We the Living a Huge Hit in Free Books to Teachers Program ARI Launches Atlas Shrugged Video Contest
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Volume 16, Number 11, November 2010 We the Living a Huge ARI Launches Atlas Shrugged Video Contest Hit in Free Books to RI’s contests have in a medium we haven’t Abranched out tried before. We hope into new media: after to get a broad range of Teachers Program twenty-five years of video submissions—one sponsoring traditional of the things we hope to written essay con- do is post featured videos tests, the Institute has on the Atlas Shrugged launched its very first website or on the Atlas video contest. The new Shrugged YouTube Atlas Shrugged Video channel (www.youtube Contest invites contes- .com/AtlasShruggedARI), tants to create a short which was launched in video for the web which conjunction with this con- analyzes Ayn Rand’s Section of the Atlas Shrugged video contest website test. We think the contest novel in one of two ways—illustrating either how provides an opportunity for people outside ARI to the book relates to current events and issues in help us promote Atlas Shrugged and Ayn Rand’s society or how it relates to issues relevant to the ideas in a creative and personal way.” contestant’s own life. Videos will be judged on The timing is right for the launch of the video their grasp of the philosophic meaning of Atlas contest according to media relations strategist Shrugged, their creativity and their persuasiveness. Daniel T. Richards, who said, “The technology According to Lin Zinser, vice president of available now makes it so easy to compose in dif- Public Outreach, “This contest is part of the wider ferent ways. And people have embraced video— t was just last month that Impact announced initiative to promote Atlas Shrugged that the Insti- they are uploading hundreds of thousands of clips I Ayn Rand’s first novel, We the Living, had tute has been pursuing for more than a year. The per day to YouTube.” Richards commented that been added to ARI’s Free Book to Teachers work includes revamping the website and launch- video contests have become increasingly popular; program, which provides high school educators ing this contest, which we’ve been thinking about in fact, there are websites where video contests are with free classroom sets of Ayn Rand novels. In for quite a while. We’re trying to take advantage of compiled and promoted. He noted that the Atlas addition, an essay contest for tenth-, eleventh- the increased interest in Atlas Shrugged and at the Shrugged video contest has been listed with five and twelfth-graders was created for the novel. same time drive additional interest in the novel. or six of these sites to spread the word to amateurs The response from teachers has been astonish- “We hear time and again from individuals who and aspiring filmmakers alike. ing: within days of notice being sent to high say that Atlas Shrugged has changed their lives. Our Other promotional efforts include e-mails to schools across the country, requests from teach- new video contest lets them tell that story—lets them donors and subscribers of various Institute mailing ers for the novel outstripped supply. describe how it has affected their lives—or they can lists; for example, high school teachers and recent ARI Education department manager choose to connect the novel to current issues.” entrants of the Atlas Shrugged essay contest who Marilee Dahl discussed the incredible response. “This is not just a young person’s contest,” requested additional information have been noti- “We the Living was added as a new title offered Ms. Zinser stressed. “It’s open to anyone sixteen fied about the video contest. The Media depart- on our online order site at the beginning of or older, and it has been deliberately designed to ment has also been reaching out to bloggers—not August,” she said. “From that date until Sep- appeal to a wide audience. We’re very excited about only Objectivist bloggers, but anyone with an tember 24—without any advertising—we this contest and are inviting people to participate Continued on page 4 received orders totaling roughly 4,000 books. The novel was also added to the promotional flyer we send out each fall to hundreds of thousands of teachers in the United States and Canada. Teachers began receiving flyers on ARI Summer Internship Program to Expand Again in 2011 Monday, September 27. By the end of that week all 20,000 copies of the book we ordered had n 2010 ARI launched a redesigned 2010, which allowed us to increase been spoken for. I summer internship program that ® the number of summer interns from “As of today we have thousands of copies brought ten undergraduates with two to ten, was a big step forward in burgeoning interests in Ayn Rand to better capitalizing on that demand. of We the Living on back order, and requests SUMMER INTERNSHIPS AT THE AYN RAND INSTITUTE from teachers keep coming in. Books are very Irvine, California, for three weeks of Seminars, Tutorials, and Office Experience “Last year’s program gave us re you a college student interested in learning more about Ayn Rand’s novels and ideas? Would expensive, and whether we’ll be able to fill those lectures with professional Ayn Rand A you like to spend the summer in sunny Southern California, studying with professional scholars experience teaching a larger group who teach Rand’s ideas and how they relate to other schools of thought? Would you like the opportunity to gain “real-world” experience in a professional workplace, and receive a scholarship grant and travel scholars, one-on-one tutorials and stipend for your participation in such a program? Then the Ayn Rand Institute’s three-week summer and confirmed the depth of our orders is dependent on funding. Hopefully we internship program may be the ideal opportunity for you. will be able to fill all of them. At the very least office work. ARI is now accepting PROGRAM OVERVIEW: applicant pool. The interns were all • Daily lectures and discussions, covering topics in: Ayn Rand’s novels and ideas, the principles necessary for a free society, and applications of we have an understanding of the level of interest applications for the 2011 internship Rand’s philosophy to current events. bright, enthusiastic students from • One-on-one tutorials with our expert instructors offer each student the opportunity to explore issues in in the novel from high school teachers, and will program, which will build upon Rand’s philosophy of their own choosing. top schools, and were a tremendous • General office work, such as: writing and mailing correspondence, preparing materials for conference displays, assisting ARI intellectuals with research be able to prepare ourselves to meet that demand the success of last year’s program projects and course development, and assisting the pleasure to have in the office. They Academic Division with various projects. in the future. We the Living is definitely here and invite up to twenty students to Scholarships Available for All Interns! excelled in the lectures and in their The internship program at ARI is a unique educational experience for qualified students with a burgeoning interest to stay in the Free Books program, and we’re participate. in Ayn Rand. If you are interested in applying, visit www.aynrand.org/internships for more details, including the office work, and we expect they left online application and testimonials from former interns. If you have questions, please contact [email protected]. looking forward to seeing how the enthusiasm ARI vice president of Academic with a deeper knowledge of Rand’s impacts participation in the essay contest.” programs Debi Ghate commented ideas that will serve them well in With the addition of We the Living, ARI now on the expansion. ”The internship program is an their future careers. The interns also left with a offers classroom book sets and sponsors essays important piece of our educational offerings for positive impression of ARI that we hope they contests for all four of Ayn Rand’s novels. Tea- college students new to Ayn Rand and a valuable share with their peers.” chers should visit www.aynrandeducation.com means of increasing awareness among young The 2011 internship program will feature to learn more about these programs. Students people about the Institute and its programs,” she daily lectures and discussions, covering topics in interested in learning more about Ayn Rand and said. “And since the program’s inception we have Ayn Rand’s novels and ideas; the principles neces- ARI’s essay contests should visit www.aynrand received more applications from qualified students sary for a free society; and applications of Rand’s novels.com. than we had spaces available. The redesign in Continued on page 4 ARC Op-Ed Highlights ARC at Virginia Tea Party Convention ARC intellectuals continue to be noble history, stretching back to ancient Greece. published in top media outlets. Greek philosophers conceived of ethics as a guide Here are some recent highlights: to living—to acquiring the virtues necessary to shape your life into the most enjoyable, most suc- cessful life it can be. That is also how the Greeks’ The Guilt Pledge modern heir, Ayn Rand, viewed morality. And since creating material wealth is a central requirement of Since August, analyst Don Watkins and executive a human life, Rand argued, productive achievement director Yaron Brook have been regular colum- is a profoundly moral activity. nists on Forbes.com. The name of the column is You have produced on a grand scale. Now “The Objectivist.” The following was published you have a tremendous amount of wealth at your September 22.