalgamation. Chicago Cultural Center filmmaker before each evening’s featured selection.

• This is the first of three consecutive weekend festivals in Millennium Park • The Music Series features music across genres from indie rock to world Millennium that spotlight Chicago’s music legacy, starting with the Chicago House Partnership Opportunities music and jazz to R&B, appealing to a wide audience of music lovers. Music Festival, followed by the Chicago Gospel Music Festival and the Presenting $25,000 Park Music Chicago Blues Festival. Space Only Starting at $5,000 Series Media $50,000 (in-kind trade value) Expected Attendance June to August 20,000 Mondays & Thursdays Audience Profile 20-50 years of age, varying in Partnership Opportunities education, income and ethnic Concert $15,000 backgrounds Space Only $5,000/night Media $90,000 (in-kind trade value)

10 Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM 11 33rd Annual Celebrating the great influence of the music genre born in this city 80 years ago, the Now in Millennium Park, one of Chicago’s most iconic venues, the Chicago Blues 35th Annual Chicago Gospel Music Festival features two days of local and national artists from Festival features the live music performances of over 100 national, international Chicago traditional choirs to contemporary urban styles at the largest free, outdoor gospel and local artists celebrating the city’s rich Blues tradition while shining a spotlight Chicago music festival of its kind. on the genre’s contributions to soul, R&B, gospel, rock, hip hop, rap and more.

Gospel • Concerts at both Millennium Park and the Chicago Cultural Center • The 2017 move to Millennium Park received rave reviews for the Blues ensure extensive foot traffic at Michigan Avenue and throughout exceptional visitor experience and state-of-the-art sound system and Music Millennium Park – one of Chicago’s most iconic venues and the #1 tourist gave visitors a fresh way to experience this classic event. Festival attraction in the Midwest. Festival • As the “Blues Capital of the World,” Chicago attracts world-class artists • The festival partners with several community organizations to build a such as the 2017 headliners including Billy Branch and the Sons of Blues, June 8 -10 June 1 & 2 year-long schedule of programs and activities throughout Chicago’s William Bell, Gary Clark Jr. and the centennial celebration of acclaimed diverse neighborhoods. guitarist John Lee Hooker. The three days of music on several stages Millennium Park draw an international audience and continues to be a hometown favorite • This is the second of three consecutive weekend festivals in Millennium Millennium Park & as the city’s largest music festival. Park that spotlight Chicago’s music legacy, starting with the Chicago Partnership Opportunities Chicago Cultural Center House Party and concluding with the Chicago Blues Festival. • This is the third of three consecutive weekend festivals in Millennium Park Presenting $125,000 that spotlight Chicago’s music legacy, starting with the Chicago House Crossroads Stage $60,000 Partnership Opportunities Party and the Chicago Gospel Music Festival. Rhythm & Blues Stage $60,000 Presenting $30,000 Front Porch Stage $45,000 Space Only Starting at $5,000 Participating $15,000 Media $75,000 (in-kind trade value) Space Only Starting at $10,000 Media $60,000 (in-kind trade value) Expected Attendance 20,000 Expected Attendance 500,000 Audience Profile Chicagoans, 26–34 years old, Audience Profile majority single female and Chicagoans, 26–34 years old, African-American majority single males and Caucasian

12 Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM 13 38th Annual A cultural experience for all your senses, Taste of Chicago is the nation’s premier Title Opportunities Title Partnership Opportunities free outdoor food festival showcasing the diversity of Chicago’s dining scene, Taste Dining Rooms— five (5) separate 20’ x 40’ tents throughout the event Taste Dining Rooms $100,000 Taste of alongside a smorgasbord of cooking demonstrations, music concerts, dance provide multiple touch points to engage captive audiences as they rest and enjoy Taste Stage $100,000 SOLD performances, art activations, family fun and more in Grant Park. festival cuisine at these popular gathering areas. Taste Wine Garden $60,000 Taste Spirit Lounge $60,000 SOLD Chicago • This five-day event is THE promotional destination for brands looking Taste Stage—showcases the best of up-and-coming and well-known local Taste Concerts $50,000/per night to do high-volume activations to grow brand visibility or launch a new Chicago area bands. Its high profile location at the south end of the festival draws Taste Trolleys $50,000 product in the lucrative Chicago market. Several Title Sponsorship a record number of music lovers. July 11-15 Taste Kitchen $50,000 opportunities are also available for popular programming destinations Taste Wine Garden—located on beautiful Buckingham Fountain Plaza, with Lake within the festival to increase visibility. Michigan as a backdrop, this property offers many customizable options for a brand Grant Park to enhance the consumer’s experience as they enjoy the event with a glass of wine. • Foodies and families alike sample a world of flavors from over 60 restaurants and food vendors from neighborhood favorites to James Taste Spirit Lounge—spirits will be exclusively poured in this exciting space Partnership Opportunities Beard Award-winning chefs. Cooking demonstration areas offer a full strategically positioned on Buckingham Fountain Plaza. Presenting $250,000 schedule of local and national celebrity chefs. Taste Concerts—this opportunity provides maximum brand exposure! Official $125,000 Many companies have successfully used concert tickets to entertain C-Level • The main stage has hosted a “Who’s Who” of international music talent Participating $35,000 decision makers, host dignitaries, celebrate a company anniversary/milestone, Space Only $7,500/day or including Stevie Wonder, Santana, Sheryl Crow, John Mayer, Tom Jones, and as customer loyalty programs and employee incentives. $20,000/5 days Robin Thicke, Robert Plant, fun., Jill Scott, Janelle Monae, The Roots, Emmy Lou Harris and Café Tacvba, among many others. Taste Trolleys—fully branded trolleys provide FREE transportation to and from the Media $140,000 (in-kind trade value) Taste of Chicago with stops throughout the Central Business District. • Also new last year, the very popular Stomping Ground tent and Street Art Expected Cumulative Attendance Taste Kitchen—noted chefs prepare their signature dishes at an intimate on-site & Graffiti Alley highlighted Chicago’s dance and visual arts . The festival 1.6 Million kitchen and share industry secrets to help consumers create their own culinary plans to continue to expand the artistic offerings and family fun areas. masterpieces at home. Audience Profile Chicagoans, 35–54 years old, • Stay tuned for some exciting changes to the Taste. majority single and female

14 Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM 15 New 22nd Annual Swing, waltz, cha-cha...or simply enjoy the music at the largest annual outdoor live In 2018, DCASE will activate a new, free Professional Development Program Series music and dancing series in the United States. Dancers of all ages and skill levels that will provide workshops, panels and unique showcasing opportunities for Professional Chicago are invited to take part in introductory, one-hour dance lessons by professional Chicago’s emerging creative community. The program will be directly connected instructors followed by live music and dancing. to many of DCASE’s most visible festivals, programs and special events including Development Year of Creative Youth 2018, Chicago House Party, Chicago Gospel Music Festival, SummerDance • An impressive 35 days of promotional opportunities feature over 40 Chicago Jazz Festival and more. Program live bands and DJs that attract capacity crowds for evenings dedicated to salsa, steppin’, swing and house music among the diverse music and June 28-August 26 The Professional Development Program Series aims to increase the vitality, Series dance styles from all corners of the globe. Thursdays-Sundays connectedness and exposure of Chicago’s emerging community and to build clear • The eight-week series sets up in the picturesque Spirit of Music Garden roadmaps and pathways for participation and professional development. February - November Grant Park, of Grant Park. Brand activations have opportunities to engage with the diverse audience of all ages as they not only dance but also enjoy the A Presenting Sponsorship provides 10 months of exposure during bi-monthly Millennium Park music and picnicking spaces on the lawn. programs at the Chicago Cultural Center and at select programs throughout the Chicago Cultural Center City. and other City Venues • The summer event culminates on August 25 at Millennium Park with and other City Venues the SummerDance Celebration – a full day of interactive programs and Partnership Opportunities professional performances that highlight Chicago’s diverse dance Program Schedule: Partnership Opportunities community. Presenting $50,000 • February: Grants Resources for Small-Midsize Organizations Presenting $35,000 Space Only $5,000/day or Partner Program $10,000 • March: Neighborhood Programs $7,500/Friday-Sunday • April: Film Media $100,000 (in-kind trade value) • May: Music Series Expected Cumulative Attendance • June: Music Series 60,000 • July: Youth Professional Development Audience Profile • August: Music Programs Chicagoans, 35-44 years old, • September: Music Programs majority single females and • October: Individual Artist Resources Caucasian • November: Public Art

16 Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM 17 60th Annual Featuring military and civilian flight aerobatics, historic aircraft, simulated water About the Venue rescues and parachute teams, the Chicago Air and Water Show is one of the largest North Avenue Beach is “show central.” Sponsor displays are on sand, with level, Chicago Air and longest-running free admission events of its kind. Expected to attract over 1 paved and grassy sections available in certain areas. Standard household electricity million people to North Avenue Beach, the 2018 show will feature the U.S. Air Force and limited truck storage are available if prearranged. and Water Thunderbirds as well as the U.S. Army Parachute Team Golden Knights and the U.S. Navy Leapfrogs. Corporate Hospitality Area Show Impress your guests with the best way to enjoy the Chicago Air and Water Show. Event Highlights: The Corporate Hospitality Area offers companies a chance to entertain groups of all August 18 & 19 • Ideal event for high-volume sampling sizes and put them “front and center” at Chicago’s favorite event. The area provides a professional check-in entrance, private tents for each company and an exclusive • A full run rehearsal show on August 17 draws a sizable crowd and flight line seating area at show center, providing a truly first-class experience. provides an additional day for sponsor activation North Avenue Beach Performers and celebrities often “make the rounds” in the area. • Unique to this event is the Corporate Hospitality Area, featuring private Partnership Opportunities tents for sponsors to exclusively entertain guests as they enjoy the show The Corporate Hospitality Area is ideal for: Presenting $300,000 SOLD with a front-and-center view of the action • Entertaining C-Level decision makers Official Product $100,000 • Boasting an extensive footprint along Chicago’s famed lakefront, the • Hosting dignitaries Participating $20,000 beach based event can easily accommodate large tour displays Space Only Starting at $15,000 • Employee incentives Hospitality Starting at $13,000 • Celebrating a company anniversary, milestone, etc. Media $100,000 (in-kind trade value) • Customer loyalty programs

Expected Attendance 1 Million

Audience Profile Chicagoans, 26-34 years old, majority single males and Caucasian

18 Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM 19 40th Annual A favorite Labor Day weekend tradition, the world-class Chicago Jazz Festival The thirteen-day, multi-venue World Music Festival Chicago has attracted over 20th Annual showcases four stages of live performances by Chicago’s vast jazz talent alongside 800,000 concertgoers and presented more than 800 artists and ensembles from Chicago national and international jazz legends and artists at the free-admission event in over 80 countries since it began in 1998 - making it the largest world music festival World Music Millennium Park. in the United States

Jazz In the spirit of its 40th year celebration, DCASE has dedicated the 6 days leading up • Headline performances are presented at special day-time concerts at the Festival to the Chicago Jazz Festival to promoting the City’s robust Jazz scene. Numerous Jay Pritzker Pavilion at Millennium Park that engage the abundant foot Festival clubs and organizations throughout Chicago have planned special programs, traffic of the park. Chicago activities and after-sets that will keep Jazz fans entertained all night.....and all week • The signature Ragamala concert at the Chicago Cultural Center long. The additional days of club programs provide a Presenting Partner with August 30-September 2 showcases some of the greatest practitioners of Indian classical music September 7-23 extensive brand reach and visibility! and dance in an all-night performance rarely presented in the United Known for its artistic creativity, the festival attracts renowned international artists States. Millennium Park & such as Gregory Porter, Dee Dee Bridgewater, Jason Moran, Dianne Reeves, Millennium Park, Chicago • Concerts throughout the city attract audiences eager to celebrate global Chicago Cultural Center Roy Haynes, Cécile McLorin Salvant, Terence Blanchard, Roy Hargrove, Herbie Cultural Center and cultures and ethnic communities. Hanckock, Miguel Zenón and many more, while maintaining a focus on Chicago’s other City Venues contributions to the international jazz scene. Partnership Opportunities • New digital assets and tech savvy promotions enhance brand reach and Presenting $100,000 2018 Highlights exposure Partnership Opportunities Von Freeman Stage $25,000 Presenting $30,000 Jazz & Heritage Stage $25,000 • Commissioned world premieres, residences and special collaborations Space Only at Millennium Park Participating $12,500 Starting at $5,000 Space Only Starting at $8,500 • Jazz programs that encourage youth and engage a younger audience Expected Cumulative Attendance Media $50,000 (in-kind trade value) • FREE public programs (workshops, discussions, presentations and films) 20,500 Expected Attendance throughout the City 150,000 • Brass band parades Audience Profile Chicagoland Residents, 35–44 years old, majority single males and Caucasian

20 Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM 21 2018 Market Research Market Research 2017

Chicago World Chicago Millennium Chicago Chicago Taste of Gospel Music Blues Park Air & Water Jazz Chicago Music Festival Festival Programming Show Festival Festival Chicago

LOCATION Grant Park Millennium Park Millennium Park Millennium Park North Ave. Beach Multi­venue Millennium Park

ESTIMATED ATTENDANCE 1.6 Million 500,000 20,000 Varies by Event 1 Million 20,500 180,000

RESIDENCY Chicago 55% 48% 54% 54% 64% 63% 52% Suburb 25% 24% 13% 13% 22% 19% 21% Illinois 4% 3% 2% 2% 3% 1% 2% US (Outside IL) 15% 21% 20% 20% 10% 10% 20% International 1% 6% 11% 11% 3% 7% 5%

The holiday season in Chicago is nothing short of magical. Tourists and locals AGE Chicago alike flock to Millennium Park to experience the many FREE holiday activities that 18­20 4% 2% 4% 4% 7% 3% 4% 21­25 16% 18% 16% 16% 16% 7% 13% offer over 3 months of possible brand exposure! 26­34 20% 20% 28% 28% 25% 19% 19% Holidays 35­44 21% 17% 20% 20% 22% 25% 21% • The Christmas Tree Lighting Ceremony is a beloved Chicago tradition 45­54 21% 17% 16% 16% 15% 19% 17% that marks the beginning of Chicago’s holiday season and receives 55­64 11% 20% 9% 9% 10% 14% 16% extensive media coverage as the Mayor and special guests “flip the switch.” over 65 7% 6% 4% 4% 3% 13% 8% November & December No Answer 0% 1% 1% 1% 3% 0% 2%

• Located along famed Michigan Avenue, the McCormick/Tribune CHILDREN UNDER 18 AT HOME Millennium Park & Ice Rink is a highly visible attraction that draws more than 100,000 0 71% 83% 75% 75% 75% 83% 77% skaters annually and is open to the public from mid-November to early 1 14% 7% 11% 11% 13% 7% 11% 2 9% 4% 9% 9% 8% 6% 7% Chicago Cultural Center March. 3 3% 3% 2% 2% 4% 2% 3% 4 2% 2% 2% 2% 0% 1% 3% • Local Chicago choral groups lead hundreds of celebrants in song during 5 1% 1% 1% 1% 0% 0% 0% Partnership Opportunities Caroling at Cloud Gate. 6 0% 0% 2% 2% 0% 0% 0% Tree Lighting Ceremony • Aspiring sugarplum fairies and mouse kings participate in free dance MARITAL STATUS Presenting $50,000 Single 58% 62% 52% 52% 54% 42% 41% Space Only Starting at $5,000 lessons with professional ballerinas before each performance of Dance- Married 35% 25% 30% 30% 30% 42% 42% Along Nutcracker. Divorced 4% 4% 6% 6% 8% 10% 9% McCormick Tribune Ice Rink Seperated 1% 2% 3% 3% 3% 0% 2% Presenting $100,000 • Additional programs at the Chicago Cultural Center, Maggie Daley Park, Widowed 2% 4% 2% 2% 1% 1% 1% No Answer 0% 2% 6% 6% 3% 4% 6% Space Only Starting at $10,000 Art Institute of Chicago, Harris Theater of Music and Dance, Lurie Garden and Park Grill make the Millennium Park Campus the epicenter for holiday INCOME Seasonal fun in Chicago. less than $20,000 14% 10% 16% 16% 13% 10% 8% Space Only Starting at $5,000 $20,000­39,000 17% 10% 17% 17% 11% 6% 6% $40,000­59,000 22% 15% 19% 19% 15% 7% 13% Expected Cumulative Attendance $60,000­79,000 22% 12% 12% 12% 9% 10% 9% 200,000 $80,000­99,000 11% 4% 4% 4% 9% 10% 7% $100,000­119,999 5% 6% 6% 6% 5% 2% 5% $120,000­139,999 5% 2% 2% 2% 1% 4% 2% $140,000­159,999 2% 1% 1% 1% 1% 3% 1% $160,000 or more 3% 6% 4% 4% 4% 10% 4% No Answer 0% 34% 20% 20% 32% 37% 45%

GENDER Male 45% 60% 46% 46% 53% 39% 54% Female 55% 41% 54% 54% 47% 61% 46%

ETHNICITY Black/African American 47% 31% 53% 31% 35% 8% 35% White 37% 53% 32% 43% 41% 69% 46% Hispanic/Latino 10% 8% 8% 11% 15% 11% 11% Asian/pacific Islander 4% 5% 6% 6% 3% 8% 4% Other 3% 7% 3% 8% 5% 4% 5% 22 Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM highlights DCASE 2018 Calendar of Events Everything else is approved for now except that we're CHICAGO CITY MARKETS 22ND ANNUAL going to change Summer Year-Round Citywide Dance and Fifth Star Honors CHICAGO SUMMERDANCE from: PROFESSIONAL Thursdays-Sundays DEVELOPMENT PROGRAM SERIES June 28-August 26 Grant Park, 22nd Annual February-November Chicago Cultural Millennium Park and more Chicago Summerdance Center & more 38TH ANNUAL Fridays-Sundays June 22-September 9 Grant 20TH ANNUAL CHICAGO TASTE OF CHICAGO Park KIDS AND KITES FESTIVAL July 11-15 Grant Park May 5 Montrose Harbor 60TH ANNUAL CHICAGO AIR TO 3RD ANNUAL AND WATER SHOW August 18 & 19 North Avenue Beach 22nd Annual CHICAGO HOUSE MUSIC FESTIVAL Chicago Summerdance May 26 Millennium Park 40TH ANNUAL Thursday-Sundays MILLENNIUM PARK MUSIC CHICAGO JAZZ FESTIVAL June 28-August 26 August 30-September 2 Millennium Park AND FILM SERIES AND Mondays, Tuesdays & Thursdays 20TH ANNUAL WORLD MUSIC June to August Millennium Park FESTIVAL CHICAGO 5th Annual 33RD CHICAGO GOSPEL September 7-23 Millennium Park, Fifth Star Honors MUSIC FESTIVAL Chicago Cultural Center & more August 27 Millennium Park June 1 & 2 Millennium Park CREATIVE YOUTH FESTIVAL TO 35TH ANNUAL September 22 Millennium Park CHICAGO BLUES FESTIVAL CHICAGO HOLIDAYS 5th Annual June 8-10 Millennium Park November & December Millennium Park Fifth Star Honors

Late Summer Millennium Festival/Event highlights only, dates subject to change Park CHICAGOPARTNERSHIPS.COM

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