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EVENT DECK 2019

STRATEGIC INITIATIVES AND PARTNERSHIPS Department of Cultural Affairs and Special Events

The Department of Cultural Affairs and Special Events (DCASE) is dedicated to enriching Chicago’s artistic vitality and cultural vibrancy. Annually, we produce 2,000 free-admission cultural programs including some of Chicago’s largest and most iconic events including , the Chicago Air & Water Show and the Chicago Festival. DCASE’s extensive inventory of events and programs reaches across all demographic interests and draws an estimated 25 million guests per year. A snapshot of DCASE services:

• The Permits Division facilitates over 700 neighborhood festivals, sporting competitions and special events. • The Film Division leads the city’s effort to attract and enhance the production of feature films, television series, commercials, commentaries and all forms of local screen entertainment. • The Cultural Grants Program awards $1.7 million to artists and arts organizations in support of cultural activations and programming. • DCASE manages the Chicago City Markets, a program that brings over 100+ farmers and vendors to markets across the City. A favorite is Market, a weekly, year-round community gathering spot for bargain hunters and foodies. • The Public Art Division administers the Chicago Public Art Collection which includes more than 500 works of art exhibited in over 150 municipal facilities around the city, such as police stations, libraries and CTA stations.

2 Partnerships Division

The Partnerships Division is a marketing solutions powerhouse that helps the world’s Dan Hines biggest brands take their activation strategy to the next level by connecting them with Director Chicago’s most iconic venues and largest free festivals and events. 312.744.7834 [email protected] Our goal is to engage companies, agencies and other partners to add value to the City’s events while bringing brands directly to consumers to increase brand awareness, Christine Jacob generate valuable press exposure, drive traffic and sales, and build customer loyalty. Senior Manager 312.744.2160 [email protected] Let Us Help You:

Connect to consumers in meaningful and authentic ways Melissa Thomfohrda • Manager Customize sponsorship packages that meet your specific needs, goals and budget 312.744.9536 • [email protected] Access world-class venues such as and • Launch new products and campaigns in the lucrative Chicago market General • 312.744.9217 Navigate through complex city requirements and regulations [email protected]

With over 40 years of combined experience in strategic marketing, event operations, experiential strategy and brand-building, we can help brands create and deliver partnerships that engage, influence and motivate consumers.

3 A PARTNERSHIP focused on your goals

BRAND AWARENESS Promote your brand at high profile city events that draw massive crowds CONSUMER ENGAGEMENT Reach consumers of all ages, ethnic and economic backgrounds throughout Chicago DIGITAL PROMOTION Connect to our extensive social media platforms MARKETING Integrate with large scale, market-wide campaigns to enhance brand awareness ASSOCIATE & CUSTOMER ENGAGEMENT Use exclusive event perks for employee incentives or customer loyalty programs EXPERT PRODUCTION Partner with a dedicated team of event professionals committed to a successful partnership STEWARDSHIP Let us be advocates of your needs and provide focused management of your resources

4 Venues

MILLENNIUM PARK Home of: Chicago House Music Festival Millennium Park is the #1 tourist attraction in the Chicago, drawing an estimated 20 Millennium Park Music & milliion visitors per year. Film Series The park boasts a state-of-the –art sound system, retractable big screen, fixed seating Chicago Festival for 4,000 and an expansive lawn to accommodate tens of thousands more. Festival Chicago Festival Operational Considerations: World Music Festival All activations are on pavement. Available, but limited water source areas. Generators are not allowed. Shore power is available. Additional charges for security, electricity and maintenance, if needed. Convenient parking garage located underneath the park. The centerpiece of Grant Park is , one of the world’s largest Home of: fountains and most visited sites in Chicago. The serves as the main Taste of Chicago stage during Taste and has hosted headliners such as Stevie Wonder, John Meyer, Chicago SummerDance FUN, Sheryl Crow, Robin Thicke, Janelle Monae and Juanes.

Operational Considerations: Activations are on the street. Water source via street hydrants. Power provided by generators. Large, grassy areas available. Garage parking nearby; oversized vehicle parking located a few miles away. BEACH Operational Considerations: Home of: Extensive event footprint runs from beach to Fullerton Street exit. Most Chicago Air & Water Show activations are on sand. Level, paved and grassy sections available in certain areas. Standard household electricity provided by generators. Limited truck storage available if prearranged. Water hook up available in select areas.

There is no on-site parking; closest lot is at Lincoln Park Zoo about a quarter mile away. Oversized vehicle parking located a few miles away.

5 Celebrating Chicago's Music Legacy HOUSE JAZZ

4 FREE MUSIC FESTIVALS • 12+ ACTIVATION DAYS 100,000+ ATTENDEES • 1 MILLION+ IMPRESSIONS

The MUSIC LEGACY SPONSORSHIP is a new opportunity that combines the best of Chicago’s largest music festivals into one package. One brand will receive top billing at all 4 events, completely dominating Chicago’s summer music scene at Millennium Park! Music Legacy

As the birthplace of the urban blues, gospel music, house music and other beloved music genres, Chicago invites music lovers from around the world to celebrate its musical legacy at four weekend festivals between May–September.

Each festival celebrates a genre that was incubated in Chicago and then spread throughout the world. While these events bring people together in Millennium Park, they also offer a platform to tell the story of each genre’s history, legacy and current impact on the music scene. The festivals are free for all to attend.

Chicago House Music Festival Memorial Day Weekend DJs and live performances showcase the various styles of house music, the musical form born in Chicago that has gone on to revolutionize dance music.

Chicago Gospel Music Festival May 31–June 1 Celebrating the genre’s deep Chicago roots with traditional choirs and contemporary urban gospel music in the city where the genre was born, the Chicago Gospel Music Festival features local and national artists.

Chicago Blues Festival June 7–9 The is the largest free blues festival in the world and remains the largest of Chicago’s music festivals.

Chicago Jazz Festival August 23–September 1 The is known for its artistic creativity, and music enthusiasts flock ot Chicago every year to enjoy this favorite Labor Day tradition.

7 Millennium Park Year–Round

Partnership Opportunities Millennium Park is available for activations year-round, offering brands increased Space Only Starting at $5,000 scheduling flexibility and additional footprint options. The park can host activations up to 15,000 square feet. Opportunities customized based on the date(s), footprint, logistical needs and activation Millennium Park is Chicago’s town square – a lively, spectacular gathering spot located details. Activations that promote the in the heart of the city. As the #1 tourist attraction, the park draws extensive foot traffic park’s artistic vibrancy and cultural throughout the year and makes it the ideal location for high-profile brand activations and qualities will be given preference. high-volume sampling.

Audience Profile To increase brand visibility, maximize budget and extend audience reach, consider Majority from outside Chicago, 35-44 years old, majority single and female partnering with a DCASE-produced event that already takes place in Millennium Park. Integrate your brand with the considerable marketing and promotions that support these Expected Cumulative Attendance events: 20 million

More Information • Memorial Day Weekend Chicago House Music Festival millenniumpark.org • May 31–June 1 Chicago Gospel Music Festival

• June–August Millennium Park Music & Film Series • June–August Millennium Park Workouts • June 7–9 Chicago Blues Festival • August 23–September 1 Chicago Jazz Festival • September 13–29 Chicago World Music Festival • November 2019–March 2020 Chicago Winter Fun

8 Various City Locations Partnership Opportunities Chicago City Markets Presenting $125,000 SOLD May–October Space Only Starting at $5,000/day Chicago City Markets features more than 150 vendors at locations downtown and Media $75,000 (in-kind trade value) throughout the city’s neighborhoods selling fresh fruit, vegetables, plants, flowers and Expected Cumulative Attendance more. Some neighborhood markets also feature music programming, prepared foods and 300,000 local artisan (non-food) products. Daley Plaza Farmers Market • Chicago City Markets offers 250+ promotional dates at 11 locations throughout the entire year. Audience Profile Chicagoan, 45-54 years old, • The popular downtown Daley Plaza Farmers Market is held every Thursday and offers majority single and female an impressive 25 days of promotional opportunities. Its location in the central business district provides built-in foot traffic, especially during the busy lunchtime period. Maxwell Street Market Audience Profile • Held every Sunday, year-round, the legendary Maxwell Street Market has been Chicagoans, 35-44 years old, majority thriving for more than 100 years and is known as the birthplace of Chicago Blues music married and male and the “.” The market attracts bargain hunting shoppers and foodies looking to satisfy their palette with authentic ethnic cuisine. Live entertainment More Information and special programming scheduled throughout the year add to the market’s appeal. chicagocitymarkets.us

Montrose Harbor 21st Annual Partnership Opportunities Presenting $15,000 Chicago Kids and Kites Space Only Starting at $5,000 Media $30,000 (in-kind trade value) Festival Expected Attendance 15,000 May 4 Audience Profile Up, up and away! Kids of all ages will get swept up by this timeless spring tradition. Free Families with children under 12 kite kits are provided for children to construct, decorate and fly (while supplies last) along with other family-focused activities such as professional kite flying demonstrations, face More Information painting, balloon artists and the Big Kite Candy Drop (weather permitting). chicagokidsandkites.us • Brands looking to align with a family friendly program will find endless, creative partnership opportunities at this event. • This event offers a unique opportunity to brand 5,000 FREE paper kite kits.

10 Partnership Opportunities Millennium Park Film Series $100,000 Series Space Only $5,000/day June–August, Tuesdays Partnership Opportunities Concert $15,000 Millennium Park Music Space Only $5,000/day Media $90,000 (in-kind trade value) Series Expected Attendanc Film 70,000 June–August, Mondays & Thursdays Music 80,000

These popular summer programs attract thousands to spread out a picnic and enjoy the free outdoor film and music at Chicago’s architectural gem, the in Millennium Park. Together, these series offer a potential 24+ promotional days at Chicago’s top visited destination.

• The Presenting Sponsor package for the Film Series offers a single brand with 3 months of exposure and 12+ activation dates at Millennium Park! • Millennium Park draws extensive foot traffic on event dates. Crowds frequently near capacity and arrive as early as 3pm to set up – an opportune time to engage visitors with brand activations. • Each summer features about a dozen films and a dozen concerts, each curated to appeal to a wide audience. All programs begin at 6:30pm. • The jumbo stage screen is a perfect opportunity to run :30 sec corporate messages. • New this year – in support of Chicago’s Year of initiative, the Film Series will feature films with a “theatre theme.” • The Music Series features music across genres from indie rock to world music and jazz to R&B, appealing to a wide audience of music lovers.

11 4th Annual Chicago House Music Festival Memorial Day Weekend

Millennium Park & This event is high energy, fast paced and a Chicago original! Chicago House Music Festival brings Millennium Park alive with DJs and live performances that showcase the sounds Chicago Cultural and styles of house, the Chicago-born music that has revolutionized the international Center dance music scene. A dance tent featuring DJ sets, dance lessons, workshops and panel Partnership Opportunities discussions and an old school Vinyl Record Fair complete the experience. Presenting $25,000 Space Only Starting at $5,000 A House Music Conference, held at the Chicago Cultural Center prior to the festival, offers Media $50,000 (in-kind trade value) musicians, DJs and industry participants with learning and networking opportunities.

Expected Attendance These events celebrate Chicago house music – a truly original genre created in the city 40,000 during the 1980s. The form takes its name from an old Chicago night club called The Audience Profile Warehouse, where resident DJ Frankie Knuckles mixed old disco classics, Euro-pop and Chicagoans, 26-34 years old, majority electronic beats into a high-energy amalgamation. single and female

The Chicago House Music Festival is the first of four music festivals in Millennium Park that celebrate Chicago’s music legacy as the birthplace of urban blues, gospel music, house music and other music genres. See pages 6 & 7 for details about the new Music Legacy partnership package.

12 34th Annual Chicago Gospel Music Festival May 31–June 1

Celebrating the great influence of the music genre born in this city more than 80 years ago, Millennium Park & the Chicago Gospel Music Festival features local and national artists from traditional choirs to contemporary urban styles at the largest free, outdoor gospel music festival of its kind. Chicago Cultural Center • Concerts at both Millennium Park and the Chicago Cultural Center provide extensive Partnership Opportunities brand exposure at two of Chicago’s most iconic and visited venues. Presenting $30,000 Space Only Starting at $5,000 • The festival partners with several community organizations to build a year-long Media $75,000 (in-kind trade value) schedule of programs and activities throughout Chicago’s diverse neighborhoods. Expected Attendance 30,000 The Chicago Gospel Music Festival is the second of four music festivals in Millennium Park that celebrate Chicago’s music legacy as the birthplace of Audience Profile Chicagoans, 35-44 years old, urban blues, gospel music, house music and other music genres. See pages 6 & majority single and female 7 for details about the new Music Legacy partnership package. More Information chicagogospelmusicfestival.us

13 36th Annual Chicago Blues Music Festival June 7–9

Millennium Park As the “Blues Capital of the World,” of course Chicago produces the largest, free outdoor blues music festival! The event features the live music performances of over 100 national, Partnership Opportunities international and local artists celebrating the city’s rich Blues tradition while shining a Presenting $125,000 spotlight on the genre’s contributions to soul, R&B, gospel, rock, hip-hop and more. The Crossroads Stage $60,000 SOLD Juke Joint Stage $60,000 SOLD event draws capacity crowds and attracts an international audience. Front Porch Stage $45,000 Participating $15,000 The festival has hosted Blues legends such as BB King, Koko Taylor, and Mavis Space Only Starting at $10,000 Staples. Media $60,000 (in-kind trade value) Several side stages, featuring day-time performances, are available for title sponsorship Expected Attendance 165,000 and offer highly visible branding opportunities.

Audience Profile Chicagoans, 35-44 years old, majority The Chicago Blues Festival is the third of four music festivals in Millennium Park married and male that celebrate Chicago’s music legacy as the birthplace of urban blues, gospel music, house music and other music genres. See pages 6 & 7 for details about More Information the new Music Legacy partnership package. chicagobluesfestival.us

14 23rd Annual Chicago SummerDance June 27–August 24, Wednesdays–Sundays

Swing, waltz, cha-cha...or simply enjoy the music at the largest outdoor social dancing Grant Park and parks series in the United States. Dancers of all ages and skill levels are invited to take part in throughout the city introductory dance lessons by professional instructors followed by live music and dancing in Grant Park and other locations throughout Chicago. The event offers an impressive 35 Partnership Opportunities days of promotional opportunities. Presenting $50,000 Space Only $5,000/day or $7,500/3 days • A Presenting Sponsor will enjoy an additional 5 days of cross-promotional opportunities Media $100,000 (in-kind trade value) at the Taste of Chicago, when Chicago SummerDance sets up a satellite location at the City’s top promotional destination event that draws 1.5 million visitors! Expected Attendance 60,000 • A partnership with the brings Chicago SummerDance to parks throughout the City and provides sponsors with even more promotional locations and Audience Profile opportunities. Chicagoans, 35-44 years old, majority single and female • The series culminates in Millennium Park with SummerDance Celebration on August 24, a full day of interactive programs and professional performances throughout the park. More Information Participation by dozens of local dance organizations helps to shine a spotlight on chicagosummerdance.org Chicago’s diverse dance community - and draws more than 10,000 people to the park. • The musical lineup showcases dance styles from all corners of the globe. In any given season, approximately 40+ live bands and DJs offer “mass appeal” programming that

draws an audience as diverse as the music and dance.

15 39th Annual Taste of Chicago July 10–14

Grant Park Taste of Chicago is THE promotional destination for brands looking to do high-volume sampling, maximize brand visibility or launch a new product in the lucrative Chicago market. Partnership Opportunities The event also offers several Title Sponsorship opportunities of popular programming Presenting $250,000 destinations. Official $125,000 Participating $35,000 Space Only $7,500/day or A week-long culinary celebration, Taste of Chicago is a FREE admission food festival $25,000/5 days featuring over 60 restaurants and hundreds of food choices from ethnic neighborhood Media $140,000 (in-kind trade favorites to James Beard award-winning eateries. value) In addition to an overwhelming food selection, the event’s main stage has also hosted a Additional fee for food or beverage sampling “Who’s Who” of the music industry including: Stevie Wonder, Santana, Sheryl Crow, John Mayer, Robert Plant, Jill Scott, Passion Pit, The Roots, The Flaming Lips, Janelle Monae, Expected Cumulative Attendance The O’Jays and Juanes to name a few. 1.5 Million

Audience Profile Chicagoans, 35–54 years old, majority single and female

16 The Taste of Chicago also offers several highly visible Title Partnership Title Partnership opportunities of popular areas including: Opportunities Taste Dining Rooms $100,000 Taste Oasis a private area where guests enjoy upgraded amenities including air- Taste Stage $100,000 conditioning, private bar, private restrooms, upscale décor and plenty of room to Taste Oasis $60,000 lounge. Taste Wine Garden $60,000 Taste Spirit Lounge $60,000 Taste Dining Rooms five (5) separate 20’ x 40’ tents throughout the event that Taste Concerts $50,000/per night provide multiple touch points to engage captive audiences as they rest and enjoy Taste Ride $50,000 festival cuisine Taste Kitchen $50,000 Taste Stage features daytime performances by up-and-coming and well-known local Chicago area bands. Its high profile location at the south end of the festival draws a record number of music lovers. Taste Wine Garden located on beautiful Buckingham Fountain Plaza, and with as a backdrop, this property offers many customizable options for a brand to enhance consumer experience as guests enjoy a glass of wine. Taste Spirit Lounge this area is a popular gathering spot for guests to sip a curated selection of spirits. Strategically positioned at the intersection of Buckingham Fountain Plaza and (the event’s “main strip,”) it is a high-visible property that attracts extensive foot traffic. Taste Concerts branding the main stage of the event provides maximum exposure! This package also includes concert tickets and a private hospitality area which many companies have successfully used to entertain decision makers, host dignitaries, as employee incentives, to celebrate a company anniversary/milestone and as customer loyalty programs. Taste Ride branded vehicles provide FREE transportation to and from the Taste of Chicago with strategic stops throughout the downtown area. Taste Kitchen noted chefs prepare their signature dishes at an intimate on-site kitchen and share industry secrets to help consumers create their own culinary masterpieces at home.

17 61st Annual Chicago Air & Water Show August 17 & 18

North Avenue Beach Drawing an estimated crowd of 1 million people, the Chicago Air & Water Show showcases precision flying at its best. Featuring military and civilian flight aerobatics, historic aircraft, simulated water rescues and parachute teams, the event is one of the largest and longest- Partnership Opportunities running free admission events of its kind. Presenting $300,000 Official Product $100,000 Headlining this year’s show is the acclaimed U.S. Navy Blue Angels. The U.S. Army Participating $20,000 Parachute Team Golden Knights plus the U.S. Navy Leapfrogs are also scheduled to thrill Space Only Starting at $15,000 the audience at North Avenue Beach. Hospitality Starting at $13,000 • This event is ideal for high-volume sampling. Media $100,000 (in-kind trade value) • A full run rehearsal show on August 16 draws an impressive crowd and provides sponsors with a bonus day for activations. Expected Attendance • Boasting an extensive footprint along Chicago’s beautiful lakefront, the beach 1 Million based event can easily accommodate large tour displays.

Audience Profile Chicago Air & Water Show - Hospitality Area Chicagoans, 26-34 years old, Impress your guests with an unforgettable and exclusive experience at the Chicago Air & majority single males and Caucasian Water Show. The Corporate Hospitality Area offers a one-of-a-kind opportunity to entertain groups of all sizes by placing them “front and center” at Chicago’s favorite summer event. More Information chicagoairandwatershow.us Hospitality packages include a professional check-in entrance, private tents for each group and separate guest-only seating along Lake Michigan at show center.

The Corporate Hospitality Area is ideal for: • Entertaining Decision Makers • Hosting Dignitaries • Employee Incentives • Celebrating a Company Anniversary or Milestone • Customer Loyalty Programs

18 41st Annual Chicago Jazz Festival August 23–September 1

Known for its artistic creativity, the Chicago Jazz Festival showcases local jazz talent Millennium Park & alongside national and international artists, highlighting Chicago’s prominent role in Jazz Chicago Cultural history. Center • Continuing in the spirit of last year’s 40th anniversary celebration, an additional 6 days leading up to the festival will once again be dedicated to promoting Chicago’s robust Partnership Opportunities Jazz scene. Numerous clubs and organizations throughout the City will host special Presenting $100,000 programs, activities and after-sets that will keep Jazz fans entertained all night.....and Stage $25,000 all week long. Jazz & Heritage Stage $25,000 Participating $12,500 • The additional days of club programs provide a Presenting Sponsor with extensive Space Only Starting at $8,500 brand reach and visibility. Media $50,000 (in-kind trade value)

• Past performers include: Gregory Porter, Dee Dee Bridgewater, , Dianne Expected Attendance Reeves, , Cécile McLorin Salvant, , Roy Hargrove, 125,000 Herbie Hanckock, Miguel Zenón and many more. Audience Profile Majority from outside Chicago, 45-54 years old, majority married and male The Chicago Jazz Festival is the fourth of four music festivals in Millennium Park that celebrate Chicago’s music legacy as the birthplace of urban blues, More Information gospel music, house music and other music genres. See pages 6 & 7 for details chicagojazzfestival.us about the new Music Legacy partnership package.

19 21st Annual World Music Festival Chicago September 13–29

Millennium Park, The World Music Festival Chicago is an 11-day, multi-venue music celebration showcasing over 50 artists and ensembles representing over 20 countries and regions from around Chicago Cultural the world. The event is the largest of its kind in the United States and has attracted over Center and other 650,000 people since it started in 1999. Programming highlights include: City Venues • Ragamala The signature Ragamala concert at the Chicago Cultural Center showcases some Partnership Opportunities of the greatest practitioners of Indian classical music and dance in an all-night Presenting $30,000 Space Only at Millennium Park performance rarely presented in the United States. Starting at $5,000 • Latin Music Celebration From Mariachi to Merengue and more, celebrate the diverse music genres and Expected Cumulative Attendance 25,000 sounds from Chicago’s vibrant Latino community and around the world. • Global Peace Picnic Audience Profile An event commemorating United Nations International Day of Peace with an Chicagoans, 35-44 years old, equally aft ernoon filled with family-friendly activities including instrument making, t-shirt silk single and married, majority female screening, musical procession, live music, food and craft vendors. More Information worldmusicfestivalchicago.org

20 Chicago Winter Fun November 2019–March 2020

The holiday season in Chicago is nothing short of magical. Tourists and locals alike flock Millennium Park & to Millennium Park to experience the many FREE activities that make it the epicenter for Chicago Cultural winter fun in the city. This program offers over 3 months of possible brand exposure! Center • The Chicago Tree Lighting Ceremony is a beloved Chicago tradition that marks the beginning of Chicago’s holiday season and receives extensive media coverage as Partnership Opportunities the Mayor and Santa “flip the switch.” Tree Lighting Ceremony Presenting $50,000 • Located along famed Michigan Avenue, the McCormick Tribune Ice Rink is a highly Space Only Starting at $5,000 visible attraction that draws more than 100,000 skaters annually and is open to the public from mid-November to early March, weather permitting. McCormick Tribune Ice Rink Presenting $100,000 • Caroling at brings hundreds of celebrants to “The Bean” as local choral Space Only Starting at $10,000 groups perform classic holiday carols. • Hundreds of sugarplum fairies dressed in tutus take over the Chicago Cultural Center Seasonal to attend the annual Dance-Along Nutcracker. Little ones participate in free dance Space Only Starting at $5,000 lessons with professional ballerinas then take part in the performance of this beloved Expected Cumulative holiday tale. Attendance 200,000

21 Marketing Survey Highlights

11 Events: Chicago House Music Festival, Chicago Gospel Music Festival, Chicago Blues Festival, Chicago Jazz Festival, Taste of Chicago, Maxwell Street Market, Millennium Park – General Programming, Cultural Center Programs, Chicago Riverfront, City Markets and SummerDance

8 Locations: Millennium Park, Grant Park, Maxwell Street Market, Chicago Cultural Center, Chicago Riverfront, Lincoln Park, Daley Plaza, Bronzeville

Surveys Collected: 2,000+

Takeaways: • DCASE events continue to receive extremely high overall satisfaction ratings – trending upward since 2013. Average rating of 4.4+/5.0 for ALL 2018 events. • Events are attracting significantly more Hispanic/Latino attendees, a 55% increase over 2016 results • Respondent’s likelihood to return to events the following year has followed an upward trajectory. Average rating of 4.3+/5.0 for “Likelihood to Return Next Year. • Events are attracting significantly more non-local attendees, a 56% increase over 2016 results • Internet and/or Social Media exposure has significantly increased by 67% over 2016 results • Median household income increased to $60k - $80K from $40k to $60k from the last 3 surveys • Average sponsorship brand recall was 60%

Data collected by Custom Intercept Solutions

22 Market Research 2018 2018 Market Research

Chicago Chicago World Chicago Millennium Chicago Maxwell Gospel House Music Chicago Taste of Blues Park Air & Water Summer- Street Music Music Festival Jazz Chicago Festival Programming Show Dance Market Festival Festival Chicago Festival

LOCATION Grant Park Millennium Park Millennium Park Millennium Park Millennium Park North Ave. Beach Multi-venue Millennium Park Millennium Park Millennium Park

ESTIMATED ATTENDANCE 1.5 Million 165,000 25,000 40,000 20 Million 1 .5 Million 25,000 130,000 60,000 130,000

RESIDENCY Chicago 42% 37% 54% 55% 28% 64% 63% 39% 63% 62% Suburb 26% 16% 18% 18% 14% 22% 19% 18% 16% 23% 4% 3% 1% 5% 8% 3% 1% 4% 3% 2% US (Outside IL) 26% 32% 15% 17% 41% 10% 10% 30% 13% 10% International 2% 14% 12% 4% 14% 3% 7% 9% 5% 3%

AGE 18-20 7% 2% 2% 6% 8% 7% 3% 5% 6% 3% 21-25 15% 11% 15% 11% 12% 16% 7% 11% 4% 12% 26-34 20% 28% 26% 34% 25% 25% 19% 16% 22% 26% 35-44 24% 17% 15% 25% 22% 22% 25% 13% 22% 20% 45-54 16% 17% 13% 16% 14% 15% 19% 19% 19% 22% 55-64 13% 16% 19% 7% 8% 10% 14% 22% 15% 12% over 65 5% 10% 10% 1% 9% 3% 13% 15% 12% 4% No Answer 0% 0% 0% 0% 3% 3% 0% 0% 0% 0%

CHILDREN UNDER 18 AT HOME 0 63% 77% 77% 69% 67% 75% 83% 82% 76% 62% 1-2 32% 22% 19% 24% 28% 21% 13% 15% 18% 28% 3-4 4% 2% 3% 6% 5% 4% 3% 2% 5% 8% 5+ 1% 0% 1% 1% 0% 0% 0% 0% 0% 2%

MARITAL STATUS Single 53% 45% 61% 63% 49% 54% 42% 44% 49% 40% Married 35% 46% 29% 30% 43% 30% 42% 50% 43% 52% Divorced 9% 6% 8% 4% 5% 8% 10% 4% 5% 7% Seperated 2% 2% 1% 1% 0% 3% 0% 1% 0% 0% Widowed 0% 1% 1% 1% 3% 1% 1% 2% 3% 1% No Answer 0% 0% 0% 0% 0% 3% 4% 0% 0% 0%

INCOME less than $20,000 11% 5% 18% 11% 9% 13% 10% 8% 9% 11% $20,000-39,999 14% 12% 16% 9% 15% 11% 6% 9% 5% 26% $40,000-59,999 16% 22% 14% 26% 17% 15% 7% 15% 22% 20% $60,000-79,999 17% 14% 14% 13% 18% 9% 10% 18% 13% 15% $80,000-99,999 11% 17% 17% 9% 13% 9% 10% 20% 16% 11% $100,000-119,999 7% 8% 9% 9% 11% 5% 2% 11% 11% 9% $120,000-139,999 9% 3% 5% 6% 3% 1% 4% 3% 11% 4% $140,000-159,999 4% 3% 3% 5% 3% 1% 3% 4% 4% 1% $160,000 or more 11% 16% 5% 12% 10% 4% 10% 13% 9% 3% No Answer 0% 0% 0% 0% 0% 32% 37% 0% 0% 0%

GENDER Male 35% 52% 37% 45% 41% 53% 39% 51% 34% 53% Female 65% 48% 63% 53% 58% 47% 61% 49% 66% 47% Non-Binary 0% 0% 1% 1% 0% 0% 0% 0% 0% 0%

ETHNICITY Black/African American 40% 18% 45% 41% 26% 35% 8% 32% 25% 17% White 40% 61% 40% 35% 55% 41% 69% 54% 28% 33% Hispanic/Latino 17% 15% 13% 20% 18% 15% 11% 8% 37% 55% Asian/pacific Islander 8% 5% 3% 9% 7% 3% 8% 5% 10% 5% Other 3% 6% 8% 6% 3% 5% 4% 4% 5% 5%

23 2019 Festivals and Events

Chicago City Markets 23rd Annual May thru October Chicago SummerDance June 27-August 24 Maxwell St. Market Year-round/Sundays 39th Annual Taste of Chicago 21st Annual July 10-14 Chicago Kids & Kites Festival May 4 61st Annual Chicago Air and Water Show 4th Annual August 17-18 Chicago House Music Festival Memorial Day Weekend 41st Annual Chicago Jazz Festival 34th August 23-September 1 Chicago Gospel Music Festival 21st Annual May 31-June 1 World Music Festival Chicago September 13-29 Millennium Park Music Series June thru August 106th Annual Chicago Christmas Tree Millennium Park Film Series Lighting Ceremony June thru August/Tuesdays November 22

36th Annual McCormick Tribune Ice Rink Chicago Blues Festival November 22-Mid March, 2020 June 7-9 (weather dependent)

chicagopartnerships.com 312.744.9217