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Acting for the Finnish Bread Mari Dunderfelt, Vaasan
Acting for the Finnish bread Mari Dunderfelt, Vaasan 08/29/2019 The bakers of Finland’s most popular bread 2 Est 1849 Together we take responsibility from field to fork Challenge in 2016: The packed fresh bread category was lacking emotion and appeal To make it worse: Consumers realized that the iconic Vaasan Ruispalat was baked using imported rye Our ways of communicating did not work - we needed to steer our actions into a new route 6 We clarified our purpose: ACTING FOR THE FINNISH BREAD Then: ACT ON IT! Action: Domestic rye promise We made an open promise and started co-operation with farmers Vaasan commits to domestic rye – rye bread sales growing strongly HEART OF A SMALL BAKERY RESPONSIBILITY OF A BIG BAKERY 9/10/2019 Footer Action: Fight against bread waste Eng Food waste is a big shared issue A major Food waste = Occurs across Bread in the TOP 3 climate burden wasted resources the food chain of wasted foods Eng Every 5th slice of our best seller bread is wasted in the food chain Eng We wanted to support consumers who fight the same challenge Eng 17 We acted: NOT A SINGLE BREAD SLICE • We openly communicated SHOULD BE WASTED our bread waste numbers • We increased awareness about the bread waste issue • We helped consumers with tips • We shared what we do to reduce and manage bread waste Heart of a small bakery. Eng 18 10.9.2019ResponsibilityFooter of a big one. We raised the food waste issue in various media channels Eng 19 The bread bag is the bread’s choice in the fight against food waste Results and learnings 08/29/2019 Consumers talk more positively about Vaasan in social media 2017 2018 +12% 0,38 0,50 Social media sentiment Eng Our own employees feel more proud about their workplace Internal survey, Eng 2018 vs. -
Helsinki in Early Twentieth-Century Literature Urban Experiences in Finnish Prose Fiction 1890–1940
lieven ameel Helsinki in Early Twentieth-Century Literature Urban Experiences in Finnish Prose Fiction 1890–1940 Studia Fennica Litteraria The Finnish Literature Society (SKS) was founded in 1831 and has, from the very beginning, engaged in publishing operations. It nowadays publishes literature in the fields of ethnology and folkloristics, linguistics, literary research and cultural history. The first volume of the Studia Fennica series appeared in 1933. Since 1992, the series has been divided into three thematic subseries: Ethnologica, Folkloristica and Linguistica. Two additional subseries were formed in 2002, Historica and Litteraria. The subseries Anthropologica was formed in 2007. In addition to its publishing activities, the Finnish Literature Society maintains research activities and infrastructures, an archive containing folklore and literary collections, a research library and promotes Finnish literature abroad. Studia fennica editorial board Pasi Ihalainen, Professor, University of Jyväskylä, Finland Timo Kaartinen, Title of Docent, Lecturer, University of Helsinki, Finland Taru Nordlund, Title of Docent, Lecturer, University of Helsinki, Finland Riikka Rossi, Title of Docent, Researcher, University of Helsinki, Finland Katriina Siivonen, Substitute Professor, University of Helsinki, Finland Lotte Tarkka, Professor, University of Helsinki, Finland Tuomas M. S. Lehtonen, Secretary General, Dr. Phil., Finnish Literature Society, Finland Tero Norkola, Publishing Director, Finnish Literature Society Maija Hakala, Secretary of the Board, Finnish Literature Society, Finland Editorial Office SKS P.O. Box 259 FI-00171 Helsinki www.finlit.fi Lieven Ameel Helsinki in Early Twentieth- Century Literature Urban Experiences in Finnish Prose Fiction 1890–1940 Finnish Literature Society · SKS · Helsinki Studia Fennica Litteraria 8 The publication has undergone a peer review. The open access publication of this volume has received part funding via a Jane and Aatos Erkko Foundation grant. -
Paraugs Promocijas Darba Kopsavilkumam
doi:10.25143/prom-rsu_2014-18_dts Laila Meija ALKYLRESORCINOL, LIGNAN METABOLITES AND VITAMIN D IN PROSTATE CANCER PATIENTS Summary of the Doctoral Thesis for obtaining the degree of a Doctor of Medicine Speciality – Internal Medicine Riga, 2014 Laila Meija ALKYLRESORCINOL, LIGNAN METABOLITES AND VITAMIN D IN PROSTATE CANCER PATIENTS Summary of the Doctoral Thesis for obtaining the degree of a Doctor of Medicine Speciality – Internal Medicine Riga, 2014 Doctoral Thesis has been worked at: Rīga Stradiņš University Department of Internal Medicine and Department of Surgery Scientific supervisors: Dr. med. Professor Aivars Lejnieks, Rīga Stradiņš University Department of Internal Medicine, Latvia Dr. med. Associate Professor Vilnis Lietuvietis, Rīga Stradiņš University Department of Surgery, Latvia Scientific advisor: Dr. med. Professor Emeritus Herman Adlercreutz, Institute for Preventive Medicine, Nutrition and Cancer Folkhälsan Research Center, Biomedicum Helsinki, University of Helsinki, Finland Official reviewers: Dr. biol. Associate Professor Andrejs Šķesters, Rīga Stradiņš University, Latvia Dr. med. Professor Valdis Pīrāgs, University of Latvia Dr. sc. ing. Associate Professor Daiga Kunkulberga, Latvia University of Agriculture Doctoral thesis will be presented on the 11th of June, 2014, 15.00 at Rīga Stradiņš University, Promotional Council of medicine meeting in 16 Dzirciema Street, in the Lecture theatre Hippocrates. Doctoral thesis is available at the library of Rīga Stradiņš University and on the home page: www.rsu.lv Secretary -
On Publishing Queer Topics in Finland 1–2/2015
SQS On Publishing Queer Topics in Finland 1–2/2015 Alexandra Stang 48 Lectio Praecursoria Literature as history On Friday, the 28th of November 2014, the former Finnish parliament grow up alone; there is no history. […] It is as though, in Adrienne Rich’s approved same-sex marriage. Thousands of supporters of marriage equality phrase, if you were gay, ‘you looked into the mirror and saw nothing’. Thus had gathered around the Parliament, while opponents of the measure the discovery of a history and a tradition and a sense of heritage must be found themselves vastly outnumbered. It was a historical day of equal done by each individual […] (Tóibín, 14.5.2015).” rights in Finland. In naming the lack of an understanding and an awareness of a history of In May 2015, also the Irish people approved equal marriage. Before the queerness that prevails still today, Toíbín made an essential point. In order referendum in Ireland, the author Colm Tóibín was among the many to understand the character and significance of an event like approving activists who spoke for this change in law. In his speech at Trinity College, equal marriage, one needs to know the history of a minority, that has long Tóibín especially emphasised the importance of literature for society remained in the shadows of society and history writing in Finland as well. and the way it deals with its minorities. It is not only the legal status that generates change within the minds of people. Literature has long been And what could be more useful for making such a history visible than equally important for the visibility of queer people. -
Soldiering and the Making of Finnish Manhood
Soldiering and the Making of Finnish Manhood Conscription and Masculinity in Interwar Finland, 1918–1939 ANDERS AHLBÄCK Doctoral Thesis in General History ÅBO AKADEMI UNIVERSITY 2010 © Anders Ahlbäck Author’s address: History Dept. of Åbo Akademi University Fabriksgatan 2 FIN-20500 Åbo Finland e-mail: [email protected] ISBN 978-952-12-2508-6 (paperback) ISBN 978-952-12-2509-3 (pdf) Printed by Uniprint, Turku Table of Contents Acknowledgements v 1 Introduction 1 1.1 Images and experiences of conscripted soldiering 1 1.2 Topics in earlier research: The militarisation of modern masculinity 8 1.3 Theory and method: Conscription as a contested arena of masculinity 26 1.4 Demarcation: Soldiering and citizenship as homosocial enactments 39 2 The politics of conscription 48 2.1 Military debate on the verge of a revolution 52 2.2 The Civil War and the creation of the “White Army” 62 2.3 The militiaman challenging the cadre army soldier 72 2.4 From public indignation to closing ranks around the army 87 2.5 Conclusion: Reluctant militarisation 96 3 War heroes as war teachers 100 3.1 The narrative construction of the Jägers as war heroes 102 3.2 Absent women and distant domesticity 116 3.3 Heroic officers and their counter-images 118 3.4 Forgetfulness in the hero myth 124 3.5 The Jäger officers as military educators 127 3.6 Conclusion: The uses of war heroes 139 4 Educating the citizen-soldier 146 4.1 Civic education and the Suomen Sotilas magazine 147 4.2 The man-soldier-citizen amalgamation 154 4.3 History, forefathers and the spirit of sacrifice -
Finnish Studies
Journal of Finnish Studies Volume 23 Number 1 November 2019 ISSN 1206-6516 ISBN 978-1-7328298-1-7 JOURNAL OF FINNISH STUDIES EDITORIAL AND BUSINESS OFFICE Journal of Finnish Studies, Department of English, 1901 University Avenue, Evans 458, Box 2146, Sam Houston State University, Huntsville, TEXAS 77341-2146, USA Tel. 1.936.294.1420; Fax 1.936.294.1408 E-mail: [email protected] EDITORIAL STAFF Helena Halmari, Editor-in-Chief, Sam Houston State University [email protected] Hanna Snellman, Co-Editor, University of Helsinki [email protected] Scott Kaukonen, Assoc. Editor, Sam Houston State University [email protected] Hilary-Joy Virtanen, Asst. Editor, Finlandia University [email protected] Sheila Embleton, Book Review Editor, York University [email protected] EDITORIAL BOARD Börje Vähämäki, Founding Editor, JoFS, Professor Emeritus, University of Toronto Raimo Anttila, Professor Emeritus, University of California, Los Angeles Michael Branch, Professor Emeritus, University of London Thomas DuBois, Professor, University of Wisconsin, Madison Sheila Embleton, Distinguished Research Professor, York University Aili Flint, Emerita Senior Lecturer, Associate Research Scholar, Columbia University Tim Frandy, Assistant Professor, Western Kentucky University Daniel Grimley, Professor, Oxford University Titus Hjelm, Associate Professor, University of Helsinki Daniel Karvonen, Senior Lecturer, University of Minnesota, Minneapolis Johanna Laakso, Professor, University of Vienna Jason Lavery, Professor, Oklahoma State University James P. Leary, Professor Emeritus, University of Wisconsin, Madison Andrew Nestingen, Associate Professor, University of Washington, Seattle Jyrki Nummi, Professor, University of Helsinki Jussi Nuorteva, Director General, The National Archives of Finland Juha Pentikäinen, Professor, University of Lapland Oiva Saarinen, Professor Emeritus, Laurentian University, Sudbury Beth L. -
Vaasancorporate Responsibility Report
VAASAN Corporate Responsibility Report for 2 011 Contents Corporate responsibility at the VAASAN Group Review by the VAASAN Group Management Team AASAN is one of Northern Europe’s leading bakery Promoting the expertise of our employees and their abili- 3 companies and a major baker of fresh bread in Finland ty to adapt to changing needs is a key priority at VAASAN. Our The VAASAN Group in brief 4 and the Baltic countries and the leading expert in the HR management focuses on developing good leadership and Vbake-off field in the Nordic region. We are also the world’s larg- mana gerial skills. By developing these areas, we promote our Key achievements in 2011 est producer of thin crisp and the second-largest producer of overall strategic management capabilities and our ability to 5 crispbread. Crispbread and thin crisp produced in Finland are manage our day-to-day operations effectively. Corporate responsibility at VAASAN exported to almost 40 countries worldwide. We work constantly to promote a cleaner environment and 6-7 We are a forerunner in the bakery industry and produce an employ a long-term, target-driven approach in developing our Economic responsibility öhyvinvointi extensive range of healthy and tasty products for our custom- operations to ensure that we have as small an impact on the 88-9 ers and the consumer. Our expertise covers the entire baking atmosphere, the soil, and waterways as possible. We careful- Nutrition and health field, and we are well-known for innovative products such as ly review the routes used for transporting our products, for ex- 10-13 our very popular portion bread, our retail bake-off pastries, and ample, and the waste generated as part of baking operations is Food safety our numerous new types of rolls and sliced bread products. -
School Meals in Finland Investment in Learning School Meals in Finland
School meals in Finland Investment in learning School meals in Finland Finns believe that it is important to ensure that everyone has equal access to education. We have one school for all. At the age of six children have the opportunity to start their education at pre-school. Basic education is compulsory in Finland. This means that all children above the age of 7 must complete nine years of basic education or acquire an equivalent education in some other way. Once they have completed their basic education, they can continue at upper secondary level, either at an upper As a result of our geographical location in Northern secondary school or at a vocational institution, and Europe, our food culture has received strong influences from from there on to a polytechnic or a university. both the east and west. Pre-primary and basic education are provided free of charge for all, and this includes school meals, teaching materials, school transport, and pupil Food culture in Finland welfare services. Pure Finnish food is safe and healthy. In Finland we can grow oats, barley, wheat and rye, and we also have turnip rape fields, potatoes, root vegetables, onions and cabbages. Cows, pigs and poultry are reared here. We get fish from the many thousands of lakes and from the sea. Our forests provide an abundant supply of berries and mushrooms and great hunting grounds. These things form the foundation of Finnish food culture. They are also one of the basis of Finnish school meals. School catering since 1948 Finland was the first country in the world to serve free school meals. -
The Sensory Voyage to Inner Islands
The Sensory Voyage to Inner Islands Sunwha Park Sunwha Park Master’s Tesis Aalto University School of Arts, Design & Architecture Department of Media Visual Communication Design www.leipasaari.com The Sensory Voyage to Inner Islands Drawing and making food as imaginative, multi-sensory storytelling methods for self-expression and sharing with others Abstract Humans are born storytellers. Te visual narrative has been widely facilitated for people to express personal stories and internal feelings. Experiences and meanings are expressed, materialized and delivered to others. Tis collaborative project investigates the efcacy of the creative, sensory storytelling method to enable self-expression in both conscious and unconscious ways. Drawing and food, both of which are universal concepts, were combined as the major visualising tool. Tese components facilitated self-expression through the workshop experience in physical, emotional and multi-sensory ways. Focusing on personal storytelling, this workshop was an attempt to explore the unconscious space of the mind. It borrows from therapeutic methods of projective drawing and expressive therapy. In other words, participants created an imaginative self-portrait in a form of landscape—an island to be specifc—with nature as a thematic metaphor. Each mental landscape was in turn transformed into recipe of bread. Bread, as edible self, thus enabled people to materialize their inner selves through making it. Participants shared their stories with others by sharing about and eating each other’s bread throughout the entire multi-sensory experience. Te analysis of stories visualized in drawings and in bread, along with participants’ feedback, examined participants’ feelings of self-expres- sion and how familiar elements (drawing and food) could be used when combined for storytelling in a creative way. -
Superbrands Finland 16 Market Fazer Group Operates in Nine Countries
hired Russian professionals to work at his facil- Finnish bread market in 1966; at ity. He also had a hands-on approach to his the time toasters were a desired business as he himself worked in the factory wedding gift for young couples. from dawn to dusk every day. Fazer’s roots in the restaurant busi- The demand for Fazer products increased ness started in the days of the first café along with the product offering and opera- in 1891. The company started operations in tions. In September, 1897, Karl Fazer opened the restaurant business by running Restaurant industrial-scale production facilities in Kalastajatorppa in Helsinki in the 1930s. Fazer Helsinki. This paved the way for export and added catering services to the restaurant oper- already in the 19th century the company start- ations and Fazer Catering was set up in 1976. ed exporting marmalade and chocolate con- The company was renamed Amica in 1988, fectionery. The packaging proudly displayed a representing the service-oriented and friendly Market personnel are essential for growing market ‘Made in Finland’ label. staff and student restaurants. In 1993 Amica Fazer Group operates in nine countries. Its shares for the bread segment in the Baltic Exceptional taste and quality of the prod- acquired a major personnel restaurant chain home market is the entire Baltic region with Sea area. ucts were of ultimate importance to Karl Fazer. and later the two companies merged, making approx. 140 million consumers. The Group Candyking is the market leader and a fore- He also paid great attention to the wrappings, Amica the market leader in Finland. -
The Food and Culture Around the World Handbook
The Food and Culture Around the World Handbook Helen C. Brittin Professor Emeritus Texas Tech University, Lubbock Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Vernon Anthony Acquisitions Editor: William Lawrensen Editorial Assistant: Lara Dimmick Director of Marketing: David Gesell Senior Marketing Coordinator: Alicia Wozniak Campaign Marketing Manager: Leigh Ann Sims Curriculum Marketing Manager: Thomas Hayward Marketing Assistant: Les Roberts Senior Managing Editor: Alexandrina Benedicto Wolf Project Manager: Wanda Rockwell Senior Operations Supervisor: Pat Tonneman Creative Director: Jayne Conte Cover Art: iStockphoto Full-Service Project Management: Integra Software Services, Ltd. Composition: Integra Software Services, Ltd. Cover Printer/Binder: Courier Companies,Inc. Text Font: 9.5/11 Garamond Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright © 2011 Pearson Education, Inc., publishing as Prentice Hall, Upper Saddle River, New Jersey, 07458. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, 1 Lake Street, Upper Saddle River, New Jersey, 07458. Many of the designations by manufacturers and seller to distinguish their products are claimed as trademarks. -
Abstract Book
SESSIONS K Thursday 13:45–15:15 K1 Global cultures of masculinity Chair: Anna Hickey-Moody, Goldsmiths College, United Kingdom This panel brings together established and emerging scholars from a range of institutions that are renowned for their contributions to cultural studies in order to explore the politics of globalization through the lens of located studies of masculinity. Across lived and theoretical engagements with empirical, transnational business cultures, film, media, sport and philosophy, the scholars brought together here mediate lived practices and disciplines of thought located in very different cultures and contexts. Issues of identity politics such as disability, ethnicity, workplace culture and epistemic debates brought to the fore through philosophical investigations are explored side by side in this challenging and complimentary collection of works, to offer a global, practical and theoretical perspective on the lived experience of masculinity in contemporary cultural formations and practices. Masculinity Politics and the Jargon of Strategy Timothy Laurie, University of Melbourne, Australia It is a sociological commonplace to say that masculinity is articulated ?strategically? to achieve social or material rewards, and many critics have pointed to the impediments to social justice initiatives caused by the strategic possession of gendered social advantages. While valuing these insights, this paper interrogates the formula of MASCULINITY = STRATEGY as the sense making device through which masculinity is held ethically