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June 2009L Language | Technology | Business #104 Volume 20 Issue 4 2009 Know-how for Global Success Q8-10 June QHotel Maritim proArte, Berlin, Germany QOctober 20-22 QSan Jose, California 2010 Q7-9 June QHotel Maritim proArte, Berlin, Germany QOctober 12-14 QBell Harbor Conference Center, Seattle, Washington NEW OPPORTUNITIES + NEW IDEAS + NEW TRACKS + PROVEN NETWORKING AND VALUE . IT ALL ADDS UP TO THE BEST GATHERINGS OF PEOPLE, PRODUCTS AND SERVICES! www.localizationworld.com [email protected] 02-03 Trans.com & LocWorld.indd 2 5/19/09 3:11:52 PM HAVE YOU EVER BEEN MIFFED ABOUT MIF FILES? If you would like to eliminate countless DTP hours from your current process, turn the page. 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More than 80% of the world’s largest software companies rely on Alchemy CATALYST’s cutting edge technology to accelerate entry into international markets. FRM FRM Open Translate Save as Alchemy PUBLISHER was built to provide FrameMaker using FrameMaker document in PUBLISHER document PUBLISHER those same benefits while working with documentation. In fact, Alchemy PUBLISHER supports over 150 file formats, including FrameMaker. dialog To begin thinking outside the box, visit www.alchemysoftware.com. 04-05 Trans Mod.indd 4-5 5/29/09 12:33:55 PM Stop waiting! Across Stop v5waiting! Enterprise Across isv5 available Enterprise now! Enterprise Language Intelligence for Global Success. Volkswagen and hundreds of other leading global organisations have already migrated to enterprise solutions from Across Systems. Call us today to learn how the all-in-one and end-to-end Across language technologies meet the demands of your enterprise. Across Systems, Inc. Info-Hotline +1 877 922 7677 [email protected] Across Systems GmbH Info-Hotline +49 7248 925 425 [email protected] www.across.net 06-07 Across-Contents #104.indd 6 5/20/09 9:04:11 AM AZ_multilingual_Across_end.indd 1 18.05.2009 17:00:58 Uhr u ti ingua M l L June 2009l Language | Technology | Business #104 Volume 20 Issue 4 QUp Front QFeature Articles Q 8 www.multilingual.com Q 9 Post Editing QRegion Focus 32 Website globalization for Argentina and QNews Brazil — Martin Spethman & Nitish Singh Q 10 News 36 Current fi nancial crisis and Latin Q 17 Calendar American translation — Teddy Bengtsson QReviews 39 Latin America’s growing localization 18 SDL Passolo 2009 power — Fabiano Cid — Reviewed by Richard Sikes 42 Toward a unifi ed Portuguese spelling Q Columns and Commentary — Marco S. de Pinto Up Front 22 Off the Map — Tom Edwards 46 Linguistic purism in Latin American 24 World Savvy — John Freivalds Spanish — Nataly Kelly 26 The Business Side — Adam Asnes QBusiness 28 Perspectives — Susan Remkus 50 Evolving global product content 30 Perspectives — Jessica Roland practices — Leonor Ciarlone 62 Takeaway — Ken Behan Q53 Basics Q55 Buyer’s Guide 61 Advertiser Index About the cover This ceremonial shield dis- played at The Chicago Art Institute is from the Ti Wa- naku Culture of Bolivia and is dated 100 to 600 CE. The painted glyphs depict stylized warrior deities. The shield is fashioned of leather and cotton canvas over a stitched reed framework. www.multilingual.com June 2009 MultiLingual 7 06-07 Across-Contents #104.indd 7 5/20/09 9:04:26 AM on the web at www.multilingual.com MultiLingual Careers #104 Volume 20 Issue 4 June 2009 Editor-in-Chief, Publisher: Donna Parrish LOOKING FOR A NEW START IN THE INDUSTRY? Look no further Managing Editor: Laurel Wagers than the careers section at www.multilingual.com/careers Assistant Editor: Katie Botkin There you will ¿ nd up-to-the-minute job listings, with descriptions Translation Dept. Editor: Jim Healey and contact details. At press time, there were listings ranging from News: Kendra Gray translator to sales professional for North America. Check soon because Illustrator: Doug Jones the jobs are quickly ¿ lled. Good luck in your search! 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