A Computational Textual Analysis of Womad, a South Korean Online “Feminist” Community
International Journal of Communication 15(2021), 1891–1911 1932–8036/20210005 Feminism Without Morality, Neoliberalism as Feminist Praxis: A Computational Textual Analysis of Womad, a South Korean Online “Feminist” Community JIHAE KOO1 Kookmin University, South Korea MINCHUL KIM Sungkyunkwan University, South Korea Womad, a South Korean online “feminist” community, has since its inception been the center of national controversy stemming from its avowed belief in the biological superiority of women (and the innate inferiority of men). Using computational textual analysis (topic modeling), we reveal how Womad’s espousal of biological essentialism is inextricable from a neoliberalist belief in individual capacity. That is, neoliberalism allows the community to reconceive feminism as a means to advance individual cis-women’s power over other identities. Womad’s communal rhetoric is thus closely linked to its users’ enthusiasm for neoliberal self-fashioning as the means to overcome female oppression, an optimism simultaneously complicated by the desire to escape Korea and the latter’s patriarchal nationalism. In sum, Womad’s vision of female emancipation—problematic as it is—needs to be situated alongside both its criticism of South Korean nationalism and its faith in neoliberalism as a means to escape the patriarchy. Keywords: feminism, right wing movements, neoliberalism, antinationalism, South Korea, topic modeling On May 4, 2019, there appeared in New York’s Times Square—off 54th and Broadway, to be exact— an advertisement with the cryptic message “Womad Release the Truth.” Beneath the message was a silhouette of a woman—meaningless perhaps to the bulk of the American public, but easily recognizable to South Koreans as the silhouette of Geun-Hye Park, former South Korean president who was impeached in 2017 and is currently serving a more than 25-year sentence for a total of 21 charges, including abuse of power, coercion, and bribery.
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