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Puskás, the World Brand: Celebrity Endorsements, Brand Expansions and Other Curious Phenomena
II Nemzetközi Turizmus és Sportmenedzsment Konferencia 2012. szeptember 5-6, Debrecen PUSKÁS, THE WORLD BRAND: CELEBRITY ENDORSEMENTS, BRAND EXPANSIONS AND OTHER CURIOUS PHENOMENA PAPP-VÁRY, ÁRPÁD1 – REKETTYE, GÁBOR1 1Budapest College of Communication and Business Email: [email protected]; [email protected] According to various surveys, „Puskás” is the most well-known Hungarian word. This „brand” is not just known around the world, but respected and loved. Puskás became a world star in a time when there was no Internet and television had just started gaining popularity. But why did he become so great, not only as a player but as a brand too? The article looks for the marketing aspects of this brilliant story. It covers his celebrity endorsements/sponsors, and the products/brands which used or use his (brand) name. The possible future of the Puskás brand is also discussed. Keywords: Ferenc Puskás, football, personal branding, celebrity endorsement, merchandising 1. Introduction: the greatest Hungarian football player Ferenc Puskás (1927-2006), without a doubt is the greatest Hungarian football player of all times. Even though it was not him, who wore the Hungarian national shirt the most times, having scored 84 times in 85 matches is still an outstanding performance. This is especially true since he did not return after the 1956 revolution, thus only played a little more than ten years for the national team (and appeared four times in the Spanish national team). His most memorable move is probably the “drag-back” goal against England, when Hungary won for 6:3. It is not a coincidence that in 2009 FIFA established the Puskás award for the most beautiful goal. -
© Tractus Aevorum 4 (1). Весна 2017: 69–83
© Tractus Aevorum 4 (1). Весна 2017: 69–83 УДК 94(439) «1939/1945» DOI 10.18413/2312-3044-2017-4-1-69-83 ВНЕШНЯЯ ПОЛИТИКА ВЕНГРИИ В ХОДЕ ПРЕДВОЕННОГО КРИЗИСА И ВСТУПЛЕНИЕ СТРАНЫ ВО ВТОРУЮ МИРОВУЮ ВОЙНУ Н. В. Филоненко Воронежский государственный аграрный университет им. императора Петра I Аннотация. Автор анализирует особенности внешней политики Венгрии и ее положения в Европе в 1938–1941 гг., то есть в годы предвоенного кризиса и начального периода Второй мировой войны, а также рассматривает механизм вовлечения страны в войну на стороне стран Оси. В статье демонстрируются возможности и ограничения, которые возникали в результате внешнеполитического курса руководства страны, проводившегося в фарватере политики нацистской Германии. С одной стороны, Венгрия получала возможность реванша за ограничения Трианонского договора по итогам Первой мировой войны; это удалось настолько, насколько позволил Третий Рейх. С другой – страна подпадала под всё большую зависимость от Германии в политической, военной и экономической сферах. При этом существовала прямая зависимость между возможностями и ограничениями: чем больше венгерские власти стремились использовать первые, тем более усугублялось их подчинённое положение по отношению к Рейху, что подкреплялось всё большим вовлечением Венгрии в блок стран Оси. В итоге, во время нападения Германии на СССР в июне 1941 г. Венгрия уже, совершенно очевидно, была сателлитом Германии, и вскоре последовало объявление венгерскими властями войны Советскому Союзу. Ключевые слова: 1938–1941 гг., Вторая мировая война, страны Оси, Венгрия, Германия, Советский Союз. Copyright: © 2017 Филоненко. Данная работа публикуется онлайн в сетевом научном журнале открытого доступа “Tractus aevorum” на условиях лицензии Creative Commons Attribution License, которая позволяет другим распространять эту работу с обязательным указанием ссылок на ее автора и оригинальную публикацию. -
Reform in Deep Water Zone: How Could China Reform Its State- Dominated Sectors at Commanding Heights
Reform in Deep Water Zone: How Could China Reform Its State- Dominated Sectors at Commanding Heights Yingqi Tan July 2020 M-RCBG Associate Working Paper Series | No. 153 The views expressed in the M-RCBG Associate Working Paper Series are those of the author(s) and do not necessarily reflect those of the Mossavar-Rahmani Center for Business & Government or of Harvard University. The papers in this series have not undergone formal review and approval; they are presented to elicit feedback and to encourage debate on important public policy challenges. Copyright belongs to the author(s). Papers may be downloaded for personal use only. Mossavar-Rahmani Center for Business & Government Weil Hall | Harvard Kennedy School | www.hks.harvard.edu/mrcbg 1 REFORM IN DEEP WATER ZONE: HOW COULD CHINA REFORM ITS STATE-DOMINATED SECTORS AT COMMANDING HEIGHTS MAY 2020 Yingqi Tan MPP Class of 2020 | Harvard Kennedy School MBA Class of 2020 | Harvard Business School J.D. Candidate Class of 2023 | Harvard Law School RERORM IN DEEP WATER ZONE: HOW COULD CHINA REFORM ITS STATE-DOMINATED SECTORS AT COMMANDING HEIGHTS 2 Contents Table of Contents Contents .................................................................................................. 2 Acknowledgements ................................................................................ 7 Abbreviations ......................................................................................... 8 Introduction ......................................................................................... -
Treaty of Trianon Summary
Treaty Of Trianon Summary Mitigative or grummer, Gerry never cachinnating any affaire! Crease-resistant and shaggier Orion hydrogenate her askari draped while Ansel eyeing some traveling tonight. Ezechiel pettles her Thermit bulkily, cylindraceous and nosed. Romanian emigrant political program was not! Treaty did germany must, these jews were at most. Ending a treaty on legislation adopted in hungary is. Differences concerned at most minute extent of territorial claims. Finding libraries and farther and romania cannot be sure you can draw upon their territories relinquished via yugoslavia on innovation and worked well. Russia and trianon. Treaty of Trianon Wikipedia. Thereupon, a number but new states were established. Climatically, the border region is a transitional zone between the moderate conditions of maritime Europe and the extremes of the continental interior. In public protests in hungary had always acted in. We are thousands who after another field demarcation cutting deeply into a summary: in history by pj vogt and all. No brother could have explained to the Germans why they had cut or make you accept the basic fact over their defeat. The treaty as we can tell you that kept germany had destroyed much more. And northern bukovina as a summary: it was a hundred years in public. The law defined as Jewish those who were openly Jewish or had one parent or two grandparents who were members of the Jewish community at the time. He made by force of uber drivers are named after a treaty of. They extended answer on that treaty did not! He had gotten no further than Vienna when Austrian and Russian armies defeated the Hungarians. -
IEEE UFFC Symposium, Prague, July 21 to 25 IFCS/EFTF Tutorials – Sunday July 21
IEEE UFFC Symposium, Prague, July 21 to 25 IFCS/EFTF Tutorials – Sunday July 21 Track 1 1.1: 8:00 - 10.00 Timing for GNSS and GNSS for Timing Pascale Defraigne, Royal Observatory of Belgium, Belgium 1.2: 10.30 -12.30 Statistical Characterisation of Clocks for Timekeeping and Navigation Applications Patrizia Tavella, Istituto Nazionale di Ricerca Metrologica, Italy 1.3: 1:30 - 3.30 Fabrication Methods for MEMS-Based Frequency Control Devices Clark T.-C. Nguyen, Berkeley, USA 1.4: 4:00 - 6:00 Fundamentals of Crystal Resonators and Oscillators John Vig, USA Track 2 2.1: 8:00 - 10:00 Femtosecond Laser-based Optical frequency combs for frequency metrology Yann Le Coq, LNE-SYRTE, Observatoire de Paris, CNRS, UPMC, France 2.2: 10:30 - 12.30 Lasers for Optical Frequency Standards Stephen Webster, M SQUARED LASERS LTD, UK 2.3: 1:30 - 3.30 Frequency & Time Transfer using Optical Fibres Gesine Grosche, PTB, Germany 2.4: 4:00 - 6:00 Compact Atomic Clocks Gaetano Mileti, Université de Neuchâtel, Institut de Physique, Laboratoire Temps – Fréquence Track 3 3.1 8:00 - 10:00 Crystal Oscillator Design, Analysis, Simulation and Verification M. Michael. Driscoll, USA 3.2 10:30 - 12:30 The Pound Drever Hall Frequency Control Loop, Theory and Application E. Rubiola, FEMTO-ST Institute, France 3.3 1:30 - 3:30 Optical Oscillators Lute Maleki, OEWaves, USA 3.4 4:00 - 6:00 Phase and Amplitude Noise: Theory & Measurement Craig Nelson, NIST, Boulder USA Page 1 of 13 IEEE UFFC Symposium, Prague, July 21 to 25 IFCS/EFTF Tutorials – Sunday July 21 1.1: 8:00 - 10.00 Timing for GNSS and GNSS for Timing Pascale Defraigne, Royal Observatory of Belgium, Belgium Course Description Humans have always needed time for precise navigation. -
Goalden Times: December, 2011 Edition
GOALDEN TIMES 0 December, 2011 1 GOALDEN TIMES Declaration: The views and opinions expressed in this magazine are those of the authors of the respective articles and do not necessarily reflect the official policy or position of Goalden Times. All the logos and symbols of teams are the respective trademarks of the teams and national federations. The images are the sole property of the owners. However none of the materials published here can fully or partially be used without prior written permission from Goalden Times. If anyone finds any of the contents objectionable for any reasons, do reach out to us at [email protected]. We shall take necessary actions accordingly. Cover Illustration: Neena Majumdar & Srinwantu Dey Logo Design: Avik Kumar Maitra Design and Concepts: Tulika Das Website: www.goaldentimes.org Email: [email protected] Facebook: Goalden Times http://www.facebook.com/pages/GOALden-Times/160385524032953 Twitter: http://twitter.com/#!/goaldentimes December, 2011 GOALDEN TIMES 2 GT December 2011 Team P.S. Special Thanks to Tulika Das for her contribution in the Compile&Publish Process December, 2011 3 GOALDEN TIMES | Edition V | First Whistle …………5 Goalden Times is all set for the New Year Euro 2012 Group Preview …………7 Building up towards EURO 2012 in Poland-Ukraine, we review one group at a time, starting with Group A. Is the easiest group really 'easy'? ‘Glory’ – We, the Hunters …………18 The internet-based football forums treat them as pests. But does a glory hunter really have anything to be ashamed of? Hengul -
Language Research in Progress: Report No. 10, June 1970: a Cross - "Referenced List of Documented Language Research Projects Current January-June 1970
DOCUMENT RESUME ED 040 384 AL 002 435 AUTHOR Hayes, Alfred S.; Vis, Joan TITLE Language Research in Progress: Report No. 10, June 1970: A Cross - "Referenced List of Documented Language Research Projects Current January-June 1970. INSTITUTION Center for Applied Linguistics, Washington, D.C. PUB DATE Jun 70 NOTE 71p. AVAILABLE FROM Catherine Hollan, Language Information Network and Clearinghouse System Project, Center for Applied Linguistics, 1717 Mass Ave., N.W., Washington, D.C. 20036 EDRS PRICE EDRS Price MF-$0.50 HC-$3.60 DESCRIPTORS Applied Linguistics, Computational Linguistics, Contrastive Linguistics, *Language Research, *Linguistics, Psycholinguistics, *Research Projects, *Research Reviews (Publications), Sociolinguistics, *Uncommonly Taught Languages ABSTRACT This is the tenth report in the Language ResearchIn Progress (LRIP) series, superceding reports 1-9. LRIP 10 lists 469 language-related research projects in progress between November 1969 and June 1970 for which documentation is available. The report is indexed by topic, principal investigator, and location of the project in the United States or abroad. Copies of LRIP 10 andresumes of all the projects listed here are available on request from Catherine Hollan, LINCS, Center for Applied Linguistics, 1717 Massachusetts Avenue, N.W., Washington, D.C. 20036 (JD) t CO re\ U,S, DEPARTMENT Of HEALTH, EDUCATION & WELFARE OFFICE OF EDUCATION THIS DOCUMENT HAS CEEN REPRODUCED EXACTLY AS RECEIVED FROM THE C:11 PERSON OR ORGANIZATION ORIGINATING IT,POINTS OF VIEW OR OPINIONS STATED DO NOT NECESSARILY REPRESENT OFFICIAL OFFICE OF EDUCATION 14.1 POSITION OR POLICY, Language Research In Progress :10 Center for Applied LinguisticsWashington, D. C. CENTER FOR APPLIED LINGUISTICS1717 MASSACHUSETTS AVENUE, N.W., WASHINGTON, D.C. -
Élet Az Arcvonal Mögött
ÉLET AZ ARCVONAL MÖGÖTT Tanulmányok Szabó Péter hadtörténész tiszteletére Tanulmányok Szabó Péter hadtörténész tiszteletére Tanulmányok ÉLET AZ ARCVONAL MÖGÖTT: MÖGÖTT: ÉLET AZ ARCVONAL Élet az arcvonal mögött Tanulmányok Szabó Péter hadtörténész tiszteletére Élet az arcvonal mögött Tanulmányok Szabó Péter hadtörténész tiszteletére Szerkesztette Kincses Katalin Mária Illésfalvi Péter HM Hadtörténeti Intézet és Múzeum 2019 A kiadásért felel Dr. Kovács Vilmos ezredes, a HM Hadtörténeti Intézet és Múzeum parancsnoka Felelős szerkesztő Kincses Katalin Mária A borítót Hamvas Annamária tervezte © Szerzők 2019 © HM Hadtörténeti Intézet és Múzeum 2019 ISBN 978-963-7097-91-1 A kötetet gondozta Line Design Kft. Tartalom Szabó Péter 60 (Hermann Róbert) 7 Andaházi Szeghy Viktor: Hadműveleti logisztikai együttműködés történelmi távlatból 11 Aradi Gábor: A Tolna megyei nemzetőrség 1918–1919-ben 21 Babucs Zoltán: Egy „cenzúrázott” levél a Don partjáról 46 Balla Tibor: A magyar kiegészítésű csapatok tevékenysége az 1918. júniusi piavei offenzíva során 60 Báthory Csaba: Egek urai. A magyar királyi Honvédelmi Minisztérium 2-es (személyügyi) osztálya, 1868–1914 80 Bene János: A m. kir. 3. gépvontatású könnyű tüzérosztály a keleti fronton 1944 nyarán. Kaszner László tüzér hadapród őrmester naplójából 95 Berekméri Árpád Róbert: A Delatyn–Mikuliczyn-i ütközet a magyar források tükrében 116 Bognár Zalán: Bolgár őrizetű hadifogolytáborok és foglyaik helyzete Magyarországon 131 Gere József: A balassagyarmati 23/II. gyalogzászlóalj 1942. évi mozgósítása és elvonulása a harctérre 148 Hermann Róbert: Kézcsókom, Felség – egy meg nem történt gesztus 177 Horváth Miklós: Adalékok a karhatalom 1956. november 4. utáni történetéhez 193 Illésfalvi Péter: A m. kir. erdélyi 1. honvéd hegyidandár 1944. évi mozgósítása, felvonulása és első harcai a Kárpátokban 214 Jobst Ágnes: „Hadnaggyá avatták 1934-ben”. -
NPRC) VIP List, 2009
Description of document: National Archives National Personnel Records Center (NPRC) VIP list, 2009 Requested date: December 2007 Released date: March 2008 Posted date: 04-January-2010 Source of document: National Personnel Records Center Military Personnel Records 9700 Page Avenue St. Louis, MO 63132-5100 Note: NPRC staff has compiled a list of prominent persons whose military records files they hold. They call this their VIP Listing. You can ask for a copy of any of these files simply by submitting a Freedom of Information Act request to the address above. The governmentattic.org web site (“the site”) is noncommercial and free to the public. The site and materials made available on the site, such as this file, are for reference only. The governmentattic.org web site and its principals have made every effort to make this information as complete and as accurate as possible, however, there may be mistakes and omissions, both typographical and in content. The governmentattic.org web site and its principals shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused, or alleged to have been caused, directly or indirectly, by the information provided on the governmentattic.org web site or in this file. The public records published on the site were obtained from government agencies using proper legal channels. Each document is identified as to the source. Any concerns about the contents of the site should be directed to the agency originating the document in question. GovernmentAttic.org is not responsible for the contents of documents published on the website. -
Doktori (Phd) Értekezés Kiss Gábor Ferenc 2012
Doktori (PhD) értekezés Kiss Gábor Ferenc 2012 SZEGEDI TUDOMÁNYEGYETEM Bölcsészettudományi Kar Történelemtudományi Doktori Iskola Kiss Gábor Ferenc Magyar Királyi Honvédség gyorscsapatai 1938–1941 Doktori (PhD) értekezés Témavezető: dr. Sipos József CSc. egyetemi docens Szeged 2012 TARTALOMJEGYZÉK Bevezetés.…………………………………………………………………………………...4 Kutatási célkitűzés……………………...…………………………………………………..4 Historiográfia…………………………………………………………………...…………..5 Kutatási módszerek……………………...………………………………………………….9 Tartalmi összefoglaló……………………………………………………..…….…………11 I. Gyorscsapatok létrehozásának történeti előzményei.…………..……………...…..13 I.1. Hadügyi változások az II. világháború előtt …………..…………………………..….13 I.2. A magyar gyorscsapatok megalakítása……………………………………………….22 II. A gyorsseregtestek alkalmazása……...……………………………………………..37 II.1. Felvidéki bevonulás………………………………………………………………….37 II.2. Gyorscsapatok a Kárpátalján……………..………………………………………….44 II.2.1. Az általános helyzet…………………………………………………………….….44 II.2.2. A hadműveletek első szakasza – előrenyomulás a Kárpátokig…………..…...….46 II.2.3. A hadműveletek második szakasza – a magyar–szlovák „kisháború”……….…..87 III. A Gyorshadtest megalakítása és alkalmazása 1940–1941…………………..….108 III.1. Kárpátaljától Erdélyig……………………………………………………………..108 III.2. „Előre a Keleti-Kárpátok gerincéig!” – A Gyorshadtest szerepe Észak-Erdély visszacsatolásakor.………………………...…………………………………..…………121 III. 3. Gyorshadtest alkalmazása a Délvidéken……………………………………..…..139 III.3.1. Általános helyzet a Balkánon és szembenálló erők a Délvidéken……..……...139 -
Economic Sociology: European Electronic Newsletter, Volume 3, No
A Service of Leibniz-Informationszentrum econstor Wirtschaft Leibniz Information Centre Make Your Publications Visible. zbw for Economics Max Planck Institute for the Study of Societies (Cologne) (Ed.) Periodical Part Economic Sociology: European Electronic Newsletter, Volume 3, No. 1-3 Economic Sociology: European Electronic Newsletter Provided in Cooperation with: Max Planck Institute for the Study of Societies (MPIfG), Cologne Suggested Citation: Max Planck Institute for the Study of Societies (Cologne) (Ed.) (2001) : Economic Sociology: European Electronic Newsletter, Volume 3, No. 1-3, Economic Sociology: European Electronic Newsletter, ISSN 1871-3351, Max Planck Institute for the Study of Societies (MPIfG), Cologne, Vol. 3, Iss. 1-3 This Version is available at: http://hdl.handle.net/10419/155797 Standard-Nutzungsbedingungen: Terms of use: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Documents in EconStor may be saved and copied for your Zwecken und zum Privatgebrauch gespeichert und kopiert werden. personal and scholarly purposes. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle You are not to copy documents for public or commercial Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich purposes, to exhibit the documents publicly, to make them machen, vertreiben oder anderweitig nutzen. publicly available on the internet, or to distribute or otherwise use the documents in public. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, If the documents have been made available under an Open gelten abweichend von diesen Nutzungsbedingungen die in der dort Content Licence (especially Creative Commons Licences), you genannten Lizenz gewährten Nutzungsrechte. may exercise further usage rights as specified in the indicated licence. -
Additional Information About the Career of Puskás and Deák
PHYSICAL CULTURE AND SPORT. STUDIES AND RESEARCH DOI: 10.2478/v10141-012-0017-0 An Iconographic Analysis of Photographs of Two Famous Football Players: Additional Information about the Career of Puskás and Deák Authors’ contribution: H. Attila Horváth A) conception and design of the study University of Pannonia, Hungary B) acquisition of data C) analysis and interpretation of data D) manuscript preparation E) obtaining funding ABSTRACT The lifestyle reform movements at the turn of the century played a remarkably important role in the growing priority attributed to physical education. Sports clubs could be considered the most influential nongovernmental organizations at the beginning of the 20 th century. Sports were given special priority and were even supported by legal measures in Hungary between the two world wars. Playing football gained vast popularity. We focus on two famous football players, Puskás, “the most famous Hungarian” and Deák, a Guinness record-holding top goal scorer. To be precise, we focus on their photos: we have similar ones of a young Puskás and a young Deák. These photos depict a very important moment in the lives of both youngsters. We conduct an iconographic analysis in order to illustrate connections the two young football players have to their clubs and to the sport. KEYWORDS iconographic analysis, informal learning, non-governmental organization, sports club, Puskas Introduction Problem and aim Sports clubs could be considered the most influential nongovernmental organizations at the beginning of the 20 th century (Glatz 2003). Their establishment represented an expression of identity for the people living in the given settlement, and later on, as a result of their operation, this identity was constantly formed (Hadas & Karády 1995, pp.