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Blurring the Lines Between the Cmo WEEKLY ADVERTISING, MEDIA & MARKETING NEWS - VOLUME 15, ISSUE 10 - 19 AUGUST 2018 ` 1 0 0 Now that he has complete control of Rediffusion again, Diwan Arun Nanda says he will expand digital prowess, focus on business growth and take the Group ‘fearlessly’ forward ROUNDTABLE INTERVIEW BLURRING ‘WE WILL EXPAND OUR TV THE LINES OFFERINGS, BUT WON’T BETWEEN THE ENTER THE GEC SPACE’ CMO AND CTO DD PURKAYASTHA P.32 Managing Director & CEO, ABP P.40 THE FEARLESS DIWAN n our cover this week is Diwan Arun Nanda, Brand Strategist & Founder, Brand-Building.com. Chairman and MD of the Rediffusion Group, who *** is very much in the news this week for buying back Ananda Bazar Patrika (ABP) which launched in 1922 with OWPP-owned Y&R and Dentsu’s 40% share in the a four-page Bengali daily, is just four years shy of its centennial company, along with Co-founder Ajit Balakrishnan, to regain celebrations. In our Interview section this week, we speak to complete control of India’s oldest independent advertising DD Purkayastha, Managing Director & CEO, ABP Group, agency. Now, Messrs Nanda and Balakrishnan each own 50% about the company’s performance, expansion plans for its stake in the Rediffusion Group. In an extensive interview, television channels, its Digital foray, ABP Weddings and how Nanda tells IMPACT that he will regional language media continues to drive now expand digital prowess, focus growth for the group. on business growth and take the *** Group ‘fearlessly’ forward. We also According to an Ormax Media study, interview the newly elevated Joint Facebook has played an instrumental role in Presidents of the Group – Rahul generating buzz for Hindi movie marketing. Jauhari and Navonil Chatterjee – to Together with Instagram, it has been found find out how they plan to execute to contribute almost 40% to Hindi film’s Nanda’s vision. first day box office collections, Ormax *** finds. We explore the impact of these social In our CMO section this week, we media platforms on new movie releases talk to Manohar Bhat, Head Sales & and promotion, even as we talk to Saurabh Marketing, Kia Motors India about Doshi, Head - Entertainment Partnerships, the brand’s entry into India in 2019, which will be preceded APAC, Facebook who explains that the platform’s objective with the release of a 360-degree marketing campaign. While is to become the go-to destination for celebrities and movie Bhat explains that he wants to build Kia as a major player marketers. across the country, he is also quick to point out that while *** Kia is a subsidiary of Hyundai, they will be totally different In our Talking Point section this week, Vivek Nayer, Chief companies, and will in fact compete with each other. He also Marketing Officer, Group Corporate Brand, Mahindra Group tells us that India is poised to be the third largest market for talks about the ever so common phrase ‘Ladki Haath Se Nikal Kia Motors by 2020. Jayegi’, which is incidentally the name of the Group’s latest *** campaign, which aims to change society’s approach to girl In our Spotlight section this week, we feature an interesting child education. IMPACT round table discussion that explores the changing We also feature Viraf Sarkari, Director and Co-founder role of a CMO in today’s fast-paced, Digital-led industry, as of Wizcraft International Entertainment, who tells us about well as the blurring lines between the CMO and CTO, in their show Balle Balle that has made its way to Gurgaon after light of technology becoming an indispensable part of any a successful run with over 100 shows in Mumbai. With Balle marketing strategy. We capture key discussion points from our Balle, he believes that India is well on its way to having its own eminent panelists and moderator, Ambi M G Parameswaran, Broadway experience. PUBLISHER & Christina Moniz I Senior Correspondent Gaurav Vadhera | 09818189504 EDITORIAL, SALES & CIRCULATION EDITOR-IN-CHIEF [email protected] [email protected] Annurag Batra DELHI OFFICE B-20, Sector 57, Noida-201301 [email protected] Dipali Banka I Editorial Contributor GENERAL MANAGER - Tel: (0120) 4007700 [email protected] SALES & BD, WEST EDITORIAL DIRECTOR Ashish Kudalkar | 09820541742 MUMBAI OFFICE: Amit Agnihotri Eularie Saldanha I Trainee Reporter [email protected] 3/301 Kakad Bhavan, 3rd Floor, 11th Street, [email protected] Rohit Dave | 09870701056 Opp Gaiety Galaxy Cinema, DIRECTOR [email protected] Bandra (W), Mumbai 400 050. Nawal Ahuja SENIOR ART DIRECTOR Tel: (022) 66206000 Dhwani Dave | 9987032732 [email protected] Shamsad Shaikh [email protected] [email protected] BENGALURU OFFICE: # 18, 3rd B Cross, Domlur II Stage, EDITOR Ankita Nair | 9821851920 [email protected] Bangalore 560071 Srabana Lahiri Surya Prakash I Senior Designer [email protected] Abhijit Kelkar | Senior Designer GM-SOUTH & Distributed by : Central News Agency - CNA. NEWS TEAM PHOTOGRAPHY VP, SPL PROJECTS | 09845541143 Simran Sabherwal I Assistant Editor Ashish Chawla (Mumbai) Sneha Walke [email protected] PRINTED AT [email protected] Suresh Gola (Delhi) Spenta Multimedia Peninsula Spenta, Vilas Kalgutker (Mumbai) Mathuradas Mill Compound, NM Joshi Beryl Menezes | Assistant Editor Prashant Kulkarni | 09886138249 Marg, Lower Parel, Mumbai 400 013. [email protected] SALES TEAM [email protected] (All rights reserved. Reproduction in whole NATIONAL HEAD- SALES or part without written permission is Barun Deka | 097385 53913 strictly prohibited. ) Neeta Nair I Special Correspondent Runa Sinha I 09810497903 [email protected] [email protected] [email protected] An exchange4media Group publication CIRCULATION & SUBSCRIPTION Samarpita Banerjee I Senior Correspondent Anoop Nautiyal | 08130824948 [email protected] [email protected] Anandan Nair | 09819445200 [email protected] AFTER REGAINING COMPLETE CONTROL OF REDIFFUSION, DIWAN ARUN NANDA SAYS HE WILL EXPAND DIGITAL PROWESS, FOCUS ON BUSINESS GROWTH AND TAKE THE GROUP ‘FEARLESSLY’ FORWARD 20 CMO INTERVIEW 14 CREATIVE SHOWCASE 44 ‘HYUNDAI IS JUST ANOTHER COMPETITOR FOR US’ MANOHAR BHAT, HEAD- SALES & MARKETING, KIA MOTORS INDIA HAPPENINGS 46 TALKING POINT 18 BRANDS LIKE MAHINDRA HAVE THE CREDIBILITY TO DRIVE SOCIETAL CHANGE: VIVEK NAYER WIZCRAFT WANTS AUDIENCES TO EXPERIENCE A BIG, FAT INDIAN WEDDING: VIRAF SARKARI ROUNDTABLE 32 BLURRING THE LINES BETWEEN THE CMO AND CTO WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ INTERVIEW 40 ‘WE WILL EXPAND OUR TV BACK BEAT 50 OFFERINGS, BUT WON’T MAKING THE MOST OF ENTER THE GEC SPACE’ SUMMER VACATIONS DD PURKAYASTHA, MANSI ZAVERI, FOUNDER & CEO, MANAGING DIRECTOR & CEO, ABP KIDSSTOPPRESS.COM + QUIZ 08 (From left) John Achillea, MD, IKEA Telangana, Peter Betzel, CEO, IKEA India, Mia Lundstrom, Creative Director, Life at home, IKEA India, Jesper Brodin, CEO of IKEA Group, Ulf Smedberg, Country Marketing Manager, IKEA India, Susanne Pulverer, Market Manager for Delhi NCR & Lead - Sustainability for IKEA India, Christian Kampe, Sales Manager, IKEA India, Sandeep Sanan, New Business Head, IKEA Purchasing, South Asia and Anna Carin Mansson, Retail Country HR manager at IKEA during a preview on the eve of IKEA store launch in Hyderabad. AD & ACCOUNT STORY OF THE WEEK INDUSTRY NDTV Q1: FIRST Eureka Forbes Limited PROFIT IN FOUR Radio City records appoints Taproot Dentsu highest listenership of YEARS as its creative agency 6.7 crore: AZ Research fter a multi-agency pitch, the adio City has Acreative mandate for Eureka Forbes’ Remerged as brands across the the number 1 FM categories of water broadcaster and has purifiers, air purifiers, consolidated its PAN India leadership vacuum cleaners and security and position as per the recent AZ surveillance solutions has been awarded Research Baseline Study 2018 with to Taproot Dentsu. New Delhi Television Limited listenership amassing a whopping 6.7 (broadcast) has reported first crores across 34 markets. GroupM’s MediaCom profitable Q1 since 2014. wins the global media New Delhi Television Limited The Quint crosses half account of Mars Inc. standalone has Profit after Tax of a million subscribers Rs 0.9 crores in Q1 2019, versus a on YouTube ars Inc. has appointed GroupM's loss of Rs 16 crores last year. The MMediaCom as its global media agency. earnings before depreciation, interest he Quint, one of India’s Mediacom will now and taxes are Rs 7.5 crores, versus a Tleading and fastest- handle the media loss of Rs 8.8 crores last year. New growing digital content planning and buying for Mars’ brands Delhi Television Limited shows a platforms has crossed half which includes M&Ms, Snickers, Whiskas, PAT turnaround of Rs 17 crores YoY a million subscribers on YouTube and Smackos, Masterfoods and Wrigley. (over the same period last year). Its six million followers on Facebook within operating costs have reduced by 24 three years of launch. per cent YoY from Rs 84 crores to Rs 64 crores, according to a statement Mazhavil Manorama issued by the company. launches Mazhavil Ram Sewak Sharma Digital Premiere First re-appointed as he Malayalam Chairman of TRAI TGEC channel Mazhavil Manorama The Appointments Committee has launched a of Cabinet (ACC) has approved digital platform called Mazhavil the appointment
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