DOCSLIB.ORG

Big Data Helping Hand Serious Relationships

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Big Data Helping Hand Serious Relationships March 16-31, 2014 Volume 2, Issue 20 `100 In a historic breakthrough, trade bodies representing ad agencies, publishers and advertisers have agreed to do away with all media surveys. “Readership and viewership surveys are causing conflict and creating distrust in the industry,” emphasised an official on condition of anonymity. The end of surveys is expected to usher in a new era of peace and understanding in the Indian media business. &RQWLQXHGRQSDJH>> 35 14 20 PLUS KOTAK MAHINDRA BANK Fighting Inertia 6 QUICKR.COM What’s the MSP? 10 MTV 50 REPORT MAX LIFE INSURANCE WOODLAND-UNICEF Raising a Toast Big Data Serious Relationships Helping Hand EENADU How big is Big Data? An A campaign that extends the Safe drinking water is the next 52 afaqs! special. ‘advisor’ theme. point on Woodland’s agenda. Widening its Reach EDITORIAL This fortnight... Volume 2, Issue 20 EDITOR ack in the 1980s, educated Indians had a rather low opinion of most things Sreekant Khandekar Indian, and with good reason. However, that self-flagellation sometimes March 16-31, 2014 Volume 2, Issue 20 `100 B PUBLISHER extended to the most unexpected areas. Prasanna Singh DEPUTY EDITOR One grumble heard often was that Indians didn’t even have a sense of humour! Ashwini Gangal I remember getting into an angry argument on this one because I hate whiners and SENIOR LAYOUT ARTIST this was really the limit. How could one even begin to compare one nationality Vinay Dominic with another? Was there a ranking of the ‘World’s Most Humorous Countries’? PRODUCTION EXECUTIVE In a historic breakthrough, trade bodies representing ad agencies, publishers and Andrias Kisku advertisers have agreed to do away with all media surveys. Of course there wasn’t. “Readership and viewership surveys are causing conflict and creating distrust in ADVERTISING ENQUIRIES the industry,” emphasised an official on condition of anonymity. The end of surveys is Naveen Arora, (0120) 4077803, 4077866 expected to usher in a new era of peace and As Indians’ opinion of themselves improved, I began to hear less on the subject. understanding in the Indian media business. Noida &RQWLQXHGRQSDJH>> Of course, one has to concede that in a country as diverse as India where everyone 35 14 20 PLUS Arunima Bhattacharya, (022) 40429702-5 KOTAK MAHINDRA BANK is in a minority on grounds of language, caste, region, religion or gender, people are Fighting Inertia 6 Mumbai QUICKR.COM What’s the MSP? 10 quick to take offence at laughter purportedly directed at them. Sometimes I wonder MTV [email protected] 50 REPORT MAX LIFE INSURANCE WOODLAND-UNICEF Raising a Toast Big Data Serious Relationships Helping Hand EENADU How big is Big Data? An A campaign that extends the Safe drinking water is the next if some people lie in anticipation, just waiting to be offended so that they can burn 52 afaqs! special. ‘advisor’ theme. point on Woodland’s agenda. Widening its Reach MARKETING OFFICE something down or enjoy a cheerful little riot. B-3, First Floor, Sector-4, Noida-201301. Tel: (0120) 4077800. One thing is certain: there has never been a better time for the comic next door. MUMBAI (There is even an article on ‘How to have a sense of humour’ on Wikihow!) In the past, a great joke 501-502, Makani Center, 5th Floor, Off Linking Road, Bandra (W), would have travelled slowly around a hostel or college at most to another. Today, a lazing teen can Mumbai - 400050 punch a one-liner into his mobile and that could light up a million smiles within days. Tel: +91-22-40429 709 - 712 BENGALURU From sharing a private joke digitally to making a business out of humour was just a step away. S-1, New Bridge Corporate Centre, 777 D, 100 ft Road, Indira Nagar, And that is exactly what we have. A bunch of young men – it is mostly men – are using the digital Bengaluru - 560038, India media to laugh at everything they see around them. And in India, there is a lot to laugh about. SUBSCRIPTION ENQUIRIES Akhilesh Singh, (0120) 4077837 These attempts are being powered by social media. We like to share funny stuff with friends and [email protected] family because making them laugh is a nice way of saying hello. Owned by Banyan Netfaqs Pvt Ltd and Printed and published by The ‘funnies’ are the subject on the cover not because it is big business but because it says something Prasanna Singh, about the digital medium as well us as Indians. at 7-A/13, Ch. Ratan Singh Complex, Jawala Heri Market, Paschim Vihar, New Delhi-110 063. Printed at Cirrus Graphics Private Limited B-61, Sector 67, Noida (U.P.), 201301 Sreekant Khandekar Cover Illustration [email protected] Tiffin Box CONTENTS 18 31 PLUS ADFEST 2014 CAB ADVERTISING McCann Leads the Way 12 Cruising with Brands Advertising in ZOIRO INNERWEAR taxicabs goes to a new 14 level. Staying In INMA AWARDS KULZY 8 10 24 Stake Your Claim ToI Gets a Max A platform that credits you for the work you have done. SPORTZPOWER-GROUPM Looking Beyond Cricket 26 POINTS OF VIEW 22 Print Ads IDEA MTV STAR GOLD Do creative agencies neglect ‘Fool’proof Idea Knitting Stories... 52 print advertising? Our panel Don’t sink in the information Bollywood directors to film Movies Galore comments. overload. HUL’s brand philosophy. afaqs! Reporter, March 16-31, 2014 5 $'9(57,6,1* KOTAK MAHINDRA BANK Fighting Inertia In its latest campaign, the bank tackles consumers’ inertia and focuses on people who are yet to make up their minds about opting for the bank’s higher interest savings account. By Rashmi Menon ackling competition is easier than changing “Indians by nature are touchy. We had to be more human behaviour, and that’s the chal- subtle in our message rather than rub people’s face Tlenge Kotak Mahindra Bank seems to be in it,” Marshan states. While brands have carried up against. The bank’s latest campaign, which is out dry humour ad campaigns abroad, it wouldn’t an extension of its previous ‘Subbu sab jaanta hai’ be taken that well here, he opines. (Subbu knows it all) campaign, continues to urge In fact, the campaigns launched since 2011, people with the higher, more attractive interest when the bank started the 6 per cent value propo- rate on savings account on balance above `1 lakh. sition, have worked well for the brand. In mere Besides giving the brand’s live mascot ‘Subbu’ three years, the bank has grown three times in (played by Vinay Pathak) a miss, the current terms of the money parked in its savings accounts, campaign addresses so called “fence sitters” with and has registered double the number of new cus- the message ‘Why are you stuck on tomers, as compared to pre-2011. four per cent, when six per cent is “Inertia is our biggest enemy. My target cus- greater?’ television, it is supported by tar- tomers are fully aware of the product proposition While the earlier campaigns had geted outdoor, cinema and digital but many are not doing anything about it,” he Subbu dispensing expert advice to media. In outdoor, the bank says it says. The reason for this could be that till 2011, people, the current campaign has has an “impactful property” in T3 when the regulation on savings account interest switched to inanimate, everyday-use of Delhi Airport where it has 168 rates were lifted, people never gave much thought objects such as elevators, GPS moni- sites. In fact, the bank has invested to savings account as the perception was that the tors and token display machines. extensively in outdoor properties in interest rates were next to nothing. The three-film campaign is the Mumbai-Delhi corridor since Marshan, therefore, felt that he was creating a conceptualised and executed by people commuting between the new market and more participants (read: competi- Cartwheel Creative Consultancy. two cities form an important target tor banks) offering similar or competing interest While one film shows a man in group for the bank. rates would only result in creating more noise for an elevator stuck on the 4th floor, SUSHIL KUMAR ‘Subbu’ worked well for the this value-proposition. another shows a man waiting for his Marshan: interest-game brand in its earlier campaigns. Why token number to be called. In the then the decision to do away with it SIX OF ONE? third film, a woman in a car hears her GPS monitor this time? Karthi Marshan, executive vice-presi- ditya Kanthy, national strategic planning head, telling her that six is greater than four. The films dent and head, group marketing, Kotak Mahindra ADDB Mudra, feels that while campaign’s reiterate that those stuck Bank, clarifies that Subbu has been put on “pause” message is relevant and in line with its earlier ava- on ‘four’ may be the only and the brand has not decided to do away with tar, it falls short on how it talks to us. “I wonder ones left, who haven’t him. “Our internal research showed that Subbu if the execution misses a trick. While its campaign yet opened an account was becoming ‘wall-paperish’. People tuned out is dramatic and the message is hard to miss, does with Kotak Mahindra when they saw him as they thought they knew it bring alive the personality or character of the despite knowing the what Subbu was going to say,” says Marshan, brand? Does it move us or entertain us?” he asks. that the bank offers 6 adding that while the character has high retention A more compelling work in the category, per cent rate of interest value, it looked like people had stopped grasping Kanthy believes, acknowledges the fears, anxieties per annum.
Load more

Recommended publications
  • Uninhibited India Eyes Russian Kamov
    Follow us on: facebook.com/dailypioneer RNI No.2016/1957, REGD NO. SSP/LW/NP-34/2016-18 @TheDailyPioneer instagram.com/dailypioneer/ Established 1864 OPINION 8 Published From WORLD 12 SPORT 15 DELHI LUCKNOW BHOPAL NO PLACE FOR KAVANAUGH SWORN IN AS ARSENAL THRASH BHUBANESWAR RANCHI RAIPUR MINORITIES IN PAKISTAN US SUPREME COURT JUSTICE FULHAM 5-1 IN PL CHANDIGARH DEHRADUN Late City Vol. 154 Issue 271 LUCKNOW, MONDAY OCTOBER 8, 2018; PAGES 16 `3 *Air Surcharge Extra if Applicable RHEA EXCITED ABOUT DEBUT OF} SARA KHAN} 14 VIVACITY www.dailypioneer.com Naxalism will be Uninhibited India eyes Russian Kamov wiped out in 2-3 Country has independent foreign policy, says Army chief in reaction to US sanction threat PNS n NEW DELHI “allies or partners.” questions. However, an indus- years: Rajnath * Russians are keen on “The (CAATSA presiden- try source said the law is n a clear indication that associating with Indian tial) waiver is narrow, intend- ambiguous about “when a India was not going to buck- defence forces: Rawat ed to wean countries off waiver is necessary so this can The Home Minister said he I PNS n le under the threat of US sanc- * Army chief had held talks with Russian equipment and allow be avoided for years”. LUCKNOW was confident that the speed tion over the S-400 missile deal Russian military officials on for things such as spare parts The National Defense and accuracy with which the with Russia, Army chief Gen enhancing bilateral for previously-purchased Authorization ACT (NDDA) iving credit to the Central CRPF was operating, the men- Bipin Rawat on Sunday said cooperation equipment,” a White House 2019 gives the president the GReserve Police Force ace of Naxalism would be the country has an indepen- National Security Council power to waive of the CAAT- (CRPF) for curbing terrorism wiped out within 2-3 years.
    [Show full text]
  • 10 Apps That Made India
    10 APPS THAT MADE INDIA ‘APPY IN 2017 Delve into the Universe of mobile applications and learn which ones made it to the list of 10 most popular apps of 2017 – Jagrati Rakheja [email protected] ver wondered about the day when your its CEO shaming India by calling ‘poor india’ has got mobile applications became an integral part Snapchat incredible fame. Though, it was still amongst of your life? Or how the small icons on your the favorite mobile applications for youngsters. Its Esmartphone’s display started playing a crucial features like sharing private messages, sharing images, role in your everyday routine? clicking perfect selfies, re-watching stories, limited life Let us ponder over this thought. The applications on of messages, keeping up-to-date news about celebrity your phones are not just mere service providing tools but gossip, following celebrities and the list goes on has made immortal beings who don’t breathe. Checking phone for people crazy for snapchat. It is a must application for your whatsapp message, sending snap on snapchat, sharing phone. photographs over instagram or listening to music on several online applications has become an innate quality Instagram in today’s generation. Also, if we go by the 106-page report shared by Hootsuite and We Are Social, more than one-third of the world’s population has access to mobile applications. Smartphone applications have transformed the way we live. People spend majority time of their day on these apps. Now, without wasting further time, let us discuss about the 10 most popular apps that have created a spe- cial mark in people’s life in the year 2017.
    [Show full text]
  • Indian Stand-Up Comedians and Their Fight Against India's Anti
    Universität Potsdam Institut für Anglistik und Amerikanistik Abschlussarbeit zur Erlangung des akademischen Grades Master of Education (M.Ed.) Erstgutachter: Prof. Dr. Dirk Wiemann Zweitgutachterin: Dr. Tania Meyer Comedy as Resistance: Indian Stand-Up Comedians and Their Fight Against India’s Anti-Democratic Tendencies Lea Sophie Nüske Master: Englisch und Französisch auf Lehramt Matrikelnr.: 765845 Selbstständigkeitserklärung Hiermit versichere ich, Lea Nüske, dass ich die Masterarbeit selbstständig und nur mit den angegebenen Quellen und Hilfsmitteln angefertigt habe. Alle Stellen der Arbeit, die ich aus diesen Quellen und Hilfsmitteln dem Wortlaut oder dem Sinne nach entnommen habe, sind kenntlich gemacht und im Literaturverzeichnis aufgeführt. Berlin, den 3. August 2018 Lea Nüske Zusammenfassung Die vorliegende Arbeit Comedy as Resistance – Indian Stand-Up Comedians and Their Fight Against India’s Anti-Democratic Tendencies beschäftigt sich mit der Frage, ob und inwiefern Stand-Up Comedy in Indien als Mittel zum sozio-politischen Widerstand genutzt wird und wie weitreichend dieser Widerstand einzuschätzen ist. Um diese Frage zu beantworten werden zunächst die Merkmale des Genres sowie ihre Funktionen untersucht, um herauszustellen, weshalb sich besonders Stand-Up Comedy dafür eignet, indirekten politischen Widerstand zu leisten. Auch die Geschichte des satirischen Widerstandes und des Genres Stand-Up Comedy im indischen Kontext sowie die soziale Spaltung der Gesellschaft, die durch verschiedene Konflikte zum Ausdruck gebracht wird
    [Show full text]
  • Laughter Effect
    caty borum chattoo center for media & social impact school of communication american university may 2017 the laughter effect: the [serious] role of comedy in social change about the The Laughter Effect: The [Serious] Role of Comedy in Social Change is the second in a three-part inves- project tigation about comedy and social influence. All were directed and written by Caty Borum Chattoo, produced under the auspices of the Center for Media & Social Impact at American University’s School of Communication. All three projects were funded by the Bill & Melinda Gates Foundation. The first project, Entertainment, Storytelling & Social Change in Global Poverty, an experimental design study that examined the persuasive impact of the comedic documentary film, Stand Up Planet, was published in February 2015; it was funded under the auspices of Learning for Action, LLC. Borum Chattoo was also the executive producer and producer of the documentary, which premiered in 2014 in the United States and India. Lauren Feldman, PhD, Associate Professor in the School of Communication and Information at Rut- gers University, served as peer reviewer for The Laughter Effect. For the Center for Media & Social Impact, graduate student fellows Jessica Henry Mariona, Diya Basu and Hannah Sedgwick provided research support; all were students at the American University School of Communication graduate Strategic Communication program. The reports are available at www.cmsimpact.org. about the Caty Borum Chattoo is Director of the Center for Media & Social Impact and Executive in Residence project at the American University School of Communication in Washington, D.C. She works at the intersec- director tion of social-change communication/media, media effects research, and documentary production.
    [Show full text]
  • F Z Yzszevu : UZR Vjvd Cfddzr <R^`G
    ' ) C(>6 *"D! "D! D VRGR '%&((!1#VCEB R BP A"'!#$#1!$"#0$"T utqBVQWBuxy( 23/0$&2%#. 45) +*+1 .+ /-0 *+ ,- 9I6#3$I H#:#9#=-I 9,9# # 9#( # ,9I ,(,,96#H,(#9 ==6 3I= (5=(,3 $=#;+0,96 E 3 ($! %F22# %G1 E# #!! 6 ' 46 *7 48 5 ! "$% !& ! " ! "# 9>, “allies or partners.” questions. However, an indus- * “The (CAATSA presiden- try source said the law is n a clear indication that , tial) waiver is narrow, intend- ambiguous about “when a IIndia was not going to buck- ? ed to wean countries off waiver is necessary so this can le under the threat of US sanc- # * Russian equipment and allow be avoided for years”. A police official tasked tion over the S-400 missile deal for things such as spare parts The National Defense with the investigation said with Russia, Army chief Gen for previously-purchased Authorization ACT (NDDA) prima facie it appears that the Bipin Rawat on Sunday said ! equipment,” a White House 2019 gives the president the shuttering was hit by a tractor- the country has an indepen- National Security Council power to waive of the CAAT- trolley carrying construction dent foreign policy and it might - spokesperson told PTI hours SA sanctions if it is a national 9>, material, which led to the inci- go ahead with acquiring the + after the conclusion of the S- security interest. dent but the cause is yet to be Kamov helicopters and other 400 contract. But for the pres- It also mentions several n yet another incident of gross ascertained. weapon systems from Moscow.
    [Show full text]
  • Khushwant Singh Hope Andchallenge AFGHANISTAN ELECTIONS ININDIA Rs
    TRIBUTE Khushwant Singh Reg. ss-973 April 2014 www.southasia.com.pk INSIDE PAKISTAN AFGHANISTAN BANGLADESH SRI LANKA Whither Peace Committees? Hope and Challenge Which way, Islamic Radicalism? Time to Move On ELECTIONS IN INDIA A SagaSega of Surprises The biggest election show on earth will soon be underway as the Indians go to the polls. This time it will be more than a two-horse race with many shocks in the pipeline. Afghanistan Afg. 50 Japan ¥ 500 Saudi Arabia SR 15 Australia A$ 6 Korea Won 3000 Singapore S$ 8 Bangladesh Taka 65 Malaysia RM 6 Sri Lanka Rs. 100 Bhutan NU 45 Maldives Rf 45 Thailand B 100 Canada C$ 6 Myanmar MMK10 China RMB 30 Nepal NcRs. 75 Turkey Lira. 2 France Fr 30 New Zealand NZ$ 7 UAE AED 10 Hong Kong HK$ 30 Pakistan Rs. 100 UK £ 3 India Rs. 65 Philippines P 75 USA $ 4.99 COMMENT APRIL 2014 VOL.18 ISSUE 4 Not for Rent hat was really behind all those stories that a large contingent of Paki- stani soldiers may be sent to Syria? Political analysts initially talked of PRESIDENT & EDITOR IN CHIEF a few divisions of the Pakistan Army being sent to the Middle Eastern Syed Jawaid Iqbal W country currently caught in a civil war that does not seem to be ending soon. Then MANAGING EDITOR the figure ballooned to 100,000 troops. It was surmised that since Pakistan had Zeba Jawaid been generous enough to send its soldiers to the Middle East on so many occa- sions before, it would do so again.
    [Show full text]
  • TVF's Arunabh Kumar (Left) Won the Vdonxt Person of the Year Award
    January 16-31, 2017 Volume 5, Issue 15 `100 13 DIGITAL VIDEO MASTERS TVF’s Arunabh Kumar (left) won the vdonxt Person of the Year Award - New Media while All India Bakchod (Gursimran Khamba, centre, and Tanmay Bhat) won the vdonxt Person of the Year - Content Creator award at India’s largest convention on the rapidly growing digital video space. Subscriber copy not for resale editorial This fortnight... Volume 5, Issue 15 his publication recently decided to revive an old section called ‘Who’s That’, EDITOR Sreekant Khandekar T a section in which we used to profile the rising stars, on and off screen, in the PUBLISHER January 16-31, 2017 Volume 5, Issue 15 `100 advertising and media industry. A few days back, we made a list of people we could Prasanna Singh kick-start ‘Who’s That - 2.0’ with, and I was amazed to see that eight out of the top EXECUTIVE EDITOR ten names were from the online video business. Actors, scriptwriters, content creators, Ashwini Gangal platform heads… what have you. Evidently, the online video space is where all the ASSOCIATE EDITOR Sunit Roy action lies. PRODUCTION EXECUTIVE Andrias Kisku Over the past 14 months, we’ve published some memorable cover stories around 13 ADVERTISING ENQUIRIES professionals from this promising industry, including a detailed piece on All India Shubham Garg DIGITAL VIDEO MASTERS 81301 66777 (M) TVF’s Arunabh Kumar (left) won the vdonxt Person of the Year Award - New Bakchod, and an in-depth interview with The Viral Fever’s Arunabh Kumar. Also Media while All India Bakchod (Gursimran Khamba, centre, and Tanmay Bhat) won the vdonxt Person of the Year - Content Creator award at India’s Apoorv Kulshrestha largest convention on the rapidly growing digital video space.
    [Show full text]
  • Stand-Up Comedy and Caste in India
    IAFOR Journal of Media, Communication & Film Volume 7 – Issue 1 – Summer 2020 Humour and the Margins: Stand-Up Comedy and Caste in India Madhavi Shivaprasad, Tata Institute of Social Sciences, Mumbai, India Abstract Stand-up comedy as an art form has been known as one of the most powerful forms of expression to speak truth to power. In India, political satire as stand-up is highly popular. However, there is a serious gap in recognising and critiquing social hierarchies, particularly the Indian caste system. Most comedians, including the women who are known as strong critics of patriarchal structures within Indian society and the comedy industry in India, do not see the lack of representation of a Dalit voice in the industry as a structural problem. When caste is specifically named in the routines performed by them, all of them incidentally are a reference to their upper-caste identities in a non-ironical manner. Through critical discourse analysis, the article analyses stand-up comedy videos by these comedians online videos, as well as other non-humorous critiques they have offered on other platforms such as social media in order to understand the implications of these references. The article argues that these narratives reflect the general dominant caste discourse that the upper-caste comedians are a part of and also reconstitute the same by reiterating their own locations within the caste system. Finally it reflects on the significance of humour and particularly stand-up comedy to effect change. Recognising that humour and laughter are social activities also means to acknowledge that they hold potential to break existing stereotypes.
    [Show full text]
  • Laughing About Caste an Analysis of How Caste Considerations Find Representation in the Genre of English Stand- up Comedy on the Internet in India
    Connections: A Journal of Language, Media and Culture Laughing About Caste An analysis of how caste considerations find representation in the genre of English stand- up comedy on the internet in India Shreyashi Ganguly1 1 Department of Sociology, University of Victoria, British Columbia, Canada E-mail: [email protected] Abstract The literature on humour in India has largely evaded the question of how humour intersects with caste stratification. Not much has been written about humour’s potential to discriminate against certain caste groups of the lower social order. Similarly, the traditional media in India has been silent about the issue of caste following which, social media has emerged as the ‘counter publics’ where caste identity can be collectively and freely expressed. Taking the now flourishing brand of English stand-up comedy on the Internet in India as an entry point, this study investigates if the symbolic articulation of caste identities is at all made possible in this genre. Using a combination of discourse analysis and social media analysis, to examine the jokes produced in stand-up shows, in this paper I try to gauge how frequently, and in what ways, caste finds mention in these performances on the Internet. I find that caste identity, and the associated discrimination, are hardly evoked in the comedians’ discourse. And when spoken about, they are often done so in a disparaging light. I conclude this paper by illuminating the ways in which this disparaging humour bolsters caste discrimination, sustains stereotypes and, in the process, conditions the normalized exclusion of lower-caste groupings from the public sphere.
    [Show full text]
  • India's Edgiest Comedy Collective
    INDIA’S EDGIEST COMEDY COLLECTIVE AUSTRALIAN TOUR 2016 MELBOURNE THE FORUM FRIDAY 6 MAY Book at Ticketmaster 136 100 www.ticketmaster.com.au SYDNEY ENMORE THEATRE SUNDAY 8 MAY Book at Festival Box Office 9020 6966 www.sydneycomedyfest.com.au or Ticketek 132 849 www.ticketek.com.au TICKETS ON SALE NOW All IndiA BAkchod (AIB) is India's edgiest, most infamous comedy collective. They are the biggest selling stand-up ACt in India and are famous for sketches released on their wildly popular YouTube chAnnel with over 1.4 million subscribers. They executed India's first celebrity roast in 2015, the video for which garnered 11 million views in 3 days. Apart from performing all across India, they have toured their irreverent brand of comedy in Singapore and Dubai. This will be their first tour of Australia. The 60-minute show will feature stand-up, songs and sketches. TAnmAy BhAt, GursimrAn KhAmbA, Rohan Joshi and Ashish ShAkyA, AIB are widely regarded as India’s premier comedic tour-de-force across multiple forms of media. Gursimran is the co-founder of AIB and has been a standup comic since 2009. He enjoys talking about things people don't like talking about. “Perhaps the most outrageous comic” Deccan Herald. Tanmay Bhat is one of India’s brightest comedians. He is also a television writer and feature film writer, humour columnist with First Post and Time Out MumbAi. His television credits include India’s first English sketch comedy special Ripping The DeCAde on StAr World. “Tanmay is such an exciting tAlent thAt you need more thAn just your hAnds to clAp for him.
    [Show full text]
  • Blurring the Lines Between the Cmo
    WEEKLY ADVERTISING, MEDIA & MARKETING NEWS - VOLUME 15, ISSUE 10 - 19 AUGUST 2018 ` 1 0 0 Now that he has complete control of Rediffusion again, Diwan Arun Nanda says he will expand digital prowess, focus on business growth and take the Group ‘fearlessly’ forward ROUNDTABLE INTERVIEW BLURRING ‘WE WILL EXPAND OUR TV THE LINES OFFERINGS, BUT WON’T BETWEEN THE ENTER THE GEC SPACE’ CMO AND CTO DD PURKAYASTHA P.32 Managing Director & CEO, ABP P.40 THE FEARLESS DIWAN n our cover this week is Diwan Arun Nanda, Brand Strategist & Founder, Brand-Building.com. Chairman and MD of the Rediffusion Group, who *** is very much in the news this week for buying back Ananda Bazar Patrika (ABP) which launched in 1922 with OWPP-owned Y&R and Dentsu’s 40% share in the a four-page Bengali daily, is just four years shy of its centennial company, along with Co-founder Ajit Balakrishnan, to regain celebrations. In our Interview section this week, we speak to complete control of India’s oldest independent advertising DD Purkayastha, Managing Director & CEO, ABP Group, agency. Now, Messrs Nanda and Balakrishnan each own 50% about the company’s performance, expansion plans for its stake in the Rediffusion Group. In an extensive interview, television channels, its Digital foray, ABP Weddings and how Nanda tells IMPACT that he will regional language media continues to drive now expand digital prowess, focus growth for the group. on business growth and take the *** Group ‘fearlessly’ forward. We also According to an Ormax Media study, interview the newly elevated Joint Facebook has played an instrumental role in Presidents of the Group – Rahul generating buzz for Hindi movie marketing.
    [Show full text]
  • Freedom of Speech in Comedy: Political 26
    Seminar Paper Freedom of speech in comedy: political 26. correctness versus political censorship Mihika Samant Guided By: Ms. Ketaki Hate EDited by: SARA MARIA VARGHESE Political correctness today is understood to be a social mechanism that discourages the use of disparaging speech in order to protect subjugated sections of the society. It aims to empower these groups through sensitive discourse. The term however, has been misinterpreted by some to mean restriction of discussion on sensitive topics like race, gender, sexuality, and the like. This paper differentiates between banning certain words resulting from an expectation of respectful discourse and prevention of problems from being addressed. Further, it differentiates between political correctness and political censorship, with the former being necessary to maintain order in society and the latter being a form of institutional hindrance to freedom of expression. Introduction While valid, this fails to address the illusory nature of PC Comedians have always been afforded with more leeway and also its stress on group membership (Dyson et al., when it comes to their right to freedom of speech and 2018). expression as compared to the ordinary citizen, at least in the Global West. There are several sensitive topics that Illusion of correctness one is allowed to broach under the pretext of comedy Critics of the likes of Fry (Dyson et al., 2018) and Žižek which they would not be permitted to approach otherwise. (Big Think, 2015) disapprove of this argument on Although the objective meaning of political correctness the grounds that it promotes an illusion of equality in remains a matter of debate, the Oxford Dictionary society.
    [Show full text]