Journal of Fashion Business Vol.22, No.6 Pre-Orientalism in Costume and Textiles — ISSN 1229-3350(Print) ISSN 2288-1867(Online) — J. fash. bus. Vol. 22, No. 6:39-52, December. 2018 Keum Hee Lee† https://doi.org/ 10.12940/jfb.2018.22.6.39 Dept. of Fashion Design & Marketing, Seoul Women’s University, Korea Corresponding author — Keum Hee Lee Tel : +82-2-970-5627 Fax : +82-2-970-5979 E-mail:
[email protected] Keywords Abstract Pre-Orientalism, Orientalism, The objective of this study was to enhance understanding and appreciation of oriental fashion, Pre-Orientalism in costumes and textiles by revealing examples of Oriental cultural-exchange, influences in Europe from the 16th century to the mid-18th century through in-depth study. The research method used were the presentation and analysis of previous literature research and visual data. The result were as follows; Pre-Orientalism had been influenced by Morocco, Thailand, and Persia as well as Turkey, India, and China. In this study, Pre-Orientalism refers to oriental influence and oriental taste in Western Europe through cultural exchanges from the 16th century to the mid-18th century. The oriental costume was the most popular subspecies of fancy, luxury dress and was a way to show off wealth and intelligence. Textiles were used for decoration and luxury. The Embassy and the court in Versailles and Vienna led to a frenzy of oriental fashion. It appeared that European in the royal family and aristocracy of Europe had been accommodated without an accurate understanding of the Orient. Although in this study, the characteristics, factors, and impacts of Pre-Orientalism have not — been clarified, further study can be done.