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Vaasancorporate Responsibility Report

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Vaasancorporate Responsibility Report VAASAN Corporate Responsibility Report for 2 011 Contents Corporate responsibility at the VAASAN Group Review by the VAASAN Group Management Team AASAN is one of Northern Europe’s leading bakery Promoting the expertise of our employees and their abili- 3 companies and a major baker of fresh bread in Finland ty to adapt to changing needs is a key priority at VAASAN. Our The VAASAN Group in brief 4 and the Baltic countries and the leading expert in the HR management focuses on developing good leadership and Vbake-off field in the Nordic region. We are also the world’s larg- mana gerial skills. By developing these areas, we promote our Key achievements in 2011 est producer of thin crisp and the second-largest producer of overall strategic management capabilities and our ability to 5 crispbread. Crispbread and thin crisp produced in Finland are manage our day-to-day operations effectively. Corporate responsibility at VAASAN exported to almost 40 countries worldwide. We work constantly to promote a cleaner environment and 6-7 We are a forerunner in the bakery industry and produce an employ a long-term, target-driven approach in developing our Economic responsibility öhyvinvointi extensive range of healthy and tasty products for our custom- operations to ensure that we have as small an impact on the 88-9 ers and the consumer. Our expertise covers the entire baking atmosphere, the soil, and waterways as possible. We careful- Nutrition and health field, and we are well-known for innovative products such as ly review the routes used for transporting our products, for ex- 10-13 our very popular portion bread, our retail bake-off pastries, and ample, and the waste generated as part of baking operations is Food safety our numerous new types of rolls and sliced bread products. used as a raw material for producing biofuel. 14-15 A long-term commitment to responsible operations has Constantly reviewing and improving food safety practices Environmental responsibility always been integral to the Group’s business, and in 2011 we at our sites is integral to the way we operate. While local stat- Responsibility plays 16-19 took another important step forward in this area by introduc- utory requirements represent the base line for our operations, an important role in Well-being at work 20-23 ing a common corporate responsibility programme covering our own food safety regulations are often stricter. Acting in this operations across the the entire Group. This will see us acting even more systemati- way ensures that our products are of the best quality. Responsible procurement 24-25 cally and in a more target-driven way in everything related to Transparency and sustainability are central to our procure- VAASAN Group. corporate responsibility. ment operations. We are committed to knowing where the raw GRI Table The VAASAN corporate responsibility programme covers materials we use come from and what they contain. We expect 26-27 five key areas: nutrition and health, the environment, food safe- the same of our suppliers. ty, responsible procurement, and well-being at work. Econom- By acting responsibly in line with these principles, we can ic responsibility – by ensuring that we are a stable business deliver on the trust that our customers and consumers have and achieve profitable growth – creates the foundation needed in our products – something that is essential for all aspects of for making our corporate responsibility programme a success. our operations. At the VAASAN Group, we work constantly to develop tasty, delicious, and healthy bakery products that reflect consumers’ expectation and needs. Long-term research and product devel- VAASAN Group Management Team opment work plays an important role here. This report covers the entire VAASAN Group. VAASAN has previously reported on the corporate responsibility- related aspects of its Finnish operations annually. The Group’s previous Corporate Responsibility Report was published in June 2010, and we added a section on corporate responsibility to www.vaasan.com in April 2011. VAASAN | Corporate Responsibility Report 2011 3 Contents Corporate responsibility at the VAASAN Group Review by the VAASAN Group Management Team AASAN is one of Northern Europe’s leading bakery Promoting the expertise of our employees and their abili- 3 companies and a major baker of fresh bread in Finland ty to adapt to changing needs is a key priority at VAASAN. Our The VAASAN Group in brief 4 and the Baltic countries and the leading expert in the HR management focuses on developing good leadership and Vbake-off field in the Nordic region. We are also the world’s larg- mana gerial skills. By developing these areas, we promote our Key achievements in 2011 est producer of thin crisp and the second-largest producer of overall strategic management capabilities and our ability to 5 crispbread. Crispbread and thin crisp produced in Finland are manage our day-to-day operations effectively. Corporate responsibility at VAASAN exported to almost 40 countries worldwide. We work constantly to promote a cleaner environment and 6-7 We are a forerunner in the bakery industry and produce an employ a long-term, target-driven approach in developing our Economic responsibility öhyvinvointi extensive range of healthy and tasty products for our custom- operations to ensure that we have as small an impact on the 88-9 ers and the consumer. Our expertise covers the entire baking atmosphere, the soil, and waterways as possible. We careful- Nutrition and health field, and we are well-known for innovative products such as ly review the routes used for transporting our products, for ex- 10-13 our very popular portion bread, our retail bake-off pastries, and ample, and the waste generated as part of baking operations is Food safety our numerous new types of rolls and sliced bread products. used as a raw material for producing biofuel. 14-15 A long-term commitment to responsible operations has Constantly reviewing and improving food safety practices Environmental responsibility always been integral to the Group’s business, and in 2011 we at our sites is integral to the way we operate. While local stat- Responsibility plays 16-19 took another important step forward in this area by introduc- utory requirements represent the base line for our operations, an important role in Well-being at work 20-23 ing a common corporate responsibility programme covering our own food safety regulations are often stricter. Acting in this operations across the the entire Group. This will see us acting even more systemati- way ensures that our products are of the best quality. Responsible procurement 24-25 cally and in a more target-driven way in everything related to Transparency and sustainability are central to our procure- VAASAN Group. corporate responsibility. ment operations. We are committed to knowing where the raw GRI Table The VAASAN corporate responsibility programme covers materials we use come from and what they contain. We expect 26-27 five key areas: nutrition and health, the environment, food safe- the same of our suppliers. ty, responsible procurement, and well-being at work. Econom- By acting responsibly in line with these principles, we can ic responsibility – by ensuring that we are a stable business deliver on the trust that our customers and consumers have and achieve profitable growth – creates the foundation needed in our products – something that is essential for all aspects of for making our corporate responsibility programme a success. our operations. At the VAASAN Group, we work constantly to develop tasty, delicious, and healthy bakery products that reflect consumers’ expectation and needs. Long-term research and product devel- VAASAN Group Management Team opment work plays an important role here. This report covers the entire VAASAN Group. VAASAN has previously reported on the corporate responsibility- related aspects of its Finnish operations annually. The Group’s previous Corporate Responsibility Report was published in June 2010, and we added a section on corporate responsibility to www.vaasan.com in April 2011. VAASAN | Corporate Responsibility Report 2011 3 The VAASAN Group in brief Key achievements in 2011 The VAASAN Group is an international NET SALES BY BUSINESS AREA, 2011 100% RYE PRODUCTS PROMOTING THE DEVELOPMENT OF HIGH-FIBRE PRODUCTS forerunner in the bakery industry and the OUR VISION % % leading bakery company on its home markets We believe that healthy food choices will become increas- Fresh Bakery Products 54% 12 80 ingly important for consumers. Tasty bakery products have Finland 38% 70 in the Nordic and Baltic countries. We are also a valuable contribution to make to this development. Lithuania 6% 10 the world’s largest producer of thin crisp and Latvia 6% 60 8 the second-largest producer of crispbread. Estonia 4% CSR-RELATED 50 Bake-Off Products 35% INVESTMENTS IN 2011 6 40 OUR MISSION Crisp Bread 11% 30 ur product range covers fresh bread, coffee bread, We offer consumers delicious and healthy bakery • New clean room technology in the cooling and 4 bake-off products, thin crisp, and crispbread. The products. We want to be the baking company of choice packaging areas of the Leibur bakery’s toast line 20 NET SALES BY COUNTRY, 2 011 VAASAN Group recorded net sales of approximately for consumers and our partners. in Tallinn enables us to produce additive-free 2 O€408 million in 2011 and employed some 2,730 people. toast bread. 10 Finland 52% Baltic countries 16% • Improvements to the cooling and heat 0 0 BUSINESS AREAS Estonia 4% recovery system at the Vantaa bakery will 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 The VAASAN Group is divided into three business areas: Fresh OUR RECIPE FOR SUCCESS enable us to reduce wastage and save Latvia 6% 100% rye products as a proportion of total output High-fibre products as a proportion of total output Bakery Products, Bake-Off Products, and Crisp Bread.
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