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OFFICIAL REPORT Organizer: Computer Entertainment Supplier’S Association (CESA) Co-Organizers: Nikkei Business Publications, Inc

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OFFICIAL REPORT Organizer: Computer Entertainment Supplier’S Association (CESA) Co-Organizers: Nikkei Business Publications, Inc Outline of the TOKYO GAME SHOW 2008 http://tgs.cesa.or.jp/english/ Period: Business Day* Oct. 9 (Thursday) – Oct. 10 (Friday), 2008** Open to the public Oct. 11 (Saturday) – Oct. 12 (Sunday), 2008** From 10:00 a.m. to 5:00 p.m. *Admission is limited to industry participants and those with invitations. **Planned Venue: Makuhari Messe 2-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture Organizer: Computer Entertainment Supplier's Association (CESA) http://www.cesa.or.jp/english/ Co-organizers: Nikkei Business Publications, Inc. (Nikkei BP) http://www.nikkeibp.com/ Ministry of Economy, Trade and Industry (International Business Section) Expected number of exhibitors: 220 Invited number of booths: 1,550 Expected visitors: 180,000 Link up, Reach out, To the world. OFFICIAL REPORT Organizer: Computer Entertainment Supplier’s Association (CESA) Co-organizers: Nikkei Business Publications, Inc. (Nikkei BP) Ministry of Economy, Trade and Industry (International Business Section) Period: Sept. 20 (Thursday) - Sept. 23 (Sunday), 2007 TOKYO GAME SHOW 2008 Official Report Venue: Makuhari Messe Publisher: Computer Entertainment Supplier's Association (CESA) Nikkei Business Publications, Inc. (Nikkei BP) Ministry of Economy, Editor: TOKYO GAME SHOW Overseas Management Office, Nikkei BP Trade and Industry General inquiries: TOKYO GAME SHOW Overseas Management Office, Nikkei BP E-mail: [email protected] Tel: +81-3-3514-0611 Fax: +81-3-3514-0614 Printed in Japan TG08-52 07TGS OR E.indd 11-12 08.1.21 6:25:27 PM I. Outline of the Show II. Visitors Report Name: TOKYO GAME SHOW 2007 1. Number of Visitors on Each Day Theme: Link up, Reach out, To the world. TOKYO GAME SHOW 2007 TOKYO GAME SHOW 2006 Sept. 20 (Thursday) – Business Day 29,783 Sept. 22 (Friday) – Business Day 39,645 Organizer: Computer Entertainment Supplier's Association (CESA) Sept. 21 (Friday) – Business Day 32,390 Sept. 23 (Saturday) – Open to the public 84,823 Co-organizers: Nikkei Business Publications, Inc. (Nikkei BP) Sept. 22 (Saturday) – Open to the public 64,795 Sept. 24 (Sunday) – Open to the public 67,943 Ministry of Economy, Trade and Industry (International Business Section) Sept. 23 (Sunday) – Open to the public 66,072 Total 192,411 Special supporter: NTT DoCoMo, Inc. Total 193,040 Period: Business Days Sept. 20 (Thursday) - Sept. 21 (Friday), 2007 2. Results of Questionnaire Survey of Business-Day Visitors Open to the public Sept. 22 (Saturday) - Sept. 23 (Sunday), 2007 Outline of Survey From 10:00 a.m. to 5:00 p.m. [Survey Method] Venue: Nippon Convention Center (Makuhari Messe, Mihama-ku, Chiba City, Chiba Prefecture) A survey request was e-mailed to 3,745 preregistered visitors in Japan on the Business Days. Exhibition Halls 1-8 (exhibition area: about 54,000 square meters) Replies were received at the Internet Research System “AIDA” operated by Nikkei BP. International Conference Hall [Number of Responses] 681 (response rate: 18.2%) Number of exhibitors: 217 Number of booths: 1,735 booths [Survey Schedule] Displayed titles: 702 titles (number of advance registrations) Sep. 27, 2007: Survey started (e-mail posted and web site opened) By platform (%) By genre (%) Oct. 9, 2007: Survey finished (web site closed) Mobile phones 32.2 Action 28.5 [Survey Organizations] PC 22.7 RPG 11.8 Nikkei BP Consulting, Inc. Nintendo DS 17.1 Simulation 9.9 Wii 8.1 Puzzle 8.1 Business Category Job Category PlayStation 2 7.2 Adventure 5.8 Xbox360 4.9 Sports 4.4 Computer-related technical experts Financial, securities Laboratories and think tanks 0.4% excluding games 5.7% PlayStation 3 3.2 Racing 3.5 and insurance 3.4% No response 0.3% Technical experts other than Services other than computer-related personnel 0.9% PSP 2.6 Shooting 3.2 game- and Others 4.3% entertainment-related 2.5% Nintendo GameCube 0.2 Others 24.8 Others Corporate managers Manufacturing and directors 6.3% other than game- and 9.4% Others 15.8 entertainment-related 1.8% Game software Telecommunication publishing Other carriers and 27.5% specialists providers 2.3% 11.9% Mass media Sales staff Admission fees: General visitor Ticket valid only for day of issue ¥1,200 (incl. tax) and advertising 22.8% 6.8% Game hardware Ticket sold in advance ¥1,000 (incl. tax) Development and Contract and peripherals distribution of and support manufacturing Programmers 3.5% related to games content other than development of Office 6.5% games 9.8% game software workers 20.3% Creators related to games 11.5% 17.0% Producers Game distribution and leaders 10.6% Manufacturing of parts related to games and semiconductors 1.5% 13.2% Visitors’ Relationship to Game and Entertainment Content Development and manufacturing of game-related hardware and peripherals 3.1% Related to entertainment other than games 9.0% Development and making of game-related Games and entertainment work software and content 39.8% other than the above 18.8% Distribution and sales of game consoles and game software 13.8% No particular relationship Planning and running of game-related on-line services and mobile content, etc. 5.6% as a job 6.6% Investment and financing in game and entertainment industries 3.1% No response 0.3% 0 20 40 60 80 100 Age 55-59 0.7% 50-54 2.2% 45-49 5.1% 20-24 25-29 21.9% 30-34 30.1% 35-39 21.4% 40-44 7.8% 10.1% Over 60 0.4% No response 0.1% 0 20 40 60 80 100 2 3 07TGS OR E.indd 1-2 08.1.21 6:25:24 PM I. Outline of the Show II. Visitors Report Name: TOKYO GAME SHOW 2007 1. Number of Visitors on Each Day Theme: Link up, Reach out, To the world. TOKYO GAME SHOW 2007 TOKYO GAME SHOW 2006 Sept. 20 (Thursday) – Business Day 29,783 Sept. 22 (Friday) – Business Day 39,645 Organizer: Computer Entertainment Supplier's Association (CESA) Sept. 21 (Friday) – Business Day 32,390 Sept. 23 (Saturday) – Open to the public 84,823 Co-organizers: Nikkei Business Publications, Inc. (Nikkei BP) Sept. 22 (Saturday) – Open to the public 64,795 Sept. 24 (Sunday) – Open to the public 67,943 Ministry of Economy, Trade and Industry (International Business Section) Sept. 23 (Sunday) – Open to the public 66,072 Total 192,411 Special supporter: NTT DoCoMo, Inc. Total 193,040 Period: Business Days Sept. 20 (Thursday) - Sept. 21 (Friday), 2007 2. Results of Questionnaire Survey of Business-Day Visitors Open to the public Sept. 22 (Saturday) - Sept. 23 (Sunday), 2007 Outline of Survey From 10:00 a.m. to 5:00 p.m. [Survey Method] Venue: Nippon Convention Center (Makuhari Messe, Mihama-ku, Chiba City, Chiba Prefecture) A survey request was e-mailed to 3,745 preregistered visitors in Japan on the Business Days. Exhibition Halls 1-8 (exhibition area: about 54,000 square meters) Replies were received at the Internet Research System “AIDA” operated by Nikkei BP. International Conference Hall [Number of Responses] 681 (response rate: 18.2%) Number of exhibitors: 217 Number of booths: 1,735 booths [Survey Schedule] Displayed titles: 702 titles (number of advance registrations) Sep. 27, 2007: Survey started (e-mail posted and web site opened) By platform (%) By genre (%) Oct. 9, 2007: Survey finished (web site closed) Mobile phones 32.2 Action 28.5 [Survey Organizations] PC 22.7 RPG 11.8 Nikkei BP Consulting, Inc. Nintendo DS 17.1 Simulation 9.9 Wii 8.1 Puzzle 8.1 Business Category Job Category PlayStation 2 7.2 Adventure 5.8 Xbox360 4.9 Sports 4.4 Computer-related technical experts Financial, securities Laboratories and think tanks 0.4% excluding games 5.7% PlayStation 3 3.2 Racing 3.5 and insurance 3.4% No response 0.3% Technical experts other than Services other than computer-related personnel 0.9% PSP 2.6 Shooting 3.2 game- and Others 4.3% entertainment-related 2.5% Nintendo GameCube 0.2 Others 24.8 Others Corporate managers Manufacturing and directors 6.3% other than game- and 9.4% Others 15.8 entertainment-related 1.8% Game software Telecommunication publishing Other carriers and 27.5% specialists providers 2.3% 11.9% Mass media Sales staff Admission fees: General visitor Ticket valid only for day of issue ¥1,200 (incl. tax) and advertising 22.8% 6.8% Game hardware Ticket sold in advance ¥1,000 (incl. tax) Development and Contract and peripherals distribution of and support manufacturing Programmers 3.5% related to games content other than development of Office 6.5% games 9.8% game software workers 20.3% Creators related to games 11.5% 17.0% Producers Game distribution and leaders 10.6% Manufacturing of parts related to games and semiconductors 1.5% 13.2% Visitors’ Relationship to Game and Entertainment Content Development and manufacturing of game-related hardware and peripherals 3.1% Related to entertainment other than games 9.0% Development and making of game-related Games and entertainment work software and content 39.8% other than the above 18.8% Distribution and sales of game consoles and game software 13.8% No particular relationship Planning and running of game-related on-line services and mobile content, etc. 5.6% as a job 6.6% Investment and financing in game and entertainment industries 3.1% No response 0.3% 0 20 40 60 80 100 Age 55-59 0.7% 50-54 2.2% 45-49 5.1% 20-24 25-29 21.9% 30-34 30.1% 35-39 21.4% 40-44 7.8% 10.1% Over 60 0.4% No response 0.1% 0 20 40 60 80 100 2 3 07TGS OR E.indd 1-2 08.1.21 6:25:24 PM Business-Day Visitor Breakdown by Country and Region1 III.
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