A division of the FUNKE Mediengruppe cross-media customer-specific inspiring social media digital print audio event reach media service local cross-media digital print MediaData 2021 Success Travel rate card | Valid from 01/01/2021 national social media target group regional ser FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 ! Index ALLGEMEINES National marketing 3 Travel tip of the week 17 Digital 5-8 Travel extra advertorial 18 Digital portfolio 5 Catalogues 19 Digital offer | Advertorial 6 Mein Urlaub (My Holiday) 20 Digital offer | Native advertising 7 Mein Urlaub XXL 22 Digital offer | Wallpaper 8 Smartpaper 23 Daily newspapers 9-29 Travel evening 25 Daily newspaper portfolio | North Rhine-Westphalia 9 Travel auction 27 Daily newspaper portfolio | Hamburg 10 Rates | Daily newspapers 28 Daily newspaper portfolio | Berlin 11 Type area 29-30 Daily newspaper portfolio | Thuringia 12 Type area | Overview 29 Daily newspaper portfolio | Lower Saxony 13 Type area | Hamburg 30 Topics 14 Contact 31 Strip ads 15 Next-to-matter ads 16 2 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 ! National marketing ALLGEMEINES News, stories, services – in diverse print media and digitally linked We think in terms of cross media and use smart technology to dovetail all the channels. Exploit this strength in your advertising and reach a target group seeking travel and adventure. 18 regional daily Our daily newspapers reach We circulate 9.38 newspapers, 51 consumer magazines, over 128 more than 3.1 million ad paper copies advertising journals, 23 million unique users on the million people in Germany. online portals and majority holdings in roughly 13 every week. local radio stations in the NRW and Braunschweig Take regions. The figures speak for themselves. advantage of your marketing offer now! Our newspapers reach Our websites receive 23.95 million readers 148 million visits a a month. month. Reach your customers on all channels. TAGESZEITUNG ANZEIGEN- ZEIT BEILAGEN DIGITAL SOCIAL MEDIA RADIO ZIEL BLÄTTER SCHRIFTEN Sources: daily newspaper (Tageszeitung (TZ)) readers: ma TZ 2020 | Digital: IVW (German audit bureau of circulations) & AGOF (German association of online research) 08/20 | Advertising journal: ADA audited 3 circulation | PZ (portal newspaper) readers: b4p 2020 I FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 ! National marketing ALLGEMEINES Our locations throughout Germany 151,220 copies sold 52,503 copies sold 105,183 copies sold 442,946 copies sold 204,082 copies sold Total print run over 955,000 copies sold Over 3.1 million daily readers 4 Source: IVW Q2 2020 | MA TZ 2020 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 Digital DIGITAL Your best option for digital advertising at each of our locations Our cross-media offers provide an optimal communication solution tailored to your advertising objective: print, online and social media. In a future-oriented media house, digital media is crucial. Behind every newspaper title is a strong online presence, and every marketplace in the newspaper is available on the web. Reach your target group and present your company, services and products on our portals. We will be happy to provide an offer to suit your specific requirements which will be as unique as your advertising message! Over Over Over 235 23 million 148 million million page unique users visits impressions 5 Source: IVW & AGOF 08/20 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 Digital offer | Advertorial DIGITAL / Maximum promotional message in the look and feel of the client, implemented in an editorial style (article, video, etc.) / Content is supplied exclusively by the client; we offer individual design options / Traffic feed via promo teasers and display ads / For a great promotional profile and total control of content Starter Flight Full power 80,000 promo teaser AIs1 140,000 promo teaser AIs1 250,000 promo teaser AIs1 80,000 Als display ads2 140,000 AIs display ads2 250,000 AIs display ads2 1 advertorial page 1 advertorial page 1 advertorial page Including production costs Including production costs Including production costs Duration min. 4 weeks Duration min. 4 weeks Duration min. 4 weeks Package rate: 3,000 € Package rate: 4,500€ Package rate: 7,500€ Rates are in euros and exclude VAT. The package rates include agency commission, but are not discountable. FUNKE Mediengruppe reserves the right to change the rates. Submission of advertising material to: [email protected]. The general terms and conditions of the portal operators apply. 6 1(image + text-combo, medium rectangle) | 2(Ad Bundle: super banner + skyscraper + medium rectangle) FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 Digital offer | Native advertising DIGITAL / Native article in the look and feel of the publisher site / Displayed on selected daily newspaper and magazine portals of FUNKE Mediengruppe / From package M including activation via Facebook posts (sender: news portals) / Quality content, created by our editors in accordance with the client’s briefing / Traffic feed through native teasers in editorial content / Link to the landing page Package S Package M Package L 1,250 article views 2,000 article views 3,200 article views – 1x Facebook posting 2x Facebook postings Including production, text, Including production, text, Including production, text, handling and optimisation handling and optimisation handling and optimisation Duration min. 4 weeks Duration min. 4 weeks Duration min. 4 weeks Billing via CPV model Billing via CPV model Billing via CPV model 2.40 CPV 2.20 CPV 1,875 CPV 3,000€ 4,400€ 6,000€ Rates are in euros and exclude VAT. The package rates include agency commission, but are not discountable. FUNKE Mediengruppe reserves the right to change the rates. 7 Submission of advertising material to: [email protected]. The GTCs of the portal operators apply. FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 Digital offer | Wallpaper DIGITAL / Highest visibility / Maximum viewability: sticky wallpaper permanently in the immediately visible area / Link to the landing page (e.g. hotel website or booking page) / Scalable offer Example 160,000 ad impressions (visual contacts) 2,520.00€ n/n Rates are in euros and exclude VAT. The package rates include agency commission, but are not discountable. FUNKE Mediengruppe reserves the right to change the rates. 8 Submission of advertising material to: [email protected]. The GTCs of the portal operators apply. FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 Daily newspapers | North Rhine-Westphalia TAGESZEITUNG Professional journalism is our passion Our titles are strong brands, both as print products and as e-papers in our online news portals. The local editorial offices pursue a joint mission, and have extensive knowledge of the requirements and interests of readers in the individual cities. The journalists are always out on the road, from the Lower Rhine to the Ruhr region to the Sauerland to find some interesting and significant stories from the regions. The travel industry management publishes high-value Emmerich Issel- content on travel and tourism on over 100 publication burg Kleve Rees 155 Haltern dates a year. Use this editorial environment for your Hamminkeln Goch Oer- advertising and reach a travel-savvy and adventurous Schermbeck Xanten Wesel Erkenschwick Weeze Marl Recklinghausen target group with a high net household income. Your 133 Voerde Herten Waltrop Bottrop Berg- Dinslaken 122 kamen ad booking will enable you to reach a large proportion Rheinberg 102 Gladbeck Castrop- Kamen Kamp- 127 Herne Rauxel Lintfort Gelsen- of consumers in Germany's most important tourism Ober- kirchen 028 Unna Neukirchen- hausen 126 Dortmund 125 Vluyn Duisburg 106 Bochum Fröndenberg 101 021 source market. Moers Watten- 104 Essen scheid Witten Menden 103 136 Mülheim Herdecke 179 Arnsberg Marsberg 105 Hemer Brilon Hattingen Wetter 186 147 Iserlohn Velbert Sprock- Hagen 177 Heiligen- 107 Gevelsberg 372 haus hövel Balve Meschede Ennepetal 188 168 Sundern Schwelm Düsseldorf 151 Erkrath Medebach Hilden Schmallenberg Winterberg Langen- feld Lenne- 1.46 million 442,946 Attendorn stadt Monheim Olpe readers copies sold 183 Bad Berleburg Kreuztal Netphen Siegen 384 Neukirchen 9 Source: ma TZ 2020 | IVW Q2 2020 FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version May 2021 Daily newspapers | Hamburg TAGESZEITUNG Professional journalism is our passion The HAMBURGER ABENDBLATT has five regional editions, and is the most widely read subscription newspaper in the Hamburg metropolitan area and one of the most successful regional subscription newspapers in Germany. Regional expertise and in-depth reporting on national and international events make the newspaper and abendblatt.de a leading information medium and the major advertising marketplace in the north. Bad Bramstedt Bad A newspaper with two titles for Hamburg and for Schleswig-Holstein: Segeberg the BERGEDORFER ZEITUNG/LAUENBURGISCHE LANDESZEITUNG Kaltenkirchen Reinfeld appears in the Hamburg municipality of Bergedorf and Henstedt-Ulzburg Bad Oldesloe the southern areas of the Stormarn and Herzogtum Lauenburg districts. Elmshorn Norder- Quickborn stedt Bargtheide Uetersen Pinneberg Ahrensburg Wedel Trittau Stade HAMBURG Reinbek Harburg BERGEDORF Buxtehude Geesthacht Lauenburg 151,220 Seevetal 416,000