Welcome to the Home of the Everett Radio Stations www.KRKO.com www.ClassicCountryKXA.com

www.EverettPost.com

425-304-1381 The Radio Facts

• Radio reaches an impressive 93% of all Americans age 12 or older every week. • Radio advertisers on average see a $6 increase in gross sales for every dollar spent on radio advertising.* • Radio reached more than 77% percent of adults daily compared to 64% for Web or Internet users, 35% percent for newspaper readers and 27% percent for magazine readers. • 32% of Radio listeners have initiated an online search based on hearing something on radio.

Daily Reach by Medium Average Daily Reach: Persons Magazine 76% 74% 74% 74% Newspaper 72% 70% 68% 70% Web / Internet (excluding email) 69% 66% 64% Radio 62% 63% 60% Television 58% 56% 0% 20% 40% 60% 80% 100% 12+ 18-34 25-54 35-64 65+

Source: Radio Advertising Bureau 2015 * Nielsen Catalina Solutions, 2014 Coverage Area

• Snohomish County • Skagit • Island

Over 1.2 Million People! Our Audience Format - KRKO is the only radio station North of Seattle playing Everett’s Greatest Hits, and the exclusive broadcast affiliate of AquaSox Baseball, Everett Silvertips Hockey and Wesco Prep Sports. Every weekday morning Tim Hunter keeps his audience smiling all the way into work with feel good features, traffic and weather updates while playing the greatest hits on the Radio.

Format - Classic Country KXA is the only radio station in the North Sound playing Classic Country. Stitch Mitchell and Charlye Parker play the classic country artists and keep our listeners entertained, and up to date on local traffic, weather and events. If it’s happening in Everett and the surrounding communities… you can bet our listeners are informed!

Demographics, Adults 35+ - Both formats are targeted at people over 35. Classic Country caters to a rural lifestyle and Greatest Hits is designed for the urban resident.

We are the only commercial Radio Stations broadcasting out of Snohomish County. Our coverage area is often referred to as the “North Sound” or “North Country” which is used to describe the area between Seattle and Bellingham. There are 1.2 million people living and working here.

Ratings - Our four signals (2 AM & 2 FM) cover Snohomish, Skagit and Island counties placing half of our coverage area north of the Seattle Metro and since our coverage area represents only a small part of the Seattle Metro we cannot justify subscribing to a ratings service that cannot provide statistically reliable data for our coverage area. We estimate our weekly broadcast reach to be in excess of 175,000. Here is some monthly audience & listener information we can provide from August 2018:

Streaming: Facebook Reach: Website Unique Visitors: KRKO 5,977 KRKO 4,626 Everett Post 43,243 KKXA 4,404 KKXA 8,344 Everett Post 11,119 *There are over 1 million people living and working in Snohomish, Skagit, and Island Counties. According to the 2012 Radio Format Profiles from Gfk MRI Doublebase 20% of the 18+ population listens to country music every week (201K0 and 6% of the 18+ listens to sports radio every week (57K). Source: RAB Radio Format Profiles, Gfk MRI Doublebase - 2012 - Wight to Population. Consumer Expenditure Survey, U.S. Bureau of Labor Statistics, September, 2017…

Item < 25 25-34 35-44 45-54 55-64 65+ Units 7,456 20,945 21,486 24,153 24,365 30,588 Income $37,952 $58,065 $76,121 $81,458 $65,921 $43,498 Expenditures $33,591 $52,448 $65,888 $70,462 $60,076 $45,221 Homeowners 16% 38% 57% 70% 75% 78% Renters 84% 62% 42% 30% 25% 22% Food away from home $2,297 $3,131 $3,938 $3,837 $2,935 $2,171 Home Maintenance etc. $238 $661 $1,285 $1,578 $1,815 $1,956 Furniture $328 $504 $623 $567 $483 $334 Floor Coverings $9 $14 $19 $22 $23 $19 Major Appliances $162 $214 $317 $305 $321 $256 New Cars & Trucks $847 $1,926 $1,759 $1,807 $2,303 $1,578 Vehicle Maintenance $516 $689 $883 $1,077 $972 $716 Medical Services $224 $546 $766 $904 $1,025 $940 Enter. Fees & admissions $269 $559 $944 $931 $600 $491 Pets $221 $437 $539 $662 $774 $485 Other entertainment $216 $367 $463 $494 $580 $331 Personal Care $396 $607 $812 $848 $728 $604 Cash Contributions $604 $972 $1,630 $2,382 $2,544 $2,360

Consumer Expenditure Survey, U.S. Bureau of Labor Statistics, September, 2017 Classic Country KXA is the only radio station in the North Sound playing Classic Country. Stitch Mitchell ‘n’ Charlye Parker play the classic country artists, and keep commuters entertained and up to date. If it’s happening in Everett or any of the surrounding communities… you can bet KXA’s listeners are well informed and entertained! KRKO is the only radio station North of Seattle playing Everett’s Greatest Hits, and the exclusive broadcast affiliate of :  AquaSox Baseball  Everett Silvertips Hockey  and Wesco Prep Sports. Tim Hunter does week day mornings and makes sure everyone arrives to work on time, in the know and feeling good! Listen Live On-line

2 Stations 4 Frequencies 2 Streams! KRKO & KXA Listeners have ALL the money …

 1 BABY BOOMER will be turning age 65 every 8 SECONDS for the next 20 YEARS  Currently the number of people over 50 is 109 million  Average # of cars bought per household after the “head of household” turns age 50 = 7  Currently boomers control 70% of all disposable income  People 55+ are more active in online finance, shopping and entertainment than those under 55

* Sources: Bill Novelli, 50+: IGNITING A REVOLUTION TO REINVENT AMERICA, Marti Barletta - PrimeTime Women, Forrester Research, Pew Research/10.11 and US News Social Media - As of September 2018

Facebook: 2,915 Likes Facebook: 4,157 Likes

Facebook: 1,446 Likes Put Our Social Networks To Work For You! dMap Digital Targeting Solutions dMap is our Digital Marketing Advertising Platform. Our digital  Targeting - Reach prime customers in a campaigns are custom designed to fit your budget and deliver defined area with messages where no impressions across any digital platform based on demographic, other ads can go. geographic and lifestyle customer attributes with verifiable  Delivering - Our exchange has over 15,000 results. apps and mobile websites that complement the tastes of your customer and delivers your message to a captive Targeting Options audience while they are using any digital device. ● Behavioral ● Frequency  Engaging – Messages with a call to action ● Demographic ● Content that let customers click, call or learn more about you! Track your progress with ● Geographic ● Day Parting measureable results. ● IP WHAT IS GEO TARGETING? On-Air Rate Card (per station)

Week Day Prime Times Mon-Fri Mon-Fri Mon-Fri Mon-Fri Mon-Fri 12am - 6am 6am - 10am 10am – 3pm 3pm – 7pm 7pm – 12am :60 $7 :60 $55 :60 $41 :60 $55 :60 $9 :30 $5 :30 $36 :30 $27 :30 $36 :30 $6 Weekly Rotators Mon-Fri Mon-Fri Mon-Fri Mon-Fri 12am – 12am 6am – 7pm 6am – 10pm 5am – 12am :60 $15 :60 $41 :60 $30 :60 $20 :30 $10 :30 $27 :30 $20 :30 $13 Weekend Prime Times Sat-Sun Sat-Sun Sat-Sun Sat-Sun 12am – 12am 6am – 7pm 6am – 10pm 5am – 12am :60 $9 :60 $21 :60 $15 :60 $11 :30 $6 :30 $14 :30 $10 :30 $ 7 Traffic, Weather Title Sponsorship $2,500/Month & News Updates  We name the Updates after your business! Receive a minimum of 500 mentions per month during key prime-times on both stations.

Update Sponsorships

 Full Day Sponsorship Choose your day, up to 20 live 10 second announcements @ $9 each  Half Day Sponsorship - Choose your day, up to 10 live 10 second announcements @ $12 each  Individual Update - $15 each