A division of the FUNKE Mediengruppe
cross-media customer-specific inspiring social media digital print audio event reach media service local cross-media digital print MediaData 2021 Success Travel rate card | Valid from 01/01/2021 national social media target group regional ser FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 ! Index ALLGEMEINES National marketing 3 Travel tip of the week 17 Digital 5-8 Travel extra advertorial 18 Digital portfolio 5 Catalogues 19 Digital offer | Advertorial 6 Mein Urlaub (My Holiday) 20 Digital offer | Native advertising 7 Mein Urlaub XXL 22 Digital offer | Wallpaper 8 Smartpaper 23 Daily newspapers 9-29 Travel evening 25 Daily newspaper portfolio | North Rhine-Westphalia 9 Travel auction 27 Daily newspaper portfolio | Hamburg 10 Rates | Daily newspapers 28 Daily newspaper portfolio | Berlin 11 Type area 29-30 Daily newspaper portfolio | Thuringia 12 Type area | Overview 29 Daily newspaper portfolio | Lower Saxony 13 Type area | Hamburg 30 Topics 14 Contact 31 Strip ads 15 Next-to-matter ads 16
2 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 ! National marketing ALLGEMEINES News, stories, services – in diverse print media and digitally linked
We think in terms of cross media and use smart technology to dovetail all the channels. Exploit this strength in your advertising and reach a target group seeking travel and adventure. 18 regional daily Our daily newspapers reach We circulate 9.38 newspapers, 51 consumer magazines, over 128 more than 3.1 million ad paper copies advertising journals, 23 million unique users on the million people in Germany. online portals and majority holdings in roughly 13 every week. local radio stations in the NRW and Braunschweig Take regions. The figures speak for themselves. advantage of your marketing offer now!
Our newspapers reach Our websites receive 23.95 million readers 148 million visits a a month. month.
Reach your customers on all channels.
TAGESZEITUNG ANZEIGEN- ZEIT BEILAGEN DIGITAL SOCIAL MEDIA RADIO ZIEL BLÄTTER SCHRIFTEN
Sources: daily newspaper (Tageszeitung (TZ)) readers: ma TZ 2020 | Digital: IVW (German audit bureau of circulations) & AGOF (German association of online research) 08/20 | Advertising journal: ADA audited 3 circulation | PZ (portal newspaper) readers: b4p 2020 I FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 ! National marketing ALLGEMEINES Our locations throughout Germany
151,220 copies sold
52,503 copies sold 105,183 copies sold
442,946 copies sold
204,082 copies sold
Total print run over 955,000 copies sold Over 3.1 million daily readers
4 Source: IVW Q2 2020 | MA TZ 2020 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Digital DIGITAL Your best option for digital advertising at each of our locations
Our cross-media offers provide an optimal communication solution tailored to your advertising objective: print, online and social media.
In a future-oriented media house, digital media is crucial. Behind every newspaper title is a strong online presence, and every marketplace in the newspaper is available on the web. Reach your target group and present your company, services and products on our portals.
We will be happy to provide an offer to suit your specific requirements which will be as unique as your advertising message!
Over Over Over 235 23 million 148 million million page unique users visits impressions
5 Source: IVW & AGOF 08/20 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Digital offer | Advertorial DIGITAL
/ Maximum promotional message in the look and feel of the client, implemented in an editorial style (article, video, etc.) / Content is supplied exclusively by the client; we offer individual design options / Traffic feed via promo teasers and display ads / For a great promotional profile and total control of content
Starter Flight Full power
80,000 promo teaser AIs1 140,000 promo teaser AIs1 250,000 promo teaser AIs1
80,000 Als display ads2 140,000 AIs display ads2 250,000 AIs display ads2
1 advertorial page 1 advertorial page 1 advertorial page
Including production costs Including production costs Including production costs
Duration min. 4 weeks Duration min. 4 weeks Duration min. 4 weeks
Package rate: 3,000 € Package rate: 4,500€ Package rate: 7,500€
Rates are in euros and exclude VAT. The package rates include agency commission, but are not discountable. FUNKE Mediengruppe reserves the right to change the rates. Submission of advertising material to: [email protected]. The general terms and conditions of the portal operators apply. 6 1(image + text-combo, medium rectangle) | 2(Ad Bundle: super banner + skyscraper + medium rectangle) FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Digital offer | Native advertising DIGITAL
/ Native article in the look and feel of the publisher site / Displayed on selected daily newspaper and magazine portals of FUNKE Mediengruppe / From package M including activation via Facebook posts (sender: news portals) / Quality content, created by our editors in accordance with the client’s briefing / Traffic feed through native teasers in editorial content / Link to the landing page
Package S Package M Package L
1,250 article views 2,000 article views 3,200 article views
– 1x Facebook posting 2x Facebook postings
Including production, text, Including production, text, Including production, text, handling and optimisation handling and optimisation handling and optimisation
Duration min. 4 weeks Duration min. 4 weeks Duration min. 4 weeks
Billing via CPV model Billing via CPV model Billing via CPV model
2.40 CPV 2.20 CPV 1,875 CPV
3,000€ 4,400€ 6,000€
Rates are in euros and exclude VAT. The package rates include agency commission, but are not discountable. FUNKE Mediengruppe reserves the right to change the rates. 7 Submission of advertising material to: [email protected]. The GTCs of the portal operators apply. FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Digital offer | Wallpaper DIGITAL
/ Highest visibility / Maximum viewability: sticky wallpaper permanently in the immediately visible area / Link to the landing page (e.g. hotel website or booking page) / Scalable offer
Example 160,000 ad impressions (visual contacts) 2,520.00€ n/n
Rates are in euros and exclude VAT. The package rates include agency commission, but are not discountable. FUNKE Mediengruppe reserves the right to change the rates. 8 Submission of advertising material to: [email protected]. The GTCs of the portal operators apply. FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Daily newspapers | North Rhine-Westphalia TAGESZEITUNG Professional journalism is our passion
Our titles are strong brands, both as print products and as e-papers in our online news portals. The local editorial offices pursue a joint mission, and have extensive knowledge of the requirements and interests of readers in the individual cities. The journalists are always out on the road, from the Lower Rhine to the Ruhr region to the Sauerland to find some interesting and significant stories from the regions.
The travel industry management publishes high-value
Emmerich Issel- content on travel and tourism on over 100 publication burg Kleve Rees 155 Haltern dates a year. Use this editorial environment for your Hamminkeln Goch Oer- advertising and reach a travel-savvy and adventurous Schermbeck Xanten Wesel Erkenschwick Weeze Marl Recklinghausen target group with a high net household income. Your 133 Voerde Herten Waltrop Bottrop Berg- Dinslaken 122 kamen ad booking will enable you to reach a large proportion Rheinberg 102 Gladbeck Castrop- Kamen Kamp- 127 Herne Rauxel Lintfort Gelsen- of consumers in Germany's most important tourism Ober- kirchen 028 Unna Neukirchen- hausen 126 Dortmund 125 Vluyn Duisburg 106 Bochum Fröndenberg 101 021 source market. Moers Watten- 104 Essen scheid Witten Menden 103 136 Mülheim Herdecke 179 Arnsberg Marsberg 105 Hemer Brilon Hattingen Wetter 186 147 Iserlohn Velbert Sprock- Hagen 177 Heiligen- 107 Gevelsberg 372 haus hövel Balve Meschede Ennepetal 188 168 Sundern Schwelm Düsseldorf 151 Erkrath Medebach Hilden Schmallenberg Winterberg
Langen- feld Lenne- 1.46 million 442,946 Attendorn stadt Monheim
Olpe readers copies sold 183 Bad Berleburg Kreuztal
Netphen
Siegen 384 Neukirchen
9 Source: ma TZ 2020 | IVW Q2 2020 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Daily newspapers | Hamburg TAGESZEITUNG Professional journalism is our passion
The HAMBURGER ABENDBLATT has five regional editions, and is the most widely read subscription newspaper in the Hamburg metropolitan area and one of the most successful regional subscription newspapers in Germany. Regional expertise and in-depth reporting on national and international events make the newspaper and abendblatt.de a leading information medium and the major advertising marketplace in the north.
Bad Bramstedt Bad A newspaper with two titles for Hamburg and for Schleswig-Holstein: Segeberg the BERGEDORFER ZEITUNG/LAUENBURGISCHE LANDESZEITUNG Kaltenkirchen Reinfeld appears in the Hamburg municipality of Bergedorf and Henstedt-Ulzburg Bad Oldesloe the southern areas of the Stormarn and Herzogtum Lauenburg districts. Elmshorn Norder- Quickborn stedt Bargtheide
Uetersen Pinneberg Ahrensburg
Wedel Trittau
Stade HAMBURG
Reinbek Harburg BERGEDORF Buxtehude Geesthacht Lauenburg 151,220 Seevetal 416,000 Winsen Buchholz readers Tostedt copies sold Hanstedt Lüneburg
Salzhausen Scheeßel Egestorf Amelinghausen
Schneverdingen
10 Source: ma TZ 2019 | IVW Q2 2020 | Reader reach complete edition HA + BZ (circulation area HA). FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Daily newspapers | Berlin TAGESZEITUNG Professional journalism for Berlin is our passion
The Berliner Morgenpost demonstrates its unique passion for the capital seven days a week and offers award-winning quality journalism from Berlin for Berlin. The Berliner Morgenpost enables you to reach particularly engaged and exclusive readers to whom the daily newspaper is very important and highly significant as a trustworthy source of information. Our readers are confident that they can rely on the quality of the articles and reports in the newspaper, both in printed and digital form. The Berliner Morgenpost - an essential guide to the capital.
364,000 52,503 readers copies sold
11 Source: ma TZ 2020 | IVW Q2 2020 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Daily newspapers | Thuringia TAGESZEITUNG Professional journalism is our passion
The TA is close to the lives and everyday experiences of readers. It is committed, and is engaged with and proud of the region. TA is THE marketplace in Thuringia for information, opinions, background information and new ideas. Our motto: WIR LEBEN THÜRINGEN (WE LIVE THURINGIA)!
The OTZ is a local newspaper that is passionate about the interests of East Thuringia. This allows the paper to actively help readers understand everyday issues. It supports numerous projects in the region. Nordhausen The motto: WIR SIND HEIMAT (WE ARE LOCAL). Worbis
Heiligenstadt Sonderhausen Artern The TLZ writing style is plain language. It is a family newspaper that resolutely and clearly states its own regional priorities. Mühlhausen Sömmerda It is useful, and provides deep insights by explaining complex issues and Bad Langensalza relationships in simple terms. Apolda Erfurt
Eisenach Weimar Eisen- Gotha Jena berg Stadt- Gera Arnstadt roda 204,082 638,000 Rudolstadt Pößneck Greiz readers Ilmenau Zeulen- copies sold roda Schleiz Saalfeld
Bad Lobenstein
12 Source: ma TZ 2020 | IVW Q2 2020 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Daily newspapers | Lower Saxony TAGESZEITUNG Professional journalism is our passion
Today more than ever, our regional daily newspapers are service providers with a wide range of tasks. But their core competence remains the same: to provide serious, independent and critical information. Our editors do thorough research and write with a clear head and passion.
We are present and firmly rooted in the region. We create proximity with consistent regional and local reporting. We also are courageous in taking responsibility with our critical and independent journalism. The Braunschweiger Zeitung is a fixed and reliable feature in the everyday lives of many people.
285,000 105,183 readers copies sold
13 Source: ma TZ 2020/BZ region | IVW Q2 2020 BZR Mon-Sat FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Topics TAGESZEITUNG
Themes Publication day Ad deadline Circulation
Catalogue inserts XXL (tabloid) 09/01/2021 11/12/2020 At all 5 locations
Mein Urlaub: water sports and holidays on the water (tabloid) 15/01/2021 11/12/2020 North Rhine-Westphalia January Focus: river cruises/cruises 23/01/2021 18/01/2021 At all 5 locations
Travel catalogues 30/01/2021 20/01/2021 At all 5 locations
Travel catalogues 20/02/2021 10/02/2021 At all 5 locations February Mein Urlaub: spa and wellness (tabloid) 26/02/2021 05/02/2021 North Rhine-Westphalia
Mein Urlaub XXL (tabloid) 10/03/2021 19/02/2021 At all 5 locations March Mein Urlaub: cycling and active holidays (tabloid) 26/03/2021 05/03/2021 North Rhine-Westphalia
April Travel auction through “Bietfieber” (bidding fever) (online) 29/04/2021 - 09/05/2021 16/04/2021 At all 5 locations
Mein Urlaub: the most beautiful travel destinations (tabloid) 07/05/2021 16/04/2021 North Rhine-Westphalia May Focus: river cruises/cruises 08/05/2021 03/05/2021 At all 5 locations Mein Urlaub: last-minute and holidays on your doorstep June 18/06/2021 28/05/2021 North Rhine-Westphalia (tabloid) Advertisements: summer promotion: 3 for 2 or 5 for 3 July 01/07/2021 - 31/08/2021 At all 5 locations (tourism only) August Mein Urlaub: hiking and active holidays (tabloid) 27/08/2021 06/08/2021 North Rhine-Westphalia
Focus: river cruises/cruises 18/09/2021 13/09/2021 At all 5 locations September Focus: natural travel/sustainability 25/09/2021 10/09/2021 At all 5 locations
October Travel auction - “Bietfieber” (bidding fever) (online) 28/10/2021 - 07/11/2021 15/10/2021 At all locations
Mein Urlaub: winter sports and holidays in the snow (tabloid) 05/11/2021 15/10/2021 North Rhine-Westphalia November Focus: river cruises/cruises 06/11/2021 29/10/2021 At all 5 locations
December Travel catalogues 11/12/2021 01/12/2021 At all 5 locations
14 At all 5 locations = North Rhine-Westphalia, Hamburg, Berlin, Thuringia, Lower Saxony FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Travel - strip ad and travel corner ad TAGESZEITUNG
Prominent placing! The travel strip ad is ideal for advertising several offers from one provider or for a specific region! If available, exclusively on page 1
The special eye-catcher! Your advertisement will appear under editorial text.
Publication date Ad deadline Travel section at the weekend Tuesday 4.00 pm
Ad formats and rates
Ad formats Agency rate*/€ Strip ad 1/4 page across Corner ad 1/4 page high)
6 columns / 110 mm 3 columns / 220 mm NRW 5,500.00 (315 mm wide x 110 mm high) (155.0 mm wide x 220 mm high)
6 columns / 130 mm 3 columns / 264 mm Hamburg (375 mm wide x 130 mm high) (184.5 mm wide x 264 mm high) 4,000.00
6 columns / 130 mm 3 columns / 264 mm Berlin 2,500.00 (375 mm wide x 130 mm high) (184.5 mm wide x 264 mm high)
6 columns / 110 mm 3 columns / 220 mm Thuringia 3,500.00 (315 mm wide x 110 mm high) (155.0 mm wide x 220 mm high)
6 columns / 110 mm 3 columns / 220 mm Lower Saxony 2,500.00 (315 mm wide x 110 mm high) (155.0 mm wide x 220 mm high)
Total: 16,500.00
15 *Special rates for tourism clients, net less agency commission FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Next-to-matter ads TAGESZEITUNG
High visibility! Your ad appears directly in the reader's view on the title page in the travel section.
Publication date Ad deadline Travel section at the weekend Tuesday 4.00 pm
Ad formats and rates
Ad format Agency rate*/€
NRW 1 column / 50 mm (49.0 mm wide x 50.0 mm high) 1,000.00
Hamburg 1 column / 50 mm (57.5 mm wide x 50.0 mm high) 750.00
Berlin 1 column / 50 mm (57.5 mm wide x 50.0 mm high) 500.00
Thuringia 1 column / 50 mm (49.0 mm wide x 50.0 mm high) 650.00
Lower Saxony 1 column / 50 mm (49.0 mm wide x 50.0 mm high) 500.00
Total: 3,100.00
16 *Special rates tourism clients, net less agency commission FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Travel tip of the week TAGESZEITUNG
Reserved for you! Take the chance and reserve the travel tip of the week to place your offer in the spotlight. Our frame makes your ad the focus.
Publication date Ad deadline Travel section at the weekend Tuesday 4.00 pm
Ad formats and rates
Availability within the Ad format Agency rate*/€ frame provided
NRW 3 columns / 100 mm (133.0 mm wide x 100.0 mm high) 133.0 mm x 88.0 mm 1,850.00
4 columns / 120 mm (178.5 mm wide x 120.0 mm high) 176.0 mm x 107.0 mm 2,600.00
3 columns / 100 mm (139.2 mm wide x 100.0 mm high) 136.2 mm x 88.0 mm 1,500.00 Hamburg 4 columns / 120 mm (186.0 mm wide x 120.0 mm high) 183.5 mm x 107.0 mm 2,300.00
3 columns / 100 mm (139.2 mm wide x 100.0 mm high) 136.2 mm x 88.0 mm 775.00 Berlin 4 columns / 120 mm (186.0 mm wide x 120.0 mm high) 183.5 mm x 107.0 mm 1,350.00
3 columns / 100 mm (133.0 mm wide x 100.0 mm high) 130.0 mm x 88.0 mm 1,150.00 Thuringia 4 columns / 120 mm (178.5 mm wide x 120.0 mm high) 176.0 mm x 107.0 mm 1,850.00
3 columns / 100 mm (133.0 mm wide x 100.0 mm high) 130.0 mm x 88.0 mm 775.00 Lower Saxony 4 columns / 120 mm (178.5 mm wide x 120.0 mm high) 176.0 mm x 107.0 mm 1,350.00
17 *Special rates tourism clients, net less agency commission FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Travel extra advertorial TAGESZEITUNG
More than just an ad Combine PR advertorial and classic ad. They can build on and rely on our support at all times. We supplement the "classic ad" with the suitable PR text in our special advertising form, Travel extra! We would be happy to assist you with professional text design.
A maximum of 50% of the space is available for your classic advertisement.
Publication date Ad deadline Travel section at the weekend 14 days before the publication date
Ad formats and rates
Ad format Agency rate*/€
Full page 19,000.00 NRW 1/2 page 9,900.00
Full page 14,000.00 Hamburg 1/2 page 7,500.00
Full page 7,500.00 Berlin 1/2 page 4,000.00
Full page 12,000.00 Thuringia 1/2 page 6,500.00
Full page 7,500.00 Lower Saxony 1/2 page 4,000.00
Total full page: 58,900.00
Total 1/2 page: 29,900.00
18 *Special rates for tourism clients, net less agency commission FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
TAGESZEITUNG Catalogues Your free catalogue for Two steps to success 6 months on 1. Our readers can order their catalogues/brochures by coupon, fax or Internet at: www.funke-reisekataloge.de. www.funke- 2. We collect the incoming addresses and forward them to you digitally bundled and free of charge. reisekataloge.de
Catalogue inserts XXL The XXL catalogue insert in half-newspaper format enables you to advertise your travel catalogues in a topic-related environment, including a coupon service.
Publication date Ad deadline Ad format Agency rate*/€
9 January 2021 11 December 2020 1 column / 86 mm (44 mm x 86 mm) 1,950.00
Travel catalogues As a collective in the weekend travel sections.
Publication date Ad deadline Ad format Agency rate*/€
30 January 2021 20 January 2021
20 February 2021 10 February 2021 1 column / 86 mm (44 mm x 86 mm) 1,950.00
11 December 2021 1 December 2021
Circulation of the catalogue inserts XXL and travel catalogues Complete edition of all daily newspapers in the FUNKE Mediengruppe. Over 955,000 copies sold and over 3.1 million readers.
*net less agency commission 19 Sources: IVW Q2 2020 | MA TZ 2020 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Mein Urlaub (My Holiday) TAGESZEITUNG Your special extra
“Mein Urlaub” (My Holiday) is one of the most popular holiday magazines with readers in the FUNKE Mediengruppe. We publish seven issues a year which cover inspiring holiday ideas, present attractive destinations and provide our readers with useful tips on how to prepare for their holiday. The focus is always on new and diverse topics and themes!
Circulation in North Rhine-Westphalia
Topic Publication date Ad deadline
11/12/2020 (advertorial) Water sports and holidays on and by water 15/01/2021 22/12/2020 (classic) 05/02/2021 (advertorial) Spa and wellness 26/02/2021 17/02/2021 (classic) 05/03/2021 (advertorial) Cycling and active holidays 26/03/2021 17/03/2021 (classic) 16/04/2021 (advertorial) The most beautiful destinations 07/05/2021 28/04/2021 (classic) 28/05/2021 (advertorial) Last-minute and holidays on your doorstep 18/06/2021 09/06/2021 (classic) 06/08/2021 (advertorial) Hiking and active holidays 27/08/2021 18/08/2021 (classic) 15/10/2021 (advertorial) Winter sports and holidays in the snow 05/11/2021 27/10/2021 (classic)
Agency rate for variable formats mm rate 13.50€* Advertorial format rates for tourism clients, see next page.
20 *net less agency commission FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Mein Urlaub (My Holiday) TAGESZEITUNG Tailor-made for you
Our travel editorial team is your dedicated partner and will create the impressive advertorial in an editorial style with you! The only elements we require from you is ready-made content and images, which we then incorporate into our layout. The uniform design and geographical order of our advertorial ads ensure our readers find your content quickly and easily.
Advertorial ads can only be booked by tourism clients and if the entire print run is booked. The coupon service* is of course included!
Ad formats and rates
Ad formats NRW Agency rate**/€
Full page (210 mm x 315 mm) 5,700.00
1/2 page (210 mm x 155 mm) 3,200.00
*Coupon service: our readers can order their catalogues/brochures by coupon, fax or Internet from: www.funke-reisekataloge.de. We collect the incoming addresses and forward them to you digitally bundled and free of charge. 21 **net less agency commission FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Mein Urlaub XXL TAGESZEITUNG Total print run Largest travel magazine in Germany over 955,000 copies sold Mein Urlaub XXL (my holiday XXL) – takes your offers on the road again in March 2021. The tabloid format with an image-rich design appears in the FUNKE Mediengruppe daily newspaper titles in NRW, in the selected daily newspaper titles of FUNKE Medien Thüringen, Berliner Morgenpost, Hamburger Abendblatt and Braunschweiger Zeitung. The supplement therefore covers the Over most important metropolitan areas and source markets for the tourism industry in Germany. Advertise your offers for the travel trends of the year at the start of the 3.1 million daily ITB (travel and tourism fair) in Berlin in an editorial environment relating to the topic. Inspire some holiday dreams and wanderlust of the readers and conquer the newspaper premium market in Hamburg, North Rhine-Westphalia, Thuringia, Lower Saxony with its high purchasing power and the German capital, Berlin. readers every dayr
Exploit this unbeatable reach to address your target group with precision and at attractive rates.
Publication date Ad deadline Copy deadline 10/03/2021 19/02/2021 02/03/2021
Ad formats and rates
Circulation Ad formats Agency rate*/€
Full page 4c (210 mm x 315 mm) 29,900.00 North Rhine-Westphalia 1/2 page 4c (210 mm x 155 mm) 17,500.00 Hamburg Berlin Special placement Thuringia Full page 4c – back cover 32,900.00 Lower Saxony 1/2 page 4c – inside and back inside cover 31,900.00
*net less agency commission 22 Source: IVW Q2 2020 | MA TZ 2020 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
SONDER- SMARTPAPER THEMEN The intelligent, customised and personalised newspaper - tailored to your topics and themes
FUNKE is launching a new SMARTPAPER, a customised print newspaper for advertisers which enables them to reach their desired target group personally and by name.
The SMARTPAPER – your tabloid paper - your advantages / Your brands and products as a standalone newspaper in the mailboxes of our readers / High-quality journalistic content through close coordination between you and our special topics editorial team / Our combined senders enable you to exploit the credibility of our strong daily newspaper brands / Personal and specific address of each individual reader in the lead story / Option to customise the SMARTPAPER by exchanging individual motifs and branch addresses / Low wastage through aiming precise target groups
Three steps to your personalised newspaper / Selection of your target group from our approximately 1 million customer addresses / Creation of editorial and journalistic preparation of your strategic topic. Individual advertising motifs are also possible, e.g. based on your branch network / Personalised address and delivery to the mailboxes of your target group
23 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
SONDER- SMARTPAPER rates THEMEN
One rate = all services included
From data analysis to editing, design, printing and personalised delivery - everything from a single source!
Rate/€ per copy
Issue from 8 pages 12 pages 16 pages 20 pages
50,000 units 1.89 2.29 2.59 3.09
40,000 units 1.99 2.39 2.69 3.19
30,000 units 2.09 2.59 2.89 3.39
25,000 units 2.19 2.69 3.09 3.69
20,000 units 2.29 2.89 3.29 3.89
15,000 units 2.49 3.19 3.59 4.19
10,000 units 2.79 3.49 3.99 4.69
5,000 units 3.49 4.29 4.89 5.79
24 Rates are per unit plus VAT. including target group analysis, editing and circulation, availability on request FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Travel evening TAGESZEITUNG 442,946 Direct contact with readers daily newspapers sold in NRW The concept - a travel evening with FUNKE Together we will invite our readers and users to a special evening at the FUNKE Media Office. Provide information about your offers and the different destinations in your portfolio. You bring the guests closer to the most beautiful places of the destinations in a convivial atmosphere with finger food Hosting of the evening by a representative of the FUNKE MEDIENGRUPPE (e.g. the spokesperson for corporate communications).
Procedure and information The venue is the conference room in the FUNKE Media Office (address: Jakob-Funke-Platz 1, 45127 Essen). The space can accommodate up to 199 guests. In addition to the cloakrooms, the foyer provides enough space to present your offer and some bar tables. The operator Bistro EssArt will also make its premises available for the evening (parts of the FUNKE staff restaurant) (more information and details will follow in a separate offer).
Advance notice in the daily newspaper titles in NRW / A notice will appear (1/4 page ad in the travel section) in the run-up to the travel evening / Additional raffles for the "last places" for the event will appear in a 1/4 page ad in the travel section on Saturday / Editorial preview in the travel journal on a full page / Additional notes on the full page in the newspaper itself
25 Source: IVW Q2 2020 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Travel evening Over 134 TAGESZEITUNG million page Direct contact with readers impressions/month and 1.7 million Advance notice on social media and online Facebook fans The joint event will also have a high profile on our digital channels. Extension of editorial coverage with an online advertorial in the travel channel of our digital news portals. Raffle of places for the evening via a Facebook post - you can incorporate your offers in the post.
Follow-up coverage - print and online After the event, we provide a full-page report on the successful evening for the readers in the travel section of the daily newspapers with some great pictures, written exclusively by our special topics editorial team.
We also keep users updated on the evening in the online advertorial. In addition to texts and images, we can also include videos of the evening or your own videos here with a reference to your offers.
26 Source: IVW & AGOF 08/2020 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Travel auction Autumn travel DIGITAL auction Bietfieber.de (bid fever) – Germany’s biggest travel auction 28/10/2021 to 07/11/2021 Bietfieber.de has many attractive travel offers for our readers and Internet users! We achieve a national monthly reach of up to 52.38 Closing date million users with our media in North Rhine-Westphalia, Hamburg, Berlin, Thuringia and Lower Saxony. 15/10/2021
THANKS! We receive your top travel offers or credit vouchers that can be used in any way by the winner, for the auction. Spring travel ON THE NET! Your bids will be offered on the auction platform. Bidders can learn about the offers and alternatives before auction and during the auction. 29/04/2021 to THE WINNING BID? Good luck! For each of your offers you will receive a promotional credit (in the value of the catalogue rate). 09/05/2021 Use this to place an ad in the titles of FUNKE Medien Nordrhein-Westfalen, FUNKE Medien Hamburg, FUNKE Medien Closing date Thüringen, FUNKE Medien Niedersachsen, the Berliner Morgenpost or on the online sites of the newspapers. 16/04/2021
6 steps to the target! 1. For example, you provide a package tour or an individual travel package. Travel price 3,000.00€ including VAT 2. Your offer appears on our auction platform at the starting price of 1,500.00€. 3. Some auction offers are published and advertised in the FUNKE daily newspapers in North Rhine-Westphalia, Berliner Morgenpost, Hamburger Abendblatt, Thüringer Allgemeine, Ostthüringer Zeitung, Thüringer Landeszeitung, Braunschweiger Zeitung, Wolfsburger Nachrichten, Salzgitter Zeitung, Wolfenbütteler Zeitung, Peiner Nachrichten, Gifhorner Rundschau, Helmstedter Nachrichten and social media. 4. The bidder with the highest bid during the auction buys the trip for 2,000.00€ and pays the publisher. 5. After payment, the bidder receives a purchase certificate from us and presents it to the provider. You exchange the purchase
certificate for the travel voucher including the receipt and guarantee. Please contact our project manager if you 6. You will receive an advertising credit for the travel price (e.g.: 3,000.00€ including VAT) from the publisher who will include your have further questions on our travel auction: ads which can be redeemed in the spring travel auction by 30/09/2021 and in the autumn travel auction by 31/03/2022. Insaf Mazur: Tel.: +49 (0) 201 804-2188 Email: [email protected]
27 Source: b4p 2020 I (TZ, PZ, AZB in the TZ VG, Digital, Westfunk – without social media) FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021
Rates daily newspapers TAGESZEITUNG
North Rhine-Westphalia Hamburg Berlin Thuringia Lower Saxony (travel section Wed + Sat) (travel section Sat) (travel section Sun) (travel section Sat) AA** (travel section Sat) Tourist Tourist Tourist Tourist Tourism/Tour- Tourist Tourism 4c Tourism s/w Tourism 4c Tourism 4c Tourism 4c Tourism 4c industry industry industry industry ist industry 4c industry mm agency rate 33.75 19.07 14.30 23.81 11.08 12.35 12.35 9.76 9.76 12.29 15.67 9.00 Text columns mm agency rate 33.75 19.07 14.30 23.81 11.08 8.35 8.35 9.76 9.76 12.29 13.44 9.00 Ad columns mm direct rate – – – 20.24 9.42 – – 8.30 8.30 10.45 – –
Tourism 4c – rates**/€ North Rhine-Westphalia Hamburg Berlin Thuringia Lower Saxony Total occupancy (travel section Sat) (travel section Sat) (travel section Sun) (travel section Sat) (travel section Sat) Travel strip/corner ad 5,500 4,000 2,500 3,500 2,500 16,500 1/4 page
Text section 1/50 mm 1,000 750 500 650 500 3,100
Travel tip of the week 1,850 1,500 775 1,150 775 – 3/100 Travel tip of the week 2,600 2,300 1,350 1,850 1,350 – 4/120 Travel extra advertorial 19,000 14,000 7,500 12,000 7,500 58,900 Full page Travel extra advertorial 9,900 7,500 4,000 6,500 4,000 29,900 1/2 page Catalogue section ad – – – – – 1,950 44 x 86 mm
Mein Urlaub mm rate 13.50 – – – – –
Mein Urlaub advertorial 5,700 – – – – – Full page Mein Urlaub advertorial 3,200 – – – – – 1/2 page
*Allgemeiner Anzeiger (General Gazette) **Special rates for tourism clients, net less agency commission Tourist industry: bus, train, flight, ship, travel agencies, tour operators, events, travel literature, travel and sports suppliers 28 Tourism: hotels, guest houses, holiday apartments, holiday agencies, spa administrations, tourist associations, leisure parks FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 Type area | Overview
North Rhine-Westphalia The detailed technical Type area (max.) for daily newspapers Type area (max.) for tabloid products specifications are shown Panorama page: 665 mm x 440 mm Panorama page: 440 mm x 315 mm in the rate cards for the Full page: 315 mm x 440 mm Full page: 210 mm x 315 mm locations at: funkemediasales.de/ Line lengths* Line lengths* mediadaten/ Ad pages Editorial pages 1 column = 39.00 mm 1 column = 42.0 mm = 49.0 mm 2 columns = 81.75 mm 2 columns = 87.5 mm = 102.2 mm 3 columns = 124.50 mm 3 columns = 133.0 mm = 155.4 mm 4 columns = 167.25 mm 4 columns = 178.5 mm = 208.6 mm 5 columns = 210.00 mm 5 columns = 224.0 mm = 261.8 mm 6 columns = 269.5 mm = 315.0 mm 7 columns = 315.0 mm
Berlin Thuringia Lower Saxony
Type area (max.) (nordic format) Type area (max.) for daily newspapers Type area (max.) for daily newspapers Full page: B 375 mm x H 528 mm Panorama page: 655 mm x 440 mm Panorama page: 665 mm x 440 mm Full page: 315 mm x 440 mm Full page: 315 mm x 440 mm Line lengths* Ad pages Editorial pages Line lengths* Line lengths* 1 column = 45 mm = 57.5 mm Ad pages Editorial pages Ad pages Editorial pages 2 columns = 92 mm = 121.0 mm 1 column = 42.0 mm = 49.0 mm 1 column = 42.0 mm = 49.0 mm 3 columns = 139 mm = 184.5 mm 2 columns = 87.5 mm = 102.2 mm 2 columns = 87.5 mm = 102.2 mm 4 columns = 186 mm = 248.0 mm 3 columns = 133.0 mm = 155.4 mm 3 columns = 133.0 mm = 155.4 mm 5 columns = 233 mm = 311.5 mm 4 columns = 178.5 mm = 208.6 mm 4 columns = 178.5 mm = 208.6 mm 6 columns = 280 mm = 375.0 mm 5 columns = 224.0 mm = 261.8 mm 5 columns = 224.0 mm = 261.8 mm 7 columns = 327 mm 6 columns = 269.5 mm = 315.0 mm 6 columns = 269.5 mm = 315.0 mm 8 columns = 375 mm 7 columns = 315.0 mm 7 columns = 315.0 mm
29 *Line lengths not identical with imprint pages FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 ! Type area | Hamburg ALLGEMEINES
Column width (including gutter) Detailed technical specifications are 1 2 3 4 5 6 7 8 Panora- Nordic format contained in the rate column columns columns columns columns columns columns columns ma cards of the locations Hamburger Abendblatt text columns 57.5 mm 121.0 mm 184.5 mm 248.0 mm 311.5 mm 375.0 mm - - 755.0 mm at:funkemediasales.de/ Editorial pages mediadaten/ Hamburger Abendblatt ad columns 45.0 mm 92.1 mm 139.2 mm 186.4 mm 233.5 mm 280.7 mm 327.8 mm 375.0 mm 775.0 mm classifieds, special publications
Tabloid text column HA editorial specials, HH live 57.5 mm 121.0 mm 184.5 mm 248.0 mm Editorial pages
Tabloid ad columns HA ads special publications, 45.0 mm 95.7 mm 146.5 mm 197.2 mm 248.0 mm HH live section and cinema ads
Tabloid “half format” ad columns 25.8 mm 57.5 mm 89.2 mm 120.9 mm 152.6 mm 184.3 mm 216.0 mm 248.0 mm HH live events calendar
1 2 3 4 5 6 7 8 Panora- column columns columns columns columns columns columns columns ma
Berlin format 45.0 mm 92.4 mm 139.8 mm 187.2 mm 234.6 mm 282.0 mm - - 597.0 mm weekly papers
Braunschweig format 49.0 mm 102.0 mm 155.0 mm 209.0 mm 262.0 mm 315.0 mm - - 655.0 mm Bergedorfer Zeitung
Format adjustments for the complete edition Hamburger Abendblatt / Bergedorfer Zeitung Layout of the complete edition: owing to the different type areas of the Hamburger Abendblatt and Bergedorfer Zeitung, the publisher automatically adjusts the copy for the Bergedorfer Zeitung, provided it is suitable and corresponds to the format specifications of the Hamburger Abendblatt. Specific conversion factors must be taken into account if the copy is supplied for both newspapers. These can be viewed in the current general rate card for Hamburg at: www.funkemediasales.de/mediadaten/
30 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 ! Contact ALLGEMEINES We look forward to hearing from you!
FUNKE Mediengruppe represents news, stories and services, high quality and cross-media. Head of Travel Sector Management We offer you a wide range of products with strong daily newspaper titles, advertising journals Oliver Blumentrath and an impressive digital portfolio. Tel.: +49 (0) 201 804 – 8340 This diversity is almost unique compared to any other media company in Germany. Why not Email: [email protected] exploit our advertising power in your themed environment. Our expert team, the “Travel Sector Management” team, always has its finger on the pulse, and will help you plan your advertising in our media. Internal Sales Travel Whether in the daily newspapers, advertising journals, online portals or target group Insaf Mazur magazines. Almost anything is possible: from a classic ad to an individual advertorial, to the Tel.: +49 (0) 201 804 – 8894 conception and creation of a special supplement or insert. Email: [email protected] We’re sure to find the right solution for you, even faced with the most unusual communication requests!
Telesales Travel Thomas Völker Tel.: +49 (0) 201 804 – 1551 Email: [email protected]
Marketer FUNKE MediaSales FUNKE Services GmbH Jakob-Funke-Platz 1, 45127 Essen, Register court: domicile Essen | District court: Essen | HRB 26674 Tax ID no.: 112/5758/2194 | VAT ID no. DE301937751 To view the General Terms and Conditions, please visit: funkemediasales.de/agb/ 31